Effat-Arts-Architecture-and-Design-Research-Center-Consultancy-Portfolio

Effat Arts, Architecture & Design Research & Teaching Center

Effat Arts, Architecture & Design Research & Teaching Center Portfolio

Introduction

The Arts, Architecture, and Design Research Center (AADRC) operates in alignment with Saudi Vision 2030, under the pillar of A Vibrant Society. The Center serves as an industry-oriented research, consultancy, and training hub, integrating academic expertise with professional practice acrossart,architecture,design,andthebuiltenvironment. AADRC delivers applied research, professional consultancy, and specialized training programs focused on AI-driven design, digital transformation, smart environments, immersive media, and emerging technologies. Through advanced laboratories and interdisciplinary teams, the Center supports public and private sector partners with data-informed strategies, digital solutions, innovation pipelines, and capacity-building initiatives aligned with market andnationalpriorities.

By translating cutting-edge research into implementable solutions and upskilling professionals, AADRC accelerates digital adoption, enhances industry competitiveness, and contributes to sustainable, technologyenabledimpactatbothnationalandinternationallevels.

Effat Arts, Architecture & Design Research & Teaching Center Structure

EffatCollegeofArchitecture&Design(ECoAD)

EffatArts,Architecture&Design Research&TeachingCenter

SmartBuildingResearch and TeachingLabs

ModelMaking& Commercialization ResearchandTeachingLabs

MediaProduction Researchand TeachingLabs

Managing Leaders

Dr. Haifa Reda jamalAl Lail President, Effat University

The Arts, Architecture, and Design Research

Center serves as a strategic platform that integrates research excellence with professional practice through consultancy, applied research, and capacity-building initiatives, supporting government and industry partners in advancing sustainable development across Saudi Arabia.

Managing Leaders

Dr.Akila Sarirete

Provost, Effat University

The Arts, Architecture, and Design Research Center strengthens the integration of research, teaching, and professional practice through consultancy, applied research, and training initiatives, fostering meaningful collaboration with industry and government to support sustainable development in Saudi Arabia.

Managing Leaders

Effat Arts, Architecture & Design Research & Teaching Center

Prof.MadyMohamed

ProfessorandDeanofGraduateStudiesandResearch

“The Arts, Architecture, and Design Research Center bridges research and professional practice through consultancy, applied studies, and training supporting industry and government partners in delivering impactful solutions for sustainable development in Saudi Arabia.”

Prof.AsmaaIbrahim

Professor&DeanofCollegeofArchitecture&Design

“Our ambition at AADRC is to lead digital transformation across art, architecture, and design. By embedding AI, emerging technologies, and professional training into our research and consultancy, we create real impact for industry, society, and future generations.”

Chairs (Directors) Effat Arts, Architecture & Design Research & Teaching Center

Dr.TamerElSerafi

AssociateProfessor&ChairofArchitectureDepartment DirectorofSmartBuildingResearchand TrainingLabs

“Through the Smart Building Research and Training Labs, we integrate research, consultancy, and hands-on training to advance innovative, sustainable solutions for the built environment, supporting industry needs and national development.”

Dr.SajidA.Khalifa

AssistantProfessor,ChairofDesignDepartment DirectorofModelMaking&Commercialization ResearchandtrainingLabs

“Through the Model Making, Commercializing Research and Training Labs, we connect design innovation with real-world application supporting product development, prototyping, and industry-ready solutions.”

Dr.MohamedGhazala

AssistantProfessor ＆ ChairofCinematicArtsSchool DirectorofMediaProductionResearchand TrainingLabs

“Through the Media Production Research and Training Labs, we integrate creative professional practice, and hands-on training to support highquality media production, films and games. ”

Team Members

Prof.MohamedKashef Prof.MohamedFekry Assoc.Prof.AmgadFahmy Assoc.Prof.NermineAbdelHalim

AssociateProfessor Professor Professor AssistantProfessor&Directorof SustainableBuildingTechnologyUnit

Dr.IbrahimSaleh

Dr.AhmedRefaat

AssistantProfessor

Dr.TarekAhmed Ms.MayaKamareddine

AssistantProfessor

AssistantProfessor Dr.TakiSeghier

Smart Building Research and TeachingLabs

AssistantProfessor ＆ Directorof EffatCreativeCenter

Lecturer

Team Members

Dr.AhmedM.Abdelrazik

AssistantProfessor

Dr.HadilH.ElSayed AssistantProfessor

Dr.HebaE.Abdallah

AssociateProfessor

Dr.DinaA.Mostafa

AssistantProfessor

Model Making& Commercialization Research and Teachin gLabs

Dr.AhmedS.Kassab AssistantProfessor

Dr.SalmanA.Asghar

AssistantProfessor

Ms.MirhanA.Abouelfadl Lecturer

Team Members

Dr.MustafaM.Yousry

Dr.MohamedM.Sobaih Ms.MahassineElHachadi

AssistantProfessor Professor Lecturer

Media Production Research and Teaching Labs

OFFICEOFEFFATARTS,ARCHITECTURE& DESIGNRESEARCH&TEACHINGCENTER

Ms.NooraAlDoobie

ECoADAssistant

Ms.NoufShafea

ECoADAssistant

UNITS

SmartBuildingResearchand TeachingLabs

Ms.LamaKamal

ARCHAssistant

ModelMaking&Commercialization ResearchandtrainingLabs

Ms.WedRoziak

DesignAssistant

MediaProductionResearchand TrainingLabs

Ms.RahafAlAhyawi

CinematicArtsAssistant

TECHNICALSTAFF

Mr.AzeemShamsudeen

(FabLab)

Mr.SultanBaajajah

Ms.EsraaB.Salama (IT)

Scope of Consultancy Services

Architectural Design and Tender Documentation

Visualization and Presentation

Site Supervision and Construction Administration

InteriorArchitecture and Fit-Out

Smart Building Research and Teaching Labs

Project Management

Feasibility Studies and Due Diligence

Heritage Conservation and Adaptive Reuse

Scope of Consultancy Services

Research and Teaching Labs

Public Realm and Place-Making

Scope of Consultancy Services

Scope of Consultancy Services

User Feedback and Space Performance Analysis

Interior Styling and Decorations

Systems furniture design

Biophilic Design Elements IndoorAir Quality Assessments Energy-Efficient Solutions for Interior spaces

Model Making& Commercialization Research and Teaching Labs

Budget Planning and Cost Control

Scope of Consultancy Services

Producing professional quality audio-visual material

Class and Event Capture and Streaming

Producing Fiction and Feature Films Producing Documentary Films

Producing Animation Videos Sound Recording and Design Screenwriting and Script Development Rent for Equipment and Filmin Spaces

Media Production Research and Teaching Labs

Professional certificates & Training Courses

Professional Certificates & Training Courses

QualifyingCoursein

DigitalAnimation

QualifyingCoursein

DigitalArtandDesign

QuaifyingCourseinMEP usingBIMendingwithprofessional certificatefromAUTODESK

AssociateDiplomain Interiordecoration andfurniture

QualifyingCoursein

DigitalHeritage

Qualifyingcourseforpreparingtopass theLEEDGreenAssociateexamfrom theU.S.GreenBuildingCouncil (USGBC).

QualifyingCourseinAutoCadending withprofessionalcertificatefrom AUTODESK

QualifyingCourseinBIMModeling (Beginner-IntermediateandAdvanced) levels,usingAUTODESKRevitending withprofessionalcertificatefrom AUTODESK

QualifyingCoursein3DsMaxending withprofessionalcertificatefrom AUTODESK

Associatediplomain GraphicDesign DevelopmentalCourse inPhotography DevelopmentalCoursein SolidWorks

Partnerships

EffatArts,Architecture&Design Research&TrainingCenter

Partnerships

EffatArts,Architecture&Design Research&TrainingCenter

Facilities

Smart Building Research and Teaching Labs

Team Experience

Prof. Mady Mohamed

Mady has a long experience in architectural and environmental design practice. He founded a consultancy firm specializing in engineering and environmental studies. He is a LEED Green Associate and has provided sustainability consultation for numerous projects, as well as designed and supervised major architectural projects. He is an authorized architectural consultant for public buildings by the EES, Egypt, and a registered architect with the SCE, KSA

Field: Environmental Design of Buildings (LEED Consultancy) - Public Buildings

Project Title: New Cairo Business Hub (NCFC)

Main Consultant: ECG

Client: New Cairo Company for Administration

Building

Member Role: Environmental & LEED Consultant

Duration: 2 Years (2011 - 2013)

Country: Egypt

Field: Environmental Design of BuildingsHealthcare

Project Title: Samir Abass Hospital

Main Consultant: Nabil Abass – Architects Consultants

Client: Dr Samir Abass

Member Role: Environmental Consultant

Duration: 2 Years (2012- 2014)

Country: Saudi Arabia

Field: Environmental Design of Built EnvironmentEducational

Project Title: The New Campus of King Abdulaziz at Rabigh

Main Consultant: Nabil Abass – Architects Consultants

Client: KAU

Member Role: Environmental Consultant

Duration: 3 Years (2011 - 2014)

Country: Saudi Arabia

Smart Building Research and Teaching Labs

Mady has over 25 years of experience in teaching and research in architecture and environmental design of buildings He currently serves as the Dean of Graduate Studies and Research. He holds the status of Fellow of (FHEA), Advance HE, UK, and is an authorized trainer in Sustainable Development. Mady is also a member of the editorial boards of several international academic journals in Egypt, the United States, Japan, and Canada

Field: Architecture - Residential

Project Title: Banha Residential / Commercial Compound (23000 sq.m)

Main Consultant: Dr Mady Mohamed

Client: Banha City Company

Member Role: Main Consultant

Duration: 4 Years (2010 - 2013)

Country: Egypt

Field: Architecture - Educational

Project Title: Abaza American School

Main Consultant: Dr Jouda Attia Office

Client: Ahmed Abaza

Member Role: Architecture Designer & Consultant

Duration: 3 Years (2009 - 2012)

Country: Egypt

Field: Urban Planning

Project Title: Re-planning the urban planning aspect of 12 villages in Alsharkia Governorate

Main Consultant: Zagazig Engineering Consultancy

Unit

Client: Ministry of Housing, Utilities, and Urban Communities

Member Role: Project Manager

Duration: 43 Years (2009 - 2012)

Country: Egypt

Prof. Asmaa Ibrahim

Prof. of Urban Development at Effat University, with over 23 years of academic experience in architecture, urbanism, and planning Teaching &research focus on sustainable urbanism, planning theory, and research-led design education, with extensive supervision of UG and GR studios and graduation projects. Active contributor to academic governance, accreditation, and quality assurance, and a Senior Fellow of Advance HE (SFHEA)

Field: Research Project/ Planning/Architectures

Project Title: Architectural Typologies in the LINE project.

Main Consultant: NEOM

Client: NEOM

Member Role: Team leader

Duration: 2022-2023

Country:SaudiArabia

Dean of the College of Architecture & Design at Effat University, leading academic strategy, professional alignment, and international collaboration Professional work focuses on urban development, regeneration, and servicelearning through live architectural and urban projects, with leadership of national partnerships and international funded initiatives, including British Council and Erasmus+ collaborations

Field: Urban Planning/Community Development

Project Title: Mapping Diasporas in the US of the Countries Affected by the US Muslim Travel Ban

Client: Oxfam America

Main Consultant: Oxfam America

Member Role: Team Leader

Duration: 2019

Country: United States

Field: Urban Planning/Community Development

Project Title: Formulation of the strategic urban plan for Existing Alamein City - National Project.

Client: Egyptian General Planning Organization

Main Consultant: United Nations for Human Settlements

Main Role: Senior Consultant.

Duration: 2016-2018

Country: Egypt

Field: Urban Regeneration Project

Project Title: Regeneration of Slum Areas in Small Cities

Main Consultant: The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)

Client: Egyptian General Planning Organization

Member Role: Team leader

Duration: 2018-2020

Country: Egypt

Field: Urban Planning/Community Development

Project Title: Regeneration of Slum Areas in Buenos Aires

Main Consultant: World Bank

Client: World Bank and IADB

Member Role: Team leader

Duration: 2018-2019

Country: Argentina

Field: Urban Land Value Capture in São Paulo, Addis Ababa, and Hyderabad.

Client: World Bank

Main Consultant: WRI Ross Center for Sustainability, New York

Member Role: Team leader

Duration: 2019-2020

Country: United States

Assoc. Prof. Tamer ElSerafi

An architectural engineering consultant and urban design specialist with extensive experience in heritage conservation, urban regeneration, and publicbuilding delivery. He is a partner at Mimar Engineering Consultancy, leading restoration and rehabilitation projects and coordinating multidisciplinary teams from concept through implementation. He has led many projects in Egypt and KSA He is a member of the ICOMOS

Field: Urban Planning

Project Title: AlKhamael District - 2 Phase nd

Main Consultant: ED Architects

Client: Ministry of Interior

Member Role: All

Duration: Designer

Country:Egypt

Field: Architecture

Project Title: AlResala Mosque

Main Consultant: ED Architects

Client: Ministry of Interior

Member Role: Designer

Duration: 2009

Country:Egypt

Field: Architecture

Project Title: ICON, Commercial & Administrative

Complex Building

Main Consultant: ED Architects

Client: Ministry of Interior

Member Role: Designer

Duration: 2009

Country:Egypt

The Head of the Architecture Department and Director of the Master of Science in Architecture and Urbanism (MSAU) at Effat University, and Associate Professor at Cairo University. His research focuses on sustainable urban mobility and urban and heritage conservation. He led curriculum development and accreditation work, supervised postgraduate research, and published on mobility management and heritage-led regeneration topics

Field: Architecture

Project Title: Apartment Building

Main Consultant: ED Architects

Client: Ministry of Interior

Member Role: Designer

Duration: 2009

Country:Egypt

Field: Architecture

Project Title: Apartment Building

Main Consultant: ED Architects

Client: Ministry of Interior

Member Role: Designer

Duration: 2009

Country:Egypt

Smart Building Research and Teaching Labs

Field: Architecture

Project Title: Apartment Building

Main Consultant: ED Architects

Client: Ministry of Interior

Member Role: Designer

Duration: 2009

Country:Egypt

Prof. Mohamed Fekry

Prof. Fekry is a professor of architecture and design at Effat University (previously Cairo University) He received his M Sc and Ph D in Architecture from Cairo University. With more than 25 years of teaching experience, He has taught Architecture at several Architecture Departments in Egypt and KSA. His main concern is to pass on his practical experience of design to younger generations of architects as well as to develop educational courses that reflect these concepts to the architectural students.

Field: Urban design

Project Title: Samaya Neighborhood

Main Consultant: Dr. M. Fekry Dr. Haitham Dr. Ahmed Refaat

Client: Samaya Development Company

Member Role: Team Leader

Duration: 6 Months

Country:Khubar-KSA

Field: Urban design

Project Title: Jabal Abu Makhrug

Main Consultant: Dr. M. Fekry Dr. Haitham Dr.

Ahmed Refaat

Client: Riyadh Municipality

Member Role: Team Leader

Duration: 4 Months

Country:Riyadh-KSA

Field: Architecture

Project Title: construction of the new television broadcasting center

Main Consultant: Architectural and Engineering

Design Support Center - Faculty of Engineering -

Cairo University

Client: Radio & Television Union - Egypt

Member Role: Team member

Duration: 2 years

Country:Cairo-Egypt

Smart Building Research and Teaching Labs

His research interests include Architecture Theories, Design Process, GIS, CAAD, and Urban Conservation He is a listed reviewer for many academic journals. He is a member of the International Society for Development & Sustainability, Japan, Board of Directors; Digital Architecture Branch and Jeddah Branch of Saudi Umran Society, and Vice-chair of the Saudi Planners Association, SPA He has 3 published books, in addition to acting as an editor/co-editor for several books and proceedings.

Field: Research Project/ Planning/Architectures

Project Title: Architectural Typologies in the LINE project

Main Consultant:

Client: NEOM

Member Role: Team member

Duration: 2022-2023

Country: NEOM - Saudi Arabia

Field: Architectures

Project Title: Increase the Capacity of the Mataf at Al-Masjid Al-Haram

Main Consultant: Umm Al-Qura University

Client: Ministry of Higher Education

Member Role: Team member

Duration: 1 year

Country:Makkah-KSA

Field: Architecture

Project Title: Administrative Building

Main Consultant: ICEC & TGH

Client: Balubaid Company

Member Role: Team member

Duration: 1 year

Country:Jeddah-KSA

Dr. Amgad Fahmy

Amgad Aly Fahmy, Ph.D., serves at Effat University in Jeddah, Saudi Arabia, while on leave from his professorship at the Arab Academy for Science, Technology & Maritime Transport (AAST) in Cairo, Egypt. With over two decades of academic experience, he has progressed through roles, from Teaching Assistant in 2001 to Associate Professor in 2020 and full Professor in 2024, as Professor of Architecture and Environmental Design

Field: Architecture - Industrial Pharmaceutical

Project Title: A.U.G. Pharma Facility Plant

Main Consultant: Amgad Fahmy Consultancy

Client: A.U.G. - Dr Ashraf Osman

Member Role: Design and Construction supervisi

Duration: 2008 - 2010

th

Country:Egypt,6 ofOctober

Dr. Fahmy combines academic insight with hands-on expertise as an approved architectural consultant from the Egyptian Syndicate of Engineers, specializing in industrial buildings and environmental solutions. Over the past twenty years, he has led design, supervision, and management for diverse projects across various sectors, including industrial facilities healthcare commercial outlets, educational campuses,

ield: Transportation, Airport Architecture

roject Title: Cairo International Airport Hall One enovation

Main Consultant: Infra-Group lient: Cairo Airport Company

Member Role: Architectural Consultant and Projec

oordinator

uration: 2013

Country:Egypt,Cairo

Field: Health-Care, Hospitals, Architecture

Project Title: Al El Moqattam Hospital (100 Bed)

Main Consultant: Amgad Fahmy Consultancy

Client: Al Ahly Medical - Dr Adel Allam

Member Role: Design and Partial Construction supervision

Duration: 2017 - 2018

Country:Egypt,Cairo,AlMokattam

Field: Food and Beverage Architecture

Project Title: Coffee and Bakery Outlets

Main Consultant: Two MM’S

Client: Breadfast

Member Role: Full-cycle (Design and Construction)

Project Manager, MEP consultant

Duration: 2023

Country:Egypt,NewCairo

Field: Office Architecture

Project Title: Arab Contractors Headquarters

Main Consultant: Amgad Fahmy Consultancy

Client: Arab contractors for facility management

Member Role: Main Design Consultant

Duration: 2022 - 2023

Country:Egypt,AlMostakbelCity

Field: Food and Beverage Architecture

Project Title: Coffee and Bakery Outlets

Main Consultant: KH Studio

Client: Dancing Goat, Eng Ahmed Reda

Member Role: Owner Representative and full-cycle (Design and Construction) Project Manager

Duration: 2023

Country:Egypt,NewCairo

Dr. Nermine Abdel Halim

Dr. Nermine is a Professor of Building Technology and a Mostadam Accredited Professional She delivers sustainable home prototypes that translate enhanced appropriate technologies into real built work, including the award-winning Ecofordable House and Green Rural House in Egypt. Her expertise spans CSEB systems, date palm–based building solutions, and hybrid roof technologies, alongside leadership of hands-on training and implementation

Field: Sustainable Homes / Built Prototype

Project Title: The Ecofordable House

Main Consultant: Dr Nermine A. Abdel Halim

Client: MSA University

Member Role: Design/consultancy/training/ supervision

Duration: 2019–2021

Country:Egypt

Field: Sustainable Homes / Built Prototype

Project Title: A Green Rural House Prototype in El Kharga Oasis

Main Consultant: Dr Nermine A Abdel Halim

Client: New Valley Governorate (with MSA University collaboration)

Member Role: Design/consultancy/training/ supervision

Duration: 2023 (Jan–Aug)

Country:Egypt

Field: Institutional Development / Training & R&D

Project Title: Sustainable Building Technologies Unit

Main Consultant: Dr Nermine A Abdel Halim

Client: Effat University

Member Role: Unit establishment/awareness raising/ training

Duration: 2025–Present

Country:SaudiArabia

She holds a PhD from Japan (Japanese Government doctoral scholarship) and an MSc/BSc from Cairo University Her research addresses sustainability in architecture across social, environmental, technological, and economic dimensions, focusing on housing, enhanced vernacular technologies, life cycle assessment, and environmental performance. She investigates compressed earth systems, date palm components, and hybrid assemblies

Field: Building Performance

Project Title: Structural, acoustical, and thermal evaluation of an experimental house

Main Consultant: Dr Nermine A. Abdel Halim

Client: MSA University

Member Role: Principal Investigator

Duration: 2023-2024

Country:Egypt

Field: Capacity Building / Technical Training

Project Title: CSEB Production & Construction Training

Main Consultant: Dr Nermine A Abdel Halim

Client: New Valley Governorate & MSA University

Member Role: Lead trainer

Duration: 2017-2023

Country:Egypt

Field: Patent / Intellectual Property

Project Title: A mixture and curing procedures to produce hollow interlocking compressed earth bricks

Main Consultant: Dr Nermine A Abdel Halim

Client: MSA University

Member Role: Inventor

Duration: 2018-2020

Country:Egypt

Dr. Ahmed Refaat

Associate Professor of Architecture and Urban Design at Effat University, specializing in urban morphology, spatial analysis, and heritage-based urban studies. Research focuses on urban design frameworks, cultural and regional identity, and Space Syntax–based analysis, with multiple peer-reviewed publications in international journals and conferences addressing public space performance and quality of life

Field: Urban design

Project Title: Samaya Neighborhood

Main Consultant: Dr. M. Fekry Dr. Haitham Dr. Ahmed Refaat

Client: Samaya Development Company

Member Role: Team member

Duration: 6 Months

Country:KSA

Field: Urban design

Project Title: Jabal Abu Makhrug

Main Consultant: Dr. M. Fekry Dr. Haitham Dr. Ahmed Refaat

Client:Riyadh Municipality

Member Role: Team member

Duration: 4 Months

Country:KSA

Field: Urban planning

Architect and urban design consultant specializing in architectural identity, heritage documentation, and spatial analysis Professional experience includes award-winning projects such as the SAMAYA Residential Neighborhood (1st Place, 2021) and the Abu-Makhroq Development Competition (2nd Place, 2020), along with consultancy work on urban regeneration, public spaces, and adaptive reuse using Space Syntax–based methods

Field: Research Project/ Planning/Architectures

Project Title: Architectural Typologies in the LINE project.

Main Consultant:

Client: NEOM

Member Role: Team member

Duration: 2022-2023

Country: Saudi Arabia

Project Title: Detailed Plan for Egyptian Villages, Beni Suef Government

Main Consultant: Assiut Univeristy

Client: The Egyptian Ministry of Housing, Utilities and Urban Development, General Organization of Physical Planning Unit

Member Role: Team member

Duration: 2 years

Country:Egypt

Smart Building Research and Teaching Labs

Field: Architectures

Project Title: Egyptian Engineering SyndicateAssiut Headquarters

Main Consultant: Dr. Khaled Ali, Dr. Ahmed Refaat

Client: Egyptian Engineering Syndicate

Member Role: Team member

Duration: 1 year

Country:Egypt

Dr. Ibrahim Saleh

Assistant Professor of Architecture and Urban Design at Effat University, specializing in Artificial Intelligence, BIM, Computational Design, and Design-Build strategies. Research focuses on the application of AI and computational design tools for architectural design optimization, with multiple peer-reviewed publications in international journals and conferences addressing generative design methodologies in architecture

Field: Health Care - Complete Scope

Project Title: King Fahd New Dialysis Center - KSA

Main Consultant: NMG - KSA

Client: King Fahd Medical City - Riyadh

Member Role: Full Scope Team Leader

Duration: 6 Months

Country:KSA-Riyadh

Field: Research and Development - Architecture

Project Title: Science City Competition

Main Consultant: Alexandria Library

Client: Ministry of Culture

Member Role: Team Member

Duration: 2 Months

Country:Egypt-Giza

Field: Urban Installations - Concept Design

Project Title: Barcelona Pavilion Competition

Main Consultant: AWR Competitions

Client: AWR

Member Role: Team Member

Duration: 2 Months

Country:Spain-Barcelona

Smart Building Research and Teaching Labs

Dr. Ibrahim led BIM-driven architectural and urban design projects from concept through IFC, applying computational and AI-assisted design workflows to optimize spatial performance and constructability. Coordinated multidisciplinary teams using collaborative BIM platforms, supervised designbuild studios linking research with practice, and provided technical consulting on BIM implementation in various projects

Field: Education - Architecture

Project Title: GUC Berlin New Branch

Main Consultant: German University in Cairo

Client: German University in Cairo

Member Role: Team Member

Duration: 4 Months

Country:Germany-Berlin

Field: BIM

Project Title: Private Villa

Main Consultant: NAMA.

Client: Private Owner

Member Role: BIM Team Leader

Duration: 7 Months

Country:KSA-Jeddah

Field: Residential Compound

Project Title: Taif Resort

Main Consultant: IBN

Client: Private Investor

Member Role: Principal Architect

Duration: 1 Year

Country:KSA-Taif

Dr. Taki Eddine Seghier

Dr. Taki Eddine Seghier is an expert in green building design, specializing in energy-efficient buildings and data-driven approaches using BIM and performance simulations for daylighting and energy. He has worked as a consultant on multiple projects, including a Computational BIM-based Automated Green Building Evaluation System.

Assistant Professor Dr. Taki Eddine Seghier teaches undergraduate and postgraduate courses in design studios, building structures, and building performance. His research focuses on energy-efficient and sustainable building design, and he has led research projects and published in high-impact journals, including Energy and Buildings.

CONSULTANCY TRAINING

Field: Architecture & Software development

Project Title: Computational Building Information

Modelling (BIM)-based Automated Green Building

Evaluation System (Phase 1)

Main Consultant: Dr Lim Yaik Wah

Client: GreenRE

Member Role: Expert Consultant

Duration: 2024 (1 month)

Country:Malaysia

Field: Architecture & Software development

Project Title: Computational Building Information

Modelling (BIM)-based Automated Green Building Evaluation System (Phase 2)

Main Consultant: Dr Lim Yaik Wah

Client: GreenRE

Member Role: Expert Consultant

Duration: 2023 (1 month)

Country:Malaysia

Field: Green Buildings, Building performance

Project Title: BIM-based Thermal Performance

Evaluation of Building Envelope with Complex

Shading

Main Consultant: Dr Lim Yaik Wah

Client: IJM Corporation

Member Role: Expert Consultant

Duration: 1 year

Country:Malaysia

Smart Building Research and Teaching Labs

Field: Architecture

Training: Implementation of BIM in Green Building

rating and Evaluation

Trainer: Taki Eddine Seghier

Client: CNDB BIM Center

Duration: 2023-2024 (3 days)

Country:Malaysia

Field: Architecture

Training: Computational BIM application using Dynamo

Trainer: Taki Eddine Seghier

Client: Plytec

Duration: 2019 (3 days)

Country:Malaysia

Field: Architecture

Training: BIM and Automation for Architects

Trainer: Taki Eddine Seghier

Client: IJM Corporation

Duration: 2018 (2 days)

Country:Malaysia

Dr. Sajid Khalifa

Dr. Sajid Khalifa is an accomplished leader in industrial design and advanced manufacturing education, serving as the Head of Design Department With over 30 years of experience in various UK industries, including Tyco Electronics and Hampson Aerospace, he has a strong background in product development, design consultancy, and manufacturing processes. Dr. Khalifa excels in curriculum development and educational material creation, enhancing student learning and preparing the next generation of design leaders.

Field: Business development - FutureTech

Project Title: CAD-CAM Implementation Project

Main Consultant: Dr. Sajid Khalifa

Client: Technoset

Member Role: Project Lead/Implementation manager

Duration: 10 moths

Country:UK

Field: Implementing strategy - Digital Fabrication

Project Title: Design & Implementation of Effat FabLab

Main Consultant: Dr. Sajid Khalifa

Client: Effat University

Member Role: Project Lead

Duration: 12 Months

Country:SaudiArabia

Field: Experiential & Event Design

Project Title: Fortune Global Forum – Exhibition & Spatial Experience Design & Manufacturing

Main Consultant: Dr Sajid Khalifa & Dr Ahmed

Kassab

Client: Fortune Global Forum

Member Role: Consultant & project manager

Duration: 2025

Country:SaudiArabia

Dr. Khalifa has led the accreditation of an innovative design curriculum at Effat University, focusing on Industrial and Interior Design He has taught industrial design extensively and delivered specialized training for Jaguar Land Rover and Rolls-Royce employees at Warwickshire and Loughborough Colleges. As a Fellow of the Higher Education Academy, Dr. Khalifa is actively involved in research positioning himself as a leader at the intersection of education and industry.

Field: Design Business Consultancy

Project Title: Bespoke Furniture Design

Main Consultant: Dr. Sajid Khalifa & Dr. Ahmed Kassab

Client: HRH Princess Reema Al Faisal

Member Role: Consultant & Project Manager

Duration: 10 months

Country:SaudiArabia

Field: Digital Product Development

Project Title: Web Design & Development

Main Consultant: Dr. Sajid Khalifa

Client: Charity - Madrasah Baytul Ilm

Member Role: Project Leader

Duration: 6 Years

Country:UK

Field: Exhibition Design

Project Title: Baytonia Exhibition Booth Development

Main Consultant: Dr. Sajid Khalifa

Client: Baytonia

Member Role: Project Lead/Instructor Service Learning

Duration: Fall 2023

Country:SaudiArabia

Model Making & Commercialization Research and Teaching Labs

Dr. Ahmed M. Abdelrazik

Dr. Ahmed Abdelrazik is an Assistant Professor at Effat University (on leave from the Faculty of Applied Arts, Helwan University, Cairo), with over 25 years experinace in academic, research and professional practice in interior design and furniture. Dr. Abdelrazik’s research focus on interior design user experinace, design education, socio-cultural influences on design, behavioral design, and the role of interior and furniture in enhancing quality of life

Field: Interior Design (Community Service)

Project Title: Effat Studio

Main Consultant: Dr. Ahmed Abdelrazik

Client: Effat University

Member Role: Design and follow up

Duration: 2023

Country:SaudiArabia

Field: Interior Design (Service Learning Project)

Project Title: Design Studio for the Makkah Municipality

Main Consultant: Makkah Municipality

Client: Makkah Municipality

Member Role: Supervisor

Duration: 2022-2023

Country:SaudiArabia

Field: Interior Design

Project Title: School Renovation

Main Consultant: Dr. Ahmed Abdelrazik

Client: International German School In Jeddah

Member Role: Volunteer consultant

Duration: 2021-2022

Country:SaudiArabia

Holding a PhD from the Braunschweig University of Arts, Germany, Dr. Abdelrazik bridges theory and practice through innovative, sustainable, and human-centered interior design research. Alongside his academic work, he is an a consultant in interior and furniture design, contributing to professional projects and serving various academic committees, professional associations, and design syndicates, reinforcing his commitment to advancing the design disciplineat both local and international levels.

Field: Interior Design

Project Title: Villa interiors

Main Consultant: Dr. Ahmed Abdelrazik

Client: Private client

Member Role: Design and Follow up

Duration: 2018

Country:Egypt

Field: Interior Design

Project Title: House Renovation

Main Consultant: Dr. Ahmed Abdelrazik

Client: Private client

Member Role: Volunteer consultant

Duration: 2013

Country:Germany

Model Making & Commercialization Research and Teaching Labs

Field: Furniture Design

Project Title: Home furniture

Main Consultant: Dr. Ahmed Abdelrazik

Client: Private client

Member Role: Design and Follow up

Duration: 3 months

Country:Egypt

Dr. Ahmed S. Kassab

Dr. Ahmed Kassab is an industrial design consultant and assistant professor with over 20 years of professional experience. His work bridges industrial design, furniture, product development, and experiential design for real environments. He has led and contributed to consultancy projects with hospitality, heritage, and urban development entities. His consultancy practice focuses on user-centered solutions, manufacturability, and contextual design. He has worked on projects ranging from hotel design systems to cultural and public-space interventions. His expertise supports industries seeking innovative yet practical design outcomes aligned with local identity.

Field: Hospitality Design / Product & Experience

Design

Project Title: Shada Hotels Design Development

Projects

Main Consultant: Dr. Ahmed Kassab

Client: Shada Hotels

Member Role: Project Manager and Lead Design

Consultant

Duration: 2022 – 2023

Country:SaudiArabia

Field: Historical Furniture Design

Project Title: Umluj Heritage Design Concepts

Main Consultant: Dr. Ahmed Kassab

Client: House of Heritage, MOC

Member Role: Project Supervisor

Duration: 2024

Country:SaudiArabia

Field: Experiential & Event Design

Project Title: Fortune Global Forum – Exhibition & Spatial Experience Design & Manufacturing (Project 2)

Main Consultant: Dr Ahmed Kassab & Dr Sajid

Khalifa

Client: Fortune Global Forum

Member Role: Consultant & project manager

Duration: 2025

Country:SaudiArabia

Dr. Ahmed Kassab is an Assistant Professor of Industrial Design at Effat University in Jeddah, Saudi Arabia. He has played a key role in developing and advancing industrial design education in the region His academic work integrates studio-based learning with real-world consultancy and industry collaboration. He has supervised multiple high-impact student projects connected to live clients and institutions. Dr. Kassab contributes to curriculum development, academic committees, and professional juries His teaching emphasizes design rigor, applied research, and professional readiness.

Field: Heritage, Urban, Service & Experience Design

Project Title: Studio Souq

Main Consultant: Dr. Ahmed Kassab

Client: Al-Balad Development Company

Member Role: Project Principal and Design

Consultant

Duration: 2023 – 2024

Country:SaudiArabia

Field: Experiential & Scenic Design

Project Title: Fortune Global Forum – Stage & Scenic Design & Manufacturing (Project 1)

Main Consultant: Dr. Ahmed Kassab

Client: Fortune Global Forum

Member Role: Consultant & project manager

Duration: 2025

Country:SaudiArabia

Field: Design Business Consultancy

Model Making & Commercialization Research and Teaching Labs

Project Title: Bespoke Furniture Design

Main Consultant: Dr Ahmed Kassab & Dr Sajid

Khalifa

Client: HRH Princess Reema Al Faisal

Member Role: Consultant & Project Manager

Duration: 10 months

Country:SaudiArabia

Dr. Salman A. Asghar

Dr. Salman Asghar is an Assistant Professor of Design with over 14 years of academic, research, and professional experience in product and industrial design, design psychology, and cross-cultural product semantics. His research focuses on inclusive design, assistive technologies, sustainability, and humancentered design, with a strong emphasis on understanding how socio-cultural factors influence design perception and user acceptance

Field: Professional Design Practice / Industrial Design

Registration

Project Title: Accessible Self-Service Machine Design

Scope: Inclusive industrial design integrating ergonomics and universal access

Role: Co-Designer

Authority: Saudi Authority for Intellectual Property

Protection Term: 2025- onwards

Country:SaudiArabia

Field: Professional Design Practice / Sustainable Product Design

Project Title: Sustainable Lunch Box Design

Main Scope: User-centred product design emphasizing environmental responsibility

Authority: Saudi Authority for Intellectual Property

Member Role: Co-Designer

Duration: Term: 15 years

Country: SaudiArabia

Field: Environmental & Public Service

Project Title: Environmental Advisory and Public Service Contribution

Main Consultant: Environmental Protection Agency (EPA)

Client: Government of Punjab, Pakistan

Member Role: Member, Special Task Force on SMOG

Duration: 2022-2023

Country:Pakistan

He has an established publication record in high-impact Q1 and Q2 peerreviewed journals, and his work has been presented at leading international conferences, including AHFE and IASDR. In addition to his research, Dr. Asghar is actively involved in design research funding and innovation-led projects, serving as Principal Investigator and Co-Principal Investigator on multiple grants related to circular economy, eye-tracking in design, VR-based inclusive technologies, and sustainable product development.

Field: Cultural Outreach / Public Design Engagement

Project Title: Biennale Workshop – Designing with Islamic Art: From Pattern to Prototype

Scope: Public workshop translating Islamic art principles into contemporary product design

Event: Islamic Arts Biennale

Member Role: Workshop Presenter and Facilitator

Duration: 11 March 2025

Country:SaudiArabia

Field: Professional Service / Design Education & Industry Engagement

Project Title: Record Number of Starpack Awards –Packaging Design Mentorship

Main Consultant:Academic mentoring and supervision of student participation

Event: Student Starpack Awards

Member Role: Design Tutor, Project Mentor, Duration: 2018-2021

Country:UnitedKingdom

Field: Professional Service / Brand Development & Design Leadership

Project Title: Evercard Brand and UX design

Scope: Leading the design of brand identity, user experience, and visual communication https://evercard.co/

Client: Evercard

Member Role: Design Lead

Duration: 2024

Country:Singapore

Ms. Mirhan A. Abouelfadl

A multidisciplinary design leader, internationally awarded in digital heritage and preservation, with 11+ years in industrial design, innovation, and team leadership across academic, entrepreneurial, and industrial contexts. Expertise spans industrial design, engineering, digital products, humanities, future technologies, and cultural heritage, demonstrated through leadership of end-toend product development, SOP development, and the delivery of high-impact industrial and bespoke design projects.

Field: Cultural Heritage - Museums

Project Title: AUGI - NMEC Hunt

Main Consultant: Ministry of ICT, Egypt

Client: National Museum of Egyptian Civilisation (NMEC)

Member Role: Project Initiator & Design Lead

Duration: August 2022-July 2023

Country:Egypt

Field: Design & Entrepreneurship

Project Title: MINT (multintegerated non-invasive technologies)

Main Consultant: NA

Incubator: Emerging Valley-France

Member Role: Co-founder & CDO

Duration: 1 year

Country:Egypt-France

Field: Innovation & Entrepreneurship

Project Title: NilePrenuers

Main Consultant: Heba Labib, VP for innovation & IECC Director, Nile University.

Client: Central Bank of Egypt

Member Role: Incubator Manager & PD Team Lead

Duration: 3.5 years

Country: Egypt

A design educator dedicated to hands-on, industry-aligned learning that empowers future designers through mentorship and real-world practice

Currently a Lecturer at Effat University and remote Session Lead at Udacity, with teaching and leadership spanning industrial and digital product design, UX/UI, prototyping, and design thinking. Contributions include curriculum development, conference coordination, exhibition curation, and research supervision, resulting in award-winning, publicly showcased student work.

Field: Industrial Design Training

Project Title: BYOP

Main Consultant: Heba Labib, VP for innovation & IECC Director, Nile University

Client: NA

Member Role: Program initiator & manager

Duration: 6 months

Country:Egypt

Model Making & Commercialization Research and Teaching Labs

Field: Product commercialisation & localisation

Project Title: Microfactory

Main Consultant: Heba Labib, VP for innovation & IECC Director, Nile University

Client: NA

Member Role: Product commercialisation & production consultant

Duration: 2.5 years

Country:Egypt

Field: R&D

Project Title: Touchizer

Main Consultant: Mirhan Abouelfadl

Client: Tact

Member Role: Design Consultant

Duration: 1 5 year

Country:Egypt

Dr. Hadil H. ElSayed

She is an Assistant Professor of Interior Design with over 16 years of experience specializing in conceptual and digital design representation She has worked on multiple interior design projects, overseeing the full process from concept development through design and implementation. Her professional and academic practice spans residential, commercial, and educational interior design fields

Field: Interior Design and Furniture

Project Title: Residential Villa

Main Consultant: Dr. Hadil ElSayed

Client: Trio consultancy

Member Role: Designer, supervision

Duration: 2020

Country:Madinaty,Cairo,Egypt

Assistant Professor of Interior Design at Effat University, Jeddah, Saudi Arabia With more than 16 years of teaching experience, she was promoted from teaching assistant to assistant professor to head of College Academic Advising Affairs at Pharos University in Alexandria, Egypt. She holds a PhD in Interior Architecture from Alexandria University. Her research interests focus on interior design pedagogy and conceptual 3D designs

Field: Interior Design and Furniture

Main Consultant: Dr. Hadil ElSayed

Client: Mr Ahmed Sendiony

Duration: 2021

Country:SanEstefano,Alexandria,Egypt

Project Title: Residential Classic apartment

Member Role: Designer, supervision, implementation

Field: Interior Design and Furniture

Project Title: Residential Modern Villa

Main Consultant: Dr. Hadil ElSayed

Client: Ms Ahmed Helmy

Member Role: Designer

Duration: 2021

Country:HydePark,Cairo,Egypt

Field: Interior Design and Furniture

Project Title: Office Design

Main Consultant: Dr.Hadil ElSayed

Client: Creiden Marketing Agency

Member Role: Designer, supervision, implementation

Duration: 2020

Country:Gleem,Alexandria,Egypt

Field: Interior Design and Furniture

Project Title: Commercial Exhibition Design

Main Consultant: Dr.Hadil ElSayed

Client: Hamido Blumbing

Member Role: Designer, supervision, implementation

Duration: 2019

Country:Gleem,Alexandria,Egypt

Model Making & Commercialization Research and Teaching Labs

Field: Interior Design and Furniture

Project Title: Service Project of Residential Modern Villa, Studio 4: Advanced Residential Design Students

Main Consultant: Dr. Hadil ElSayed

Client: MNC

Member Role: Designer

Duration: 2023

Country:Abhur,Jeddah,SaudiArabia

Dr. Heba E. Abdallah

An Interior and Furniture design consultant, with over 18 years of professional experience in interior and furniture design Extensive market exposure across residential, commercial, and governmental projects locally and globally, combining design excellence with real-world implementation. Actively engaged in consulting and interdisciplinary projects that bridge academia, industry, and public sectors

Field: Interior Design & Furniture

Project Title: Governmental Projects

Main Consultant: MFA

Client: Ministry of Foreign Affairs, Egypt

Member Role: Interior design & Furniture consultant

(Designing & Supervision)

Duration: 2024

Country:Dubai,Kuwait,Athens,Algeria,India,KSA

CONFIDENTIAL

Field: Interior Design & Furniture

Project Title: Residential Villa

Main Consultant: HE Design Studio

Client: Mr Amr Farid

Member Role: Designing, Construction & Supervision

Duration: 2023

Country:Mivida,Egypt

Field: Interior Design & Furniture

Project Title: Italian Restaurant

Main Consultant: HE Design Studio

Client: Mr. Fayisal

Member Role: Designing, Construction & Supervision

Duration: 2022

Country:Egypt

Associate Professor at Effat University (on leave from the Faculty of Applied Arts, Egypt), with over 18 years of academic experience in interior and furniture design. Research interests focus on social and cultural sustainability, well-being, and quality of life within the built environment. Strong emphasis on innovative educational strategies and design pedagogy. Committed to integrating emerging technologies and digital tools into interior design education. Actively engaged in community service and outreach activities.

Field: Interior Design & Furniture

Project Title: Residential Villa

Main Consultant: HE Design Studio

Client: Mr. Mohamed Ismaeil

Member Role: Designing, Construction & Supervision

Duration: 2025

Country: Uptown, Egypt

Field: Interior Design & Furniture

Project Title: Residential apartment

Main Consultant: HE Design Studio

Client: Mr Hesam Senany

Member Role: Designing, Construction & Supervision

Duration: 2024

Country:Madinaty,Egypt

Field: Interior Design & Furniture

Project Title: El-Hajry Residence

Main Consultant: HE Design Studio

Client: Sheikh El-Hajry

Member Role: Designing and Working files

Duration: 2013

Country:AbuDhabi,UAE. Model Making & Commercialization Research and Teaching Labs

Dr. Dina A. M. Mostafa

An Assistant Professor of Interior Design at Effat University with over 20 years of academic and professional experience She holds a Ph D in Arts from the Academy of Arts, Egypt, specializing in the integration of Egyptian folk furniture into contemporary residential design.She leads initiatives in quality assurance, curriculum development, and student support. She contributes to design workshops and extracurricular activities

Field: Civic Project Engagement/Interior Design

Project Title: Reception Area

Scope: Designing a reception area according to clients need

Client: Sonbol City for Arts & Culture

Member Role: Design Supervisor

Duration: Fall 2025

Country:KSA

Field: Civic Project Engagement/Interior Design

Project Title: Main Counter Area

Scope: Designing a counter area

Client: Sonbol City for Arts & Culture

Member Role: Design Supervisor

Duration: Fall 2025

Country:KSA

Field: Civic Project Engagement/Interior Design

Project Title: T.V Show Design

Scope: Re branding & Designing for a T.V Show

T.V Show Name:

Member Role: Design Supervisor

Duration: Fall 2025

Country:KSA

Model Making & Commercialization Research and Teaching Labs

Her interdisciplinary, student-centered approach includes founding an Art Club, mentors students for international competitions, including the Fabriano Biennale (Italy), certified art therapist and trainer. Her publications address folk creativity, material culture, and multifunctional furniture design. She actively contributes to community engagement initiatives and disability support programs Her work exemplifies a balanced integration of cultural heritage and contemporary design practice.

Field: Graphic Design

Project Title: Poster design

Scope: Poster for End of year Theatrical Play

Client: Al Ahly Sports Club Library

Member Role: Main Designer

Duration: 12/12/2025

Country:Egypt

Field: Interior Design

Project Title: Stage Design

Scope: Stage Design for Theatrical Play

Client: Al Ahly Sports Club Library

Member Role: Main Designer

Duration: 12/12/2025

Country:Egypt

Field: Interior Design

Project Title: Stage Design

Scope: Stage Design for Theatrical Play

Client: Al Ahly Sports Club

Member Role: Main Designer

Duration: January 2025

Country:Egypt

Dr. Mohamed Ghazala

Dr Mohamed Ghazala has been a scholar, animator, and educator in academia since 2002 His books, Animation in the Arab World (2011) and Animation in Africa (2013, republished 2021), as Vice President of ASIFA, he founded its first chapters in Africa and the Arab world. He has expanded international visibility for creators from the Global South.

Field: Animation

Project Title: The Pyramid

Member Role: Director

Duration: 7 min

Country:Egypt

Field: Animation

Project Title: Honayn’s Shoe

Member Role: Director

Duration: 3

Country:Egypt

Field: Animation

Project Title: Hm Hm

Member Role: Director

Duration: 3

Country:Egypt

His award-winning films, including Honayn’s Shoe (2009) and The Pyramid (2021), explore identity, heritage, and social themes Honayn’s Shoe won Best Animation at the African Movie Academy Awards. The Pyramid was screened at major international festivals and received AMAA nominations. He has served as jury member and curator at Annecy, Annie Awards, Zagreb, Manchester, and SICAF festivals

Field: Animation

Project Title: Salma, Justice in our Village

Client: Yemeni Women's Union

Member Role: Director

Duration: 20

Country:Yemen

Field: Animation

Project Title: Ahmed Back Home

Client: Yemeni Women’s Union

Member Role: Director

Duration: 20

Country:Yemen

Production Research and Teaching Labs

Field: Animation

Project Title: Salma, Justice in our Village

Client: Yemeni Women's Union

Member Role: Director

Duration: 20

Country:Yemen

Dr. Mustafa M. Yousry

Dr. Mustafa Yousry is currently active as a full professor of visual media, photography, cinematography, television, and filmmaking at the School of Cinematic Arts, Faculty of Architecture and Design, Effat University, KSA. Dr. Mustafa is also a consultant and committee member at the Egyptian Radio & Television Institute, Ministry of Media, Cairo, Egypt. And a member of the Egyptian Syndicate of Cinematic Professions

Field: Short Film

Project Title: Circle

Main Consultant: Prof. Dr. Mustafa Yousry

Client: Faculty of applied Arts

Member Role: Main Supervisor

Duration: 13 Minutes

Country:Egypt

Field: Short Film

Project Title: Ideal Model

Main Consultant: Prof. Dr. Mustafa Yousry

Client: Faculty of applied Arts

Member Role: Main Supervisor

Duration: 10 Minutes

Country:Egypt

Field: Short Film

Project Title: What has been happened

Dr. Mustafa Yousry had been working as a full professor at the Department of Photography, Cinema, and Television, Faculty of Applied Arts, Helwan University, Egypt. And as an adjunct professor at many educational institutions, such as the Department of Graphics, Faculty of Fine Arts, University of Alexandria; the International Higher Institute of Media, El Shorouk City, Cairo; and the Arab Academy for Science, Technology and Maritime Transport, Arab League, Alexandria & Smart Village, Egypt.

Field: Short Film

Project Title: Street Players

Main Consultant: Prof. Dr. Mustafa Yousry

Client: Faculty of applied Arts

Member Role: Main Supervisor

Duration: 15 Minutes

Country:Egypt

Main Consultant: Prof Dr Mustafa Yousry

Client: Faculty of Applied Arts

Member Role: Main Supervisor

Duration: 14 Minutes

Country:Egypt

Field: Short Film

Project Title: The Fix

Main Consultant: Prof. Dr. Mustafa Yousry

Client: Faculty of applied Arts

Member Role: Main Supervisor

Duration: 10 Minutes

Country:Egypt

Field: Short Film

Project Title: On the Bench

Main Consultant: Prof Dr Mustafa Yousry

Client: Faculty of applied Arts

Member Role: Main Supervisor

Duration: 12 Minutes

Country:Egypt

Dr. Mohamed M. Sobaih

Professional Bio - Animation Director and Music Writer with over two decades of experience in 2D, 3D, and stop motion animation. award-winning content for international film festivals, A Former Toon Boom Business Developer, and an international certified Train The Trainer Saudi Arabian Society for Culture and Arts - SASCA Saudi Animation Society 02/2025 - Present Jeddah The Fine Art Syndicate 03/2005 - Present Cairo

Field: Music, Video

Project Title:

Is Egypt

Main Consultant: Mohamed Sobaih

Client: YouTube

Member Role: Writer, Producer, Director

Duration: 5

Country:Egypt

Field: Animation

Project Title: Stay Safe

Main Consultant: Dr Mohamed Sobaih

Client: Mohamed Sobaih

Member Role: Producer and Director

Duration: 3

Country:Egypt

Field: Animation Short movie

Project Title: The Bottle/

Main Consultant: Dr Mohamed Sobaih

Client: Effat University

Member Role: Director

Duration: 3

Country:SaudiArabia

Academic Bio - and Assistant Professor with more than 10 years of teaching experience across institutions in Egypt, South Africa, Ethiopia, Latin America, and Saudi Arabia, delivering a broad range of animation and media arts and Cinematic arts curriculum, mentoring students, and contributing to curriculum development. Core Skills • 2D/3D Stop Motion Animatio D• Academic Program Coordination •

Field: Animation

Project Title: توم

Main Consultant: Mohamed Sobaih

Client: Egyptian National Film Center

Member Role: Director

Duration: 3

Country:Egypt

Field: Commercials

Project Title: GPL Commercial

Main Consultant: Mohamed Sobaih

Client: Brain Street GPL

Member Role: Director

Duration: Many short commercials

Country:Gyana

Field: Animated Series

Project Title: Mants and the Moon

Main Consultant: Mohamed Sobaih

Client: Nobles Limited

Member Role: Director

Duration: 15 Minutes

Country:SouthAfrica

Ms. Mahassine El Hachadi

Professional Bio - An award-winning filmmaker with over a decade of international professional experience. Her fiction and documentary films have been screened and awarded at major international film festivals worldwide. She has participated in international workshops and residencies, including the Locarno Filmmakers Academy and the London Film School. Her professional activities include script reading, festival programming, and jury participation She collaborates internationally across Europe, North America, and the Middle East.

Field: FESTIVAL

Project Title: 8 and 9 edition th th

Main Consultant: Mahassine El Hachadi

Client: Beirut internationa film festival

Member Role: jury selection

Duration: 3 months

Country:Lebanon

Field: FESTIVAL

Project Title: 30 edition

Main Consultant: Mahassine El Hachadi

Client: The Rabat International Author Film Festival

Member Role: jury selection

Duration: 3 Months

Country:Morocco

Field: FUND

Project Title: Red Sea Fund

Main Consultant: Mahassine El Hachadi

Client: red sea film festival

Member Role:Script reader evaluator

Duration: one month

Country:SaudiArabia

Academic Bio - Filmmaker and lecturer combining creative practice and pedagogy. She holds an MFA in Film Directing from ESAV–Toulouse University II. She has been teaching film production and directing at Effat University since 2018 and has supervised award-winning student films. She has participated in workshops and residencies at institutions including USC, Locarno, and the Jacob Burns Film Center Her academic practice emphasizes mentorship, cross-cultural exchange, and film education.

Field: Short film

Project Title: Carte postale

Main Consultant: Mahassine El Hachadi

Client: Marrakech film festival

Member Role: Director

Duration: 1 year

Country:Morocco

Field: Short film

Project Title: Apnea

Main Consultant: Mahassine El Hachadi

Client: ESAV

Member Role: Director

Duration: 1 year

Country:Morocco

Field: Documentary

Project Title: Xxxxxx

Main Consultant: Mahassine El Hachadi

Client: ORCHESTRE D HARMONIE DE LA VILLE

D'IMPHY

Member Role: co director and editor

Duration: 6 months

Country:France Media Production Research and Teaching Labs

Service Learning Projects

Academic Year(s): 2024-2025

Course(s):

Architectural Design Studio-8

Architectural Design Studio-4

Urban Design and Landscape

Supervisor(s):

Dr. Amgad Fahmy, Dr. Ibrahim Saleh, Dr. Taki Seghier, Dr. Tarek Ragab, and Dr. M Kashef

Projects’ Context:

Bab Jadid and Bab Makkah, AlBalad, Jeddah

Kholood Alnaqeb, Wedad Zawawi & Laila Hashem

ROYAL COMMISSION OF MAKKAH CITY

Academic Year(s): 2024-2025 & 2025-2026

Course(s):

Capstone Project-1 - Arch Studio-9

Capstone Project-2 - Arch Studio-10

Supervisor(s):

Dr. Amgad Fahmy & Dr. Nermine Abdel Halim

Project’s Context:

Development and rehabilitation of AlʽUsaylah

AL MADINAH DEVELOP. AUTHORITY

Academic Year(s): 2025-2026

Course(s): City Planning

Supervisor(s):

Dr. Asmaa Ibrahim

Projects’ Context:

Regeneration of Ber Ghesn Area next to Qubaa

Muna Hawwary and Ghadi imamuldeen

Suhaylah Kataifan , Sara Aletani & Azouf Abushamat

Aljuri Aldakhil - Marah AtteyahNouf Alasbali - Seba Alhuwairini

Aljuri Aldakhil - Marah AtteyahNouf Alasbali - Seba Alhuwairini

ALBALAD DEVELOPMET COMPANY

Academic Year(s): Fall 2023

Course(s): PROD 401

Supervisor(s):

Dr. Sajid Khalifa

Projects’ Context:

Retal Urban Development Product for Park in Jeddah

ALBALAD DEVELOPMET COMPANY

Academic Year(s): Fall 2023

Course(s): PROD 401

Supervisor(s):

Dr. Sajid Khalifa

Projects’ Context:

Design & Development of Exibition Booth for Baytonia Online Platform

SONBOL CITY FOR ARTS & CULTURE

Academic Year(s): 2025 - 2026

Course(s):

Interior Design Studio 7 - INTD 401

Supervisor(s):

Dr Dina Mostafa

Projects’ Context:

Re-Designing Sonbol’s City Entrance & Coffee Shop Area

T.V SHOW PROGRAM DESIGN

Academic Year(s): 2025 - 2026

Course(s):

Interior Design Studio 7 - INTD 401

Supervisor(s):

Dr Dina Mostafa

Projects’ Context:

Design Proposals for the T.V

Show/Season 3

Model Making & Commercialization Research and Teaching Labs

SCHOOL OF CINEMATIC ARTS

Academic Year(s): 2021-2025

Course(s):

Cinematic Arts

Supervisor(s):

Dr. Mohamed Ghazala

Projects’