EFFECTIVENESS OF MULTIMEDIA PACKAGES FOR ENHANCING ACHIEVEMENT IN COMMERCE AMONG XI STANDARD STUDENT

Scholarly Research Journal for Humanity Science & English Language, Online ISSN 2348-3083, SJ IMPACT FACTOR 2016 = 4.44, www.srjis.com UGC Approved Sr. No.48612, FEB-MAR 2018, VOL- 6/26 https://doi.org/10.21922/srjhsel.v6i26.11444

EFFECTIVENESS OF MULTIMEDIA PACKAGES FOR ENHANCING ACHIEVEMENT IN COMMERCE AMONG XI STANDARD STUDENTS

P. Mayilshami & U. Pandian, Ph. D. 1

Ph.D. Scholar

2

Assistant professor, Department of educational technology, Tamil Nadu teacher education

University, Chennai-636097, Tamil Nadu, India

The present day students are in a digital era of learning. During their course of study they acquire a wide range of information from various sources like Internet, books and journals. They came into contact with worldwide friends using Twitter, Face book and Google Groups etc. The researcher observed that the students face many problems on learning the subject; Commerce, especially advertising, because of its vague and critical nature. Majority of the content in the said subject are in advertising which develops unwanted boredom in the minds of the students. If it is taught with the help of software packages, the teacher can explain the learning more interesting and meaningful. The investigator intends to prepare a multimedia package using video lessons and animation covering the commerce subject and it’s tested on the students of experimental group and compared with the control group whom were taught chalk and talk method. The study proved that the control and experimental post-test group students differ in their achievement of commerce. The students in the experimental group are better in their commerce achievement than the Control group.

Scholarly Research Journal's is licensed Based on a work at www.srjis.com INTRODUCTION Multimedia is computer-controlled integration of text, graphics, drawings, still and moving images (Video), animation, audio, and other media where every type of information can be represented, stored, conveyed and administered digitally and complete unit comprising a number of components separately. „Effectiveness‟ means the presentation of concepts or activities elaborate in a teaching unit that most accelerates the learner‟s achievement. In recent educational developments in teaching learning process are mainly focusing on science and mathematics subjects.

The existing organized methods for teaching commerce involves chalk and talk

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EFFECTIVENESS OF MULTIMEDIA PACKAGES FOR ENHANCING ACHIEVEMENT IN COMMERCE AMONG XI STANDARD STUDENT

Published on Jun 21, 2018

Scholarly Research Journal"s

The present day students are in a digital era of learning. During their course of study they acquire a wide range of information from various sources like Internet, books and journals. They came into contact with worldwide friends using Twitter, Face book and Google Groups etc. The researcher observed that the students face many problems on learning the subject; Commerce, especially advertising, because of its vague and critical nature. Majority of the content in the said subject are in advertising which develops unwanted boredom in the minds of the students. If it is taught with the help of software packages, the teacher can explain the learning more interesting and meaningful. The investigator intends to prepare a multimedia package using video lessons and animation covering the commerce subject and it’s tested on the students of experimental group and compared with the control group whom were taught chalk and talk method. The study proved that the control and experimental post-test