Scholarly Research Journal for Interdisciplinary Studies, Online ISSN 2278-8808, SJIF 2016 = 6.17, www.srjis.com UGC Approved Sr. No.49366, NOV-DEC 2017, VOL- 4/37
CHANGING PATTERN OF AGRICULTURAL MARKETING AND GROWTH IN ARID RAJASTHAN Praveen Rani, Ph. D. Principal SDS College for Woman. Lopon Distt Moga Scholarly Research Journal's is licensed Based on a work at www.srjis.com
Agricultural marketing occupies a key position in the economy of the countries like India, because it mobilizes latent economy energy for the fullest utilization of productive capacity and also provides a base for economic integration. The present system of agricultural marketing is a reflection of contemporary spatial organization of economy, as well as of social and political conditions. Therefore, there is a need to study the changing pattern of marketing system which not only unfold the entire growth ecology of the system but also provide a base for development or planning. Development of markets and marketing or market place exchange system is a result of a long play of factors, geo-economic as well as sociocultural and historical. Therefore, there is an argent need to study the temporal aspect of the development of marketing systems in order to understand their present nature. Although the history of the growth of marketing in Rajasthan is very much similar to that of northern India, yet it has its own characterstic features which can be explained by systematic analysis of the pattern of agricultural marketing in : i.
Ancient Period,
ii.
Medieval Period,
iii.
British or PreIndependence Period, and
iv.
Modern or PostIndependence Period.
ANCIENT AND MEDIEVAL PERIOD: In primitive cultures, when man was a nomade and used to meet his needs by haunting or making use of forest products, there was no question of any sort of reciprocal exchange. The various types of economic systems (including) exchange have their beginning with the development of social institution. Infact, "the exchange system is mearly on one aspect of regularities of social relationship". Belshaw, (1965) The market place exchange Copyright Š 2017, Scholarly Research Journal for Interdisciplinary Studies