Brand Book

Discover Your World

We all share a world, and the responsibility for protecting it. And yet each of us live in a different version. Your world might be rugged, challenging, extreme, or gentle, easy and nearby.

Whichever adventure you choose, at Craghoppers our role is to help you discover it with clothing built for every environment. From strolling through your local woodland to trekking the Himalayas. From everyday reliability to adventurous hardiness.

Grounded in the British Landscape, and rooted to its heritage, Craghoppers is a brand for everyone who roams the outdoors. We’ve been designing clothing since the 1950s and today are leading innovators in utility, durability and sustainability. Everything we do is creatively imagined and responsibly made. Our determination to be good global guardians drives us everyday.

You can be confident that while you’re out there discovering your world, we’re consciously designing products to protect it.

That’s the unwavering spirit of Craghoppers.

PURPOSE

To inspire people to discover their world, exploring the outdoors responsibly.

VISION

To be a global leader in approachable, innovative & sustainable clothing for every environment and adventure.

MISSION

To offer the best outdoor and adventure clothing that is always technical and always performs with as little impact on our planet as possible.

“If we were meant to stay in one place, we’d have roots instead of feet.”

PURPOSE

To inspire people to discover their world, exploring the outdoors responsibly.

VISION

To be a global leader in approachable, innovative & sustainable clothing for every environment and adventure.

MISSION

To offer the best outdoor and adventure clothing that is always technical and always performs with as little impact on our planet as possible.

In the 1950s, in Hebden Bridge, Yorkshire, the ambitious and intrepid Clarke Brothers came up with one of the first iconic outdoors products ever developed - the “Craghoppers.” A breech, lovingly known as “breeks”, manufactured from the finest Derby tweed and worn for every outdoor pursuit of the era, from walking the hills to climbing the crags and even skiing back down.

In 2002 we pioneered insect-repellent technology and remain leaders in adventure travel clothing. Since then sustainability has been key. Not only were we one of the first outdoor brands to create a fabric from recycled plastic bottles, but also materials from algae biomass and repurposed carbon emissions, taking us close to our goal of being carbon negative.

In 1965, recognising the demand for outdoor kit, Craghoppers, a clothing business with a difference, was born.

Ahead of their time with fabric usage and tailoring, the breeches were an indispensable piece of kit. Worn by the icefall Sherpas on the lower slopes of Chris Bonington’s successful 1975 Mount Everest Expedition, they were the best for warmth and strength at the time.

The introduction of the Kiwi Classic trouser continued this legwear tradition through the 90s and became a staple in the hiking world. They remain a cult classic to this day.

Over the years we have worked with partners from around the globe who share our love of the outdoors. We have supported The Duke of Edinburgh’s Award in the UK for over 10 years, collaborated with National Geographic and Dian Fossey, and developed a range of clothing with Bear Grylls.

Innovation is a benchmark of everything we do. Whether for a firsttime micro-adventurer or a seasoned explorer, we have been at the forefront of helping and inspiring people to discover their world for over 70 years.

1950 | The first pair of Clarke’s Craghoppers breeches woven by fine British cra smen

1965 | Craghoppers founded in Batley, in the hills of Yorkshire

1996 | The Mouflon, becomes part of our brand logo, adorning our new Kiwi Classic trouser

2002 | Pioneered a range of insect-repellent adventure clothing, Nosquito, which would later become NosiLife

1973 | Cagjac, one of the world’s first modern waterproof jackets, developed

2023 | Groundbreaking CO2Renu technology introduced turning carbon emissions into fabric

Discover Your World

Our strapline

A bold statement that speaks of ambition and discovery.

Of places near and far, and about yourself.

Of chance encounters with like-minded people.

The spirit to push through regardless of weather or terrain.

And the joy it all brings.

“Anywhere is within walking distance.”

Discover Your World

Our strapline

A bold statement that speaks of ambition and discovery.

Of places near and far, and about yourself.

Of chance encounters with like-minded people.

The spirit to push through regardless of weather or terrain.

And the joy it all brings.

The Mouflon

Our brand mascot

Bouncing from crag to crag it epitomises everything Craghoppers represents.

A nomadic species that doesn’t stay in one place for long, and roams mountainous areas, desert and grasslands.

It is our sign of quality, and a badge of honour for the wearer.

“All truly great thoughts are conceived by walking.”

From the very first stitch of the original breeches, to the final step of an all day hike, our values embody everything we do.

CRAFTSMANSHIP

A deeply ingrained characteristic that strongly defines us. We take immense pride in the high standard of everything we make, balancing artistry and skill in each product’s design. The result is reliable quality, durability and clothing built to endure whatever adventures our customers go on.

A natural raw emotion that conjures up an overriding sense of satisfaction and contentment at the thought of the upcoming or the one that has just happened. It’s that little smile that crosses your face.

SPIRIT

It inspires our every adventure and provides warmth to our souls. It gets us out of bed to go on a hike even on the rainiest of days. It is the energy we find when we must dig deep during moments of doubt. It is the resolve that pushes us up that hill, the courage to do something that challenges us, and the enthusiasm with which we approach every excursion into the outdoors.

“And into the forest I go, to lose my mind and find my soul.”

From the very first stitch of the original breeches, to the final step of an all day hike, our values embody everything we do.

CRAFTSMANSHIP

A deeply ingrained characteristic that strongly defines us. We take immense pride in the high standard of everything we make, balancing artistry and skill in each product’s design. The result is reliable quality, durability and clothing built to endure whatever adventures our customers go on. JOY

A natural raw emotion that conjures up an overriding sense of satisfaction and contentment at the thought of the upcoming or the one that has just happened. It’s that little smile that crosses your face.

SPIRIT

It inspires our every adventure and provides warmth to our souls. It gets us out of bed to go on a hike even on the rainiest of days. It is the energy we find when we must dig deep during moments of doubt. It is the resolve that pushes us up that hill, the courage to do something that challenges us, and the enthusiasm with which we approach every excursion into the outdoors.

MINDFULLY MADE

Our way of measuring impact, and our commitment to doing better every day.

Honesty, courtesy and respect are critical in all the decisions we make with customers, colleagues and the workers in our factories. We also believe that we can make a difference to the lives of those touched by our business.

Pioneering new green technology to create world firsts, like our footwear that uses algae biomass, and our warm fleeces that give an even warmer feeling when you know they’re made from recycled plastic bottles. We’ve even launched groundbreaking technology that turns carbon emissions into fabric, and we offer a Guarantee for Life on our products. It’s a commitment to designing and manufacturing in a sustainable and mindful way to bring you products with a conscience.

We aim to minimise our environmental footprint, as far as we reasonably can, and to make positive progress every year.

Our best sellers, our icons. These products are what we are known for.

Feature led, our ultimate adventure shirt is the finest in the world, and delivers our market leading anti-insect performance.

As legendary as our original tweed breeches, they affirm our legwear expertise to millions of explorers.

Versatile, lightweight and made using recycled plastic bottles, our microfleece is a must have for every rucksack.

“Nature is not a place to visit. It is home.”

Our best sellers, our icons. These products are what we are known for.

Feature led, our ultimate adventure shirt is the finest in the world, and delivers our market leading anti-insect performance.

As legendary as our original tweed breeches, they affirm our legwear expertise to millions of explorers.

Versatile, lightweight and made using recycled plastic bottles, our microfleece is a must have for every rucksack.

Whether a forager, a rambler, a safari guide or a trekker, there are stories to be told from the snow-capped Scottish mountains to the deepest Peruvian jungle.

Our clothing will see you through your journey, and enable you to discover your world many times over.

This is Where We Roam.

Mountains

Forests

Cities

Jungles

Coastlines

Deserts

Canyons

Savannahs

“In all things of nature there is something of the marvellous.”