SS26 Brand Retail Guide
1.0 | POS
A3 STRUT - LANDSCAPE (MENS) (420mm x 297mm)
A3 STRUT - PORTRAIT (MENS) (297mm x 420mm)
A3 STRUT - LANDSCAPE (WOMENS) (420mm x 297mm)
A3 STRUT - PORTRAIT (WOMENS) (297mm x 420mm)
SMALL BRANDING BLOCK INSERT (REVERSE) (250mm x 150mm)
MEDIUM BRANDING BLOCK INSERT (REVERSE) (240mm x 300mm)
LARGE BRANDING BLOCK INSERT (REVERSE) (200mm x 450mm)
BRANDING BLOCK (VISUAL)
SMALL BRANDING BLOCK INSERT (FRONT) (250mm x 150mm)
MEDIUM BRANDING BLOCK INSERT (FRONT) (240mm x 300mm)
LARGE BRANDING BLOCK INSERT (FRONT) (200mm x 450mm)
BRANDING BLOCK (VISUAL)
UNITARY INSERT (FRONT & REVERSE) (FITS CRAGHOPPERS GONDOLA AND 4-WAY STAND) (593mm x 107mm)
HEADER (1120mm x 200mm)
RETAIL 2.0 GONDOLA HEADER 1 (600mm x 200mm)
RETAIL 2.0 GONDOLA HEADER 2 (1200mm x 200mm)
SMALL UNITARY SKINS (130mm x 550mm)
UNITARY SKINS (130mm x 1650mm)
GONDOLA
CHQ2642 3D PELMET 1 (CONCESSIONS ONLY) (INSTALL REQUIRED - LETTERS SUPPLIED SEPARATELY) (1200mm x 300mm)
PELMET (CONCESSIONS/RETAIL/WHOLESALE) (1200mm x 300mm)
CHQ2644 3D PELMET 2 (INSTALL REQUIRED - LETTERS SUPPLIED SEPARATELY) (1200mm x 300mm)
3D PELMET 3 (INSTALL REQUIRED - LETTERS SUPPLIED SEPARATELY) (1200mm x 300mm)
WINDOW DECAL (300mm x 300mm)
to order upon request
WINDOW / MIRROR DECAL (500mm x 400mm)
CHQ2616 OPENING TIMES SIGN (220mm x 240mm)
GUARANTEED FOR LIFE
At
All
GUARANTEED FOR LIFE
At
All you need to do is register it with us, keep your proof of purchase and it will be replaced for the
CHQ2649 A1 CHANGING ROOM POSTER (594mm x 841mm)
CHQ2647 SMALL BRANDING BLOCK INSERT (FRONT & REVERSE) (250mm x 150mm)
CHQ2647 MEDIUM BRANDING BLOCK INSERT (FRONT & REVERSE) (250mm x 300mm)
CHQ2647 LARGE BRANDING BLOCK INSERT (FRONT & REVERSE) (200mm x 400mm)
BRANDING BLOCK (VISUAL)
Our IconsThe Adventure Shirt
SMALL BRANDING BLOCK INSERT (FRONT) (250mm x 150mm)
MEDIUM BRANDING BLOCK INSERT (FRONT) (250mm x 300mm)
LARGE BRANDING BLOCK INSERT (FRONT) (200mm x 400mm)
BRANDING BLOCK (VISUAL) Outlined
A1 CHANGING ROOM POSTER (594mm x 841mm)
to order upon request
A6 ARM CARD (MENS) (105mm x 148mm)
A6 ARM CARD (MENS SALE 50%/60%/70%) (105mm x 148mm)
A6 ARM CARD (WOMENS) (105mm x 148mm)
A6 ARM CARD (WOMENS SALE 50%/60%/70%) (105mm x 148mm)
TOPPER (NEW SEASON) (105mm x 198mm)
GUARANTEED FOR LIFE
TOPPER (I’M ON OFFER) (105mm x 198mm) NEW SEASON
TOPPER (GUARANTEED FOR LIFE) (105mm x 198mm)
TOPPER (THERMAL LINED) (105mm x 198mm) MAKES
I’M ON OFFER
148mm) (available for unmanned concessions stores only)
TOPPER (MAKES A GREAT GIFT) (105mm x 198mm)
TOPPER (DUKE OF EDINBURGH) (105mm x 198mm)
TOPPER (BEST SELLER) (105mm x 198mm)
TOPPER (I’M WATERPROOF) (105mm x 198mm)
A6 ARM CARD (30% OFF) (105mm x
We use organic cotton in all of our cotton rich t-shirts
String to be supplied with luggage
A4 STRUT (210mm x 297mm)
WINDOW DECAL (300mm x 300mm)
T-SHIRT STAND HEADER (593mm x 214mm)
I’M REVERSIBLE LUGGAGE TAG (FRONT & REVERSE) (90mm x 200mm) Outlined version
1.1 | Technology
We pride ourselves on our technical innovation that our product teams are always striving to improve year after year. The following POS helps explain our technologies and can we used as a selling aid, please display next to relevant product.
BRANDING BLOCK INSERT (FRONT) (250mm x 150mm)
BRANDING BLOCK INSERT (FRONT) (280mm x 350mm)
BRANDING BLOCK INSERT (FRONT) (280mm x 540mm)
BRANDING BLOCK (VISUAL)
QUARTER BAY (500mm x 800mm)
THIRD WINDOW PANEL 1 (300mm x 1200mm)
THIRD WINDOW PANEL 2 (300mm x 1200mm)
THIRD WINDOW PANEL 3 (300mm x 1200mm)
A1 CHANGING ROOM POSTER (841mm x 1189mm)
SMALL UNITARY SKINS (130mm x 550mm)
LARGE UNITARY SKINS (130mm x 1650mm)
LUGGAGE TAG (FRONT) (90mm x 200mm)
LUGGAGE TAG (REVERSE) (90mm x 200mm)
UNITARY
INSERT (FRONT) (FITS CRAGHOPPERS GONDOLA AND 4-WAY STAND) (593mm x 107mm)
RETAIL 2.0 UNITARY INSERT 2 (1195mm x 200mm)
RETAIL 2.0 UNITARY INSERT 1 (595mm x 200mm)
RETAIL 2.0 GONDOLA 2 (1200mm x 200mm)
RETAIL 2.0 GONDOLA 3 (600mm x 200mm)
RETAIL 2.0 GONDOLA 1 (566mm x 200mm)
UNITARY INSERT (REVERSE)
(FITS CRAGHOPPERS GONDOLA AND 4-WAY STAND) (593mm x 107mm)
Outlined version
UNITARY INSERT (FRONT)
(FITS CRAGHOPPERS GONDOLA AND 4-WAY STAND) (593mm x 107mm)
version
Outlined version
Outlined version
Outlined version
CHQ2661 SMALL BRANDING BLOCK INSERT (FRONT) (250mm x 150mm)
CHQ2661 MEDIUM BRANDING BLOCK INSERT (FRONT) (250mm x 300mm)
CHQ2661 LARGE BRANDING BLOCK INSERT (FRONT) (200mm x 400mm)
BRANDING BLOCK (VISUAL)
version QUARTER BAY
SMALL UNITARY SKINS (130mm x 550mm)
LARGE UNITARY SKINS (130mm x 1650mm)
LUGGAGE TAG (FRONT) (90mm x 200mm)
LUGGAGE TAG (REVERSE) (90mm x 200mm) Outlined version Outlined version
Outlined
(500mm x 800mm)
SMALL BRANDING BLOCK INSERT (FRONT) (250mm x 150mm)
MEDIUM BRANDING BLOCK INSERT (FRONT) (250mm x 300mm)
LARGE BRANDING BLOCK INSERT (FRONT) (200mm x 400mm)
BRANDING BLOCK (VISUAL)
SMALL BRANDING BLOCK INSERT (REVERSE) (250mm x 150mm)
MEDIUM BRANDING BLOCK INSERT (REVERSE) (250mm x 300mm)
LARGE BRANDING BLOCK INSERT (REVERSE) (200mm x 400mm)
BRANDING BLOCK (VISUAL)
LUGGAGE TAG (FRONT) (90mm x 200mm)
LUGGAGE TAG (REVERSE) (90mm x 200mm)
SOLAR SHIELD+
SOLAR SHIELD+
Engineered yarns and a special UV-reflective compound work together to minimise sun exposure. Plus, the fabric’s advanced moisture-wicking technology keeps you cool and dry, making it perfect for all your adventures.
All clothing is guaranteed for life
TAG (REVERSE) (90mm x 200mm)
LUGGAGE TAG (FRONT) (90mm x 200mm)
LUGGAGE
1.2 | Legwear
It all started with our tweed breeches and since then we have continued to build on our position as the leaders in outdoor legwear. As our legwear is at the heart of the brand it’s important we sell all of the features, benefits and sustainability credentials the range offers. Please use all of the following POS along with our VM guidelines document to create a trouser wall destination within your store.
PELMET (1200mm x 300mm)
LIGHTBOX (MENS) (800mm x 2000mm)
LIGHTBOX (WOMENS) (800mm x 2000mm)
LUGGAGE TAG (FRONT) (90mm x 200mm)
LUGGAGE TAG (REVERSE)
Available for selected Mens styles:
• Kiwi Pro III Trousers
• Kiwi Classic Trousers
• Kiwi Convertible Trousers
• Stefan Trousers
• Steall Trousers
KIWI PRO III TROUSERS
CHQ2648 SMALL BLOCK INSERT
(FRONT & REVERSE) (250mm x 270mm)
CHQ2648 MEDIUM BLOCK INSERT (FRONT & REVERSE) (280mm x 350mm)
CHQ2648 LARGE BLOCK INSERT (FRONT & REVERSE) (280mm x 540mm)
(500mm x 800mm)
(VISUAL)
Available for selected womens styles:
• Kiwi Pro III Trousers
• Kiwi Pro Leggings
• Airedale Trousers
• Aysgarth Trousers
KIWI PRO LEGGINGS
(500mm x 800mm)
CHQ2648 SMALL BLOCK INSERT
(FRONT & REVERSE) (250mm x 270mm)
CHQ2648 MEDIUM BLOCK INSERT (FRONT & REVERSE) (280mm x 350mm)
CHQ2648 LARGE BLOCK INSERT (FRONT & REVERSE) (280mm x 540mm)
(VISUAL)
BRANDING BLOCK (VISUAL)
BRANDING BLOCK (VISUAL)
SMALL BRANDING BLOCK INSERT (REVERSE) (250mm x 150mm)
MEDIUM BRANDING BLOCK INSERT (REVERSE) (240mm x 247mm)
LARGE BRANDING BLOCK INSERT (REVERSE) (200mm x 430mm)
SMALL BRANDING BLOCK INSERT (FRONT) (250mm x 150mm)
MEDIUM BRANDING BLOCK INSERT (FRONT) (240mm x 247mm)
LARGE BRANDING BLOCK INSERT (FRONT) (200mm x 430mm)
QUARTER BAY (MENS) (500mm x 800mm)
QUARTER BAY (WOMENS) (500mm x 800mm)
THIRD WINDOW PANEL 1 (300mm x 1200mm)
THIRD WINDOW PANEL 2 (300mm x 1200mm)
THIRD WINDOW PANEL 3 (300mm x 1200mm)
TOTEM MENS (FRONT) (500mm x 1900mm)
TOTEM MENS (REVERSE) (500mm x 1900mm)
TOTEM WOMENS (FRONT) (500mm x 1900mm)
TOTEM WOMENS (REVERSE) (500mm x 1900mm)
SMALL UNITARY SKINS (130mm x 550mm)
LARGE UNITARY SKINS (130mm x 1650mm)
UNITARY INSERT MENS (FRONT & REVERSE) (FITS CRAGHOPPERS GONDOLA AND 4-WAY STAND) (593mm x 107mm)
UNITARY INSERT WOMENS (FRONT & REVERSE) (FITS CRAGHOPPERS GONDOLA AND 4-WAY STAND) (593mm x 107mm)
RETAIL 2.0 UNITARY INSERT 1 (MENS) (595mm x 200mm)
RETAIL 2.0 UNITARY INSERT 1 (WOMENS) (595mm x 200mm)
RETAIL 2.0 UNITARY INSERT 2 (MENS) (1195mm x 200mm)
RETAIL 2.0 UNITARY INSERT 2 (WOMENS) (1195mm x 200mm) A COLLECTION DESIGNED IN COLLABORATION
LUGGAGE TAG WOMENS (FRONT) (90mm x 200mm)
LUGGAGE TAG WOMENS (REVERSE) (90mm x 200mm)
LUGGAGE TAG MENS (FRONT) (90mm x 200mm)
LUGGAGE TAG MENS (REVERSE) (90mm x 200mm)
LUGGAGE TAG (FRONT) (90mm x 200mm)
SMALL UNITARY SKINS (130mm x 550mm)
LARGE UNITARY SKINS (130mm x 1650mm)
LUGGAGE TAG 1 (REVERSE) (90mm x 200mm)
LUGGAGE TAG 2 (REVERSE) (90mm x 200mm)
LUGGAGE TAG 3 (REVERSE) (90mm x 200mm)
RECOMMENDED EXPEDITION KIT LIST
QUARTER BAY (500mm
RECOMMENDED EXPEDITION KIT LIST
x 800mm)
A4 STRUT
(RECOMMENDED EXPEDITION KIT LIST) (210mm x 297mm)
THIRD WINDOW PANEL 1 (300mm x 1200mm)
THIRD WINDOW PANEL 2 (300mm x 1200mm)
THIRD WINDOW PANEL 3 (300mm x 1200mm)
UNITARY INSERT (FRONT) (FITS CRAGHOPPERS GONDOLA AND 4-WAY STAND)
(593mm x 107mm)
RETAIL 2.0 UNITARY INSERT 2
(1195mm x 200mm)
RETAIL 2.0 UNITARY INSERT 1 (595mm x 200mm)
RETAIL 2.0 GONDOLA 2 (1200mm x 200mm)
RETAIL 2.0 GONDOLA 3 (600mm x 200mm)
RETAIL 2.0 GONDOLA 1 (566mm x 200mm)
UNITARY INSERT (FRONT & REVERSE) (FITS CRAGHOPPERS GONDOLA AND 4-WAY STAND) (593mm x 107mm)
QUARTER BAY
(FRONT & REVERSE) (500mm x 800mm)
LUGGAGE TAG (FRONT & REVERSE) (90mm x 200mm)
SMALL UNITARY SKINS (130mm x 550mm)
LARGE UNITARY SKINS (130mm x 1650mm)
STAND 1 (SHELF INSERT 1) (620mm x 97mm)
STAND 1 (SHELF INSERT 2) (620mm x 97mm)
STAND 1 (SHELF INSERT 3) (620mm x 97mm)
STAND 1 (SIDE PANEL 1) (540mm x 1510mm)
STAND 1 (SIDE PANEL 2) (540mm x 1510mm)
STAND 2 (SIDE PANEL 1) (640mm x 1440mm)
STAND 2 (SIDE PANEL 2) (640mm x 1440mm)
STAND 2 (MID TOP PANEL) (610mm x 947mm)
STAND 2 (SHELF INSERT 3) (660mm x 45mm)
STAND 2 (SHELF INSERT 2) (660mm x 45mm)
STAND 2 (SHELF INSERT 1) (660mm x 45mm)
STAND
STAND 3 (SIDE PANEL 1)
(624mm x 1194mm)
STAND 3 (SIDE PANEL 2)
(624mm x 1194mm)
STAND 3 (SHELF INSERT 1) (593mm x 81mm)
3 (SHELF INSERT 2) (593mm x 81mm)
STAND 3 (SHELF INSERT 3) (593mm x 81mm)
STAND 3 (SHELF INSERT 4) (593mm x 81mm)
2.0 | Unitary
Hangers
Suitable for all accounts.
TOP HANGER CHQ409 (Box of 50)
TROUSER HANGER CHQ950 (Box of 50)
Ply Shoe Risers
Available on request.
Wooden Branded Blocks
CHQ2628
(Approximately £25.00 each)
N.B. Images can be selected from the hub for specific clients - ordered through the Marketing Department.
A5 Pricing Stand
CHQ2606
Available on request.
Contact marketing@craghoppers.com for the inserts template, printed in store.
Luggage Stand (In 4 parts)
CHQ2550, CHQ2551, CHQ2552, CHQ2553
Width 1600mm
Depth 700mm
Height 1800mm 1200mm (rail to floor)
Please note this unit must be ordered in 4 parts. You must order all 4 parts CHQ2550 back panel, CHQ2551 column, CHQ2552 arch and shelves, CHQ2553 base with the assembly instructions attached.
HEAVY - This unit must be lifted by at least 2 people. If it is being moved over a large distance or upstairs/downstairs, please open the box and carry the component parts. Handle with care.
Accessory Display Unit
CHQ2196 / CHQ2197
(Approximately £268.00 each)
Width 615mm
Depth 500mm
Height 1732mm
When ordering unitary cost must be approved.
Supplied with 25 off hooks at 200mm per unit.
NosiLife Sock
CHQ2622
Consists
NosiLife Sock
CHQ2623
(Approximately £83.25 each)
Width 370mm
Depth 370mm
Height 440.8mm
Holds:
Consists of 6 arms. Holding approximately 36 units per stand (assuming single sock packs).
3.0 | Additional Resources
Further resources that are available to help bring the Craghoppers Brand Story to life through the Retail experience.
Bespoke Requests
At Craghoppers we have an in-house design team and are more than happy to create bespoke assets for retail and concession accounts.
E-Learning Myagi
Myagi has been adopted throughout the outdoor industry and is used by most of the larger brands and retailers. Craghoppers training videos are an excellent way for staff to learn our products, however nothing beats a good old face to face visit.
To book training please contact: Richard Marples, RMarples@craghoppers.com
07738329600
Craghoppers