Birmingham, 1989, Ben Coseley studies his latest issue of RAD magazine
Photo courtesy Ben Coseley
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Birmingham, 1989, Ben Coseley studies his latest issue of RAD magazine
Photo courtesy Ben Coseley
Iâve always had pangs of envy at the people in punk documentaries who were lucky with timingâthe ones who were the ârightâ age when punk broke. The energy mustâve been amazingâââthat feeling of being a part of something exciting and new, actively participating in a golden era.
But I recently realised something that I hadnât considered at the timeâI had experienced some perfect timing too. I was an enthusiastic participant in a different golden era; I was part of the Read And Destroy generation. I was just perfectly ready for it and effortlessly part of it. In fact, I felt as though I had been waiting for it. And though skateboarding was a tiny subculture (and the British proponents of it therefore formed an exponentially tinier subculture) RAD magazine has always had huge significance for those of us who were of the right age and mindset. Ripples still felt, and all that.
The magazine entered my life subtly. Growing up in the New Forest, it made sense to ride BMX when that first entered my psyche in the early 1980s; there were lots of bumps and jumps around. It was fun. Oh, and there, on the shelves of the newsagentâa magazineâBMX Action Bike? Cool. Perhaps a bit dry, a bit âsportyâ, what with all those races and things, but then along came the freestylers. They started out innocuously enough. Routines and such. But soon, something interesting started to happen. A new breed of freestyler. They didnât wear the regulation jerseys and helmets, and they did tricks in unregulated places, places where surely it must be illegal? A subversive feel was building⊠And then, slowly at first, the skateboarders appeared in the pages. Not the long-haired, bare-footed kind. No short-shorts or hang-tens here. Neon shirts, ripped jeans, chequered canvas shoes, wild hair, these big wide boards with skulls on! And they werenât gliding round the slopes at skateparks, they were in the streetsâââwild in the streets. They were jumping off benches!
Something happened to the magazine then. It entered its golden era. It became edgy, it became exciting. It became RAD. I devoured that mag every month. Growing up in the middle of nowhere, it wasâclichĂ© imminentââmy Bible. I still remember captions from 35 years ago. Thatâs ridiculous. The energy was bursting out of that thing every issue. Boneless ones off planters, BMX wallrides, punkish collages. The jarring juxtaposition of neon berets and shorts with drab British car parks. This was a unique moment.
In the mid-1980s, street skating was just blossoming. The first street pro-model skateboards were coming out; it was Gonz and Natas over Hosoi and McGill. And frankly, there was no contest. It seems so obvious in retrospect. Of course street skating would take overâitâs accessible. No vert ramp required. All it did require was imagination. Skateboard culture was exploding and evolving and RAD was right there, all the way, documenting the UK scene and fuelling the fire. The American skaters undeniably led the way at this point, and so the US magazines were hugely important. They portrayed an idyllic far-off land. One with sun! One where skaters seemed to be an acceptedâor at least acknowledgedâpart of life. Things were different on our drizzly isles
though. Skating seemed somehow more surreal in these environs. And we may not have had the smooth sidewalks of SoCal, but as a nation, weâve always been good at âmaking-doâ, at adapting. So while the US magazines did dictate, they didnât quite translate. Not only did RAD speak to this curious breed, the British skater, it was also, significantly, much easier to find, and much cheaper than the American magazines.
At the time, skate magazinesâand later, but much less frequently, skate videosâwere hugely important for communication. Skateboarding has always progressed very fastââmuch faster than most things by comparison. Monthly magazines could barely keep up. And I donât suppose I need to outline the progression of skateboarding since that eraââpresumably you already know all about it if you are holding this book in the first place. And if you donât, I suppose you could just flip through the pages and get a good general idea. Because RAD was always on top of things. From a how-to on cutting down your skate shoes, to the rave-era âGet a Clueâ sticker, to those dreadful-quality video-grab sequences of dreadful triple-pressure-flips or whatever; RAD always knew what was up. And then, quite suddenly it changed. The original editorial staff left, making way for the all-too-brief Phat magazine which, if pressed, I would describe as a British Big Brother, only less deliberately controversial. And then, that⊠was that.
Skateboarding is on television now. Most human beings in the Western world under 60 years old have heard of Tony Hawk. Today youâll walk past a dozen people wearing âskate shoesâ but never give them a second glance because you already know they arenât skaters. Paradoxically, you may well actually skate in shoes made by a major sports brand. Things have changed, of course. Itâs the 2020s for goodnessâ sake; we all live in âthe futureâ now. The golden era I speak of is long, long gone. Butâand another clichĂ© races towards usâits influence is still being felt.
Such is the generational nature of things (and especially of skateboarding), that those kids who were pictured in the pages of RAD doing boneless ones off Tesco shopping trolleys and chink-chinks on suburban mini-ramps, some of them anyway, now own the skate shops, run the board companies, or have been absorbed into the Californian skateboarding industry. Or not. Some have gone on to do other things entirelyâsome of them exceptional. Because to be a skater then, especially in a small place like England, meant that you probably were exceptional in some way. A black sheep maybe; a weirdo probably; a free-thinker definitely. Iâve always maintained that skateboarding doesnât âmatterâ in the grand scheme of things, but how much richer it has made some of our lives. RAD magazine was, for a few golden years, a lifeline for the outsider skaters of the UK. Thank you Tim Leighton-Boyce and everyone else. We really appreciate it.
RICHARD HART Photographer and Editor, Push Periodical
Opposite: John Sablosky in the legendary 14-foot-deep Harrow skatepark performance bowl, 1979 Above: Jules Gayton, Harrow skatepark, 1979
âDuring the â80s, skateboarding outgrew the sanitised confines of commercial skateparks and was looking to lay claim to any shreddable surface that presented itself. The magazinesâ infectious enthusiasm for skate culture and âwhat ifâŠ?â approach to graphic design captured skatersâ imaginations and hot-wired a street-skating revolution across the UK. Staffed by the very same skaters, riders and âvandalsâ the magazine celebrated, RAD adopted a partisan DIY skate zine aesthetic in a bid to replicate the exhilaration of a grinding truck or bike frame along a concrete edge.â
Joel LardnerIn 1987, the building blocks finally fell into place. The long-awaited opportunity to publish a full-colour magazine with British skateboarding at its heart, had arrived. As TLB remembers: âIn the âdark agesâ of skateboarding, nobody would have believed that you could release a magazine about skateboarding. That really wasnât on anyoneâs radar. But as soon as it was offered I grabbed at the chance.â Fortuitously, TLB had been given an opening to allow him to continue the job of documenting and promoting the British skate scene, now via a prominent, full-colour platform.
âThere was a strong desire to try and do a proper skate magâit was totally a goal, right the way through. This was a mission to get a skateboard magazine. We subverted that magazine [BMX Action Bike]. And I do feel awkwardâbecause I knew what it felt like as a skater in the skateboard community when a magazine disappeared. But then I did that to another community, I stole their magazine I suppose. It feels bad; thatâs the way itâs described at least.â TLB
This move had not been a calculated, pre-meditated overthrow of any existing orderâtrying to force the hand of an unwilling audience. The evolution of the magazine came about in many ways by accident, but the change also captured the zeitgeist:
âEveryone saw the BMX industry beginning to contract and BMX Action Bike were sensing this because advertising revenue was drying up. One of their biggest advertisers, Shiner Distribution in Bristol, knew that a resurgence in skateboardingâs popularity was happening in America. They wanted to fund a skateboarding supplement for the BMX mag (to advertise the skate products that they were selling). The SK8 Action magwithin-a-mag was the result and it went down relatively well, encouraging further skate coverage in BMX Action Bike during that period.â TLB
It was not just industry insiders who could see change on the horizon. The established die-hard skate community was dumbfounded when, seemingly out of the blue, Hollywood delivered two moviesâBack To The Future in 1985 and Thrashinâ in 1986âwith skateboarders as the main protagonists. Who could predict that the jokey teen adventure movie Back To The Future would be the spark to ignite the passions of a whole new generation of skate enthusiasts, discovering fun on four wheels instead of two. By 1987, commercial and media interests had skateboarding firmly fixed in their sights and joined Hollywood in introducing skateboarding to a whole new audience.
Two key events in â87 clearly illustrated that major changes in the fortunes of British skateboard culture were underway. Londonâs annual commercial BMX extravaganza, Holeshot, chose for the first
Opposite: Ged Wells, Southsea skatepark, 1987
âI remember sitting with Lee Ralph in Bodâs mumâs house looking at a Santa Cruz video of Tom Knox skating some curbs. Lee said âImagine these guys talking in years to come about that concrete block they used to skateâ and we were laughing but now thatâs totally true. Street at that time wasnât considered the thing you should be doing if you were pro, it was something you did for a laugh.â Mike John
Opposite: Hugh âBodâ Boyle, Chingford, London, 1989 Right: Steve Douglas
Clockwise from top left: Covers designed by Andy Horsley, 1994â95: Mark Channer, Kennington, 1994; Carl Shipman, Worksop, 1994; Danny Wainwright,
Skateboarding culture had a vibrant, messy energy as it emerged from the underground of the early 1980s and the photographers of Read And Destroy magazine were there to document it.
âSkateboard culture was exploding and evolving and RAD was right there, all the way, documenting the UK scene and fuelling the fire.â Richard Hart, editor of Push Periodical
For British skateboarders in the late-â80s, Britainâs seminal skateboard magazine RAD (aka Read And Destroy) was more than just a magazine. A whole generation of this once underground subculture relied on RAD to be their beacon, bringing them together in spirit and in person.
âRAD ⊠was everything. It captured the whole culture. Not just the skateboardingâwhat people were wearing, music, fashions. You go into the newsagentâs and itâs thereâand youâre in it! Youâre like, ⊠this is crazy!â Danny
WainwrightThe legacy of the magazine is an action-packed photo archive documenting a unique time, place and attitude, capturing the death and rebirth of skateboarding as it evolved into a mainstay of extreme sports and street culture the world over.
This book is the inspired and dedicated documentation of a vital subculture driven purely by passion, offering an inside view of skateboarding and youth culture in the 1970s, â80s and â90s.