Interview with Christoph Diederichs (Atelier Markgraph); Sören Fricke (SOLIDSENSE)
PUBLIC
Zeyrek Çinili Hamam
ATELIER BRÜCKNER for Marmara Group
“Boxenstopp“ @Mythosraum 7 of the Mercedes-Benz Museum – An Interactive Formula 1 Experience 26 Atelier Markgraph for Mercedes-Benz Heritage
– Home of the Marathon
wellenmaschine for SSC Event
Garden
flora&faunavisions
@Demokratiefest 2024
facts and fiction for Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection (BMUV)
for Ars Electronica Festival 2024
1000 HANDS PROJECT – Kinetic Wall
SOLIDSENSE for Deutsches Museum Nürnberg –Das Zukunftsmuseum
Libris
Studioproduktion Event Media HdM Adenauer SRP+ –Command Post of Civil Society
Zentrum für Politische Schönheit, Berlin
CONSUMERS
Science and Experience Center –
Primeo Energie Kosmos 78
Bellprat Partner for Primeo Energie
Fashion Show Berlin Potsdam Spring / Summer 2025 84 Marc Cain for Marc Cain
Red Bull’s MR Game – Arena Defender 88 bright! for EHC Red Bull München Samsung Smart Home Roadshow
ereignishaus Live-Marketing, genokom Werbeagentur for Bastei Lübbe
kinder Bueno Days 100 RÜCKENWIND MARKENERLEBNIS for Ferrero Deutschland
EXPERTS
INHALT CONTENTS
Digital X – Innovation, Inspiration, Impact
VOK DAMS worldwide for Deutsche Telekom
125 Years DFB Ceremony
Industrial Theater for Deutscher Fußballbund – DFB
minilu’s Wonderland
Jazzunique for minilu
LogiMAT 2024
SOLIDSENSE for Jungheinrich
Orchestrating a New Era
PHOCUS BRAND CONTACT for T-Systems International
ERLEBNISDESIGN ALS PROTEST EXPERIENCE DESIGN AS A PROTEST 150 Interview with Arne Heyen (Zentrum für Politische Schönheit)
PARTNERS
Gemeinsamer Jahresauftakt 2025 106 METZLER VATER for Württembergische Versicherung
Lyreco Unboxed – Sustainability Conference as a Dialogue Platform 110 standing ovation for Lyreco Switzerland
EMPLOYEES
Yuuki – An AI Experience 116 onto[story] for Takeda Pharma Vertrieb
60 Years FEINMETALL – People. Power. Passion. 120 what when why for FEINMETALL
In den digitalen Raum mit ayscan: Unter www.ayscan.de herunterladen, den Anweisungen folgen und die mit Symbol versehenen Seiten um Bild, Film und Ton erweitern. Viel Spaß! Enter digital space with ayscan: Download at www.ayscan.de, follow the instructions and scan pages marked with the symbol to enjoy additional photos, films and sounds. Have fun!
UTOPIAN GARDEN
FLORA&FAUNAVISIONS GMBH, BERLIN
Location
Various (Touring)
IP Owner / Concept / Design / Production flora&faunavisions GmbH, Berlin
SCIENCE AND EXPERIENCE CENTER –PRIMEO ENERGIE KOSMOS BELLPRAT PARTNER AG, ZURICH
Location
Science and Experience Center –
Primeo Energie Kosmos, Münchenstein
Client
Primeo Energie AG, Münchenstein
Month / Year
January 2023 (Opening)
Duration
Permanent
Awards
Red Dot Award 2023 (Exhibition Design), Gold (Excellence in Brand Strategy and Creation – Brand Communication – User Experience) at German Brand Award 2023; Silver (Space – Exhibition) at CommAwards 2024
Bastei Lübbe AG, Cologne; ereignishaus Agentur für Live-Marketing, Cologne
Architecture / Design / Graphics ereignishaus Agentur für Live-Marketing, Cologne
Graphics
Bastei Lübbe AG, Cologne
Lighting müllermusic Veranstaltungstechnik
GmbH & Co. KG (Lighting & Technology)
Films
TRUE GmbH, Meerbusch
Music
DJ Polly
Artists / Show acts
Around 30 LYX book authors and audio book speakers
Decoration
Ele Anschütz Bühne und Dekoration UG, Cologne (Ground floor stage & decoration); J&B Messe-Design GmbH, MechernichKommern
Catering
Koelncongress Gastronomie GmbH, Cologne
Photos
Juliane Herrmann – Photographie, Cologne
EMPLOYEES
YUUKI – AN AI EXPERIENCE
ONTO[STORY] GMBH – OFFICE FOR TRANSFORMATION & STORYTELLING, COLOGNE
Location
Hotel Berlin, Berlin
Client
Takeda Pharma Vertrieb GmbH & Co. KG, Berlin
Month / Year
April 2024
Duration 2 days
Awards
Gold (Video Storytelling) at Galaxy Awards 2024; Gold (Use of Artificial Intelligence) at Bea World Awards 2024; Gold (Internal Communication) at PR Report Awards 2024; Gold Medal (Events) at Montreux Awards 2025; Silver (Best Creation, Innovation and Discovery) & Bronze (Best Community Engagement) at ICE Awards Europe 2024; Bronze (Best Internal Communications During a Brand Development Project) at Transform Awards Europe 2025
Direction / Coordination
onto[story] Petra Lammers, Cologne
Lighting
Jan-Christoph Hermann, Gründau
Media
BILDQUADRAT GmbH, Dusseldorf
Music
Matt Flores, Dusseldorf
Others
EXCIT3D GmbH, Solingen
Photos
onto[story] GmbH – Office for Transformation & Storytelling, Cologne
INNOVATION,
INSPIRATION, IMPACT VOK DAMS WORLDWIDE, WUPPERTAL
Location
From Rudolfplatz to Mediapark, Cologne
Client
Deutsche Telekom, Bonn
Month / Year
September 2024
Duration
Several days
Overall direction & dramaturgy
VOK DAMS worldwide, Wuppertal
Direction / Artist management
M. Regie GmbH & Co KG, Eschweiler; Papilio Entertainment, Wiesbaden; Eckelmann + Rettig GmbH, Berlin
Architecture / Design
PRODUCTION OFFICE POE GmbH, Berlin; FRAMEWORK GmbH, Cologne (Planning offices)
VOK DAMS worldwide, Wuppertal; Deutsche Telekom, Bonn
EXPERTS
ORCHESTRATING A NEW ERA
PHOCUS BRAND CONTACT GMBH & CO. KG, NUREMBERG
Location
25hours Hotel The Circle, Cologne
Client
T-Systems International GmbH, Frankfurt am Main
Month / Year
September 2024
Duration 2 days
Dramaturgy
PHOCUS BRAND CONTACT
Anja Osswald / Volker Hagen, Nuremberg
Direction / Coordination
PHOCUS BRAND CONTACT
Anja Häberle, Nuremberg
Architecture / Design
PHOCUS BRAND CONTACT
Eva Köhler, Nuremberg
Graphics
PHOCUS BRAND CONTACT
Mareike Voss / Felix Schmidt, Nuremberg
Lighting
Michael Wirtz GmbH, Cologne; Aventem GmbH Marko Paulussen, Hilden
Media
Michael Wirtz GmbH, Cologne; PHOCUS BRAND CONTACT
Maximilian Oschmann, Nuremberg
Films
Raphael Duschek, Cologne; DECAID Studio Timo Springer / Felix Leber, Berlin
Artists / Show acts
EVENTCOMEDY Die Pagen, Cologne; Christian Schulte-Loh, Cologne
Decoration
BALLONI GmbH Rebecca Nolden, Cologne
Catering
Restaurant NENI Köln, Cologne
Others
DECAID Studio Timo Springer / Felix Leber, Berlin (AI applications)
Photos
Gesa Niessen, music4friends, Cologne
Die Zeiten sind schwierig – wirtschaftlich, gesellschaftlich und geopolitisch. Die Zukunft ist ungewiss, Budgets schrumpfen, Investitionen stocken. Das bekommt auch die Live-Kommunikation zu spüren.
Doch gerade jetzt sind gemeinsame Erlebnisse von unschätzbarem Wert: Sie schaffen Gemeinschaft, stärken Vertrauen und geben Zuversicht. Sie eröffnen Räume für neue Perspektiven, Momente der Inspiration und den kurzen Ausbruch aus dem Alltag. Neue Technologien spielen dabei eine Schlüsselrolle – sie erweitern die kreativen, interaktiven und individuellen Möglichkeiten und lassen außergewöhnliche Erlebnisse entstehen.
Mit ästhetischen Raumerlebnissen, gemeinschaftsfördernden Events und immersiven, interaktiven Welten bringt diese Ausgabe genau das auf den Punkt: den unverzichtbaren Wert von Live-Kommunikation.
EVENTDESIGNER EVENT DESIGNERS
ATELIER BRÜCKNER; Atelier Markgraph; Bellprat Partner; bit.studio; bright!; die wellenmaschine; ereignishaus Live-Marketing, genokom Werbeagentur; facts and fiction; flora&faunavisions; Industrial Theater; Jazzunique; Kollektiv UrbanProjection; Marc Cain; METZLER VATER; onto[story]; PHOCUS BRAND CONTACT; RÜCKENWIND MARKENERLEBNIS; SOLIDSENSE; standing ovation; Studioproduktion Event Media HdM; VOK DAMS worldwide; what when why; Zentrum für politische Schönheit.
We are facing difficult times – in terms of economics, society and geopolitics. The future is uncertain, budgets are dwindling, investments are stagnating. This is also having an impact on live communication.
Especially right now, shared experiences have immeasurable value: They forge a sense of community, strengthen trust and foster optimism. They widen the scope for new perspectives, moments of inspiration and entertaining escapes from everyday life. New technologies play a key role in this – they extend the range of creative, interactive and individual possibilities and result in exceptional experiences.
With aesthetic spatial experiences, events that promote togetherness and immersive, interactive worlds, this edition goes to the heart of precisely this: the essential value of live communication.
KUNDEN CLIENTS
Ars Electronica Festival 2024; Bastei Lübbe; Deutsche Telekom; Deutsches Museum Nürnberg – Das Zukunftsmuseum; Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection (BMUV); FEINMETALL; Ferrero Deutschland; Hochschule der Medien; Jungheinrich; Kongresshalle am Zoo; Lyreco Switzerland; Marc Cain; Marmara Group; Mercedes-Benz Heritage; minilu; onto[story]; Primeo Energie; Samsung Electronics; SSC Event; Takeda Pharma Vertrieb; T-Systems International.
