3 minute read
China Entrepreneurs
from 101 China Grinding
new factory in Nanyang was officially put into use, and the enterprise once again embarked on a new journey.
Looking back on the course of the enterprise for more than 30 years, Feng Eryong did not talk about too many hardships. He said that the rapid growth of the enterprise also benefits from the rapid development of the industry in the past 30 years, and the industry has made the enterprise, so he also hopes to do a good job in Yongtai and give back to the industry.
development, I will also encounter the situation of being imitated and plagiarized, but I have never regretted the company's investment in research and development. Someone has to try. This is the responsibility of the big factory. I hope Yongtai can become the leader of the industry in the future." To lead, quality alone is not enough, but also requires brand support.
In Feng Eryong's view, a large part of the scattered and chaotic situation in the abrasive and abrasive tools industry is due to insufficient brand concentration and the industry has not yet formed brand value. The competition of products in the future is the competition of brands. Only when the brand is strong can the enterprise have more support. Therefore, Yongtai will firmly move forward on the road of brand building.
In the past two years, rising costs have severely compressed the profits of abrasive tool companies. For this reason, companies have tried every means to reduce costs, and some companies have even started to cut corners. Feng Eryong did not approve of this. He believes that excessive low prices and low quality are tantamount to drinking poison to quench thirst. If enterprises are not profitable, they cannot continue to develop and iterate products. Today's customers pay more and more attention to quality, and only good products can retain customers.
What are the standards for good products?
Feng Eryong believes that the definition of a good grinding wheel depends not on how many knives it can cut, nor on its price, but on the comprehensive advantages of this product.
He put forward the concept of “product design”. In his view, each manufacturer has different designs for product quality, and product design is the pursuit of product advantages. Since we want to give full play to our advantages, we must understand the service objects of the product. Only by cutting into the precision market can we be suitable for different needs and be called a good product.
In order to continuously develop "good products", Yongtai spent a lot of time and energy to establish laboratories, upgrade equipment, and optimize processes, which in Feng Eryong's view is the responsibility of large enterprises.
"Although I have invested a lot in research and
If it is said that paying attention to innovation and research and development and brand building are the key factors for Yongtai's growth, then the control of details will make Yongtai's development more standardized and scientific.
When building the new factory, Feng Eryong and the management team focused on discussing how to balance the problems among employees, products and environment in details. He hoped to do his best to make every aspect be taken care.
Nowadays, visitors are impressed by the unique visiting passage, clean production environment, noise control in production, induction door in workshop, unpacked grinding wheel wrapped in plastic wrap, etc. However, a good detailed management will definitely enhance the company's core competitiveness.
End
At the end of the interview, the author asked Yongtai's work plan for the second half of the year. Feng Eryong thought for a moment and then said the words "follow the trend.
The phrase "follow the trend" comes from "Lu Shi Chun Qiu": a gentleman moves from time to time and follows the trend. The ancestors have already explained the meaning of "taking advantage of the situation" very well. It means that you need to make a decision and then move, distinguish all situations, and look at the possibility of all conditions. If the conditions are ripe, you can strike preemptively. If the time has not yet come, you need to wait and see the changes. Do not act rashly, develop yourself well, wait for the time to be ripe, and have the "conditions" for everything to achieve great things ".
From the perspective of "homeopathy", Feng Eryong suggested that companies should first practice their internal skills, enhance market recognition, and at the same time explore opportunities in a sluggish market environment, and adjust their methods and strategies in a timely manner according to market development trends.
From the perspective of "for", he believes that the cause of grinding tools is his lifelong persistence and belief, so he hopes to specialize in his career and go further.
If we say that when we started a business, there was a part of risk-taking mentality, then today's "taking advantage of the trend" has a more calm charm. After more than 30 years of accumulation, Feng Eryong has already taken root in the industry. At this time, he is more concerned about focusing and seeking quality slowly.
