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THE WEDDING
from 101 China Grinding
On the day of Qixi Festival, Xicha joined forces with the local civil affairs bureaus in Hangzhou, Qingdao, Guangzhou and Wuhan to get a marriage certificate. Xicha announced on its official Weibo that since the launch of the "Happiness Plus Happiness" drink donation activity, it has sent Xicha to nearly 10,000 couples and officially launched a wedding banquet service.
Editor’s comments
With the development of the times, wedding consumption has become diversified and personalized. This move by Xi tea may mean entering the wedding business and "rolling" new tea drinks into the marriage field. After experiencing the price reduction tide, Xi cha, in the current increasingly fierce competition for new tea drinks, has opened up another way to open up the wedding business and enter the marriage field, which may also be an opportunity to open up new consumption scenes.
Zhong Xuegao launches coffee flash, ice cream track from inner roll to cross-border "doubles"
From August 12 to August 25, Zhong Xuegao began to launch coffee flash. However, Zhong Xuegao did not open his own coffee shop. Instead, he joined hands with other coffee brands to create a new species of "ice cream + coffee" with nearly 600 cafes across the country. The single product is sold at the price of 45 CNY.
Editor’s comments
Not enough in the ice cream industry, Zhong Xuegao began to cross the border again. In fact, in recent years, the ice cream track and the coffee track are somewhat similar, and the "inner roll" is intensifying. Zhong Xuegao's launch of the coffee pop-up shop this time can not only attract some original loyal consumers to experience new products, but also to a large extent, it attracts some consumers who were originally only interested in coffee products. From "inner volume" to cross-border "doubles", efforts are not only made by Zhong Xuegao, but also Maotai, Northeast Daban, Nestle and so on. So, abrasive companies, have you considered crossing the border?
