WELCOME TO THE BABY SHOW 2026
“Welcome to the Baby Show 2026 This is a fantastic opportunity to showcase a wide range of innovative baby and parenting products, from essentials and accessories to the latest products for parents and little ones, at New Zealand’s leading baby and parenting event. Please take a moment to read through this exhibitor manual to help you prepare for the show. We’re excited to have you join us!”
- Helen Kay, General Manager
Key Contacts
Operations Manager
Tayla Bailey 022 426 2002 tayla@xpo.co.nz
Operations Executive
Lily Groenhart 021 269 4304 Lily@xpo.co.nz
Head of Marketing - Consumer
Samantha Linn 021 158 8995 sam@xpo.co.nz
Event Manager
Selena Edwards 021 084 78810 selena@babyshow.co.nz
Marketing
Kayla Brunton 099 768 394 kayla@xpo.co.nz
The Baby Show is one of 18 events run by XPO Exhibitions LTD. We provide effective, dynamic event platforms that allows your brand to connect and grow.
1. SHOW INFORMATION
PACK IN/OUT & SHOW HOURS
EXHIBITOR FUNCTION
DELIVERY / FREIGHT PICK UP
DELIVERIES AND FREIGHT PICKUP
2. VENUE
MAP
PARKING
TRAFFIC MANAGEMENT
SECURITY
CATERING, EXHIBITOR LOUNGE
3. KEY SUPPLIERS AND ORDER FORMS
4. YOUR EXHIBITION STAND
STAND TYPE AND SERVICES
FLOORPLAN
INTERNAL MEASUREMENT
PANEL
FLOORING
POWER AND LIGHTING
AISLES
5. STAND DESIGN
DESIGN AND BUILD
HEIGHT & STAND STRUCTURE
REGULATIONS
MATERIALS, FABRIC & CEILING
CANOPIES AND DRAPES
HANGING BANNERS
SIGNAGE
PLANT HIRE
6. SHOW READY
EXHIBITOR BADGES
DISCOUNTED VISITOR TICKETS
STORAGE
FORKLIFTS AND TROLLEYS
INTERNET
CLEANING & WASTE MANAGEMENT
7. MARKETING
EXHIBITOR LISTING SHOWGUIDE
MARKETING PACKAGES
ADVERTISEMENTS / WEBSITE
LISTING
SCAM WARNING
8. LUP - LEAD CAPTURE
9. HEALTH AND SAFETY
FIRE & EVACUATION PROCESS
FIRE REGULATIONS
GAS USE
BOATS & VEHICLES
H&S INDUCTION
FIRST AID
TEST & TAG
PUBLIC LIABILITY INSURANCE
SCAFFOLDING & PLATFORMS
DRONES
10. ACCOMMODATION
SHOW INFORMATION 1. SHOW INFORMATION
1.2 SHOW HOURS
Saturday 22 August 9am-4pm nd
Networking Function 4.15pm-6pm
Sunday 23 August 10am - 4pm rd
On Saturday evening from 4:15 – 6pm, we will be holding an informal function for all exhibitors and the Baby Show team. Head down to the Showgrounds cafe for a welldeserved drink on us!
1.3 PACK OUT
Sunday 23rd August 4.15pm - 7pm
Monday 24 August 8am-12pm th
SHOW INFORMATION 1. SHOW INFORMATION
1.5 Show Days
Access with valid exhibitor badges is permitted from 7.30am each day. Please note that exhibitor badges are for your staff working on your stand If you wish to invite friends, family, or clients, please provide them with your allocation of complimentary tickets.
Exhibitors will be required to vacate halls 15 minutes after the close of each show day
2. VENUE
Auckland Showgrounds
217 Green Lane West, Epsom, Auckland 1051
2. VENUE
2. VENUE
2.1 Parking - Cars
There is ample paid parking available at Auckland Showgrounds for both exhibitors and visitors.
Please leave the parking at the front of "Carpark 1" available for mobility access visitors.
Parking at Auckland Showgrounds is free for exhibitors during pack in and breakdown (including 4pm onwards on the final show day). For show days, please see below:
Auckland Showgrounds Parking Price
First 3 hours - $10
After the first 3 hours $2 an hour up to a maximum of $18
Fernz Catering Exhibitor Account Set Up Form
3. KEY SUPPLIERS
Audio Visual
Livewire AV
Simon Meades - 022 639 0985 - info@livewireav.co.nz / livewireav.co.nz
AV ORDER FORM
Carpet, Furniture and Wall Panels
Exhibition Hire Services/EHS
Julia Sandiforth - julia@exhibitionhire.co.nz / exhibitionhire.co.nz
CARPET ORDER FORM
FURNITURE ORDER FORM
PANEL ORDER FORM
Catering
Fernz Catering
Andrew Blake – andrew@fernzcatering.co.nz / fernzcatering.co.nz
CATERING FORM
Design
and Build
Stands
(All plans must be submitted to the Head of Operations before production)
Exhibition Hire Services
Brittany Taylor - brittany@exhibitionhire.co.nz / exhibitionhire.co.nz
Benefitz
Blake Douglas - 021 876 987 - blake@benefitz co nz / benefitz co nz
Stand Out
Joe - joe@standoutdesign.co.nz / standoutdesign.co.nz
EFTPOS
SmartPay
Ashley Kohlhase - 09 442 7768 - ashley kohlase@smartpay co nz / smartpay co nz
CATERING FORM
3. KEY SUPPLIERS
Freight
Mondiale Freight
Amber Reeson - amber.reeson@mondialefreight.com / mondialevgl.com
NZ Specialized Logistics
Selvan - selvan@nzsl.co.nz / nzsl.co.nz
Internet
Skopik
Jan Hansen - 027 223 7645 - jan.hansen@skopik.co.nz / skopik.nz
INTERNET ORDER FORM
Lead Scanner
LUP
help@lup.events / lup.events
Plant Hire
Hire Plants
Available closer to the show.
09 828 6876 - info@hireplants.com / hireplants.com
Power and Lighting / Hanging Banners
Show Light & Power (SLP)
Shaun Dalgetty - 09 822 5100 - s.dalgetty@showlight.co.nz / showlight.co.nz
SLP ORDER FORM
Signage and Graphics
Display Works
03 338 4197 - enquiries@displayworks.co.nz / displayworks.co.nz
Benefitz
Blake Douglas - 021 876 987 - blake@benefitz.co.nz / benefitz.co.nz
Water Coolers
Sparkling Spring
Stan Likovs - 021 271 3712 - stan@sparklingspring.co.nz / sparklingspring.co.nz
4. YOUR EXHIBITION STAND
What will be on your stand
Unserviced space - for large Design and Build stands over 43.2sqm - This Includes:
Carpeted floor tiles only and no walls or power
4.2 Floor Plan
The floor plan may change between the time of your booking and the staging of the event.
The latest floor plan can be obtained by contacting the Operations Team.
Please make sure you give the most updated plans to your contractors.
4. YOUR EXHIBITION STAND
4.4 Panel
Panels are covered with velcro-receptive material and are 2.3m high.
Velcro is the best way to attach items – you will only need the hook (rough) side. Velcro hook and loop will be available for purchase from the Show Information desk.
Thumbtacks are also acceptable but must be removed at the end of the event. Nails, screws, painting or permanent marking of the panels is not permitted.
Any damage may be charged to the exhibitor. Panels may only be moved by EHS. Avoid exerting excessive pressure on the panels to prevent them from leaning and posing a safety risk. If you need additional panels for storage or other purposes, please arrange this directly with EHS (this will come at a cost)
PANEL ORDER FORM
4. YOUR EXHIBITION STAND
4.5 Carpet
1m x 1m Grey carpet tiles will be provided by the venue unless requested otherwise. Please note that any damage to the carpet tiles will incur a replacement cost of $99 + GST per square meter.
If you would like to remove the carpet from your stand, please contact the Operations Manager to discuss - Please note this will incur a labour fee of $2.50+GST per sqm of your stand space.
If you are laying a special floor, we recommend that it be laid on top of the carpet tiles. When fixing carpet or floor coverings to the carpet, please use clear double-sided tape as it is very easy to remove EHS can also provide alternative floor coverings such as roll carpet in a variety of colours. For more information, please use the contact details in the Key Supplier Details page.
CARPET ORDER FORM
4.6 Power and Lighting
Your stand may include an allocation of power and lighting based on your stand size. Please check your contract to confirm the number of lights and power included. Additional power and/or lighting is available to order through Show Light & Power.
Power and
4.7 Aisles
It is imperative that exhibitors (includes staff, signage, furniture, etc) keep within their contracted area and do not encroach on the aisle space. Exits and emergency equipment (including power boxes on the walls above stands) must not be obstructed. During pack in and pack out please ensure aisles are left clear of all debris to allow forklifts, emergency vehicles and other contractor vehicles a clear passage.
5. STAND DESIGN
To maximise the potential of your experience at the show, we recommend making your stand visually appealing and inviting for visitors.
5.1 Design & Build
A design and build stand is one that is designed and built by another company, that needs to be specially constructed and installed for the exhibition. If you plan to have a design and build stand please contact the Head of Operations with your plans for approval before production.
5.2 Signage
Effective signage is crucial for ensuring your brand stands out in a crowded exhibition hall. It not only helps to capture the attention of our visitors, but guides them towards your stand
Display Works - Preferred supplier
03 338 4197 - enquiries@displayworks.co.nz / displayworks.co.nz
Benefitz
Blake Douglas - 021 876 987 - blake@benefitz co nz / benefitz co nz Benefitz offer comprehensive signage packages, including full material wrap options.
5. STAND DESIGN
5.3 Height & Stand Structure
The stand panel height is 2.3m. For structures exceeding this, you must discuss your plans with the Head of Operations as permission from neighbouring stands is required. If permission is not obtained before the event, XPO Exhibitions may require adjustments to comply with the 2.3m height limit.
5.5 Hanging Banners and Lighting
For hanging signage and additional specialised lighting, contact Show Light & Power. Note that heights and rigging requirements vary by hall, affecting pricing. Banners or signage must be at least 1m within your stand boundaries. Prior approval from the Head of Operations is required.
5.6 Plant Hire
Including plants in your stand design can help improve your stand presence. Hire Plants offer a wide range of modern indoor plants. Please contact info@hireplants.co.nz for further information.
5.6
Flooring
For specialised flooring contact EHS.
6. SHOW READY
6.3 Trolleys
We have a limited quantity of flat-deck and hand trolleys available for exhibitor use during pack in and pack out, therefore, we recommend bringing your own. Trolleys will be kept in the main foyer when they are not in use by other exhibitors.
6.4 Plumbing
If you require water or plumbing to your stand, please contact the Head of Operations to discuss your requirements. We recommend any plumbing be arranged through Jeffries Plumbing as they are familiar with the layout at the Auckland Showgrounds and where water outlets are located.
6. SHOW READY
6.5 Internet
Limited wireless internet coverage is available free of charge to all exhibitors at the event. This will enable basic access to emails/internet browsing from your laptop or smart phone device. Please enquire at the event Information desk for the password. Alternatively, for a more secure and faster connection, a dedicated paid internet connection can be ordered for your stand by contacting Skopik.
6.6 Cleaning
Cleaners will vacuum your stand every night during event days as well as after pack in (floors will be vacuumed on the last night of pack in ready for event opening). If you do not require this service, please contact the Head of Operations.
7. MARKETING
7.1 Exhibitor Listing in Showguide - Free
As an Exhibitor, you have the opportunity to feature one FREE complimentary listing in the official Showguide and website that provides information on your location along with a brief sentence or two detailing your products and services on offer.
7.4 SCAM Warning
Attendee Lists Scam – we have noticed a lot more scammers approaching exhibitors over recent years offering to sell attendee/visitor lists to our events. This is a SCAM and we do not recommend engaging in any way. XPO Exhibitions do not on-sell our attendee data to any other party – therefore the Attendees List being offered is NOT legit
8. LUP - Lead Capture
Ticketing Tech and Data Collection Made Easy
XPO introduced LUP technology for online ticket purchases, providing easy digital entry to the grand prize draw, but most importantly, giving exhibitors the opportunity to use scanning technology to build a database, capture leads and qualify key buyers.
Easy to use
Scan an entry ticket to receive the visitor contact details
Ability to attach follow up notes Download and follow-up Collate sales and measure ROI!
It’s paperless, easy and instant!
If data collection and qualifying leads is important to you - it’s a no brainer.
To order the LUP system, please fill out the form below.
Available closer to the show
9. HEALTH AND SAFETY
9.1 Health and Safety Induction
All people onsite during pack in will be required to complete a health and safety induction to be permitted entry to the venue. You will receive an email link closer to the show with instructions on how to complete this.
XPO Exhibitions is committed to ensuring that our exhibitions are a safe environment for our staff, exhibitors, contractors and visitors. XPO Exhibitions considers that accidents, injuries and incidents can be prevented through appropriate management and planning, and we have developed policies and procedures that aim to protect the health and safety of all. Click here to view XPO’s full Health & Safety policy. We encourage all exhibitors to review and understand their obligations under this policy.
9.2 Fire & Evacuation Process
At the sound of the fire alarm, please leave immediately by the nearest exit and proceed to an area well clear of buildings. Remain outside the building until the ‘All Clear’ sign is given. Follow the instructions of security staff and venue supervisors.
9.3 Fire Regulations
Any materials used for the construction of your stand or display must adhere to the following minimum standards:
Non-combustible and inherently non-flammable material
Durable, flame-proof fabric
Self-extinguishing plastic
Plywood, hardwood or fibreboard rendered flame-resistant by a process of impregnation acceptable to the authorities. Fire extinguishers and firefighting equipment must at all times be visible and accessible, and must not be removed from its correct location.
8. HEALTH AND SAFETY
9.7 Test and Tag
It is the responsibility of the exhibitor to ensure that ALL power leads and cords are tested and tagged by a registered electrician Test and Tag will be onsite during pack in to assist with any test and tag requirements. Please see us at the Show Information desk if you require this service. Jim’s Test & Tag will charge exhibitors directly.
9.10 Drones and Other Devices
The use of drones, skateboards, scooters, segways, electrical skateboards, bicycles, remote controlled toys, and other such devices are strictly prohibited. If you require these on your stand for demonstration purposes, please contact the Head of Operations to discuss how you plan to use the device, and the safety measures you will take.
9. ACCOMDATION & XPO
10.1 ACCOMMODATION
For the best available hotel rates near Auckland Showgrounds, we recommend using the event Hotelmap
On behalf of the whole team here at XPO Exhibitions, we wish you a very successful show! If you have any further questions, please contact us at operations@xpo.co.nz.
XPO Shows
XPO owns and organises 18 of New Zealand’s largest and longest running exhibitions. We provide effective, dynamic event platforms that amplify your brands.
