WHAGS25_Post Show Report

POST SHOW REPORT 2025

2025 Overview

The 41st Waikato Home & Garden Show attracted a strong audience of motivated homeowners, renovators and first-home buyers ready to invest in their living spaces.

Highlights include the return of the Landscape Design Awards, celebrating the creativity and craftsmanship of local designers and landscapers. The addition of exciting new seminar content from Astar Young and other industry experts brought fresh ideas and practical takeaways, kept visitors engaged and inspired throughout the four days.

With exceptional purchasing power and strong regional reach, the Waikato Home & Garden Show 2025 reaffirmed its place as the premier event for the home and lifestyle market—where quality audiences meet quality brands.

attendance 18,412 Exhibiting companies 337

The statistics in this report are based on the results from registration data with 6,725 unique respondents and the visitor/exhibitor surveys with 570 unique respondents.

Key Highlights

Attendees flocked to the Waikato Home & Garden Show, eager to explore, acquire top notch products and services, and engage with seasoned experts to embark on home improvement journeys. Many chose to defer crucial decisions regarding significant purchases until after their experience at the show.

Average onsite spend per visitor

$623

Total onsite visitor spend with exhibitors

$11.47 million

Average intended spend with exhibitors per visitor

$1,704

Total intended spend with exhibitors

$31.37 million

Visitors

$108,073 average income 77%

of visitors purchased products/services at the show 91% are home owners 87% planning home & garden projects within the next 12 mths 13% increase from 2024

AGE

GENDER

Home & Garden Show

Attendees came from

REASONS FOR ATTENDING

To

To see talks/seminars/speak to the experts

To keep the kids entertained during the school holidays

72% of visitors were from Hamilton with 28% from outside of Hamilton

Waikato

VISITORS PLANS WITHIN THE NEXT 12 MONTHS

Visitor Testimonials

Interactive, insightful and inspiring!!! Thanks for a fantastic experience.

Anetta - Hamilton

Had a great time wandering around and looking at all the products. It’s good to be able to chat to people rather than have to ring around for services. More likely to access that way.

Daniela - Hamilton

This year it did not disappoint. I am wanting to carryout renovations and landscaping next year and the H&GShow gave me the opportunity to do some research and get a couple of companies in to give me quotes of upcoming work around the house/garden. It was well worth attending.

Debbie - Hamilton

Loved my first visit to the show - exceeded my expectations (and much better than the Auckland one!) Great selection of exhibitors, fantastic flow, easy to park on nearby streets. Looking forward to next year’s!

Erin - Hamilton

70% of visitors will return to the show in 2026 81% visitor satisfaction rate

10% increase from 2024

50% of visitors made purchases they wouldn’t have otherwise made 54% of visitors intend to purchase a product or service after seeing it at the show

29% increase from 2024

Exhibitors

WHY DID THEY EXHIBIT?

To

81% satisfaction rate 92% want to exhibit again in 2026

Exhibitor Testimonials

We’ve attended the Waikato Home and Garden Show for many years and this year it was the best we have experienced, with sales above budget and well up on previous years.

Don - Phiten

My experience at the Hamilton Home & Garden Show was outstanding. My sales results exceeded my expectations and previous years’ goals, and I’m excited to be returning to the Hamilton location. The entire event was exceptionally well organised and delivered — a fantastic experience overall.

Brani - Trading Pieces/Paudi

We have been exhibiting at Waikato Home Show for over 20 years and have always had an amazing experience. Always walked away on the Sunday night satisfied with our sales results and this year was no different. Bridget - Logic Brands

2025 was our first time exhibiting at the Waikato Home & Garden Show with Code Interiors Bathroom & Kitchenware. We were elated with the response from the Waikato public who attended the show. We gained valuable brand exposure over the 4days. We will be back!

Tim Richards- Code Interiors Bathroom & Kitchenware

Features and Zones

With features for the whole family, the Waikato Home & Garden Show provided fun for everyone. The Landscape Design Awards made a welcome return to the show and we saw new features including Resene Paint A Pot, Interior Hub and more.

#1 Visited Feature

Marketing

Strong, strategic marketing is key to the ongoing success of the Waikato Home & Garden Show. Our approach blends engaging digital campaigns, a targeted PR program and strategic traditional advertising to build awareness, generate buzz and drive anticipation ahead of the show.