In 2006, we hosted the largest industry show on record and we are on our way to growing it back to that point. That’s one of the great reasons to be in Tampa—seeing what we, as trade professionals, are able to offer our clients. Attending IWCE gives us insight into what is happening to the future of window coverings and gives dealers the advantage of being on the cutting edge. Product development is moving much faster with the rise of technology, motorization, and sustainable efforts—IWCE is where you can find the latest innovations. Visiting IWCE is important on many levels: the product innovations, an incredible lineup of seminars only offered once a year at this venue and the priceless opportunity of networking with peers. It’s a once-a-year opportunity to change your business and maybe your future.