WestWords September 2025

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AM WEST USA KEVIN VALLE

PHOENIX REAL ESTATE 2025: A MARKET RESET WITH NEW OPPORTUNITIES FROM BROKER DEAN BECKER

KEVIN VALLE

WHAT PEOPLE ARE SAYING...

From buying our first home to selling it and then purchasing our current one, we've had the pleasure of working with Kevin as our REALTOR® every step of the way. Kevin’s knowledge of the market is outstanding, and he consistently went above and beyond to make sure we felt informed and confident in each decision. We would highly recommend Kevin to anyone looking for a reliable, knowledgeable, and professional REALTOR®.

The Valle Home Group totally surpassed my expectations in the sale of our home. We were working with Kevin and his team for almost a year before it went on the market. He was always responsive in a very quick manner to our questions. He priced it right! The house sold within days. The closing was a dream because they knew in advance what the possible holdups could be. I highly recommend Valley Home Group.

Kevin is the best! He was so professional and had great expertise in all of the valley. We moved from out of state so having his knowledge and connections made our Mesa buying experience super easy and enjoyable. Highly recommend the Valle Home Group!

2 YEARS

BROKER BLOG FROM DEAN BECKER

PHOENIX REAL ESTATE 2025: A MARKET RESET WITH

The Phoenix real estate market is shifting, and with that shift comes opportunity. After years of steady appreciation and a highly competitive seller’s market, the Valley is now entering a phase of balance where buyers, sellers, and investors all have new advantages to consider.

MARKET COOLING - BUT NOT CRASHING

Home prices in Phoenix have begun to soften slightly, easing off the record highs of the last few years. This isn’t a collapse - it’s a reset. Sellers are still receiving strong offers, but they must now approach pricing with more strategy and flexibility. For buyers, this cooling trend provides a chance to enter the market with less pressure and more room to negotiate.

INVENTORY IS RISING

One of the most noticeable changes is the increase in available homes. More active listings mean buyers have greater choice and leverage in negotiations. For sellers, this shift underscores the importance of presentationpricing, staging, and marketing matter more than ever to stand out from the competition.

BUILDERS ARE OFFERING INCENTIVES

With interest rates staying elevated, new home builders have stepped in with aggressive incentives to attract buyers. From mortgage rate buy-downs to closing cost assistance and luxury upgrades, buyers in the new construction market can find tremendous value right now.

AFFORDABILITY AND BUYER POWER

While affordability has been a challenge in Phoenix for years, the recent softening of prices and builder incentives

NEW OPPORTUNITIES

has helped restore some balance. Buyers today enjoy more negotiating power, whether they’re shopping in the entrylevel, move-up, or luxury segments.

LONG - TERM OUTLOOK

Despite the cooling, Phoenix remains one of the fastestgrowing metros in the country. Population growth and job creation continue to drive housing demand, ensuring that the Valley’s real estate market remains resilient. The current reset should be viewed not as a downturn, but as a healthy adjustment that brings opportunity for those who act strategically.

KEY TAKEAWAYS FOR BROKERS AND AGENTS

• For Buyers: Emphasize the increased leverage and opportunities in both resale and new construction.

• For Sellers: Stress the importance of strategic pricing and high - quality marketing.

• For Investors: Look for value in mid-market properties and keep an eye on long-term growth trends.

The Phoenix market is evolving, but its fundamentals remain strong. This period of adjustment is creating space for buyers and investors to make smart moves, while sellers who adapt quickly will continue to find success. For real estate professionals, the message is clear: lean into the market shift, educate your clients, and highlight the unique opportunities this reset provides.

9:00am - 2:30pm / Zoom REACT

10:00am - 12:00pm @ Surprise Surprise O ce Meeting

9:00am - 10:00am / Webinar

West USA Weekly Podcast

9:00am - 4:00pm / Zoom ProStart Session 1

10:30am - 12:00pm / Zoom

West USA Agent Orientation

11:00am - 12:00pm @ Arrowhead Transaction Desk & Dashboard Assistance

3:00pm - 4:00pm @ Arrowhead Transaction Desk & Dashboard Assistance

9:00am - 10:00am / Webinar

West USA Weekly Podcast

9:00am - 4:00pm / Zoom

ProStart Session 2

9:00am - 4:00pm / Zoom

ProStart Session 1

10:00am - 11:00am @ Goodyear Goodyear O ce Meeting

9:00am - 2:30pm / Zoom REACT

10:00am - 12:00pm @ Chandler

iFound Agent Lunch & Learn

9:00am - 10:00am / Webinar West USA Weekly Podcast

9:00am - 4:00pm / Zoom

ProStart Session 2

9:00am - 12:00pm @ Chandler

FREE LIVE CE CLASS: 3-In-1 CE CLASS (3Hrs General)

9:00am - 12:00pm / Zoom

FREE REMOTE CE CLASS: Caveat Emptor Let the Buyer Beware (3Hrs Disclosure Law)

10:00am - 11:30am @ Scottsdale Scottsdale O ce Meeting

4:30pm - 6:30m @ TBD Arrowhead Happy Hour

9:00am - 10:00am / Webinar West USA Weekly Podcast

11:30am - 12:30pm @ North PHX Coaches Corner

10:00am - 12:00pm @ North PHX Creating Systems and Automating Your Property Management Business

9:00am - 3:30pm @ Arrowhead

Broker in O ce with Claudia Ewen

9:00am - 4:00pm / Zoom

ProStart Session 2

9:00am - 12:00pm / Zoom

FREE REMOTE CE CLASS: Duties to Clients and Customers (3Hrs Commissioner Standards)

10:00am - 11:00am @ Chandler Chandler O ce Meeting

9:00am - 3:30pm @ Scottsdale

Broker in O ce with Claudia Ewen

9:00am - 12:00pm / Zoom

FREE REMOTE CE CLASS: Agency & Industry Related Issues (3Hrs Agency Law)

9:00am - 12:00pm @ North PHX

FREE LIVE CE CLASS: 1031 Tax Exchange (3Hrs Legal Issues)

10:30am - 11:30am @ TBD Mesa O ce Meeting

2:30pm - 3:30pm @ North PHX

FREE LIVE CE CLASS: Master The Home Inspection Process (1Hr General)

SPONSORS

10:00am - 11:30am @ Arrowhead Arrowhead O ce Meeting 2:00pm - 4:00pm @ North PHX Monthly Meet Up

SEPTEMBER 2025

9:00am - 2:30pm / Zoom REACT

10:00am - 11:00am @ Arrowhead Arrowhead O ce Meeting 10:00am - 11:00am / Virtual White Mountain O ce Meeting

9:00am - 4:00pm / Zoom ProStart Session 1 10:30am - 11:30am @ Ahwatukee Ahwatukee O ce Meeting

1:00pm - 4:00pm @ Scottsdale FREE LIVE CE CLASS: The Color of Law (3Hrs Fair Housing) Meets NAR’s Fair Housing Requirement

9:00am - 4:00pm / Zoom

ProStart Session 2

10:00am - 11:00m @ Surprise

Co ee with Justin

10:00am - 11:00m @ Goodyear Morning Brew, Co ee and Collaboration

4:30pm - 6:30m @ TBD Goodyear Happy Hour

10:00am - 1:00pm @ Scottsdale

FREE LIVE CE CLASS: Top Down Payment Assistance Programs for Home Buyers (3Hrs General)

10:30am - 11:30am @ North PHX North Phoenix O ce Meeting

10:00am - 12:00pm @ North PHX Property Management Bootcamp

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WestWords September 2025 by West USA Realty - Issuu