SEPTEMBER 2022 WESTWORDS I AM WEST USA WALAGCASEY SEPTEMBER CALENDAR AUGUST MARKET STATSFSBO EXPIREDS & HARD-TO-GET LISTING WITH BROKER BOB 10 WAYS NEW AGENTS CAN GENERATE LEADS APPLIANCE EXPECTANCYLIFE CHART & CREATING A HOME BUDGET TICKETS ON SALE CHRISTMAS PARTY Havasupai Indian Reservation
I AM
The idea of purchasing our first home has always been daunting for us, considering all of the unknowns and potential to really make some decisions that may not always be in our best interests. Casey helped us navigate this entire process and provided us with everything we needed from beginning to end; she really was our voice of reason and source of truth. The next time we are in the market, Casey will be our first call. Thank you for helping us realize our dream! Casey W. helped us find our dream home. After a few hurdles on the seller’s side, we were able to close in 2 weeks. Casey is very patient, knowledgeable, and gave us an overall amazing experience looking for a new home!
Casey recently helped my wife and I sell one home and purchase another. Casey was professional, very responsive and thoroughly committed to making sure that we understood contractual language, contingencies and other mechanisms of real estate transactions. We had a lot of questions along the way, and Casey made sure to get us answers to every one of them. When we found ourselves facing a problem, Casey provided a solution. Selling and purchasing homes is a lot of work, but Casey worked hard to ensure that both sides of the process were as smooth as possible. I highly recommend Casey to anyone looking to either sell or purchase a home!
WHAT PEOPLE ARE SAYING RECOMMENDEDHIGHLY I AM CASEY WALAG I AM POSITIVE I AM PROACTIVE I AM PASSIONATE I AM PERSISTENT I AM HONEST I AM WEST USA
Sometimes, homeowners have a difficult time committing to a listing for a long period of time. They don’t want to be “tied down” to one real estate agent and sometimes have had prior experiences with agents that were not good. However, agents are usually taught to get a 6 month listing—to allow time to properly market the home to get the best price for it. So that may be one reason that owners become FSBO’s or an expired. By the way, if you are new to the real estate business, you may not know that FSBO means “For Sale By Owner” I have an approach that I used when I was selling and listing real estate and perhaps this will work for you, if you can settle for a 30 day listing. I always liked to use an “exclusive agency” listing, which allows the owner to sell it themselves during the time it is listed. Ask them for it because it allows the owner to keep on with their own marketing plan. Tell them that you have some ideas that could work to get the home sold. They have nothing to lose with this plan. It will actually give them time off on week ends to do other things and go away to the mountains and so on. They have someone in town ready to show the home and perhaps have an open house. They don’t have to take the phone calls because your sign is on the property. There is a catch for you however, inasmuch as you need to be perfect in your marketing of this property. Actually, this should be the norm for you in your business and if it is, then you are performing as usual. AND of course, you will help them stage the home to make it more presentable. AND a QR code will take prospects to your exclusive URL for this particular property because all of your listings have a separate web-site.
FSBO: EXPIREDS & HARD-TO-GET LISTING BROKER BLOG WITH BOB STEPHENS QUESTIONS, CONTACT: Managing Broker, Bob Stephens | 602-942-4200
YOU will prove that you are an expert and well trained in all aspects of marketing homes. Take lots of good pictures for your marketing efforts and have the OWNERS approve the pics. But of course, they may sell it themselves during this period of time and this is also where you come in. They will need someone to write the contract, counsel them and take it through escrow. They usually don’t know how to do all of this and how to handle inspections, appraisals and so on. You could have a preset fee for doing this and perhaps save the owners money.
YOU will certainly benefit from their endorsement of your services to other homeowners. After 30 days have expired with no resulting sale, the owners will usually be so confident in your abilities to market their property and keep in touch with them, that they just MIGHT give you an additonal 90 day exclusive listing.
How do you locate some of these FSBO’s and expired listings? For expired listings, go into ARMLS and search. I have an expired listing survey that has 10 questions to ask the homeowner. They love to answer these questions because it gives them a chance to VENT regarding their prior experiences and you pick up clues as to what would make them happy in future marketing. I will send these questions to you and of course, you can amend or change them if you wish.
3. MEET NEW PEOPLE
Contact other professionals who help with home selling, such as mortgage brokers, insurance agents, and real estate attorneys. Make sure they have a good reputation and partner with them to exchange leads.
8. REWARD YOUR REFERRAL SOURCES
10. ADVERTISE ON SOCIAL MEDIA SITES
When people give you solid referrals, maintain that relationship by sending them a handwritten note and a small gift card. This allows you to thank them for their help and makes it likely that they will continue to refer real estate leads to you in the future.
4. SPONSOR A LOCAL EVENT Offer to sponsor or co-sponsor a local event such as a fun run or an animal 5. shelter adoption event. In exchange for money to help with expenses, you can set up a table to meet people and pass along your contact information. Pick an event you’re passionate about, and you’ll find it even easier to connect with people who are attending.
Set up a website for your services so prospective contacts can find you online. It can include your current listings, positive reviews, blogs that relate to home ownership, and a contact form. Include its URL on your social media sites as well as your promotional materials so potential clients will have an easy way to find and contact you.
6. GIVE A FREE SEMINAR
9. ESTABLISH A WEBSITE
1. REMIND FAMILY AND FRIENDS ABOUT YOUR PROFESSION As you work to build your career, take time to remind your family and friends that you’re available to help people who need the help of a real estate agent. Even if they don’t need your services at the moment, they may in the future, or they may know someone else who does.
The people you do business with every day – from the owner of the restaurant you eat at every week or property managers who review rental applications – are all potential leads. Talk to them about what you do and how you can help them or others they know.
Try the following 10 methods for getting real estate leads to help get your business up and running:
Choose a topic that you feel comfortable sharing your knowledge about and lead a free seminar at a local library or community center. You could, for example, talk about becoming a first-time homeowner or downsizing. This can help establish your expertise and get your name out in the community while getting some leads.
With all of the lead generation tactics, tried or true and untapped,
10 WAYS NEW AGENTS CAN GENERATE LEADS BY: WISE AGENT
As a new real estate agent, you might feel overwhelmed when it comes to looking for leads. It takes some time and effort but will become easier once you become accustomed to it. You’ll learn what works best for you and will be able to grow your business as you gain leads.
Expand your network by getting out and about in your community. Volunteer, join your local chamber of commerce, take a class you’re interested in and meet your neighbors. As you talk to them and form friendly relationships, you’ll find that people are often happy to provide referrals or may need your help buying or selling a home.
2. EXCHANGE CONTACT INFORMATION WITH THE PEOPLE YOU DO BUSINESS WITH
7. PARTNER WITH RELATED BUSINESSES
With only a small budget, you can advertise on sites like Facebook and Instagram. Use them to publicize a listing or lead people to your website or social media site as you target a specific demographic. After a month or two, evaluate your responses to determine whether either site is worth your continued investment.
• Peace of mind. Sometimes the average life expectancy of kitchen appliances or home systems isn’t as long as predicted, and appliances can break down at the most inopportune times. With a home warranty, there’s no need to worry. We’ll send a contractor to diagnose the issue and determine if a repair or replacement is needed for the covered appliance. Your household will be back up and running again in no time If you have any Home Warranty needs, please reach out to your OneGuard Team. BUDGET BY BREANNA CASTRO Shelley Carr | 623-201-2594 Castro | 623-500-3825 Balin 602-499-5544
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| pamela.balin@oneguardhw.com APPLIANCE/SYSTEM SEPTICHEATINGWATERDISHWASHERDRYERWASHINGBUILT-INRANGE/OVENREFRIGERATORMICROWAVEMACHINEHEATER&COOLINGSYSTEMPUMP AVERAGE LIFE SPAN 10-18 YEARS 10-16 YEARS 10 7-1010-1510-159-108-1211-14YEARSYEARSYEARSYEARSYEARSYEARSYEARS EST. REPAIR/REPLACE COST $105-$1,382$417-$3,663$201-$823$127-$510$112-$497$168-$543$127-303$147-$759$231-$1,223
A home warranty is a great way to protect your budget so that repairing or replacing your appliances doesn’t break the bank. A home warranty typically offers multiple plans to best fit your budget.
| shelley.carr@oneguardhw.com Bre
• 24/7 claim submittal. You are able to submit a service request online or by calling.
A home warranty plan can take much of the stress out of homeownership and help provide peace of mind. Here are just some of the benefits of a home warranty:
Do you ever wonder about the life expectancy of your major appliances? It may seem like they break down at the worst possible time—and it’s always when your budget is the tightest. Learn how a home warranty plan can help with our handy appliance repair pricing guide. One of the best parts of living in modern times is the convenience we have at the tip of our fingers. We can heat food in minutes, wash dishes and clothes with a push of a button, and even order groceries with our phone. Can you imagine if our ancestors could see us now? We grumble about loading the dishwasher, but they had to heat the water over a fire just to do dishes or take a bath. We get used to the conveniences and rarely think about a home appliance budget until disaster hits, the appliance stops working, and we must come up with the cash to repair or replace it. Unfortunately, advanced technology does not necessarily mean a longer appliance life expectancy. When you combine technological complexity with the use of lessdurable plastic parts, today's typical home appliance will last from 5 to 20 years. In our parents’ or grandparents’ time, the typical appliance life span was between 20 and 30 Theyears.appliance life expectancy chart lists a few of the more commonly used home appliances and systems, from fridge life spans to dishwasher lifetime averages. It also serves as a home repair pricing guide that can help you create an annual budget.
• Reliable experts. You don’t have to search the internet trying to find out the average cost of a washing machine repair or call around frantically trying to find a reasonable dryer repair cost. A home warranty has a network of expert service contractors and technicians that will help get your household running properly.
ADVANTAGES OF A HOME WARRANTY
APPLIANCE LIFE EXPECTANCY CHART & CREATING A HOME
| breanna.castro@oneguardhw.com Pamela
TODD MENARD’S REAL ESTATE MARKET STATS AUGUST 2022
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