WORDS
VALERIE CLARK
WHAT PEOPLE ARE SAYING...
My husband and I were exceedingly pleased with the service provided to us by Valerie Clark. We actually purchased our home without having seen it in person. Valerie showed the house virtually and answered all our questions. We are new residents in Arizona having travelled from the east coast and she continues to give us any help we need.
Our transaction with Valerie was amazing!! She went above and beyond, answered all of my many questions, was patient and very knowledgeable. She helped us find our dream home and got our offer accepted. We are very happy we worked with Valerie!
Valerie is a one of a kind agent. She’s compassionate, informative, really listens, and takes extreme care to get you the best possible outcome. I was really nervous about the process but she held my hand and walked me through step-by-step. Not only is she professional and clearly does her homework, but she is fun and a joy to be around as well. I am so happy I chose her to help me through my home sale. I couldn’t have asked for a better experience!
BROKER BLOG FROM DEAN BECKER
THRIVING IN 2025: ELEVATE YOUR REAL ESTATE BUSINESS
As we step into 2025, the real estate industry continues to evolve at a rapid pace. The competitive landscape and shifting market dynamics demand that agents stay ahead of the curve to grow their business and production. As a broker, I’ve observed firsthand the habits and strategies of successful agents, and I’m here to share insights that can make a tangible difference in your career.
EMBRACE TECHNOLOGY
The real estate industry has become increasingly reliant on technology, and agents who resist change risk falling behind. In 2025, your ability to leverage tools such as customer relationship management (CRM) systems, artificial intelligence (AI) for lead generation, and virtual reality (VR) for property tours is no longer optional—it’s essential. Familiarize yourself with emerging technologies and integrate them into your daily workflow. Automation can save you time on administrative tasks, allowing you to focus on building relationships and closing deals.
PRIORITIZE BRANDING
Your brand is your business. In an age where consumers have endless options, differentiating yourself is key. Take time to define what makes you unique as an agent. Whether it’s your negotiation skills, market knowledge, or ability to connect with clients on a personal level, make it known. Utilize social media platforms like Instagram, LinkedIn, and TikTok to showcase your expertise and humanize your business. Share testimonials, success stories, and educational content that adds value to your audience.
DEEPEN MARKET KNOWLEDGE
Being the go-to expert in your market is non-negotiable. Stay up-to-date with local trends, inventory levels, pricing changes, and community developments. Clients look to you for guidance, and your ability to provide accurate, insightful information builds trust. Invest in continuing education and certifications to enhance your credibility. Knowledge is power, and it’s a key differentiator in a crowded market.
BUILD STRONG RELATIONSHIPS
Real estate is a relationship-driven business. In 2025, agents must focus on creating genuine connections with clients,
colleagues, and community members. Networking is not just about exchanging business cards; it’s about fostering meaningful relationships that lead to referrals and repeat business. Host local events, participate in community activities, and maintain regular communication with your sphere of influence. Remember, people do business with those they know, like, and trust.
MASTER THE ART OF FOLLOW-UP
Follow-up is where deals are won or lost. Too often, agents fail to capitalize on opportunities simply because they don’t stay in touch. Develop a robust follow-up system that ensures you remain top of mind with prospects and past clients. Use email marketing, phone calls, and personalized messages to check in regularly. Show clients that you care about their needs beyond the transaction.
ADAPT TO CHANGING CLIENT
EXPECTATIONS
Today’s clients are more informed and tech-savvy than ever before. They expect prompt responses, seamless transactions, and exceptional service. Be prepared to adapt your approach to meet their evolving needs. Offer flexible communication options, provide transparent information, and go above and beyond to deliver a stellar experience. A satisfied client is your best advocate.
FOCUS ON HEALTH AND BALANCE
Finally, remember that your well-being is critical to your success. Burnout is a real challenge in real estate, where the demands can be relentless. Prioritize your physical and mental health by setting boundaries, delegating tasks, and carving out time for self-care. A healthy, energized agent is far more productive and effective than one who is overwhelmed and exhausted.
In conclusion, 2025 presents incredible opportunities for real estate agents who are willing to adapt, innovate, and invest in their growth. By embracing technology, building strong relationships, and continuously improving your skills, you can elevate your business to new heights. The path to success is clear—it’s up to you to take the first step.
9:00am - 10:00am / Webinar West USA Weekly Podcast
10:30am - 12:00pm / Zoom West USA Agent Orientation
9:00am - 10:00am / Webinar
West USA Weekly Podcast
9:00am - 4:00pm / Zoom ProStart Session 1
9:00am - 3:00pm / Zoom REACT
11:00am - 12:00pm @ North PHX AI for Real Estate Class
11:30am - 1:30pm @ Surprise Suprise 3rd Annual New Year Pot Luck
New Years Day ALL OFFICES CLOSED
JANUARY 2025
2:00pm - 4:00pm @ North PHX Monthly Meet Up
9:00am - 4:00pm / Zoom
ProStart Session 1
10:00am - 11:00am @ Goodyear Goodyear O ce Meeting
1:00pm - 4:00pm @ Scottsdale
LIVE CE CLASS: Deed Fraud, Firewise, and Arizona Water (3Hrs General Credits)
9:00am - 3:00pm / Zoom REACT
9:00am - 12:00pm / Zoom
FREE REMOTE CE CLASS: Duties to Clients and Customers (3Hrs Commissioner Standards)
10:00am - 11:30am @ Scottsdale Scottsdale O ce Meeting
9:00am - 4:00pm / Zoom
ProStart Session 1
9:00am - 12:00pm / Zoom
FREE REMOTE CE CLASS: High Fiduciary Representation (3Hrs Fair Housing)
10:00am - 11:00am @ Chandler Chandler O ce Meeting
9:00am - 3:00pm / Zoom REACT
10:30am - 11:30am @ Ahwatukee Ahwatukee O ce Meeting
Martin Luther King Jr ALL OFFICES CLOSED
9:00am - 4:00pm / Zoom
ProStart Session 2
10:00am - 11:30am @ Scottsdale Real Estate Department Updates with Commissioner Nicolson
1:00pm - 4:00pm @ Chandler
LIVE CE CLASS: The AAR
Pre-Qualification Form and the Agent (3Hrs Contract Law)
9:00am - 4:00pm / Zoom
ProStart Session 2
9:00am - 12:00pm / Zoom
FREE REMOTE CE CLASS: Agency and Industry Related Issues (3Hrs Agency Law)
10:00am - 2:00pm @ Arrowhead Country Club State of the Property Management Division
9:00am - 12:00pm @ North PHX
LIVE CE CLASS: Deed Fraud, Firewise, and Arizona Water (3Hrs General Credits)
9:00am - 10:00am @ Surprise Co ee with Justin 10:00am - 11:00am Morning Brew, Co ee and Collaboration
10:00am - 11:00am / Zoom Broker Roundtable
9:00am - 4:00pm / Zoom
ProStart Session 2
9:00am - 12:00pm @ Chandler
LIVE CE CLASS: Water, Fire, Fraud… Oh My! (3Hrs General Credits)
10:30am - 11:30am @ North PHX North Phoenix O ce Meeting
10:00am - 11:00am @ Arrowhead Arrowhead O ce Meeting
11:00am - 1:00pm @ Scottsdale New Year, New You, New Headshots!
9:00am - 4:00pm / Zoom ProStart Session 2
9:00am - 10:00am / Webinar West USA Weekly Podcast
10:00am - 1:00pm @ Goodyear
LIVE CE CLASS: Deed Fraud, Firewise, and Arizona Water (3Hrs General Credits)
9:00am - 12:00pm / Zoom
FREE REMOTE CE CLASS: To Be Or Not To Be Paid That Is The Question (3Hrs Contract Law)
10:30am - 11:30am @ Mesa
Mesa O ce Meeting
5:00pm - 6:30pm @ The Hub Mesa Happy Hour
SPONSORS
10:00am - 1:00pm @ Scottsdale
LIVE CE CLASS: Understanding Technology’s Influence on Modern Home Sellers (3Hrs Fair Housing)
