88 Greenwich Street, 721 - Selling with The Holmes Team
Prepared for
88 GREENWICH STREET — #721
Presented by
CHARLES HOLMES
LICENSED REAL ESTATE SALESPERSON
LUXURY PROPERTY SPECIALIST
EVITA LASASSO
LICENSED REAL ESTATE SALESPERSON
LUXURY PROPERTY SPECIALIST
MARLENA LABOZ & CHRIS GURNE
When the local expertise of Warburg Realty’s real estate masters aligns with the prestige of Coldwell Banker and the reach of an international network in 40 countries and territories, the extraordinary is possible.
EXPERIENCED REPRESENTATION
LUXURY LEADERS
MARKETING MASTERS
GLOBAL CONNECTIONS
BRAND POWER
This is the Coldwell Banker Global Luxury program at its essence.
EXPERIENCED REPRESENTATION
Charles Holmes & Evita LaSasso
CHARLES HOLMES
A native North Carolinian and longtime New Yorker, Charles Holmes brings the graciousness of a true Southern gentleman to his accomplished real estate career. After thirty years at Oppenheimer & Co., where he managed the Global Equities division with more than 300 employees in the United States, London, Tel Aviv, and Hong Kong, Charles went on to work at GenSpring, a multi-family office and division of SunTrust Private Wealth Management. Over his distinguished career, he has built strong relationships with principals at private equity firms and hedge funds, as well as prominent trusts and estates attorneys, accountants, and art advisors.
Specializing in Manhattan co-ops, condos, townhouses, and new development sales, Charles stays ahead of the curve on the city’s newest residential offerings. He is “price blind” in his approach — treating every transaction, whether large or small, with the same level of attention, dedication, and care.
Having lived in New York for more than twenty-five years, Charles raised two daughters on the Upper East Side and has also called the Upper West Side, Central Park South, and now Murray Hill home. His deep appreciation for the city extends to all its neighborhoods, and he keeps himself constantly informed about each one.
Actively engaged in philanthropic and non-profit work, Charles serves as a trustee for the Hope Funds for Cancer Research in Newport, St. Bartholomew’s Conservancy, which preserves one of the great sacred sites on Park Avenue, and Methodist University in Fayetteville, North Carolina. With his impressive financial background, warm demeanor, and professional expertise, Charles inspires trust and confidence in his clients, guiding them seamlessly through every stage of buying or selling New York real estate.
EVITA LASASSO
Evita has always been curious about people’s homes. Walking down the streets of NYC, she would wonder, gazing up at all the different buildings, “Who are the people who live there, and what are their stories?” She takes enormous pride in being a part of the real estate industry and helping New Yorkers navigate the often convoluted path to their dream home.
Evita’s clients can expect her to walk them through the process, from A-Z, preparing them for what to expect. Buying or renting an apartment in NYC can be very daunting and stressful, and her role is to absorb that stress and serve as her clients’ advisor
and friend in whom they can trust. She has worked with clients ranging from those purchasing studio apartments to those listing multi-million-dollar properties. Evita is patient and genuinely wants the best for her clients, and is willing to put in effort and time until they find the home they truly love.
Prior to her career in real estate, she worked in PR, finance, fashion, and a tech startup, Evita has lived in several different neighborhoods in the city, with her all-time favorite being Tribeca. In her spare time, she enjoys travelling, reading, going on hikes and give back to the community by volunteering.
EXTENSIVE DEAL EXPERIENCE
The Holmes Team
DOWNTOWN / MIDTOWN
20 Broad Street
426 Broome Street
529 Broome Street
35 Crosby Street
222 East Broadway
80 Elizabeth Street
88 Greenwich Street
108 Leonard Street | x2
165 Lexington Avenue
80 Park Avenue | x2
120 Nassau Street
275 Water Street
220 E 5th Street
45 E 7th Street | x2
234 E 23rd Street
181 E 28th Street
419 E 57th Street
339 E 58th Street
215 W 28th Street | x2
555 W 22nd Street
50 W 30th Street
EAST SIDE
205 E 63rd Street
250 E 65th Street
20 E 68th Street
1 E 66th Street | x2
510 E 80th Street
40 E 84th Street
38 E 85th Street
400 E 85th Street
WEST SIDE
1 W 60th Street | x2
15 W 61st Street | x2
69 W 106th Street
HUDSON VALLEY
18 Altamont Road
LEADERS IN LUXURY
Exceeding expectations and creating exceptional experiences.
SUCCESS BY THE NUMBERS
Coldwell Banker Warburg has been recognized by The Real Deal as one of the top brokerages in NYC seven years in a row, highlighting exceptional performance and dedication in the real estate industry, despite its boutique size. This recognition underscores the firm’s ability to deliver outstanding results while maintaining the personalized touch that sets it apart.
7 YEARS
in a row as a Top-10 Brokerage in NYC 1
$268 MILLION
Listing Sales Volume in 2024
118 LISTINGS
No. of Listing Transactions in 2024
400+
PRESS MENTIONS
No. of Press Hits in 2024
MARKETING MASTERS
Bringing luxury to life with seamless representation.
360° MARKETING APPROACH
The Coldwell Banker Global Luxury program offers an impressive global stage to showcase your home. Warburg agents are truly borderless and come armed with a complete suite of tools designed to share the beauty of your home with a global audience at all times.
GO-TO-MARKET STRATEGY
Pricing & Pre-Marketing
Proper pricing through a detailed market analysis of comparable sold and active listings to achieve top dollar for your property.
Comprehensive go-to-market plan supported by our sales directors and marketing team to maximize exposure to qualified buyers.
Staging and virtual staging recommendations as needed.
Professional listing photography.
High-end property video and/or Matterport virtual tour.
Professional floor plan creation.
Original, detailed property description.
Custom brochures and show sheets.
Private showings by appointment.
Property Launch
When your listing hits the market, it is immediately syndicated through REBNY’s stateof-the-art system to 13,000+ agents serving the local New York marketplace. This process includes daily updates and ensures your listing gets optimal visibility from potential buyers throughout the city.
Your listing displays on Coldwell Banker Warburg’s website as well as hundreds of top regional, national, and global listing portals, including Zillow, StreetEasy, Realtor.com, Homes.com, Trulia, and more.
Your listing will be advertised on the Coldwell Banker Global Luxury website, a luxury consumer marketplace.
An email campaign will announce your new listing, communicate updates, and send open house invitations to the NYC brokerage community.
An AI-powered social media advertising campaign will be launched on Coldwell Banker Warburg’s Facebook and Instagram.
Your listing will be advertised to neighboring homes via a “Just Listed” postcard.
Personal outreach to select brokers who specialize in your listing area’s market and price range.
Feedback reported from brokers and prospective buyers on a regular basis.
Even with the rapid embrace of digital media, the modern luxury consumer still appreciates the tactile experience of holding a beautiful brochure or printed invitation in their hands. Our in-house team of marketing experts works with a roster of highly vetted vendors to prepare a bespoke collection of digital and print materials for your property.
From direct mail campaigns and digital newsletters to displays in other affiliated Coldwell Banker offices, these elements are crucial to position your property in the competitive New York City marketplace.
CAPTIVATING PHOTOGRAPHY
Professional-quality listing photography is vital to portray the architectural integrity and character of a property. We work with the most highly regarded real estate photographers in the industry to highlight your home’s beauty and captivate the attention of potential buyers.
HIGH-IMPACT LOCAL EXPOSURE
As the authoritative source of market information to premier real estate portals in New York City, the Residential Listing Service (RLS) distributes listings through an influential network of 100+ syndication partners to 13,000+ agents from 550+ local brokerages. Reaching millions of consumers online, the RLS offers maximum exposure for sellers and landlords while providing buyers and renters the most accurate inventory data. Working with an RLS-affiliated Coldwell Banker Warburg agent means high-impact visibility and more offers for your listing.
EXPANSIVE ONLINE SYNDICATION
Finding a discerning buyer for a one-of-a-kind property takes ingenuity—and a masterful command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is viewed by the widest possible audience of qualified buyers. Luxury properties marketed through the program enjoy immediate syndication through a comprehensive network of prominent national and international real estate websites.
SOCIAL MEDIA
The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under the Coldwell Banker Global Luxury ® banner are among the most widely used sites today, delivering a unique perspective on fine living and fine homes all over the world.
500
Impressions 1 across all media MILLION+
88.9
Engagements 2 MILLION+
1.1
Followers 1 on Coldwell Banker ® social media channels MILLION+
102
Total video views 2 MILLION+
8.6 Link clicks 2 MILLION+
1 Media Agency and Sprout Social Reporting, 2023. 2 Sprout Social.
HOMES & ESTATES READERSHIP
There is something special about capturing the essence of a property in print. The intricate details, the design, the art, the craftsmanship, the light of a home — all of it lives in a state of permanence through classic storytelling and beautiful photography in Homes & Estates, the proprietary publication of the Coldwell Banker Global Luxury® program.
HOMES & ESTATES
50,000+
PER ISSUE
• Direct-mail distribution to the Wealth Engine® Demi-Billionaire List of individuals with a minimum net worth of $500 million. Plus, distribution to the top clients of Coldwell Banker Global Luxury® agents, and Coldwell Banker® offices worldwide.
Total Annual Reach * 1.2 million+
THE WALL STREET JOURNAL
100,000+ PER ISSUE
• Insertion into subscriber copies of the Friday edition of The Wall Street Journal in top ZIP codes in major metropolitan areas.
DIGITAL
82,000+
PER ISSUE
• Digital editions are emailed to a targeted group of affluent consumers and subscribers of the Coldwell Banker Global Luxury® blog.
* Combined print and digital publications
STRATEGIC MEDIA PARTNERS
From Vogue to The New Yorker, the Coldwell Banker Global Luxury program encompasses a distinguished portfolio of media partners to ensure your property’s exposure to readers the world over.
CONDÉ NAST
LUXURY GROUP
Architectural Digest
Condé Nast Traveler
GQ
Wired
Vogue
Vanity Fair
The New Yorker
Golf Digest
Bon Appétit
CITY LIFESTYLE & SPECIAL INTEREST
Modern Luxury
Unique Homes
LUXURY LIFESTYLE & GENERAL INTEREST
Ocean Home
Robb Report
Haute Living
Luxe Interiors + Design
FINANCIAL & NEWS
The Wall Street Journal
The New York Times
Financial Times
The Sunday Times (UK)
COLDWELL BANKER EXCLUSIVE LOOK
YOUR PRE-LISTING ADVANTAGE
At Coldwell Banker Realty, we believe in crafting a unique property listing strategy for each home and client, because we know that one size does not fit all when it comes to marketing homes. In some cases, a more private listing strategy for a period of time might be the preferred route. The newly enhanced Exclusive Look platform, a trusted Coldwell Banker tool since 2019, is designed to give agents more options to promote properties within the Coldwell Banker network.
• CB Exclusive Look is the brand’s proprietary tool to market a property within the 49,000+ strong CBR agent network for a specific number of days prior to listing on the market.
• Potentially secure an early offer without open houses and last-minute showings.
• Test the market’s interest in your property before listing it publicly.
• Adjust pricing strategy before listing without affecting the Days on Market (DOM) count.
CB WARBURG’S SECRET WEAPON
AN EXCLUSIVE PR ADVANTAGE
Coldwell Banker Warburg partners with Derring-Do, a boutique public relations firm with deep expertise in NYC real estate.
Founder Jesse Kent—a media powerhouse—previously led communications for one of the nation’s top three residential brokerages and now leads a dedicated team focused on elevating CB Warburg’s visibility.
What Sets Us Apart Smaller, Stronger
With ~120 agents, CB Warburg’s listings receive more focused PR attention compared to firms with 1,000–2,000 agents.
Weekly Media Pitches
All new listings are pitched weekly to top-tier outlets, including, but not limited to:
Consistent Performance
Coldwell Banker Warburg has ranked among the Top 10 Manhattan Residential Brokerages for 7 consecutive years as published by The Real Deal
Our firm has a higher per-agent sales volume than two of the top four firms.
REALVITALIZE ®
This innovative program offers a convenient way to make sure your listing is ready to impress buyers by assisting with home improvement costs, which are paid back when the property sells. Using the RealVitalize program to meet the expectations of sophisticated buyers is a smart way to attain top dollar for your listing and get it sold quickly.
With no hidden fees, markups or interest charges, and up to $50,000 available for project costs on $1 million+ properties, the program offers a remarkable opportunity to prepare your home for sale, with access to top-rated service providers from Angi, which harnesses both HomeAdvisor and Angie’s List networks.
*Based on program data from June 1, 2020 to May 31, 2021. Not a controlled study; correlation does not equal causation. Results not guaranteed and past performance does not guarantee future results.
Execution of program agreements is required. RealVitalize is not available in all states and available only at participating offices. Void where prohibited by law. Additional terms and conditions apply. Results not guaranteed. Agents in New Jersey cannot use RealVitalize to prospect for a listing. If listing doesn’t sell within 12 months from the first project completion, seller must pay back the full amount of covered services.
Coldwell Banker Warburg is New York City’s leader in preparing and delivering board packages that lead to closed sales. With decades of experience in this area, and a support staff that understands all the nuances involved in the process, you are in the best possible hands when it comes to the complexities of the board package process. Buildings all over the city, real estate firm leaders, and competitors’ agents applaud the expertise with which Coldwell Banker Warburg prepares and submits board packages.
Andorra
Argentina
Aruba
Bahamas
Bermuda
Cambodia
Canada
Cayman
Islands
Chile
Costa Rica
Curaçao
Cyprus
Dominican Republic
Egypt
England
France
Grenada
India
Indonesia
Ireland
Italy
Jamaica
Luxembourg
Malta
Mexico
Monaco
Netherlands
Paraguay
Portugal
Sint Maarten
Saudi Arabia
Spain
St. Lucia
Turkey
Turks and Caicos
United Arab Emirates
Unites States
Uruguay
Virgin Islands (U.S.)
Virgin Islands (British)
BRAND POWER
Commanding instant respect and trust in New York City and the world over.
A CENTURY OF “FIRSTS”
The Coldwell Banker brand has always lived on the cutting edge of luxury, cemented by more than a century of innovation starting in San Francisco’s Financial District in 1906. Along Manhattan’s prestigious Madison Avenue in 1933, luxury real estate marketing was revolutionized by capturing fine estate homes on film. Today, we are a worldwide trailblazer in video, mobile, social media and smart home technology.
In 2020, we unveiled an exciting change to the Coldwell Banker Global Luxury program — with the much-anticipated debut of a new look. Our new branding elegantly reflects the exceptional nature of the program’s Luxury Property Specialists and that of their distinguished clientele.
1906
Two visionaries establish Coldwell Banker on the foundation of ethical business practices in the real estate industry, a first for its time.
For the first time, prized estates are marketed through motion-picture technology. 1933
Coldwell Banker Real Estate becomes the first national real estate company to launch a YouTube channel. 2010
A new era of luxury real estate begins with the Coldwell Banker Global Luxury program. 2017
Coldwell Banker affiliated agents handled 32,663 transaction sides and, on average, $168.4 million in $1 million+ home sales each day*. 2020
Coldwell Banker Global Luxury hosts Engage, a first-of-its-kind Global Luxury Summit exclusive to Luxury Property Specialists 2022
2023
Coldwell Banker enters New York City with the acquisition of Warburg Realty. The firm is the first real estate brokerage fully branded under the Coldwell Banker Global Luxury umbrella. 2021 *Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by af filiates of the U.S. Coldwell Banker ® franchise system for the calendar year of 2020. USD$. Total volume calculated by multiplying the number of buyer and/or seller sides by sales price.
