Messaging Map
Valpo Success Initiative (Bloom and Access)
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Messaging
To communicate effectively, we organize our key messages into a hierarchy, helping to ensure we’re telling the brand story clearly. Grounded in the core value proposition, each point further proves and elaborates on what makes Valpo significant and distinct, while helping us decide what ideas to prioritize and when.
CORE VALUE PROPOSITION:
Our brand promise
The core value proposition is the higher-level offer that drives our brand it’s what Valpo is promising to the world.
ATTRIBUTES:
What we offer
An attribute is what we offer to our audiences. Attributes include things like programs, facilities, culture, and experiences.
BENEFITS:
Why it matters
A benefit is what our audiences get. It’s the value, outcome, or impact of the attributes that we offer.