SOUTHERN BANK: Building relationships
We believe in blending time-honored construction methods with modern innovation, resulting in spaces that stand the test of time.
Welcome to Twin County Media, where we are dedicated to shining a spotlight on the positivity and vibrancy within the Twin Counties Founded with a passion for uplifting narratives and celebrating the good in our midst, we are committed to promoting and sharing inspiring news and events
Whether it's highlighting the achievements of individuals, showcasing community initiatives, or spreading awareness about uplifting events, we believe in the power of positivity to foster connection and inspire meaningful change. Join us in spreading joy, hope, and goodwill throughout our community and beyond with Twin County Media.
Together, let's make a difference one positive story at a time.
Step into a spacious, open-concept conference venue designed to adapt to your needs Whether you're hosting a seminar, workshop, or celebration, this room offers the flexibility and scale to bring your vision to life
With generous square footage and a layout that reconfigures into office, retail, or restaurant space with the necessary upfit, the space is ideal for your vision.
Flexible Layout: Easily reconfigurable to suit any event or use type
Cost Approx $1,500/ per month (Subject to change depending on upfit requirements) 1ST FLOOR SUITE FOR LEASE -
Bright & Airy: Abundant overhead lighting and strategically placed windows for a pleasant ambiance
Spacious: Plenty of room for guests, equipment, or activities
Ample Parking: Convenient onsite and nearby options
Downtown Location: Steps away from dining, shopping, and more
Nestled just off I 95 in Roanoke Rapids, North Carolina, the Weldon Mills Theatre has emerged as one of the region’s most dynamic cultural destinations With a storied past, marquee performers, and a partnership with the adjacent Weldon Mills Distillery, the theatre represents the intersection of history, entertainment, heritage, and economic revitalization.
The theatre’s story begins decades ago as part of the ambitious Carolina Crossroads development, a large-scale entertainment and tourism initiative designed to put Halifax County on the cultural map The site, originally envisioned as a multifaceted entertainment district, was intended to include retail, dining, performance spaces, and lodging, with the theatre as a centerpiece While the vision was bold, the property faced numerous challenges over the years, including shifting ownership, operational setbacks, and economic headwinds that left portions of the complex underutilized For local residents, the theatre became a symbol of both potential and promise a space that held memories of concerts, community events, and cultural engagement, yet struggled to maintain momentum
$4 MILLION
Weldon Mills Distillery, the partner to the theatre, generates over $4million in annual revenue and employs approximately 35 people
$134.46MILLION
Halifax in 2023, visitor spending rose to $13446million, an increase of 104% from the prior year
30,000
The planned Amphitheatre will hold up to 30,000 people
In 2023, the theatre entered a new chapter when it was acquired by Bruce Tyler, a combat veteran and co-founder of the adjacent Weldon Mills Distillery. Under Tyler’s ownership, the venue underwent thoughtful renovations that preserved its historic character while modernizing it for contemporary audiences Original architectural features, including exposed brick walls and industrial wood beams, were maintained to honor the building’s heritage, while new seating, lighting, and sound systems elevated the experience for both performers and patrons The relaunch positioned Weldon Mills Theatre not merely as a performance venue, but as a destination that bridges history, live entertainment, and the region’s growing craft spirits scene
“It’sdesignedtobea destinationbecauseit’ssitting onthebusiestexitonI‑95.”
The theatre has quickly established itself as a venue capable of attracting nationally recognized performers. It has hosted acts such as the country band Blackhawk and continues to book high-profile entertainers, with upcoming performances including Ricky Skaggs in October 2025, Josh Turner in November 2025, and LeAnn Rimes in March 2026. By welcoming both legacy artists and contemporary favorites, Weldon Mills Theatre extends its reach well beyond the local community, drawing visitors from across the Twin Counties and along the I 95 corridor
Beyond its stage lineup, the theatre offers a unique and immersive experience thanks to its proximity to Weldon Mills Distillery Visitors can complement a live performance with a craft bourbon tasting, including Tyler’s signature Soldier’s Cut bourbon This special release honors the 82nd Airborne Division and contributes to Gold Star Families, reflecting Tyler’s commitment to veterans and the community The pairing of music and heritage spirits creates an evening that blends flavor, history, and entertainment, making each visit more than a show it becomes a full sensory experience.
Weldon Mills Distillery honors America’s veterans with Soldier’s Cut bourbon, crafted for the 82ndAirborne Division Portions of proceeds support Gold Star Families
Founded by combat veteran Bruce Tyler, the distillery blends heritage, craftsmanship, and community impact, making Soldier’s Cut more than bourbon it’s a tribute to service and sacrifice
While programming and experience form the heart of Weldon Mills Theatre, its broader significance lies in its role as a catalyst for the region’s creative economy The venue has reinvigorated the Carolina Crossroads area, creating opportunities for hospitality, dining, retail, and lodging while attracting visitors from beyond Halifax County For real estate professionals and investors, the theatre represents more than entertainment; it enhances the appeal of nearby properties and signals renewed confidence in the potential of the area
From its challenging beginnings to its current prominence, Weldon Mills Theatre exemplifies the potential for heritage spaces to be reinvented and leveraged as community anchors By combining high-profile entertainment, a connection to craft spirits, and a commitment to honoring veterans through initiatives like Soldier’s Cut bourbon, the theatre is helping Halifax County and the surrounding Twin Counties chart a path toward cultural and economic renewal
For 125years, Southern Bank has been built on trust, connection, and vision. From offering everyday accounts to lifelong guidance, we’ve grown alongside our communities — strengthening local families with solutions that fit every stage of life.
MMilestones tell a story. For Southern Bank, our upcoming 125th anniversary in 2026 is more Than a number; it’s a reflection of enduring trust,
of neighbors standing with neighbors, and of a tradition that has carried through changing times while never losing sight of what matters most — our community.
When Southern first opened its doors in Mount Olive, the world looked very different. The country was still largely rural, businesses were smaller and more localized, and banking was built on faceto-face conversations.
From those earliest days, our promise was simple: to be a steady hand for farmers and those that supported them — whether that meant providing a savings account, a loan, or just trusted advice — and to offer the guidance and resources they needed to grow.
That promise has never wavered. Through periods of growth, recessions, shifting industries, and new technologies, we’ve adapted while staying true to our roots. Today, businesses like yours count on us for the same personal support — now paired with modern tools like the
Southern Bank Business App. While the access to banking has evolved, the heart of our work has stayed the same: building relationships that stand the test of time.
Trust and tradition are especially vital in real estate and business banking, where projects often stretch across years or even decades.
A developer might work with us to finance a project, then return years later to refinance or expand. Business owners rely on our treasury and cash-management services — from ACH payments to payroll — and every step of the way, we reinforce trust with proactive fraud protection tools like Positive Pay, dual approvals for transactions, and secure mobile access.
Because business needs change over time, many of our clients stay with us for decades, confident that we’ll be there through every stage of growth. The insight, stability, and commitment of a partner who knows the local market, understands the unique challenges of doing business here, and has a proven record of standing by clients can be the difference between short-term success and long-term resilience.
As Southern steps into our next chapter, the lessons of the past years remain clear: Stability, trust, and personal connection are what make our bank truly part of the community. We are strong enough to support growth, connected enough to understand local needs, and visionary enough to look ahead without ever losing the personal touch that has always set us apart. That tradition continues to guide us as we expand services like Southern@Work — helping businesses extend banking and financial wellness resources to their employees — and as we enhance our digital platforms to give customers faster, more secure access to their accounts.
Our longevity is no accident. It is the product of generations of local business owners choosing to bank with people they know, trust, and respect.
That is what we are celebrating with our 125th anniversary: not just years in business, but years of community, trust, and tradition. As we look to the future, that same tradition will carry forward, proving that while markets may shift and tools may change, the heart of banking at Southern remains precisely what it has always been: Relationships built to last for generations.
Visit our website today to find out what Southern Bank can do for your business. You’ll find testimonials from business owners like you, be able to explore account options, and get the individualized guidance you need to move forward with confidence.
Southern Bank is a wholly owned subsidiary of Southern BancShares (N.C.), Inc. With its Corporate Headquarters located in Mount Olive, North Carolina, the Bank has total assets over $4 billion and over 60 locations throughout eastern North Carolina and Virginia.
As the Twin Counties move through the final stretch of 2025, the real estate market continues to show steady strength, even amid shifting economic conditions nationwide Compared to Q3 of last year, nearly every local market across Nash and Edgecombe counties has recorded higher sale prices, stronger list-to-sold ratios, and faster-moving inventory
Across the board, buyers remain confident, and sellers are benefiting from a balanced market where realistic pricing and wellpresented homes continue to perform The numbers tell the story: homes in Nash County sold for an average of $154 per square foot up from $151 last fall while Edgecombe County climbed to $122 per square foot, a notable gain from $110 just one year ago
Days on market have tightened in most areas, especially in Nashville and Spring Hope, where listings are turning over significantly faster than in 2024. Nashville saw a surge of nearly 26% in closed sales, and homes there sold for nearly 100% of their asking prices proof of strong demand and a highly competitive environment for buyers
In Rocky Mount, the region’s largest housing market, average sale prices rose 53% year-over-year to $243,028, supported by growing economic activity and steady in-migration Despite homes taking slightly longer to sell, list-to-sold ratios remained near 97%, showing that pricing strategies and buyer appetite are well-aligned
Meanwhile, Edgecombe County continues to attract value-conscious buyers, offering the region’s most affordable options without sacrificing appreciation Tarboro saw a modest dip in sales volume but maintained solid pricing and a quicker market pace And Bailey continues to surprise, with homes selling faster and for more per square foot than this time last year a clear sign that smaller markets remain hot in 2025
Overall, the Twin Counties are holding a steady, growth-oriented trajectory Price gains are moderating after last year’s spikes, but demand remains healthy, especially for well-priced, move-in-ready homes As we look toward Q4 and into 2026, the region’s affordability, location, and continued development momentum are keeping Eastern North Carolina on the map as one of the state’s most promising housing markets
BRETT HILL Broker,Owner
Data for Single Family Homes, FLex MLS
Edgecombe County’s housing market continues to trend upward in late 2025, with 86 homes sold in Q3 and an average sold price per square foot climbing to $122 Homes achieved 96.38% of their original list price, showing steady buyer confidence and balanced pricing With an average sale price of $177,190 and 51 days on market, Edgecombe remains one of Eastern North Carolina’s most affordable and consistent markets for single-family buyers
Average List Price
Average Sale Price
Average CDOM
List Price per Sq Foot
Sold Price per Sq. Foot
Sold / Original List Ratio
Nash County’s market remains robust, posting 261 home sales in Q3 2025 with an average price per square foot of $154 Homes achieved nearly 98% of asking price and are selling in an average of just 66 days. The average sale price reached $299,279, confirming sustained buyer interest and solid market fundamentals With strong demand and limited inventory, Nash County continues to show impressive resilience heading into the year ’ s final quarter
AT TRUE LOCAL REALTY, PASSION, EXPERTISE, AND SERVICE COME TOGETHER TO HELP YOU ACHIEVE YOUR REAL
Data for Single Family Homes , FLex MLS Rocky Mount’s residential market continues its steady climb, with sale prices up 53% year-over-year to an average of $243,028 Homes are selling for 97% of list price, while price per square foot increased 88% Although homes are spending slightly more time on the market, buyer demand remains firm The city’s strong affordability and active development scene continue to make Rocky Mount one of Eastern North Carolina’s most dynamic housing markets
Data for Single Family Homes , FLex MLS
Tarboro’s market experienced a slight dip this quarter, with the average sale price down 3 3% to $183,420 and closed sales declining by over 35% year-to-date Still, price per square foot and list prices both showed annual increases, reflecting consistent property values Homes are moving faster, spending fewer days on market than last year The town’s affordability and charm continue to appeal to steady, value-focused buyers
Data for Single Family Homes , FLex MLS Nashville saw a nearly 26% jump in closed sales this quarter, with homes selling in an average of 61 days and achieving an impressive 99.6% of asking price. The average sale price rose 7.2%, while price per square foot continued to climb, reinforcing Nashville’s position as one of Nash County’s most desirable and fast-moving markets Its small-town appeal and growing demand make Nashville a standout performer in 2025
Spring Hope’s housing market strengthened this quarter, with sold price per square foot rising 15% and average sale price up 38% Homes are moving significantly faster days on market dropped 473% compared to last year With both sales volume and values increasing, Spring Hope continues to offer a mix of affordability and momentum that’s drawing attention from new buyers and investors alike
Data for Single Family Homes , FLex MLS
Data for Single Family Homes , FLex
Average List Price
Average Sale Price
751SHalifaxRoadoffersaprimeopportunitytoacquirean approximately±36,000SFindustrialfacilityintheheartofRocky Mount,NC.Featuringapproximately30,000SFofwarehouseand 6,000SFofofficespace,thepropertyprovidesexceptional functionalityformanufacturing,distribution,orservice operations.ItslocationoffersdirectaccesstoI-95,US-64,andUS301,connectingseamlesslytoregionalmarketsacrossNorth Carolina
By Pahal Sharma
By Pahal Sharma
Photography by Gerry Hodges
In the heart of Rocky Mount, North Carolina, a centuryold gem quietly commands respect Benvenue Country Club is more than a golf course it is a living testament to the art of design, precision, and heritage. Its 18-hole layout, completed in 1922, carries the signature of Donald Ross, one of North America’s most influential golf course architects. Known for courses that reward strategy over spectacle, Ross designed Benvenue to challenge the mind as much as the swing.
“Benvenue was built
using
the
topography
of the area without moving or bringing in much dirt… Most of the dirt was moved to create his classic push-up greens, and the green complexes are very pleasing to look at.”
Ross’s philosophy is evident from the moment a golfer steps onto the first tee. The course harmonizes with the natural landscape, using rolling terrain, elevated greens, and small, strategic bunkers to create a challenging yet approachable experience. Each hole feels intentional every decision carries weight, and every successful shot delivers reward. Signature holes, like the par-3 17th and the finishing 18th, offer moments of drama and satisfaction.
“You can’t just muscle your way through Benvenue. Ross challenges your entire approach to the game. That’s why people come back year after year. ”
Every detail of Benvenue is purposeful Elevated and contoured greens encourage risk-reward decisionmaking, while small, natural-shaped bunkers challenge approach shots without overwhelming the player. The course routing emphasizes shot variety while keeping walking distances manageable, creating a flow that enhances both engagement and enjoyment. Several holes including the 2nd, 4th, 12th, 14th, and the back pin on 18 reward precise approach shots, offering immense satisfaction for well-executed play.
Maintaining a historic course is no small feat, and Benvenue has approached restoration with reverence for Ross’s original vision. Turf management, subtle landscaping updates, and careful attention to greens and bunkers ensure playability while preserving the course ’ s authentic character. These efforts do more than honor history they reinforce the club’s brand, maintain member satisfaction, and position Benvenue as a long-term asset of both cultural and financial value
For private clubs, a storied course is more than a symbol of prestige it is a tangible business asset. Benvenue’s Donald Ross pedigree provides significant strategic advantages. The course sets itself apart in a competitive market, attracting admiration from golf enthusiasts, media, and potential members alike. Its authentic and challenging design fosters loyalty, keeping members engaged and committed over the long term. Beyond its appeal on the course, Benvenue delivers cultural and financial returns: the combination of historical significance, design integrity, and playability ensures lasting value for both the club and the broader community.
Members often cite the club’s thoughtful design, historical significance, and strong sense of community as key reasons for their loyalty.
A century after its opening, Benvenue Country Club remains a benchmark of strategic design and prestige. Its Donald Ross heritage, preserved and celebrated through thoughtful maintenance, continues to reward golfers who appreciate skill, strategy, and subtle beauty
Beyond recreation, it is a lasting business and cultural asset a course where history and high-level play converge, providing both tangible returns and timeless experiences.
Benvenue is more than fairways and greens; it is a testament to the enduring power of thoughtful design, community, and legacy a course that challenges the mind, satisfies the soul, and promises to endure for generations to come
lubismorethanalocalamenity it’sameaningfulcontributo ualrevenuesexceeding$3.25millionandnearly12,000rounds pports177localjobs
This annual revenue reflects the club’s significant role in boosting the local economy through its operations and offerings in 2023, emphasizin its importance to the community
erippleeffectsofspendingbymembers,visitors,andvendors, ted$5.8millionintotaleconomicactivityandsupportsmore roleasakeyengineinthecounty’srecreationandhospitali
$3,258,297 Dedicated employees serving the club
Estimated visitor spending on golf & F&B
$52,56
11,822 N ro contributing to f golf ,822
177 Rounds of golf played
$5,8
A new era is unfolding in downtown Rocky Mount one defined by vision, collaboration, and a renewed sense of possibility Rising above the city’s evolving landscape, The Renaissance is poised to become a defining landmark for culture, cuisine, and connection
The idea for The Renaissance emerged from a simple but powerful goal: to create a space that feels timeless one that merges culture, food, music, and design into a single elevated experience. As the ownership team developed Studio 13, a luxury residential project across from City Hall, inspiration struck.
“WEWANTEDTHERENAISSANCETOBE BOTHALANDMARKANDACATALYST—
SOMETHINGTHATCONTRIBUTESTOTHE CITY’SGROWINGENERGYANDNIGHTLIFE SCENE.” ---NASIRDUKES
“We envisioned a space where residents and visitors alike could gather above the city skyline to celebrate community, creativity, and connection,” says Managing Partner Nasir Dukes. “That’s how the rooftop concept took shape.”
For the team behind The Renaissance, the name carries deep meaning. It signifies not only the rebirth of a building, but also the revival of a city’s energy and identity.
“For Rocky Mount, it stands for a new era of development and culture a place reclaiming its narrative and becoming a destination again,” says Dukes. “Personally, it symbolizes creativity, faith, and forward motion.”
Planning for The Renaissance began in 2022 during the design phase of Studio 13 From the start, the team aimed to do more than simply fill the top floor they wanted to create an experience
“It’s been a long journey of architectural design, upfitting, and partnership,” Dukes shares “But the collaboration among our ownership team has made it both challenging and rewarding ”
That ownership team Reggie and Carol Basden, Daniel and Tinna Bellamy, Vincent and Tracie Hembrick, Lavernard Hodges, and Nasir Dukes brings together a diverse blend of hospitality, management, development, and design expertise. Dukes Properties & Construction, LLC, also served as developer, general contractor, and creative partner for both Studio 13 and The Renaissance itself.
“THISPROJECTREPRESENTSFAITH,PERSEVERANCE,AND COLLABORATION—ANDWEHOPEITINSPIRESOTHERSTOINVEST
We’recallingon252compassionatesupporterstojointhe BuildShalomDonorNetworkbygiving$25or$252per month.YourmonthlygiftpowersourFinancialLiteracy& HomebuyerProgram(FLHP) providingcoaching,education, andrealpathwaystohomeownershipforresidentsin communitiesofopportunity
Whenyougive,youhelpus:
Repairandrestoreblightedhouses
Equipfamiliestobecomeconfidenthomeowners
Createthriving,stable,andhope-filledneighborhood
