Travelweek JAN 26

Europe’s still unstoppable, longer itineraries are in demand, and more cruise trends for Wave season 2026

BY KATHRYN FOLLIOTT

TORONTO — Forward bookings for Caribbean cruises are holding up very well – despite recent unwanted attention on that part of the world. Longer itineraries are selling like hotcakes. And when should clients book their Europe sailings? ‘ASAP’ is an understatement.

Wave season – these crucial depths-of-winter weeks when the cruise deals and promotions are plentiful, and cruise requests roll in like a tsunami – tend to set the tone for cruise bookings for the next 12 months.

Several of the industry’s biggest ocean cruise lines tell Travelweek that Wave 2026 is full steam ahead, despite ever-present geopolitical tensions in many parts of the world. We heard from river cruise lines too.

“What’s encouraging for us isn’t just raw booking volume, but how people are booking,” says Sean Russo, Virgin Voyages’ Director of Sales, Canada. He says passengers are planning further ahead, opting for better cabins, and locking in 2026/2027 travel earlier than usual. “That tells us confidence in future travel is still there. External factors may create some short-term hesitation, but demand for well-priced, experienceled cruising hasn’t gone anywhere.”

Booking patterns are, as always, a moving target. At MSC Cruises, last-minute demand is surging, “especially in the Caribbean, Antilles, Mediterranean and Northern

Europe,” says Ian Patterson, Country Manager, MSC Cruises Canada. He adds: “At the same time, bookings for late 2026, early 2027 are pacing ahead of expectations.” That’s especially true for MSC’s newest flagship, MSC World Asia, sailing the Med at the end of 2026.

BOOK EARLY – REALLY EARLY –FOR EUROPE

Are Caribbean bookings taking any sort of hit after the U.S. administration’s strike on Venezuela and the FAA’s Caribbean 24-hour airspace closure for U.S. airlines?

Interest in Caribbean travel “remains robust,” Priscilla Reyes, Head of Sales, Costa Cruises North America, tells Travelweek.

Virgin Voyages’ Russo characterizes the mood out there as “not a shift away [from the Caribbean], but definitely a broadening of interest. The Caribbean remains a core driver, but we’re also seeing increased attention on Europe, repositioning voyages and longer itineraries.”

Holland America Line’s VP Revenue Management, Dan Rough, says the surge in demand for European cruises has bookings for the 2026 season up more than a third compared to this time last year. The rise is especially notable in the cruise line’s Northern Europe voyages, an increase of nearly 50% year over year. “Given the strong pace of bookings we’re seeing and our ‘Start Your Journey’ Wave promotion

underway, I’d recommend anyone considering a summer European cruise book soon,” says Rough.

Costa’s Reyes notes that European inventory in general is more limited at this stage of the year compared with Caribbean space, as many sailings are already being reserved for summer peak months. “Early availability for Mediterranean and Northern Europe often sells well ahead of the classic Wave Season booking peaks,” she points out. Her advice for agents working European bookings? “Encourage early commitments. Because European sailings tend to fill sooner, especially in the Mediterranean, it’s beneficial to secure bookings now rather than waiting for potential price drops. If a guest waits and there’s no space, it will lead to disappointment.”

Offering options on different departure cities or alternative date ranges (i.e. April / May or September / October) can give travellers more choice where inventory is tighter, she adds.

The surge in Europe demand has been a boon for Greece & Med specialist Celestyal. The cruise line says its Wave promotions have so far delivered a 51% increase in global revenues YOY. Bookings are tracking 23% ahead of internal Wave Season targets. Celestyal also reports a 40% increase in active travel advisors, with more agencies booking the brand than ever before. This growth has translated into a 92%

year-over-year increase in travel advisor bookings.

Driven by sustained demand, Celestyal has added seven additional departures of its ‘Heavenly Greece, Italy & Croatia’ itinerary and four extra sailings of its ‘Idyllic Aegean’ itinerary to its Wave promotion.

MSC’s Patterson says MSC’s interporting model comes in handy as demand for Europe sailings soars. Passengers can board or disembark a cruise at different, pre-approved ports along the itinerary, rather than just the primary homeport.

“With over 40 departure ports across Europe, MSC Cruises provides Canadian travellers with exceptional flexibility: if one port reaches capacity, travel advisors can simply propose another nearby embarkation point. For example, Palma de Mallorca is an especially convenient gateway for Canadians, with direct Air Canada service making it easy to connect guests to Mediterranean sailings even during peak periods,” says Patterson.

LONGER ITINERARIES & SPECIAL SAILINGS

What else is trending this Wave season? For both Costa and MSC, Caribbean sailings out of La Romana, D.R. are selling very well. MSC’s Patterson says Dubai, Abu Dhabi and Qatar itineraries aboard MSC Euribia and MSC World Europa are performing particularly strongly, plus The Canary Islands and Madeira are also exceeding expectations, “driven by demand for warm weather.” And

for Costa, transatlantic sailings that combine Caribbean with Europe “are appealing to Canadian guests who want a longer cruise vacation that combines tropical and European stops in one itinerary. These longer repositioning or extended voyages have increasingly attracted Canadians seeking bucket list experiences with one booking,” says Reyes.

Longer itineraries are booking well during Wave 2026 for Carnival too, and special one-off sailings as well. Over the years Carnival has expanded its offerings to include new destinations and distinctive sailings beyond traditional itineraries. This year Carnival will offer its first-ever solar eclipse cruise from Dover, England, featuring a specially positioned day at sea for viewing the total solar eclipse on Aug.12, along with calls to France, Portugal, Spain, and Belgium. Carnival also recently announced its 2027/2028 Europe program onboard Carnival Sunshine, with first-ever calls to La Goulette, Tunisia; Tangier, Morocco; Bari, Italy; Bar, Montenegro; and Ajaccio, Corsica, France.

RIVER CRUISE LINES GET A WAVE TOO

We wanted to know if river cruise lines also benefit from Wave season. “Riverside is very much riding the same ‘Wave’ as our ocean cruise peers,” says Peter Ouzounov, Riverside’s Senior Director of Sales, Canada. “In Canada, we’re already seeing double-digit growth compared

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to this time last year, and we expect this trend to continue through the full Wave season.”

Ouzounov offers up some of Riverside’s biggest sellers these days: “Last-minute Tulip Time bookings through Holland and Belgium this spring, strong demand for 2026 Christmas Markets sailings, and growing interest in our south of France program, particularly in the fall. Forward bookings for 2027 are also coming in steadily.”

Scenic Group Canada, Lisa McCaskill, VP, Sales & Marketing says 2025 was Scenic Group Canada’s best sales year ever, “with no signs of slowing” in these first weeks of 2026.

Pam Hoffee, President of Avalon Waterways, says while river cruising typically books earlier than ocean cruising, “we do see a meaningful Wave-like surge in the first quarter of the year - and 2026 is shaping up to be no exception. Canadian demand is particularly strong, with bookings already pacing well ahead of last year, and momentum accelerating as travellers lock in plans for the year ahead.”

In fact, says Hoffee, Canadian passenger bookings for Avalon’s 2026 sailings are currently running more than 10% ahead of the same time last year, with the past eight weeks showing an even sharper increase – nearly 40% ahead year over year.

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“We’ve got to make this

change”: NCL breaks down its decision to eliminate NCFs

BY CINDY SOSROUTOMO

TORONTO — Norwegian Cruise Line is positioning itself as “the easiest cruise line to work with,” beginning with hosting a virtual town hall addressing its recent move to eliminate non-commissionable fares (NCFs) for travel advisors.

The one-hour session gave NCL’s John Chernesky, SVP, North American Sales, an opportunity to be transparent about what advisors are calling a major win for the trade.

“For us at Norwegian Cruise Line, the decision was a big one that helped solve a few problems we’d been dealing with over the last year,” said Chernesky. “In order to solve a problem, you have to know you have a problem, and the feedback from the travel advisor community was loud and clear that we had an issue with effective commission.”

The elimination of NCFs took effect Dec. 26, 2025, and applies to all new bookings sailing May 1, 2026 onward across NCL’s published itineraries. Existing bookings made prior to that date will retain their original fare structure.

Breaking down the line’s previous NCF policy to simple terms, Chernesky added: “If you had a $1,000 cruise fare and $300 of that was noncommissionable, you were only earning commission on $700. If the price later dropped, the NCF might not, which meant your commissionable amount could shrink even further.”

That disconnect, he said, often left advisors earning significantly less commission than they expected once NCFs were removed from the commissionable fare.

“When advisors looked at the full amount their client paid and then calculated their net commission, the numbers just didn’t add up,” said Chernesky. “By eliminating NCFs, we remove that pain point and that frustration. You’re selling the cruise, and now you earn commission on the full cruise fare.”

NCL now joins a handful of other cruise lines, like Virgin Voyages, Explore and Viking, that have made the move to eliminate NCFs.

NOT A REPEAT OF THE PAST

This isn’t the first time NCL has moved to pay commission on NCFs. The line announced a similar policy in 2022, but it ultimately failed to gain traction due to the complexity involved.

“Agencies had to sign up, submit a marketing plan and commit to the program. Advisors could only get the commission on the NCF amount if it was outside of 120 days and on a balcony. So, there were hoops they had to jump through and many things they had to understand – it just wasn’t clear,” said Chernesky.

“This time, it’s simple. It’s a very different program – you don’t have to do anything other than book us for a voyage May 1 and onwards because we have eliminated the NCF line – it just goes away,” he added.

HOW NCL IS FUNDING THE CHANGE

When asked how the cruise line plans on absorbing the cost, Chernesky said the changes are being funded through internal adjustments rather than being passed along to advisors or guests.

“To afford this, we made adjustments on the commercial side of parts of our Affinity Groups program, particularly around speculative pricing advantages that most frontline advisors never use.”

He emphasized that the program remains intact and competitive, and that advisors still earn strong TCs (tour conductor credits). “It’s still best in class, you can earn up to 15%

savings on the cruise fare. And if you hold it, you can add more space to it later on.”

Asked directly whether NCL plans to raise cruise prices to offset the cost of the new NCF policy, Chernesky was unequivocal. “The cost of the cruise is not going up to cover this,” he said, adding that the move was not designed to shift the financial burden elsewhere.

WHAT ABOUT SISTER BRANDS?

Asked whether NCL’s parent company, NCLH, will also be eliminating NCFs for sister brands Oceania Cruises and Regent Seven Seas Cruises, Chernesky said the policy remains under review. While stopping short of any commitments for either sister line, he indicated the impact of NCL’s decision will be closely watched internally.

“I would just say, watch this space. We’ll see as time goes on if they’ll completely follow through or do a version of this policy – there are different ways of doing it.”

BOOSTING EARNINGS EVEN FURTHER

The NCF elimination coincides with other advisor-friendly initiatives, including the return of NCL’s ‘It’s Different Out Here’ campaign and the November launch of Free at Sea

Plus, a commissionable package that includes unlimited WiFi, bottled water, prepaid gratuities, additional dining nights, restaurant discounts, premium beverages and more for US$50 per day, per person.

“When you combine no NCFs with Free at Sea Plus, the impact on advisor earnings can be significant,” said Chernesky.

He cited internal examples showing commission increases of 20% to 30% on certain sailings and as much as 46% when Free at Sea Plus is added to the booking.

“That’s real money going into advisors’ pockets,” he said. “It’s definitely something you should be talking to your clients about.”

BUILDING TRUST AMONG THE TRADE

Chernesky said the decision to eliminate NCFs was driven largely by candid feedback from travel advisors who valued NCL’s product but struggled to make it financially viable to sell. Hearing advisors say they loved the NCL experience yet could not afford to promote it was a turning point, he noted.

“That hit me hard because I respect the work that advisors do,” said Chernesky, who emphasized that NCL’s growth plans depend heavily on the trade. With more ships and capacity coming online, he said the line cannot succeed unless advisors are positioned to succeed as well.

“The reality is, we need the trade more than ever – we cannot be successful if you’re not successful. We need you during this great growth period and we want you on our side, which is why we made this decision to eliminate NCFs,” he added..

CRUISE

HX Expeditions has introduced a new Greenland Promise, giving passengers the option to change their booking to another HX voyage and receive an additional 20% FCC applicable to the new sailing or any other HX voyage, or opt for a full refund, in the unlikely event that HX is required to cancel a Greenland sailing or if a guest’s own government issues advice against travel. The announcement follows renewed international attention on Greenland after recent threats made by the U.S. administration to acquire the Danish territory. HX’s spring and summer 2026 voyages are proceeding as planned.

Amsterdam is considering eliminating ocean-going cruise ships entirely by 2035. River cruise ships would still be allowed to dock, however in limited numbers. The city’s coalition government, including Amsterdam’s mayor and aldermen, recently floated the cruise ship ban proposal. Amsterdam already limits the number of ocean liners allowed to call at the city, plus there have been extensive discussions on moving the city’s central cruise port to the outskirts. Amsterdam’s city council must still vote on the proposal, plus there’s a municipal election taking place this March.

AIRLINES

Porter Airlines’ flight dispatchers have ratified their first collective agreement with the airline. The joint announcement came from Porter and the Canadian Airline Dispatchers Association (CALDA). “In a significant showing of engagement,” 97% of eligible members participated in the process, with 97% of those members voting in favour of the agreement, according to the statement. Porter and CALDA said they are pleased with the result and look forward to working with each other over the course of the agreement, as Porter continues growing its network across North America.

HOTELS & RESORTS

Fairmont Hotels & Resorts has announced the signing of Fairmont Calgary, slated to open in Q4 2031. Fairmont Calgary is positioned to directly benefit from the ongoing transformation of Stampede Park and the Culture and Entertainment District, anchored by the 2024 expansion of the BMO Centre. “Adding a second property in this flourishing city where the beloved Fairmont Palliser currently resides will be a significant achievement and ... strengthens our long-term brand commitment to Calgary as a destination,” said Omer Acar, CEO, Fairmont Hotels & Resorts.

Sunwing initiative sees agents raise $210,000 for Jamaica recovery

TORONTO — Canadian travel agents across the country have rallied to support Jamaica’s recovery following Hurricane Melissa, helping generate $210,000 in aid through a Sunwing Vacations initiative.

Sunwing Vacations thanked agents for driving bookings in the first two weeks of December, during which the tour operator pledged to donate $100 to GlobalMedic for every Jamaica vacation booked. The funds will support communities impacted by the hurricane, while reinforcing tourism’s role in economic recovery.

“We are humbled that our partners remain confident in Jamaica’s ability to build back, and this reinforces the fact that Jamaica is open for business, and we are ready to welcome our Canadian visitors,” said Angella Bennett,

Regional Director for Canada at the Jamaica Tourist Board.

According to Sunwing, agents delivered a notable increase in Jamaica bookings during the campaign, reflecting both client confidence and a desire to support local communities.

“This initiative truly demonstrates the power of collaboration. Our travel agents across Canada came together not just to support their clients, but to make a real difference in the communities affected by Hurricane Melissa,” said Danya Greenless, Manager, Partner Development, Product. “Seeing so many bookings translate directly into aid for families in Jamaica is inspiring, and it reinforces our belief that travel can bring hope and healing to those who need it most.”

Greenless noted that Canadians are eager to return to Jamaica not only for its natural beauty and warm hospitality, but also because they want to play a role in supporting local communities. “Travel can

be a powerful force for good, and this initiative gave our clients an opportunity to make a meaningful impact while planning their vacation.”

Beyond fundraising, employees from the WestJet Group, including Sunwing Vacations team members, volunteered with GlobalMedic to pack more than 1,630 emergency food kits and family kits at GlobalMedic’s headquarters.

The supplies were transported via WestJet Cargo and distributed to families in hurricane-affected regions.

“Support from partners like Sunwing Vacations, the WestJet Group, and Canada’s travel agent community allows us to respond swiftly and effectively in times of crisis. These donations translate directly into lifesaving aid for families in Jamaica who are working to rebuild after Hurricane Melissa,” said Rahul Singh, Canadian paramedic and founder of GlobalMedic.

First-ever winter seasonal service to Sapporo with Air Canada from YVR

MONTREAL — Air Canada has announced nonstop service between Vancouver and Sapporo, Japan.

Set to start in December 2026, the flights are currently the only nonstops scheduled between North America to Sapporo, famous for its excellent skiing and winter sports, not to mention its world-famous ramen and Sapporo Beer.

Air Canada’s new service will bring travellers directly to Japan’s Hokkaido prefecture and the area’s exceptional powder conditions. The city is also home to the Sapporo Snow Festival and hot springs.

Mark Galardo, Air Canada’s Executive Vice President & Chief Commercial Officer, and President, Cargo, said the new flights further boost Air Canada’s extensive international network and positions the airline as the carrier with the most nonstop Japanese destinations from the North American mainland.

“Air Canada’s global network is further strengthened by the addition of Sapporo, a premier winter leisure destination in Japan’s northern Hokkaido prefecture. With this new service, Air Canada is reinforcing its Vancouver hub as North America’s second largest Pacific gateway, building on strong premium leisure and ongoing travel demand to Japan, while providing yet another sought-after destination for our customers and Aeroplan Members,” said Galardo.

He added that the new flights leverage Vancouver’s geographic proximity, providing the fastest way to reach Sapporo, saving more than

AIR CANADA HAS THE ONLY NONSTOPS BETWEEN NORTH AMERICA AND SAPPORO

two hours travel time each way.

“For our customers in Hokkaido, Air Canada’s new flights provide the only nonstop and the fastest way to reach the North American continent, with connections to over 45 destinations across Canada, the United States and Mexico at our YVR hub,” said Galardo.

Flights will operate from YVR to Sapporo’s Chitose Hokkaido Airport (CTS) onboard B787 Dreamliner aircraft three times weekly from midDecember 2026 until late March 2027. Seats are available for purchase now.

Flight AC55 will depart Vancouver for CTS at 1:25 p.m. on Mondays, Thursdays and Saturdays, effective Dec. 17, 2026, arriving at 3:35 p.m. the next day.

On the return leg, effective Dec. 18, 2026, flight AC54 will depart CTS at 7:55 p.m. Tuesdays, Fridays and Sundays, arriving back in Vancouver at 11:10 a.m.

On Air Canada’s international flights, ski bags and equipment are included as part of regular checked bag allowances (except for Basic Economy fares).

Air Canada’s winter service to Sapporo complements existing yearround services to Tokyo-Narita and Tokyo-Haneda, and summer seasonal services to Osaka-Kansai. Michelinstarred Chef Masaki Hashimoto is part of Air Canada’s culinary panel, and Chef Hashimoto’s creations are offered as part of Air Canada’s Signature Class dining menu on all Air Canada flights between Canada and Japan.

Global int’l tourist arrivals up 4% in 2025: UN Tourism

TORONTO — International tourist arrivals increased by 4% in 2025, signalling continued global travel demand and a return to pre-pandemic growth patterns, according to new data from UN Tourism.

The first World Tourism Barometer of the year reports an estimated 1.52 billion international overnight visitors worldwide in 2025, nearly 60 million more than in 2024.

Growth was supported by strong demand from major source markets, increased air connectivity, improved visa facilitation and continued recovery across Asia and the Pacific.

“Demand for travel remained high throughout 2025, despite high inflation in tourism services and uncertainty from geopolitical tensions. We expect this positive trend to continue into 2026 as global economy is expected to remain steady and destinations still lagging behind pre pandemic levels fully

recover,” said UN Tourism SecretaryGeneral Shaikha Alnuwais.

Europe remained the world’s largest destination region, welcoming 793 million international tourists in 2025, up 4% from 2024 and 6% above 2019 levels. Western Europe and Southern Mediterranean Europe led performance, while Central and Eastern Europe rebounded strongly, though arrivals remained below prepandemic volumes.

Africa recorded the strongest regional growth, with arrivals up 8%, driven largely by an 11% increase in North Africa. The Middle East saw 3% growth, reaching nearly 100 million international visitors and standing 39% above 2019 levels.

Asia and the Pacific continued its recovery, with arrivals rising 6% year over year, though totals remained 9% below pre-pandemic levels. North-East Asia led regional growth, while South Asia fully recovered to 2019 volumes.

The Americas recorded modest growth of 1%, with South America and Central America outperforming other subregions. Some Caribbean

destinations were impacted by Hurricane Melissa late in the year. The rebound in international travel was reflected across industry indicators, with international air capacity and passenger traffic up 7% through October 2025, according to IATA.

Global hotel occupancy reached 66% in November, matching 2024 levels.

Tourism export revenues reached a record US$2.2 trillion in 2025, including $1.9 trillion in international tourism receipts, up 5% year over year. Many destinations reported faster growth in receipts than arrivals, reflecting higher visitor spending.

Looking ahead, UN Tourism forecasts international tourism growth of 3% to 4% in 2026, supported by strong consumer demand, expanding air connectivity and major global events including the Milano Cortina 2026 Winter Olympics and the FIFA World Cup 2026 in Canada, the U.S. and Mexico, while noting ongoing risks tied to geopolitical uncertainty and elevated travel costs.

WestJet adds São Paulo as its 100th nonstop destination from Calgary

CALGARY — WestJet is expanding its international network with the launch of new nonstop service between Calgary and São Paulo, Brazil, marking the airline’s 100th nonstop destination from YYC.

Set to begin this fall, the new route will operate three times weekly between Calgary and Guarulhos International Airport, offering the only non-stop service between Western Canada and South America. The milestone underscores WestJet’s long-standing growth in Calgary while opening a new continental gateway for both leisure and business travel.

“Our first flight between Western Canada and South America is the beginning of an exciting chapter in WestJet’s Calgary story. From our very first flight in 1996 to 100 nonstop destinations on four continents, this city has stood alongside us every step of the way,” said WestJet Group’s CEO, Alexis von Hoensbroech.

“We’re deeply grateful to our Calgary partners and the millions of guests who have trusted us over the years; this support has made the road from one to 100 possible and we are proud to further strengthen Calgary’s position as the best connected midsized city in North America!”

The new 787-9 Dreamliner service complements WestJet’s winter leisure strategy, offering travellers a warmweather escape while expanding access to major cultural, economic and tourism centres across the continent. São Paulo serves as a gateway to destinations such as

Rio de Janeiro, Lima and Santiago, offering Canadian travellers a wide range of travel options from a single nonstop flight.

Beyond leisure travel, the route also supports increased business connectivity and cargo capacity. São Paulo is the largest city in the Americas and a major economic centre. Tickets are on sale now.

Flights from Calgary to São Paulo start Nov. 8, departing at 10:45 p.m. and arriving at 3:35 p.m. From São Paulo to Calgary, flights start Nov. 9, departing at 7:40 p.m. and arriving at 5:15 a.m.

Jamaica charts long-term tourism recovery plan

KINGSTON — Jamaica is using its post-hurricane recovery as an opportunity to reset and strengthen its tourism sector, positioning resilience and long-term sustainability at the centre of future growth.

Jamaica’s Minister of Tourism, Edmund Bartlett, recently outlined an ambitious post-hurricane recovery strategy that focuses on innovation, workforce support and infrastructure renewal as the island continues to welcome visitors.

The category 5 Hurricane Melissa brought sustained winds of 185 miles per hour in October 2025, an intensity never before seen in Jamaica or the Caribbean. Despite the severity of the storm, Bartlett emphasized that the destination remains safe, secure and welcoming for visitors.

“When we have mega disruptions of whatever type, whether weather-related or otherwise, the world recognizes that Jamaica is somewhere to visit, that Jamaica is a safe destination, that Jamaica is secure, and that Jamaica will give them a seamless experience,” he said.

Bartlett added the recovery effort goes beyond restoring the sector to pre-storm levels.

“As we chart the course forward for Jamaica’s tourism sector, we are not

simply seeking to return to where we were,” said Minister Bartlett. “We are reimagining what our industry can be – stronger, more sustainable, and better equipped to weather any storm that may come our way.”

The recovery framework includes strengthening infrastructure in vulnerable areas, reimagining resort development with more dynamic experiences, and creating new townships in coastal regions such as Black River. Environmental sustainability and workforce development are also key pillars as the sector adapts to climate change and evolving traveller expectations.

“Our workers are at the core of our recovery strategy as we provide support through relief initiatives and training to help them get back to their livelihoods. They will be at the forefront of our storytelling and high touch service for new and returning visitors in this post-hurricane period,” said the Minister.

Market diversification is another priority, with Jamaica continuing efforts to expand into emerging regions including Latin America and the GCC.

“This reimagining is about futureproofing Jamaica’s most vital economic sector,” Minister Bartlett said. “We are rebuilding tourism to sustain our people’s livelihoods for generations to come, while preserving the natural beauty and cultural richness that make Jamaica truly special.”

More than 70% of Jamaica’s hotels have reopened, with all airports and cruise ports fully operational. Attractions and tours are also welcoming visitors as the government works alongside industry partners and local communities to advance the recovery plan.

Globus family of brands debuts ‘Ultimate Guide’ for new travel advisors

TORONTO — The Globus family of brands has launched a new educational tool designed to support new-to-industry travel advisors.

The ‘Start Strong: Ultimate Guide for New Travel Advisors’ comes as the industry sees an influx of new advisors bringing a fresh energy and entrepreneurial drive while facing the challenges of complex products, shifting traveller expectations and increased competition.

According to Cory McGillivray, vice president of sales operations and channel marketing for the Globus family of brands, the new guide will help newer sellers build confidence, develop skills and establish sustainable businesses from the outset.

“We’re welcoming a growing class of travel advisors who are new to the industry and their success will shape the future of travel retail. What we’re seeing is a real need for education that goes beyond products to offer practical guidance that helps advisors sell with confidence, build trust quickly and grow businesses that last,” he said.

The guide addresses early-career challenges by providing practical insights to help advisors identify their niche, access tools and technology and convert leads into repeat business. It aligns with the company’s ‘We’ve Got U’ platform, which focuses on advisor education and support.

The Ultimate Guide is part of Globus family of brands’ broader investment in the advisor community that also includes a travel advisor portal with training and on-demand resources,

lead-generation and marketing tools, dedicated BDMs and access to a portfolio of touring and river cruise brands including Globus, Cosmos and Avalon Waterways.

“Our role is to help advisors succeed in not just booking trips, but building careers,” added McGillivray. “This guide, along with the tools and support behind it, reflects how seriously we take that responsibility.”

The Ultimate Guide is now available to those entering the travel industry as the advisor community continues to grow and evolve.

Quark waives solo supplement charge for select 2026 Arctic voyages

TORONTO — Quark Expeditions has a valuable new deal for solo travellers.

The polar specialist says there will be no Solo Supplement charge on its Ultramarine voyages for Arctic 2026. The savings are worth up to US$10,000 on solo traveller pricing on select Arctic 2026 voyages.

The deal is available while quantities last.

The offer is not bookable online and is only redeemable by connecting with one of Quark’s Polar Travel Advisors.

Travel agents are asked to reach out to Quark to request a promo code. The offer is not combinable with any other promotion..

CHASE THEThrill

Chase it over the rainforest canopy on a zipline. On a leisurely island tour aboard the Scenic Railway, or through the clouds as you reach Mount Liamuiga’s peak. At every turn, our island invites you to discover something new; something thrilling. Follow your appetite for adventure, and let it lead you to St. Kitts.

St. Kitts rolls out romance-focused campaign that highlights culinary and heritage experiences

The St. Kitts Tourism Authority has rolled out a new global romance campaign designed to position the destination as a leading choice for couples seeking intimate, uncrowded and meaningful escapes.

Building on the island’s ongoing ‘Do Not Disturb’ campaign, St. Kitts encourages travellers to slow down, disconnect and celebrate love through curated experiences, dining and heritage attractions. The initiative places a strong focus on St. Kitts’ expanding culinary landscape while weaving in the destination’s natural beauty and historic character.

“St. Kitts continues to offer couples something truly special — the chance to celebrate love surrounded by both natural beauty and history,” said Marsha Henderson, Minister of Tourism, Civil Aviation and Urban Development. “This year’s campaign captures the essence of St. Kitts’ romantic spirit, showcasing not only our stunning landscapes but also our growing collection of distinctive hotels, restaurants, and heritage landmarks that make every visit unforgettable.”

Romantic packages and experiences tied to the campaign are available through Feb. 28, 2026, with participating hotels and venues offering tailored options for honeymoons, anniversaries, babymoons and proposals. At Park Hyatt St. Kitts Christophe Harbour, couples can book a luxuryfocused package that includes airport transfers, daily breakfast for two, a couple’s massage and a three-course dinner overlooking the Caribbean.

At Royal St. Kitts Hotel, the Romance Package includes dessert for two, a hand-selected bottle of wine and themed room décor, while at St. Kitts Marriott Resort, couples can enjoy sparkling wine, spa time and thoughtful touches with a minimum two-night stay.

Dining plays a central role in the campaign, with several new and established venues highlighted. Koi Resort, Curio Collection by Hilton, is offering private beachfront or cabana dining experiences, while Orchid Bay Beach House combines ocean views with culinary experiences and sunset celebrations. New dining additions on the island include 1762° Gibraltar Gastrolounge, set atop the historic Brimstone Hill Fortress, and The Sommelier, a tapas and wine bar located on the Frigate Bay Strip.

Historic sites are also positioned as key romantic touchpoints. Fairview Great House and Botanical Garden offers couples a preserved colonial setting with sweeping views, while St. John’s Anglican Church, built from volcanic stone along the coast, is promoted as one of the island’s most iconic symbols of love.

For Canadian travellers, St. Kitts is accessible via seasonal nonstop Air Canada service from Toronto between November and April, as well as connections through several U.S. gateways.

For more information on St. Kitts, go to www.visitstkitts.com.

Solo specialist Just You has a new loyalty program, agent incentive

TORONTO — Got ‘Just You’ clients –past or present? The solo specialist has a new consumer promotion that rewards return Just You travellers, plus there’s also an agent incentive for new bookings.

With the new ‘Travel More’ loyalty program, past passengers can save on on their next Just You adventure.

Just You Canada is also offering a booking incentive for travel advisors. Agents who book a Just You holiday for clients now through Feb 28 will be rewarded with a $100 Amazon gift card.

100% YEAR-OVER-YEAR GROWTH

Meg Murgatroyd, Head of Trade Sales, North America, told Travelweek that Just You is focused on the Canadian market in a big way.

When she joined the solo travel specialist in April 2024, it was the first time the company had sales representation in Canada since the start of the pandemic. G Adventures acquired Just You in 2017.

“We have seen 100% growth year over year and we are off to a tremendous start in January,” Murgatroyd told Travelweek.

“Our return rate is excellent. Once a traveller experiences a Just You tour, over 50% of the travellers will book another tour. In fact, I have one agent who has a client that booked five Just You tours…the client has already taken one tour in 2025 and is planning on taking two tours in 2026 and another two tours in 2027,” she said.

There’s very much a “revitalized focus and increase in presence in the Canadian market,” she added, noting that Just You has also ramped

SOLO CANADIAN TRAVELLERS ARE VERY RESILIENT

up its trade marketing activities and ways to book, including Sherpa. Since fall 2025 Just You’s online booking system has leveraged the Sherpa platform used by G Adventures, giving agents the ability to make and amend bookings, hold options, update guest information and more.

The deal for past passengers with the ‘Travel More’ loyalty program rewards return travellers with a Cdn$185 per person discount.

The deal applies to all of Just You Canada’s past passengers who have travelled with Just You since Jan. 1, 2021. The limited-time initiative is a direct ‘thank you’ to all the Canadian travellers who have discovered the world with Just You over the last five years, says Murgatroyd.

Eligible travellers and their travel agents can claim the $185 discount by calling Just You Canada at 1-800280-1795 and quoting ‘Travel More’.

The first two months are a boon for bookings, so Just You Canada is also launching a major incentive

to reward travel agents. Agents will earn a Cdn$100 Amazon gift card for every single booking made during the booking window, Jan. 1 - Feb. 28. There’s no limit on earnings, so the more a travel advisor books, the more they earn.

We asked Murgatroyd what she’s seeing in solo travel trends.

“Surprising trends ... or not so surprising ... solo Canadian travellers are resilient and their enthusiasm to travel is unwavering, despite the current global climate. Walking tours are very popular with Canadians, especially the Amalfi Coast! And our newest tour, Scottish Islands Explorer, has been very popular, here in Canada. And finally – groups! I have had several agents build their own Just You groups and they sold very well. These agents have solo clubs or women’s travel clubs, so building a Just You group is perfect.”

Bookings open for new Rondoval Butler Villas at Sandals Saint Vincent

Sandals Saint Vincent and the Grenadines has opened reservations for a new collection of Rondoval Butler Villas with Private Pools, marking the next phase of expansion at the resort.

The addition introduces Sandals’ signature round-shaped Rondoval villa accommodations to its newest Eastern Caribbean resort. The 20 new villas are scheduled to welcome guests beginning Nov. 1, 2026.

Located along the edge of the Buccament Bay valley and surrounded by tropical gardens, the Rondoval Butler Villas range in size from approximately 1,000 to more than 2,000 square feet. Interiors feature king-size beds and spainspired bathrooms with double vanities, walkin showers and standalone bathtubs. Each villa also includes a private pool and outdoor soaking tub, fully stocked bar, 24-hour in-room dining and personalized butler service.

The Rondoval expansion builds on recent accommodation enhancements at the resort, including newly introduced Butler Villa Suites with private plunge pools. Some villas also feature dedicated media rooms, offering guests additional options for in-suite entertainment and relaxation.

Sandals Saint Vincent and the Grenadines is an adults-only resort offering contemporary design, a wide range of land and water activities and multiple dining and bar concepts. These include Buccan, which focuses on island-driven cuisine, and Three Jewels, featuring a curated selection of Caribbean rums and craft cocktails.

For a limited time, travellers can take advantage of the current Winter Blues Sale, available to book through Feb. 2, 2026, for travel through Dec. 25, 2027. Eligible bookings may receive instant credits, spa credits and additional benefits based on length of stay.

Three of the villas include private rooftop access designed for stargazing and open-air relaxation. These rooftop spaces offer an elevated nighttime experience, from moonlit swims and telescopeguided sky viewing to evening cocktails under the stars, supported by curated in-suite amenities and dedicated butler service.

Travel advisors seeking more information can contact their local Sandals Business Development Manager or Sandals Inside Sales at 1-800-545-8283.

Sell Your Way to the USA returns for Canadian agents

TORONTO — The Sell Your Way to the USA incentive is returning for 2026, giving Canadian travel agents another opportunity to earn firsthand experience in key U.S. destinations.

The program is offered in partnership with Air Canada, Travel Nevada, Lake Tahoe Travel, Utah Office of Tourism, Visit Salt Lake, Visit Seattle, Travel Oregon and Brand USA.

The 2026 incentive offers agents the chance to qualify for one of four selfguided or self-driven FAM itineraries across the U.S. A total of 12 spots are available, with three agents selected for each itinerary. The program is designed to reward agents who actively sell U.S. travel while building destination knowledge through firsthand experience.

“We’re thrilled to bring back this incredible program in collaboration with our valued U.S. destination partners, Brand USA and Air Canada,” said Corey Marshall, Director of Canuckiwi. “With limited spots available, this is an amazing chance for Canadian travel agents to showcase their expertise, sell the USA and enjoy these destinations up close.”

HOW TO EARN A SPOT

Agents earn points for bookings made during the selling period, Jan. 15-March 31, 2026. Agents earn 1 point for every round-trip Air Canada return airfare booked to the USA; 1 additional point for every PNR that includes Seattle, Salt Lake City, Portland, or Las Vegas; 1 additional point for land packages (hotels, tours, sightseeing) booked within participating partner destinations; and 1 additional point for completing a badge on the Brand USA Discovery Program featuring an included destination partner.

THE REWARD

The top 12 selling agents (three for each FAM itinerary) with the most point totals will win a spot on one of the four FAM trips. Each prize package includes roundtrip Economy Class airfare with Air Canada from a major Canadian hub, along with a land package that covers accommodations, a rental car if required, activities and select meals.

HOW TO PARTICIPATE

Agents interested in participating must register by March 15 by submitting their name, agency and contact details through the registration link, or by emailing Caunckiwi’s Peri McCardle at peri@ canuckiwi.com.

Once registered, agents will receive full incentive details along with a tracking sheet to monitor sales and points earned. The selling period runs from Jan. 15- March 31, 2026.

For more information, click here.

MSC Cruises Canada honours standout travel partners

TORONTO — MSC Cruises Canada has recognized leading members of its travel advisor community with its annual Travel Partner Excellence Awards, celebrating the role advisors play in supporting the cruise line’s continued growth in Canada.

The awards highlight partners whose collaboration, sales performance and commitment have contributed to strengthening MSC Cruises’ presence in the Canadian market.

“These awards are our way of saying ‘thank you’ to the partners who consistently go above and beyond for MSC Cruises,” said Ian Patterson, Country Manager, MSC Cruises Canada. “Their expertise, enthusiasm and belief in our product help bring our Europeaninspired style of cruising to life for Canadian holidayers.”

This year’s recipients include Western Quebec Retail Partner of the YearExpedia Cruises Laval Est; Ontario Retail Partner - Uncruising; Eastern Quebec & Atlantic Canada Retail Partner of the Year - Le Voyagiste de Québec; and Western & Central Canada Retail Partner of the YearExpedia Cruises in Chestermere.

More winners include: Consortia Partner of the Year - Expedia Cruises; MSC Yacht Club E-Retail Partner of the Year - Expedia Cruises Laval; MSC

Cruises ‘NUOVO’ Partner of the Year - Yue Cruise International; and True Partner of the Year - Caroline Hay, Trevello Travel Group.

Looking ahead, MSC Cruises is expanding its offerings in 2026 with its first year-round Southern Caribbean program from La Romana aboard MSC Opera. The line will also introduce new Caribbean itineraries from Miami aboard MSC Meraviglia, launch its first Alaska sailings on MSC Poesia in May, and debut MSC World Asia in December.

Antarctic expedition up for grabs with ACTA referral program

TORONTO — ACTA has launched a new referral program for 2026, offering travel advisors and agencies across Canada the chance to win a once-in-a-lifetime Antarctic expedition valued at approximately $45,000.

Launched in partnership with Aurora Expeditions, the program runs through Aug. 31, 2026, and is designed to encourage membership growth, referrals and professional certification.

One winner will be awarded the grand prize of one complimentary cabin (1x FOC) on the South Georgia, Falklands and Antarctica expedition aboard the Sylvia Earle, in a Balcony B cabin.

Participants will earn ballots toward the exclusive grand prize draw with every qualifying action. They can increase their chances of winning by engaging more deeply with ACTA throughout the campaign period. The more actions completed, the more ballots earned.

Participants earn ballots by: joining ACTA or renewing their ACTA membership for 2026 (retroactive to Sept. 1, 2025 for 2026 renewals); referring an advisor or agency to join ACTA; and enrolling in, completing or renewing CTC / CTM certification.

TravelBrands’ rental car incentive runs through

Feb. 15

TORONTO — TravelBrands is rewarding Canadian travel advisors with the launch of a new limitedtime car rental incentive for the winter season.

Under the ‘Winter Blues’ promotion, advisors will receive a $100 gas card on every fifth eligible car rental booking. The incentive applies to new online car rental bookings made Jan. 21 - Feb. 15, 2026, with vehicle pick-ups required to take place on or before July 31, 2026.

The offer is valid across all destinations serviced by TravelBrands’ global car rental portfolio. Participating suppliers include Avis, Budget, Hertz, Dollar, Thrifty, Waygo, Europcar Alamo, Enterprise and National.

100 km Made for Canadians

WIN ROADTRIP GOODIESFROM

With 100 km of beaches, 2,000+ restaurants, 80+ golf courses and hundreds of attractions, Myrtle Beach is your clients’ perfect escape from the Canadian chill.

Don’t just take our word for it. Enter to win a $100 gas card and a backpack full of road trip essentials to see The Beach for yourself. The 65th Annual Can-Am Days start on March 13, and there’s never been a better time to explore everything we have to offer.

Scan to enter our road trip giveaway.

The Myrtle Beach Area Chamber of Commerce and the City of Myrtle Beach have been welcoming Canadians to The Beach for Can-Am Days for over 65 years!

Myrtle Beach is all about reconnecting with loved ones, exploring the 100 km of Grand Strand natural splendor, learning coastal culture in the 14 different communities, playing your best game of golf, and finding that perfect bite. With discounts and events specifically for Canadians, now is the time to recommend Myrtle Beach to your clients or better yet check it out for yourself.

Learn more at the CAN AM Days webpage for a chance to WIN!

Chance to win a $100 gas gift card & backpack filled with road trip essentials!

“This product is unique, it’s growing, and it sells,” says Le Boat’s McLean

TORONTO — Le Boat’s bookings in the Canadian market are up – “incredible growth” says Lisa McLean, Le Boat’s Canadian Marketing Manager – as more Canadians look for travel options close to home.

Domestic travellers are fuelling much of the upswing. “Last year we saw a 26% increase in bookings from Canadians. The staycation trend has really taken hold, and Le Boat fits perfectly into that space,” McLean told Travelweek in an interview at the 2026 Toronto International Boat Show.

For Canadian travel advisors seeking something truly unique to offer their well-travelled clients, Le Boat delivers an unforgettable experience: private, self-drive canal cruising through some of the world’s most scenic waterways – no boat licence required.

cruiser – after a thorough training session – with itineraries tailored to their interests. Each boat includes a full kitchen, linens, towels and top-deck lounging space. Bikes and

IT’S PERFECT FOR CLIENTS LOOKING FOR A NEW WAY TO EXPLORE EUROPE

Le Boat has been operating in Canada for eight seasons, expanding from an initial 16 boats on the UNESCO World Heritage Rideau Canal to a fleet of 34 vessels. Today, the company offers cruises from two Ontario bases – Smiths Falls and Peterborough –providing access to both the Rideau Canal and the Trent-Severn Waterway.

The appeal of a Le Boat vacation lies in its blend of freedom, comfort and soft adventure. Travellers pilot their own fully equipped luxury

paddleboards are also available to rent, making it easy to explore towns and trails along the way.

“Think of it as a floating cottage,” says McLean. “You eat, sleep and cruise at your own pace. It’s similar to an RV holiday – but on the water.”

Le Boat offers a range of boats with two to five cabins, accommodating couples, families, or larger multigenerational groups of up to 12 people. And yes, even the 49-foot,

five-cabin boat can be operated without a licence.

“A lot of people are surprised by that,” McLean adds. “But our boats are designed for beginners. They’re capped at about 10 kilometres an hour, and our Horizon series includes bow and stern thrusters to make docking and navigating locks easy. If I can drive one, anyone can.”

From a pricing standpoint, Le Boat’s rentals are based on a per-boat model, not per person. A four-night cruise starts at around $1,700, while a seven-night itinerary typically runs just under $3,000 based on five people sharing. Optional bundles that include fuel, insurance and extras like bikes are available to simplify the booking process.

For travel advisors, Le Boat presents a commissionable opportunity that’s both flexible and in demand. “At least 30% of our bookings come through travel agents,” says McLean. “But we know we’re underserviced in the

trade. We really want agents to see the potential here.”

Le Boat offers a base commission of 10%, with the option for overrides and higher earnings for highperforming agents. Fams are also available for those looking to experience the product first-hand. “If agents try it themselves, they’ll feel confident recommending it to clients,” she adds.

The ideal Le Boat client is typically affluent and well-travelled – often in the 55+ age range – but the market is expanding. “We’re seeing more multigenerational groups and families booking. I always say, I’m just over 55, and I’d take my adult son and his kids, and maybe the grandparents too,” McLean says.

Internationally, Le Boat is a wellestablished brand, now in its 55th season in Europe, where it operates over 1,000 boats and serves approximately 18,000 travellers annually. European itineraries are available in destinations like France, Italy, the UK, the Netherlands and Belgium. Popular cruising regions include the Canal du Midi, Burgundy, the Thames, the River Lot, and even through Amsterdam and Venice.

McLean encourages agents to position Le Boat alongside other charter products. “If you’re already booking clients on yacht charters in the Caribbean – like The Moorings in the BVI – this is a very similar concept, just on inland waterways,” she explains. “It’s perfect for clients who’ve ‘been there, done that’ with Paris or Rome and are looking for a new way to explore Europe.”

All European rentals include mooring and lock passes, and the boats are well supported with navigation tools, itinerary suggestions, and 24/7 assistance. “In France, for example,

the canals are man-made and away from private homes, so you can just moor along the bank and enjoy the countryside. It’s a level of freedom you don’t often get with other types of travel.”

McLean says agents should look for clients who value independent travel, love nature and are open to something a little different. “It’s for the adventurous, but not in an extreme way. Our customers are active and curious. They want to explore – just at their own pace, from the water.”

For more information on agent rates, commissions or to request a fam, travel advisors can contact Le Boat directly. “We want to work with more Canadian agents,” says McLean. “This product is unique, it’s growing, and it sells.”

Air Transat to launch loyalty program with Desjardins & Visa

MONTREAL — Air Transat is gearing up to launch a loyalty program in partnership with Desjardins Group and enabled by Visa.

The new program will offer exclusive benefits and an enhanced experience, says Xavier Szwengler, VP, Marketing and Distribution at Transat.

The program is slated to debut in the second half of 2026.

“This strategic partnership with Desjardins, powered by Visa, is a fundamental pillar of our business strategy. It allows us to strengthen ties with our customers while accelerating sustainable value creation for Transat and its investors,” said Szwengler.

He added the alliance brings together two iconic Quebec-based companies, backed by one of the world’s most trusted and secure payment networks.

Nathalie Larue, EVP, Personal Services and Community Life at Desjardins Group, said Desjardins is “very proud” to see the partnership come to fruition. “We look forward to unveiling our line of credit cards that will enhance the loyalty experience offered by Air Transat,” she added.

Visa has worked with Desjardins for more than 50 years, noted Dan Iwachiw, VP and Head of Product, Visa Canada, “and we’re excited to be collaborating with another Canadian institution, Air Transat, in this next chapter.

The new suite of credit cards are designed to bring “more travel opportunities, meaningful rewards, and exceptional payment experiences to Canadians,” said Iwachiw.

More details will be shared in the coming months.

Scenic & Emerald open early access to 2027 Europe cruises

VANCOUVER — Scenic and Emerald have opened early access to their 2027 Europe river cruise programs, giving Canadian travel advisors and clients the opportunity to secure preferred departure dates, premium staterooms and launch offers ahead of broader market release.

The early release applies to a wide selection of 2027 Europe river itineraries across both brands and is available for a limited time, with bookings required by March 31, 2026, subject to availability.

Emerald Cruises’ 2027 early release includes a range of added-value offers across its European river program, including the debut of its newest Star-Ship, Emerald Lumi, which will sail on the Seine. The line is also introducing a new Rhine itinerary for 2027.

Best Available Airfare offers vary by cruise length and stateroom category.

On 11- to 15-day and longer cruises, guests can receive free airfare, with select suites eligible for additional savings of up to $1,000 per person. For eight- to 10-day cruises, airfare is free or reduced, ranging from $0 to $495 per person depending on cabin category.

Savings-only options are also available for clients who wish to arrange their own airfare.

Scenic’s early release for 2027 focuses on its all-inclusive ultraluxury Europe river cruising portfolio, which spans 15 countries, 12 rivers and 21 itineraries.

The collection features ICONIC routes along the Rhine, Danube,

Bordeaux and Douro, with options to add land extensions in destinations such as the French Riviera, Berlin and Amsterdam.

The 2027 program also includes both new and returning themed wine and culinary itineraries, designed to explore Europe’s regional food and wine traditions, from major wineproducing regions to Central Europe.

Scenic’s early booking offers include free or reduced airfare combined with savings of up to $3,000 per couple, or savings-only options ranging from $2,300 to $6,300 per couple.

In addition to individual booking offers, groups booking 2027 Europe river itineraries with Scenic or Emerald Cruises can access an additional $200 in savings per person.

This incentive can be combined with existing group offers.

Scenic Group has also introduced a two-tiered wine program tailored to river and yacht cruise wine groups and travel advisors working with wine-focused clients.

TravelBrands hires Hubbard as new BDM for B.C.

TravelBrands has named Janita Hubbard as BDM for British Columbia, strengthening its sales and partner support presence in Western Canada. Hubbard brings 13+ years of travel industry experience to the role. She is the founder of Flying Solo Travel Club and most recently worked as an IC with a leading retail travel organization. “Janita’s strong retail background, combined with her professionalism, creativity and forwardthinking mindset, makes her a valuable addition to our team,” said Bruce Lidberg, Senior Director, Sales at TravelBrands. Hubbard’s focus will include strengthening agency relationships, driving sales growth and expanding TravelBrands’ footprint in B.C. She can be reached at Janita.Hubbard@travelbrands.com