A LIFE OF MOVEMENT AND MINDSET: LESLIE HOCKER'S JOURNEY TO YOUTHFUL AGING
PG 46
THE ENGINEER WHO EXPOSED A BILLIONDOLLAR DECEPTION
PG 32
THE MAN BEHIND THE MASK
A LETTER FROM THE EDITOR
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CONTRIBUTORS
Publication Team
Publisher: John Highland
Editor In Chief: Hannah H.
Editorial Assistant: Jillian Fast
Graphic Designers: Laura Poyner, Dylan R-N
Contributing Authors: Evelyn Flaharty, Riley George,
Executive Team
Vice President of Development: Mark Carvalho
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Fractional Marketing Officer: Craig Handley
Advisory Board: Dr. Ken Davis
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"After discovering that major companies were delivering red light products with limited effectiveness, I set out to create a truly therapeutic solution. Our first device delivered 15 times the optical power of leading competitors, enabling much shorter treatment times. Today, clinics sell dozens of VISOs each week—including one that moves 100 units monthly—which validates that medical professionals recognize the VISO as a serious therapeutic device, not just another consumer gadget.”
-Bill Wiedemann, CTO of Lumara
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THAT CAN TRANSFORM YOUR HEALTH SPICES EVERYDAY
BY EVELYN FLAHARTY
When it comes to staying healthy, we often think about eating more vegetables, drinking water, or taking supplements. But what if one of the most powerful health upgrades is already sitting in your kitchen cabinet? Spices don’t just make food taste better. They can also play a significant role in how your body feels, heals, and functions every day.
Five standout spices that I include daily in my diet are cinnamon, turmeric, ginger, garlic, and oregano. Of course, many other spices offer health benefits, but these five are my daily, non-negotiable, goto spices. These common ingredients have been used for centuries in traditional cooking and natural medicine, and for good reason. They support immunity, reduce inflammation, aid digestion, and protect the body from damage caused by stress, pollution, and aging.
The best part? They’re inexpensive, easy to use, and incredibly effective when used consistently. You don’t need to be a gourmet chef to take advantage of their benefits, which is a good thing for me. Whether your goal is muscle growth, faster recovery, or general wellness, incorporating these spices into your daily meals can give you a natural edge.
Let’s take a closer look at what makes each of these spices so powerful.
CINNAMON
Cinnamon is a familiar favorite for many people. Whether it’s added to baked goods or stirred into coffee, cinnamon adds a cozy flavor that feels like a warm hug. But beyond its taste, cinnamon also offers several important health benefits.
One of the most notable is its ability to help regulate blood sugar levels. This is especially useful for people who experience energy crashes, sugar cravings, or mood swings throughout the day. Cinnamon contains natural compounds that help the body use insulin more effectively, which can lead to more balanced energy levels and less strain on the body over time.
As a professional bodybuilder, blood sugar control is key when aiming to build lean muscle and reduce fat. Stable insulin levels can help limit fat storage and encourage better nutrient partitioning, meaning your body directs nutrients toward muscle growth rather than fat accumulation. This is why I add cinnamon to my oatmeal, yogurt, protein shakes, and sweet potatoes.
Cinnamon is also rich in antioxidants, which help fight damage from free radicals—unstable molecules that contribute to aging and many chronic illnesses. Some research even suggests that cinnamon may support heart health by lowering cholesterol and blood pressure.
TURMERIC
If you’ve ever had curry or golden milk, you’ve tasted turmeric. It’s known for its bright golden yellow color and has long been used in Indian and Middle Eastern cuisines. This spice is just as valuable in your wellness routine as it is in your spice blend.
The secret behind turmeric’s health power is curcumin, a compound known for its strong anti-inflammatory and antioxidant effects. Inflammation is your body’s way of dealing with injury or stress. However, when it becomes chronic (meaning it sticks around too long), it can contribute to joint pain, fatigue, and chronic diseases like arthritis or heart issues.
Curcumin helps calm this inflammation and protect your cells from damage. Why does this matter to me as a bodybuilder? Intense workouts cause tiny tears in muscle fibers, leading to inflammation during the repair process. While this is a natural part of muscle growth, too much inflammation can slow down recovery and contribute to chronic joint pain or overtraining symptoms. Curcumin helps reduce excessive inflammation, allowing for faster recovery, less soreness, and improved joint function.
One thing to know is that the body doesn’t easily absorb turmeric on its own. That’s why it’s often paired with black pepper. Not sure how to incorporate turmeric into your diet? I like to add turmeric to my eggs, rice, vegetables, and detox smoothies. You can also make golden milk with turmeric, milk (or a plant-based alternative), cinnamon, ginger, and honey.
GINGER
Ginger is one of the most versatile and widely used spices in the world. Its bold, slightly spicy flavor can brighten up both sweet and savory dishes. But its benefits go far beyond flavor.
Ginger is best known for its ability to ease nausea and support digestion. Whether you’re dealing with motion sickness, morning sickness, or an upset stomach, ginger can help calm things down. It promotes the production of digestive enzymes and helps food move through the digestive tract more smoothly.
Ginger also supports the digestive process, which is often overlooked in bodybuilding nutrition. Proper digestion is essential to absorbing the nutrients from high-protein and high-calorie meals. If your digestive system isn’t functioning optimally, you may not be getting the full benefit of your nutrition plan. Ginger stimulates digestive enzymes, reduces bloating, and helps your body better process large meals.
But ginger’s value goes well beyond digestive aid. For athletes, it offers several key advantages: reduced inflammation, lower muscle pain, and enhanced digestion and nutrient absorption. Like turmeric, ginger contains bioactive compounds (such as gingerol) that reduce inflammation and oxidative stress in the body. This makes it incredibly effective for reducing joint pain, easing postworkout soreness, and promoting faster muscle repair. All music to my ears, especially when training legs.
I use ginger the same way I use turmeric; both go into my detox smoothies. Looking for more ideas? Try adding fresh grated ginger to stir-fries and marinades. You can also make ginger tea by steeping fresh slices in hot water with lemon and honey, or sprinkle powdered ginger into oatmeal and baked goods.
GARLIC: NATURE’S IMMUNE BOOSTER
Garlic is one of the oldest natural remedies on record, and it still holds up today. While it’s a flavor favorite in cuisines all over the world, garlic’s real strength lies in its powerful immune-boosting and heart-supporting properties.
The key compound in garlic is allicin, which is released when garlic is chopped, crushed, or chewed. Allicin has strong antimicrobial properties, helping the body fight off bacteria, viruses, and even fungi. That’s why garlic is often recommended as a natural remedy for colds, coughs, and minor infections.
From a cardiovascular perspective, garlic has been shown to reduce blood pressure and improve cholesterol profiles. For athletes and bodybuilders such as myself, healthy circulation means better oxygen delivery to muscles, improved endurance, and faster recovery. Some studies even suggest that garlic supplementation can increase peak exercise capacity and reduce fatigue.
Garlic is also rich in antioxidants, protecting cells from damage and supporting the detoxification processes that help your body bounce back from intense training. It may even support detoxification by helping the liver process and eliminate toxins more effectively.
My favorite way to enjoy my vegetables is to sauté them in garlic and olive oil. The aroma of the garlic roasting in the olive oil – delightful. For maximum benefit, let chopped garlic sit for 5–10 minutes before cooking—it allows the allicin to activate fully.
OREGANO
Oregano is more than just a topping for pizza or a garnish on pasta. It’s a potent antioxidant and antimicrobial herb that can help the body fight off infections, support gut health, and enhance recovery. It contains carvacrol and thymol, two natural substances with strong antibacterial, antifungal, and antiviral effects.
These compounds make oregano an excellent supporter of immune health. During cold and flu season, oregano can help your body defend itself naturally. It may also support gut health by fighting off harmful bacteria and promoting a healthy balance of microbes in your digestive system. Oregano is also high in antioxidants, which help protect your body from cell damage and inflammation. While fresh oregano is great, dried oregano is even more concentrated and easier to keep on hand.
For athletes, especially those in heavy training phases or during travel and competition seasons, oregano can act as a natural defense system. It may also help balance the gut microbiome—a critical factor in overall health, nutrient absorption, and even mood regulation.
A healthy gut means better digestion, less inflammation, and a stronger immune response. Considering the physical demands placed on the body by intense training, maintaining immune health is non-negotiable. The less time you spend sick or rundown, the more consistent and productive your training will be.
Oregano also acts as a natural preservative in foods, which is why it’s often used in meal prep and storage-friendly recipes. Sprinkle dried oregano on roasted vegetables, pasta, chicken, or soups. Fresh oregano can be chopped and added to salads or infused into oils for dressings.
HOW THESE SPICES SUPPORT WHOLE-BODY WELLNESS
One of the best things about these spices is how they complement one another—both in flavor and function. They each support different parts of the body, but many of their benefits overlap, creating a stronger effect when used together. For example:
• Cinnamon and ginger can balance blood sugar and improve digestion, making them perfect for stabilizing energy throughout the day.
• Turmeric and black pepper reduce inflammation and support joint health.
• Garlic and oregano provide a powerful immune-boosting combo.
• Ginger and turmeric soothe the stomach and help ease aches and pains.
Now you understand why, as an athlete, these are my favorite spices. And you don’t need to use large amounts. Plus, they are perfect to mix together. Even small, consistent doses added to daily meals can gradually support your health and help prevent many common ailments.
SIMPLE WAYS TO USE THESE SPICES EVERY DAY
Incorporating these spices into your routine doesn’t require a complete kitchen makeover. It’s easy to start with what you’re already eating and find creative ways to add extra flavor and nutrition. I’ve shared with you some of the ways I incorporate these spices into my daily diet. Here are a few more ideas:
• Breakfast: Add cinnamon and/or ginger to oatmeal, pancakes, smoothies, or tea.
• Lunch: Use turmeric and black pepper in soups, rice bowls, or roasted vegetables.
• Dinner: Cook with garlic and oregano in pasta dishes, grilled chicken, or stir-fries.
• Snacks: Sip ginger tea or turmeric golden milk in the afternoon or evening.
• Meal Prep: Season large batches of food with these spices to add flavor and long-lasting health benefits.
You don’t need to change your whole menu—just enhance what you’re already making with smart, flavorful additions.
WHY THIS MATTERS FOR EVERYONE
In today’s world, we’re all juggling busy lives, trying to stay healthy, and often feeling like we don’t have time to think about nutrition in detail. That’s what makes these five spices so helpful—they’re a simple, natural, and affordable way to support your health, no matter your age or lifestyle.
They don’t require a prescription. They don’t come with a long list of side effects. They don’t even cost much. Yet they offer real, research-backed benefits for your immune system, your digestion, your heart, your joints, and your energy.
And perhaps just as important, they make your meals more delicious, which makes eating healthy feel less like a chore and more like a joy.
FINAL THOUGHTS: SMALL ADDITIONS, BIG IMPACT
Cinnamon, turmeric, ginger, garlic, and oregano may seem like small additions to your meals, but their impact on your health can be surprisingly significant. These spices have stood the test of time in kitchens around the world, and for good reason.
They help your body fight inflammation, stay energized, digest food more easily, and defend against illness. Best of all, they’re easy to use and enjoy.
So, the next time you’re reaching for seasonings, remember: you’re not just adding flavor—you’re adding powerful support for your well-being. Spice by spice, meal by meal, you’re building a foundation for a healthier, more vibrant life.
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The
Art Longevity:of An
Interview with Dr. Julian Gershon
By Riley George
Dr. Julian Gershon, a physician with more than four decades of experience, is a pioneer in the fields of sports medicine, anti-aging, and regenerative medicine. From following in his father’s footsteps to becoming a published author and leader in his field, his journey is a testament to his passion for helping others achieve a vibrant, long-lasting, healthy life. With a practice that has been cash-only since 2014, Dr. Gershon has built a loyal following of patients who trust him to optimize their health and well-being.
A Family Tradition and a Professional Evolution
Deeply rooted in family history, Dr. Gershon’s path to medicine was a personal one. He pursued his studies at the Kirksville College of Osteopathic Medicine in Missouri, the nation’s first D.O. school and the alma mater of his father.
"I only applied to that one medical school, having fallen in love with it as a boy through my family roots there," he reminisced.
After graduating, he started practicing in 1980, working alongside his father and developing a deep understanding of osteopathic principles.
His commitment to learning and expanding his expertise led him to achieve a remarkable three board certifications: family medicine, sports medicine, and anti-aging regenerative medicine. Dr. Gershon spent two decades as a Division I team physician at the University of North Texas, a role he cherished.
"I loved it, and I worked as the team physician there for a long time. It was a great experience," he said of his time working with the university's athletes.
He then moved to Aspen, Colorado, in 2010, fulfilling a lifelong dream he'd had since he was a teenager growing up and ski racing in northern Michigan.
A Vision for the Future of Medicine
Dr. Gershon’s career took a significant turn around the year 2000 when his colleague, Bob Goldman, founded the American Academy of Anti-Aging Medicine (A4M). Dr. Gershon remembers attending an A4M conference and being blown away by it, recognizing that anti-aging was the future of medicine. He recalled a conversation from 1989 where he dismissed the concept of anti-aging medicine, saying his colleague who was exploring it had “lost his mind."
However, after attending the A4M conference, he recalled, "The light switched on for me. I knew I was seeing where the future of medicine was heading, and I was going to do everything I could to be a leader in the field."
He began studying anti-aging and regenerative medicine, a field that resonated with his personal health journey as an aging athlete. He began testosterone therapy 22 years ago, a decision he credits for helping him feel great and keep up with his five children and nine grandchildren.
"I'm not going down without a fight," he said, reflecting on his decision to pursue this new path.
He has since been a fixture at A4M conferences, not having missed one in 20 years.
Dr. Gershon believes that the principles of anti-aging medicine are finally gaining mainstream acceptance.
"The pendulum is swinging in the other direction now, where people are learning more, and this is becoming a mainstream way of approaching medicine, as it should," he said.
He sees this as a positive change, pointing out that many conventional doctors are still largely unaware of the benefits of longevity. He is optimistic about the future, citing the growing availability of information to the public and the increasing number of physicians who are incorporating these principles into their practices.
Harnessing the Power of Regenerative Therapy
A core part of Dr. Gershon's practice is regenerative medicine, particularly the use of stem cells and exosomes. He has performed over 1,200 procedures since 2012, utilizing a range of products, including autologous fat-derived stem cells and exosome products. He noted he has seen dramatic turnaround from days to weeks in patients with significant autoimmune issues, including those with long-haul COVID and vaccine injuries.
His therapies have had a significant impact on his patients' lives, with Dr. Gershon reporting an 80 to 90% reduction in pain in patients with joint pain, often after just one procedure. He recounted a story of a patient whose shoulder he treated six years ago.
"He continues to have no pain with treatment," Dr. Gershon said, adding that he treated the patient's right shoulder that very day. "It's pretty rewarding to be able to make that kind of impact in people's lives."
He has countless patient stories, with many who have been told they would need a joint replacement finding complete pain relief instead through such therapies.
Dr. Gershon also uses regenerative therapies to treat a range of other conditions, including autoimmune disorders such as Lyme disease, lupus, and rheumatoid arthritis.
"The exosomes and stem cells, first and foremost, modulate the immune system," he said, which leads to significant improvements. He also sees the potential for these therapies in treating hormonal imbalances, which he considers to be of epidemic proportions.
He now sees men in their 30s and women decades before menopause, suffering from low testosterone, something he never saw earlier in his career. He helps these patients with a range of hormone replacement therapies, including pellets, injections, and creams.
"I treat a lot of couples," he explained. "It's great to see them with vitality back in their life."
Beyond the Fatigue: A Bestselling Author
Dr. Gershon’s commitment to sharing his knowledge led him to write a book titled Beyond The Fountain of Youth: How To Live Better Longer With The Power Of Regenerative Medicine. The book recently became an Amazon bestseller and won the Summer Reading Awards for non-fiction health and fitness.
“I wrote it to share what I’ve learned over 22 years in regenerative medicine. There is a better way, and you don’t have a fighting chance if you don’t balance your hormones,” he emphasized.
He is excited about the future of his practice and the field of medicine as a whole. In addition to his writing, Dr. Gershon is continuing to expand, with plans to open an office in Cabo San Lucas, Mexico. He envisions a future of working a few days a week and playing golf in Cabo, a well-deserved change of pace for a doctor who has dedicated his life to helping others live healthier, more vibrant lives.
A Continuing Mission to Redefine Health
Dr. Julian Gershon’s journey is a compelling narrative of professional evolution, driven by a deep-seated desire to offer his patients a higher quality of life. Moving beyond the confines of conventional medicine, he has not only embraced, but also pioneered, the fields of anti-aging and regenerative medicine. His decision to operate a cash-only practice since 2014 reflects a commitment to a patient-centered approach, free from the constraints of insurance companies, allowing him to deliver personalized care and innovative therapies.
His dedication to education is evident in his best-selling book, Beyond The Fountain of Youth: How To Live Better Longer With The Power Of Regenerative Medicine, which serves as a powerful testament to his career-long mission: to share what he has learned and empower individuals to take control of their health. From helping aging athletes to providing relief for those with chronic pain and autoimmune issues, Dr. Gershon's work demonstrates a profound impact on the lives of his patients. As he looks toward new horizons, including expanding his practice to Cabo, his legacy is one of unwavering belief in a better way—a path toward a vibrant, long-lasting, and healthy life for all who seek it.
Your Wellness Journey Starts Here: Learn how Dr. Julian Gershon is transforming regenerative medicine - visit https://aspen-regenerativemedicine.com/.
Because Small Tails Don’t Tell Big Stories
Wild caught by hand. Delivered to your Wild caught by hand. Delivered to your door. Ready to steal the show. door. Ready to steal the show.
When it comes to dinner, subtlety has its place.
When it comes to dinner, subtlety has its place
This is not that place. This is not that place
This is the kind of lobster tail that earns silence at the
This is the kind of lobster tail that earns silence at the table followed by applause. table followed by applause.
Caught by hand off the coast of the Nor th Atlantic.
Caught by hand off the coast of the Nor th Atlantic. Flash-frozen the day it's landed. Flash-frozen the day it's landed.
THE ENGINEER WHO EXPOSED A BILLION-DOLLAR DECEPTION:
How Bill Wiedemann's VISO Mask is Revolutionizing Red Light Therapy and Exposing an Industry Built on Ineffective Devices
WHEN AN ENGINEER with precision measurement equipment tested the top-selling LED face masks in a billion-dollar market, he discovered something disturbing: they barely worked. Bill Wiedemann, President and CTO of Lumara Systems, found that the devices generating hundreds of millions in annual revenue were delivering what he calls "spotty coverage at best"—treating only 5% to 15% of facial skin.
This discovery came at a pivotal moment. In 2022, clinical customers using Wiedemann's full-sized red light therapy panels—which deliver 25 mw/cm² average power—began asking for LED face masks they could recommend to patients. But these medical professionals had seen firsthand what real red light therapy could accomplish with proper power and coverage, and they refused to sell what they considered inadequate consumer devices.
"I am upset that 95% of the red light products shipped do nothing," says Wiedemann, speaking from his San Jose, California headquarters. "When I discovered that the vast majority of LED mask companies were delivering products that were less than effective, I set out to make a red light face mask that was truly effective." This request from his clinical customers became the catalyst for what would become the VISO mask—a second-generation device designed to deliver professional-grade results at home.
THE ACCIDENTAL REVOLUTIONARY
Wiedemann's journey into red light therapy began not in a laboratory, but through personal experience. In 2016, two friends introduced him to red light therapy's benefits. With 36 years in venture capital-backed companies, leading sales, marketing, business development and engineering since graduting from Cal Poly San Luis Obispo in 1980 with a degree in Electrical Engineering and Technology.
Armed with precision measurement equipment, he began testing the full-sized red light therapy panels generating millions in revenue annually. What he found shocked him.
"When I measured the optical power of one of the top three companies and compared our optical power to theirs, my first product provided more than ten times the optical power. Higher optical power enables shorter treatment times," Wiedemann explains. The competitor's device delivered a mere 2 milliwatts per square centimeter, while his engineering approach achieved 20 mw/cm²—providing ten times the therapeutic power.
This discovery led to the founding of Lumara Systems on July 1, 2016, with a clear mission: create red light therapy devices that actually work. Wiedemann developed an effective full-sized panel solution at the $2,000 price point delivering 25 mw/cm² uniform energy that redefined what effective red light therapy could accomplish.
THE BILLION-DOLLAR PROBLEM
By 2022, the LED face mask market was gaining momentum, and has since grown to $1 billion in total sales. Slick marketing campaigns and celebrity endorsements were driving sales of devices promising professional-grade results in the comfort of home. Yet Wiedemann's experience with clinical devices revealed a troubling truth.
"The LED face masks provide 5% to 15% coverage," Wiedemann states. "A simple analogy is: would you put your sunscreen on with the tip of a cotton swab—in just 10 places on your forehead, 20 places on each cheek, 5 places on your chin, and 5 places on your nose? Certainly not."
The problem lies in fundamental design flaws that prioritize manufacturing cost over therapeutic effectiveness. Most LED masks use widely spaced LEDs—about 2 centimeters apart—creating a patchwork of light that leaves significant portions of the face untreated. It's like trying to paint a wall by dabbing it with a small round sponge, leaving gaps between each dab that never get covered. Or like applying lipstick with only two dots on your upper lip and two dots on your lower lip—the coverage simply isn't there.
ENGINEERING THE SOLUTION: THE VISO BREAKTHROUGH
Recognizing the gap between marketing promises and actual performance, Wiedemann set out to engineer a true second-generation LED face mask. The VISO mask, which took exactly one year to develop, represents what he calls a fundamental reimagining of how red light therapy should be delivered.
The breakthrough lies in the details that matter most for therapeutic effectiveness. While competitors use widely spaced LEDs that create coverage gaps, VISO employs closely spaced 660nm LEDs that provide 100% uniform coverage across the entire face. The 660nm wavelength selection wasn't arbitrary—it's the most researched wavelength for skin rejuvenation, with decades of clinical validation showing it penetrates to the optimal dermal depth to stimulate collagen production and cellular regeneration. "660nm equals results," Wiedemann explains.
"This wavelength has the most robust research backing its effectiveness for cellular turnover, improved skin texture, and overall skin health."
The engineering challenge wasn't just in the LED arrangement, but in creating a power supply capable of driving the necessary optical output. While developing VISO, Wiedemann encountered skepticism from potential manufacturing partners who "did not believe they could make an LED mask with so many LEDs and manufacture a power supply that could provide the necessary output power to achieve real-world results."
After six months of searching, Wiedemann finally found a factory capable of building his design. The result is an LED mask that delivers uniform optical energy with the power necessary to achieve visible results in just days—and avoids the "spotty coverage" provided by other masks.
THE FIVE-DAY PROOF
Perhaps the most compelling aspect of VISO's performance is the speed of visible results. Wiedemann has developed a "five-day test" that demonstrates both rapid results and the critical importance of proper device-to-skin contact.
"I recommend that users start on a Monday and look at their skin one last time, as they will not be looking at it for five days," Wiedemann explains. "Place the mask on the face snugly with the straps tight—the closer to the skin, the better. Now lie on your left or right side and use the mask for 20 minutes at the highest power, positioning the side of your face on a pillow so that the pillow helps press the mask firmly against the face."
After five days, users can compare both sides of their face, with the pillow-pressed side showing dramatically better results—improved skin texture, smoothness, smaller pore size, and a healthy glow. "The other side will not look as good because it was not pressing into the face," Wiedemann notes. "Just the quarter-inch that the mask was away from the face limits the penetration of the optical power from VISO into the skin." Users can literally see the difference between optimal and suboptimal treatment on their own face.
MARKET DISRUPTION AND CLINICAL ADOPTION
Since launching VISO at a $600 consumer price point, Lumara Systems has sold thousands of units and is experiencing rapid growth. The company plans to reach 1,000 units per month by summer 2025, scaling to 1,000 per week by the end of 2025, and ultimately achieving 1,000 units per day in 2026.
More significantly, medical professionals are taking notice. Lumara has developed a wholesale program that allows clinics to purchase VISO masks for $300 and sell them to patients for $600, providing their patients with professional-grade red light therapy for home use while creating a new revenue stream.
"Several clinics are selling more than five VISOs each week, and one clinic sells 100 each month," Wiedemann reports. This clinical adoption represents validation from medical professionals who can distinguish between effective therapeutic devices and less effective consumer products.
The company has also earned recognition from industry professionals, being awarded one of the top three most recognized names in red light therapy by the Associated Skin Care Professionals—a testament to the impact Lumara's products are having on the professional community.
THE TECHNOLOGY BEHIND THE RESULTS
What makes VISO genuinely different isn't just marketing claims—it's measurable engineering specifications. The device delivers uniform 660nm light across 100% of the face at 20 mw/cm² average power with 35 mw/cm² peak power. To put this in perspective, milliwatts per square centimeter (mw/cm²) measures the intensity of light energy delivered to the skin—higher numbers mean more therapeutic power and faster cellular response.
VISO's performance is nearly on par with Lumara's clinical panels, which deliver 25 mw/cm² average and 35 mw/cm² peak power, but in a convenient at-home format. This optical power density and uniform coverage work together to stimulate cellular turnover, which provides smoother skin and uniform tone.
All of Lumara's designs are proprietary and patent-pending with the USPTO, representing genuine intellectual property rather than variations on existing designs. This intellectual property protection ensures that the technological advantages VISO provides can't be easily copied by competitors.
The manufacturing process itself reflects Wiedemann's commitment to quality. Lumara designs and manufactures at their San Jose facility while partnering with worldwide manufacturing partners for components built to their specifications. This hybrid approach ensures quality control while leveraging global supply chain efficiencies.
INDUSTRY RESISTANCE AND FUTURE VISION
The major suppliers of LED masks have not yet responded with competing technology. Companies that have built their businesses on devices with limited coverage face a difficult choice: continue with existing designs or acknowledge the performance gaps in their current products.
Looking ahead, Wiedemann envisions continued evolution in red light therapy technology: "continuously lower costs and improved effectiveness with expanded applications." This vision of continuous improvement stands in stark contrast to an industry that has remained largely static, focused on marketing rather than technological advancement.
THE MARKET OPPORTUNITY
The LED face mask market currently generates approximately $40 million in monthly sales in the U.S., which Wiedemann believes is ripe for disruption. With consumers increasingly educated about the differences between effective and ineffective devices, and medical professionals seeking legitimate therapeutic tools, the market conditions favor genuine innovation over marketing hype.
For medical professionals, VISO represents both a treatment tool and a business opportunity. Clinics can offer patients professional-grade home therapy while generating revenue through device sales. The wholesale pricing structure makes VISO accessible to practices while maintaining healthy margins.
BEYOND THE TECHNOLOGY: A MISSION FOR EFFECTIVENESS
What drives Wiedemann isn't just engineering excellence—it's a commitment to delivering devices that produce measurable results. This focus on effectiveness over marketing may be slower to market penetration, but it builds sustainable competitive advantages based on genuine technological superiority.
While competitors focus on celebrity endorsements and social media marketing, Lumara Systems invests in engineering, clinical validation, and measurable results. The contrast is evident in the device specifications: where others provide partial coverage and minimal power, VISO delivers uniform coverage and therapeutic power levels comparable to clinical equipment.
THE SECOND GENERATION REVOLUTION
Bill Wiedemann's story represents more than just successful product development—it's a case study in how genuine innovation can expose and disrupt established industries. By applying rigorous engineering principles to a market dominated by marketing, Wiedemann has created not just a better product, but a new category of truly effective red light therapy.
The VISO mask represents what second-generation LED therapy should be: uniform coverage, therapeutic power levels, measurable results, and clinical validation. As more medical professionals and informed consumers recognize the difference between effective devices and less effective alternatives, the market opportunity for genuine innovation continues to expand.
For medical professionals considering red light therapy options for their patients, the choice is increasingly clear: continue recommending devices that provide minimal therapeutic benefit, or embrace second-generation technology that delivers measurable results in days rather than months.
The billion-dollar question isn't whether the LED mask market will continue to grow—it's whether that growth will be built on genuine therapeutic value or continued marketing of ineffective devices. Bill Wiedemann and the VISO mask represent the former, and early adoption numbers suggest the market is ready for real solutions.
In an industry where effectiveness matters, being among the devices that actually deliver results isn't just a competitive advantage—it's what patients and consumers deserve. For Bill Wiedemann, that's not just good business; it's good engineering.
To learn more about the VISO mask and wholesale opportunities for medical practices, visit LumaraSystems.com/VISO or contact Lumara Systems directly at 408-872-4800.
A LIFE OF MOVEMENT AND MINDSET:
Leslie Hocker's Journey to Youthful Aging
Written by Riley George
Interviewed by John Solleder
MOVEMENT
FOR LESLIE HOCKER, a career in wellness and entrepreneurship wasn't a calculated choice; it was a natural extension of a lifelong passion that ignited in her teenage years. A former nationally ranked collegiate swimmer and founder of the Youthful Aging Movement, Hocker has spent more than four decades dedicated to helping people look and feel their best. Her journey is a testament to the power of consistent habits, a growth-focused mindset, and the belief that confidence is a skill to be learned.
Neora, the company behind Leslie Hocker's latest project, is a global brand with a mission to "make people better." For over 14 years, the company has focused on offering transformative products, opportunities for community, mentoring, and the determined pursuit of happiness. Starting with a single product, Neora has grown into a successful enterprise, selling over 40 million products worldwide with the goal of helping people feel, look, and live better. Hocker's work with the company aligns with its mission to empower individuals and provide groundbreaking, clean, plant-based products that offer visible results without the need for invasive procedures.
FROM COMPETITIVE SWIMMING TO THE YOUTHFUL AGING MOVEMENT
Hocker's deep-rooted interest in wellness began at age 16, a period when she was swimming 10 miles a day and constantly exhausted.
“At the time, I knew so little about health and wellness, so I started seeing what I could find to help my constant fatigue,” she recalled.
As a teen, she was given an iron supplement, which was thought to boost energy—a testament to the limited knowledge of the time. This sparked a lifelong journey of studying health and wellness, a passion she shares with her husband, Ron Forrester, a Doctor of Pharmacology, and her brother, who has a doctorate in chemistry.
This collaborative, research-driven approach to healthy longevity evolved into the Youthful Aging Movement. "It's more than aging gracefully," Hocker explained. "It's aging with energy, it's aging while looking and feeling your best."
She combined her extensive business experience with her wellness expertise to create a movement that provides practical, science-based, common-sense ways to look and feel your best at any age.
THE POWER OF COACHING YOURSELF TO CONFIDENCE
Hocker is a strong proponent of her "Coach Yourself to Confidence" philosophy, which she believes is crucial for navigating life's challenges. She emphasizes that everyone has an inner voice, an inner critic, and that the key to success is to replace criticism with self-encouragement. Confidence, she insisted, is not a born trait, but a learned skill.
She advised people to focus on their future selves, coaching themselves in the present with the understanding that their future selves will appreciate the effort.
"Confidence is not about perfection. It's about progress and self-trust,"
This mindset is built through small, daily wins and the habits we cultivate. Hocker credits her late mentor, Paul J. Meyer, a self-made billionaire, for teaching her that a positive attitude and consistent habits are more important than occasional bursts of discipline.
A HEALTHY MINDSET FOR BUSINESS AND WELLNESS
For Hocker, there is no separation between business success and personal wellness. The key principles, she argues, are the same: consistency and persistence.
"Your health, your wellness, your business– it's your daily habits that matter more than just one big effort," she said.
She uses a clever analogy, noting that while an apple a day is great for your health, a lot of people try to eat seven apples in one day, and the result won't be pleasant.
She also emphasized the importance of community, pointing out that both business success and "healthy longevity" are tied to the people you surround yourself with. Ultimately, she believes that the same discipline that builds the business also builds your health and vitality.
A BREAKTHROUGH IN
SKINCARE: TAKING YOUR FACE TO THE GYM
Hocker’s latest project within the Youthful Aging Movement is a revolutionary, non-invasive Future of Filler topical elixir skincare product.
Imagine taking your face to the gym," she said, highlighting that the face has 40 muscles and this new breakthrough in skincare science topically activates facial muscles, training them to "lift, fill, and plump themselves, so you look fresh, never frozen".
The product, a needle-free alternative to injectables, combines three unique innovations into a one-of-a-kind product and is “powered by growth factor peptides and plant stem cells."
The formula includes a natural bio-stimulator that, as demonstrated in a 12-week third-party clinical trial, showed a more than 1,200% increase in collagen production in the skin. It targets forehead lines, crow’s feet, under-eye bags, jowls, frown lines, the neck, and more.
"This is a revolutionary, first-of-its-kind, non-surgical pro-grade treatment that delivers results starting in as little as two hours and continues to build with every use, unlike anything else on the market," she said, noting its efficacy is three times greater at a fraction of the cost of even the most expensive injectables and micro-needling.
This groundbreaking product, which takes just 30 seconds to use in the morning and evening, is helping people achieve healthy, vibrant skin. Hocker believes it's a business gold mine and a perfect fit for her mission of promoting healthy, Youthful Aging.
THE SILVER LINING OF A HEALTHY LIFESTYLE
Hocker credited her 101-year-old mother for instilling a foundation of healthy habits from a young age. Growing up, her mother put the family on a clean and mindful eating diet, a decision driven by her determination to prevent the family from having the short lifespans of her father's side of the family. Her mother's disciplined approach ensured that the entire family, including five children, ate well and had a consistent schedule of physical activity, which developed Hocker's lifelong love of movement. Hocker's mother, at 101, was in good health and took no medication.
This upbringing taught her to find the silver lining in every cloud and the importance of a movement-based lifestyle, which she promotes by encouraging people to engage in physical activity every day, even if it's just a 20-minute walk.
"Motion is lotion," she advised, "and most people don't realize that."
This simple yet powerful wisdom encapsulates the core of Leslie Hocker's philosophy: that a healthy, vibrant life is built on small, consistent actions and a mindset of continuous growth.
THE LEGACY OF A LIFELONG LEARNER
Leslie Hocker's story is more than a chronicle of business success; it is a powerful blueprint for living a vibrant, intentional life at any stage of life. Her journey from a teenage swimmer seeking more energy to a global wellness leader is a testament to the belief that personal growth and professional achievement are intertwined.
Hocker’s commitment to continuous learning, her decades of studying wellness with her family, and her latest venture in innovative skincare demonstrate that curiosity is the driving force behind innovation and longevity. By sharing her "Coach Yourself to Confidence" philosophy and the tangible results of her work, she empowers others to take control of their health, their careers, and their personal narratives.
Ultimately, Hocker's legacy is one of transformation, demonstrating that with the right mindset and consistent effort, it is possible not only to age gracefully but also to truly thrive. Her work is a call to action for everyone to embrace the concept of Youthful Aging, turning every year into an opportunity for growth and vitality.
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Collagen for Healthy Younger Looking Skin
By Evelyn Flaharty
Have you ever noticed that some women’s skin looks so radiant and youthful? Is this due to genetics? It could be, but not everyone is blessed with great genes. What other factors play a role in maintaining healthy, youthful skin as we age? Several key factors include diet, lifestyle, skin care regimen, and collagen.
Genetics: Some individuals naturally produce and maintain collagen better than others.
Healthy Diet: Eating collagen-rich foods, antioxidants, and healthy fats supports skin elasticity and hydration.
Consistent Skin Routine: Regular use of moisturizers, serums, sunscreens, and anti-aging ingredients like retinol and vitamin C helps protect and repair skin.
Hydration: Drinking plenty of water keeps skin plump and radiant.
Sun Protection: Avoiding excessive sun exposure and using sunscreen prevents premature aging and collagen breakdown.
Avoiding Harmful Habits: Not smoking and limiting sugar intake help preserve collagen and prevent skin damage.
Collagen Supplementation: Some women take collagen supplements to support skin health and reduce wrinkles.
WHAT EXACTLY IS COLLAGEN?
Collagen is the most abundant protein in the human body, playing a crucial role in maintaining the structural integrity of various tissues, including skin, bones, muscles, tendons, and ligaments. It acts as a scaffold, providing strength and elasticity to the body’s connective tissues. This natural protein type makes up more than 80% of the skin on our bodies. It is a compound made up of long chains of amino acids, just like all other proteins. The best way to understand collagen is to picture a Jell-O salad.
Gelatin, the main ingredient in Jell-O, forms from cooking and drying collagen. You can imagine that it plays a similar role in our bodies as Jell-O, primarily providing our skin with plumpness and shine. Collagen consumption can increase skin elasticity and help your body’s skin repair process, encouraging your body to form new collagen.
The body naturally produces collagen by breaking down dietary proteins into amino acids, which are then used to synthesize new collagen fibers. This process relies on key nutrients such as vitamin C, proline, glycine, and copper. Unfortunately, collagen declines with age, leading to visible signs of aging, such as wrinkles, sagging skin, and joint discomfort.
BENEFITS OF COLLAGEN
How do we leverage these health benefits? It's all about recognizing what lifestyle choices benefit you versus damaging you. Things like age, too much sun, being overweight, and drugs or alcohol suppress some natural production of collagen in your body. On the other hand, eating a healthy, balanced diet, staying hydrated, and decreasing stress will only increase collagen production.
When it comes to the benefits of collagen, most people immediately think of skin, hair, and nails, but the benefits cover so much more, including:
Skin Health: Enhances elasticity, hydration, and overall appearance by reducing wrinkles and dryness, promoting a youthful complexion.
Joint Support: Reduces joint pain and stiffness by improving cartilage integrity, potentially benefiting individuals with osteoarthritis or joint degeneration.
Bone Strength: Helps maintain bone density and reduces the risk of osteoporosis, supporting overall skeletal health.
Muscle Mass: Supports muscle growth and recovery, particularly when combined with strength training, making it beneficial for aging adults and athletes.
Gut Health: Aids in gut lining repair, potentially benefiting conditions like leaky gut syndrome and improving digestive health.
Hair and Nail Health: Promotes stronger hair growth and reduces nail brittleness, contributing to overall aesthetic wellness.
Heart Health: Some research suggests collagen may help support arterial structure and flexibility, reducing the risk of heart-related conditions.
FACTORS THAT DECREASE COLLAGEN LEVELS
Unfortunately, when it comes to aging, there’s nothing we can do to combat that. That’s why having a handle on what we can control is so important. Several lifestyle and environmental factors can accelerate collagen breakdown in our bodies. Factors that decrease our collagen levels include:
Aging: As we age, collagen production has a natural decline.
Excessive Sun Exposure: Harmful UV rays damage collagen fibers.
Smoking: Reduces collagen synthesis and leads to premature aging.
High Sugar Intake: Excess sugar can cause glycation, which weakens collagen fibers.
WHAT ARE THE SOURCES OF COLLAGEN?
Collagen can be obtained from both natural dietary sources and supplements. Consuming a diet rich in collagen components is a must, but how you go about that is up to you. The easiest way to boost your collagen naturally is to eat foods high in vitamin C and antioxidants like brightly colored fruits and vegetables. Let’s take a closer look at these sources.
Animal-Based Sources: Bone broth, chicken skin, fish skin, beef, pork, and connective tissues.
A word of caution regarding chicken skin: most of the fat in the chicken skin is unsaturated fat, which can be beneficial for heart health WHEN consumed in moderation. However, it also contains saturated fat, which, in excess, may contribute to higher cholesterol levels and an increased risk of heart disease.
As a bodybuilder, I eat chicken almost daily without the skin. I also have issues with high cholesterol as a result of my thyroid cancer. My recommendation
is to weigh the pros and cons. You certainly don’t want to address one issue (increase your collagen levels) at the expense of creating a different problem (high cholesterol).
Eggs: Egg whites, especially, contain proline, a key amino acid for collagen synthesis.
Dairy Products: While not direct collagen sources, they provide proteins and nutrients that support collagen production.
Supplemental collagen is always an option. Collagen drinks and powders have been shown to have antioxidant properties, and antioxidants protect skin by limiting the production of free radicals, which can damage skin cells. It’s what gives essential power to tissues and organs, with the elastin supplying the stretching capabilities.
Powdered collagen supplements can be easily added to smoothies and soups to give you that extra collagen boost. Every morning without fail, I add a scoop of collagen to my BCAAs. It’s that simple and doesn’t change the drink's flavor when you add the collagen supplement. Organic and grass-fed animals are recommended when searching for collagen supplements. Another option is collagen in capsule form. The body easily absorbs both options.
HOW TO BOOST COLLAGEN PRODUCTION
We previously stated that our collagen levels decline as we age. You may see signs of aging or want to stay ahead of the decrease by boosting your collagen intake. To maintain healthy collagen levels, consider these strategies:
Consume Collagen-Rich Foods: Include bone broth, fish, and eggs in your diet. Salmon is an excellent source of collagen.
Eating salmon with the skin intact can help
boost collagen intake. Additionally, salmon contains omega-3 fatty acids, which support skin hydration and elasticity.
Take Collagen Supplements: Hydrolyzed collagen is an effective way to boost your levels. Hydrolyzed collagen, also known as collagen peptides, is a form of collagen that has been broken down into smaller amino acid chains through a process called hydrolysis. This makes it easier for our body to absorb and use compared to regular collagen. Personally, I take a hydrolyzed collagen peptide. It’s important to note that non-hydrolyzed collagen supplements are less common and are primarily targeted toward joint health rather than skin or hair benefits.
Take Collagen Supplements: Hydrolyzed collagen is an effective way to boost your levels.
Increase Vitamin C Intake: Found in citrus fruits, bell peppers, and leafy greens, vitamin C is essential for collagen synthesis. You can also take a vitamin C supplement.
Stay Hydrated: Water helps maintain skin elasticity and can reduce dryness and wrinkles. I drink a gallon of water, but am also highly active with strength training and daily cardio. You may not need to drink a gallon. Listen to your body and drink when you’re thirsty. Remember, drinking water has many benefits.
Protect Your Skin: Use sunscreen to prevent UV-induced collagen breakdown. This is an important step that is often
overlooked. Why go through all the steps to boost your collagen levels if you don’t protect your skin from the sun's harmful rays?
EFFECTIVENESS OF COLLAGEN SUPPLEMENTS
Higher Absorption Rate: Hydrolyzed collagen (also known as collagen peptide) is broken down into smaller amino acids, making it easier for the body to absorb and utilize.
Presence of Vitamin C: Collagen synthesis requires vitamin C, so pairing supplements with vitamin C-rich foods enhances the effectiveness.
Convenience: Supplements provide a concentrated source of collagen without the need for food preparation. Most studies show benefits after 8-12 weeks of regular use.
Specific Benefits: Some supplements are fortified with additional nutrients like vitamin C, hyaluronic acid, and zinc, enhancing collagen synthesis.
Scientific Support: Studies suggest collagen supplements improve skin elasticity, hydration, joint health, and muscle recovery.
EFFECTIVENESS OF NATURAL SOURCES
Whole Nutrients: Foods rich in collagen, such as bone broth, fish, and egg whites, provide additional nutrients that support overall health.
Slower Absorption: Natural collagen requires digestion and breakdown before the body can use it for collagen synthesis.
More Comprehensive Benefits: Consuming a collagenrich diet often includes other essential vitamins, minerals, and proteins that promote overall well-being.
WHICH IS BETTER?
Collagen supplementation and natural sources both contribute to collagen production, but they differ in effectiveness based on absorption, bioavailability, and overall health benefits. Therefore, when it comes to collagen sources, it’s not a question of one or the other; instead, you should be looking for a combination of both sources.
• For faster results, collagen supplements are more effective due to higher bioavailability.
• For long-term health, a balanced diet with natural collagen sources supports overall well-being and provides a broader range of nutrients.
WHO SHOULD TAKE COLLAGEN?
Collagen supplements are generally safe for most people and can provide significant health benefits. However, they may not be necessary for everyone.
Recommended for:
• Individuals experiencing joint pain and reduced mobility.
• Those looking to improve skin health and elasticity.
• Athletes and individuals engaging in tense physical activity.
• People recovering from injuries or surgeries involving connective tissues.
Not Recommended for:
• Individuals with allergies to collagen sources (e.g., fish, eggs, or beef)
• Those with dietary restrictions that prohibit animalderived products.
• People with specific medical conditions should consult a healthcare provider before supplementation is advised.
CONCLUSION
Collagen is an essential protein that supports the body’s structure and overall health. While natural production declines with age, maintaining a healthy diet, using supplements, and adopting a collagen-friendly lifestyle can help preserve and boost collagen levels, promoting youthful skin, strong joints, and overall vitality.
Collagen is generally safe and beneficial for most people, but it may not be necessary or recommended for everyone. Individuals with specific dietary restrictions, allergies (such as fish or egg allergies), or medical conditions should consult a healthcare provider before taking collagen supplements. Additionally, while collagen supports skin, joint, and bone health, those with balanced diets rich in protein and collagenboosting nutrients may not need additional supplementation.
REFERENCES & RESOURCES
EVERYDAY SPICES THAT CAN TRANSFORM YOUR HEALTH
You can find more from Evelyn through her website or social media channels:
1. Website: EvelynFlaharty.com
2. YouTube: Evelyn Flaharty
3. YouTube: Workouts With Evelyn Flaharty
4. Instagram: ffmusclesandcurves
5. TikTok: @evelynifbbpro
THE ART OF LONGEVITY: AN INTERVIEW WITH DR. JULIAN GERSHON
1. Your Wellness Journey Starts Here: Learn how Dr. Julian Gershon is transforming regenerative medicine - visit https:// aspen-regenerativemedicine.com/.
2. Get your copy of Dr. Gershon’s best seller through the link - Beyond The Fountain of Youth: How To Live Better Longer With The Power Of Regenerative Medicine
THE ENGINEER WHO EXPOSED A BILLION-DOLLAR DECEPTION: HOW BILL WIEDEMANN'S VISO MASK IS REVOLUTIONIZING RED LIGHT THERAPY AND EXPOSING AN INDUSTRY BUILT ON INEFFECTIVE "TOYS"
1. To learn more about the VISO mask and wholesale opportunities for medical practices, visit LumaraSystems.com/VISO or contact Lumara Systems directly at (408) 872-4800.
A LIFE OF MOVEMENT AND MINDSET: LESLIE HOCKER'S JOURNEY TO YOUTHFUL AGING
1. For a FREE Intelli-SKIN Scan, which was developed by dermatologists, backed by research, and provides an instant, personalized AI skin analysis of 15-plus skin concerns in seconds, and is valued at up to $150, visit https://amber.neora.com/ us/en/skin-scan.
COLLAGEN FOR HEALTHY YOUNGER LOOKING SKIN
1. You can find more from Evelyn through her website or social media channels:
2. Website: EvelynFlaharty.com
3. YouTube: Evelyn Flaharty
4. YouTube: Workouts With Evelyn Flaharty
5. Instagram: ffmusclesandcurves
6. TikTok: @evelynifbbpro
7. Facebook: Evelyn Flaharty
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To learn more about the VISO mask and wholesale opportunities for medical practices, visit LumaraSystems.com/VISO or contact Lumara Systems directly at (408) 872-4800.
