The Luxury Network Magazine Issue 50

WOLF X LIBERTY

A Collaboration of Iconic British Design and Modern Craftsmanship

ICONIC BRITISH DESIGN

A MessageFrom The Editor

Dear Readers,

With great pride, we welcome you to the 50th edition of The Luxury Network International Magazine — a milestone that reflects not only the growth of our publication but also the enduring spirit of the luxury world we celebrate.

For over two decades, The Luxury Network has been at the forefront of connecting brands, curating experiences, and showcasing the very best in design, craftsmanship, and innovation. This 50th issue is a testament to the unwavering commitment of our partners, contributors, and global members who continue to shape the future of luxury with vision and creativity.

Our cover story features WOLF X Liberty, a collaboration that beautifully encapsulates the essence of iconic British design and modern craftsmanship. The elegant mint-green tones, paired with timeless artistry, embody the refined balance between heritage and contemporary style — a true reflection of what luxury stands for today.

As we turn the pages of this issue, readers will discover stories of pioneering brands, bold entrepreneurs, and emerging talents who continue to redefine what it means to live and create in the luxury space. From fashion and jewelry to travel, lifestyle, and innovation, every feature in this edition has been carefully curated to inspire and engage.

Reaching 50 editions is more than just a publishing achievement; it is a celebration of community. A global network bound by passion, trust, and shared values. We thank you — our readers, partners, and members — for being part of this journey. Your unwavering support has made every page, every story, and every edition possible.

Here’s to the next chapter of excellence, innovation, and timeless luxury.

Warm regards,

Fares Ghattas

Global CEO, The Luxury Network International Editor-in-chief, The Luxury

Network International Magazine

THE LUXURY NETWORK EGYPT HOSTS SECOND WHITE PARTY SOIRÉE AT GIWAN PALACE, NEW ALAMEIN

High Performance Meets Parenthoodas

Introducing Roberto Cavalli Serpentine 96

76

Beyond The Velvet Rope: an Interview with Dan Alam, the Visionary Founder of L’invité 70 Luxury as Belonging: An Interview with Alba De Simone

Aston Martin And Egg® Join Forces to Unveil the Ultimate Luxury Stroller 98

TLN Lebanon Hosts Its Iconic White Party Cigar Night At Casino Du Liban In Partnership With Rocky Patel

Celebrating Champagne: a Wine for all Seasons

An Evening With Seabourn: Charting New Frontiers In Luxury Cruising

Bits of Glitz

ANTON Jewellery

WHERE EXCELLENCE CHOOSES ITS AUDIENCE

ANTON Jewellery is crafted for those who understand that true luxury cannot be mass-produced, compromised, or imitated. They don’t follow trends — they set the standards that define exceptional craftsmanship in contemporary fine jewellery.

For over half a century, the ANTON legacy has redefined what it means to create extraordinary jewellery. Founded by visionary jeweller Mr. Anton Bahar, ANTON has become synonymous with bold, bespoke design, relentless innovation, and uncompromising craftsmanship.

Rooted in strong family values, the ANTON story continues with siblings

Sesil Arzadian and Sevan Bahar. Together, they uphold the relentless pursuit of excellence that has shaped ANTON for five decades, driven by creativity and a shared commitment to preserving the brand’s renowned standards.

This isn’t just heritage — this is the blueprint for revolutionary luxury.

At ANTON, they believe that the pinnacle of luxury lies where contemporary design meets traditional craftsmanship. Their master artisans don’t merely make jewellery — they engineer timeless masterpieces, blending generations of expertise with forward-thinking innovation.

Bits of Glitz

Each ANTON diamond is hand-selected for its exceptional brilliance, fire, and scintillation. Sourced from across the globe, every diamond is precisely matched to its design by their expert gemologists and artisans. Only stones that meet their exacting standards earn the honour of carrying the ANTON name.

Every ANTON creation tells a story — a narrative of passion, heritage, and artistry. Inspired by history, travel, culture, and the inherent beauty of form and colour, our designers craft pieces that are as meaningful as they are magnificent.

From bold statements to delicate heirlooms, each piece is meticulously handcrafted by our team of artisans. This is jewellery for those who understand that true luxury cannot be mass-produced — and never should be.

When your accomplishments call for celebration, when your legacy deserves a crown, when the ordinary will not suffice — ANTON awaits.

A MOMENT OF BECOMING

JACOB & CO. LAUNCHES G‑DRAGON PENDANT

The Jacob & Co. x PEACEMINUSONE Pendant is now live. Designed in collaboration with G-DRAGON, this limited-edition release reimagines his iconic daisy into fine jewelry — a symbol he’s worn, drawn, and carried for years. To him, the daisy represents the space between peace and imperfection — a core part of his PEACEMINUSONE philosophy. One petal missing. On purpose.“I wanted to create something my fans could wear — something that meant something.”

Available in two versions: 925 Silver with green tsavorites and yellow sapphires. 18K White Gold with full diamond pave and a single yellow diamond in the center. Limited release.

PETALS & POWER

The Jacob & Co. x PEACEMINUSONE Pendant is here. A project that began with a simple idea from G-DRAGON: to transform one of the most personal symbols in his life — the daisy — into a piece his fans could wear every day. We worked closely with him to bring this vision to life, combining our craftsmanship with his world of contrasts, raw edges, and creative freedom.

The result: G-DRAGON’s signature daisy motif, suspended from a custom paperclip chain, available in 925 Silver or 18K White Gold with pave.

THE ART OF BLOOMING

The daisy has been with G-DRAGON for years — a symbol that’s shown up on stage, in lyrics, in his art, his fashion, his skin. It’s part of his world. And this pendant was his way of opening that world to his fans — not as a trend, but as something you carry.Together, we translated that into jewelry: a daisy that holds weight, that feels worn-in, that reflects the contrast at the core of PEACEMINUSONE.

LUXE IN BLOOM

“This time, I didn’t want to make something for myself. I wanted to create something to give.” — G-DRAGON. G-DRAGON wanted to make something he could give back to his fans. Not a watch. Not a one-off. Something they could actually wear.

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wOlF x lIBerT y

A COLLABORATION OF ICONIC BRITISH DESIGN AND MODERN CRAFTSMANSHIP

WOLF, the luxury British brand renowned for innovative jewellery storage and watch care, proudly announces its collaboration with Liberty, the esteemed London department store and design house. This exclusive collection brings together two British brands united by a shared vision and dedication to design excellence and craftsmanship.

The WOLF X LIBERTY collection features Liberty’s most beloved designs, Ianthe, the infamous Art Nouveau-inspired Liberty motif, and Julia, a delicate 1930s Liberty floral print reimagined in a bespoke colourway for the collaboration. Every piece in the collection is handmade using sustainable bio-based materials, finished with elegant gold or silver hardware and features WOLF’s patented LusterLoc™ technology, which protects jewellery from tarnishing for up to 35 years.

“We were thrilled to have the opportunity to collaborate with Liberty. Together we have created a collection which honours the heritage of both brands and introduces WOLF’s patented innovations and our focus on using more and more bio-based materials,” says Simon Wolf, CEO, WOLF. “This collection is about more than looking after your jewellery, it’s about storytelling through timeless sustainable design.”

The collection includes large and medium jewellery boxes, travel cases and portfolios, and watch rolls in navy and burgundy embossed with the iconic Ianthe design on their exterior and subtle interior printed details, alongside the same range of products seen in sage with Julia print interior details. Blending nostalgic beauty with contemporary functionality.

In 1834 Philipp Wolf I began his boxmaking business driven by a desire to present beautiful things in the perfect box. Four generations later, WOLF, forged by innovation and determination and driven by design excellence and sustainability, CEO Simon Wolf continues their legacy.

In 1875, Arthur Lasenby Liberty launched his emporium of luxuries with a mission to revolutionise design, not to follow fashion, but to create it. His iconic Liberty store in London, full of Tudor charm and layered with history, became a sanctuary for artistry and discovery.

This year Liberty celebrates 150 years, and their in-house studio continues to breathe life into over 60,000 archival prints, honouring Arthur’s dream of curated beauty and cultural collaboration.

The WOLF X LIBERTY collection is a celebration of what these two established British brands collectively stand for. Iconic design, craftsmanship, sustainability and innovation.

“The WOLF X LIBERTY collection celebrates collaboration, craftsmanship, and thoughtful curation. As a designer, I was particularly inspired by the metalwork and jewellery of Archibald Knox, a renowned figure in Liberty’s design legacy, as well as by our founder Arthur Lasenby Liberty’s deep-rooted passion for collecting decorative objects, textiles, and curiosities. The iconic ‘Ianthe’- a Liberty design in the Art Nouveau style from the early 20th century- has been carefully engineered and embossed onto sustainable leather. Alongside it, the 1930s-inspired floral print ‘Julia’ brings a nostalgic, quintessentially Liberty feel to the collection.” Pere Bruach, Design Manager at Liberty.

PHANTOM AT 100: A SILENT WITNESS TO A CENTURY OF ART

Rolls-Royce has been associated with the greatest names in contemporary art since its foundation. Masters including Salvador Dalí, Andy Warhol, Henri Matisse, Pablo Picasso, Christian ‘Bébé’ Bérard and Cecil Beaton all travelled by Rolls-Royce. Dame Laura Knight, the first woman elected to full membership of the Royal Academy of Arts, even used a Rolls-Royce as a mobile studio, painting from its interior at racecourses such as Epsom and Ascot. The world’s most notable collectors, too, were drawn to the brand, among them Jacquelyn de Rothschild, Peggy Guggenheim and Nelson Rockefeller.

However, it is Phantom, the marque’s pinnacle product which celebrates its centenary in 2025, that is most closely linked to the art world. Over eight generations and 100 years, this motor car has been owned by some of the most famous creatives in modern history. Phantom itself has been exhibited in galleries around the world as an artwork in its own right –from institutional collections, such as London’s Saatchi Gallery and the Smithsonian Design Museum in New York, to countless independent galleries and exhibition spaces.

This enduring connection between Phantom and the art world reflects a long tradition of creative exchange. Over the years, Phantom has attracted the most vivid artistic imaginations, giving rise to encounters that are as unexpected as they are unforgettable.

SALVADOR DALÍ, THE CAULIFLOWER, AND THE FROZEN PHANTOM

Anyone rejoicing in the title Salvador Domingo Felipe Jacinto Dalí i Domènech, Marquess of Dalí of Púbol, is always likely to attract attention. But the Spanish artist better known by his abbreviated name, Salvador Dalí, nevertheless went out of his way to occupy the limelight. Having shocked the art world with his surrealist images of nightmarish landscapes, chimeric animals, suggestive food and melting clocks, he was eager to bring his unique brand of excess and eccentricity to a wider audience.

In the winter of 1955, he was asked to give a lecture at Paris-Sorbonne University. Seeing a golden opportunity to create a moment in modern art, Dalí borrowed a friend’s black and yellow Phantom and filled it with 500kg (1,100lb) of cauliflowers.

After a wild ride through the streets of Paris in his brassica-laden motor car, Dalí pulled up outside the university and flung open the Phantom’s

doors, sending the cauliflowers cascading to the cold December ground. How many of the 2,000-strong audience now remember his exposition on ‘Phenomenological Aspects of the Paranoiac Critical Method’ is debatable, but his arrival before the lecture became legendary.

To honour this defiantly surreal performance, Rolls-Royce has commissioned a contemporary artist to create an original artwork inspired by this gloriously eccentric, cauliflower-filled Phantom moment.

This memorable moment was not the only time Dalí immortalised Phantom. An artwork he produced for a 1934 illustrated book titled Les Chants de Maldoror (The Songs of Maldoror) incorporated a surreal interpretation of Phantom. In this piece, Dalí depicts the motor car stranded in a bleak, icy landscape, seemingly frozen in desolation. The image is both elegant and eerie, epitomising Dalí’s knack for juxtaposing opulence with the absurd.

ANDY WARHOL AND MORE THAN 15 MINUTES OF FAME Dalí spent every autumn and winter in New York City, where he based himself in a suite at the St Regis Hotel in Manhattan. It was here, in 1965, that he first met a young visual artist named Andy Warhol. This seminal moment in art was captured by British photographer David McCabe, who later recalled: “Dalí turned the whole event into theatre. Andy was petrified.”

Seen by many as Dalí’s natural successor, Warhol became one of the most influential artists of the 20th century. Unlike his mentor, however, he actually owned a Phantom; a 1937 model that had been converted into a shooting brake in around 1947. In 1972, Warhol and his Swiss agent, Bruno Bischofberger, happened to pass an antique shop in Zurich where it was on sale. Warhol bought it on the spot and shipped it to New York. He owned the car until 1978, when he sold it to his friend and manager, Fred Hughes.

In tribute to Pop Art’s lasting impact, Rolls-Royce has commissioned a contemporary artist to reimagine Phantom in the style that propelled this bold style from Studio 54 into the cultural mainstream.

AN ARTWORK FOR EVERY PHANTOM: CHARLES SYKES AND THE SPIRIT OF ECSTASY

This tradition of artistic collaboration and connection with the world’s most famous and provocative creatives dates back to Rolls-Royce’s earliest days, when a fine artist would sculpt the brand’s most enduring symbol.

For 100 years, the Rolls-Royce Phantom has moved in the same circles as the world’s leading artists. As a symbol of self-expression, Phantom has often featured in incidents of creative significance – many of them defining moments of the last decade. As we mark Phantom’s centenary, it is the perfect time to reflect on this motor car’s endlessly intriguing legacy and the artistic personalities who played a role in shaping its story.”

Chris Brownridge, Chief Executive, Rolls-Royce Motor

Cars

Need for Speed

Since 1911, Rolls-Royce motor cars have been graced with the most famous and evocative mascot in the world: the Spirit of Ecstasy. This defining feature of the brand’s iconography was originally created by talented and prolific artist Charles Robinson Sykes.

Following a scholarship at the Royal College of Art in London, in 1902 he was hired by The Hon. John Douglas-Scott-Montagu, 2nd Baron Montagu of Beaulieu, to provide the illustrated elements of his magazine, The Car Illustrated. Later, Montagu asked Sykes to create a series of paintings depicting his Rolls-Royce Silver Ghosts. These images caught the attention of Claude ‘CJ’ Johnson, the marque’s first

commercial managing director, who commissioned six Sykes oils showing Rolls-Royces arriving at locations including the opera, the golf links, and the salmon stream, for the company’s 1910–11 catalogue.

Soon afterwards – and despite Sir Henry Royce’s antipathy to the concept – CJ had decided Rolls-Royce needed an official mascot. He commissioned Sykes to create a sculpture inspired by the imposing Greek statue The Winged Victory of Samothrace, which he had admired at the Louvre in Paris. Sykes captured its impact, but created a more ethereal figure that better expressed his experience of travelling in a Rolls-Royce. Indeed, his daughter Jo recalled that he was ‘very impressed with the smoothness and speed of the car and imagined that even so delicate a thing as a fairy could ride on the bonnet without losing her balance’.

Whatever Sykes’ primary inspiration had been, CJ was delighted with the new mascot and appointed Sykes as sole supplier in 1911. From then on, Sykes personally supervised his production team, with his daughter Jo succeeding him in 1928. Until Rolls-Royce took production in-house in 1948, every Phantom owner may therefore have unknowingly owned a Sykes original.

Though now best remembered for his work with Rolls-Royce, Sykes enjoyed a successful career as an artist. His work remains highly regarded and is held in several institutional collections, including the British Museum and the V&A in London.

PHANTOM: A CANVAS AND A CATALYST

As Phantom enters its second century, its artistic legacy feels more relevant than ever. For creatives and collectors, it remains both a canvas and a catalyst that offers visionary thinkers something rare: a form of expression that is personal, timeless, and charged with purpose.

Need for Speed

The All-New Audi A6 Models Arrive in the Middle East: One Legacy, Two Powertrains

The all-new Audi A6 models have officially arrived in the Middle East, introducing two distinct powertrains under one of Audi’s most iconic nameplates.

With more than 30 years of heritage, the A6 has long defined understated performance, executive comfort and refined versatility. Now, with the addition of the A6 e-tron, the model enters a new era: where electric range meets regional relevance.

Both models are tailored to meet the expectations of Middle East drivers – from long-distance journeys to daily usability –and reflect Audi’s commitment to intelligent design, engineering and progress.

Combustion, Reimagined: The All-New Audi A6 Models

Built on Audi’s Premium Platform Combustion (PPC), the all-new A6 is available in Sedan and Avant body styles with power outputs ranging from 150 kW to 270 kW, depending on the variant. Some of the A6 engine variants are equipped with mild hybrid technology that improves fuel efficiency, enhances stop-andgo driving, and supports partially electric propulsion in everyday conditions.

On the road, the A6 model series adapts confidently to both urban and highway driving thanks to adaptive air suspension, all-wheel steering, and quattro ultra all-wheel drive.

Whether navigating tight city streets or sweeping desert roads, the driving experience remains balanced, responsive and composed.

With a newly sculpted exterior and refined proportions, the A6 commands presence while optimising airflow. The A6 Sedan achieves a coefficient of drag (Cd) of 0.23 –the best drag coefficient for a combustion model in Audi history.

Fully Electric. Fully Capable: The A6 e-tron

The Audi A6 e-tron marks the next step in Audi’s electric evolution. Built on the Premium Platform Electric (PPE), it is offered in three Sportback variants and the high-performance S6 Sportback e-tron. Power outputs range from 240 kW to 405 kW with launch control, depending on configuration.

With up to 756 km of WLTP-tested range, it currently offers the longest electric range in Audi’s portfolio, making it ideal for long-distance driving without compromise.

The sleek Sportback body achieves a drag coefficient of just 0.21, making it the most aerodynamic Audi of all time. The aerodynamic efficiency plays a critical role in optimising range while also enhancing overall driving smoothness.

Thanks to its 800-volt architecture, the A6 e-tron supports ultra-fast charging up to

Need for Speed

270 kW. Drivers can recharge from 10 to 80 percent in just 21 minutes or recover over 300 km of range in 10 minutes – designed to keep up with the pace of regional life.

A Cabin Built for Both Worlds Originally revealed as a concept at Dubai’s Museum of the Future in 2022, the A6 e-tron brings that vision to life in record time – while sharing a common interior DNA with its combustion sibling.

Both models feature Audi’s new human-centric layout, including a curved panoramic display, with 14.5 inches for the driver and 11.9 inches for the front passenger.

Material quality and usability are prioritised throughout, with clean lines, tactile controls, and considered touches such as interactive rear OLED taillights, a panoramic glass sunroof, and – in the A6 Avant – a versatile luggage area designed for both daily routines and weekend escapes.

Available technologies include an augmented reality head-up display, communication taillights for enhanced safety and expression, and illuminated Audi rings at the rear – a design statement marking the A6 e-tron’s step into the electric era. Together, these elements create a cabin experience that feels progressive, purposeful, and unmistakably Audi.

Built Responsibly, Engineered for Tomorrow

The A6 e-tron is assembled at Audi’s net carbon-neutral Ingolstadt facility, which houses

the brand’s in-house PPE battery line. This plant is central to Audi’s commitment to electrify all core segments by 2027.

Rene Koneberg, Managing Director of Audi Middle East, said: “The A6 has long been a cornerstone of Audi’s success in the Middle East as a model that has earned its place through understated performance, everyday usability, and timeless design. With the arrival of the all-new A6 models and the fully electric A6 e-tron, we are building on that legacy with two distinct yet equally compelling expressions of progress. One embodies sculpted elegance and dynamic precision, the other signals a bold new chapter in electric mobility. As a brand, our goal is to empower customer choice, offering vehicles that are not only technically advanced, but emotionally resonant and poised for the future.”

Available Now Across the Region

The Audi A6 e-tron and A6 models are now available to order across the GCC and Jordan. In Lebanon, only the A6 e-tron models will be offered at this time. In GCC, prices start from USD 60,404* for the A6 Sedan, USD 62,704* for the A6 Avant, USD 68,496* for the A6 Sportback e-tron, and USD 99,716* for the high-performance S6 Sportback e-tron.

*All prices are GCC retail, excluding VAT and SP, and include roadside assistance and registration.

For more information, please visit Audi-me.com

When every dish

is infused with adventure.

THE CARLTON MILAN WILL OPEN IN NOVEMBER 2025

Rocco Forte Hotels’ newest destination invites guests to discover the soulful heart of Milan

The Carlton Milan is now accepting reservations via telephone and email, with online bookings available from 2nd September. As Rocco Forte Hotel’s sixteenth property and second in Milan, the launch underscores the brand’s ongoing growth in Italy and reflects a new vision of luxury in the city’s iconic fashion district.

The Carlton is set within the heart of Milan with distinguished entrances on Via Senato 5 and Via della Spiga 8. With its blend of heritage, attention to detail, and intuitive luxury, the hotel offers a modern homage to the legendary Carlton name.

The Carlton invites guests to engage with Milan through an immersive lens of art, design, cuisine and wellness. Interiors are curated by renowned designers Philip Vergeylen and Paolo Moschino in collaboration with Lady Olga Polizzi. Each of the 71 rooms and suites is designed to feel like a private residence.

The accommodation offering is complemented by an extensive dining experience overseen by Chef Fulvio Pierangelini, with a restaurant, cocktail bar and inner garden offering moments of stillness amid the energy of Milan.

Irene Forte Spa brings nature-led rituals and longevity philosophy to the urban environment, featuring treatment rooms, wet areas, a relaxation lounge, a fitness centre and dedicated hair and beauty salon.

Guests will also discover a new side of Milan through bespoke experiences that celebrate the city’s evolution from fashion capital to cultural epicentre.

5 Alternative Destinations Where Luxury Meets the Unexpected

For travellers who’ve already explored Paris, the Maldives, or the Amalfi Coast, this is an invitation to discover something different. From Saudi Arabia’s untouched Red Sea to the misty rainforests of Rwanda, these destinations are emerging as the new icons of luxury travel. Each one offers a sense of discovery, a connection to nature or heritage, and a standout stay where every detail is considered. Below, five extraordinary places to visit now, where to stay, and unforgettable experiences not to miss.

The Red Sea (Saudi Arabia)

Where the desert meets the reef, The Red Sea is fast emerging as one of the world’s most breathtaking luxury escapes. Set along Saudi Arabia’s untouched western coastline, this extraordinary destination fuses natural wonder with design-forward resorts, intuitive service, and a pace that invites one to truly slow down. Think cinematic sunsets, barefoot luxury, and meaningful connection, to nature, to self, to something new.

Where to stay: Guests can split their time between three distinct resorts to experience the full spectrum of The Red Sea’s landscapes. For a

mountain escape, Desert Rock is a feat of design carved into a hidden valley of ancient stone, offering immersive luxury between the cliffs. For desert immersion, Six Senses Southern Dunes captures the vast stillness of the sands with wellness-led stays and stargazing sanctuaries. And for a sea-facing retreat, Shebara sits on Sheybarah Island, its sculptural overwater villas floating above coral-fringed turquoise waters.

What to do: Spend the day diving, snorkelling or paddleboarding across reef-lined lagoons, wind down with a delicious meal, or stargaze under some of the clearest skies on Earth, led by expert astronomers. www.visitredsea.com

Rwanda

Few destinations offer as profound a sense of place as Rwanda. With its soaring volcanoes, emerald

rainforests and rare wildlife encounters, this central African nation delivers both luxury and soul-stirring adventure. Travellers are drawn to the country’s quiet power, where mist rises through the jungle canopy and every moment feels purposeful.

Where to stay: Travellers can split their time between One&Only Gorilla’s Nest, nestled in the foothills of Volcanoes National Park, and One&Only Nyungwe House, a tranquil retreat overlooking tea plantations in the south. Both offer immersive experiences with elevated comfort.

What to do: Guests can trek through ancient forest to observe endangered mountain gorillas in

the wild, an experience as humbling as it is unforgettable. www.oneandonlyresorts.com

AlUla (Saudi Arabia)

A living museum carved into sandstone; AlUla blends ancient Nabataean heritage with modern cultural expression. Towering cliffs, sacred tombs, open-air art installations and starry desert skies make this an unparalleled destination for travellers seeking history with depth and design.

Where to stay: The Chedi Hegra, a serene new retreat steps from UNESCO-listed Hegra, offers minimalist villas and refined hospitality that honour the raw beauty of the surrounding desert.

What to do: Guests can explore the tombs of Hegra by day, then dine among the dunes or attend concerts set against millennia-old backdrops.

www.ghmhotels.com

Sharjah (United Arab Emirates) Sharjah may be the UAE’s cultural capital, but it remains a hidden gem for luxury travellers. With its heritage houses, calligraphy museums and restored souks, the city offers a slower, more soulful take on the region, steeped in art, tradition, and architectural charm.

Where to stay: The Chedi Al Bait invites guests to step back in time with its cluster of heritage buildings, converted into a boutique resort complete with shaded courtyards, a serene spa and authentic Emirati details throughout.

What to do: Travellers can spend the day wandering the Heritage District, visiting galleries, and pausing for Arabic coffee amid historic surrounds.

www.ghmhotels.com

Cape Town (South Africa) Framed by Table Mountain and the Atlantic Ocean, Cape Town is a city of cinematic contrasts, where nature, culture and cosmopolitan energy converge. From art galleries to surf beaches, wine farms to penguin colonies, the city invites travellers to do it all, or simply slow down and take it in.

Where to stay: One&Only Cape Town sits on the V&A Waterfront, offering views of the marina and Table Mountain, as well as celebrated dining (including Nobu), a lush spa, and curated local experiences.

What to do: Guests can take the cableway up Table Mountain, explore the Cape Peninsula, or enjoy a fullday wine tasting tour through the famed Stellenbosch region. www.oneandonlyresorts.com

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INTRODUCING ROBERTO CAVALLI SERPENTINE

A New Fragrance Pillar for the Roberto Cavalli Portfolio

Inspired by the fashion house’s most iconic symbol, Roberto Cavalli introduces its latest fragrance masterpiece: Roberto Cavalli Serpentine. The new fragrance is a statement of strength, allure, and inner power—making every moment an unforgettable statement of seduction.

With an emphasis on sensuality, Roberto Cavalli Serpentine offers a deeply lavish escape for those seeking an unparalleled experience of indulgence. Roberto Cavalli Serpentine’s masterfully designed bottle showcases the opulence of the scent within. Adorned with a gold snake wrapping exquisitely around the white bottle, this distinctive element echoes the design of Roberto Cavalli fashion accessories. For 100ml bottles, the snake jewel detaches into a wearable bracelet, seamlessly blending high fashion with fragrance allowing you to carry the symbol of strength and seduction wherever you go. Atop each bottle, a gold cap enhances the irresistible allure of the Roberto Cavalli Serpentine design.

Mane Senior Perfumers Gino Percontino, Ralf Schwieger, and Patricia Choux meticulously crafted this luxurious scent with the vision of creating a fragrance that is “opulent yet sensual as it wraps around the

body.” Roberto Cavalli Serpentine acts as a golden second skin to captivate and enchant everyone in your presence.

A mesmerizing Floral Woody Ambery composition, this parfum opens with a dazzling array of spices, where zesty Bergamot and juicy Black Currant ignite the senses. As it unfolds, an exquisite floral heart of Jasmine Sambac, Magnolia, and Lavender, enriched by Golden Saffron, emerges in full bloom. The journey concludes with a velvety embrace of Vanilla, entwined with earthy Patchouli, botanical nuances, and a Second-Skin Accord—an intoxicating signature that lingers on the skin.

The Roberto Cavalli Serpentine campaign was shot by renowned fashion photography duo, Luigi & lango, featuring iconic supermodel Natasha Poly. The campaign entrances onlookers with the refined sensuality of the Roberto Cavalli Serpentine seductress, underlining the serpent as the symbolic figure adorning the fragrance bottle and completing Natasha’s form.

The Roberto Cavalli Serpentine Parfum for Women will be available in 100mL, 50mL, and 30mL sizes in Sephora beginning September 1st 2025.

Double Cleanse IN ONE

High performance meets parenthood as Aston Martin and egg® join forces to unveil the ultimate luxury stroller

egg® has today been announced as the Official Stroller Partner of Aston Martin. The British brand egg® is known for beautifully crafted, exquisitely engineered strollers, creating a safe, iconic space for babies from their first journey onwards. The two brands have collaborated on a range of egg3® strollers, carrycots and accessories.

Just as the finest high-performance vehicles are engineered for a smooth and responsive drive, the modern luxury stroller demands control, finesse, and an unwavering commitment to quality. The parallels between

both worlds are clear - where every detail, from suspension to silhouette, is thoughtfully designed to enhance the experience.

Stefano Saporetti, Director of Brand Diversification at Aston Martin, said: “This collaboration with egg® represents a perfect synergy, extending the very essence of Aston Martin into a new chapter of our customers’ lives. Just like the Aston Martin DBX brought performance and versatility to family travel, the new stroller will offer parents a stylish, functional and high-quality option delivering the Aston Martin experience to the

full family. The Aston Martin egg3® isn’t just a stroller but is bringing our passion for exceptional design, meticulous craftsmanship, and engineering excellence to products that enhance every aspect of a luxury lifestyle. It’s a testament to the pursuit of performance and beauty, no matter the journey.

Founded in 1999 by entrepreneur Andy Crane, BabyStyle quickly became a leader in innovative nursery products. In 2015, identifying a clear gap in the market for premium baby travel systems, BabyStyle introduced the egg® brand - blending sculptured aesthetics with technical excellence to set a new gold standard for luxury in the pushchair category. Like Aston Martin, whose legacy is rooted in craftsmanship and performance, BabyStyle’s egg® collection appeals to those who value sophistication, innovation, and timeless British style.

Andy Crane said: “Our retailers and parents have often described the egg® as the Aston Martin of the stroller world - so in many ways, this partnership feels like a natural evolution. It sets a new benchmark for collaboration in our industry, built not just on shared values, but on a deep creative synergy. Both Aston Martin and egg® are driven by design, precision, and a deep-rooted respect for craftsmanship - this collaboration is the perfect meeting of minds.”

Drawing subtle yet deliberate parallels to Aston Martin’s design language, the Aston Martin egg3® embodies automotive-inspired elegance with a sense of heritage built into every line. The iconic quilting - drawn to exacting ratios - echoes the interior of the DBX707. This signature quilt pattern has also been translated into the hard trims, creating a distinctive tactile texture that enhances both visual identity and craftsmanship.

Honeycomb-detailed wheels are inspired by the iconic Valour and Victor – models with a lineage of precision, performance, and enduring provenance. Graphic elements on the central hub take cues from the textured rotary controls found in Aston Martin interiors, adding a refined, technical layer of detail.

Set to arrive in Q4 2025, with pre-ordering opening in September through selected retailers worldwide and at eggstroller.com, the launch range will include three distinct colourways.

An iconic green edition is a timeless shade, accented with subtle racing lime highlights, giving the design a bold, performance-infused finish. Two grey variations, both crafted in heritage-inspired herringbone fabric, offer a refined nod to vintage Aston Martin interiors and the carbon fibre craftsmanship found in their lightweight bodywork. The lighter of the two is further enhanced with Bitter Chocolate leather detailing and Magneto Bronze hard trims, echoing the rich interior tones of Aston Martin’s most celebrated vehicles.

Every detail of the collection has been meticulously crafted - from the genuine leather sourced from Aston Martin’s own interiors to the high-build silicone logo applications that provide a sophisticated raised finish, and the lime-edged silicone accents on the green edition, which deliver a refined nod to Aston Martin’s motorsport heritage.

The Aston Martin egg3® collection will make its global debut at the Kind + Jugend Trade Fair in Cologne, from 9–11 September 2025.

150 years since the creation of brut champagne

TRIBUTE TO MADAME POMMERY

A u s t r a l i a ’ s m o s t

a w a r d e d b o u t i q u e

t r a v e l a g e n c y .

Your travel means the world to us.

Discover Distinction with Mashreq Private Banking

Our cutting-edge technology offers you a one-stop solution for all your wealth management and daily banking needs.

“

Luxury is not only what we own. It is the stories we create, the values we stand for, and the legacy we leave behind.

LUXURY AS BELONGING: AN INTERVIEW WITH

Alba De Simone

What inspired your career in the luxury industry, and how did your journey lead you to Versace?

I was born in Italy, surrounded not only by luxury but by authenticity, where beauty, heritage, and craftsmanship are part of everyday life. We are inguaribili romantici, always chasing il senso del bello. At first, I saw luxury as possession, but as I grew, I began to ask myself: what if it is not about owning, but about belonging?

That question guided my studies in Philosophy, International Studies, and Economics between Venice and London, and later two master’s degrees in Milan in Luxury Management and Digital Marketing. After completing my studies, I received a call from Versace, a moment I remember vividly. It was the gateway to what I had always stood for: a Maison that embodies audacity, creativity, and the very essence of Italian glamour.

Three years later, I had the opportunity to relocate to Versace North America, where I now lead Private Client Relations, actively shaping a new paradigm of luxury—not as a tangible asset, but as an intangible experience.

What does being Head of Private Client Relations mean to you personally, beyond the job title?

Before stepping into my role, I knew I needed a clear understanding of who I am and what I stand for. Personal branding is key today: we cannot authentically

advocate for a company if we are not aligned with our own values.

For me, leading Private Client Relations means first being a true brand ambassador, embodying Versace’s pillars and making them part of my daily life. It means being unapologetically myself, moving every step with passion, and going beyond the product toward the relationship.

This role is intimate, built on empathy and trust. Clients invite you into their lives at a very personal level. Beyond numbers, it is about building relationships that endure, about making people feel truly seen and valued. To me, it is a profound human role, dressed in couture.

How would you describe your leadership style when managing relationships with high-profile clients?

Today, anyone can access luxury, but what truly defines it is the relationship with the brand. The moneycan’t-buy experiences reserved for a few, paired with deeply personalized care, are what transform luxury into something unforgettable.

I am always myself, both personally and professionally. My clients are not just clients, they are friends, muses, the center around which we design each experience. For me, there is no “one-size-fits-all” method, no common path. Each person is unique, and as such deserves a journey that is tailor-made, crafted exclusively for them.

My leadership style is rooted in authenticity and kindness, with the goal of helping clients embrace the best version of themselves. To me, luxury is never just a dress. It is the emotion you feel when you wear it, the trust in the person who guides you to that choice, and the magic of being invited to live something extraordinary in it.

What do you think are the key traits someone must have to succeed in luxury client relations?

First and foremost, a strong personal identity—you must know exactly what you bring to the table when engaging with major players in luxury. Empathy is essential, as are curiosity and passion, together with the discipline to stay ahead of industry shifts.

Today, this means understanding key trends: the rise of experiential luxury over product ownership, the growing importance of sustainability and conscious consumption, and the demand for hyper-personalization supported by digital innovation and data insights. A successful leader in client relations must translate these shifts into tailored experiences that resonate both in B2B and B2C contexts.

Above all, it requires courage to think differently. In such a saturated sector, success comes from offering fresh perspectives and crafting experiences that clients didn’t even know they were longing for moments that redefine what luxury means to them.

Versace is one of the world’s most iconic fashion houses. What has been the most rewarding part of representing this brand in the U.S. market?

For me, representing Versace in the U.S. has felt incredibly natural. I couldn’t imagine a better fit. Versace is a brand rich in history, rooted in classical culture, and yet bold enough to constantly reinvent itself. Bringing this vision into such a dynamic and competitive market has been both the greatest challenge and the most rewarding part of my journey.

Being Italian, a woman, and under 30, I often felt I had to prove myself twice. Yet it has been extraordinary to see how receptive our U.S. teams have been, fully embracing an experiential approach to Clienteling and making it their own. Today, we have a thriving network of more than 30 boutiques across North America, combining the warmth of European hospitality with the speed and entrepreneurial spirit of the American market.

That balance, honoring heritage while adapting to a fast-paced, forward-looking reality, has been the most fulfilling part of representing Versace here.

Luxury is often about creating unforgettable experiences. What is the most memorable client interaction you’ve had in your career?

I will never forget my very first fashion show: the sense of wonder, the behind-the-scenes preparation, the anticipation in the eyes of the guests, and my first direct interactions with clients. Everything felt spontaneous and magical, and it was the moment I understood the emotional power of luxury.

Another unforgettable milestone was the Los Angeles fashion show, where I managed an extraordinary number of clients from around the world over a fourday immersive experience. When bad weather forced us to move the entire show one day earlier, it was an immense logistical challenge. Yet, seeing the gratitude and joy of the clients in the end made it one of the most rewarding professional achievements of my career.

Most recently, the Hamptons immersive event I created with a close friend and artist resonates most deeply with my vision of luxury. Born from our shared passion for women’s empowerment and love for the brand legacy, it was a full journey: helicopters to the Hamptons, a branded yacht, an open-air dinner, and a live artistic performance where each guest inscribed their vision of the Versace woman on a canvas. It was more than an event; it was a true money-can’t-buy experience.

These three moments mark my growth: from the excitement of discovery to the challenge of leadership, to the freedom of shaping luxury as culture and belonging.

The U.S. luxury market is very dynamic. From your perspective, what trends do you see shaping its future?

Clients no longer seek only products, but brands that mirror their identity and values. Personalization will remain at the core, extending beyond products to encompass experiences, narratives, and ethics. Sustainability and cultural resonance are no longer optional; they are now integral to desirability.

We are witnessing the rise of experiential luxury, where curated journeys—artistic exhibitions, wellness retreats, and immersive travel—take precedence over mere acquisition. At the same time, tech-drivenpersonalization allows us to anticipate desires and craft bespoke moments at scale.

Another powerful shift is toward purpose-led luxury. Clients expect Maison to stand for something larger, whether it is health awareness, cultural preservation, or women’s empowerment.

Finally, I believe the future will be defined by cross-industry B2B synergies. By uniting different luxury sectors, we can create something truly unprecedented: an ecosystem of experiences that fuels mutual growth for brands while offering clients a universe of meaning that extends far beyond a product.

Follow the Leader

“

Luxury is not about owning— it is about belonging. It is the emotion, the story, and the sense of being truly seen that transform an object into an unforgettable experience.

— Alba De Simone

On a more personal note, what inspires your own sense of style? Do you have a favorite Versace piece that you feel reflects your personality?

My style is a true reflection of who I am, an external expression of my inner energy and what I expect from myself. I am drawn to pieces that embody strength, elegance, and a touch of audacity.

Among my favorites is the iconic corset embellished with the double Medusa ’95 hardware, as well as the DV hourglass silhouette that celebrates the female form with power and precision. But the piece that resonates most deeply with me is the Versace safety-pin dress. It embodies audacity, resilience, and femininity—qualities that I carry with me in my personal and professional journey.

Outside of your career, how do you like to spend your time? Are there passions or hobbies that keep you balanced?

Family is my anchor. I couldn’t be who I am without the daily call with my mother, it gives me purpose each day and reminds me where I come from.

Dance has been a fundamental part of my life. I practiced it for over ten years, and it taught me discipline, rhythm, and the beauty of expressing emotions through movement—lessons that still shape the way I

approach life and work today. Even now, I always make time for a dance cardio class on the weekend, a ritual that helps me release energy and reconnect with myself.

I also love philosophy and writing, which allow me to explore new angles in today’s world through the wisdom of great minds from the past. Traveling gives me both the wonder of discovering new places and the comfort of returning home to Italy. Cooking is another form of creativity for me—there is no right or wrong, only freedom, beauty, and the joy of sharing a meal with others.

Equally important are emotional intelligence and acts of service. I believe true success comes from knowing how to connect with people, practicing kindness, and sharing knowledge so we can lift each other higher. Balance, ultimately, is about cultivating both roots and wings—staying grounded in who I am and where I come from, while always reaching toward new horizons.

What advice would you give to ambitious women who want to build a successful career in the luxury industry?

Since I was a child, I used to repeat to myself: “Volere è potere, tutto il resto è una scusa” — “Make it happen.” I am who I am today because I believed in myself. Courage is essential. You must dare to go after what you want, because no one else can do it for you.

There is no single path, no right or wrong. What matters is pursuing what truly makes you happy. To every grown girl who once dreamed of owning that iconic “It bag,” you will realize that what you truly desire is to be acknowledged, to be seen, to belong to something bigger, and to feel part of a story.

To every woman entering the luxury industry, never forget the feeling you had when you first carried that bag. Your mission is to give that same emotion to others, whether through a dress, a car, or a hotel. In the end, this is what luxury is truly about: belonging.

BEYOND THE VELVET ROPE: AN INTERVIEW WITH DAN ALAM, THE VISIONARY FOUNDER OF L’INVITÉ

When it comes to exclusivity, few understand it like Dan Alam. As the CEO & Founder of L’invité, he’s not just curating access—he’s redefining what it means to belong in a world of refined privilege.

L’invité isn’t your typical Private Members Club. It’s a carefully crafted global circle that prizes mindset over money, depth over display, and connection over convenience. With a dedicated concierge team which is supported by latest AI technology that is smarter than most humans and a network that spans the most prestigious events and venues globally, the brand embodies the future of luxury—one that is meticulously high-touch yet digital

In this exclusive conversation, Dan Alam takes us behind the scenes of his visionary world: where luxury is humanized, where technology meets intention, and where the rarest invitation of all is to live life differently.

L’invité isn’t just a private members club—it’s a mindset. What inspired you to build a community that prioritizes energy, alignment, and values over traditional metrics like status or wealth?

I grew up in a family with generational wealth, so money itself was never the focus—it was about being surrounded by the right people and enjoying the best life had to offer. Later, working in M&A in London, I discovered that true luxury was not just material but the privilege of being invited into highly selective circles, where you met inspiring people who shared the same drive and vision. For me, it was always quality over quantity.

When I moved to Dubai in 2015, despite being naturally social and confident, I realized how difficult it was to meet truly like-minded individuals. That’s what sparked the idea for L’invité. I wanted to combine my international experience with a deep understanding of lifestyle to create a global club that not only opens doors to exceptional experiences but also fosters genuine human connection.

I believe fulfillment in life comes not just from wealth or success, but from being surrounded by positive, high-achieving people in the right environments. That’s why L’invité is built around energy, alignment, and mindset—it’s these qualities that make our community so powerful and enduring.

You have seamlessly fused luxury experiences with cutting-edge technology through the L’invité Members App. Can you tell us how this digital innovation enhances the real-world lifestyle of your members and what makes it truly unique in the luxury space?

Since inception, we have always invested in technology to be best in class and be at the forefront of technology.

“

True luxury

isn’t

about status, it’s about energy, alignment, and access to the extraordinary.

— Dan Alam, Founder of L’invité

We’ve always believed that technology should elevate—not replace—human experience. Our Members App is the digital gateway to a highly curated world, enabling our members to access exclusive events, lifestyle privileges, and concierge services with intuitive ease. What sets it apart is its intelligence: AI-driven recommendations tailored to a member’s preferences and habits, paired with human concierge support that responds 24/7 with an average response time of under 3 minutes.

This blend of automation and high-touch service ensures that whether a member is securing a last-minute table in St. Tropez or discovering an intimate cultural salon in Paris, they feel like the experience was designed just for them. It’s not just a tool—it’s an extension of their lifestyle.

From VIP access to Formula 1 and Art Basel to private soirées and curated global events—L’invité delivers exceptional privileges. How do you go about curating such high-caliber experiences, and what does the selection process look like behind the scenes?

Every experience we curate begins with a simple question: Will this enrich our members’ lives in a meaningful, memorable way? We blend insight from our members’ evolving tastes with our internal trend forecasts and global partnerships to curate access to what’s next—and what’s rare

From working with renowned venues like Cavo Tagoo in Mykonos or securing private F1 VIP access to crafting moments of intimacy in the form of art dinners or private yacht gatherings, our events are curated to spark conversation and form meaningful connections. Every detail—from the guest list to the view—is carefully orchestrated to ensure our members aren’t just attendees but protagonists in a memorable experience.

Human connection is at the core of L’invité’s philosophy, even in a tech-driven era. How do you strike that balance between digital efficiency and authentic, meaningful engagement within your community?

Technology is our enabler, not our identity. At L’invité, we place the human connection front and center. The tech and the app may facilitate access and streamline discovery, but it’s our people—our team, our members, our partners—that bring it all to life.

We vet every member not just by title or success, but by energy, curiosity, and what they contribute to the community. This ensures our in-person member events are alive with chemistry. By intertwining hightech access with high-touch relationships, we create a club where technology enhances—rather than dilutes—the soul of connection.

Luxury is evolving fast—from experiences to expectations. How is L’invité adapting to this shift, and what can members expect from the next chapter of the brand?

Luxury today isn’t about excess—it’s about access, emotion, and elevation. We’re moving from product-driven luxury to purpose-driven luxury. At L’invité, we’re adapting by doubling down on meaningful curation, personalization, and global fluidity.

The next chapter of our journey sees expansion into cities like London, Paris, and Monaco, while continuing to evolve our digital concierge and AI integrations. Expect richer member journeys, more bespoke brand collaborations, and new ways for members to connect deeply—wherever they are in the world.

Let’s talk about you—Dan, the visionary behind L’invité. What has your personal journey taught you about the evolution of luxury, and how has that shaped the DNA of L’invité?

Coming from a multicultural background and having lived across dynamic cities, I’ve seen luxury evolve from being about status symbols to becoming about time, connection, and access. What always struck me

was the invisible velvet rope—not just around luxury venues, but around the people and experiences that could truly elevate your life.

L’invité was born from a desire to remove those invisible barriers. I wanted to create a community where energy mattered more than ego and where technology could open doors without compromising intimacy. That ethos of connection, elevation, and authenticity is in every detail of what we do.

Beyond individual membership, L’invité has also developed a white-label B2B lifestyle and concierge solution for luxury brands. How do you see this side of the business evolving, and how does it complement the members’ club?

The B2B solution is a natural extension of L’invité’s DNA. Just as we curate extraordinary experiences and connections for our members, we help luxury brands and developers do the same for their high-value clients. By offering a white-label lifestyle and concierge platform, we allow brands to elevate their sales proposition, strengthen retention, and build deeper loyalty with affluent customers.

What makes this especially powerful is the seamless alignment between both sides of the business. The insights, partnerships, and know-how we develop through our private members’ community flow directly into our B2B offerings, ensuring that client experiences are not only personalized but also culturally relevant and aspirational.

“Technology should enhance the human experience, not replace it. At L’invité, we’ve mastered both.

— Dan Alam, Founder of

L’invité

Looking ahead, I see the B2B platform becoming an essential part of how luxury brands differentiate themselves in an increasingly competitive market. As expectations evolve, providing lifestyle access and human connection—enabled by technology—will become a defining factor in long-term client relationships. www. linvite.life

A COMPLETELY NEW STANDARD IN PRIVATE AVIATION

Expertise, Experience, Relentlessness. At Jets & Partners, these aren’t just values, they’re the principles that guide every flight we operate.

With more than 70 years of combined experience, they are so much more than your average charter brokerage. They are a bespoke private aviation advisory firm specializing in private charter, medevac, cargo, and aircraft sales & acquisitions. With clients from all corners of the globe, their strength lies in their people. Their experts are composed of an elite network of aviation veterans, with decades of experience in catering to clients who demand absolute perfection.

At the head of the company is Yassin El Moussi, a trusted name in private aviation for nearly two decades. Known for his composure under intense pressure and his mastery of complex operations, Yassin has built a portfolio of discerning and trusting clients, from dignitaries, heads of states, UHNW individuals to international concierge agencies.

Today, Jets & Partners is channeling its expertise of luxury service into a region rich with potential, and in very much need for quality of service, transparency and seamlessness.

““There’s so much to do in Africa, but we’re dedicated to bringing the exact same level of luxury and white glove service to the continent. Africa has for too long been a market underserved by the global aviation industry, both in terms of expertise and quality of service. Transparency, flexibility, and reliability are often rare commodities. Africa is where our precision and agility truly shine” says Yassin El Moussi, CEO.

They put their money where their mouth is and have already established key relationships with operators, affiliates, and brokers.

These in-the-field partners, knowledgeable about what’s happening on the continent, bring invaluable insight on how to serve them best. Thanks to these links, a very solid bridge is built between the rest of the world and the African continent.

“Up until now, and for various reasons, our international and African clients hardly ever knew how to work with each other. The lack of transparency, limited payment methods, service inconsistency, created an uneasy feeling. With our local network, we’re able to offer an unprecedented service on the continent” says Fred Perez, Chief Operations Officer at Jets & Partners.

With their extensive experience, each and every client in their portfolio has different needs. Services clients seek range from the ad-hoc charter to complex aircraft acquisitions, with aircraft management along the way. Many owners are already reaching out to them to manage their jets, with the most recent enrollment being a Gulfstream G-IV SP based out of West Africa, and a few more in the works. This strategic placement allows them to cater to clients across the continent with top-tier planes.

“West Africa is the beating heart of the continent. With Nigeria and South Africa being the busiest regions in the continent, placing our Gulfstream G-IV in West Africa gives our clients real new opportunities to not only fly better, but further. This becomes even more so important considering some of our clients include dignitaries and heads of states. Yesterday, their jetwould’ve needed to fly from Dubai to pick them up. Today, it’s 45-60mn away from them.” says Mounir Rayan, Operations Director at Jets & Partners.

Should you require assistance or advise in your business aviation needs, whether it’s for charter, evacuations, or sales & acquisitions, they’re your team to call.

Jets & Partners

From The Word to Africa.

www. jets.partners

TLN X MYSTERE INTERVIEW

1. Who is Othmane Sefrioui?

Othmane Sefrioui studied at the Lycée Français de Casablanca before moving to the United Kingdom, where he earned a Bachelor’s in Business Management with International Business at Royal Holloway, University of London, followed by a Master’s in Entrepreneurship at City University of London. His time in the UK was an eye-opening experience, exposing him to a diverse, fast-paced environment and a new way of thinking.

Passionate about watches and the jewellery industry from a young age, he joined Hublot London in Sales and Marketing, allowing him to deepen his understanding of the luxury watch industry while applying his business expertise in a real-world setting. Seeking to diversify his experience, he later moved to Dubai, where he worked in real estate, a field that challenged him in new ways. This role honed his negotiation skills, strengthened his ability to manage high-value transactions, and gave him insight into another side of the luxury market After eight years abroad, he decided to return to Morocco with the goal of leveraging his international experience and applying the best practices he had learned. His journey has given him a well-rounded perspective on both luxury and business, and he is eager to contribute fresh, innovative ideas to the local market.

2. Can you tell us the story behind the creation of La Maison Mystère? What inspired your family to start this business?

Today, Mystère is a recognized brand, supported by the Sefrioui name and by the solid, exclusive relationships we maintain with our customers and partners. But Mystère is above

all a story of transmission, written over five generations, from Fez to Casablanca, and which has evolved in line with the demands and changes of the industry.

The first two generations settled in Fez, the cradle of Moroccan craftsmanship, and specialized in silver jewelry. With the third generation, the company moved to Casablanca and began using gold in its expertise. The arrival of the fourth generation marked a decisive new stage, with the integration of diamonds and the creation of a jewelry workshop and wholesale business serving retailers throughout Morocco.

The arrival of Chopard, the first luxury brand to establish itself in Morocco and Africa, was also a major turning point. The Mystère brand was born, benefiting from the expertise of the existing workshop and becoming Chopard’s anchor in the country.

Today, in its fifth generation, Mystère continues to grow, integrating prestigious international brands and consolidating its position in the luxury market.

3. How would you describe the core values of La Maison Mystère?

At the heart of La Maison Mystère, strong values have always guided our commitment. Excellence, a guarantee of know-how handed down and perfected over generations, is the foundation of each of our creations and selections. Authenticity, embodied in our deep respect for craftsmanship and tradition, ensures that our customers receive exceptional pieces. Finally, intimacy and trust are at the heart of our relationship with our customers, enabling us to offer personalized attention and a unique shopping experience. These

founding principles continue to inspire our company and shape its future.

4. You opened Hublot as a monobrand. Mystère represents other great names in world watchmaking. Do you plan to do the same for these brands?

That’s an excellent question, and a perfect illustration of our approach at Mystère. As a partner to many brands, we are committed to long-term collaboration. Our ambition is to grow alongside each brand and, when it reaches a sufficient level of maturity to evolve into a monobrand, we accompany it in this transition. At Mystère, we talk first and foremost about “working with a brand”, because our commitment is based on its development until it generates solid economic results, thus enabling a strategic investment in its independence.

5. Speaking of Mystère’s brand development strategy, how do you feel about the brands you represented?

Mystère has a particularly vast catalog of references, which means that we have to pay special attention to certain strategic brands. By restructuring our working methods and strengthening our commitment to certain brands, we have achieved significant results, both in terms of sales performance and profitability.

Representing several brands requires a considerable investment of time and resources to ensure a stable and dynamic business. By identifying high-potential, internationally-recognized brands, we facilitate their establishment in the market and their transformation into veritable flagships and success stories. This is notably the case for Hublot and Fred, which have evolved into a single-brand boutique on avenue

Follow the Leader

Aïn Harrouda in Casablanca. Brands that have not yet achieved sufficient recognition on the Moroccan market remain part of our network of boutiques, where they benefit from strategic support right up to their launch, via large-scale marketing campaigns.

6. In terms of growth, what milestone are you most proud of so far?

The highlight was the inauguration of the Hublot boutique. On this occasion, we were honored to welcome Riccardo Guadalupe, CEO of Hublot, and David Tedeschi, Regional Director, in the presence of the Swiss Ambassador to Morocco. This exceptional evening brought together influential personalities, representatives of the trade press and major figures from social networks.

Mystère and Hublot took advantage of the event to unveil an exclusive limited edition, designed especially for the occasion: a series of 25 Classic Fusion watches bearing the effigy of Morocco.

This unique model features a titanium case, a rose gold dial and a gray background, enhanced by a red and green hand in homage to the national colors. The Moroccan flag is also emblazoned on the back of the watch, underscoring this creation’s roots in the country’s heritage.

7. Mystère is the leader in Morocco. What are your next challenges? What are your career prospects?

Today, we have eight points of sale throughout Morocco, notably in Mazagan, Rabat (Avenue du 16 Novembre), Marrakech (Avenue Mohammed VI), and Casablanca, at the Morocco Mall and on

“

“Heritage meets innovation in our vision for luxury.”

Othmane Sefrioui

Avenue Aïn Harrouda, where our Mystère, Hublot, Fred and Chopard boutiques are located.

However, our current ambition goes beyond this local presence: we want to develop our offer to an international clientele, a segment that is still missing from our portfolio. This tax-exempt, high-net-worth clientele is increasingly choosing Morocco as its preferred destination. By targeting this clientele, we aim to strengthen our market position and generate a significant impact on our sales performance.

8. In terms of Mystère’s brand development strategy, how do you feel about the brands you represented when you first arrived?

Mystère had a very large catalog of references; it’s clear that certain brands needed special attention. By restructuring our working methods and giving more credit to certain brands, we’ve achieved very satisfactory results and much more satisfactory business returns.

The fact that we represent multiple brands means that we spend much more time and energy maintaining a stable level of business. By identifying successful, internationally strong brands, it’s easier to market them and turn them into flagships and success stories, as was the case with Hublot, which was launched as a single-brand boutique on Avenue Aïn Harrouda in Casablanca. Brands that have not yet achieved a high level of recognition on the Moroccan market remain in our boutiques and are supported by our sales team.

Discover Luxury in the Southern Lakes

Member

THE LUXURY NETWORK AUSTRALIA WELCOMES

NEW MEMBER: HYDE MELBOURNE

PLACE

HYDE Melbourne Place is a lifestyle destination located in the heart of Melbourne’s CBD. Designed for those seeking more than just a place to stay, HYDE offers a blend of accommodation, dining, entertainment, and cultural experiences, all thoughtfully integrated within a vibrant urban setting.

HYDE Melbourne Place breaks the mold of the typical design hotel. Crafted by the renowned Melbourne architects Kennedy Nolan, the hotel transforms hospitality into an expressive, sculptural, and boldly unapologetic experience. Housing 191 rooms and a highly sought-after rooftop restaurant, the building serves as a vibrant stage where design and culture seamlessly intersect.

Mornings at HYDE start with the sound of laneways coming alive, your coffee ritual unfolding nearby, and the city’s energy inviting you to explore without an agenda. From bold street art and independent coffee houses to rooftop cocktails and hidden bars, HYDE Melbourne Place places you in the center of Melbourne’s most iconic moments.

The accommodation offers a modern, refined space designed with lifestyle in mind, the ideal retreat between gallery hopping, market strolling, or garden wandering. Curated dining experiences celebrate Melbourne’s rich multicultural food scene, with options ranging from casual eats to elevated plates featuring local produce and international flavours.

HYDE Melbourne Place sets a new tempo for what a hotel can be. It brings together everything that makes this city unique: its pace, its creativity, and its ever-changing spirit. Whether you’re in town for a spontaneous weekend, a longer escape, or chasing your next cultural fix, HYDE is where lifestyle, music, and location come together in modern synergy.

Celebrating Champagne: A Wine For All Seasons o ers a refined and refreshing take on one of the world’s most iconic wines, inviting readers to embrace champagne not merely as a drink for special occasions, but as a year-round lifes le choice.

Guided by the elegant vision and cartographic artistry of Sally Hillman, the book explores the rich heritage, geography, and cra smanship behind Champagne’s famed bubbles. Interweaving French culinary culture with the versatili of champagne s les, it features 40 seasonal recipes and expert pairing su estions designed to elevate everyday dining and celebratory moments alike.

Champagne

A Year-Round Indulgence

An essential volume for modern wine lovers, discerning hosts, and Francophiles, Celebrating Champagne is a sophisticated tribute to the timeless appeal of champagne—designed to be enjoyed in every season.

Pre-orders now open ahead of its release in mid-September at sallyhillman.com.au.

CELEBRATING CHAMPAGNE: A WINE FOR ALL SEASONS

Champagne is more than a celebratory drink — it’s a symbol of quiet luxury, thoughtful entertaining, and the art of living well. In her debut book, Celebrating Champagne: A Wine for All Seasons, Sally Hillman reimagines the world’s most elegant wine as a perfect companion to everyday moments and seasonal gatherings.

Beautifully designed as both a coffee-table statement and a lifestyle guide, the book blends 40 French-inspired recipes with expert champagne pairings. Organised by season, each chapter invites the reader into a considered rhythm of

dining, sipping and styling — enriched with thoughtful quotes, curated menus and insightful glimpses into the history and terroir of Champagne.

Champagne is more than a celebratory drink — it’s a symbol of quiet luxury, thoughtful entertaining, and the art of living well. In her debut book, Celebrating Champagne: A Wine for All Seasons, Sally Hillman reimagines the world’s most elegant wine as a perfect companion to everyday moments and seasonal gatherings.

Beautifully designed as both a coffee-table statement and a lifestyle guide, the book blends 40 French-inspired recipes with expert champagne pairings. Organised by season, each chapter invites the reader into a considered rhythm of dining, sipping and styling — enriched with thoughtful quotes, curated menus and insightful glimpses into the history and terroir of Champagne.

Affairs

AN EVENING WITH SEABOURN: CHARTING NEW FRONTIERS IN LUXURY CRUISING

This month, we had the privilege of curating two extraordinary evenings with Seabourn, the world’s leader in ultra-luxury cruising — first at the acclaimed Supernormal in Brisbane, and then at the elegant Work Club Global in Sydney. Both gatherings celebrated not only the launch of Seabourn’s highly anticipated 2027–2028 cruising season, but also the unveiling of a voyage unlike any other: Seabourn’s first-ever Pole to Pole Grand Expedition.

Spanning an extraordinary 94 days, this once-in-a-lifetime journey will set sail in 2027, tracing an epic course from the icy majesty of the Arctic to the pristine wilderness of Antarctica. It promises to be the ultimate bucket-list odyssey — an intimate immersion into the farthest reaches of the Earth, where rare wildlife, cultural treasures, and spectacular landscapes await at every turn.

To sail with Seabourn is to enter a world where refinement is effortless and every detail is considered. Their intimate, yacht-like ships — masterpieces by the legendary Tihany Design — offer all-oceanfront suites, most with private verandas, and a level of intuitive,

personalised service that anticipates your every need. Guests are welcomed with chilled Champagne and a bar stocked to personal preference; premium spirits and fine wines flow freely throughout the voyage, and the celebrated Caviar in the Surf and Caviar on the Ice traditions add a touch of playful indulgence.

Culinary experiences rival the finest restaurants anywhere, with all dining venues complimentary, allowing guests the freedom to dine where, when, and with whom they choose. Shore days are enriched by Ventures by Seabourn excursions and Signature Events — from Marina Day to an Evening at Ephesus —

each thoughtfully curated to bring destinations to life in unexpected ways. At sea, Seabourn Conversations offer rare access to visionary experts, from polar scientists to acclaimed explorers.

With a steadfast commitment to environmental stewardship, Seabourn delivers award-winning experiences across all seven continents while safeguarding the beauty of the world it explores. And now, with the opening of bookings for the 2027–2028 season, the stage is set for travellers to embark on journeys that redefine what it means to explore — culminating in the unparalleled Pole to Pole Grand Expedition.

THE LUXURY NETWORK LEBANON HOSTS ITS ICONIC

For the third consecutive year, The Luxury Network Lebanon proudly hosted its signature White Party Cigar Night at the legendary Casino du Liban, reaffirming its position as one of the most exclusive luxury and cigar gatherings in the region.

This year’s event was held in partnership with Rocky Patel Premium Cigars.

PARTNERSHIP WITH ROCKY

The evening brought together an elite crowd of diplomats, VIPs, international entrepreneurs alongside the vibrant Lebanese cigar community.

The event was inaugurated with a welcome speech by Ms. Karen Boustany, CEO of The Luxury Network Lebanon, who highlighted the continued legacy and impact of the White Party in promoting Lebanon as a destination for luxury experiences.

She was followed by Her Excellency Mrs. Laura Khazen Lahoud, Minister of Tourism in Lebanon, whose speech emphasized the importance of luxury tourism and cultural events in elevating Lebanon’s global image.

The closing speech was delivered by Mr. Fares Ghattas, Global CEO of The Luxury Network, who underscored the power of high-level networking

and the significance of connecting luxury brands with passionate communities like the cigar world. He also praised Lebanon’s ability to host world-class events that bring together business and culture and the essential role of luxury events in strengthening the Lebanese economy through global networking.

During the event, Rocky Patel cigars were elegantly distributed, offering attendees a refined tasting experience. Guests also enjoyed a special video message from Mr. Rocky Patel, where he spoke passionately about the exceptional quality and craftsmanship of his cigars, and extended his warm regards to the Lebanese audience.

The night was further enriched by live band entertainment, sophisticated hospitality, and activations, creating an immersive experience for all guests.

This annual celebration once again confirmed The Luxury Network Lebanon’s leadership in curating high-end, culturally resonant events that unite global luxury with Lebanese excellence.

A REPUTATION built on results

01. 25 Barry Street, Kew

Securing an extraordinary result one week prior to officially launching to market, this landmark Studley Park residence was sold off-market after our strong relationship with a trusted buyers’ advocate enabled the introduction of the perfect purchaser—a young family who had been searching for over a year. With a $15–$16.5M price guide, the property’s rarity prompted decisive action before it reached the public. Set on 1800 sqm* of Paul Bangay–designed gardens, the fully renovated Victorian mansion features five bedrooms, five bathrooms, a triple basement garage, home cinema, and poolside gym. Sold by Scott Patterson and Garrick Lim.

02. 61 Bulldog Creek Road, Merricks North

Set across 47 acres* in one of the Mornington Peninsula’s most coveted rural enclaves, this exceptional property combined architectural charm with significant ecological value. Surrounded by remnant bushland and home to more than 70 bird species, it offered a rare balance of natural beauty, privacy, and lifestyle amenity. A targeted campaign amplified by significant media coverage in

the Herald Sun and Domain highlighted its one-of-a-kind attributes, ultimately connecting with a country-based family seeking a permanent Peninsula lifestyle. Sold by Meg Pell and Tom Barr Smith.

03. 6 Menzies Avenue, Brighton

A comprehensive campaign—integrating print coverage, editorial placement, and tailored database engagement—delivered a circa $9 million result. The home’s architectural sophistication, automation, and seamless indoor-outdoor living resonated strongly with the buyers—a family relocating from Mordialloc. Multiple living zones, a resortstyle pool, and custom finishes reinforced its appeal. The transaction also reflected the enduring confidence our clients place in Kay & Burton, with the vendors purchasing their next residence through our team. Sold by Matthew Pillios.

04. 4 Elgin Avenue, Armadale

The expressions of interest campai gn drew over 70 groups through this beautifully renovated double-fronted Victorian, highlighting sustained demand for

quality family homes in the area within a $3–$6 million range. Our approach brought together a specialist team to maximise market reach and align with the vendors’ expectations, resulting in a successful sale to a local family upsizing from Prahran. The home’s blend of period elegance and modern luxury resonated strongly with buyers seeking turnkey family living in a quiet location. Sold by Oliver Booth, Gowan Stubbings and Ada Taylor.

05. 74 St Georges Road, Toorak (leased)

Successfully leased off-market at $2500 per week to a family seeking a short-term executive lease while their own home underwent renovations. This result was achieved through targeted outreach to our network, avoiding the need for public advertising while securing excellent terms. Occupying the entire ground floor of a boutique low-rise building, the apartment offered grand proportions, landscaped gardens, and elegant formal and informal living zones. Leased by Evelyne Surja.

Kay & Burton has always been a leader in the premium and luxury real estate markets. Since selling our first home in 1938, our success has been underpinned by the depth of knowledge, experience and relationships that we have formed within the markets in which we operate.

Kay & Burton has always been a leader in the premium and luxury real estate markets. Since selling our first home in 1938, our success has been underpinned by the depth of knowledge, experience and relationships that we have formed within the markets in which we operate.

We are proud to present some of our top results from the past quarter.

We are proud to present some of our top results from the past quarter.

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THE LUXURY NETWORK EGYPT HOSTS

SECOND WHITE PARTY SOIRÉE AT GIWAN PALACE, NEW ALAMEIN

The Luxury Network Egypt successfully hosted the second edition of its prestigious White Party soirée on Saturday, August 23, 2025, at the breathtaking Giwan Palace in New Alamein. The evening brought together a distinguished guest list of industry leaders, high-net-worth individuals, and premium brands for an unforgettable night celebrating luxury, lifestyle, and collaboration.

Under The Spotlight

The soirée opened with a warm welcome from the event’s master of ceremonies, who set the tone by highlighting The Luxury Network’s mission as the world’s leading luxury affinity marketing group with a presence in over 40 countries.

Guests were reminded of the organization’s role in fostering partnerships, innovation, and opportunities across global and local luxury markets. The event was presented by media personality Samar Jamil welcoming the guests and the evening’s official proceedings began with a keynote by Ms. Abla Sebak,

CEO of The Luxury Network Egypt, who shared her vision for the future of luxury collaborations in the country. She was followed by Mr. Fares Ghattas, Global CEO of The Luxury Network, who inspired guests with insights into the network’s international growth and strategic direction.

Throughout the night, guests were treated to a series of world-class performances, including live singers, a warm-up DJ, an electrifying set by DJ Martin, and a captivating violin act.

Under The Spotlight

Under The Spotlight

The evening also featured the signing of new member Swif Jet aviation, as well as the much-anticipated announcements of The Luxury Network Awards on November 8th.

The White Party soirée, with its allwhite dress code, was a celebration of unity, elegance, and the shared vision of building lasting collaborations within the luxury industry.

Against the stunning backdrop of Giwan Palace, the evening stood as a testament to Egypt’s growing role as a hub for international luxury experiences.

Discover New Zealand’s breathtaking landscapes, awardwinning stays, and hidden gems aboard your own private jet. Fly on your schedule, avoid the crowds, and explore in total comfort and privacy. This is travel redefined seamless, exclusive, and unforgettable.

Contact us: info@nzjet.co.nz

www.nzjet.co.nz

Why Join

The Luxury Network?

The Luxury Network has been recognized by the British media as ‘the world’s leading luxury affinity marketing group’ and one of the most innovative formulas for the development of new businesses between luxury brands which share the same values, customers and target audience. We build meaningful business relationships and connections in the HNW and UNHW space with over 28 global offices and 500 exclusive member brands worldwide.

With over a decade of experience in the international luxury industry facilitating access to new high-net-worth individuals, our team has developed thousands of strategies for countless companies. The importance of top-end strategic alliances for financial success is indisputable and yet most companies don’t have the time or the resources to create such ongoing business relationships.

We are armed with the right connections to help you form new business alliances with many other luxury brands, to reach each other’s HNW pre-qualified private clients, and showcase your brand’s services and products at our luxury B2C sales or private client events. You will get the opportunity to entertain your clients and invite your prospects to our of B2C luxury events.

The Luxury Network’s team will perform as your extended marketing arm to orchestrate successful collaborations by working closely with your own personal The Luxury Network account manager to develop your business and identify your targets.

For more reasons to join The Luxury Network, please visit our website testimonials and success stories section. You may join The Luxury Network by filling in the form at www.tlnint.com/contact-us or email us at info@tlnint.com and we will take care of the rest for you.

Brands Directory

Abercrombie & Kent abercrombiekent.com

Anton Jewellery antonjewellery.com

ASM Aviation asm.aero

Aston Martin astonmartin.com

Audi audi.com

Champagne Pommery champagnepommery.com

DAMAC Properties damacproperties.com

Gaggenau gaggenau.com

Gewan Palace New Alamein gewanpalacenewalamein.com-egypt.com

Giorgio Armani armani.com

GHM Hotels ghmhotels.com

Haditi haditi.com

Hewison Private Wealth hewison.com.au

Hortman Clinics hortmanclinics.com

Jacob & Co jacobandco.com

Kay & Burton kayburton.com.au

Liberty libertylondon.com

L’invité linvite.life

Mashreq Private Bank mashreqbank.com

Mount Cook mtcookskiplanes.co.nz

New Zealand Sotheby’s International nzsothebysrealty.com

NZjet nzjet.co.nz

One & Only Resorts oneandonlyresorts.com

Orience orience.com

Pepperstone pepperstone.com

Ponant au.ponant.com

Qannati Objet d’Art qannati.com

RAK Properties rakproperties.ae

Red Sea Global redseaglobal.com

Roberto Cavalli robertocavalli.com

Rocco Forte Hotels roccofortehotels.com

Rocky Patel rockypatel.com

Rolls-Royce rolls-roycemotorcars.com

Sally Hillman sallyhillman.com.au

Seabourn seabourn.com

SumaNurica sumanurica.com

The Paddock DXB thepaddockdxb.com

The Red Sea visitredsea.com

Tibaldi tibaldipen.co.uk

TLN Academy Tln.academy

TravelCall travelcall.com.au

Virtuoso virtuoso.com

William Buck williambuck.com

Wolf 1834 wolf1834.com

UNSCRIPTED ITALIAN FINESSE IN DUBAI

Some build empires of steel, some build them in art. Why choose? Own a limited-edition apartment in one of the world’s most iconic real estate destinations, Dubai, with DAMAC Properties at Couture by Cavalli. Each residence enjoys their own private pool in a tower featuring a seemingly endless lagoon, celebrations in the sky and haute Italian finesse all around. This feels like home…because it is.