QuincyHouse_LP by The Agency

LISTING PRESENTATION | NOVEMBER 2025

01MEET THE TEAM

02THE AGENCY

03CASE STUDIES

04MARKETING & PUBLIC RELATIONS

05MARKETING PLAN

06BRAND DIRECTION

SECTION ONE MEET MAURICIO

MAURICIO UMANSKY

FOUNDER AND CEO

Mauricio Umansky is the Founder and CEO of The Agency, a global real estate brokerage operating with 145+ offices in 14 countries. The brokerage utilizes world-class technology and innovative marketing strategies to assist agents and their clients in achieving their real estate goals. Since its inception in 2011, the firm set out to create an industry-disrupting model that would redefine the business and foster a unique culture rooted in the core philosophy of collaboration. In its ten years, The Agency has done that and much more.

Mauricio has achieved nearly $5 billion in real estate sales and holds the distinction of selling the most homes in the country priced above $20M. He has represented some of the world’s most noteworthy properties, including the Playboy Mansion-the first house in L.A. to sell above the $100M markthe Walt Disney Estate, and residences owned by Michael Jackson, Michael Jordan and Prince. Mauricio and The Agency also represent some of the world’s top developers and resort brands, including One&Only, Rosewood and The Ritz-Carlton. Together with his team, Mauricio is noted as one of the highestproducing agents by The Wall Street Journal’s REAL Trends annual list. He has also received the Entrepreneur Of The Year Greater Los Angeles Award for 2023 and been ranked #69 on Swanepoel’s 2023 Power200, a prestigious list of top real estate executives in the U.S.

With solid infrastructure and a renowned brand that is featured on international television shows -including Million Dollar Listing Los Angeles, The Real Housewives of Beverly Hills and most recently, Buying Beverly Hills on Netflix-The Agency has grown to over 100 offices and over 2,000 agents across the U.S., Canada, Mexico, the Caribbean, Central America and Europe. Poised for further expansion with like-minded partners in strategic markets, The Agency was recognized by Inman as a top luxury brokerage, noted by The Financial Times as one of America’s Fastest Growing Companies and has ranked among Inc. 5000’s list of fastestgrowing private companies in the country for seven consecutive years.

Mauricio recently published The Dealmaker, now available in bookstores around the country. He is also a proud member of The Young Presidents Organization (YPO), an influential and worldrenowned business networking organization. His philanthropic work includes serving as a board member for Giveback Homes, an organization dedicated to building homes for families in need. He is also a longtime supporter of The Children’s Hospital of Los Angeles and the National Breast Cancer Association.

WORTH OF REAL ESTATE IN 2024

$305 MILLION CLOSED OVER

$20 MILLION SOLD MORE HOMES OVER WORTH OF REAL ESTATE $5 BILLION CLOSED

THAN ANYONE IN THE U.S.

ADDRESS SALE

Beverly Hills Residential Project

Playboy Mansion

822 Sarbonne Road

The Walt Disney Estate

Beverly Hills Confidential

Santa Barbara Confidential

777 Sarbonne Road

Broad Beach Parcel

60 Beverly Park

Malibu Parcel

864 Stradella Road

918 N. Roxbury Drive

1627 E. Valley Road

1201 Laurel Way

837 Greenway Drive

11490 Orum Road

1201 Laurel Way

200 Delfern Drive

438 N. Faring Road

1023 N. Roxbury Drive

1691 Crespi Lane

Beverly Park Confidential

10771 Bellagio Road

1006 Lexington Road

27 Beverly Park Terrace

720 N. Alta Drive

46 Beverly Park Circle

1232 Sunset Plaza Drive

1741 Correa Way

910 N. Foothill Road

1036 Summit Drive

414 S Cliffwood

755 Sarbonne Road

Mauricio Umansky’s TOP SALES

$130,000,000.00

$100,000,000.00

$75,000,000.00

$74,000,000.00

$72,500,000.00

$70,000,000.00

$45,760,000.00

$42,500,000.00

$40,000,000.00

$39,500,000.00

$39,000,000.00

$36,000,000.00

$35,000,000.00

$33,000,000.00

$32,349,582.90

$32,250,000.00

$31,000,000.00

$30,000,000.00

$28,750,000.00

$28,000,000.00

$27,750,000.00

$27,600,000.00

$26,750,000.00

$26,725,000.00

$26,324,000.00

$25,150,000.00

$23,980,000.00

$23,750,000.00

$23,700,000.00

$23,000,000.00

$22,500,000.00

$22,375,000.00

ADDRESS

2571 Wallingford Drive

44 Beverly Park Circle

1013 Roxbury Drive

167 S. Rockingham Avenue

11507 Orum Road

1302 Collingwood Place

12835 Parkyns Street

979 Bel Air Road

22 Beverly Park Terrace

2709 Vista Oceano Lane

330 S. Mapleton Drive

75 Beverly Park Lane

7 Country Oak Lane

8325 Hollywood Boulevard

355 S. Mapleton Drive

600 Oakville Cross Road

212 Vance Street

254 Bel Air Road

661 Doheny Road

332 N. Bel Air Road

1307 Sierra Alta Way

333 S. Mapleton Drive

9520 Hidden Valley Road

565 Perugia Way

8 Beverly Park

1135 Rivas Canyon Road

910 N. Rexford Drive

201 Avondale Avenue

8927 St. Ives Drive

1 W. Century Drive #36A

1120 Loma Vista

508 N. Alpine Drive

$22,000,000.00

$21,000,000.00

$20,833,500.00

$20,500,000.00

$20,200,000.00

$19,715,787.00

$19,650,000.00

$19,600,000.00

$19,500,000.00

$19,300,000.00

$19,000,000.00

$18,825,000.00

$18,800,000.00

$18,500,000.00

$18,100,000.00

$17,800,000.00

$17,650,000.00

$17,500,000.00

$17,250,000.00

$17,000,000.00

$16,550,000.00

$16,525,000.00

$16,500,000.00

$16,455,000.00

$15,850,000.00

$15,400,000.00

$15,200,000.00

$15,000,000.00

$14,875,000.00

EVERYTHING IS BETTER IN RED Let Us Show You Why

We use our boutique approach, creative marketing, cutting-edge technology and unforgettable client service experience to place the world at your front door.

Unlike traditional brokerages, The Agency fosters a culture of collaboration. Behind each one of our agents is the knowledge and resources of an entire global team. By working together, we can offer our clients better representation and a true competitive edge.

150+ OFFICES

$88B TOTAL SALES

14 COUNTRIES

3,000 AGENTS

THE POWER OF THE AGENCY

TOP LUXURY BROKERAGE

INMAN’S 2022 GOLDEN I AWARDS

7 YEARS

INC. 5000 FASTEST-GROWING PRIVATE COMPANIES

AMONG REALTRENDS TOP 50 FIRMS IN AVERAGE SALES PRICE BY SIDES AT $2.5M

3 YEARS

FINANCIAL TIMES: ONE OF THE AMERICAS’ FASTEST GROWING COMPANIES

REALTRENDS 500 LIST OF TOP RESIDENTIAL BROKERAGES

THE AGENCY GLOBAL REACH

One of the most-followed

RESDIENTIAL BROKERAGES IN THE WORLD

TOTAL CONTACTS FOR THE AGENCY EDIT 700,000+ SOCIAL

INSTAGRAM FOLLOWERS 511K+

TOTAL OVERALL ACCOUNT IMPRESSIONS MONTHLY 2.5M

109,000+

YOUTUBE SUBSCRIBERS

YOUTUBE VIEWS 26M+

SECTION THREE CASE STUDIES

CASE STUDY ROBERT LANE

COFFEE

TABLE BOOK

SOCIAL MEDIA TEASER

AMENITIES BOOKLET

SECTION FOUR

MARKETING & PR

GLOBAL BRAND PRESENCE

PUBLIC RELATIONS REACH

THE POWER OF THE MEDIA IS IN THE PALM OF OUR HANDS.

Our in-house, bi-coastal Public Relations team keeps everyone talking about The Agency and our properties. They hold long-standing relationships with some of the world’s most influential journalists, prominent influencers and tastemakers. They ensure we’re always part of the conversation.

A BI-COASTAL TEAM BASED IN MAJOR U.S. METROS

2,000+ PRESS PLACEMENTS ANNUALLY

Hundreds of articles in The Wall Street Journal, The New York Times, Los Angeles Times, Architectural Digest, Robb Report, Mansion Global, San Francisco Chronicle and more

THE AGENCY CHANNELS

The Agency PR Team promotes agent’s listings and accolades via The Agency’s owned media channels. The Agency publishes a minimum of five blogs a week on its curated blog, The Agency Journal, which are then included in the company’s global e-newsletter sent to over 700K and featured on our social media platforms reaching millions of followers.

THE AGENCY JOURNAL

Our website’s blog, The Agency Journal, consists of all original content and reaches 3,000+ agents across 113+ offices in 13 countries and extends to their HNW clients and individual networks. Tens of thousands of impressions are made each month.

SPOTLIGHT

THE AGENCY JOURNAL

GLOBAL WEEKLY NEWSLETTER

The blogs are included in our global e-newsletter, sent to over 700,000 active, HNW subscribers each week.

SOCIAL MEDIA

The Agency’s in-house global social media experts capitalize on social and digital trends to create maximum exposure for our properties and the content being produced on our owned digital and social platforms. Our strategy has positioned The Agency as one of the world's most-followed residential brokerages on social media. Specializing in Real Estate marketing, the team adapts to algorithms and ensures content creation will garner the highest engagement and visibility for each of the listings we represent.

Ballerina Sweeps Through Clearview Farm

Representing Denver’s most expensive property on the market, The Agency’s creative team collaborated with the Denver Broncos to create a romantic preview of this record property in a creative and unique way, which resulted in tremendous media and social attention.

$69 Million Dollar

Los Angeles Property

• Generated 498K views

• 325 unique comments

This $69M listing deserved a special tour of its own! The Agency’s social media team worked with the listing agent to preview this extraordinary contemporary Santa Monica estate in a unique way by spotlighting the property's experiential living spaces such as the pool, spa, theatre, karaoke room, and indoor sports court. Tapping into trending music and posting strategy, this reel was one of The Agency’s highest-viewed videos of 2023.

Tulum Property

• Over 350+ combined leads from interested buyers across North America

• Over 5M combined impressions from the posts with 2000+ total comments

Calabasas Property

• 600K views

• 587K impressions

THE AGENCYRE

• Followers: 511K

• Monthly Averages:

PERFORMANCE BY NUMBERS

INSTAGRAM LINKEDIN

• Impressions: 6,590,772

• Accounts Reached: 1,179,450

• Content Engagement (Likes, comments, shares, saves): 388,104

• Profile Visits: 326,255

• Follower Growth: 11,043

• Threads Followers: 47K (total)

• Mauricio Followers (@mumansky18): 809K

• Farrah Brittany Followers (@farrahbritt): 744K

• Alexia Umansky Followers (@alexiaumansky): 506K

• The Umansky Team Followers (@umanskyteam): 24K

• Followers: 26,961

• Monthly Averages:

• Page Views: 18,545

• Unique Visitors: 7,490

• Content Engagement (Likes, comments, shares): 370

• Followers: 14K

• Monthly Averages:

• Impressions: 47,523

• Engagement: 270 Clicks

• Retweets: 155

• Likes: 630

FACEBOOK

• Followers: 43K

• Monthly Averages:

• Impressions: 4.2 million

• Reach: 2,375,502

• Total Engagement: 315,127

• Pages Views: 17,023

• Post Engagements: 289,885

• Video Views: 21,150

• Followers: 36,100

• Monthly Averages:

• Video Views: 571,000

• Profile Views: 9,010

• Likes: 35,000

• Comments: 514

THE AGENCY MAGAZINE

Designed and directed by our in-house creative and public relations team, The Agency Magazine is our inspired perspective on life and luxury, showcasing our properties to a global audience.

READ SUMMER ISSUE

READ WINTER ISSUE

SECTION FIVE MARKETING PLAN

PREPARATION

• Refreshed staging to enhance lifestyle appeal, scale, and warmth

• Schedule photo and video reshoot incorporating accessories and agents to bring the home to life through contextual, human-scale visuals

• Provide a Seller questionnaire and obtain a full list of amenities and finishes

• Coordinate site visits from team members as appropriate

• Draft property descriptions for approval

• Discuss any experiential opportunities to bring buyers to property

• Discuss PR/media strategies

OUTREACH

LISTING AGENTS TO COMPLETE THE FOLLOW OUTREACH THROUGHOUT THE TERM OF THE LISTING

• Direct outreach to Listing Agents’ personal and respective broker and client databases

• Direct outreach to top LA agents

• Direct outreach to The Agency global partners (150+ offices and nearly 3000 agents worldwide)

• Identify and reach out to top agents in key markets

LAUNCH AND ONGOING

• Disseminate description and photos to media as applicable

• Continuous inclusion in The Agency, Mauricio Umansky, and Umansky Team social media channels and eblasts

• Coordinated, regular property specific digital marketing

• Regular updates of marketing efforts and review of potential buyers

• Direct contact with agents, clients, and other target buyers’ universes (e.g., UHNWI individuals)

EXPERIENTIAL OPPORTUNITIES

Working collaboratively with the Sellers, the Listing Agents will create opportunities to invite qualified brokers and buyers to experience The Quincy House. Below is a list of potential opportunities to be finalized with further discussion.

• Invite-only Broker Tours

• Curated, small group tours intended for top agents to experience the property. Not a general broker’s open but an experience to guide the agents through a specific tour of the property and providing them with the messaging for their clients

• Active, direct outreach to qualified clients and agents in other markets to share collateral

• Exclusive invite-only art and architecture event

• Create media/PR buzz

• Leverage contacts across industry to gather a unique group of potential, qualified buyers

• Additional event opportunities in partnership with luxury brands.

• Leverage brands that have been used at the property (e.g. cabinetry, furniture, etc)

• Presentation at The Agency Forum

• Mauricio will present the Property at The Agency Forum, an annual gathering of agents from our 140+ offices from 14 countries around the world.

• Utilitizing The Agency's new tech stack, the Property will be pushed directly to all Agency agents' phones to be able to enable quick share with their clients

DIGITAL MARKETING

As the most followed real estate brokerage on social media, The Agency has the largest digital reach to ensure maximum exposure for our properties. Here is a quick glance at our digital media presence:

MAURICIO UMANSKY: 798,000 followers

FARRAH BRITTANY: 741,000 followers

ALEXIA UMANSKY: 498,000 followers

THE UMANSKY TEAM: 20,700 followers

THE AGENCY: 494,000 followers

LUXURY LISTINGS, OUR SOCIAL MEDIA PARTNER: 3,500,000 followers

THE UMANSKY TEAM WEEKLY EBLAST: 12,000+ subscribers

THE AGENCY EDIT WEEKLY EBLAST: 400,000+ subscribers

A listing launched with The Umansky Team at The Agency has the potential to reach nearly 6.5M people.

DIGITAL MARKETING COLLATERAL TO BE CREATED UPON COMPLETION OF PROPERTY PHOTOS/VIDEOS AND DESCRIPTION:

• Custom property eblast with drip campaigns

• Drip campaigns are designed and targeted to specific audiences based on noted interest. Custom digital brochure

• Draft Social Media schedule

• Create main property video along with additional video vignettes for social media

• Interviews, as appropriate and approved, with Architect/Designer to provide a personal narrative and Listing Agents to provide market narrative

PR / MEDIA

• Organize call with PR team and Owner

• Discuss marketing message with seller and initial targets for launch of campaign message

• Discuss top targets for media exclusive for launch

• Coordinate any interview for press pieces as opportunity arises and Owner approves

While organic media is never guaranteed, The Agency has garnered press in the follow outlets

• Financial Times

• Wall Street Journal

• New York Times

• Forbes

• Bloomberg

• Robb Report

• Mansion Global

• Architectural Digest

• AD Pro

• Angeleno

• Elle Decor

• Architectural Record

• LABJ

• Modern Luxury

• Digs

• The Real Deal

Please note: organic, editorial media pieces do not allow for final approval. We provide as much information as possible but ultimately the writer writes what they want based on their own research and neither The Listing Agents nor the Sellers are granted the right to give final approval for editorial media pieces. We are able to make corrections to erroneous information but are unable to remove or change information that is correct, readily available public information, or the writers’ opinion.

SAMPLE LAUNCH MARKETING TIMELINE

BELOW IS A SAMPLE OF MARKETING TIMELINE WITH A CUSTOM ONE TO BE CREATED TAILORED SPECIFICALLY TO THE QUINCY HOUSE

WEEK PRIOR TO LAUNCH / WEEK 0

• Direct contact with agents and clients regarding launch of property

• Assets are shared with The Agency global partners in key retail locations (Aspen, Park City, Dallas, etc) to be shared in their offices

• Mauricio to share property to 200+ Agency Beverly Hills agent in weekly Sales Meeting and on The Agency’s internal channels reaching nearly 3000 agents world wide