SupermarketNews Magazine | November 2025

BEYOND THE AISLES - YOUR TRUSTED INDUSTRY VOICE SINCE 1923

(see page 34)

Year-Round Visibility Starts Here

Tania Walters | Publisher

Japan Food Export Fair opens shortly, and it remains one of the most useful shows for New Zealand importers who want a clearer view of what is coming through the Asian supply pipeline. The scale, the product range and the pace of innovation are impressive. More importantly, it is a practical show. You can walk the floor, taste, compare, and speak directly with suppliers who are actively looking for export partners. For importers seeking new grocery, chilled, ambient,

health or specialty lines, it is an efficient way to understand where international demand is heading and what gaps could be filled in the New Zealand market. Networking at this show often leads to early access to products that have not yet reached our shores. Those who attend tend to secure first mover advantage by identifying trends before they become mainstream.

A year round tool for buyers and suppliers

As we move into the final quarter, it is also the right moment to draw attention to the SupermarketNews Buyers Guide. This guide is not designed as a seasonal promotion. It is built as a year round reference that sits in front of buyers when they hit trigger points. These trigger points vary. In equipment, they might include a forklift nearing the end of its life, a shift to electric

models, or sudden warehouse expansion. In grocery, they occur during category reviews, product shortages, supplier changes and unexpected gaps on the shelf. When these moments arise, buyers move fast. They search for solutions immediately, often before making contact with suppliers they already know.

This is why constant presence matters. When your brand appears in the guide, you are visible at the exact moment a buyer begins their search. You position yourself on the shortlist before any conversation takes place. The same applies to convenience buyers who react to sudden out of stocks, seasonal shifts or changes in shopper behaviour. They need suppliers who are easy to find and simple to validate.

The Buyers Guide solves that problem. It keeps your products discoverable every day of the year, not just during planned campaigns or seasonal pushes. If you want constant visibility in front of grocery, retail and convenience decision makers, this guide is one of the most effective tools we produce. Space is already filling. Secure your position before the edition closes by contacting buyersguide@reviewmags.com or giving us a call.

The Food and Grocery Council is an industry association for grocery suppliers providing members networking, events, industry information and strong advocacy. Contact us for information on the benefits of membership: raewyn.bleakley@fgc.org.nz • Networking • Industry Updates

Conference and Events

Education and Training

Advocacy and Law Reform

Hornet Incursion: Potential Apocalypse

It would be no exaggeration to say that the establishment of the yellow-legged hornets could trigger an economic and ecological crisis of epic proportions.

Urgent Action Necessary

Karin Kos, Chief Executive, Apiculture New Zealand, said that yellow-legged hornets are aggressive predators of honey bees and other insects, including native bee populations.

Cider Industry Eyes Billion-Dollar Future

The vision of a billion-dollar premium cider export industry has taken a significant step forward.

Increased Penalties For Fair Trading Breaches

The Government has increased penalties for misleading advertising and other breaches of fair trading law to deter underhand business practices.

FSSI Fined For Selling Recalled Hummus

Foodstuffs South Island Limited has been fined NZD 39,000 for selling hummus products that were recalled due to the possible presence of Salmonella.

Digital Labelling Trial Boosts Competition

The Government is acting to reduce onerous food labelling requirements on new supermarkets.

FreshChoice Te Anau Gets A Fresh Look

Te Anau has undergone a makeover, with a complete refurbishment bringing a new look and feel to the customer experience.

Value In Fresh Summer Produce

Customers have started to see better value in seasonal fresh produce as summer approaches, but global costs remain high for red meat, dairy and chocolate.

Partial Rollback On Key Export Tariffs

Main New Zealand exports covered by the tariff reduction announcement include beef, prepared meats, offal, kiwifruit, misc. fresh fruit, berries, and avocados.

Mars New Zealand Joins The Kai Commitment

Mars New Zealand is the latest signatory to the Kai Commitment, bringing together leading food businesses to measure and act on food waste.

It’s been one year since New World The Sands opened its doors, bringing a much-needed fullservice supermarket to Papamoa East.

The latest New Zealand annual Health Survey assessment has shown continued positive change in drinking behaviour.

Japan’s Food Innovation Takes Centre Stage

Now in its 11th edition, "JAPAN'S FOOD" EXPORT FAIR WINTER connects industry decision-makers with export-ready food suppliers, accelerating global trade and streamlining access to Japan’s finest products, including exclusive and hard-to-find Japanese food and beverage items, all in one venue.

With 500 exhibitors and an anticipated 15,000 visitors from 20 countries, the event is designed to be a one-stop venue for importers, wholesalers, retailers, foodservice operators, and trading firms seeking to expand their Japanese food portfolios.

Visitors will gain access to a wide range of exclusive, export-ready products and key networking opportunities.

Registered visitors can access a pre-event appointment-matching system to schedule meetings in advance, view exhibitor profiles, and receive confirmation before the event. They can also look forward to export seminars covering customs procedures, labelling regulations, and logistics coordination.

As one of RX Japan’s premier F&B trade

shows alongside Japan International Food & Beverage Expo (JFEX) and the newly launched Food LogiX, “JAPAN’S FOOD” EXPORT FAIR WINTER offers visitors the advantage of having access to seasonal Japanese foods and exclusive, hard-tofind Japanese F&B products that they can introduce to their own markets.

Professionals can also take advantage of the Hosted Buyers Program, an exclusive business platform that connects international buyers with top-tier Japanese food supplies.

Unlock new opportunities by joining the one-stop venue for Japan’s food industry.

"JAPAN'S FOOD" EXPORT FAIR WINTER, hosted by RX Japan, will be held at Makuhari Messe from the 3rd to the 5th of December, 2025. n

fundodai

kenseien co., ltd.

Kenseien is a Japanese tea and herbal tea maker based in Kumamoto, valued for careful ingredient selection and skilled processing techniques. It offers organic green tea that can be easily cold-brewed with stick tea bags, Hokkaido black soybean tea with rich roasted aroma, and organic rooibos and honeybush sourced from partner farms in South Africa.

For matcha, it uses first-flush leaves from Yame, Uji, and Chiran to express vivid colour and delicate umaminess. It also develops functional blend teas for beauty, detox, and relaxation, proposing gentle, everyday teas that support well-being.

Fundodai will showcase innovative products such as clear (transparent) soy sauce, foam soy sauce, leaf soy sauce, miso, wasabi oil, etc.

The EX Clear Soy sauce 100ml has been made transparent to create an all-purpose umami seasoning that can be used in Western, Chinese, and many other kinds of dishes. With Clear soy sauce, you can naturally add the "salty and umami" of soy sauce to your cooking without emphasising it.

Yuzu Hot Sauce - The spiciness of hot peppers packs a powerful punch, while the refreshing aroma and tangy flavour of yuzu citrus spreads throughout. It pairs well with fried chicken, nuggets, and other meat dishes, as well as fish dishes and tofu.

Wasabi Oil 45g - The original aroma and piquancy of wasabi are locked in canola oil. Enjoy carpaccio, sushi, roast beef, salads, avocado or dairy products.

shimizu shokuhin kaisha, ltd.

Shimizu Shokuhin crafts high-quality, long-lasting retort foods, such as canned seafood and soups, and delivers authentic Japanese flavours worldwide.

kenkoman co.,ltd

Kenkoman Co., Ltd. is a company that plans, manufactures, imports, exports and sells energy drinks, health foods and supplements. Founded in 2007, the head office is located o Tokyo. STARBOSS is a 100 percemt Japanese-made energy drink brand. It is available in various types, including bottles, strong

cans, and bottle cans. STARBOSS is a registered trademark and protected in Japan and many other countries. It refreshes the body, helps recover from fatigue, and is characterised by its unique taste and aroma and refreshing aftertaste. Kenkoman Co., Ltd. is currently seeking overseas distributors.

jal agriport co.,ltd.

JAL Agriport Co., Ltd., founded in 2018 as part of the JAL Group, combines aviation and agriculture to connect Japan with the world. Based near Narita Airport, it cultivates produce with local communities and operates Goryo Tsuru, a restaurant showcasing regional cuisine.

Leveraging JAL’s global network and logistics expertise, the business exports Japanese strawberries and its private-label sweet potato shochu, Tsurusora, under strict temperature control, sharing Japan’s rich food culture worldwide.

farm cino / cino ferme ensoleillée

Ohīsan no Nōen Chino is a family-run farm in the satoyama countryside of Tokushima, Shikoku. It grows organic JAS-certified sudachi citrus, herbs, and garlic, creating unique small-batch seasonings. Its main products are “Sudaccio,” a fragrant citrus salt, and “Sudachi Koikoi,” a rich sudachi extract.

Made from its own organic sudachi, they are carefully processed to preserve aroma and taste. The brand farm without fertilisers, and its playful packaging adds story and charm.

NZFGC Conference Wrap

This year Otautahi Christchurch rolled out the welcome carpet for our NZFGC 2025 Conference, in the midst of the ever popular Show Week - a great time to be in the ‘garden city’!

Chief Executive, New Zealand Food & Grocery Council

With over 250 delegates the conference began with the Welcome Event, proudly sponsored by NielsenIQ, at the Isaac Theatre Royal, setting the tone for the next few days filled with insights and inspiration. Delegates enjoyed connecting and networking while celebrating the official launch of Season Three of Shared Horizons in partnership with ASN Media - a series that continues to showcase the incredible stories of our sector. This year we hear from Whittaker’s, Cloudy Bay, United Fisheries, Danone, Americold, Swisse, Swole Foods, University of Waikato, Mitech, and Syntech. Keep an eye out for these videos as they roll out in the coming weeks from the NZFGC Linkedin Page.

Day One Highlights

The conference opened with an energising keynote from Zion Armstrong, whose message of humble leadership, inclusivity and resilience resonated strongly. Retailer insights followed from Foodstuffs North Island with Chris Quin, Dean Waddell, and David Stewart taking the stage. Hon Nicola Willis addressed government and ministerial priorities, while Grocery Commissioner Pierre van Heerden provided updates on grocery regulation and our CE Raewyn Bleakley managed a Q&A session.

Global trade and sustainability were front and centre with trade expert Minter Ellison Rudd Watts Partner Sarah Salmond, NZ International Business Forum Executive Director Felicity Roxburgh, and Ministry for the Environment’s Shaun Lewis. Sahil Khatri from Neilsen IQ explored caution as the new normal, and Kate Gooch with Debbie Simpson-Pudney from Circana shared emerging industry trends. The day closed with a powerful Trans-Tasman panel featuring the Australian Food and Grocery Council Chair Bernie Brookes, Chief Executive Colm Maguire, with NZFGC’s Chair Mike Cullerne, and Chief Executive Raewyn Bleakley on navigating changes for suppliers, together.

Later that evening, the Cardinal Gala Dinner at Christchurch Art Gallery was a highlight. Guests enjoyed MC Michèle A’Court’s signature humour and warmth and entertainment from Stella Maris, and the vibrant sounds of band Whisky Neat.

Day Two

Day Two opened with Ian Walsh from Argon & Co delivering a forward-looking keynote on AI and automation - setting the tone for future-focused thinking. Vincent Arbuckle from the Ministry for Primary Industries reinforced the importance of food safety for New Zealand, while a fireside chat between Sally Copland, Woolworths NZ and NZFGC Chair Mike Cullerne offered candid insights.

Next up was leadership coach Robin Davies, who brings over 30 years’ experience, including senior human resource roles at Lion NZ, Stuff, and Fonterra. We are excited to announce a new partnership with Robin, as part of our NZFGC Talent & Diversity Working Group. She will be delivering a series of NZFGC webinars designed for FMCG leaders over the next year. Webinars will cover career growth, leadership skills, and workplace essentials –from building a growth mindset to managing energy, leading through change, and fostering inclusive, diverse, flexible workplaces. More information on this in the New Year.

The final sessions provided practical takeaways: Peter Stevens (GS1 NZ) on 2D QR barcodes and the 2027 commitment, Alison Thompson (Competenz) on workforce training, and Kaitlin Dawson (Kai Commitment) on tackling food waste. Foodstuffs South Island’s Mary Devine and Damian Lynch were joined by three local store operators sharing perspectives on customer engagement and operational excellence. The conference wrapped up with Christchurch local Anton Matthews’ inspiring keynote on hustling with purpose – a perfect message to wrap up two days of learning and connection.

Thank you to all speakers, sponsors, and attendees for making this conference such a success. Next year’s 2026 Conference will be 4-6 November in Queenstown – we’ll see you there!

Hellers Brings Fresh Energy

to the Continental Category with New Salami Sliced & Stick Range

The chilled continental meats category continues to show signs of strength, now valued at over NZD 92 million and edging upward in growth. Within that, sliced salami remains the star performer, driving both volume and value as consumers look for quality, convenience and variety in their entertaining and everyday meals.

Hellers, New Zealand’s most trusted smallgoods brand, is capitalising on this momentum with the launch of its new Salami Sliced & Stick range, a contemporary range designed to invigorate the category and attract new shoppers. Combining trusted Hellers quality with modern consumer insights, the range delivers premium flavour in accessible pack sizes that meet today’s cost-of-living and convenience realities.

The collection introduces both sliced and chub-style stick formats, expanding salami’s role from traditional pizza topping to platter hero and easy meal solution. The 90 g sliced packs, including Pizza, Mild and Chorizo, offer perfect portion slices at a price point that encourages trial and variety, while 200 g formats cater to larger households seeking everyday value.

The new 120 g sticks, available in Mild, Pepperoni and Hot Honey, tap into the growing trend for custom entertaining, giving shoppers flexible slice-to-preference options and strong visual appeal on platters.

A key feature of the refreshed range is visibility and quality reassurance. Each

pack now includes a clear product window, allowing shoppers to see the premium texture and finish that define the Hellers brand. For retailers, the breadth of flavours and formats creates multiple entry points into the category, driving incremental sales and helping convert occasional buyers into repeat purchasers.

Hellers’ innovation comes at a time when consumers are seeking restaurantquality, in-home experiences and globally inspired flavours without compromising affordability.

The brand’s proven track record in smallgoods innovation provides supermarkets with a low-risk, high-reward opportunity to extend the continental meats shelf with products that resonate with modern tastes and budgets.

With the new Salami Sliced & Stick collection now available nationwide, Hellers is set to reinforce its leadership in the chilled category, delivering on consumer trust while creating new reasons for shoppers to slice into something new. n

spotlight

Closing the Loop on Self-Checkout Shrink

As retailers confront rising shrinkage, organised retail crime and increased pressure on self-checkout systems, many traditional loss-prevention tools have reached their limits.

Rather than relying on a single deterrent, such as CCTV, staff monitoring, weight verification or mis-scan detection, Radford Retail has combined two layers of defence that work together to close the loop.

The ITAB SigmaGate and the Sesame AI sensor tracking work together as a unified approach that has transformed how retailers safeguard their profits while still delivering a positive customer experience.

What differentiates this system from other tools is the pairing of digital intelligence with physical control. If payment has not been completed, the gate does not open.

Sesame integrates directly with existing POS software to understand, in real time, the paid status of each customer.

When a customer enters the Sesame sensor zone, they are initially classified as unpaid. Once the POS confirms a successful transaction, Sesame updates their status to authorised, triggering the SigmaGate to open for the validated customer.

“By combining digital validation with a physical exit barrier, the system quietly prevents a large share of accidental walkouts—often caused by mistapped cards, insufficient funds, or customers thinking they’ve completed payment when they haven’t.”

“At the same time, Sesame detects and disrupts more deliberate behaviours, such as mimicking scans or using the self-checkout area as a shortcut to exit with concealed goods. The success of the system lies not just in preventing shrinkage but in doing so without disrupting honest shoppers,” said Ray

Casey, General Manager of Radford Retail.

“Supermarkets in New Zealand are entering a period where retail crime, shrinkage, and operational pressure are rising sharply, and both Foodstuffs and Woolworths have publicly recognised the severity of the challenge.”

Casey added that the psychological effect of the physical gate is equally essential.

Self-checkout theft has flourished partly because many customers feel less observed and less accountable in that environment. Sesame and Sigma changes that dynamic. Its presence reinforces an expectation of payment verification without creating friction for honest shoppers, who experience it as a seamless, automatic exit.

Upon successfully completing your transaction, the gate opens automatically upon approach, allowing customers to leave without delay. Interventions occur only when genuinely needed, meaning honest customers will leave the store without disruption.

Retailers like Coles, Woolworths, and ASDA, are currently using the SigmaGate and Sesame system across hundreds of stores and reaping the benefits.

For more information, contact rc@radfordretail.com or visit www.radfordretail.com

Let’s Chat with Reckitt’s New General Manager, Janine Baldwin spotlight

From superyachts in the Mediterranean to supermarket aisles back home, Janine Baldwin has charted a career that’s anything but ordinary. Now stepping into her new role as General Manager for Reckitt New Zealand, she brings energy, empathy, and a lifelong passion for FMCG.

We caught up with Janine to chat about her journey, what drew her to Reckitt, and what excites her most about returning to the world of home and personal care.

You’ve had an impressive FMCG career, but what’s the story beyond your LinkedIn profile?

Well, what you won’t see on LinkedIn is that I once took a career break and went to work on superyachts in the Med, very Below Deck! When I found myself talking about SKUs, shelf relays, and promotional plans with my crewmates, I realised just how much I loved FMCG. That’s when I knew it was time to come home and continue my career. Every role since has been part of my learning journey. Some have sharpened my commercial thinking; others have challenged how I lead and collaborate. I’m very people-focused – nothing gives me more joy than seeing someone on my team grow, stretch and achieve something they didn’t think they could.

You’ve also been a big advocate for diversity and inclusion. Tell us about that. Yes, this is an area I am genuinely passionate about. In my previous role at Kellanova, I sponsored our ANZ

Kommunity employee resource group which celebrates diversity beyond gender. We brought Lunar New Year and Diwali celebrations into the workplace, expanded Pride initiatives across the Tasman, and this year focused on increasing awareness of hidden disabilities.

When people feel they can bring their whole selves to work, magic happens. That sense of belonging drives creativity, confidence and connection, and that’s something I will continue to champion in my role at Reckitt.

What attracted you to Reckitt?

I’ve always thrived in multinational businesses that have strong frameworks but still give their people room to grow and make an impact. Reckitt has that balance.

Of course, the brands were also a major drawcard. The likes of Dettol, Finish, Nurofen, Vanish and Durex are categoryleading, high-quality brands that truly make a difference in consumers’ lives.

I’ve also admired how connected Reckitt is to its New Zealand customers. There’s genuine partnership in how the business works with retailers here. I can’t wait to learn from that and hopefully bring a few fresh ideas of my own.

What excites you most about stepping into this new role?

Honestly, everything! But if I had to choose, it’s getting back into home and personal care. It’s been 12 years since I last worked in these categories at ColgatePalmolive, so it’ll be interesting to see how they’ve changed.

I’m also looking forward to exploring the broader retail landscape. In food, the main grocers dominate, but in personal care, there’s a much broader spread of retailers. That means new partnerships, new insights, and plenty to learn.

And of course, the team. From what I’ve experienced so far, Reckitt is full of passionate, talented people. I feel like the sky’s the limit.

What will be your focus in the first few months at Reckitt?

My first priority is connection – with the team, our customers and our brands. I’ll be spending time in the office, out with the field team and in stores, really getting under the hood to understand what’s happening at the coalface.

It’s been some time since Marc Reitsma [former Reckitt General Manager] left, so it’s important to rebuild rhythm and trust quickly. I’ll also be immersing myself in our strategies and category dynamics to spot where the biggest opportunities lie.

And when you’re not leading FMCG teams?

I’m a proud mum of two teenage girls who are mad about water polo, which means most of my evenings and weekends are spent at pools or on the sidelines! I’m also on the committee for our water polo club, helping to build a strong, positive culture.

Outside of sport, I sit on the NZ Food & Grocery Council Board and chair its Talent & Diversity Working Group, which focuses on attracting and developing great people in our industry.

Any final words before we wrap?

People are what make this industry special, whether it’s our teams, our customers or our communities. Helping others succeed is what drives me, and I’m so excited to continue that journey here at Reckitt New Zealand.

GICA SHOWS ITS TEETH

In a landmark decision, the Grocery Industry Dispute Resolution Scheme has issued its first determination under the Grocery Industry Competition Act 2023 (the GICA) — and it gives a strong indication of how this new regime will work in practice.

The scheme is designed to be userfocused, accessible, independent, fair, accountable, efficient, and effective.

Although the parties and specific facts remain confidential, the supplier was largely successful with their claim.

Approach and process

The supplier successfully focused on breaches of three key provisions of the Grocery Supply Code 2023 (the Code):

• Clause 6 – Obligation to deal with suppliers in good faith

• Clause 18 – Delisting Products [for genuine commercial reasons]

• Clause 19 – Process requirements relating to delisting [including reasonable written notice]

However, it was unsuccessful in its claims of a breach of clause 15 – Payments as a condition of being a supplier, or clause 20 –Funded promotions.

The entire adjudication process operated as a document-based process, with no inperson hearings. The adjudicator relied on written submissions and witness statements, along with contextual legislative materials and a Commerce Commission market study to assist with interpreting the Code.

Key takeaways

The adjudicator offered helpful clarification on several key concepts in the Code:

• “Payment” as a condition of being a supplier - Must involve a transfer of cash or something of value (payment in kind) from the supplier to the retailer. Standard discount or rebate arrangements don’t count as “payments” under clause 15 of the Code.

• Reasonable written notice - Needs to allow reasonable time and provide enough detail and reasoning for a supplier to understand and respond properly. A rushed process with limited explanation won’t meet the threshold.

• Genuine commercial reasons - Must be based on objective, legitimate grounds — not simply an honest push for higher margins. Acceptable reasons should reflect what reasonable commercial parties would consider fair after a proper engagement.

Profit adjustments that track inflation or typical industry movements may be fine; unreasonable or unjustified demands won’t be.

• Good faith - Requires conduct that is responsive, respectful, and transparent. Retailers should communicate promptly and in measured language, provide accurate data, and avoid threats, ultimatums, or any behaviour that could be seen as retaliatory.

What this decision signals

This first determination sends a clear message: the GICA regime is not just window-dressing or a box-ticking exercise. It offers real, enforceable remedies for suppliers and sets benchmarks for how retailers are expected to behave under the Code and supply contracts.

In short, GICA has teeth — and the expectations for reasonable commercial conduct in the grocery sector are now sharper and more defined than ever.

onthecover

Durex Unveils

PREMIUM INTENSE LAUNCH IN NEW ZEALAND

Global intimate wellness leader Durex is unveiling its most premium innovation yet in New Zealand, with the launch of Durex Intense condoms. The range marks a significant step forward in condom technology, designed to bring consumers closer through innovative material technology.

At the heart of the launch is Durex’s new BodyFeel™ Material, a revolutionary development that delivers better body heat transfer than latex. Made from premium nitrile, the material allows partners to feel more of each other’s natural warmth, supporting a deeper sense of closeness.

Not only is this new material the thinnest in our range yet, it’s also latex-free, making it suitable for people who are allergic to natural rubber latex proteins. The formfitting design moulds to the wearer’s shape, adapting like a tailored fit for comfort and confidence. With enhanced sensitivity and smoothness, Durex Intense aims to redefine the experience of protected intimacy.

Each condom in the new range is:

• Thinner than ever before, engineered to maximise sensitivity without compromising on protection.

• Transparent and pre-lubricated with premium silicone-based Durex lube for a smooth, long-lasting glide.

• Form-fitting and comes in three nominal widths: 53mm, 56mm & 61mm. Straight shape, and reservoir tip for ease of use.

Consumer testing overseas revealed striking results. More than 70% of people who don’t usually use condoms said Durex Intense helped them feel their partner’s excitement and connect more+.

The new product also retains Durex’s trusted global reputation for quality and efficacy.

Durex Intense will launch in Chemist

Warehouse from late October 2025, before rolling out across retail and grocery channels from early 2026, and will be available in three sizes to cater to a wide range of preferences, including Close Fit, Regular Fit, and XL.

Thomas Voillot, Brand and Trade Strategy Manager at Reckitt New Zealand, says the launch reflects the brand’s ongoing commitment to science-led innovation to improve consumer experiences.

“At Durex, we’re constantly asking how we can help people feel closer, more comfortable, and more confident in their sexual experiences. With Durex Intense, we’re introducing our thinnest, most premium condom using BodyFeel™ Material – a breakthrough designed to deliver natural warmth and heightened intimacy. This is the world’s first nitrile male condom, and we believe it will set a

new standard in the category.”

Durex has long been the world’s most recognised condom brand, trusted for over 95 years for its focus on quality, efficacy, and sexual wellbeing. The launch of Durex Intense continues that legacy while setting a bold new benchmark for innovation. For retailers, this new product launch represents an opportunity to engage shoppers seeking a premium experience and new reasons to choose the category. For consumers, it’s more than protection, it’s intimacy redefined.

+SCSE-2024-066, Reckitt Benckiser, 2024. TAPS NP23432. Durex Intense condoms are intended for contraception and prevention of the transmission of sexually transmitted diseases. Follow the directions for use. Always read the label. Reckitt Benckiser, Auckland, New Zealand.

Keeping your team safe this festive season

The busy Christmas period is here, and with it comes longer hours, extra staff, and packed stores. It's an exciting time, but it can also be one of the riskiest for workplace health and safety. With a bit of planning and focus on what matters most, you can get through the festive season safely.

Empowering your health and safety representatives or champions is one of the most effective ways to strengthen your organisation’s safety culture and protect your people. ShopCare has partnered with HSE Global to provide online training to help with this.

3. Watch out for movement and machinery

Six tips to keep your team safe

1. Get ahead of aggression and stress

The festive season can bring out the worst in some customers, and stress levels run high for everyone. Train your team on how to defuse tense situations calmly before the busy period hits. A bit of empathy and patience can prevent things from escalating. Make sure you have clear processes in place for when incidents do happen. Your team needs to know how to report issues, who to talk to, and what support is available to them. Remember that aggressive behaviour can happen between co-workers too, especially when everyone's under pressure.

To help with this ShopCare has created online training to help with situational awareness; managing an angry customer; staying safe and supporting your team.

2. Don't rush the basics

When you're bringing on casual or temporary workers quickly, it's tempting to rush through induction and training. But getting this right isn't just good practice, it's a legal requirement that employers must do as far as reasonably practicable. Make sure every new team member knows how to work safely before they start. Some workers may need extra support or adjustments during the busy season, so think about what your team members might need and check in regularly.

With more deliveries, more stock, and more people on site, movement becomes a bigger risk. When working around forklifts, trucks, or other vehicles during loading and unloading, always stay visible and keep a safe distance. Never walk behind reversing vehicles, and make sure everyone knows the designated pedestrian routes. If you're operating plant equipment (forklifts, electric pallet jacks etc), take extra care when the site is busy - there are more people around than usual during this time.

Congested walkways, heavy boxes, and awkward lifting are part of the Christmas reality. Refresh your team on safe manual handling, and make sure storerooms and walkways have enough space to move safely. Check that stepladders and other equipment are in good condition and keep an eye on how people are using them - shortcuts often happen when everyone's busy.

4. Manage fatigue before it becomes a problem

When you're offering extra shifts to meet demand, it's easy for people to take on too much. Tired workers are more likely to have accidents or make mistakes that could hurt themselves or others.

Be mindful when rostering shift workers and those picking up overtime. Make sure there's enough time between shifts for proper rest and keep an eye on anyone working long stretches without days off. If someone's been working several shifts in a row, check in with them. It's okay to say no to someone wanting extra shifts if you think they need a break. Looking after your team's wellbeing now prevents bigger problems later.

5. Keep your site safe and organised

Slips and trips increase when stores get busy. Keep all walkways clear, stay on top of housekeeping, and make sure everyone knows how to deal with spillages quickly. If you're expecting more deliveries or have mobile equipment on site, communicate any changes clearly to everyone involved. Double-check that Christmas displays, attractions, and decorations are properly secured. Distracted customers and workers are less likely to spot hazards, so remove the risk before it becomes a problem. Christmas decorations, lights, and extra electrical equipment all add to fire risk, so check that everything is safe before you plug it in or light it up.

6. Listen to your team

Your frontline workers know the risks better than anyone. Involve them in spotting hazards and finding solutions. When people feel heard, they're more likely to speak up about safety concerns. This kind of collaboration makes everyone safer.

A safe and enjoyable season for all

The festive season puts pressure on everyone in retail, but it doesn't have to come at the cost of the health and safety of your teams. Everyone works hard during this time - looking after their wellbeing is one of the most important things you can do.

Stay safe, and ngā mihi for all your mahi this year.

Need more support? Visit shopcare.org.nz or contact us at info@shopcare.org.nz

Be Right Seaweed Range, and House of Yum

Two New Flavour-Packed Additions!

We’re excited to introduce two standout product lines that are already turning heads in the aisles:

Be Right Seaweed Snacks

The seaweed snack category has been craving innovation — and Be Right delivers with three fun formats:

• Rolls – a savoury swirl of seaweed goodness

• Crackle – crispy bites with bold flavour

• Sandwich – a layered snack sensation

Already a hit with kids and parents across New Zealand, these snacks are a healthier alternative to traditional options. Each product is:

• Plant-Based

• Gluten-Free

• MSG-Free • Free from Artificial Colours & Preservatives

Perfect for lunchboxes, afternoon cravings, or guilt-free grazing!

Korean Style Noodles

Bringing the bold flavours of Asia to your kitchen, House of Yum offers a delicious range of Korean-style noodles, including:

• Hot ‘n’ Spicy Chicken Flavoured Noodles

• Carbonara Cheese Noodles

Crafted for convenience and taste, these noodles are part of a broader collection of high-quality, authentic Asian foods designed to make mealtime easy and delectable for the whole family.

Affordable. Delicious. Maximise your sales and profit by catching up with the growth in Korean style noodles Stock stock up on House of Yum today.

Powered by Alliance Trading

Innovative Brand and product developers who continue to travel the world meeting with innovative reputable manufactures who are willing to work with our team to develop products for the NZ market to meet the evolving international and local market trends.

Available now with selected retailers. Stock up today and taste the difference! For any queries regarding these products, please contact Jamielle Lewis jlewis@alliancetrading.co.nz, or contact your local Alliance Marketing Territory manager.

LO CAL

FREEZE, SQUEEZE, ENJOY

Barker's

Barker's Freeze & Squeeze Slushies are the ultimate refreshing summer snack. Bursting with flavour, they're made right here in New Zealand with 90 percent fruit and no refined sugar. They're super easy to use - just pop in the freezer, and once frozen, thaw for five minutes, cut open, squeeze and enjoy. Slushies are available at selected supermarkets, with two fruity flavours to choose from: Tropical Fruit or Raspberry Lemonade.

There’s a lot to love about a Barker’s Slushie – there are no added preservatives, artificial colours or flavours, they’re gluten free, and there’s half a serve of fruit per pouch!*

*as part of a balanced intake, 62.5ml of fruit juice is equal to 1/2 a serving of fruit according to New Zealand Dietary Guidelines.

HORMONE HERO

Jeuneora

Award-winning B Corp-certified beauty and wellness experts Jeuneora revealed their latest homegrown innovation, Hormone Hero.

The ultimate addition to your daily routine, Hormone Hero has been designed to support hormone balance, normal weight management, energy, metabolic health, balanced mood, mental clarity and stress.

GROCERY BAGS, GOOD CAUSE

Mr Grocer

The Mr Grocer Eco-Bags are premium natural cotton canvas bags designed for real grocery life.

They are strong, spacious, comfortable to carry, and built for everyday use. Each bag features signature clip buttons, allowing customers to attach multiple bags together so they stay neat in the car boot and are easy to store at home.

The range includes three SKUs: the Starship Foundation Bag, the Child Cancer Foundation Bag, and a set of

stylish Assorted Mr Grocer designs. Every charity bag donates fifty cents directly to its foundation, adding genuine purpose to every purchase. With modern graphics, a soft, natural feel, and practical functionality, the Eco-Bags offer a higher value experience that shoppers notice and come back for.

A bag that carries more than groceries, a bag that carries hope for communities around New Zealand. For more information, contact Astin Parore | Astin@mrgrocer.co.nz | 0274597826

NOSTALGIA MEETS TIKTOK THIS

CHRISTMAS

Woolworths

Woolworths research found that three in four Aussies view dessert as the highlight of their Christmas meal.

Ready to meet this demand, Woolworths has delivered a lineup of over 60 Own Brand dessert products throughout the holiday season.

Headlining the collection are the new Gold Dubai-Inspired Chocolate & Pistachio Tarts and a Gingerbread Cheesecake, proving that viral food trends are dominating the Christmas table.

Jackie Fourie, Woolworths Food Company's Head of Innovation, said that this year, the team has put a lot of work into creating a curated range that recognises great food looks different for everyone.

ORGANIC OVERNIGHT OATS

Yumi

Yumi’s organic overnight oats are a Canadian success story, and after taking North America by storm, they have landed on shelves in Australia.

Developed by a team of dieticians and designed to be good for people and the planet, Yumi’s organic overnight oats offer a time-saving, sustainable way to have a low-sugar, nourishing breakfast ready to grab and go.

YOUR NEW CINNAMON FIX

Cinnabon x Woolworths

Woolworths has teamed up once again with iconic bakery brand Cinnabon to release a new limited edition Cinnabon Cake.

The perfect way to spice up morning and afternoon teas, or indulge in a simple sweet treat, the cake features a light sponge swirled with Cinnabon’s signature cinnamon spice and finished with a fluffy cream cheese frosting.

CHRISTMAS AT COLES

This Christmas, Coles and Liquorland have brought a modern twist to classic Aussie favourites with a delicious, easy and affordable selection of more than 340 Own Brand products and exclusive specialty drinks.

The launch came as new research revealed that value remains front of mind for most households this Christmas, though signs of renewed confidence in spending are beginning to emerge.

According to a Coles survey, just over one in ten shoppers said they will spend more this year, with food and gifts topping the list. Among those increasing their budgets, the majority of people are prioritising food, while over a third of that group have sought out premium and gourmet products to elevate their celebrations.

a bold new chaPTER

Running from the 26th to the 30th of January 2026, Gulfood enters a bold new era. With over 8,500 exhibitors, 195 countries and 12 power-packed sectors, including an all-new tech vertical and futurefocused platforms, Gulfood 2026 will not just reflect where the food industry is - it will define where it is going.

For the first time ever, Gulfood will span the Dubai World Trade Centre and the Dubai Exhibition Centre at Expo City Dubai, a monumental expansion redefining food trade. Visitors will experience more floor space, dual access hubs and seamless connectivity between the city’s most iconic venues.

The global food economy is undergoing a momentous reconfiguration. What once defined success no longer guarantees future growth. As 2026 ushers in rising crossborder tariffs, tighter sourcing restrictions and evolving regulations around food security, businesses must adopt new models and build more resilient strategies to scale sustainably.

No event captures this transformation better than Gulfood 2026.

Aligned with its robust growth trajectory, Gulfood 2026 will present immense opportunities for disruptors and new product innovations, giving exhibitors a first-mover advantage in a ripe market at the first major food event of the year.

Leading and new-to-market F&B brands will have ample opportunities to showcase a broader array of products and services on the expansive show floor. More creative presentation capabilities and first-time exhibitors will have a brand-new platform to showcase ground-breaking innovation to a diversified global community of buyers across the industry.

A future-ready event

Gulfood’s expansion enables deeper exploration of product categories, innovations and emerging trends. The event offers a more creative, all-encompassing showcase of F&B innovations, setting the global agenda for the industry’s future.

Gulfood 2026 has evolved into a systems-change platform, presenting vast opportunities for disruptors and product innovation. New sectors like fresh produce, startups, logistics and grocery trade offer

unmatched value, expanding the global food trade and innovation ecosystem.

The event offers direct access to industry retail giants. For example, visitors can connect with the heart of global food commerce at Grocery Trade, where essential staples, pantry goods and high-demand products take centre stage. This sector of Gulfood brings together importers, exporters, wholesalers and distributors, offering a dynamic platform to source, negotiate and grow trade networks.

More opportunities

With an expanded venue comes an even more dynamic line-up of conferences, expert panels and networking events, giving visitors the chance to connect with industry pioneers and decision-makers shaping the future of food. From startup pitch sessions to curated C-suite networking, the transformation of the F&B industry unfolds before a global audience.

Expo City Dubai will host the Gulfood World Economy Summit, an exclusive convening of global CEOs, ministers and visionaries. The summit will redefine the business of food through strategic insights and international collaboration.

Meanwhile, over at the Trade Centre, the Al Multaqua ballroom will host Future Food 500. This three-day immersive knowledge hub will spotlight the disruptors, startups and visionaries driving the digital evolution of the global food industry.

The Pavilion at the Trade Centre will see two new features for Gulfood 2026. The Gulfood NXT Stage will be the launchpad for the most promising food and beverage startups pitching their innovations to an audience of investors, mentors and strategic partners. This event sits alongside the Startup Investor Lounge, a curated networking environment facilitating connections between investors, venture capitalists, corporate leaders and the next wave of food industry pioneers. Find out more: https://www.gulfood.com/

spotlightlocal

Four Square SHANNON

As a brand with a 100-year history, Aryn McKissock, owneroperator of Four Square Shannon, was very proud to be a part of the banner. The store network across the country has been reinvigorated with refreshed branding, tweaked in-store layouts, and an emphasis on fresh departments, which Four Square customers want to see in their communities.

“We are no different and have been steadily upgrading the store over the past 2.5 years we have been here,” said McKissock.

While the store is small in terms of retail footprint, it offers a full supermarket range, including fresh produce, butchery, craft beer, etc. and has hired a qualified baker.

The store has also installed new chillers and freezers, produce and bakery displays, refreshed the paint inside and out, installed new highway and shop-front signage, added slushies, cheese toasties, and fish and chips, and over 500 products in the grocery aisles, and streamlined the store layout for the best shopping experience possible.

McKissock’s goal has been to become famous in the lower North Island as one of the best places to stop for a snack and leave with a smile. He said Shannon is a wonderful town with a lot to offer, and he wanted to make sure the shop reflects the supportive community.

Being located on the main highway between the Bay, Palmerston North, and Wellington means the store has a lot of traffic passing by and shoppers looking for a rest stop or quick snack on the go.

McKissock and the team have leaned into this and achieved great results, offering a wide range of food to go, including chicken and chips, homemade pies, jumbo sausage rolls, quiches, fresh sandwiches loaded with quality ingredients, and the famous XL Sweet Chilli Chicken Rolls.

Another highlight of the store has been its sandwiches, homemade hot food, bakery

goodies, and Cheeky Sundaes. The team has continued to tweak the range so that customers have something fresh and exciting to try when they visit.

He added that the plant-based and sustainability categories have seen massive growth over the last few years, as dietary needs and expectations for conscious, ethical supply continue to evolve. He said that the Foodstuffs category team was quite supportive and helped make decisions instore, expanding based on locals' feedback.

The store also supports local suppliers and carries a great range of local produce, including Meatsmith, Potter Brothers Chocolates, RJ’s Confectionery, Lewis Farms, Genoese Foods, and Kapiti Artisan Bakehouse.

Four Square Shannon also supports local communities by sponsoring sports clubs, schools, charities, and not-for-profits such as the Food Bank and local Kai Hub. The business has recently purchased a community BBQ and provides sausages and bread each week; anyone can come to fundraise and keep 100 percent of the profits.

“We have built a culture of 'have fun but get shit done, ' and our team is encouraged to go the extra mile for our customers. Almost every regular customer is on a firstname basis, which we love, and the banter is awesome,” he concluded.

“We think we have a vibrant store that is brought to life by everyone bringing their passion to work. We get along well and enjoy what we do. Everyone thinks they are unique, but I challenge you to find another store quite like ours.” n

meetthebaker

jill holdem, Four Square SHANNON

Jill Holdem, head baker at Four Square Shannon, had always loved baking, learning from her mother and grandmother as she grew up.

She began her career professionally at New World Dannevirke. A few years later, she decided to do an apprenticeship and has been working at bakeries for over 30 years.

According to Holdem, the most rewarding aspect of her job has been teaching others and sharing knowledge, as well as seeing the products she has created sell fast.

Her most popular products are her pastry items, especially choux pastry and apple pie. She described these as her never-fail products, which she learnt to bake as a child. She added that she still used her grandmother’s secret recipes for a special touch.

However, her favourite item to bake has been cakes.

“I love making someone's wedding or birthday cake and seeing the look on their face when it’s finished. I love being creative with my baking, and cakes are the best for this,” she said.

“I look at something I want to make and

give it a go. Sometimes it may fail, but most of the time it works.”

When she’s not working, Holdem enjoys walks along the beach with her dog Knox, reading, and lots of baking when the grandkids are around.

Holdem aims to continue baking for as long as possible and be able to guide and teach others along the way. She said a supportive team and boss were a must to achieve personal goals and have a happy working life.

Looking ahead, Holdem mentioned observing changes in Christmas trends, such as a decline in fruitcake sales and many people trending away from oldschool creations. She said there were more interesting desserts these days, and the way bakers function has changed.

“We have more experience and access to better base products. If you are passionate about it, go for it. We are in high demand these days.” n

I look at something I want to make and give it a go. Sometimes it may fail, but most of the time it works.

instoreactivations

Where Engagement Meets Conversion

In-store activations allow shoppers to actively interact with brands and take action in a physical setting. The goal is to make the shopping experience more exciting and memorable so that visitors want to buy. Retail activations can also impact impulse buying.

According to Shopify insights, whether shoppers interact with a brand depends on how they feel in-store, which is primarily influenced by the store’s layout. A cluttered and messy store can make shoppers feel overwhelmed. But if they’re greeted with a clean, easy-to-navigate storefront, they'll spend more time.

Interactive elements, such as product demonstrations or free sample stations, should be obvious if you want shoppers to interact with them. Consider placing them near the entrance of your store or beside a front window to draw in shoppers and convince them to participate.

In terms of loyalty and rewards, Euromonitor mentioned that as 89.2 percent of customer interactions happen

online, gamified loyalty programmes must adopt a digital-first strategy, embedding rewards, badges and challenges into web, app and social platforms where engagement is already highest.

However, the smaller 10.8 percent in-store share can further offer an opportunity to extend the game into the physical world, using check-ins or QR code scans to unlock exclusive digital rewards and link offline moments back to the core online gamified experience.

Kazi Mustafizur Rahman, Senior Director, Group Field Activation, DKSH Consumer Goods (Five Game-Changing Strategies for In-Store Activation), added that maximising the effectiveness of in-store activation can play a transformative role in enhancing the visibility and success of FMCG brands.

It offers a substantial opportunity to strengthen brand recognition and consumer engagement.

He said that a product demonstration is not just a showcase of the item but also an educational journey for the customer that can bolster customer appreciation and foster brand loyalty. Creative sampling execution, such as pairing products with complementary items or presenting them in thematic setups, can make the shopping experience more engaging and memorable. This can significantly enhance customer engagement and improve their ability to remember the product.

By integrating the latest technological advances and compelling storytelling, instore displays can captivate the senses and leave a lasting, powerful impression. n

IN-STORE ACTIVATION HIGHLIGHTS FOR HALLOWEEN & CHRISTMAS

KINDER® Christmas 2025 – Converting Joy into Purchase

This year’s KINDER Christmas campaign focuses on driving conversion across the full path to purchase, combining powerful online engagement with captivating in-store visibility. KINDER is partnering for the second consecutive year with The Portable North Pole (PNP®) platform, an interactive app that lets families create personalised video messages from Santa Claus. By scanning the QR code on KINDER Advent Calendars, shoppers can easily access the PNP experience, adding magic to the moment of purchase and strengthening brand connection.

KINDER® Halloween 2025 – Winning at Halloween with a Spooktacular In-Store Experience

KINDER is once again winning at Halloween with theatrical, spooktacular displays that bring the season to life in-store.

Designed to capture the imagination of both kids and parents, the campaign delivers playful visuals and engaging point-of-sale moments that delight shoppers and drive incremental category sales through high-impact visibility and brand engagement.

instoreactivations

Why must we always fight?

We’ve come to accept that promotional channels are divided down the middle – above the line and below the line.

Which is most effective? Who gets the budget? When a product flies off the shelf – do we praise the snappy OOH campaign or the disruptive instore displays? Or the bigger question – where is the finger pointed if it doesn’t…?

If you’re not slamming your fist on a desk and hissing ‘IT DEPENDS!’ through taut lips and gritted teeth, maybe you’ve been duped by this clunky bipartisan framework. The brisk economic climate has fed the streamlining of workforces and budgets, alike. Marketing teams are being asked to do more with less – and scrutinise, ‘do we really need that?’ Important question – but

choosing between advertising or instore activations is like considering whether you’d prefer your car to have front wheels or back wheels. It probably goes faster with all four.

As a below the line agency – literally BTL Engage – we know our campaigns shine brighter when aligned with well-executed creative and media.

Activating instore capitalises on the brand awareness job done outside the four walls of retail. Great creative and media grows luscious juicy fruit – then shopper campaigns cash in with the harvest. For example, one study showed that people sampling a product were 28% more likely to purchase if they’d already heard of the brand. They perceive the brand is worth more because of ATL work done well. Advertising and activation work hand-in-hand – they set ‘em up, we knock ‘em down. And over, and over, again. What is sometimes underappreciated, is that it works both ways. The scale and cutthrough achieved in the retail environment have proven benefits on brand perception. Ever been to a supermarket overseas where you’re unfamiliar with the brands? Even choosing a pack of chips is tough work. We all innately register familiarity with brands by way of the psychological principle of anchoring bias. This describes the human tendency to rely on initial or repeated stimuli to form an anchored understanding of something. It becomes habit; engrained and hard to reverse. In short, even if people don’t participate in an activation – they subconsciously notice the brands that activate and register them as more valuable. More trustworthy. More worth buying.

This is why it’s so important to have messaging that reaches touchpoints throughout the shopper journey. So, why not just build big displays? Stack it high and watch it fly? Do this, too! But your competitors will take the same space next week. Activations are a means to cement brand positioning and deliver a meaningful point of difference to the competition because consumer participation is proven to develop longterm buying behaviour. This time the psychological principle is the sunk cost fallacy. This cognitive bias affects decisionmaking where individuals continue investment in something because they’ve

committed resources (time or effort) in the past. In this case, time spent entering a promotion develops a commitment to the brand, regardless of outcome. So, on top of consumer appetite for prizes, there are ongoing benefits for brand from every entry in the draw or gift with purchase.

This is where a good shopper marketing agency comes in. We deliver that final oomph needed to convert awareness into conversion; from eye-catching displays and instant-wins to giveaways and instore sampling. Our target shoppers, whether considerers in your marketing funnel or occasional category buyers, are under an avalanche of stimuli and drowning in a sea

of competing messages. Our speciality is understanding what will maximise eyes on brand and products in trolley within our niche of the media landscape.

Above the line or below the line? Either will work okay alone, but just like those Gallagher chaps in Oasis, neither is as good as they are together. The best campaigns have consistent creative assets and messaging implemented across multiple channels –paired with impactful instore activations and displays. Get the band back together.

To learn more about shopper marketing, experiential activations or promotional products, reach BTL Engage at hello@btlengage.com. n

Grand Prix Racing

Excitement In-Stores

CELSIUS brought a global motorsport atmosphere into a local Morrisons supermarket with its ‘Get Race Day Ready’ retail campaign.

The initiative, developed with the brand’s local distribution partner Suntory Beverage & Food GB&I and brand activation agency ZEAL, featured a one-of-a-kind interactive Scalextric track set to challenge and delight shoppers.

“In our business, we talk about ‘1% Executions’ - those moments where we go bigger and bolder to achieve real standout,” said Alpesh Mistry, Sales Director, Suntory Beverage & Food GB&I.

“This activation is a clear example of

that approach in action, delivering an experience that not only captures attention at the front of the store but also strengthens the CELSIUS brand and helps drive engagement and sales.”

As Formula 1 has continued to grow its global audience and attract young adult viewers, this standout flagship store experience has combined theatre, interactivity, and trial to make motorsport accessible in a retail environment.

Part of a wider ‘Get Race Day Ready’ campaign, which celebrated CELSIUS’ partnership with Scuderia Ferrari HP, the front-of-store installation at Morrisons Westcroft in Milton Keynes featured an interactive Scalextric track challenging shoppers to set the fastest lap and get onto the scoreboard.

Participants could also receive exclusive CELSIUS racing gear.

The large-scale installation was shoppable, with built-in fridge units and sampling of all four CELSIUS flavours. It also supported a national competition, Vegas Race Day Experience, that awarded exclusive prizes for the Formula 1 Heineken Las Vegas Grand Prix 2205.

“Retail theatre is about creating moments that excite and inspire shoppers beyond the shelf and has become an essential way for brands to stand out and connect with shoppers,” said Nick Bentley, Commercial

Director – UK&I at Celsius.

“We know our consumers seek connection via ‘in real life’ experiences and as more than just liquid in a can, this activation is an opportunity to immerse people in our brand’s energy as we turn a simple store visit into an experience.”

The ‘Get Race Day Ready’ campaign formed part of CELSIUS’ UK growth strategy aimed at building brand awareness and recruiting young adult consumers whose active lifestyles have them looking for a boost to power through their busy days and achieve their goals.

The in-store campaign was also supported by a wider promotion across major grocery retailers, independents, and convenience stores across the UK and Ireland, along with content on TikTok, Instagram, and Facebook.

“Shoppers increasingly look for theatre and experience in retail environments, not just functional displays,” said Carl Eatson, Creative Director at ZEAL.

“This activation brings the spectacle of Ferrari into the supermarket, creating a moment that entertains, involves and connects, while also supporting brand objectives and giving retailers a point of real differentiation on the shop floor.”

Born in fitness, CELSIUS is a functional energy drink brand that has combined bold taste and a blend of essential vitamins and caffeine without sugar or preservatives. n

instoreactivations

Four Square Clive Halloween

Four Square Clive is not just a one-stop shop, but also a 100 percent community-spirited hub.

Since he took over Four Square Clive two years ago, owneroperator Tommy Han has wanted to bring some fun and community spirit and has set up the first in-store trick-or-treat event. Before that, Four Square Clive had never done anything for Halloween.

In the first year, the store had about 80 trick-or-treaters; last year, it had almost 300, and this year, he aimed to double it.

“The whole community gets involved, not just the kids, but adults too. Everyone dresses up, comes in for a laugh, and we all have an awesome time together,” said Han.

“Halloween is actually quite big in Clive, and it’s amazing to see how much joy and

connection this little event has created.

That’s what it’s all about for us: community, fun, and good vibes.”

Han mentioned that Halloween and Christmas displays are all set by Foodstuffs. However, the store team tried their best to decorate the shop, inside and out, a week in advance to get into the Halloween vibe, and customers absolutely loved it.

This year Foodstuffs made sharp deals on Pascalls Lollie bags NZD 1.99 ea, which generated strong sales during the Halloween season. Confectionery and bagged lollies are popular for Halloween, while chocolate is for Christmas.

“Halloween is truly on Clive’s calendar for a reason. This year, we had so many

incredible costumes, so much laughter and fun and once again, we broke records.”

Han himself dressed up as a 2000s rapper and said the team and community supported his hip-hop style. However, the highlight of the night for him was seeing Eli, a child who had just been released from the Starship Hospital, but he still made the effort to attend Four Square Clive’s trick-or-treat, which meant a lot to the store team.

As the number of trick-or-treaters at the store almost doubled from last year, the store gave away thousands of free lollies, which the community absolutely loved. Han said that they would try to start earlier next year, probably two weeks before Halloween. n

Eat ’em, Like ’em, Love 'em

Fyffes and Morrisons announced a major in-store brand activation campaign for bananas and pineapples in 488 stores across the length and breadth of the UK.

Leading with the tagline ‘Eat ’em, Like ’em, Love ’em’, the shopper campaign leveraged the catchy call to action and highlighted the progression from trying the product to becoming brand loyal.

Further plays on the tagline, such as ‘Snack ’em, Bake ’em, Blend ’em, Split ’em’ will encourage shoppers to experiment with bananas and pineapples, while ‘sharing comes naturally’ celebrates those moments when food and mood get together.

“We’re thrilled to partner with Morrisons on this Fyffes brand activation. Morrisons shares a similar history with Fyffes, going from a small family-owned business to become a national retailer in the UK and a well-known, loved and trusted brand,” said John Hopkins, Managing Director of Fyffes UK.

“Morrisons loved our new catchy campaign concept and worked closely with us to create the in-store brand campaign, which is bound to capture shoppers’ attention. Special thanks also to Morrisons Media Group for pulling out all the stops to bring it to life.”

The shopper brand campaign featured headers, ceiling signs, and stripping, along with an online Fyffes activation. Up until now, Fyffes bananas in Morrisons have been supplied under the own-label. This brand activation marked a significant milestone for

the Fyffes blue label brand in the UK and reinforced that Fyffes are the UK’s favourite banana (Source: 2023 IPSOS research).

“We are delighted to collaborate with our long-term supply and grower partner on the launch of Fyffes bananas in store,” said Emma Spencer, Senior Fruit Buyer for Morrisons.

“Fyffes is an iconic, heritage brand, and we’re confident it will attract customers to the fixture and inspire them to enjoy more of this healthy, nutritious and convenient fruit.”

Fyffes has further plans to activate the ‘Eat ’em, Like ’em, Love ’em’ campaign across the UK.

In addition to the ‘Eat ’em, Like ’em, Love ’em’ campaign, Fyffes celebrated Halloween with Morrisons, turning pineapples into creative and fun seasonal products.

The brand is encouraging consumers to carve pineapples instead of pumpkins, to use the Fyffes pineapple corer, and to transform pineapples into healthy Halloween treats such as smoothies, skewers, or tropical punch, making the Halloween celebration more creative and sustainable.

The Halloween lantern tradition began in Ireland, where turnips were used initially. When Irish immigrants brought the custom to America, pumpkins became the carving favourite. Now Fyffes has revived the idea with a tropical twist.

This initiative also aligned with Fyffes'

sustainability goals by reducing food waste and giving sweet, juicy pineapples with bent crowns or scorched leaves a second life.

It also boosted sales and engagement during a slower season, while encouraging families to enjoy pineapples as a fun, healthier Halloween option that can be enjoyed immediately.

Retail partners include Morrisons and Iceland in the UK, Netto MarkenDiscount in Germany, and Dunnes Stores and SuperValu in Ireland. Along with scary pineapple labels and packaging, Morrisons in the UK are also offering in-store tastings and selling pineapple corers to make carving even easier.

With strong retailer support and shopper enthusiasm, Fyffes believes the “scary pineapple” could become a new Halloween favourite for years to come. n

instoreactivations

Making Every Shop Count:

Examples of In-Store Activations in Modern Retail

See how brands in New Zealand and the UK are engaging with customers on the spot in the shop

The in-store experience is changing in many ways as digital technology is integrated into the shopping experience. Retailers now have the opportunity to engage with customers in real-time through apps on their phones This modern, digital approach to engagement presents an opportunity for the maturation of in-store activation from static signage and end-of-aisle displays to dynamic, digital experiences that respond to individual behaviour.

In-store activation, from the Eagle Eye perspective, now means something specific: the ability for customers to engage digitally with offers either during or after their shopping trip. This approach bridges the gap between digital engagement and physical purchasing, creating a seamless experience that benefits both retailers and shoppers.

The speed of modern loyalty systems makes this possible. Eagle Eye's Smart Rewards platform processes loyalty calculations, applies relevant discounts and updates digital wallets in under 150 milliseconds.

A shopper who qualifies for a discount on their next purchase over NZD 50 sees that reward applied automatically as their basket is scanned. The system identifies the customer, analyses basket items, delivers personalised rewards and updates the digital wallet before the transaction completes.

This real-time processing removes the friction that plagued earlier loyalty programs. Customers no longer need to remember to present coupons or manually select offers. The technology handles complex eligibility rules, fraud protection and offer stacking in the background whilst maintaining checkout speed.

In-Store Activation in Practice

Retailers are applying in-store activation in various ways to drive engagement and sales. Here are three examples from around the world.

Z Rewards

In New Zealand, fuel retailer Z Energy launched Z Rewards to thank customers for every fuel purchase, EV charge and in-store transaction. The program consists of fuel discounts and a points system with immediate in-store redemptions.

Customers earn one point for every dollar spent on fuel and two points per dollar on convenience retail products. When it comes to activation, customers with 500 points can redeem them immediately for items like pies, sausage rolls or barista-made drinks. With 2500 points, they can convert those to receive a NZD 20 voucher valid on fuel, EV charging, car washes and in-store purchases.

The program includes targeted bonus offers, such as 500 bonus points after purchasing five barista-made drinks. This creates a direct connection between points accumulation and tangible rewards available during the same shopping visit. The instant gratification of redeeming points for a coffee or lunch item whilst refuelling demonstrates how in-store activation works in service retail environments.

Every Z Rewards member also receives at least 6 cents off per litre on fuel purchases

up to 100 litres, providing consistent value alongside the points-based rewards. This dual approach keeps customers engaged with both the immediate discount and the accumulating points balance.

Asda Spin-To-Win

British supermarket Asda introduced gamified experiences into its Rewards app in 2023, starting with a Spin-To-Win feature, a wheel-based game that gave customers the chance to win discounts, cashpot additions and special offers through the app.

The gamification strategy expanded throughout 2023 and 2024 with seasonal tap-to-reveal experiences. The Spring 'Tap The Gnome' promotion for garden products and the Christmas 'Open The Present' experience both rewarded customers with personalised coupons automatically added to their digital wallets, alongside cashpot prize opportunities.

The results validated the approach. Asda achieved nearly 50 million gamified interactions with a consistent 80 percent redemption rate. The George 'Open The Gift' experience alone generated GBP3 million in incremental revenue. The Spring Gnome campaign drove GBP1 million in incremental spend and brought 202,800 customers back who had not purchased in the previous 13 weeks.

The tap-to-reveal format works because it combines immediate reward with directed product discovery. Customers who tap the on-screen element receive both a discount coupon for seasonal products and a chance at larger cashpot prizes.

This double incentive drives product awareness whilst maintaining engagement with the broader loyalty program. Asda's

gamified experiences contributed to datadriven insights linking to GBP49.3 million in sales, with 52 percent of total sales connected to the Rewards program.

Tesco Clubcard Challenges

In the UK, supermarket chain Tesco has been running its Clubcard Challenges program, which demonstrates individualised in-store activations clearly. During the final Christmas-themed campaign of 2024, 10 million customers received personalised challenges based on their purchase history and preferences.

Of customers who visited the Clubcard Challenges pages, 76 percent converted into active participants. Sixty-two percent of players reached the first reward threshold, collectively earning over half a billion extra Clubcard points.

These results stem from precise targeting. AI algorithms analyse individual shopping patterns to create bespoke spending thresholds.

One customer might see "Spend $10 on Frozen Fruit & Vegetables this month and get 110 points" whilst another receives "Spend $18 on Frozen Fruit & Vegetables this month and get 180 points". This granularity ensures offers feel relevant rather than generic.

The financial impact has been substantial. Tesco's H1 24/25 adjusted operating profit increased 15.6 percent over the previous year to GBP1.649 billion. This growth

Modern in-store activation transforms promotions and loyalty into highly engaging and rewarding wins for customers. When executed well, it delivers incremental sales to retailers and returns for brand partners.

partly reflects the efficiency gains from targeted promotions. Rather than funding blanket discounts that subsidise purchases customers would have made anyway, personalised offers drive incremental behaviour and basket growth.

The ANZ Opportunity

Australian and New Zealand retailers are well-positioned to implement sophisticated in-store activation strategies. High smartphone penetration, established loyalty programs and customer comfort with digital payments provide strong foundations. What previously required years of in-house development now deploys in weeks through purpose-built platforms.

Retailers relying primarily on mass promotions face margin pressure from multiple directions whilst training customers to wait for deals rather than shop based on preference or convenience. Those embracing genuine personalisation build deeper relationships, command better margins and create experiences customers value.

Modern in-store activation transforms promotions and loyalty into highly engaging and rewarding wins for customers. When executed well, it delivers incremental sales to retailers and returns for brand partners.

The technology exists today. The question is which retailers will lead this shift and which will follow once competitors establish new standards for customer engagement.

Selling The Sizzle: How Woolworths Is Redefining the Liquor Experience

Woolworths New Zealand is redefining the liquor experience with a fresh take on a popular category: beer.

Hailing from the UK, Jamie Matthewson, General Manager for Impulse, Grocery & Liquor at Woolworths NZ, outlined how the retailer has been blending tradition, innovation, and more brilliant store design to serve evolving Kiwi tastes.

He said that beer aficionados may have already noticed changes across stores, with chilled availability improved and shelving layouts reworked to make browsing more straightforward and engaging.

With only a handful of Countdown stores left to be converted to Woolworths, the transformation of stores has been as much about culture as it has been about branding.

Each Woolworths store has its own licensing requirements, but one principle

now applies across the board: no alcohol can face the entrance. Therefore, zeroalcohol products have taken pride of place, a reflection of one of the fastest-growing drink segments in New Zealand, which has surged 24 percent year-on-year at Woolworths.

“Alcohol-free isn’t just a trend anymore; it’s a ritual,” said Matthewson.

“Brewers are now 'selling the sizzle,' focusing on the experience rather than the ABV.”

From craft-inspired zero beers to nonalcoholic bubbles, consumers have embraced moderation and new experiences while expecting the same level of craftsmanship.

Matthewson added that advances in hopping techniques and packaging design meant that zero-alcohol options are no longer second-best; they’re premium, wellcrafted and often indistinguishable from their full-strength counterparts.

He also touched on the concept of “zebra drinking”, the modern balance of alternating between alcoholic and nonalcoholic options within the same occasion, reflecting a more mindful, flexible approach to social drinking.

He noted the growing popularity of soju and sake, particularly among younger consumers, driven by their smooth sweetness and versatility, which pair well with trending Asian-inspired cuisines. He mentioned that drinking habits have diverged by generation.

“Older shoppers lean towards regularstrength drinks, spend less per trip and make more trips, while younger consumers spend more per trip yet drink less frequently, often choosing premium and low- or no-alcohol options,” he added.

“Many are seeking ways to replicate the restaurant experience at home, indulging in premium or alternatives without the cost of dining out.”

Many are seeking ways to replicate the restaurant experience at home, indulging in premium or alternatives without the cost of dining out.

At the same time, moderation-focused packaging, convenience cans, and low-carb lagers have also continued to attract the health-minded. Matthewson pointed to Summit Ultra as an example of a balanced, approachable 4.2 percent lager for those wanting refreshment without heaviness.

Beer has long been tied to food culture, and according to Matthewson, the pairing conversation is now front and centre. He said that the natural carbonation of beer cuts through rich dishes, like cheese, or the classic combination of Guinness and chocolate.

Woolworths has also tapped into the buzz of the trending Netflix series House of Guinness, along with leveraging the lowto-no alcohol movement to launch its own Guinness Zero this November, perfectly timed to capture both cultural momentum

and consumer demand moving into summer.

However, Matthewson said that wine has remained a technical challenge.

“Reducing alcohol without losing depth or aroma is complex, though lighter-style wines have begun to bridge the gap.”

Spring and autumn bring new category dynamics: rosé, lagers and lighter beers grow in Summer, and red wines and darker ales in Winter. Across it all, technology, premiumisation, and experimentation are shaping what’s next.

“While New Zealand’s market has continued to polarise between full-strength and zero-alcohol choices, Australia has seen a distinct rise in mid-strength options, highlighting different attitudes toward moderation across the Tasman.”

Woolworths has repositioned its liquor aisles for a new generation of drinkers. n

A Proven Success Story Now Scaling for Retail

In the fast-moving world of frozen goods, retailers and category managers look for two things: proven quality and guaranteed sales performance.

Pierogi Joint delivers both and has been named the Supreme Winner at the prestigious 2025 Inspire+ NZ Artisan Awards. This victory has solidified Pierogi Joint's transition from a promising small supplier to a category leader.

“Our product quality is not merely good; it’s backed by an impressive haul of eight gold medals, a rare feat that translates directly into consumer confidence and repeat purchases,” said founder Kate Serkin.

Pierogi Joint is built on a foundation of longevity and consumer loyalty. Pierogi, as a food, has existed for centuries across Eastern Europe, deeply woven into the fabric of home cooking and tradition.

Much like Italian ravioli or other worldfamous stuffed pastas, they are the ultimate comfort food and a satisfying, versatile, and complete meal solution. This long-standing cultural relevance ensures the product has an inherent brand resilience that transcends passing food fads.

In the contemporary New Zealand market, dumplings of all global origins (Chinese, Korean, Polish) have experienced an undeniable surge, emerging as a major food trend in the FMCG space.

Serkin mentioned that consumers are actively seeking convenient, authentic, and globally-inspired frozen meal options. However, the market is currently dominated

by Asian-style offerings. This is where Pierogi Joint offers a dynamic point of difference.

“As a Kiwi option rooted in rich European tradition, our pierogi introduce an exciting new flavour profile to the frozen dumpling category. The versatility of pierogi: able to be boiled, fried, or baked, and served sweet or savoury opens up extensive merchandising and meal pairing possibilities.”

With its proven flavour profiles and established heritage, Pierogi Joint is uniquely positioned to capture new customers and drive significant category growth in the ambient and frozen sections.

“We are delivering an authentic house staple ready for a new generation of shoppers.”

The business’ success is rooted in Serkin's passion and vision, who has brought authentic, heritage-inspired recipes to the modern consumer, ensuring a product that resonates with both the craving for comfort food and the demand

As a Kiwi option rooted in rich European tradition, our pierogi introduce an exciting new flavour profile to the frozen dumpling category. The versatility of pierogi: able to be boiled, fried, or baked, and served sweet or savoury opens up extensive merchandising and meal pairing possibilities.

for premium, handcrafted quality.

“Our eight gold medals prove consumerwinning flavour profiles. This is not just a niche product; this is a high-volume potential item designed to attract the discerning shopper looking for convenient, elevated meal solutions,” added Serkin.

Pierogi Joint is poised for significant growth, and Serkin was pleased to announce the strategic launch into a cluster of New World Stores across the North Island, commencing in February 2026. This regional rollout is the perfect opportunity for category managers to secure prime shelf space with a proven champion brand.

“We are launching with our three core, top-performing lines, strategically chosen for broad appeal and strong sales velocity.”

These include the Babushka, an authentic, traditional favourite. Perfect for the foundational comfort-food buyer; Jalapeño Popper, a modern, zesty innovator that can capture the 'flavour adventurer' and

generates strong trial sales; and Potato Cheese, a classic, high-volume seller and a guaranteed family favourite and staple for regular pantry stocking.

“Pierogi Joint offers more than just a product; we offer a growth driver for your category.”

Partner with the Supreme Winner to capitalise on proven consumer demand and maximise your frozen food segment performance in 2026.

To discuss stock allocation and promotional opportunities, please contact Kate Serkin directly. All products will be available for seamless ordering and logistics via The Exchange on Foodstuffs. To place your first order for the February 2026 launch, please head to The Exchange on Foodstuffs. n

Kate Serkin

www.pierogijoint.co.nz pierogijoint@gmail.com 02102242262

Fresh Strawberries Set to Sweeten Supermarket Shelves

New Zealand’s strawberry season hits peak supply in November – and thanks to good growing conditions, retailers can expect berries that are visually appealing and packed with flavour.

Production quality is on track for a great season of bright red, glossy, flavourful strawberries, making them a prime drawcard for shoppers.

While traditional raised outdoor beds still account for the majority of plantings, more growers are turning to innovative methods such as table-top production under cover. Plants are grown in containers that are elevated off the ground which helps produce cleaner fruit, reduce disease pressure, and makes harvesting easier for workers who don’t have to bend over to pick fruit.

Newer varieties like Cabrillo are now being grown on table tops. Cabrillo is a “day-neutral” variety which means the plant does not rely on day length (known as photoperiod) to trigger flowering and fruiting. This significantly extends the harvest period and results in more predictable yields for commercial growers. Thanks to this new growing method, our local strawberry season is expected to last until late autumn.

United Fresh advises produce department managers to work closely with buyers and suppliers to ensure steady deliveries arrive in store throughout the season.

Strawberries are highly perishable and only

ripen slightly once picked, so frequent small orders are better than large bulk deliveries. Cool chain management is critical – keep them refrigerated to preserve quality unless they’re selling very quickly. Displayed berries should be fully red, glossy, and topped with fresh green leaves, while fruit with white tips or pale patches should be avoided.

Strawberries are a nutritional superstar, offering a rich source of vitamin C, dietary fibre, folate, niacin and potassium. Just one cup of fresh berries provides 200% of an adult’s recommended daily intake of vitamin C, supporting immune function and helping maintain healthy skin. Folate is crucial for growth and development at all ages, particularly in children and pregnant women, while dietary fibre supports digestive health. Retailers can highlight these benefits to encourage consumers to add strawberries to their daily fruit intake or school lunchboxes.

In New Zealand, around 65% of strawberries are grown in the greater Auckland region, with smaller volumes in Waikato, Hawke’s Bay, Manawatu/ Horowhenua, Northland, Nelson, Marlborough, Canterbury and Southland. Major varieties grown in New Zealand include Camarosa, Ventana and

Monterey while our total domestic crop is approximately 9000 tonnes, providing ample opportunity for retailers to attract shoppers seeking fresh, seasonal fruit.

With this season’s quality looking excellent, retailers have a golden opportunity to showcase New Zealandgrown strawberries. Help highlight their vibrant colour, flavour and impressive health benefits in store to make the most of the season and boost sales.

For recipes, tips and inspiration, follow @5adaynz on social media or visit 5aday.co.nz.

Pets at the Heart of the Household

The latest PD Insurance Human-Pet Bond Survey provides a timely snapshot of how deeply animals are woven into everyday life, and how this connection is reshaping consumer behaviour across the pet sector.

Pets now influence household routines, spending patterns, and even family traditions. The relationship is both emotional and practical, and it is becoming more embedded with every passing year.

Even small details illustrate this shift. When respondents were asked how they choose pet accessories, answers ranged from prioritising style as a form of personal expression to selecting purely practical items. This blend of aesthetics and functionality reflects a broader consumer trend: people increasingly want products that express who they are while still meeting their pets' needs.

The survey also highlights how strongly families incorporate pets into celebrations and milestones.

“Pet owners take their pets seriously, and supermarkets should too,” said Michelle Le Long, PD Insurance COO.

“There’s real opportunity in offering durable pet products, convenient services, and shopping environments that treat pets as part of the family.”

Pets are no longer observers from the sidelines. They sit at the emotional centre of the household. This has expanded spending on special occasion treats, themed toys, seasonal products, and shared experiences. It also signals that brands wanting to retain relevance must speak to connection, belonging, and family identity.

These attitudes are emerging in a country with one of the highest rates of pet ownership globally. As the human-animal bond continues to strengthen, expectations around food quality, insurance cover, accessories, and pet-friendly services are shifting. Cafés now commonly welcome dogs, new developments promote petinclusive living, and workplaces are exploring pet friendly policies as part

of their employment value proposition. Lifestyle decisions are evolving, and pets are influencing those choices.

The survey findings also reveal a growing demand for authenticity. As more people regard their pets as family, marketing that feels staged or disconnected lands poorly. Consumers want brands that understand the real-world rhythm of pet ownership, from day-to-day care to the emotional drivers behind spending. Meeting this expectation requires more than simply offering a product; it requires insight into how people live with their animals and what they prioritise. Looking ahead, the human-pet relationship

will continue to shape purchasing behaviour and community trends. For pet food, insurance, and accessory brands, the commercial opportunity is clear. Growth will come from delivering quality, trust, and solutions that genuinely support the way people care for their animals. Pets are part of daily life and family moments alike, and their well-being now sits alongside wider household considerations.

This shift is defining the next chapter of the pet economy. Brands that recognise it and respond with relevant, well-designed products and services will be positioned to lead as the bond deepens. n

Tackling Harmful Drinking

A recent report, Global Standards in Action, showcased extensive efforts in New Zealand and around the globe to prevent harmful drinking.

ACCC

Puts Retailers On Notice Ahead Of Black Friday

The ACCC will conduct a Black Friday sales sweep to identify misleading or deceptive sales advertising used by retailers.

Australia’s Shifting FMCG Landscape

Circana hosted its annual State of the Industry event to explore the data behind performance, pricing, and consumer priorities and what lies ahead in 2026.

This transaction has brought together two iconic American companies to create a combined portfolio of complementary products

Koelnmesse Strengthens

Sales In The Middle East

Koelnmesse has realigned its sales in the Middle East region this November 2025 as part of its ongoing internationalisation strategy.

Gulfood 2026 Presents A New Chapter

UAE - Get ready as Gulfood 2026 marks a new chapter for the global food industry.

Aldi To Open 16 New Stores Leading Up To Christmas

Aldi will bring its award-winning value and unbeatable prices to even more communities across the UK in the run-up to Christmas.

GLO BAL

LUGGAGE COLLECTION DEBUT

HEINZ x Herschel

HEINZ has partnered with global lifestyle brand Herschel Supply to announce a firstever collaboration uniting flavour and style.

Inspired by the quarter of Gen Z and Millennials who pack their own condiments when dining on the go, the collection has transformed HEINZ Ketchup into a stylish, travel-ready accessory.

This will allow fans to carry their favourite sauce with them this travel season, no matter the destination or travel size requirements.

RETRO DIET COKE LIME RETURNS

Coca-Cola

Cherry, make way for lime. Diet Coke has continued its string of limited-time-only (LTO) flavour innovations with yet another beloved throwback offering that’s sure to appeal to brand loyalists and curious taste-seekers alike.

PISTACHIO DRIZZLE

Carnation

Nuts about pistachio? Meet your latest dream dessert sauce.

Carnation Pistachio Flavour Drizzle is a premium dessert sauce crafted with a rich, roasted pistachio flavour and blended into a smooth, creamy condensed milk base, which can be used to create the most versatile dishes and drinks for makers and bakers.

NEW PROTEIN INNOVATION

Pop-Tarts

After years of fan pleas, the most requested flavour, Frosted Chocolate Chip Cookie Dough, will officially return.

With chocolate chip cookie-inspired sweetness layered inside a golden, flaky crust and topped with a chocolate icing swirl, it's the same crave-worthy taste fans will remember and newcomers will love.

Every bite delivers the perfect mix of nostalgia and indulgence, comforting, familiar and impossible to resist.

A BERRY DELICIOUS WAY TO START THE DAY

Nestlé

Nestlé Cereals has shaken up the cereal aisle with a berry-tasting twist on a family favourite.

Available at selected retailers, New Very Berry Cheerios is the delicious new addition to the Cheerios family.

These crunchy little Os are made from a tasty combination of oats, wheat and barley, blended with real berry puree for a fruity flavour the whole family will love.

MR PIBB IS BACK & BOLDER THAN EVER

Mr Pibb

Mr Pibb has made a comeback with a new look, extra caffeine, and a bold cherry flavour, appealing to longtime fans and new consumers alike.

Mr Pibb, the beloved spicy cherry soda that amassed a devoted fan following for nearly three decades, has made a commercial comeback this month with a modern new look and an added caffeine kick.

THANKSGIVING SPECIAL APPLE PIE MAC & CHEESE

Kraft

Kraft Mac & Cheese is giving fans something to talk about at the Thanksgiving table this year with Apple Pie-flavoured Kraft Mac & Cheese.

Mac & cheese and apple pie are two of the most iconic Thanksgiving dishes, and this year, Kraft Mac & Cheese has combined the two holiday classics into one shockingly delicious and unforgettable dish for a limited time only.

To announce the new flavour, Kraft Mac & Cheese has teamed up with the ultimate pie guy, Jason Biggs, in a partnership that’s just as unexpected as the flavour pairing.

MR PIBB IS BACK & BOLDER THAN EVER

Kikkoman x Hello Kitty

The collab you’ve been waiting for is finally here as Kikkoman has brewed something soy-delicious. This Kikkoman x Hello Kitty dispenser isn't just for show; it's designed to bring joy and delicious flavour to all your favourite meals.

spotlightglobal

DRAKES SUPERMARKETS

Spanning 4,000 sqm, Drakes Mount Gambier, South Australia, is part of a joint venture with Leyton Property, transforming a long-vacant site into Drakes’ state-ofthe-art flagship and bringing renewed energy to the community.

From start to finish, the fit-out took about nine months to complete. The Mount Gambier store is Drakes’ largest to date, offering all the things Mount Gambier has been missing out on.

John-Paul Drake, Director, Drakes, said the people of Mount Gambier had been asking for a Drakes presence in their town for years, so the business has high expectations to meet.

His vision for Mount Gambier is to make it a flagship store with the best and newest Drakes offerings, an engaged community, and a fantastic team running the store. He highlighted that the Mount Gambier store is a full-circle moment for him, as it was an

old Coles store that his father, Roger, used to manage.

The Coles executive team at the time told him he wouldn’t be good enough to make it in the industry, so he left and opened his very first store in Mitcham over 51 years ago.

Drake said that coming back into Mount Gambier, where the community has warmly welcomed the store and team with open arms, has really confirmed that his father had done all the right things over that time.

“It’s only early days yet, but I feel that this would be a great testing ground for new Drakes’ concepts going forward,” said Drake, who has observed a significant increase in NPD from suppliers, true

innovation, and growth, primarily through the Fresh departments and on-trend offerings.

“Our fresh departments are always a standout and are undoubtedly where we have received the most feedback from our Mount Gambier customers.”

Drake mentioned that the large local European community has embraced the Service Delicatessen as they can finally find the sliced meats and cheeses they have been looking for in the area.

The new store has rolled out one of its biggest service delicatessens to date, featuring full-service offerings at Nonna’s Pasta and The Little Kitchen, where customers can grab delicious, freshlyprepared hot meals on the go.

Local suppliers like Molony’s Soft Drinks and Lake Leake eggs have been hugely popular, and they were also the most

requested products from customers before the store was even opened.

At the same time, the sushi offer has been extremely popular, as has the F’Real thickshake machine, which has had a lineup after school. The store team is looking to see whether they can fit in a second one to keep up with demand.

In terms of plant-based, Drake mentioned that the market has reached maturity, while stores still offer a good selection across major categories.

“Where plant-based was perceived as being a healthier option in steering away from animal fats and nasties, the introduction of products that are high protein, high calcium, low fat and sugarreduced has seen the functional benefits of plant-based products become less attractive.”

Drakes’ consumers want a greater variety, better nutritional options and more sophisticated flavours. According to Drake, the higher cost of plant-based products has also become a deterrent, so for a customer to choose a premium product in this segment, it has to offer more than other health-aligned products to justify the expense.

He added that customers have been constantly searching for unique offerings or

products popularised on social media, such as Pistachio Papi, Dubai Chocolate, and Bubble Tea. While they can often be seen as fads, he said these on-trend products have driven real incremental growth as people flock to the stores to find them.

“I think what sets Drakes apart from other supermarkets is that we truly do care about our ecosystem, our team, our suppliers, our customers and our community.”

Drake said he was lucky to spend some time with the team and loved their genuine enthusiasm and excitement about being at work. He mentioned that the store manager, Matthew, was one of the young rising stars in Adelaide, and when he put his hand up for the Mount Gambier opportunity, they all knew he was the person needed to build the team culture in this store.

“I’ve always said that our people are our biggest asset, and the Mount Gambier team have really just increased my asset value by truckloads. We don’t want just to be another supermarket in Mount Gambier – we want to be the place where the kids want to get their first jobs, where team members can forge careers, and the community feels like it’s their store too.” n

Magnum Begins New Chapter In Manufacturing

The Magnum Ice Cream Company has announced the completion of a major AUD 35 million transformation of its Minto facility in South-West Sydney.

The upgraded Minto ice cream facility marked a significant milestone for the company and the local Campbelltown community. It will support innovation and growth, strengthening Australia’s food manufacturing sector and boosting productivity at the site, as part of the company's global supply chain transformation program.

The transformation includes new automation and advanced manufacturing technologies, which are already improving overall production output, safety, and operational efficiency.

The factory’s support office has also been completely refurbished, with state-of-the-art amenities and a design inspired by classic Streets ice cream parlours.

The Minto facility has been producing ice creams Australians know and love for over 20 years. Today, it makes nearly three million ice cream servings every day, responsible for approximately 63 percent

of all ice creams sold by The Magnum Ice Cream Company across Australia and New Zealand each year.

Reflecting on the role the investments have had in helping the team achieve record results, Waqas Zaheer, Head of Manufacturing ANZ at The Magnum Ice Cream Company, said it was a proud moment for everyone in Minto.

“We’ve worked hard to streamline this site, which is now recognised as a top performer in our category for supply chain and customer service. In the past two and a half years, we have doubled the factory's efficiency while also maintaining zero waste to landfill and reducing overall waste by around 72 per cent since 2022," said Zaheer.

Scott Mingl, General Manager ANZ at The Magnum Ice Cream Company, added that the investment reflected the company’s long-term commitment to local manufacturing and innovation.

"This is a major step forward for our business. We’re proud to be backed by a local

factory, a passionate R&D team and an agile end-to-end supply chain," said Mingl.

"This investment positions us to disrupt the ice cream market and deliver new innovations at speed. Our focus is to grow the business to become the best ice cream company in Australia and New Zealand and a key manufacturer of ice creams loved across the country."

The Magnum Ice Cream Company employs more than 400 people across the Minto factory, office and broader operations. More than half of the factory's raw materials are locally sourced.

In 2024, The Magnum Ice Cream Company launched ten new ice creams into the Australian market, made possible by the team of ice cream wizards and local production capability in Minto.

The investment signals a strong future for the Minto facility and for Australian food manufacturing, helping spread joy across Australia through delicious, iconic ice creams. n

Comments of a Cat Man Now Consultant

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CONVENIENCE&oil

Always A Good Time

The Goodtime Pie Co. has been “crazy about pies” since 1978. From day one, the business has been about good Kiwi food, good people, and good yarns.

Rebecca White from The Goodtime Pie Co. said that passion has not faded, and the team still gets a buzz from making something that puts a smile on someone’s face and fills their belly.

“Nearly five decades on, it’s still the same recipe, just with a few more ovens and a lot more stainless steel,” said White.

“We like to think of our pie ranges like a proper Kiwi family, each with its own personality and place at the table. From everyday heroes in forecourts to the gourmet show-offs in the café range, every tier has been made for how and where Kiwis eat.”

White added that the bakers have been ‘absolute legends’ who know their craft, and every range has its own recipe for success: the pastry, the filling, the feel. The key has been to nail the details while staying true to the roots, with different flavours, but the same Goodtime heartbeat.

“We keep it simple; if we wouldn’t eat it ourselves, it doesn’t go out the door.”

As tastes evolve, the business has continued to listen to what its customers crave, watch the trends, and ask the big question: would this make a bloody good pie?

When it comes to the classics, the business treads carefully as they shouldn’t be messed with, but when the time’s right, they’re not afraid to shake things up and give Kiwis something new to fall in love with.

The “Better for You Drinks” range has been an interesting complement to the pie cabinet, offering great taste and total satisfaction.

“It’s gone down a treat too, turns out people love a drink that can keep up with a pie without weighing them down.”

White highlighted that Kiwis have become more adventurous, but they still want honest food made right. She has observed a shift toward smarter choices, more protein, better ingredients, global flavours with a local twist.

“We’ll keep evolving with that, but never at the expense of what makes a pie a pie.”

Forecourts and convenience stores have been crucial to the Kiwi pie category. White added that they were the heartbeat of the pie world, where cravings hit and comfort food delivers.

The forecourt and convenience partners are part of the Goodtime family, helping the business get hot, flaky, honest food into hungry hands right when it’s needed. It’s a partnership built on trust, consistency, and a shared love of seeing customers walk out happy.

Whether you’re grabbing breakfast on the go, fuelling up between jobs, or taking a well-earned lunch break, there’s a Goodtime pie built for that moment. n

Kiwi's Favourite Pies

Our Classic Kiwi range of pies is the first range The Goodtime Pie Co started baking way back in 1978. If you love pies and all things Kiwi then this is the range for you.

Our chef is a nightmare in the kitchen but we have to admit he does make the most wicked pies.

When you need a BIG No Bull feed grab one of our NO8 pies. They are a whopping 200gm230gm and packed full of tasty meat.

No Kai Like A Maketu Pie: Kiwi Icon Makes Comeback

Maketu Pies, the must-try Kiwi classic, is set to reclaim its rightful place in the hearts, minds and stomachs of New Zealanders this summer.

Made right next to the sandy shores of the seaside village it’s named after, the 43-yearold Maketū Pies is deeply rooted in the heritage and spirit of the local community.

“Anyone who has been there already knows Maketū is a special place, made even more so by the fact that it was the landing place of the Te Arawa Waka many centuries ago. This heritage is part of every single pie we make, right here in Maketū, from our handmade pastry, through to our iconic flavours that use locally-sourced ingredients,” said Maketū Pies General Manager, Craig Williams.

“Everything about us speaks to this special place, its people, and history. We are proud to be the custodians of this amazing New Zealand icon, and to spread that legacy across the motu, through pies in corner dairies, petrol stations and supermarkets. And now, after more than five years of changes and challenges, the much-loved Maketū Pie is poised for a powerful comeback.”

Maketū Pies is now owned by Montana Group, New Zealand’s largest privately owned catering and food service business. The combined team has spent the past nine months focusing on resetting the pie operations and taking the recipes back to their high-quality origins.

“No authentic Kiwi experience, be it summertime roadies, Saturday sports, or days out with family, is complete without a Maketū Pie. This iconic symbol of Kiwi culture is back and better than ever – there’s simply no kai like a Maketū Pie. We’ve had an incredible team of people working on our revival, including some of our longserving Maketū Pies whānau, as well as the wider Montana Culinary Team.”

After months of trials and testing, the collab team has refined the recipes for some of the long-time favourites, including Mince & Cheese, Butter Chicken and the bestselling Smoked Fish pies.

Williams added that with a range of 13 classic pies and rolls to choose from, there is still something for every customer, whether it’s the classic Mince & Cheese, Potato Top or Whopper Sausage Roll.

He was especially excited about the reimagined Butter Chicken and Smoked Fish pie recipes as they’re already a massive hit with the team.

The Maketū Pies brand itself also has a fresh new look, with improved wrapping and new cultural designs, while the shelf-ready packaging has also been upgraded, making it even easier to stock and sell the range.

“But of course, the iconic red, blue and yellow colours remain – you cannot miss them in a pie warmer or a chiller.”

The individual pie packaging has also had some structural improvements, so they stand up to the pie warmer and in the hand, while the addition of microscopic perforations helps keep the heated product fresh and delicious, while maintaining the crunch of its famous pastry.

“If you’re thinking about becoming a Maketū Pies stockist, or coming back to our pies, it couldn’t be easier. Simply visit the Maketū Pies website and click the ‘stock our pies’ tab,” Williams added.

“We’ve spent months breathing new life back into Maketū Pies, just in time for summer. Our priority is delivering quality products and bringing back the high-quality pies Kiwis have always known and loved.”

The full range is available through Maketū Pies directly, through Upstock, or from your preferred wholesaler. Contact your local Bidfood or Service Foods branch to find out more. n

AIN’T NO KAI LIKE A MAKETŪ PIE.

Available direct from Maketū (Chilled or Frozen), on Upstock, or from your preferred wholesaler.

Ensure your pie warmers are summer-ready today.

Woolworths Lifts The Lid On New ‘Iconic’ Ice Cream Range

Woolworths has unveiled a brand new range of ice creams inspired by some of Australia’s most loved bakery treats and desserts.

Woolworths expected its new nostalgic ice cream flavours to be a hit with shoppers as the weather warms up. The supermarket already sells over nine million tubs and multipacks of ice cream every month.

The collection of one-litre ice cream tubs includes:

• Woolworths Mud Cake Ice Cream: A rich chocolate ice cream featuring real chunks of the iconic Woolies Chocolate Mud Cake, swirled with an indulgent chocolate fudge ripple.

• Woolworths Lamington Ice Cream: A classic combination of raspberry ripple, coconut, and cocoa in a creamy ice cream base.

• Woolworths Pavlova Ice Cream: A celebration of the Aussie classic, this ice cream features a white chocolate flavour, meringue pieces and passionfruit and mango ripple.

"When you think about some of the most popular Aussie desserts and treats - our famous mud cake, lamingtons and pavlovas are definitely up there. By mixing these iconic flavours with ice cream, we’re hoping to bring a sweet treat for everyone to enjoy as we head into summer,” said Madeleine Tapley, Woolworths’ Product Developer for Freezer (or ‘CIO’ - Chief Ice cream Officer).

“As well as leaning into these classic flavours, we decided to blend in some trendy flavour profiles like passionfruit to add another layer of flair and excitement. We've poured a lot of care into crafting this range so every scoop captures that perfect balance of taste and texture."

The new Woolworths bakery-inspired ice creams are made with fresh Australian dairy and are now available in 1L tubs across Woolworths Supermarkets and Metro stores. n

New Zealand’s Top Importer of Trendy Treats

Further Link is the go-to distributor for modern, viral, and fast-moving Asian products in New Zealand.

Founded in 2022, we specialise in importing high-demand, trend-driven products that speak to the evolving tastes of today’s consumers—especially younger Kiwis and Asian communities seeking what’s new, authentic, and exciting.

Contact Us:

50 Pavilion Drive, Mangere, Auckland 2022 info@further.co.nz

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