2023 EVENT OPPORTUNITIES
ABOUT US 3 EVENT OPPORTUNITIES 6 – 11 CONTACT 15 TABLE OF CONTENTS HOW WE ACTIVATE 13 HOW WE HELP 5 NEXT STEPS 14 EVENT CALENDAR 12
OUR MISSION
Sports Asset Partners, LLC was founded by Steven Tricarico in order to provide quality services for events, sports, venues & teams in the areas of sales, marketing, promotions, social media, operations, in-kind products, acquisitions, purchasing & partnerships. Over fifteen years of experience in the industry has ensured that our creative approach is successfully aligned with our client’s objectives to provide successful results & tailored specific experiences. Sports Asset Partners will leverage relationships to further benefit your organization by generating revenue & decreasing expenses to guarantee quality events & a mutually advantageous relationship.
SERVICES WE PROVIDE OUR CLIENTS
We provide many opportunities covering a range of services to best meet our client’s needs. Some of those are included but are not limited to the following:
3
SIGNATURE EVENTS
4
EVENT BOOKING MADE EASY!
EVENT EXPLORATION & ANALYSIS
DIVERSE EVENT CATEGORIES & LOCATIONS
CUSTOM SPONSORSHIP ACTIVATIONS
THE BEST PACKAGES AT THE BEST PRICE
ONE POINT OF CONTACT
DEDICATED ON-SITE MANAGEMENT TEAM
POST-EVENT PROOF OF PERFORMANCE
TYPES OF EVENTS WE REPRESENT
5
FIRST RESPONDER
POP-CULTURE HOLIDAY BREWFEST NON-PROFIT FESTIVAL MULTI-SPORT CULTURAL SUSTAINABILITY PET MARKET MOVIES RECEPTION CYCLING SURFING CORNHOLE CAR SHOW AIRSHOW RUNNING PRIDE
CONCERT
FIREFIGHTER CHALLENGE – OPENING
DATE: APR 27 – 29
LOCATION:
INDIANAPOLIS, IN
ATTENDEES:
1,000+
AUDIENCE:
FIREFIGHTERS
SPORT:
FITNESS CHALLENGE
REACH:
NATIONAL
SERIES:
8 EVENTS
EVENT HIGHLIGHTS:
Ø HOSTED AT LARGEST FIREFIGHTER CONFERENCE
Ø FIVE STAGE, TIMED COURSE
Ø ”TOUGHEST TWO MINUTES IN SPORTS” – ESPN
Ø ATHLETES FROM 100 AGENCIES
SPONSORSHIPS: $2,000 - $10,000
Ø EXHIBIT SPACE (VARIOUS SIZES)
Ø LOGO ON TOWER & COURSE BANNERS
Ø LOGO ON COMPETITION T-SHIRTS
Ø SPONSOR PA SHOUT OUTS
Ø DEDICATED SOCIAL MEDIA POSTS
Ø USE OF EVENT TRADEMARKS
Ø ITEM IN ATHLETE WELCOME BAGS
FIREFIGHTER CHALLENGE – SOUTHEAST REGION
DATE:
MAY 10 – 13
LOCATION:
VIRGINIA BEACH, VA
ATTENDEES:
500+
AUDIENCE:
FIRST RESPONDERS
SPORT:
FITNESS CHALLENGE
REACH:
REGIONAL
SERIES:
8 EVENTS
EVENT HIGHLIGHTS:
Ø REGIONAL QUALIFIER FOR NATIONALS
Ø FIVE STAGE, TIMED COURSE
Ø ”TOUGHEST TWO MINUTES IN SPORTS” – ESPN
Ø ATHLETES FROM 50 AGENCIES
SPONSORSHIPS: $2,000 - $10,000
Ø EXHIBIT SPACE (VARIOUS SIZES)
Ø LOGO ON TOWER & COURSE BANNERS
Ø LOGO ON COMPETITION T-SHIRTS
Ø SPONSOR PA SHOUT OUTS
Ø DEDICATED SOCIAL MEDIA POSTS
Ø USE OF EVENT TRADEMARKS
Ø ITEM IN ATHLETE WELCOME BAGS
6
FIRST RESPONDER GAMES
DATE:
JUNE 5 – 18
LOCATION: TAMPA, FL
ATTENDEES: 3,500+
AUDIENCE:
FIRST RESPONDERS
SPORT: MULTI-SPORT
REACH:
REGIONAL
SERIES:
ONE-TIME EVENT
EVENT HIGHLIGHTS:
Ø MULTI-SPORT EVENT (25+ SPORTS)
Ø FLORIDA BASED FIRST RESPONDERS
Ø INTERACTIVE SOCIAL EVENTS
Ø FIRST RESPONDERS FROM 250+ AGENCIES
SPONSORSHIPS: $1,000 - $10,000
Ø PRESENTING SPONSOR OF SPORT
Ø ATHLETE SOCIALS & ACTIVITES
Ø EXHIBIT SPACE (VARIOUS SIZES)
Ø LOGO ON SPONSOR SIGNAGE
Ø DEDICATED FACEBOOK POSTS
Ø LOGO ON EVENT WEBSITE
Ø BRAND AMBASSADORS
TEXAS POLICE GAMES
DATE:
JUNE 10 – 17
LOCATION: SAN ANGELO, TX
ATTENDEES: 1,000+
AUDIENCE:
FIRST RESPONDERS
SPORT: MULTI-SPORT
REACH:
REGIONAL
SERIES: ONE-TIME EVENT
EVENT HIGHLIGHTS:
Ø MULTI-SPORT EVENT (35+ SPORTS)
Ø 8 NEW SPORTS IN 2023
Ø ANNUAL EVENT SINCE 1977
Ø OPEN TO ALL FIRST RESPONDERS
SPONSORSHIPS: $500 - $3,500
Ø EXHIBIT SPACE (VARIOUS SIZES)
Ø LOGO ON WEBSITE
Ø LOGO ON EVENT MATERIALS
Ø FLYER IN REGISTRATION PACKET
7
GEORGIA POLICE & FIRE GAMES
DATE:
JUNE 18 – 24
LOCATION:
COLUMBUS, GA
ATTENDEES: 1,000+
AUDIENCE:
FIRST RESPONDERS
SPORT:
MULTI-SPORT
REACH:
REGIONAL
SERIES:
ONE-TIME EVENT
EVENT HIGHLIGHTS:
Ø MULTI-SPORT EVENT (30+ SPORTS)
Ø INDIVIDUAL & TEAM SPORTS
Ø SUPPORTING GEORGIA FIRST RESPONDERS
Ø FIRE/POLICE SPECIFIC COMPETITIONS
SPONSORSHIPS: $1,000 - $10,000
Ø SPONSOR OF PUBLIC SAFETY NIGHT
Ø SPONSOR OF HOSPITALITY LOUNGE
Ø SPONSOR OF HOSPITALITY ROOM
Ø EXHIBIT SPACE (VARIOUS SIZES)
Ø LOGO ON EVENT SIGNAGE
Ø LOGO ON EVENT T-SHIRT
Ø LOGO ON GAME ADVERTISEMENTS
FIREFIGHTER CHALLENGE – WEST REGION
DATE: JUL 20 – 22
LOCATION:
SANDY, UT
ATTENDEES: 500+
AUDIENCE:
FIREFIGHTERS
SPORT:
FITNESS CHALLENGE
REACH:
REGIONAL
SERIES: 8 EVENTS
EVENT HIGHLIGHTS:
Ø REGIONAL QUALIFIER FOR NATIONALS
Ø FIVE STAGE, TIMED COURSE
Ø ”TOUGHEST TWO MINUTES IN SPORTS” – ESPN
Ø ATHLETES FROM 50 AGENCIES
SPONSORSHIPS: $5,000 - $10,000
Ø EXHIBIT SPACE (VARIOUS SIZES)
Ø LOGO ON TOWER & COURSE BANNERS
Ø LOGO ON COMPETITION T-SHIRTS
Ø SPONSOR PA SHOUT OUTS
Ø DEDICATED SOCIAL MEDIA POSTS
Ø USE OF EVENT TRADEMARKS
Ø ITEM IN ATHLETE WELCOME BAGS
8
NEVADA POLICE & FIRE GAMES
DATE:
JULY 25 – 30
LOCATION:
LAS VEGAS, NV
ATTENDEES: 2,000+
AUDIENCE:
FIRST RESPONDERS
SPORT:
MULTI-SPORT
REACH:
REGIONAL
SERIES:
ONE-TIME EVENT
EVENT HIGHLIGHTS:
Ø MULTI-SPORT EVENT (15+ SPORTS)
Ø 47th YEAR HOSTING EVENT
Ø FIRST RESPONDER NON-PROFIT
Ø FOSTER PHYSICAL & MENTAL FITNESS
SPONSORSHIPS: $200 - $2,500
Ø EXHIBIT SPACE (VARIOUS SIZES)
Ø LOGO ON PROMO MATERIALS
Ø LOGO ON PARTICIPANT T-SHIRTS
Ø EMAIL MARKETING
Ø LOGO ON WEBSITE
Ø SPONSOR MATERIALS IN WELCOME BAGS
Ø DEDICATED SOCIAL MEDIA POSTS
FIREFIGHTER CHALLENGE – SOUTHWEST REGION
DATE: AUG 10 – 12
LOCATION:
LITTLE ROCK, AR
ATTENDEES: 500+
AUDIENCE:
FIREFIGHTERS
SPORT:
FITNESS CHALLENGE
REACH:
REGIONAL
SERIES:
8 EVENTS
EVENT HIGHLIGHTS:
Ø REGIONAL QUALIFIER FOR NATIONALS
Ø FIVE STAGE, TIMED COURSE
Ø ”TOUGHEST TWO MINUTES IN SPORTS” – ESPN
Ø ATHLETES FROM 50 AGENCIES
SPONSORSHIPS: $5,000 - $10,000
Ø EXHIBIT SPACE (VARIOUS SIZES)
Ø LOGO ON TOWER & COURSE BANNERS
Ø LOGO ON COMPETITION T-SHIRTS
Ø SPONSOR PA SHOUT OUTS
Ø DEDICATED SOCIAL MEDIA POSTS
Ø USE OF EVENT TRADEMARKS
Ø ITEM IN ATHLETE WELCOME BAGS
9
FIREFIGHTER CHALLENGE – U.S. NATIONALS
DATE:
SEPT 6 – 9
LOCATION:
BIRMINGHAM, AL
ATTENDEES:
1,000+
AUDIENCE:
FIREFIGHTERS
SPORT:
FITNESS CHALLENGE
REACH:
NATIONAL
SERIES:
8 EVENTS
EVENT HIGHLIGHTS:
Ø NATIONAL COMPETITION FOR TOP ATHLETES
Ø FIVE STAGE, TIMED COURSE
Ø ”TOUGHEST TWO MINUTES IN SPORTS” – ESPN
Ø ATHLETES FROM 75 AGENCIES
SPONSORSHIPS: $5,000 - $10,000
Ø EXHIBIT SPACE (VARIOUS SIZES)
Ø LOGO ON TOWER & COURSE BANNERS
Ø LOGO ON COMPETITION T-SHIRTS
Ø SPONSOR PA SHOUT OUTS
Ø DEDICATED SOCIAL MEDIA POSTS
Ø USE OF EVENT TRADEMARKS
Ø ITEM IN ATHLETE WELCOME BAGS
NOVA FIRST RESPONDER CORNHOLE TOURNAMENT
DATE: OCT 2023
LOCATION: HERNDON, VA
ATTENDEES: 500+
AUDIENCE:
FIRST RESPONDERS
SPORT: CORNHOLE REACH: LOCAL
SERIES:
ONE-TIME EVENT
EVENT HIGHLIGHTS:
Ø PROMOTIONAL EVENT FOR 2025 WPFG
Ø FIRST RESPONDERS FROM NORTHERN VA
Ø PRIZES & GIVEAWAYS
Ø 20+ TEAMS COMPETING
SPONSORSHIPS: $1,000 - $7,500
Ø EXHIBIT SPACE (VARIOUS SIZES)
Ø LOGO ON EVENT FLYER
Ø DEDICATED SOCIAL MEDIA POSTS
Ø LOGO ON EVENT SIGNAGE
Ø ABILITY TO PROVIDE BRANDED GIVEAWAYS
Ø SPONSOR A TEAM
Ø PROMOTIONAL ITEM IN PRIZE PACK
10
FIREFIGHTER CHALLENGE – WORLD CHAMPIONSHIP
DATE: OCT 3 – 8
LOCATION:
STUART, FL
ATTENDEES: 1,500+
AUDIENCE:
FIREFIGHTERS
SPORT:
FITNESS CHALLENGE
REACH:
INTERNATIONAL
SERIES:
8 EVENTS
EVENT HIGHLIGHTS:
Ø TOP WORLD QUALIFIERS
Ø FIVE STAGE, TIMED COURSE
Ø ”TOUGHEST TWO MINUTES IN SPORTS” – ESPN
Ø ATHLETES FROM 75 AGENCIES
SPONSORSHIPS: $5,000 - $10,000
Ø EXHIBIT SPACE (VARIOUS SIZES)
Ø LOGO ON TOWER & COURSE BANNERS
Ø LOGO ON COMPETITION T-SHIRTS
Ø SPONSOR PA SHOUT OUTS
Ø DEDICATED SOCIAL MEDIA POSTS
Ø USE OF EVENT TRADEMARKS
Ø ITEM IN ATHLETE WELCOME BAGS
2025 WORLD POLICE & FIRE GAMES
DATE: JUN 27 – JUL 6, 2025
LOCATION:
BIRMINGHAM, AL
ATTENDEES:
20,000+
AUDIENCE:
FIRST RESPONDERS
SPORT:
MULTI-SPORT REACH:
INTERNATIONAL
SERIES: ONE-TIME EVENT
EVENT HIGHLIGHTS:
Ø OLYMPIC STYLE SPORTING COMPETITION
Ø ATHLETES FROM 70+ COUNTRIES
Ø 60+ SPORTS AT 30+ VENUES
Ø OPENING CEREMONY & SOCIAL EVENTS
SPONSORSHIPS: $5,000 - $10,000
Ø SPORT/VENUE SPONSORSHIP
Ø SPONSOR AN ATHLETE PROGRAM
Ø SOCIAL EVENTS SPONSORSHIP
Ø EXHIBIT SPACE (VARIOUS SIZES)
Ø WEBSITE, SOCIAL & MARKETING INCLUSION
Ø OFFICIAL DESIGNATION & PRODUCT PLACEMENT
Ø USE OF NON-PROFIT TRADEMARKS
11
WEST EVENTS
DATE EVENT
FIREFIGHTER CHALLENGE – WEST REGION
NEVADA POLICE & FIRE GAMES
JUL 20 – 22
JUL 25 – 30
FIREFIGHTER CHALLENGE – SW REGION AUG 10 – 12
CENTRAL EVENTS
EVENT DATE
FIREFIGHTER CHALLENGE - OPENER APR 27 – 29
TEXAS POLICE GAMES
GEORGIA POLICE & FIRE GAMES
JUN 10 – 17
JUN 18 – 24
FIREFIGHTER CHALLENGE – US NATIONALS SEP 06 – 09
2025 WORLD POLICE & FIRE GAMES JUN – JUL ‘25
EAST EVENTS
DATE EVENT
FIREFIGHTER CHALLENGE – SE REGION
FIRST RESPONDER GAMES
NOVA FR CORNHOLE TOURNAMENT
FIREFIGHTER CHALLENGE – WORLD
MAY 10 – 13
JUN 05 – 18
OCT 01 – 31
OCT 03 – 08
*DIFFERENT ORGANIZERS INVOLVED
PRICES SUBJECT TO CHANGE BASED ON AVAILABILITY
12
HOW WE ACTIVATE BRANDS
EXHIBITS
PROGRAMS
SAMPLING
SOCIAL MEDIA
SPONSORSHIP
PREMIUM ASSETS
CONTESTS
VIP EXPERIENCES
NAMING RIGHTS
ACTIVATION SPOTLIGHTS
BMW DIAMOND DIG | LA COLISEUM – 2017 WPFG
• Real and fake diamonds hid inside BMW vehicles
• First Responders “searched” vehicle to find hidden diamonds
• Participants visited sponsor store to check if diamond was real
VIP EXPERIENCE – CELEBRATE FAIRFAX
• Exclusive VIP experience only available through giveaway
• Participant information was collected for future marketing
• Winner announced on sponsor social media to drive traffic
BRAND AMBASSADORS
• Pre-event training and product education
• Event set-up, staffing, pictures and post-event analysis
• High-energy staff and activation resulting in high engagement
PRODUCT SAMPLING - COMICPALOOZA
• Distribution of 30,000 bags of Takis Chips over two days
• Reached attendees, volunteers, exhibitors and staff
• 90%+ attendee engagement
13
NEXT STEPS
REVIEW EVENT OPPORTUNITIES
CONFIRM TARGET EVENTS & BUDGETS
WSE CREATION OF EVENT ACTIVATION OPPORTUNITIES
SELECTION/EDITS TO EVENT ACTIVATIONS
FINALIZE EVENT LINE-UP
It’stimetosimplifyyoureventbookingprocess! 1 2 3 4 5 6
COORDINATION FOR SUCCESSFUL EVENT
14
THANK YOU! STEVEN TRICARICO PRESIDENT & CEO STEVEN@WESELLEVENTS.COM (703) 819 - 7988