INFO BAR
‘Filled with insightful findings, this book shows that ideological extremism and polarization are not just problems to fret about but puzzles that can be studied and understood’
STEVEN PINKER, AUTHOR OF THE BETTER ANGELS OF OUR NATURE
HOW DO OUR BRAINS SHAPE THE IDEOLOGIES WE CHOOSE? AND COULD OUR MOST CHERISHED BELIEFS ULTIMATELY HARM OUR BRAINS AND BODIES? In The Ideological Brain, Dr Leor Zmigrod argues that when we believe passionately and extremely in an ideology, it is not only our political opinions that are changed – our entire brain can be transformed too. Drawing on cutting-edge research, Zmigrod reveals how rigid belief systems transform the way we think, act and interact with others, making us less sensitive, less adaptable and less free. Through innovative experiments, Zmigrod uncovers the surprising connections between political beliefs and the biology of the brain, exposing why some of us are more likely to gravitate towards rigid ideologies than others. Offering a hopeful way forward, Zmigrod explores what it means to think and live anti-ideologically, and how we can keep our minds open and free in the face of extreme ideologies. Eye-opening, provocative and transformative, The Ideological Brain is a groundbreaking book that challenges us to resist black-and-white thinking and reassess our closest convictions.
ADAM PHILLIPS, AUTHOR OF MISSING OUT
‘Deeply fascinating and beautifully written’
JULIA EBNER, AUTHOR OF GOING DARK I S B N 978-1-405-97514-8
90000
PENGUIN Non-fiction £00.00
9
781405 975148
9781405975148_TheIdeologicalBrain.indd All Pages
Cover photo © Peter Finch/Getty
LEOR ZMIGROD
‘Lucid, eloquent, timely’
How Rigid Beliefs Harm Our Minds & Bodies and Why It Matters
CASS R. SUNSTEIN, CO-AUTHOR OF NUDGE
THE IDEOLOGICAL BRAIN
‘Extraordinary, eye-opening, startlingly original’
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B PB
Size Spine Width
129 x 198 mm 20.5 mm
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M AT E R I A L S Paper Finish
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F I N I S H P L AT E S Files included in folder: CMYK
‘Massively important’
SUNDAY TIMES
Leor Zmigrod 02/12/2025 11:51
APPROVED COVER ON B3