SHROPSHIREFA
THE NEWSLETTER OF THE SHROPSHIRE FOOTBALL ASSOCIATION
TELFORD’SPANDISABILITY
FOOTBALLGOESFROM STRENGTHTOSTRENGTH
Football, Friendships and Luca’s Special Goalkeeping Journey
Daysoffootball
INSIDETHISISSUE
FOOTBALL, FRIENDSHIPS AND LUCA’S SPECIAL GOALKEEPING JOURNEY
When Luca Shaw asked his dad to take him to an AFC Telford United game in 2023, it was the start of a journey that’s inspired him to explore new journeys in his education, health and ambitions for the future.
TELFORD’SPANDISABILITY FOOTBALLGOESFROM STRENGTHTOSTRENGTH
AFC Telford United Foundation’s pan-disability programme has gone from strength to strength since it was launched in October 2023.
BUSINESS FOOTBALL LEAGUE LAUNCHED
Shropshire FA, in collaboration with Shrewsbury Town Foundation, is excited to announce the launch of an exciting new 5-a-side Business League designed to help local companies kick off the new year with fitness, team building and healthy competition.
PLUS LOTS MORE!
WE WANT TO HEAR FROM YOU!
GrassrootsfootballinShropshireisbuilton thestories,celebrations,milestonesand hardworkofourlocalclubs.
Whetheryou’remarkingananniversary, launchingnewplans,celebratingsuccess, orsimplyhavenewstoshare,we’dloveto featureitintheShropshireFAmagazine.
Getintouchandlet’sshowcasethe fantasticworkhappeningacrossour footballcommunity. Emailyournewsto:
Sarah.Thompson4@ShrosphireFA.com
AMessagefromtheCEO–AndyWeston
Aswemoveintothesecondmonthoftheyear,it’sa privilegetoreflectonthefantasticprogressShropshire Footballhasmadeandtolookaheadtowhatpromisesto beanexciting,community-drivenyearacrossourcountyandbeyond,aswegearupforour150thanniversaryin 2027.
Grassrootsfootballcontinuestothrive,providing opportunitiesforeveryonetogetinvolved,fromplayers, volunteers,coachesandrefereestoclubsandyoung leadersshapingtheircommunities.Everystoryreinforces thepositiveimpactfootballmakesinShropshire,and2026 willseeusamplifythatimpactevenfurther.
We’veseencontinuedgrowthinparticipationpathways, makingfootballaccessibletopeopleofallagesand abilities.Fromyouthprogrammestowalkingfootballfor adults,andinitiativessupportingwomenandgirls, disabilityfootballandmentalwellbeing,ourfocusremains oncreatingopportunitiesforeveryonetoenjoyandbenefit fromthegame.
Onthe15thofFebruary,localcommunitieswillhavethe chancetotrywalkingfootballtastersessions,highlighting howfootballcansupporthealth,socialconnectionand activelifestylesatanyage.
OurYouthCouncilcontinuestostrengthenthevoiceof youngpeopleinshapingfootballpriorities,whileour Equality,Diversity&InclusionpartnershipwithShrewsbury TownFoundationisgrowing,ensuringthatfootballin Shropshireiswelcomingandinclusiveforall.
FebruaryalsobringsHeartMonth,andwe’reencouraging clubs,players,coaches,officials, parentsandcarerstogetinvolvedinfundraisingforthe BritishHeartFoundation,supportinglife-savingresearch andraisingawarenessabouthearthealth.Activities acrossthemonth-including‘WearRedtoTrainingWeek’ from23 February-willdemonstratehowgrassroots clubscanhaveadirectpositiveimpactoncommunity wellbeing. rd
Overthelastmonth,we’vebeenbusyplanningour14 CountyCupcompetitions,takingplaceinMay,andwewill soonbeannouncingour‘BigFootballFestivalWeekend,’ celebratingtheverybestofgrassrootsfootball.
With2026beingaWorldCupyear,it’sanexciting opportunitytoinspireplayers,fansandcommunitiesalike.
Thissummer,we’llalsobecelebratinggrassrootsheroes onceagainthroughthelaunchofourShropshireFA Awards,shiningaspotlightonthevolunteers,coaches, referees,youngleadersandclubswhosededication makesourgamethrive.
Lookoutforthelaunchofawardsanddon’tforgetto nominateyourheroes-it’sachancetorecognisethe peoplewhoareattheheartofShropshirefootball.
Ourtalentedteamcontinuetobringfreshideasand energy,andthroughoutthisyearourfocuswillremainon elevatingShropshireFAasacommunity-impactleader.
Throughtherelaunchlastyearofourdigitalmagazineand ourfirstBusinessPartnershipBrochure,weareenjoyinga growingmediapresenceaswecontinuetotellthestories thatmatter–fromvolunteerswhoaretheheartbeatof grassrootsfootball,toyoungleaders,coachesandclubs creatingpositivesocialimpactacrossShropshire.
Together,withthededicationofourstaffanddirectors, andthecommitmentofyou,ourofficials,players,clubs, volunteers,partnersandcommunities,wewillcontinueto growthegame,inspirethenextgenerationoffootballers andleaders,andensurethatfootballinShropshire remainsforeveryone,ateverylevel.
Thankyoutoeveryonewhocontributestothesuccessof footballinShropshire.Here’stoanotheryearofprogress, opportunity,and,mostimportantly,footballforall,aswe lookforwardtocelebrating150yearsoffootballin2027.
AndyWeston-ShropshireFACEO
Football,Friendships andLuca’sSpecial GoalkeepingJourney
When Luca Shaw asked his dad to take him to an AFC Telford United game in 2023, it was the start of a journey that’s inspired him to explore new journeys in his education, health andambitionsforthefuture.
The family, including older brother Louis, had been introduced to the club a few months earlier by AFC Telford United Foundation’s AFC Kicks sessions, held at the SEAH Stadium in Wellington.
Immediately, Luca realised he had found a safe place. Diagnosed with autism a few years earlier, he began studying at Southall School in Dawley and thrived in its inclusive environment.
But football offered something more. It was an opportunity to find new friends, discover new interests and overall, spend the familytimewithhisdadandbrotherthathecraved.
His first season watching AFC Telford United was a harsh lesson in the realities of football life. It ended in play-off final heartbreakagainstLeamington,butthesparkwaslit.
Lucas’s inspiration was AFC Telford United goalkeeper Brandon Hall and straight away, he bought his first set of gloves. That summer was spent training in a park in Priorslee, putting into practiceskillshehadwatchedonYouTube.
After months of searching, he was given the opportunity to train with Telford Town’s Under-15s team. Working with the club’sgoalkeepercoaches,hecontinuedtoshowpromise.
But it wasn’t enough. When the new school term began, his PE teacher at Southall School, Rob Davies, saw something in the 14-year-old and gave him the opportunity to train and play with theschoolteam.
Mr Davies knew that having spent the summer falling in love with football, Luca was ready to continue his sporting journey andplaycompetitivelyforthefirsttime.
That season ended in remarkable success, when the school was invited to represent Shrewsbury Town at the FA Premier League Festival in West Bromwich. With Luca playing in goal, theywonthetitle.
Football, Friendships and Luca’s Special Goalkeeping Journey
Luca also began training with AFC Telford United’s Pan-Disability team, which had recently begun coaching sessions on Friday evenings. Playing against team-mates of all ages, he fitted in and madenewfriendsstraightaway.
Luca also had help and support from Madeley Sports, who gave him vital coaching advice during theirsessionsatTCATonMondayevenings.
He played games against Kidderminster Harriers and is looking forward to facing Shrewsbury Town andotherlocalteamsthroughout2026.
That hard work also saw him make his mainstream football debut for Telford Town Under-16s. They were one of only a few clubs to look beyond his autism and give him the opportunity to develop at hisownplace.
Just a few weeks later he earned the Man of the Match award for his performance in his first league gameandtoday,heisaregularfixtureintheteam.
Luca’s love of AFC Telford United also paid dividends last summer, when the club achieved promotion to the National League North with a gripping play-off win over Kettering. Tears on the pitchfollowed.
But it’s not just on the pitch the Luca has been inspired. Once he leaves Southall School in July, he is looking to attend Crossbar Coaching’s Alternative ProvisionatLilleshallNationalSportsCentre.
Not only that, but his love of football has led him to eat healthily and exercise regularly. All in the name ofplayingingoalatthehighestlevelpossible.
It’s a journey that started with a single visit to watch AFC Telford United and with new friendships in football developing all the time, it isn’t stopping anytimesoon.
Telford’sPan DisabilityFootball GoesfromStrength toStrength
AFC Telford United Foundation’s pan-disability programme has gone from strength to strength since it was launched in October 2023.
Up to 50 players in the Under-12s, Under-16s and Over-16s age groups train every Friday evening at the SEAH Stadium in Wellington.
The programme has also attracted sponsorship from 7 Elite Academy in Liverpool, which runs youth football and education programmes acrosstheUK,USAandSouthAfrica.
So far, teams have played a series of friendlies against Kidderminster Harriers, with further games against National League clubs and even adisabilityfootballfestivalplannedfor2026.
Sessions are led by experienced Head Coach Stuart Fletcher, winner of the disability pathway coach of the year at the Shropshire FA grassroots hero awards in 2025, alongside a fully-qualified team of staffandcoaches.
Stuart said, “We believe that football is a fantastic sport and it should be available to everyone, regardless of disability, skill or past experience.
“All we ask is that players turn up willing to learn and enjoy themselves! Sessions are planned to make sure we generate a love offootballandteamworkineverysingleplayer.
“When we launched this programme in 2023, we had eight players at the first training session, but almost straight away word spread and numbers picked up really quickly.
“Since then, we have seen players come and go, which is absolutely fine. They key for us is that everyone enjoys playing football.
“Our first game against Kidderminster was a great opportunity for the players to put intopracticethehardworktheyhavebeen showingattraining.
“We’realreadyplanningabusyprogramme of games for all age levels in 2026 and want to work with all other pan-disability clubsinthearea.
“Resultsarenotalwaysimportant.Itisthe experience of playing football in a competitiveenvironmentandbuildingteam spirit that players will remember for a lifetime.
“Everyone is particularly thankful to 7 Elite Academy for sponsoring our shirts. It is great to see the players walk out in the samecoloursastheAFCTelfordUnitedfirst team.”
The team’s new kit was launched after 7 EliteAcademy,basedinLiverpool,Utahand CapeTown,steppedintofundtheplayers’ newlook.
Anthony Godfrey, Academy Director at 7 Elite Academy, said, “I am absolutely delighted to support AFC Telford United’s pan-disability football team and help them toplayfootballacrossthecountry.
“7 Elite Academy supports community programmes in the UK, USA and South Africa, working with charities and other organisationstopromotepositivefootball.
“The AFC Telford United Foundation is working hard in the local community and helping people to enjoy football, form friendshipsandcreatenewopportunities.
“Good luck to all the AFC Telford United pan-disabilityplayersthisseason!”
The programme has inspired young people and adults to take a deeper interest in footballandworkingwithinthegame,with manynowkeentostarttheirowncoaching journeys.
And, of course, it has brought many new fans to the SEAH Stadium to support AFC TelfordUnitedonSaturdayafternoons!
Telford’s Pan Disability Football Goes from Strength to Strength
It is organised by AFC Telford United Foundation, a charity that works separately tothefootballclub.
From its base at the SEAH Stadium the foundation runs over 40 community programmes across Telford, including weekly free training sessions, food banks andevenschoolholidayclubs.
Ian Preece, Managing Director of AFC Telford United Foundation said, “I am absolutely delighted that our pan-disability footballsessionsarehelpingsomanypeople enjoyplayingfootball.
“Stuart and his team have worked hard to create a programme that not only teaches fundamental skills, but also inspires people tolearnmoreaboutthegame.
“As a foundation, we use football as a way of engaging and improving the lives of people across Telford and pan-disability footballiscentraltothatwork.
“Thereisawonderfulpan-disabilityfootball community in our town with some great clubs, and we are extremely proud to be partofthat.”
Business FootballLeague
Launched
Shropshire FA, in collaboration with Shrewsbury Town Foundation, is excited to announce the launch of an exciting new 5-a-side Business League designed to help local companies kick off the new year with fitness, team buildingandhealthycompetition.
This is your chance to rally your colleagues, lace up your boots and represent your business on the pitch every Thursdayevening.
Whether you're looking to boost workplace morale, improve fitness, or simply enjoy some midweek football with your team, this league offers the perfect opportunity to make 2026 your healthiest and most connected year yet.
Don'tMissOut–SecureYourSpotNow! Placesarelimited.
To avoid disappointment, businesses are encouraged to registerearlybycontactinginfo@shropshirefa.com
LeagueDetailsataGlance:
Venue:ShrewsburyTownFoundation5-a-sidepods
Kick-OffTimes:8:00PMor8:45PM
MatchDay:EveryThursday
StartDate:Thursday,5thFebruary2025
Duration:15weeksoffixtures
WeeklyFee:£50perteam
SquadSize:Maximum8playerspergame
Officiating:Allgamesrefereedbyaffiliatedofficials
WhyJoin?
Corporate wellness has never been more important. This league isn't just about football, it's about building stronger teams, fostering healthy habits and creating lasting connections with other local businesses. It's the perfect way to break up the working week, stay active and inject somecompetitivespiritintoyourcompanyculture.
"We're thrilled to bring businesses together through the powerofsport,"saidShropshireFACEO,AndyWeston.
"This league is an excellent opportunity for companies to invest in their employees' wellbeing while having fun and buildingcamaraderieonthepitch."
HowtoGetInvolved:
Registering your team is simple. Email info@shropshirefa.com today to secure your place in the league. Don't wait, with limited spaces available, early registrationisessential.
Make 2026 the year your team gets fit, stays connected andcompeteswithpride.
Registernowandbepartoftheaction!
NewSafeguarding CampaignLaunchedto ProtectGrassrootsFootball
AcrossShropshire
Shropshire FA has launched a new safeguarding campaign aimed at strengthening protection across the grassroots football community, givingindividualsaclear,confidentialandanonymouswaytoreport abusebothonandoffthepitch.
Fully funded and supported by business partner SEAH, the initiative introduces an innovative reporting system designed to remove the barriers that can prevent people from speaking up. The system is accessed via QR codes displayed on durable printed key rings, which are now being distributed across grassroots football environmentsthroughoutthecounty.
The campaign recognises that safeguarding concerns do not always arise during a match and that individuals may need time, privacy, and reassurance before coming forward. By offering a reporting system that is available at any time, the initiative ensures support is accessible whenever concerns arise, including incidents of physical, verbal, emotional or discriminatoryabuse.
Sam Griffiths, Shropshire FA’s Designated Safeguarding and Workforce Officer and lead on the campaign, emphasised the importance of trust within local football communities.
“Weknowthatreportingabusecanfeel intimidating, particularly at grassroots level where communities are close-knit. This campaign is about reassurance, lettingpeopleknowtheirvoicematters, that concerns will be taken seriously, handled sensitively and acted upon appropriately,”shesaid.
Shropshire FA Chief Executive Andy Westonaddedthatthecampaignmarks asignificantstepforwardforthegame acrossthecounty.
“Creatingasafe,inclusiveandenjoyable environment is fundamental to the future of football. It’s vital that people can report concerns without fear of repercussions. This campaign strengthens trust and helps ensure everyone involved in the game feels protectedandsupported,”hesaid.
BuildingaSaferFuturefortheGame
By simply scanning the QR code, players, parents, coaches, officials, volunteers and spectators are taken directly to a secure reporting platform where concerns can be logged quickly and discreetly. The option to remain anonymous ensures individuals feel safe, supported, andreassuredthroughoutthereportingprocess.
Speaking about the importance of the campaign, Natalie Pietrzyk, Managing Director of Telford-based SEAH, highlighted the collective responsibility to safeguard the game at grassroots level.
“Safeguarding is everyone’s responsibility, and we’re proud to support a campaign that provides a clear, safe, and confidential way to report concerns. By making reporting accessible and anonymous, we hope more people will feel empowered to speak up and help protectthoseinvolvedingrassrootsfootball,”shesaid.
The safeguarding campaign reinforces ShropshireFA’songoingcommitmentto welfare, inclusion and best practice across the grassroots game. With the support of SEAH, safeguarding is being made more visible, accessible and embedded into everyday football environmentsacrossShropshire.
Clubs and leagues are encouraged to actively support the campaign by displaying QR codes, distributing key ringsandcontinuingopenconversations aroundsafeguardingandrespect.
For further information or to request safeguarding key rings for your club, contactSamGriffithsat: sam.griffths@shropshirefa.com
EveryMinute Matters:
WHY FEBRUARY’S HEART MONTH HITS HOME FOR SHROPSHIRE FOOTBALL
This February, football across the country is coming together for a causethatreachesfarbeyondthepitch.
As Heart Month shines a spotlight on cardiac health, Shropshire Football Association is proud to stand alongside the British Heart Foundation (BHF) as its chosen charity, backing a powerful message:whenitcomestosavingalife,everyminutetrulymatters.
That one-minute delay carries a powerful message: swift action saves lives.
EFL Chief Executive Trevor Birch described the initiative as “a simple, powerfulreminderthatswiftCPRcanbe thedifferencebetweenlifeanddeath.”
Tom Lockyer: “What Happened to Me CanHappentoAnyone”
The campaign is fronted by Bristol Rovers defender Tom Lockyer, now a BHFambassador,whoknowsfirst-hand howquicklyeverythingcanchange.
Lockyer collapsed during the Championship play-off final in May 2023, and just seven months later suffered a cardiac arrest on the pitch while playing for Luton Town in a PremierLeaguematchatBournemouth.
BeforeoneEFLfixture,Lockyerworean Every Minute Matters t-shirt during the warm-up - a visible reminder of the campaign’surgency.
“What happened to me can happen to anyone,anywhere,atanytime,”Lockyer said.
“Every year, more than 40,000 people in the UK suffer an out-of-hospital cardiac arrest, and most of them never makeithome.
“I’m here today because of the transformative power of CPR. Every minutematterswhenitcomestosaving alife.”
FootballUnitesforCPRAwareness
Between the 5th and 9 of February, all English Football League (EFL) matches across the Championship, League One and League Two will kickoffoneminutelate. th
It’s a simple but striking gesture, designed to remind supporters that each minute without CPR dramatically reduces a person’s chance of survival.
The initiative forms part of the ‘Every Minute Matters’ campaign, led by the EFL in partnership with Sky Bet and the British Heart Foundation,andwillimpact36matchesoverfourdays.
Throughout February, the campaign urgesfanstolearnCPRusingtheBHF’s free online tool, RevivR, empowering people to act if the unthinkable happens.
Shropshire FA and the British Heart Foundation
In 2024, Shropshire FA committed to training its staff and members of the grassroots football community in CPR, while fundraising for the British Heart Foundation.
The funds raised help the BHF support life-saving research into heart and circulatory diseases, including heartattacks,strokesandvasculardementia,aswellas the risk factors that cause them, such as diabetes and highbloodpressure.
For Shropshire FA, this partnership is not symbolic – it’s personal.
AFebruaryMessageThatLastsAllYear
This Heart Month, as EFL games pause for one minute andfootballreflectsnationwide,ShropshireFA’smessage issimpleandurgent:
LearnCPR.Gettrained.Beready.
To find out more about CPR training for your club,please contactShropshireFA’sDesignatedSafeguardingOfficer: SamGriffiths
sam.griffiths@shropshirefa.com 07918764766
Wear
Red. Stand Together. Save Lives.
A Heart Month Rallying Call from the Shropshire FA YouthCouncil
ThisFebruary,theShropshireFAYouthCounciliscalling oneveryoneacrossgrassrootsfootballtocometogether forsomethingbiggerthanthegame.
From Sunday 23rd February, we’re asking clubs across Shropshiretotakepartin‘WearRedtoTrainingWeek’–a simple but powerful way to show support for Heart Month and raise vital funds for the British Heart Foundation(BHF).
WhatWe’reAskingYoutoDo Itcouldn’tbeeasier:
Wear red to training – coaches, players, parents, referees,carers,volunteers
Donate£1viaourGoFundMepage
Spreadthemessageacrossyourclubandcommunity
Whetherit’sredshirts,socks,bibs,hoodies,laces,hatsor scarves–ifit’sred,wearitwithpride.
Tagusinyourtrainingpics
Visit our GoFundMe page now: Fundraiser by Andy Weston : Shropshire FA Fundraising For British Heart Foundation
TheHeartBehindthe Game:Celebrating FootballMomsinOur Community
When you think about grassroots football, the image that often comes to mind is of kids and muddy pitches, cheering crowds and the thrill of every goal. But behind every young player is a story of dedication, support and love - often provided by the unsungheroesofthegame:thefootballmoms.
This Mother’s Day, 15th March, we want to shine a light on the women who make grassroots football possible. These are the moms who cheer from the sidelines, drive the team to matches, organise snacks, manage schedules and somehow juggle it all while encouraging their children to follow their dreams. Their contribution goes beyond the pitch; they are mentors, cheerleaders and role models, helping to shape not just athletes, but young people who learn teamwork, resilience andpassion.
Being part of a grassroots football community comes with its own joys and challenges. Moms share the triumph of every goal, the heartbreak of a missed opportunity and the camaraderie of a tight-knit team. They witness firsthand how football teaches life lessons: perseverance, collaboration and thevalueofshowingupforeachother.
We want to hear your stories. How do you support your childrenandtheteam?
Whatdoesbeingpartofthisfootballcommunitymeantoyou?
Sharing these experiences is a way to honour the incredible role you play, and to inspire other parents who are navigating thesamejourney.
This Mother’s Day, let’s celebrate more than just the goals scoredonthepitch.
Let’s celebrate the dedication, love and spirit of football moms everywhere. Your efforts, big and small, make the game possibleandyourstoriesdeservetobetold.
Get in touch with us and share your story and photos this Mother’s Day. Let’s show the world what it truly means to be a footballmom.
Email sarah.thompson4@shropshirefa.com
ShifnalGirls LearnLifesaving
CPRSkills
Players from Shifnal Girls FC took part in an engaging and informative CPR training session recently, thanks to Zoe from the British Heart Foundation (BHF). The session gave the girls vital lifesaving skills while keeping things fun, practical and memorable.
Bethany, aged 14 from the Under-14s, explained how the training helped her remember the correct technique. “When the song started, I remembered to move to the beat. To keep my cushion dry I used a bag and drew on it, so it looked like a real person.Hopefullyitwouldkeepsomeonealive,”shesaid.
Amelia, aged 11, also found music helped her stay on track during compressions. “‘Staying Alive’ would help me to do compressions to keep someone alive. It was wet but fun,” she laughed.
Neveah, 12, said the session boosted her confidence. “I remember how to do CPR now and found it really useful,” she said.
Annabelle, also 12, thoroughly enjoyed the experience and is already thinking about the future. “I feel happy to do it on anyone–especiallyasIwanttobeaparamedic,”shesaid.
CPR training like this is available for all clubs, helping young playersgainskillsthatcouldonedaysavealife.
Clubs interested in arranging training can contact Sam Griffiths formoreinformation.
To find out more about CPR training, please contact our Designated Safeguarding Officer at Shropshire FA, Sam Griffiths: sam.griffiths@shropshirefa.com or call on 07918 764766
The British Heart Foundation is also the chosen charity of the Shropshire FA, which is actively raising money to support the BHF’svitalwork.
A huge thank you goes to Zoe and the British Heart Foundation for delivering such an important and inspiring session for the girls.
To support the Shropshire FA team with their fundraising efforts,clickonthelink:
Fundraiser by Andy Weston : Shropshire FA Fundraising For BritishHeartFoundation
Celebrating FootieMoms
Meet Sam - mom to four, including twins Henry and Arlo, communitypowerhouseandgrassrootsfootballhero.
Between her role at Shrewsbury College managing employer partnerships and family life, Sam found time to stepontothetouchlinetoo.
After completing her Level 1 coaching qualification in March ’23, she stepped in to coach her sons’ Under 11s teamatAdmastonJuniors.
From early kick-offs to post-match pep talks, Sam is a shining example of how moms keep grassroots football alive - not just supporting from the sidelines, but leading, coachingandinspiringthenextgeneration.
This Mother’s Day (15th March), we want to celebrate YOU - the incredible moms behind our grassroots football community.
We’dlovetohearfromyou!
Tellus: Howyousupportyourchildrenandtheirteam Howitfeelstobepartofthisamazingfootballfamily
Your stories inspire, uplift and show the heart of our community.
Get in touch and let’s shine a spotlight on the amazing roleyouplay-onandoffthepitch!
We'll share your stories across our social media and in our nextdigitalmagazine.
Reachouttousandshareyourstory!
Sarah.thompson4@shropshirefa.com
Celebrating Rueben Celebrating Rueben
Shrewsbury Town Foundation, our EDI partner, is proud to celebrate a remarkable milestone as Rueben marks his 10-year anniversary with the organisation - a decade defined by dedication, personal growth and an outstanding contribution to both the Foundation and the widercommunity.
Rueben’s journey began through the National Citizen Programme, where he took part in his first residential trip. During the programme, he embraced a variety of new challenges, from white water rafting and rock climbing to a range of outdoor activities. These experiences played a key role in building his confidence, independence and teamworkskills,providingstrongfoundationsfortheyears ahead.
Since completing the programme, Rueben has continued to develop and give back through volunteering. He went on to support the Foundation’s Health and Wellbeing programme, where his positive attitude and willingness to helpquicklystoodout.Today,Ruebensupportsthe
Foundation on a weekly basis, assisting with day-to-day office tasks and helping with kit duties for their teams. His reliability, enthusiasm and friendly nature make him a valuedandtrustedmemberoftheFoundationfamily.
Beyond his work with Shrewsbury Town Foundation, Rueben has also made a significant impact within the local community. Last year, he opened Rueben’s SecondHand Book Shop on Church Stretton High Street. The shop has quickly become a welcoming and successful local business, reflecting Rueben’s passion for books and his commitment to community connection. Importantly, the shop raises funds for Mayfair Community Centre, where Ruebenalsovolunteershistimeandenergy.
Rueben is an extraordinary individual who gives back to the community day in, day out. His commitment, kindness and dedication continue to inspire those around him, and Shrewsbury Town Foundation is incredibly proud to celebratethisspecialmilestonewithhim.
TheFund-tastic’25:
easyfundraisinggenerates over£360kforgrassroots footballinthelast12months!
During 2025, football clubs and teams using easyfundraising, including many in our county, benefitted from over £360k in completely free funding. All thanks to their players, parents, coaches and wider community simply shopping online, collecting free funding towards facilities, coaching, equipment and more. If yours was part of the success, a huge well done! If not, be sure to get your share this year. Register with easyfundraising and 8,000+ retailers, including the likes of Argos, John Lewis and Tesco, will donate to your team with every online shop - with some selected retailers offering donations in-store too. Find out more and register at Shropshire Football Association FundraisingTips2026
Make2026aHUGEyearforyourteam.
Ifyou’relookingforsimplewaystobringyourplanstolife,thisguideisagoodplacetostart.
Readtheeasyfundraisingtipsof‘26
You can unlock £1000s in free funding this year, thanks to your players, parents, coaches and wider communitysimplyraisingcashbackdonationsastheyshoponline–butthat’snotall:
•Getfreefundsastheyshopin-personatselectedstores,too!
•Winbonusfundingthroughouttheyear
•Getbonusdonationssimplybyreferringothers
•Takeadvantageofexclusiveincreaseddonationrates
If you’ve come across easyfundraising before but weren’t sure it was right for your team, or you’re already onboard and want to get the most from it, have a read of their completely free tips of ’26 guideatthelinkbelow.https://www.easyfundraising.org.uk/shropshire-fa/
Over£1.2mwasgiventosportsclubsandteamsin2025.
Getyoursharein2026!
Room Hire
Are you looking for room hire in Shropshire for your next meeting, training course, or workshop? At Shropshire FA, we offer modern facilities that can be tailored to suit your needs, including a fully equipped Training Room and a professionalBoardroom.
TrainingRoomHireinShropshire
Our Training Room is a versatile space,idealfor:
Staff training and development sessions
Workshopsandseminars
Coaching courses and community events
BoardroomHireinShropshire
If you need a space for more formal meetings, our Boardroom provides theidealsetting.Suitablefor:
Teammeetings
Clientpresentations
Interviewsandstrategysessions
Enquiries&Booking
For more details about meeting room hire in Shropshire or to book our facilities,pleasecontact:
zoe.vernall@shropshirefa.com
SignupHere
AndyWeston CEO&Senior SafeguardingLead
SamGriffiths DesignatedSafeguarding Officer
ZoeVernall HeadofFootballServices
James Salliss Grassroots Services Administrator
Kemi Smallman Football Services Administrator
2HighStreet,Dawley, Telford,Shropshire,TF42ET
01743362769
info@shropshirefa.com
https://www.shropshirefa.com/
@ShropshireFA
shropsfa
ShropshireFootballAssociation
ShropshireFA
LawrenceWilson FootballParticipationOfficer (Coaching&Development)
TomWellings FootballParticipation Officer(Referees& Facilities)
DylanShinton FootballParticipationOfficer (ClubDevelopmentand Pathways)
LukeFlindall
DigitalMedia&Participation Administrator
SarahThompson PR&CommunicationsOfficer
2HighStreet,Dawley, Telford,Shropshire,TF42ET 01743362769
info@shropshirefa.com
https://www.shropshirefa.com/
@ShropshireFA
shropsfa
ShropshireFootballAssociation
ShropshireFA
Grassroots Football Partnerships
Why Purpose Is the New Game Changer
The world of sport sponsorship and brand activation is undergoingaseismicshift.
Brands are no longer content with simply slapping their logo on a stadium hoarding or a player’s kit and hoping for maximum impressions. Today’s landscape demands more - more meaning, more impact, more purpose. As fans become increasingly value-driven, brands must pivottowardscampaignsthatprioritisesocialimpact.
Nowhere is this more evident than in the grassroots sports space, where the emotional and cultural stakes areattheirhighest.
Football at its core has always been about more than just winning. On local pitches across the UK, grassroots football brings kids, parents, coaches and volunteers together in ways that go far beyond sport. It’s here, in muddy boots and on community sidelines, that the game shapescultureandbuildsfutures.
TheRiseoftheSociallyConsciousFan
Supporters today aren’t passive spectators. They’re engaged, connected and deeply invested in the issues that shape both their communities and the game they love.
From inclusivity and mental health to tackling racism and climate action, fans expect the clubs and brands involved in grassroots football to stand for something real. In fact, research shows more than 70% of UK sports fans believe sponsorship should promote positive social change - a figure that rises even higher among Gen Z andMillennialfans.
For grassroots football, this isn’t just a trend; it’s a cultural shift. Families now expect action, not just advertising.
WhyPurposeWorks-ForFootballandforBrands
Cause-led parentships and sponsorship aren’t just good forthegame-butgoodforbusiness.
Here’swhy:
Authenticity builds trust - Communities know when brands are serious and when they’re faking it. Supportingrealissuesearnslong-termrespect. Purpose sparks engagement- Stories rootedinvalues are the ones people talk about and share, both locallyandnationally.
Stand out in a crowded market - With so many brands chasing visibility, purpose-driven sponsorship cutsthroughthenoise.
Inspire from the inside out - Employees, volunteers and partners want to be part of something meaningful. Purpose energises teams as much as fans.
HowBrandsCanDeliverPurposeinGrassrootsFootball For those ready to step onto the grassroots pitch with realintent,afewprinciplesstandout:
Listen first: Ask players, teams, referees and families about the challenges they face. Build campaigns with them,notjustforthem.
Partner wisely: Work with governing bodies, leagues andcharitieswhoalreadyhavetrustontheground. Think beyond matchday: Legacy projects - from workshops to online resources -leave an impact long afterthefinalwhistle
BeyondSponsorship:ASharedResponsibility
For brands, the lesson is clear: don’t just show up with a badge. Roll up your sleeves, step into the community and make a lasting difference. Because when football sponsorship moves beyond visibility and into real impact, everyone benefits - the players, the clubs, the fans and thesponsorsthemselves.
FinalWord
The future of grassroots football sponsorship isn’t about being the biggest logo on the pitch. It’s about being the brandthatshowsup,listensandmakeschangehappen. And in that future, purpose isn’t just an advantage. It’s thewholegame.
Advertiseinthe ShropshireFADigital Magazine-Connect WiththeHeartof LocalFootball
The Shropshire FA Digital Magazine is where the county’s football community comes together. Every month, thousands of players, parents, coaches, clubs, volunteers, supporters and businesses read our publication to stay up to date with the latest news, stories and developments in grassroots football.
Now, we’re opening up exclusive advertising opportunities for businesses looking to reach a loyal, engaged and diverse audience.
Why Advertise With Us?
Placing your advert in our digital magazine gives your business:
Direct access to a large, highly engaged local audience
Brand visibility across the entire Shropshire football community
A platform that aligns your business with positive, community-focused sport
Flexible advert sizes and placements to suit different budgets and goal
Whether you’re aiming to raise brand awareness, promote a new service, or connect with families and local communities, advertising with Shropshire FA is a powerful way to get your message heard.
Get Involved
Spaces are limited each month, so if your business wants to feature in an upcoming issue, we’d love to hear from you.
Contact
To discuss advertising options please contact: Shropshire FA CEO, Andy Weston on 07435 960651 or via email Andy.Weston@ShropshireFA.com or contact Sarah Thomspon - PR & Communications at Sarah.Thompson4@shropshireFA.com 07803 014307
Promote your business while supporting grassroots football across Shropshire - a winning partnership on and off the pitch.
PartnerWiththe ShropshireFA DigitalMagazine
Be Part of the Team Driving Grassroots Football Forward
The Shropshire FA Digital Magazine has become a key hub for news, stories, insights and updates from across grassroots football in our county. Each month, thousands of players, coaches, volunteers, supporters, clubs, match officials, parents and businesses, engage with our publication - making it one of the most powerful communicationplatformsinShropshirefootball.
Now, we’re looking to take the magazine to the next level - and we’re inviting a Business Partner to join us on that journey.
WhyBecomeOurDigitalMagazineBusinessPartner?
As our official Digital Magazine Business Partner, your organisation will receive a unique platform to showcase your brand while supporting the growth of grassroots football.
Benefitsinclude:
Prime brand placement throughout our monthly digital magazine
Recognition as our official magazine partner across ShropshireFAchannels
Ongoing exposure to a large, loyal and engaged footballcommunity
Opportunities to contribute content, insights or featuresalignedwithyourbusiness
A positive and meaningful association with community sportandlocaldevelopment
This is an ideal opportunity for forward-thinking businesses looking to connect with a wide audience, strengthen their community presence and support the continueddevelopmentofthegame.
Let’sBuildSomethingExceptionalTogether
If your business sees value in visibility, collaboration and community impact, we’d love to hear from you. By partnering with our digital magazine, you’ll not only raise your profile, you’ll help us continue delivering inspiring stories, celebrating local achievements and supporting footballateverylevelinShropshire.
GetinTouch
To discuss becoming our Digital Magazine Business Partner for 2026, please contact Shropshire FA CEO, Andy Weston on 07435 960651 or via email at Andy.Weston@ShropshireFA.com or Sarah Thomspon - PR & Communications at Sarah.Thompson4@shropshireFA.com 07803014307
Join us and be part of the story shaping grassroots footballacrossShropshire.
SHROPSHIRE FA LAUNCHES NEW BUSINESS PARTNER BROCHURE
A GAME-CHANGING OPPORTUNITY TO BACK GRASSROOTS FOOTBALL AND COMMUNITIES
The Shropshire FA is proud to unveil its brand-new Business Partner Brochure, presenting a powerful invitation to businesses and organisations that want to invest in more than just sport - but in community, inclusion and opportunity.
With over 13,000 players, 170 clubs, 1,000 teams, and 6,000 dedicated volunteers, Shropshire FA is the beating heart of football in the county.
But its impact goes far beyond the pitch.
Backed by a mission to improve lives through football, the newly launched brochure offers bespoke partnership opportunities that deliver not only high visibility but also lasting social impact.
“This is more than sponsorship – it’s about shaping the future of football in our communities,” says Andy Weston, CEO at Shropshire FA.
“We’re offering organisations the chance to be part of something powerful, authentic and deeply rooted in Shropshire life.”
A Responsible Investment in People and Place
The Business Partner Brochure outlines meaningful ways for organisations to demonstrate corporate social responsibility (CSR) while aligning with one of the region’s most accessible and values-driven sporting bodies.
Partners will be directly supporting:
Youth development programmes that nurture life skills, resilience and leadership.
Disability football initiatives that champion inclusion and opportunity.
The Opportunities That Go Beyond
Partnership options include:
Volunteer and referee training, helping grow a sustainable, skilled grassroots network.
Facility development, ensuring safer, more welcoming environments for all.
Exclusive naming rights for competitions and county-wide initiatives.
Targeted exposure through events, digital campaigns and community outreach. Participation in landmark events like County Cup Finals and the Annual Grassroots Awards.
Hospitality packages and national football experiences that bring tangible value back to your team.
Driving Measurable Impact
As part of its bold 2024–2028 Strategy, and looking ahead to its 150th anniversary in 2027, Shropshire FA is focused on increasing its impact in local communities. With a current £128 million estimated social return on investment, the evidence is clear: football changes lives.
Now, businesses have the chance to become part of a legacy that blends purpose with performance.
Join the Movement
By becoming a Shropshire FA Business Partner, you’re not only gaining exposure -you are investing in community wellbeing, youth empowerment and inclusive opportunity across the county.
To view the brochure and explore how your organisation can be a force for good through football, visit link SFA Partner Brochure 2025 Print.pdf
To view the brochure and explore how your organisation can be a force for good through football, visit link SFA Partner Brochure 2025 Print.pdf
OUR EXISTING PARTNERS
NATALIE PIETRZYK, MANAGING DIRECTOR OF SEAH
“Supporting grassroots football is at the heart ofwhat we do. Our ongoing partnership with Shropshire FA means we can directly contribute to the growth and success of local football communities.”
MARYBRANDRICK, GENERAL MANAGERAT MARK HARROD LTD.
“The girls’ game is continuing to grow and more girls are playing.At Furrows, we felt this was an ideal opportunity to get involved and be part of something that can only grow and improve.”
ANTONYFROST, DIRECTOR & DEALER PRINCIPALAT FURROWS
Grassroots football plays such an important role in the lives of so manyyoung people and families in our community. I’m proud to continue supporting the Shropshire FAGrassrootsAwards, which celebrate the hard work and passion of the people who give their time week in, week out to keep football thriving in Shropshire.”
MATTWINFIELD, MCDONALD’S – ERASMUS RESTAURANTS.
“Grassroots football plays such an important role in the lives of so manyyoung people and families in our community. I’m proud to continue supporting the Shropshire FAGrassrootsAwards, which celebrate the hard work and passion of the people who give their time week in, week out to keep football thriving in Shropshire.”
SAFEGUARDING 2032 WITH SAM
For all safeguarding queries contact Sam Griffiths, Shropshire FA Designated Safeguarding Officer sam.griffiths@shropshirefa.com
2025 HAS BEEN A REMARKABLE YEAR FOR SAFEGUARDING AT SHROPSHIRE FA.
We were honoured to be shortlisted in the County FA Recognition Awards and delighted to be named runners-up in the Special Recognition category for our continued commitment to safeguarding across the county.
Over the past year, we’ve strengthened our approach through new and meaningful partnerships. One key development has been our collaboration with West Mercia Police, enabling us to offer Club Welfare Officers enhanced training opportunities and additional layers of support. None of this progress would be possible without the dedication of our club officials. Your commitment ensures that football in Shropshire remains a safe, inclusive and enjoyable environment for children and all participants. We are sincerely grateful for everything you do.
As we head into Christmas and the New Year, we hope you all enjoy a well-deserved break.
Take time to rest, recharge, and make special memories with your loved ones - and please remember to look after yourselves too.
Your wellbeing is vital.
Club Welfare Officer Weekly Appointments
New weekly Booking System 1to-1 Time with Shropshire FA DSO Sam Griffiths
We're pleased to announce a new opportunity for Club Welfare Officers to book a dedicated appointment with our Designated Safeguarding Officer, Sam Griffiths, every Thursday afternoon between 1pm and 4pm.
These sessions are available face-to-face or via Microsoft Teams and are designed to offer a space for:
Asking any safeguarding-related questions
Getting support with club welfare matters
Having a general catch-up on a one-to-one basis
Whether you need advice, clarification, or simply a chat, this is your chance to connect directly with Sam in a confidential and supportive setting.
To book your appointment, please use the form below: https://forms.gle/KmKoySsFUU1rnzk56
SafeguardingTeam
SamGriffiths-Designated SafeguardingOfficer
DesignatedSafeguardingOfficer(DSO)
SamGriffiths
sam.griffiths@shropshirefa.com 01743362769/07918764766
2HighStreet,Dawley, Telford,Shropshire,TF42ET
01743362769
Iinfo@shropshirefa.com
https://www.shropshirefa.com/ @ShropshireFA
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ShropshireFootballAssociation
TomWellings-Referees &Facilities
DeputyDesignatedSafeguardingOfficer (DDSO)
TomWellings
tom.wellings@shropshirefa.com 01743362769/07719047701
ShropshireFA
AndyWeston-CEO& SeniorSafeguardingLead
SeniorSafeguardingLead(SSL)
AndyWeston
andy.weston@shropshirefa.com 01743362769
ZoeVernall-Headof FootballServices
DeputySeniorSafeguardingLead(DSSL)
ZoeGriffiths
zoe.griffiths@shropshirefa.com 01743362769/07736956038
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