SHROPSHIRE FA STRATEGY
SHROPSHIRE FA STRATEGY
CONNECTENS EU IN SALOP
SHROPSHIRE
FOOTBALL
INCLUSIVE | INSPIRING | INNOVATIVE | TRANSPARENT | TRUSTED
SHROPSHIRE FOOTBALL
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SHROPSHIRE FA STRATEGY
Vision - Creating opportunities to empower and inspire people enjoy football
Mission - to lead, promote, develop and support life long community participation through football
Values - Inclusive, Inspiring, Innovative, Transparent, Trusted
SHROPSHIRE
FOOTBALL
STRATEGIC PRIORITIES
SHROPSHIRE FA STRATEGY
Improve Playing Choice & Opportunities
Deliver Equal Opportunities for Women & Girls and other underrepresented groups to play
Build more & improve existing facilities
Tackle poor behaviour
Develop a valued network of Volunteers, Coaches and Referees
Create a sustainable County FA
STRATEGIC DRIVERS
Support Thriving Community Clubs
Connect & Serve Participants
INTERVENTIONS OUTCOMES
Implement new pathway formats
Introduce mini soccer central venue centres
Work with facility providers to provide and improve opportunities for the casual game
Support existing Leagues to provide a flexible and player-centred approach
Provide new flexible formats of the game
Work with existing Sunday Leagues to offer new provision
Support Clubs in Saturday Leagues to progress in NL structure
Continuously review player pathway
Work with small sided providers and facility
owners to create new casual opportunities
Work with Community Trusts and Active
Partnerships to develop alternative offers
Investigate feasibility of ‘casual football membership scheme
All youth leagues successfully implemented new formats
New mini soccer centres on 3G pitches
Increase in opportunities for casual players
All youth leagues have full pathways
Increase in recreational opportunities
Deliver new County Premier Sunday League Improved club structures and higher level of playing achieved
Increase in playing opportunities
New opportunities both in the affiliated
Greater collaboration on football projects
Increase in Shropshire FA participants - 11,408
male players 16 male and mixed team opportunities, 914 male and mixed team playing opportunities
INTERVENTIONS OUTCOMES
Continue to work with BGSFP and provide exit routes and volunteer opportunities
Grow the Post 16 Girls League across whole of Shropshire
Work with Special Schools and SEN leads to provide opportunities for disabled players
Create an U21 Female Division
Develop walking football opportunities for women
Work with accredited clubs to develop full pathways in the female and disability game
Create an Ability Counts Youth League
Increase Comets, WildCats & Squad Girls Provision across the County
Develop ‘Just Play’ centres across the County
Work with partners to deliver wider social inclusion opportunities
Work with Inter Faith group to develop new opportunities
Develop initiatives with Health Providers
Ensure female players are given equal access to facilities
Work with Leagues to improve facilities used by female players
Maintain 6 partnerships across the county
Increase the number of teams in the League
Increase in players in disability football
New Division created 24-25 season
242 female team opportunities
Deliver new Walking Football Festivals
10 disability sessional opportunities
159 New Disability Players
18 new disability team opportunities
13,000
New League created 24-25 season
1,000
Achieve 5 comet sessions, 26 wildcats and 11 squad girls
48 female only sessional playing opportunities
6,000
Integrate casual sessions into more formal activates
Provide inclusive opportunities and environments for participants from all backgrounds
445
11
Improve the lives of people in Shropshire
All new Football foundation facilities built have equal use
14
Work with existing clubs and facility providers to obtain grants to improve and make female friendly
INTERVENTIONS OUTCOMES
We will ensure access to a quality grass pitch for every participant
Roll out PitchPower across the county
Provide training and support for Groundsteams via Hive and in person events
Work with the Local Authorities to implement recommendations of Playing Pitch Strategies
Develop Play Zones in partnership with the Local Authority
Increase provision of 3G pitches across County
Work With Local Authorities to access Section 106/CIL money to maximise funding into 3G sites
Work with current 3G pitch providers to ensure replacement pitch funding in place
Work with clubs in the step system to improve their existing facilities
work with Local Authorities and Town Councils to provide clubs and leagues and opportunity for asset transfers
Rewrite the Local Football Facility Plans (LFFP)
Identify new Shropshire FA HQ
Lead and support clubs towards a greener and sustainable carbon footprint for football
Ensure facility development are sustainable and utilising renewable energy and products
Work with facility existing providers to assist in energy reduction schemes
Achieve 130 quality grass pitches across the county
Achieve 50% of pitches on PitchPower
We will upskill our volunteer groundsteams
Write and review 2 Playing Pitch strategies
Increase external investment in to the County
Ensure access to artificial pitch within 20mins of every participant
More clubs having their own facilities
Improved standard of facilities
Clear strategy for investment
Provide a home of football in Shropshire
13,000
1,000
Reduce the carbon footprint in running the game
More facilities with increased recycled and renewable products
6,000
Increase investment into existing facilities
SHROPSHIRE FOOTBALL
INTERVENTIONS OUTCOMES
We will address repeat offenders with tougher sanctions
Provide increased training to parents and volunteers
Work with Leagues to ensure rules are implemented consistently and effectively across the county
Introduce a ‘Fair Play’ Award to reward teams for good behaviour
Introduce incentive scheme to promote good behaviour
Actively promote good behaviour through social media channels
Implement Respect Ambassadors programme
Provide training for Clubs and Leagues personnel
Rollout marking scheme for referees to score coaches and managers behaviour
Ensure all Leagues are implementing the Respect Programme
Reduction in poor behaviour
Provide greater education on behaviour for workforce
Improve Governance locally
Improve behaviour by positive action
Raise awareness of good practice
Introduce incentive scheme to promote good behaviour
Reduce poor behaviour
100% Coverage of Respect across all League
13,000
All Clubs and Leagues working collaboratively to improve behaviour
6,000
445
1,000 TEAMS
11
14
INTERVENTIONS OUTCOMES
Create a youth leadership academy
Work with clubs to create voices for young people
Link with local colleges to utilise students on County FA events
Create partnerships with volunteer organisations to identify and recruit new volunteers
Work with underrepresented groups to identify wider cohort of volunteers from diverse back grounds
Identify role models and actively promote via social media
Deliver bespoke training and CPD for club and leagues volunteers
Work with clubs to provide support to one another and share practice
Promote and organise the FA Community Awards
Devise a regular recognition programme for volunteers
Hold
Increase in young people having a voice in the game
1150 registered volunteers in the game
improve club retention of volunteers and succession planning
Increase in volunteers from different backgrounds
Raise profile of volunteering across the County
Provide greater understanding of the key roles in the game to new volunteers
Greater club collaboration
Deliver a High-Quality Awards event
Provide continuous recognition for all involved
Recognition for volunteers
INTERVENTIONS OUTCOMES
Roll out a coach mentoring programme
Promote FA courses
Deliver High Profile events to encourage people to get into coaching
Utilise key demographic data to identify key areas for growth in the work force
Establish Female Coach Development Group
Re-stablish Shropshire FA Coaches Association
Work with partner organisations to support and develop coaches
Deliver a comprehensive CPD programme
Promote Best Practice across the network
Through Coaches Association highlight positive work of local coaches
Actively encourage and support coaches to progress through the coaching pathway
2173 Registered Coaches
25% affiliated coaches completing local CPD
98.4% of youth teams with a qualified coach
Increased number of coaches across the County - 2,173 registered
More Female coaches at a higher level on the coaching pathway
Higher Quality coaches in the County
Provide a wide range of CPD opportunities
25% of coaches attending local CPD
Raise the profile of local coaches
Raise the standard of local coaches
INTERVENTIONS OUTCOMES
Deliver high quality referee courses across the county
Continue to develop a support package for young referees
Provide mentoring for all newly trained referees
Deliver specific courses for underrepresented groups
Increase Female Referee provision
Deliver specific courses to benefit all areas of the game, inc. Walking football & disability football
Run a County FA Referee Development Group
In partnership with Referees Associations deliver CPD
Provide a Progression Pathway for Match Officials
Promote National Core opportunities
Promote National Referees Awards
Support Local Referee Associations to recognise and reward match officials
Deliver minimum 6 courses per year
Achieve 481 registered referees by 2028
Reduce the drop out and retain 60%
Increase the number by 10% of under represented groups
Increase our number of female referees by 50%
Increase number of officials for specific areas of the game
Improve the standard of refereeing in the County
Promote 32 referees by 2025
Increase number of match officials in League system
Reward local referees at national level
Improve awareness of local match officials and celebrate success
CREATE A SUSTAINABLE COUNTY FA
INTERVENTIONS OUTCOMES
Develop a Commercial Strategy to increase partnership funding
Look at Diversification Strategies in line with Business Objectives
Create partnership with local organisations to benefit both County FA and member organisations
Work with other charities and other organisations with common goals for the furtherance of football in Shropshire
Improve the lives of people in Shropshire
Review are current structure
Develop a Brand Strategy for all County FA activity
Develop Social Media and Communications Strategy
Use up to date data to review current trends to keep up with changing technology
Review efficiency of County FA
Provide long term forecasting for County FA objectives
Review investment policies
Maximise use of a new HQ to increase investment
Increase funding in to the County FA
Reduce Reliance on FA funding to 50%
Increase in number of partnerships
Increase profile across the County
Deliver 1 charitable event per year
Ensure our charitable objectives align with our Business Objectives
Providing clear and consistent messaging across the County FA
Continue to increase number of followers
County FA at at the forefront of the new trends
Reduce overheads and running costs
Improved financial management
Maximise and increase returns
SUPPORT THRIVING COMMUNITY CLUBS
INTERVENTIONS OUTCOMES
Work with Leagues to ensure all new teams achieve accredited status
Ensure all new Leagues become England Accredited
Support clubs at 1 and 2 star to achieve 3 star where applicable
Deliver bespoke workshops on different areas of the game
Promote The FA Club programme
Develop local club network groups
Provide specific role training for club volunteers
Develop Youth mentoring roles to support new leaders
Provide training to parents and carers
All Leagues become accredited
Achieve 9, 3 star clubs
Increase the number of Community Clubs
Reduce the number of 1 team clubs
Increase opportunities to share best practice
Improve education of our volunteers
Increase number of young people in the game
Increase number of volunteers
Increased awareness of key rolls of clubs in the community
Club sites become key hubs for all community groups and increase income
Support club to maximise and demonstrate their social and economic impact
Encourage clubs with facilities to maximise usage to wider community
CONNECT AND SERVE PARTICIPANTS
INTERVENTIONS OUTCOMES
Implementation of Fresh Desk to support the wider workforce
Provide training and online guides for new secretaries
Promote Club Notice Board
Continue to update and improve our digital communications
Deliver High Quality events including Cup Finals
Utilise feedback to ensure we are continuing to meet our participants needs.
Develop a Digital Strategy to enhance our online presence
Ensure all County FA administration is online
Provide bespoke online videos and vlogs to support volunteers
Increase efficiency across the organisation
Improve understanding of the game across our membership
Increase in opportunities to volunteer
Increase our reach to increase partnerships
Raise the profile of the brand to deliver high quality customer service
Continue to meet the needs of participants and be relevant to membership
13,000
1,000
Ensure our content is up to date and relevant for the target audiences
6,000
Improve efficiency across all areas of the business
11
Greater knowledge for volunteers in a time efficient and modern format
PROGRESS THE GAMES GOVERNANCE
INTERVENTIONS OUTCOMES
Achieve and maintain code of Governance
Achieve and maintain the FAs Equality, Diversity and Inclusion Standard
Create effective delivery systems across the County to serve the game
Ensure we meet the requirements of the Charity Commission
Continue to internally review how we support the game
Continue to work closely with our County FA’s to deliver effective Shared Services where required
Provide consistent and tailored support for the Shropshire Football Community
Ensure Shropshire FA members have sustainable business modles
Provide the game with ongoing support via Cost-of-Living Resource Hub
Work with partners to identify external income to reinvest in the game
Continue to meet Safeguarding 365 Assessment
Develop bespoke Safeguarding Action Plans for clubs and provide face to face support
We will provide a strong and transparent governance structure across the country in line with our values
Continue to adhere to safeguarding legislation and working with Statutory agencies
Effective Governance and model and secure FA funding
Decision making bodies are relevant and reflect the game locally
Deliver our charitable objectives and make a difference locally
Self assess to ensure we are meeting the needs of our participants
Effective working to ensure we deliver a cost effective and highquality service to our members
Clubs and Leagues grow to meet the increase in population. They are financially robust and are succession building
Make the game more cost efficient and reduce overheads
The game continues to be safely run for all involved
13,000
Minimise number of referrals
Continue to meet the FA code of Governance
6,000
GOVERNANCE STRUCTURE
