Field Video How‑To Guide
Max 30 Seconds
Phone Settings for Best Quality
For iPhone:
• Settings > Camera
• Turn on Grid (for framing and level shots)
• Go to Record Video ➔ select 4K at 60 fps
• Turn HDR Video off
• Clean the lens before shooting
For Android:
• Open Camera > Settings
• Set to UHD 4K (60 fps)
• Turn on Grid Lines
• Turn HDR off
• Clean the lens before shooting
General Shooting Technique
• Hold the camera steady (tripod or stable grip)
• Capture 2–3 takes per scene for variety
• Pan slowly and hold each key shot for 4 seconds
3‑Act Format
• Act I: Establish the Scene (5 sec)
• Act II: Deliver the Message (15-20 sec)
• Act III: Close and Brand (5 sec)
Act I – Establishing the Center (5 sec)
What to Film:
Click on images to view video examples
• Anchor tenants or signage
• Restaurants, junior anchors, placemaking areas
• Busy customer zones
Establishing the CenterVacant Example 2
When panning to a point of interest (e.g., anchor store, placemaking feature, or tenant space), pan slowly and hold the shot for at least 4 seconds.
View Example
Act II – Tell the Story (20 sec)
Please use this list as a shooting guide for each act of the video. It’s not meant to be followed exactly but to help you capture the right types of footage in each area. Have fun with it!
Vacant Units Examples
Click on images to view video examples
• Exterior of the unit
• Walk-in shot through entrance
• Interior pan from multiple angles
• Slowly pan to key features and hold
Act II – Tell the Story (20 sec)
(continued)
Coming Soon Tenant
Click on images to view video examples
• Interior shots from different angles
• Branded signage or decor
• Smiling staff and unique design features
When panning to a point of interest (e.g., anchor store, placemaking feature, or tenant space), pan slowly and hold the shot for at least 4 seconds.
View Example
Grand Opening
Click on images to view video examples
• Ribbon cuttings or speeches
• Staff and guests
• Crowds, reactions, excitement
Crowd Shots/Reactions Example 2
Crowd Shots/Reactions Example 3
SMILING STAFF
INTERIOR SPACE
21 second shot
RIBBON CUTTING/SPEECHES
Ribbon Cutting, Speeches Example 2
INTERIOR CROWD SHOTS
Act III – Close & Brand (5 sec)
What to Film:
Click on images to view video examples
• Wide shot of the space or tenant
• Pylon/entrance signage
• Customers enjoying the space
• Branded products from new tenants
Marketing will overlay branding, including:
“Make Our Space Your Place” + Regency logo
Marketing will overlay
When panning to a point of interest (e.g., anchor store, placemaking feature, or tenant space), pan slowly and hold the shot for at least 4 seconds.
View Example
Coming Soon Closing & Branding
Grand Opening Closing & Branding
(5 second shot)
Vacant Closing & Branding
How It Comes Together
Click below to view sample videos:
click to view VACANCY VIDEO
click to view COMING SOON VIDEO
click to view GRAND OPENING VIDEO
