www.KRSIT.com
DECEMBER 2023
KRS TECH CHRONICLE Insider Tips To Make Your Business Run Faster, Easier And More Profitably
WHAT'S NEW Wow, another business year has just absolutely flown by!! Every year seems to bring forth its own set of unique problems and challenges but we are proud to say we are still here!! As a business owner I am always very happy when a fellow owner reaches out and tells me how KRS has made their company run smoother and offer protection to their network.
Are We Okay With It?
Unfortunately, Holiday season brings forth the most opportunity for hackers to trick unsuspecting buyers. Just a friendly reminder to keep the Grinch at bay and keep the hackers even further away by never having forgotten all the little tips and tricks that your wonderful IT company has taught you over the years. Stay off the naughty list.
HO HO HO !!!
This monthly publication is provided courtesy of Josiv Krstinovski, President and CEO of KRS IT Consulting.
OUR MISSION: “I don’t care if it costs me more money, I am going to make sure that every single client of ours has the absolute best security and solutions in place. If I am not doing my job. Plain and simple.”
You’ve probably noticed the little elf helping you around retail stores this year. No, it’s not the teenager at the mall in red-and-white stockings and a felt green hat. It’s AI.
generative AI, and what does it mean for our holiday shopping – and our privacy?
Log in to Amazon, and you’ll see suggested
Generative AI takes data (provided by humans) to create something new, like music, text, images or even personal shopping recommendations. Beyond simply following commands, generative AI can study existing data on the Internet to “think up” entirely new content.
products like winter decorations, novels or toy recommendations for kids. Add that remote-controlled car into your cart for your nephew, and you’ll get recommendations for batteries and gift wrapping, too. This is no accident – generative AI uses your past purchases and recent searches to curate this personalized display. At the end of your shopping affair, you can share your experience, which is data fodder for AI to learn and improve your next shopping venture. One in six shoppers use generative AI to inspire shopping decisions, according to a 2023 Salesforce survey. However, data by SAP Emarsys report that barely more than half of consumers feel it positively impacts their online shopping experience. What is
What Is Generative AI?
How AI Is Used To Shop
Imagine hiring a personal shopper who also happens to have your entire Internet shopping history – searches, views, shopping carts, purchases and online interactions (including third-party data) – PLUS every product review and insight available online, handy in second. Thanks to this nearly ndless supply of data, generative AI seeks to “help” consumers shop in multiple ways, including:
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