IN TODAY’S REAL ESTATE MARKET
Premium marketing & local expertise deliver exceptional results!
Three Kinds of Real Estate Markets
B uyer’s Market
Low demand, high inventory, prices are falling
Stable Market
Prices and inventory are stable
Seller’s Market
High demand, low inventory, prices are rising
Homes in Top Condition
Always Sell for More
It really pays to deep clean, paint, de-clutter and de-personalize your home
Some Buyers are Waiting for “New” Listings
They’ve already seen every other home They’re ready and able to buy now
You want your home perfect on day one
This is why the first offer you receive is often the best one you ever get
How Buyers Search for Homes
Most buyers today start their search online or with a real estate app
They can very quickly compare every home on the market
They want the best property they can find for the lowest possible price
Today, We Have Virtual Showings
Many “showings” now only happen online
Buyers want to see the best homes first
If your home is not competitive online, no one will come to see it in person
How to Prepare for Showings
T idy up
Fresh scents
Kitchen & baths cleaned
Put pets away
Vacuum
Lights on
Music on Drapes open
Skedaddle
The goal is fresh, clean and no distractions
What is
Market Value?
It’s what a buyer thinks your home is worth in comparison to the other homes on the market right now
The Essential Elements of
a Pricing Strategy
M arket Research
Identify comparable properties
Define
Define the “value range”
Market Type
Price for the market type
Evaluate
Market activity and showing feedback
Adjust
Adjust the price as needed
What is a Market “Value Range”?
HOMES SUPERIOR TO YOURS
HOMES LIKE YOURS
HOMES INFERIOR TO YOURS
Market research will find listed, pending and sold properties like yours and identify the “value range” for your home. Your home will most likely sell in this range
An Appraiser will Certify the Sales Price
The Buyer’s lender will order an appraisal of your home
The appraiser will check that the contract price is in the “value range” for your home
Your buyer can terminate the contract with a low appraisal
How Much is Your Home Really Worth?
Only as much as a Buyer is willing to pay
The Window of Opportunity
Showings can decrease over time and our best chance to sell might be in the first several weeks
NUMBER OF SHOWINGS
The Impact of Overpricing
Many Buyer’s wont make an offer
Your home helps sell other homes
Your home can get “stale” quickly
Offers that you do receive are usually low
The additional payments made will add up fast
Overpricing often results in a lower sold price
If Your Home is Competitive
You should have some interest from buyers within 30 days
If not, a price adjustment may be needed to sell your home
Price adjustments should be at least 3% or more to reach new market segments
You should receive one offer about every 10 showings market
Your Agent is Your Key to
Success
Market knowledge
Local experience
Marketing plan
Negotiation assistance
Network of other industry professionals
Choosing the right agent really makes a difference in your results
The
Role of Marketing in the Process
Marketing will attract buyers to your home, it doesn’t sell it
Great images really matter online
Our Next Steps
Review the market analysis
Choose a list price
Do the paperwork
Property prep
Complete the digital imagery
Prepare all print & web marketing materials
Start the showings for your home
We are committed to helping you get where you want to be, on time
Jim Buckley
Jim Buckley
303.916.2500
303.916.2500
JBuckley@Kentwood.com
JBuckley@Kentwood.com
Helena Buckley
Dan Buckley
Jim Buckley
303.916.1699
720.951.4975
303.916.2500
Helena@Kentwood.com
Dan@Kentwood.com
JBuckley@Kentwood.com
Dan Buckley
Helena Buckley
Helena Buckley
720.951.4976
303.916.1699
303.916.1699
Dan@Kentwood.com
Helena@Kentwood.com
Helena@Kentwood.com
BuckleyTeam.com
Buckley-Team.com
JimAndHelenaBuckley.com