CRAFTING FRICTIONLESS SHOPPING JOURNEYS TO FUEL RETAIL GROWTH ONLINE AND IN-STORE.
CHOOSING THE RIGHT DESIGN AGENCY DOESN’T JUST MEET EXPECTATIONS.
It raises them.
Industry experience
P&W is an award-winning agency trusted by some of the world’s biggest brands and retailers to turn insight into impact. We unlock the power of the shopper mindset, spark bold ideas through innovation, and craft campaigns that bridge the gap between what consumers want and what brands need.
For over 15 years, P&W have boosted Ferrero’s in-store impact through standout POS and shopper marketing that drive visibility, engagement, and brand loyalty.
It starts with the idea...
“One Spark, Endless Possibilities”
Every campaign begins with one thing: the Key Visual. Often, this is inspired directly by our core strength, packaging design, the most immediate, powerful expression of the brand.
Once defined, the Key Visual sets the tone of the campaign, and can be flexed across every channel: retail, OOH, ecommerce, social and more.
With packaging at the heart, the brand looks consistent, recognisable, and ready to stand out wherever shoppers see it. It’s not just a visual, it’s the creative spark that makes everything else work harder.
Above the line POS
“Big, Bold, Unmissable”
ATL POS is where campaigns deliver their boldest impact. Large-format signage, digital screens, and standout displays create the visibility needed to put the brand front and centre.
Anchored in the Key Visual, every execution stays consistent and instantly recognisable, no matter the format or environment.
The result is a cohesive, memorable brand presence that cuts through busy retail spaces and strengthens shopper recall, giving your products the edge when it comes to choice.
Online & Ecommerce
“Where
Clicks Become Customers”
With over 70% of UK shoppers now choosing online and mobile channels over physical stores, ecommerce is where your brand needs to stand out.
We make sure your Key Visual works seamlessly across ecommerce platforms, product pages, email, social and mobile marketing so your products are easy to find, easy to understand, and easy to buy.
This means stronger visibility, more impact at the online point of purchase, and ultimately more sales for your brand.
Consumer Experience
“From
Shelf to Shopper”
Retailers want to know how a campaign will land in the real world. That’s why we create scalable, adaptable assets that showcase our packaging designs in realistic retail environments, from major superstores to wholesale and local convenience outlets.
By visualising campaigns in context, we make it easier for stakeholders to buy into the idea and see its commercial potential. It’s an approach that keeps creativity and practicality in balance.
The branding looks bold and exciting, but more importantly, it works where it matters most, on the shelf, in-store and in front of customers. That combination of packaging expertise and retail insight helps brands make real impact.
Motion Graphics
“When Campaigns Come Alive”
Static visuals make an impression, but motion makes it memorable. Digital POS lets us bring the Key Visual to life with animation, movement and storytelling that stand out in busy retail spaces.
We design vibrant, engaging content that’s tailored to specific environments and retailer requirements, so it always feels relevant and e ective. Motion allows us to communicate o ers, promotions, or brand values quickly and clearly, making them easy for shoppers to absorb and recall.
Just as importantly, we make sure digital and print assets complement each other, creating a consistent experience across the whole campaign. This is how we take shoppers on a journey, building both attention and trust in a matter of seconds.
Below the line POS
“Turning Awareness into Action”
If ATL builds awareness, BTL is where that awareness sparks action. These tactical touchpoints catch shoppers at the exact moment of decision - from shelf barkers and wobblers to in-aisle displays and price promotions.
We specialise in creating tailored BTL solutions that not only look bold and on-brand but also resonate with your audience and drive conversion. By building everything from the Key Visual, we ensure even the smallest details feel consistent and impactful.
The result? Powerful touchpoints that capture attention, boost visibility, and turn shopper interest into sales at the till.
Photography
“Shot
to Stand Out”
Photography is the backbone of any great campaign. It gives the Key Visual depth, energy, and a distinctive edge across every channel. We direct and oversee all shoots to ensure the creative vision is consistent and aligned with brand identity.
Because we are specialists in packaging design, we know how to capture product and pack shots that do justice to every detail.
Working with our trusted photographers, we provide end-to-end photography services, from concept to retouching, making every image fit for purpose.
The result is a visual toolkit that elevates campaigns and makes the brand impossible to ignore across POS, OOH, e-commerce and social.
