As a cherry packer, you want the best of all worlds Superior product consistency, maximum production capacity and the most efficient operation possible. As a leader in the cherry industry, Rivermaid Trading Company is constantly innovating to meet its customers’ demands and deliver the highest returns to their growers – while reducing
By Shay Myers, Chief Executive Officer, Owyhee Produce
Continued on Page 57
Aurora World – Quality Plush for Grocery Floral
BOOTH #5508
By John Blyckert, Managing Director of National Accounts, Aurora World
Aurora World brings more than four d e c a d e s o f expertise in plush design and manufacturing, serving the grocery floral i n d u s t r y A s a global brand, we are recognized for o u r h i g h - q u a l i t y ,
Continued on Page 61
For years, most onion growers across the West operated with an unspoken rhythm: Ship for a few months, then shut it down. Whether you were in Utah, W a s h i n g t o n , California or Colorado, the model was seasonal – and for a long time, that
Continued on Page 61
Able Freight Enhances Customer Visibility
BOOTH #2315
In the fast-evolving world of perishable
invest in cutting-edge technology to provide a digitally led, superior customer experience In its relentless pursuit of cus-
, A
Freight has m a d
a bold leap toward enhancing customer
Continued on Page 57
operating the world’s largest ag-focused job board We serve a diverse range of clients, from small businesses to Fortune 500
Probiotic+ Prunes, one of Sunsweet’s newest product innovations, are help-
demand for probiotics right in the dried fruit aisle Specially made with BC30 Probiotics and naturally delivering prebiotic
Bite into New York with SnapDragon Apples
Fall in New York has a flavor, and it’s called SnapDragon®. Born at Cornell University and grown orchards of New
Y
a
Monster Crunch
o
ture taste of the region, available far beyond New York state lines
It’s more than a regional favorite
vibrant hues and the simple joy of a perfectly crisp and fresh apple
SnapDragon apples are grown by Crunch Time Apple Growers, a collective of more than 180 family farmers dedicated to quality and sustainability. Many are fourth- and fifth-generation growers located throughout New York State, where apple growing is more
than a livelihood – it’s a way of life In the fall, a walk through these orchards is pure magic. The air smells like ripe fruit, the leaves crunch beneath your feet, and every tree is weighed down with bright red apples It’s calm, beautiful and a vivid reminder of how deeply farming is woven into the fabric of New York culture. These apples might be primarily grown in New York, but their flavor transcends regional
Adirondacks, exploring a national park out west or road-tripping down the coast, SnapDragon makes the perfect on-the-go compan-
adventures Pack one in your backpack and let nature – and flavor – take over Behind every SnapDragon apple is
Continued on Page 61
Boost Sales with Bella Sun Luci Shippers
Now is the perfect time to refresh your shelves and drive sales with Bella Sun Luci’s new shippers These shippers are designed to stand out in high-traffic areas of your stores to drive sales. Bella Sun Luci’s branded, freestanding displays are a great way to showcase its most in-demand, premium products without requiring any shelf resets Bella Sun Luci is offering exclusive
Continued on Page 61
Sun Lovin’ Bites: A Snack That Shines
By Carey Jimenez, Vice President of Sales, Sun Lovin’ Foods
Snacking should be simple, satisfying and a little bit fun, and that’s exactly what we had in mind when we created Sun Lovin’ Bites.
At their core (literally), Sun Lovin’ Bites are about taking nature’s candy, the sweet, nutrient packed date and giving it a modern twist Each bite is filled with a creamy sunflower butter center, creating a balance of chewy, smooth and delicious that’s hard to resist. They’re plant-based, protein-rich and designed to fuel busy lifestyles without compromising on taste
We launched Sun Lovin’ Bites with flavor in mind, because healthy doesn’t have to mean boring Today, you’ll find t h e m i n C h o c o l a t e C h e r r y , M o c h a Espresso, Apple Pie and Banana Nut, each one inspired by classic favorites b u t m a d e w i t h s i m p l e , w h o l e s o m e ingredients They’re sweet enough to feel like a treat, yet nutrient dense enough to keep you going through your day
One of the things we’re proudest of is how we make our bites. They’re
produced in a dedicated allergen-free room on a specialized machine that mixes, injects and bags each bite with precision What makes these snacks truly shine is their versatility. Toss them into a gym bag for pre- or post-workout fuel, stash them at your desk for an afternoon pick me up, or share them with friends and family as a smarter sweet They’re proof that better for you snacking can be both convenient and crave worthy
At the end of the day, Sun Lovin’ Bites are more than just a snack –they’re a reflection of how we see food:
J o y f u l , n o u r i s h i n g a n d m a d e t o b e
shared Every bite is a little burst of sunshine, ready to brighten your day wherever life takes you
Because when it comes to snacking, we believe you shouldn’t have to choose between healthy and delicious. With Sun Lovin’ Bites, you can have both – one perfectly portioned, sunflower-butter-filled bite at a time
F o r m o r e i n f o r m a t i o n , g o t o w w w sunlovinfoods com, call 661 345 1661, email carey@pacificdates com or stop by booth #1319.
Measuring What Matters: How Food Shippers Use KPIs to Strengthen Supply Chains
Food supply chains face unique chall e n g e s – f r o m s t r i c t c o m p l i a n c e requirements to shrinking delivery windows. For shippers, the right key performance indicators (KPIs) aren’t just helpful, they’re essential
“KPIs are like vital signs for a logist i c s p r o g r a m , ” s a y s E r i c M a s o t t i , President of Logistics at Trailer Bridge “They provide early warning for issues that could lead to costly service failures, especially in food and beverage shipping.”
management platform and transportation management system
• Tender Acceptance Rates: Shippers expect contracted carriers to accept at least 90% of loads Tiered requirements a r e c o m m o n , w i t h
c o m m i tments for primary carriers
Best Practices for Using KPIs
KPIs are most valuable when they drive action. Masotti recommends bi-weekly performance reviews, KPI dashboards broken down by lane o r m o d e a n d r o
The Most Critical KPIs in Food Shipping
• On-Time Delivery & Loading: With p e r i s h a b l e s , p r e c i s i o n m a t t e r s T o p shippers track both loading and delivery performance, where expectations are often higher than in other freight categories
Americas Inc
The expectations placed on packers t o d a y a r e h i g h e r t h a
v e r A p p e a r a n c e a l o n e doesn’t cut it; buyers want fruit that delive r s i n s i d e a n d o u t
T h a t ’ s w h y i n t e r n a l quality grading is no longer a luxury – it’s a requirement
S i n c e 2 0 0 6 , Aweta’s internal quality software has led the way in pressure modeling, Brix analys i s a n d d e f e c t d e
k s beneath the surface Whether it’s stem rot, internal bruising or water core, our systems make the invisible visible These capabilities aren’t extras –
• Due Date Adherence: For some products, meeting the agreed-upon delivery date is more important than hitting a s p e c i f i c h o u r T r a i l e r B r i d g e c u stomers often work within two-week windows, making due date percentage a critical KPI
• E D I C o m p l i a n c e : M o s t s h i p p e r s expect at least 95% compliance on automated electronic updates. These milestone-based communications are essential for keeping freight visible
• Real-Time Tracking: “Tracking is a non-negotiable,” says Masotti “If you c a n ’ t p r o v i d e u p d a t e s , c u s t o m e r s won’t work with you ” Trailer Bridge
cause analysis when performance slips “
growth or improvement is just noise,” he says “Choose the metrics that directly impact your bottom line ” T r a i l e r B r i d g e builds trust with cust o m e r s b y s h a r i n g both successes and s e t b a c k s “ T
come up
truck b
a pickup is missed We c
e good and the bad with our customers That builds trust,” Masotti adds.
Lessons for Every
Shipper
Large shippers often have internal analytics teams, but smaller brands can achieve the same level of insight by partnering with a provider like Trailer Bridge
“ W e d e l i v e r t h e s a m e l e v e l o f reporting and analysis that large shippers expect,” says Masotti “And we help customers understand what those numbers mean for their business ” In today’s competitive food and b e v e r a g e m a r k e t , s t r o n g K P I s a r e essential to keeping supply chains runn
means measuring what matters most: Service consistency, cost control and customer trust
#2813
they’re essential to meet modern stand a r d s i n h i g h - v o l u m e o p e r a t i o n s Missed defects and misclassifications cost money and credibility We solve that with intelligent detection paired with hardware built for uptime and simplicity F
email sales@aweta.us or stop by booth #4027.
FirstFruits Organics: Balanced Communities Above and Below
At FirstFruits Farms, every apple begins with a promise to grow great fruit, but also to cultivate thriving communities a b o v e a n d b e l o w t h e g r o u n d T h e health of an orchard is rooted in more than soil It’s rooted in people, purpose a n d t h e p l a n e t F i r s t F r u i t s ’ o r g a n i c apples are grown with a commitment to balance – nurturing the land, investing in people and respecting the natural ecosystems that thrive beneath the surface From the microscopic life in the soil to the employees who care for the trees, FirstFruits believes strong communities, both human and environmental, are essential to growing fruit that’s as good for the earth as it is for your table.
L o c a t e d i n t h e h e a r t o f Washington, FirstFruits Farms operates one of the largest contiguous orchards in the United States The company’s main farm in Prescott spans more than 8,000 acres along a virtually frost-free corridor of the Snake River, creating ideal growing conditions for organic apples and cherries Right down the road from Prescott, additional acreage supports both conventional and certif i e d o r g a n i c p
d i n g both scale and seasonal flexibility
As a vertically integrated company, FirstFruits handles every step of the
process, from growing and harvesting to packing and distribution to selling and marketing This level of control ensures transparency and consistency, g
every shipment
FirstFruits Farms was among the first in Washington state to plant an o
FirstFruits’ holistic approach is about stewardship On the ground, it implements regenerative practices like integrated pest management, natural composting and cover cropping to build healthy soil and support biodiversity.
through fair wages, safe working conditions, on-site childcare and early education, on-site healthcare, scholarships a
FirstFruits is proud to be 100% certified by the Equitable Food Initiative (EFI)
This holistic approach ensures that whether you’re a retailer, distributor or c
responsibility and long-term sustainability
F
.firstfruits.com or stop by booth #1897.
Rooted in Freshness: Growing for the Future
North Shore Living® Herbs + Greens continues to lead the living herb category with a vision firmly set on the future. As the No. 1 selling herb brand in the Pacific Division, the company has built its reputation on delivering longlasting herbs that come rooted, living and bursting with freshness Yet its leadership extends far beyond product excellence North Shore is committed to shaping the future of fresh herbs through continuous innovation – not only in how the herbs are grown and packaged, but also in how shoppers experience them in-store and at home
At the heart of this forward-looking approach is a dedication to creati n g t h e b e s t p
way. Every new innovation is rooted in f
herbs that last longer, taste better and ultimately create more value for both retailers and consumers From sustainable growing practices to packaging breakthroughs, the company continues to raise the bar in the living herb category.
For retail partners, the company
Whether it’s innovative displays that maximize impact on the sales floor or packaging that enhances convenience, North Shore has developed over the last 25 years strategies to support its customers’ success These flexible solutions make it easier than ever for retailers to showcase premium herbs in a way that resonates with their shoppers. Looking ahead, the company is preparing to launch another meaningf
recycled (PCR) PET This sustainable packaging marks an important step forward in reducing environmental impact while maintaining the freshness and quality shoppers expect
commitment to sustainability – grow-
future
With its unique combination of premium products, shopper-focused
Tractor Beverage Company, a pioneer of Certified Organic, Non-GMO bever-
o u d
o
n Certified™ by Great Place To Work®, the global authority on workplace culture.
U n l i k e t r a d i t i o n a l a w a r d s , t h i s recognition is rooted entirely in the voices of its employees In the most recent survey, 88% of the team said Tractor is a great place to work – well above the average U S company
“Great Place To Work Certification is a highly coveted achievement that r e q u i r e s c o n s i s t e n t a n d i n t e n
L e w i
Vice President of Global Recognition at Great Place To Work “By successfully earning this recognition, it’s evident
that Tractor Beverage Company provides a workplace where people feel seen, valued and inspired
According to Gallup, global employee engagement declined to 21% in 2024, w i t h m a n
largest drop This marks only the second decline in engagement in the past 12 years – a worrying sign for organizations already struggling with productivity. In that context, Tractor’s recognition stands as proof that workplaces can still be fertile ground for connection, purpose and joy
G r e a t P
c h shows that job seekers are 4 5 times more likely to find a great boss at a Certified company Employees are also
Living Herbs is redefining the shopping experience is through the integration of digital engagement tools QR codes
and packaging connect consumers to a world of recipe inspiration, usage ideas and tips for getting the most out of their herbs. These interactive touches not only enrich the customer journey, but also help retailers build stronger connections with their shoppers by offering added value beyond the product itself
more likely to look forward to the workday, feel fairly paid, share in company s u c c e s s a n d b e l i e v e i n t h e i r o w n growth
initiatives, North Shore Living Herbs
being “Rooted in Freshness ” By constantly evolving and investing in solutions that benefit both retailers and consumers, the company is ensuring it will remain the leader in living herbs for years to come.
farm or stop by booth #4057
This recognition blooms at a time of rapid growth and rising visibility for Tractor More than an award, it affirms what we’ve always believed: when you lead with soil, sustainability and soul, you don’t just build a company – you grow a community F
drinktractor com
Why Retailers Benefit More from Branded Produce than Private Label
In the competitive landscape of fresh food retail, the decision between carrying branded produce versus private label is more strategic than ever While private label may offer
c
b
s with long-term bene-
tomer loyalty, and an
experience Retailers that anchor their pro-
as The Little Potato C
higher shopper confi-
produce, often exceeding its contribution to total store losses. According to industry reports, produce shrink typically ranges from 4-
and stronger category performance
1. Brand Trust Builds Shopper Confidence
Branded produce comes with an established reputation. Consumers recognize and trust these names – whether it’s for organic standards, superior taste or consistent quality This trust translates into faster purchasing decisions and reduced hesitation, especially in c a t e g o r i e s s u c h a s f r e s h v e g e t a b l e s where quality perception is key Brands like The Little Potato Company have built their name on delivering consistent, convenient and delicious potatoes that consumers seek out by name and building repeat purchase behavior
2. Lower Shrink, Consistency and Quality Assurance
Shrink remains a costly issue in fresh
Unlocking Efficiency and Accuracy in Produce Operations with Fusionware
In the fast-paced world of produce p a c k a g i n g a n d p
g , s
y i n g ahead requires more than just quality products – it demands precision, effic
for only around 16% of overall supermarket shrink.
Branded suppliers offer tight con-
deliver reliable quality The Little Potato Company is a prime example, with inte-
bag meets high standards for taste, size
reduces shrink, minimizes spoilage and enhances the overall produce department experience – something private label often struggles to match.
3. Brand Investment Lifts the Whole Category
i v e a w a r e n e s s a
4. Premium Pricing and Trade-Up Opportunities
Consumers are increasingly willing to pay more for branded produce that delivers convenience and added value. The Little Potato Company’s unique product formats – such as convenient, ready to use, microwave and oven/grill ready kits – allow retailers to capture higher price points and increase aver-
SKUs turn everyday potatoes into premium offerings.
5. Innovation and Differentiation
Branded suppliers are often at the forefront of innovation The Little Potato
c r e a m e r p o t a t
packaging and on-trend convenience formats. These innovations help retailers stand out in a crowded produce
Fusionware, a cutting-edge digital operations system, offers a comprehensive solution designed to transform the way produce companies h
your business
Streamlined Receiving Process
F
g process, ensuring that every lot of prod u c
h e moment it arrives. The system allows for quick and accurate recording of incoming goods, reducing the risk of errors and delays By digitizing this critical step, companies can maintain realtime visibility into their stock levels, ensuring that nothing is missed and that every item is tracked
Real-Time Inventory Tracking
Gone are the days of manually tracking inventory with spreadsheets or outdated systems Fusionware provides realtime inventory tracking, offering a live v i e w o f s t o c k
c a t i o n
v e
,
a n d movements This feature is crucial for produce companies where freshness a n d t i m i n
y t h
W
F u s i o n w a r e , y o u c a n r e d u c e w a s t e , avoid stockouts and make informed decisions based on current inventory data
Efficient Sales Order Processing
Sales order processing is a critical function that directly impacts customer satisfaction. Fusionware’s system streamlines this process by automating order entry, validation and fulfillment This not only speeds up the order-to-delivery cycle but also minimizes the risk of errors The result is a smoother, faster sales process that delights customers and drives repeat business.
Optimized Production Planning and Management
Fusionware excels in production planning and management, offering tools to schedule and monitor production activities with precision The system
aisle, where private labels often lag in differentiation.
Conclusion
enables you to plan production runs based on current orders and inventory
helps reduce costs, improve efficiency
pared for what’s next
Comprehensive Transportation Management
Transportation is a vital component of the supply chain, especially for perishable goods like produce. Fusionware’s transportation management capabilities allow you to coordinate and monitor all aspects of shipping and logistics From route planning to carrier man-
your products reach their destinations on time and in perfect condition
Seamless Accounting System Integration
One of Fusionware’s standout features is its ability to remain accounting system agnostic This means that it can connect seamlessly with any existing a
need for costly and time-consuming software overhauls. Whether you use QuickBooks, Sage, NetSuite or another accounting solution, Fusionware integrates smoothly, ensuring that your financial data is always in sync
Fusionware is more than just a digital
processing companies to operate with greater efficiency, accuracy and flexibility By streamlining key processes like r
processing, production planning,
s t r e n g t h e n s h o p p e r
l o y a l t y s h o u l d p r i o r i t i z e b r a n d s s u c h
a s T h e L i t t l e P o t a t o C o m p a n y . I t s
Fusionware means not just keeping up with the competition, but setting the pace for others to follow F
c o m b i n a t i o n o f t r u s t , c o n s i s t e n c y , i n n o v a t i o n a n d m a r k e t i n g s u p p o r t d e l i v e r s m e a s u r a b l e v a l u e – p r o v i n g t h a t b r a n d e d p r o d u c e i s n ’ t j u s t b e t t e r f o r s h o p p e r s , i t ’ s s m a r t e r f o r b u s in e s s F o r m o r e i n f o r m a t i o n , g o t o w w w l i t t l e p o t a t o e s c o m , c a l l 7 8 0 4 1 4 6 0 7 5 , email info@littlepotatoes.com or stop by booth #4467.
Crispy Green Rings in the New Year with Seasonal Crispy Fruit Trial Pack of Fan Favorites
B y R e n e e H e w i t t , P u b l
Manager, Crispy Green Inc
As shoppers turn the page to a new year, they’re looking for simple, betterfor-you ways to keep their health resolutions – and Crispy Green is delivering The leader in “Health
o v e r H y p e ” s n a c k i n g has introduced a limit-
e d - e d i t i o n S e a s o n a l Crispy Fruit Trial Pack featuring four top-selli n g f r e e
A p p
e , Strawberry, Mango and Pineapple.
A v a i l a b l e d u r i n g two peak selling windows – Back-to-School
a n d N e w Y e a r ’ s
R e s o l u t i o n s e a s o n –t h i s e y e - c a t c h i n g 4pack offers consumers
a t a s t e - t e s t o f f a n
f a v o r i t e s b e f o r e t h e y
c o m m i t t o a f u l l - s i z e multipack (with Crispy G r e e n ’ s a l l - s t r a w b e r r y p a c k l e a d i n g t h e charge)
s h i p p e r p r o v e n t o d r i v e t r
impulse buys across produce and cen-
draws in health-conscious shoppers, resolution-makers and busy families seeking guilt-free snacks
Act now to secure placement for
With no added sugar, nothing artificial and Non-GMO Project Verified, C r i s p y F r u i t d e l i v e r s a l l t h e n a t u r a l
s w e e t n e s s o f f r e s h f r u i t i n a l i g h t , crunchy, mess-free snack Each port i o n - c o n t r o l l e d b a g m a k e s h e a l t h y snacking easy, anytime and anywhere
“Our fans have spoken,” says the Crispy Green team “These are the flavors consumers rave about most, and now it’s easier than ever for new shoppers to discover their next snack obsession ”
For retailers, the Crispy Fruit Trial Pack comes in a high-impact display
the New Year – one of the year’s most influential selling seasons for better-
turn into loyal fans
Contact sales@crispygreen com to join the promotion and let shoppers experience what “Health over Hype” truly tastes like.
For more information, go to www crispy green com, call 973 679 4515 or email sales@crispygreen com or stop by booth #1619
Transform Your Logistics and Sustainability Strategy with Q-Bic
A
, Director of Sales and Marketing, NNZ Inc.
PSD: What is Q-Bic® and why should produce companies pay attention?
SG: Q-Bic is a patented, cube-shaped tray system that can increase product shipped per pallet by up to 2 5 times That means fewer trucks on the road, lower freight spend and a significant
waste, which is another key sustainability benefit that often gets overlooked.
PSD: What sets NNZ apart in bringing Q-Bic to market?
SG: NNZ has more than 100 years of packaging expertise and a global distribution network We don’t just sell packaging – we partner with our customers to make sure they can implement solutions that are operat
reduction in CO₂ emissions. In a world where logistics costs and sustainability targets are front and center, this is a g
and retailers alike
PSD: How does this project tie into the I F P A
Packaging Innovation Lab?
SG: New prototypes are currently supported by the Lab’s grant program, which allows us to develop fiber and paperboard versions of the Q-Bic tray This helps North American growers and shippers stay ahead of global packagi n g r e g u l a t i o n s a n d s u p p o r t s t h e PPWR’s circular economy goals. We are proving that sustainability and efficiency can go hand-in-hand
Z Natural Foods broadened its celebrated line of superfood blends with the debut of Organic Cognitive Cacao
a n d C o f f e e w i t h M a t c h a , M C T s & Mushrooms, an organic beverage mix that reimagines two beloved pick-meups – hot chocolate and coffee – in one effortless, nutrient-dense scoop.
Why This Blend Stands Out
• Whole-food synergy in every scoop: The formula pairs organic cacao powder with premium Arabica instant coffee, vibrant matcha green-tea powder
a n d
qualities of two of nature's most studied mushrooms • C
organic; packaged with care in Florida.
Versatile and Easy to Prepare
Simply mix two tablespoons (16 grams) with 12 ounces of hot or cold water, or blend into smoothies; sweetener, milk or creamer can be added to taste
PSD: What are you learning from realworld testing?
SG: Early trials in Europe and North America have shown a logistics efficiency gain of up to 30% more product per pallet, combined with lower damage rates thanks to the tray’s strength Fewer product losses mean less food
Sizes & Availability
The blend is offered in 1-pound, 5pound and 55-pound pouches to serve everyone from daily home brewers to
nomically viable Q-
ing shelf life and cutting costs across the supply chain
PSD: How does QBic address regulatory pressure on single-use plastics?
SG: Down gauging or eliminating plastic without compromising product protection has been a major industry challenge. By introducing fiber and paperboard alternatives, as well as recyclable rPET formats, we’re creating a portfolio of solutions that meet or exceed regulatory requirements without sacrificing performance
PSD: Any comments from your global partners?
SG: Björn Sloreby from SPI summed it up perfectly: “By partnering with NNZ, w e ’ r e a b l e t o s c a l
h
s i n n o v a t i o n worldwide and tackle one of the most critical challenges in fresh produce: Empty space in packaging ” That collaboration gives Q-Bic instant credibility and reach.
PSD: Where can readers learn more?
SG: I encourage everyone to stop by booth #TA1 in the Tech Accelerator Pavilion We’ll have samples, prototypes and data to share so you can see how Q-Bic could transform your logistics and sustainability strategy.
F o r m o r e i n
o www nnzusa com or stop by booth #TA1
Pure Flavor Debuts Rocco Reds –
The Chef’s Tomato
Rocco Reds™ brings a bold new option for premium tomatoes. This vibrant cherry tomato on the vine, known as The Chef’s Tomato, stands out with its deep red color inside and out, firm bite
a n d r i c h , b a l a n c e d t a s t e
Grown to deliver excellent quality both in the kitchen
a n d o n t h e s h e l f , R o c c o Reds offers a fresh choice that combines strong visual appeal with versatile cooking uses
For shoppers who want more than just an average tomato, Rocco Reds elevate
a w i d e r a n g e o f c o o k i n g
s t y l e s . F r o m r o a s t i n g t o sandwich slices, slow simm e r e d s a u c e s t o f r e s h l y chopped salsas, Rocco Reds bring rich sweetness, a firm body and a hearty texture that make every dish bold and full of flavor With fewer seeds and less gel, they are the ideal cooking tomato
a d d i n g v i b r a n t c o l o r a n d satisfying bite to everything from fresh sandwiches to hearty meals
shopper who wants ingredients that truly stand out. With vibrant red color, juicy texture and consistent ripeness, Rocco Reds add fresh flavor and appeal that enhance every meal ”
Grown in protected greenhouses and ripened on the vine, each cluster of Rocco Reds is hand picked for consistent size, color and texture. This careful selection creates a premium product that stands out on shelves The on-thevine presentation highlights freshness
a n d q u a l i t y , a p p e a l i n g t o s h o p p e r s who prioritize ingredients that deliver both in flavor and appearance
“Rocco Reds elevate every dish,” said Julia Shreve, Director of Marketing. “This variety delivers bold, rich flavor a n d d e p e n d a b l e q u a l i t y , p e r f e c t l y matching the expectations of today’s
Rocco Reds take center stage in Rocco’s Sauce Night, a national social media campaign happening now to d
Featuring easy, inspiring recipes and f r e s h t a k e s o n c l a s s
#MyRoccoSauce challenge invites consumers to share their own creations for a chance to win, creating buzz online and traffic in-store Contact your sales representative today to participate and s e c u r e s u p
P O S while it’s still available. F
pure-flavor com or stop by booth #3091
Vacuum Power, Fresh Results: How REYCO Redefined Moisture Control
t h e p a s t s e v e r a l decades, but few innovations have significantly transformed efficiency and product quality as much as advanced d e w a t e r i n g . F o r y e a r s , p r o c e s s o r s struggled with clumping, uneven product flow and frequent downtime that drove up costs and reduced yields The introduction of REYCO’s WaterVac® in 1990 marked the beginning of a new era – where precision moisture control reshaped how processors handle freshcut produce and other sensitive products
The WaterVac quickly became the industry’s trusted solution for extending freezer defrost cycles, eliminating clumping and improving product consistency in fresh vegetables, fruits and salads. By harnessing controlled vacuum technology, processors were able to keep lines running longer, reduce waste and maintain product quality without unnecessary energy use
temperatures after blanching or before freezing, helping to extend shelf life and preserve freshness Optional features such as fluidized air beds provide even faster drying and more flexibility across different product lines.
Much like tablets revolutionized education by consolidating tools into o n e p l a t f o r m , t h e E c o V a c a n d WaterVac have become essential technologies that consolidate dewatering, cooling and product quality control into streamlined systems. By solving the moisture problem at its core, they not only improve operational efficiency, but also protect the integrity of every cut leaf, fruit slice or vegetable piece moving through a processor’s line
For 50 years, REYCO has advanced
Shamrock Farms announced a five-year multi-tiered partnership with Arizona
S t a t e U n i v e r s i t y a n d S u n D e v i l Athletics, a Division 1 leader in colleg i a t e a t h l e t i c s , o n a n a t i o n a l s c a l e Additionally, the partnership connects Shamrock’s powerful presence as one of Arizona’s largest homegrown companies with ASU’s W P Carey School of Business
This partnership reflects a shared commitment to health, performance a n d c o m m u n i t y – v a l u e s t h a t b o t h organizations embrace
“ A s a n A r i z o n a c o m p a n y , I a m focused on our state’s long-term success, which is why we are partnering
with ASU to support student-athletes o
Farms and the fourth generation of McClelland family company leadership
“We’re also working to prepare the next generation of leaders and meet the growing needs of Arizona’s workforce ”
All of ASU’s 600+ student-athletes will enjoy access to Shamrock Farms m i l k , d
n ready-to drink protein beverages And with the newly formed partnership, the nutrition bar in the Butterfield Kent Furst Student-Athlete Facility will now be known as the Rockin’ Protein Refuel
B u i l d i n g o n t h a t l e g a c y , R E Y C O developed the EcoVac™ – a next-genera t i o n s o l u t i o n d e s i g n e d t o m e e t today’s higher efficiency, hygiene and sustainability demands. With stainless steel construction, customized suction plenums and integrated spray bars and agitator shafts, the EcoVac raises the s t a n d
evaporative cooling to lower product
Bar. Shamrock Farms will also have a presence at ASU football, basketball ( m e n ’ s a n d w o m e n ’ s ) a n d b a s e b a l l games
innovation. The EcoVac and WaterVac embody that commitment, ensuring processors can deliver fresher, safer and more consistent products while r e
g costs These systems aren’t just equipment; they’re the backbone of modern fresh produce processing and a clear example of how REYCO continues to shape the future of food
reycosys com, call 208
5700 or stop by booth #3432
“We value Arizona-based businesses that recognize the importance of partnership with ASU and Sun Devil A t h l e t i c s , a n d t h e m u t u a l b e n e f i t offered through meaningful collaboration”, said Athletics Director, Graham R
incredible platform for partnership, as improving outcomes for our student athletes both athletically and academic a l l y , i s o f t h e h i g h e s t i m p o r t a n c e ; h e n c e t h e u n i q u e o p p o r t u n i t y f o r Shamrock and ASU Athletics ” Beyond Sun Devil Athletics, the
AFCO – Trusted Partner
Delivering Sustainable Solutions Through Food Safety
By Trampas McCormick, Vice President
Water Treatment
Founded in 1855, AFCO is a leading specialty chemical provider serving the food and beverage processing industry. Sustainability efforts are an important focus of our business Following are the comprehensive sanitation and service solutions we provide to help you achieve your environmental goals by solving problems with responsible solutions
Cleaning & Sanitation
We offer high-quality cleaners and sanitizers, antimicrobial intervention products, floor treatments and patented Smart Technology for cleaning verifica-
t i o n O u r S Q F a n d H A C C P - C e r t i f i e d Food Safety Specialists take pride in providing technical service and support of your sanitation and safety programs, helping you mitigate risk while controlling costs
Technical Services & Support
O u r C o n t i n u o u s I m p r o v e m e n t a n d Quality Action team consists of microb i o l o g i s t s , c h e m i s t s , f o o d s c i e n t i s t s , audit specialists, SQF-certified staff and Six Sigma Black Belt engineers to assist you by troubleshooting and improving processes in your plant Our digital p l a t f o r m s p r o v i d e a c o m p r e h e n s i v e program of customized reports and t r a c k i n g a s w e l l a s 2 4 - h o u r o n l i n e access to your sanitation documents to m a n a g e s e r v i c e r e p o r t s , c h e m i c a l inventory, sanitation procedures and productivity projects
c o l l a b o r a t i o n s u p p o r t s e d u c a t i o n a l excellence through the W P Carey School of Business’ esteemed Morrison
S c h o o l o f A g r i b u s i n e s s a n d S u p p l y Chain Executive Consortium, and will support student career initiatives university-wide
“This partnership exemplifies the kind of collaboration that elevates both campus and community,” said Ohad Kadan, Charles J. Robel Dean and W. P. Carey Distinguished Chair in Business.
“By connecting the strength of Shamrock Farms – one of Arizona’s most respected companies – with the innovative spirit of Sun Devil Athletics and the academic excellence of W P Carey, we
Our certified water technologists focus on every process in your plant, from i nc om i ng w ater to w as tew at er Ou r team can save your plant money by lowering natural gas and water usage, increasing lifespan and efficiency of capital equipment and reducing overall cost of operations
Equipment
Our Engineering & Fabrication department provides the application equipm e n t a n d
n t h a t makes using your cleaning and sanitat i o n p r o d u c t s c o n v e n i e n t , c o s t - e f f i
cient and highly effective. If you have specialized needs, we also offer custom solutions
Specialized Cleaning & Abatement Services
Belen Trading, LLC – A Family-Owned Pioneer in Specialty Produce
Founded in 2014 as a family-owned e n t e r p r i s e , B e l e n T r a d i n g , L L C h a s carved a niche in the competitive world of specialty produce and exotic fruits a n d v e g e t a b l e s H e a d q u a r t e r e d i n Miami, Florida, the company embodies a passion for delivering top-quality, fresh imports to markets across the United States, Europe and Canada
, ensuring even small buyers receive personalized attention. Its import/export expertise allows Belen Trading to navig
c i e n t l y
At AFCO, we are full-service partners who work alongside you, providing you with the expertise and handson support that help you meet your sanitation, compliance and operational n e e d s t h
e a s o f y o u r facility Our solutions help leaders in the fruit and vegetable industry operate at the highest levels of sanitation, productivity and profitability
For more information, go to www.afco
c a r e . c o m , c a l l 8 0 0 . 3 4 5 . 1 3 2 9 o r e m a i l support@afco net
are preparing the next generation of business leaders to drive impact and build a stronger future ”
“Industry partners like Shamrock Farms prepare our students for the workforce of the future. We are grateful for their investment in internships and real-world experiences that cultivate the skills and confidence students need to succeed in Arizona’s growing econom
these ensure that we source strong, local talent that benefits both students and employers ” Shamrock’s roots run deep in the Valley, beginning when founder W T
At its core, Belen Trading specializes in exotic and tropical produce, sourcing from trusted farmers in count r i e s l i k e H o n d u r a s , C o s t a R i c a , Guatemala, Nicaragua, Peru, Ecuador a n d M e x i c o T h i s g l o b a l n e t w o r k ensures that its offerings are not only diverse, but also the freshest available The product lineup features an array of u n i q u e i t e m s , i n c l u d i n g r a m b u t a n , dragon fruit (pitahaya), mangosteen, c h e r i m o y a , l y c h e e , l o n g a n , p a s s i o n fruit, Thai guava, chayote squash and Thai banana Beyond exotics, it handles t r o p i c a l s t a p l e s s u c h a s m a n g o e s , pineapples, papayas (both green and yellow) and Asian vegetables, catering to a wide range of culinary needs.
What sets Belen Trading apart is its commitment to quality and customer service As a produce wholesaler, it s e r v e s d i s t r i b u t o r s o r r e t a i l e r s a n d
McClelland began his dairy in 1922, which has grown to become Shamrock Foods Company, an innovator in both the dairy and foodservice industries A business mainstay and one of Arizona’s largest employers, Shamrock Foods Company is a privately held, family-owned and -operated business with over 6,000 dedicated associates serving customers across the nation.
Sun Devil Athletics is the latest addition to Shamrock Farms’ exclusive Team Rockin’, a group of world-class athletes, respected organizations and top-level universities and high schools across the country who rely on Rockin’ Protein to achieve their fitness goals
y , bringing rare and seasonal produce to discerning customers Farmers associated with Belen Trading nurture their crops meticulously, resulting in fruits and vegetables that are sweet, fresh and bursting with flavor.
Over the years, Belen Trading has built a reputation for reliability in the p
e importer, it has established strong ties with suppliers to maintain a steady supply chain
In an era where consumers crave
Trading stands out by bridging global farms to local tables Whether it’s the
e creamy texture of cherimoya, its selections inspire chefs, retailers and home cooks alike As a family company, Belen Trading continues to grow, rooted in values of integrity, quality and innovation in the specialty produce sector.
For more information, go to www belen trading com or stop by booth #869
About Shamrock Farms
Shamrock Farms is one of the largest, family-owned milk companies in the country and has been challenging category conventions every day for four
1 9 2 2 Shamrock Farms is committed to delivering the best-tasting products on the
products, including Rockin’ Protein and Shamrock Farms ready-to-drink milk, can be found in retailers and more than 5
shamrockfarms net
Shamrock Farms (Cont’d from p 42)
Nuts Are Breaking Out of the Baking Aisle
S u p p l i e r s a n d r e t
i l e r s a r e m o v i n g beyond traditional placement to highlight nuts as everyday snacks, protein boosters and versatile ingredients
Many shoppers associate nuts with h o l i d a y b a k i n g a n d p a n t r y s t a p l e s Now, suppliers and retailers are working to change that perception by spotlighting nuts as nutrient-dense snacks, plant-based protein sources and versatile additions to any meal.
To understand how the category is evolving, The Packer spoke with five nut suppliers for their input on retail strategies and consumer education
Wonderful Pistachios
“ P i s t a c h i o s a r e n ’ t j u s t h a v i n g a moment, they are owning the year,”
s a y s D i a n a S a l s a , V i c e P r e s i d e n t o f
M a r k e t i n g f o r W o n d e r f u l P i s t a c h i o s
“It’s not just a trend and the cornerstone of our business; it’s a full-blown movement Consumer awareness is a b i g f a c t o r i n w h y p i s t a c h i o s h a v e grown in demand in terms of purchasing behavior: Pistachios are at the intersection of taste and health.”
P a r t o f w h a t m a k e s W o n d e r f u l
Pistachios so magnetic is that vibrant pop of green, Salsa says
“It’s naturally eye-catching, which makes it perfect for visually driven platforms like Instagram and TikTok,” she says. “Beyond the aesthetics, pistachios also deliver on flavor, nutrition and versatility, and Wonderful Pistachios dedicates entire advertising campaigns to educating consumers on the health benefits of pistachios Whether they’re being used in upscale desserts, savory sauces or as a better-for-you snack, pistachios are meeting the moment.”
The brand takes a 360-degree mark e t i n g a p p r o a c h t o e d u c a t i n g c o nsumers on the snacking and nutritional benefits of Wonderful Pistachios
“This includes a mix of traditional channels, such as television and print a d v e r t i s i n g , a l o n g s i d e o t h e r d i g i t a l e f f o r
c social media campaigns, social media partnerships, podcasts, event sponsor-
Wonderful Pistachios as both a delicious and nutritious snack option.”
For retailers, Wonderful Pistachios provides resources to help communicate these benefits in-store and online POS signage, packaging callouts and p r o m o t i o n a l m a t e r i
e Wonderful Pistachios’ health attributes and versatility, resonating especially with health-conscious shoppers, Salsa says Online, Wonderful Pistachios supp
recipe inspiration and nutritional education assets that can be integrated into e-commerce platforms or retailer websites
Blue Diamond
“We’re fully committed to sharing the health story of almonds year-round,” says Michael Schaefer, sales and category manager for Blue Diamond “On the packaging, you’ll see clear callouts around protein and heart health, which are really important to today’s snacker – especially with how big the protein trend is right now. And for retailers, we provide point-of-sale materials all year long Some are evergreen, some are seasonal, but the goal is always the same: making sure consumers see and understand those benefits
Blue Diamond is also launching into the future with a new logo and brand persona intended to evoke energy and excitement, aiming to capture the attention of more consumers seeking healthier options in their diet This new visual identity features a refreshed l o g o , s t r e a m l i n e d c o l o r p a l e t t e a n d updated brand elements that highlight almonds as the champion superfood.
“We believe that Blue Diamond almonds are the GOAT of snacks, and o u r A l m o n
choice in nondairy beverages Almonds allow you to show up and be mighty in your life, fueled by protein, fiber and f
almond identity to the brand identity, b
ment into the brand,” says Maya Erwin, V
ships and enhanced e-commerce and a
says. “By reaching consumers across
Planasa Americas: What Makes Planasa Americas Different in the Berries Industry
Developing new varieties means shap-
decades to come. Planasa’s commitment to innovation and know-how is based on four pillars:
1 Crops adapted to different weather conditions and climates (fight climate change)
2. Tasty berries that meet consumer preferences (fight food waste)
3
4. Support farmers with the new technologies available for crop culti-
transfer)
Core Values
Sustainability: Breeding
waste C
“This is a refresh, not a r
we’re staying true to our roots, keeping our identity that people know and t r u s t , b u t w i t h a b o l d edge that shows the way people enjoy our amazing products every day ” “A redesign like this
i s r e a l l y a b o u t g e t t i n g t w o
right,” says Miles Marshall, Executive
customers
O
Encouraging new ideas, initiative and creativity across all levels
Teamwork: Sharing knowledge, ideas and the experience to make the best decisions together
the center of Planasa’s business activities and contributing to their success
Continuous Improvement: Actively seeking out best practices in all areas in order to give a higher value offer to
worked with Blue Diamond on the initiative “First, the edit – chipping away at the elements until what’s left are the features that can only be the brand –the truly unmistakable stuff. In this instance, that edit gets us to the iconic
respectful and striking ”
Hammons Black Walnuts
To educate consumers on the nutritional and culinary benefits, as well as providing tools to retailers to communicate this both in-store and online, Jacob Basecke, executive vice president of Hammons Black Walnuts, says the company provides retailers with POS signage, recipe cards and seasonal promotional materials that showcase both the health benefits and culinary uses of black walnuts.
“Online, we support retailers with digital assets, social media content and
Commitment to People: Promoting talent, developing leaders, rewarding the achievement of targets
F
.planasa.com or stop by booth #913.
access to our extensive recipe library,” Basecke says “We also work with chefs and influencers to highlight black walnuts in recipes and the sustainability story, which helps inspire consumers with new ways to incorporate them into their meals ”
When it comes to challenges shaping the nut market currently, Basecke says the company is seeing rising input costs including labor, materials and supply chain pressures.
“Because black walnuts are wildharvested, yields can also vary from year to year,” Basecke says “We address these challenges by focusing on longterm sustainability, working with our grower network of thousands of harvesters across the Midwest, and setting pricing structures that allow us to maintain stability for our retail and ingredient partners. At the same time, we are investing in innovation and consumer education to ensure continued growth and awareness of black walnuts ”
PepsiCo, Unilever and Other Companies Launch
‘STEP up for Agriculture’
Leading retail and global food and beve
Agriculture (STEP up for Ag), a pre-
o strengthen the capacity and sustainability of farmer-facing support organizations across North America
“PepsiCo is rooted in agriculture, and farmers are at the heart of our food systems STEP up for Ag is about investing in the organizations that support farmers every day, aiming to ensure they can grow, innovate and lead the transition to more sustainable agriculture,” Chief Sustainability Officer, Jim Andrews said. “When farmers thrive, we all thrive.”
Empowering Farmer
Support Organizations
Regenerative agriculture can be a powerful tool to promote healthier soil, as well as to reduce agricultural emissions, enhance biodiversity and watershed health, and help raise the standard of living for farmers and farming communities It’s why PepsiCo – which sources approximately 50 key agricultural crops and ingredients from more than 60 countries around the world –has a goal to drive the adoption of regenerative agriculture, restorative or protective practices across 10 million acres by 2030.
S c a l i n g r e g e n e r a t i v e a g r i c u l t u r e requires more than just technical solutions – it depends on trusted relationships and local expertise Farmers are m o r e l i k e l y t o a d o p t n e w p r a c t i c e s w h e n t h e y s e e c l e a r b e n e f i t s a n d receive guidance from organizations they know and trust. That’s why farmerled, farmer-facing support groups are c r i t i c a l t o t h e s u c c e s s o f c o r p o r a t e regenerative agriculture programs
“The PepsiCo program has given
c o m p a n i e s , i n c l u d i n g g r o w e r s , f o o d p r o d u c e r s , p r o c e s s o r s , p a c k e r s a n d beyond We elevate businesses by connecting them with exceptional talent At AgHires, we believe that great people are the foundation of every successful organization, and we’re here to make sure your team is no exception.
Building Lasting Partnerships
Our strength lies in our deep, ongoing partnerships with clients We pride ourselves on maintaining open communic a t i o n , i n t e g r i t y a n d a s e l e c t i v e approach to recruitment At AgHires,
Initiative
me the flexibility to try a lot of the regenerative practices I have wanted to i m p l e m e n t , a n d a c r o s s m o r e a c r e s .
When we decided to do this regenerative agriculture thing, we wanted to be playing the long game Something that will benefit our soil, that will benefit me if I am farming in my fifties and sixties Or my kids if they are farming after m e , ” C h r i s B e a u d r y , 4 t h G e n e r a t i o n farmer in St. Front, Saskatchewan and S o u t h E a s t R e s e a r c h F a r m m e m b e r , said “When you, as a farmer, start looking at your soil having an interdependent relationship with you, then you can start making decisions that benefit you, b e n e f i t t h e c r o p a n d b e n e f i t u s a s humans as well ”
STEP Up for Agriculture seeks to strengthen these local organizations by equipping them with tools, training and resources needed to support farmers on the ground This approach is designed to unlock scale by meeting farmers where they are, with the aim of accelerating adoption across diverse g
e effect of trust and innovation throughout the supply chain.
“Regenerative agriculture is a big part of how we’re building a stronger, more resilient supply chain and food system – and Unilever is committed to r
Friedman, Head of Sustainability for Unilever North America “STEP up for Ag can help us move faster and smarter, empowering farmer-led groups with the tools they need and opening doors to more great suppliers to grow our business Our longstanding work with P r a c t i c a l F a
game-changing, and this next chapter is a huge step forward ”
Through STEP up for Ag, corporate and philanthropic partners will provide funding and strategic support to help
we don’t just fill positions; we act as your trusted talent advisor and relentless talent scout throughout the entire process We go the extra mile to help you understand market trends, talent movements and compensation expect a t i o n s W i t h o u r i n - d e p t h m a r k e t knowledge and insights, we help you build your dream team and won’t let you settle for anything less.
Selectivity and Precision: Ensuring the Right Fit
Unlike many recruiters who accept every position that comes their way, AgHires is selective We take the time to get to know our clients and fully under-
farmer support organizations:
• Develop robust business and strategic plans to boost profitability and local economies
• Expand staffing and training to better equip farmers with the tools of the future
• E s t a b l i s h m e a s u r e m e n t , r e p o r t i n g and verification (MRV) systems to track sustainable progress against goals
• E n h a n c e i m p l e m e n t a t i o n c a p a b i l ities to support scalability
• A c c e s s n e w r e v e n u e s t r e a m s a n d partnerships to grow support for farmers over time
“Farmers learning about new conservation practices requires an ecosystem of learning First, each of us must understand ‘why’ it’s important Second is learning – available information is now so easy to obtain But the essential third and most valuable part of our ecosystem is the ability to have a real farmer, an experienced mentor, stand side by side and help,” Jim Moseley, U.S. Department of Agriculture Deputy Secretary (2001-2005), farmer and board member of FarmAdvisor said “Investing in and supporting these relationships is important because those who have already adopted new conservation practices understand the consequences for the future of our productive U.S. soils, our water quality and a diverse biological community if we don’t ”
A Multi-Tiered Partnership Model
Transitioning more farms to regenerative agriculture requires deep collaboration – no single company or organiz a t i o n c a n d o i t a l o n e . B y w o r k i n g together across sectors, STEP up for Ag is building a shared ecosystem of support that empowers farmers and drives lasting change at scale
• Lead Partners: PepsiCo, Unilever and others – each committing to fund and collaborate with specific farmer support organizations to strengthen advisory capacity and accelerate regenerative agriculture adoption – enhancing supply resilience and supporting local farming communities
• Contributing Partners: Corporations s u p p o r t i n g e x i s t i n g o r e m e r g i n g organizations or the initiative at large
stand the roles we’re filling. This ensures we are the right partner for your needs. Our approach is to introduce you to our team, discuss the role and make sure both sides feel confident in the partnership before moving forward We believe that success comes from collaboration and mutual understanding
A Differentiated Recruitment Approach
At AgHires, we often fill positions that have been attempted by internal or even external recruiters with little to no
s u c c e s s W e d e v e l o p a c u s t o m i z e d recruitment strategy to find and attract candidates to not only your opening,
• Philanthropic Partners: Including The Platform for Agriculture and Climate Transformation (PACT) and the PepsiCo Foundation, providing catalytic funding and strategic insight •
Phase I will include South East Research F a
throughout the Canadian Prairies, and Practical Farmers of Iowa, supporting farmers across western Canada and the U
farmers with peers to accelerate the
through mentorship, education, and on-farm support
Looking Ahead
Over the next two years, STEP up for Ag will aim to facilitate peer learning, host a
develop shared tools and resources to scale impact.
Looking ahead, STEP up for Ag is launching its first European pilot with the farmer-led cooperative Garlan in Spain Over the next year, Garlan –supported by the Earthworm Foundation – will design its own regenerative agriculture program to offer to farmers, improving access to high-quality guidance and advice on regenerative practices This pilot builds on earlier engagement in Türkiye, where EIT Food hosted a regional workshop that brought together farmer support organizations, corporate partners and NGOs to explore how STEP Up for Ag could take shape locally. Together, these efforts mark the start of a broader push to strengthen advisory ecosystems and scale regenerative agriculture across Europe and other global landscapes
T
with the potential future involvement of additional major organizations – this growing network aims to help drive
toward a more sustainable agricultural future F
pepsico com
but also your company and your culture. We won’t just look in our database, toss you a candidate and hope you hire We go out into the market
your role, finding highly impactful talent that stays with you long-term When it comes to finding top talent for your business, AgHires isn’t just a
growth and success Let us maximize y o u r h u m a
company forward For
AgHires (Cont’d. from p. 1)
Dutchman Tree Farms (Cont’d from p 1)
p s y c h o l o g i c a l l y a n d p h y s i c a l l y healthy ” We are living in the age of AI, filters and algorithms And while techn o l o g y h a s i t s p l a c e , y o u n g e r c o nsumers are craving authentic experie n c e s a n d c o n n e c t i o n . F r e s h - c u t Christmas trees, like fresh-cut flowers, bring nature and its healing properties into our homes
PSD: Why does “real” matter to both consumers and retailers?
KD: Real isn’t just a product, it’s the
operating costs.
With its investment in a 24-lane Elifab cherry grading machine (in 2024) powered by the latest Ellips True-AI g r a d i n g t e c h n o l o g y , R i v e r m a i d h a s taken a bold step into the future The result? Faster throughput, exceptional quality detection and total confidence in every box.
Based on these strong results, Rivermaid has already invested in an additional 36-lane Elifab grader for the 2025 season – doubling down on its strategy for scalable, automated success
Setting the Gold Standard in Cherry Packing
Today, Rivermaid represents approximately 14% of California’s cherry indus-
transportation industry Welcome to the era of DataHub®, the game-changi n g s h i p m e n t t r a c k i n g p o r t a l t h a t brings simplicity, efficiency and unparalleled convenience to the forefront of our service offering.
In a world filled with intricate technology, Able Freight understands the importance of keeping things simple yet highly effective for its customers DataHub was conceived precisely for this purpose, serving as the ultimate solution to grant you a comprehensive, real-time view of all your shipmentr e l a t e d d o c u m e n t s . W h a t m a k e s DataHub truly exceptional is its myriad
t a s t i e s t w a y p o s s i b l e , o f f e r i n g c o nsumers a simple and enjoyable way to add a little wellness into their daily routines.
“Now more than ever, people are looking for simple, functional foods to support their health goals, and it was important for us that Probiotic+ Prunes deliver on all fronts,” said Taylor Falati, P r o d u c t M a r k e t i n g M a n a g e r , D r i e d Fruit “By combining the natural health benefits of prunes with the proven power of BC30 Probiotics, we’ve created a truly innovative snack that makes
story It’s tradition, scent, texture, the ritual of choosing When consumers connect to ‘real,’ they connect to our farms, families and future, while retailers get to be a part of their story, tradition and memories
P S D : I s t h e r e d a t a s h o w i n g a s h i f t toward real trees?
KD: Yes Recent surveys from the Real Christmas Tree Board show a steady rise in younger buyers choosing real over artificial Gen Z and Millennials cite sustainability, scent and experience as top drivers. Artificial trees may
try, setting the benchmark for efficiency and innovation. With 60 grading lanes now running Ellips AI grading technology, its continued investments
demands – delivering premium fruit at unmatched scale and quality
“Although our expectations were high, the line did even better than expected. The 24-lane Elifab grader is running well over 20 tons per hour
Officer, Rivermaid
Tackling the Toughest Cherry Challenges Head-On
1 Inconsistent fruit: California cherries are tricky, with complex colors and uneven maturity that test both consistency and speed
benefits that cater to every aspect of t h e c u s t o m e r e x p e r i e n c e H e r e ’ s a glimpse of what it brings to the table:
• Real-Time Shipment Status: Stay in the know with live updates on your shipment’s progress
• Interactive Dashboard: Visualize your shipments’ geolocation, enabling you to track them as they traverse the globe.
• M u l t i l i n g u a l S u p p o r t : D a t a H u b speaks your language, offering seamless accessibility in five different languages
• T a i l o r e d R e p o r t i n g : C h o o s e f r o m standard or customizable reports that match your unique business needs.
• Customizable Alerts: Receive shipment event notifications and messages
daily wellness both easy and delicious ”
Each serving of Probiotic+ Prunes includes BC30, a probiotic that helps support digestive and immune health as well as protein absorption. Prunes a l s o c o n t a i n n a t u r a l p r e b i o t i c f i b e r , which helps nourish good bacteria in the gut and enhances the effectiveness of BC30 Together, the probiotics and prebiotics work together to keep your digestive system balanced and support full-body wellness
B e y o n d t h
f i t s , Probiotic+ Prunes are also infused with a r i c h a n d
a v o r , adding a fruity twist to Sunsweet’s clas-
still hold market share, but the momentum is with real trees, because they tap into what this generation values most: authenticity, experience and environmental responsibility
PSD: What should retailers and buyers take away from the real tree discussion?
KD: Buyers should recognize that real trees aren’t just a seasonal SKU, they’re a category anchor A strong fresh-cut tree program drives traffic, increases basket size and differentiates a store from competitors. Pair trees with easy-
2 High standards: Meeting strict specs for size, firmness, brix and color takes seriously smart tech.
3
when different customers demand different grading outcomes
4 Volume under pressure: Scaling up while reducing costs is essential Faster throughput equals better margins
5. U n p r e d i c t a b l e w e a t h e r : V a r y i n g growing conditions impact quality, but Rivermaid still delivers top-grade cherries
Why Rivermaid Chose Elifab and Ellips AI Technology
“Batch qualities shift Labor is hard to find Demands stay sky-high Rivermaid needed a solution that could run itself – detecting subtle defects and optimizing every single cherry – all while pre-
tailored to your preferences
• C o n n e c t i n g F l i g h t D e t a i l s : G a i n access to essential connecting flight information for your cargo
• Temperature Tracker Details: Ensure the integrity of your perishable goods with visibility of temperatures across the shipment journey.
But that’s not all! Able Freight has gone a step further to elevate your experience DataHub now offers even m o r e v i s i b i l i t y , w i t h o u t r e q u i r i n g a l o g i n Y o u c a n o p t f o r e m a i l a n d WhatsApp notifications equipped with a direct shipment tracking link, granting you immediate access to your shipment’s status.
Able Freight is committed to deliv-
sic prune taste They’re naturally sweet, deliciously fruity and packed with so many healthy benefits that keep shoppers reaching for them time and time again.
Sunsweet Probiotic+ Prunes contain no added sugar and are packaged with convenience in mind Whether at home, at work or on the go, they offer a smart snacking option that supports wellness without ever sacrificing taste or ease
Founded more than 100 years ago, Sunsweet is the world’s largest and most famous brand of dried tree fruits a
to-carry table-tops, wreaths and signage that tells the sustainability story Shoppers come in for the real tree experience, but they leave with the
,
ingredients That’s a margin you can’t ignore.
booth #5807.
serving delicate handling and minimiz-
Patrick
The results speak for themselves: •
faster processing speed The 24-lane Elifab grader is running well over 20
sorters.
• Enhanced ability to react to dynamic customer demands while optimizing returns by ensuring that every cherry ends up in its rightful place
• Improved quality consistency with powerful AI defect detection of challenging defects, including black rot, fresh cracks and stem area cracks F
ellips com or stop by booth #3423
ering a spectrum of technological innov a t i o n s t h a t
n h
n c e e f f i c
c y f o r both its dedicated staff and its customers DataHub is just one of its many t e c h n o l o g i c a l o f f e r i n g
world of perishable logistics.
Able Freight Services, headquartered in Los Angeles, California, stands as the global authority in importing and exporting perishable commodities from the United States and Mexico to destinations across the world
or stop by booth #2315
responsible for over 20% of the world’s prunes Probiotic+ Prunes are one of their newest product innovations and can be found at national retailers and online at sunsweet.com for nationwide delivery
Probiotic+ Prunes are the perfect place to start
Rivermaid (Cont’d. from p. 1)
Able Freight (Cont’d from p 1)
Sunsweet (Cont’d from p 1)
Owyhee Produce (Cont’d from p 1)
worked But the landscape has changed At Owyhee Produce, we’ve made strategic investments to shift the Northwest from a 7- or 8-month shipping region to a full 52-week supply partner. That’s not marketing fluff. We’re already doing it.
security is built into every shipment
d human oversight to ensure every load moves safely – not just quickly
PSD: Can you explain how your carrier vetting process works?
AU: Absolutely We never use unvetted or unknown carriers. Every trucki n g c o m p a n y w e w o r k w i t h g o e s t h r o u g h a r i g o r o u s s c r e e n i n g t h a t i n c l u d e s i n s u r a n c e v a l i d a t i o n , M C number authentication, domain and contact verification, and fraud-history
c h e c k s I f a n y t h i n g f e e l s o f f – m i s -
trend-forward designs and competitive p r i c i n g , s u p p o r t e d b y o w n e r s h i p o f t w o f a c t o r i e s i n I n d o n e s i a a n d o n e additional facility in China
Our Los Angeles, California, facility maintains an inventory of over 3,000 SKUs, enabling us to promptly fulfill customer requirements with just-intime delivery. We conduct comprehensive global market research and development to remain current with industry trends and we also specialize in creating custom products for clients seeking distinctive items Clients can be
(Cont’d. from p. 4)
a grower, often fourth- or fifth-generation farmers, who pour their heart and soul into the orchards These families spend the year nurturing every tree, pruning, irrigating and protecting the fruit as it develops that perfect, juicy crunch. Their deep connection to the land and commitment to quality, com-
shippers designed to bring their premium flavors to your customers One of its featured shippers includes the premium Salad Dressing Line, crafted with 100% olive oil Made with no seed oils, Bella Sun Luci uses all-natural, premium ingredients that your customers a r e l o o k i n g f o r . B e l l a S u n L u c i offers unique flavors such as Meyer L e m o n , C a l i f o r n i a O r a n g e a n d California Champagne The Bella Sun Luci Salad Dressing line is disrupting the salad dressing industry because of
Cold storage, food safety, year-round crews, whole peeled programs and the logistics to match – all in place, all operating The reality is this: The buyer’s expectations have shifted They don’t want to requalify multiple suppliers or juggle inconsistent specs, food safety audits or shipping timelines. They want depend-
m a
numbers or recently activated MCs –we won’t risk it
PSD: What happens if a scammer or double-broker tries to hijack a shipment?
AU: That’s where our fraud detection protocols come in We catch dozens of fraud attempts each month by analyzing IP addresses, communication patterns and inconsistencies in credentials. We also verify the driver’s ID with p h o t o a n d
immediately
PSD: How do you make sure freight is monitored throughout transit?
confident that the prevailing trends reflected in our gift line will translate seamlessly into their exclusive designs. A u r o r a m a i n t a i n s a d h e r e n
global safety standards, while recognizing that many consumers seek products with environmental sustainability To address these expectations, Aurora h a s i m p
biodegradable pellets produced from recycled materials, the launch of an e
m recycled water bottles – resulting in the reuse of over 400 million bottles worldwide – and the transition to environ-
bined with the fertile soils and ideal New York climate, is what makes every SnapDragon apple taste so incredibly fresh, flavorful and full of pride
SnapDragon is proud to be the Official Apple of the Buffalo Bills, a crunchy nod to the team’s grit, energy and loyal fan base Just like the Bills, SnapDragon brings boldness to every b i t e . W h e t h e r y
M o o n e y F a r m s ’ u s e o f p r e m i u m , health-conscious ingredients that support overall wellness.
A l s o , s e e i t s S u n - D r i e d T o m a t o
Tuscan Rub shipper, showcasing a versatile seasoning with rich sun-dried tomatoes This seasoning is great on everything from meat to vegetables to potatoes A bold, flavorful seasoning blend that brings authentic Italian taste t o a n y d i s h . M a d e w i t h i t s signature sun-dried tomatoes, garlic, onions and a careful balance of herbs and spices, this rub adds a savory flavor profile to meats, poultry, seafood or
ability – and that’s exactly what we’re offering, every single week of the year I say this not to provoke, but to make it clear: if you’re planning to plant for a shrinking shipping window while assuming you’ll have the same market share as before, you may want to rethink your strategy. We’re not the only ones making
AU: Every shipment is equipped with real-time GPS tracking and is monitored by our team 24/7 Customers receive live updates and alerts, and we proactively reach out if there’s a delay or issue. You’re never left wondering where your freight is.
PSD: What about insurance – is standard coverage enough?
c a s e s , n o T h a t ’ s w h y Varstar provides enhanced cargo insura n c e o p t i o n s , i n c l u d i n g R e e f e r Breakdown coverage for temperaturesensitive loads. We also maintain an internal escrow fund, built from a small per-load deduction, to cover certain losses that insurance may deny, like theft, fraud or spoilage due to negligence
mentally responsible packaging across all product lines.
Aurora attracts numerous licensors seeking partnership, drawn by our commitment to exceptional quality, reliable delivery and superior customer service Renowned companies such as Dr Seuss, Peanuts, Hasbro and Breyer, among others, supply retailers with evergreen products that consistently deliver robust sales throughout the year.
Aurora is presenting the Peanuts collection at this year’s show, offering a v a r i e t y o f e v e r y d a y a n d s e a s o n a l options for enhancing floral arrangements and balloon bouquets Exclusive
Orchard Park or watching from a bar packed with Bills fans, there’s no better way to show your team spirit than with a New York-grown apple in hand
Department of Agriculture & Markets’ booth #3247 Stop by to learn more about how SnapDragon is grown, how it’s changing the apple game, and why
vegetables It’s especially popular duri n g g r i l l i n g s e a s o n , b u t v e r s a t i l e enough to be used year-round. It’s a pantry staple your customers will reach for again and again
These shippers provide an excellent way to introduce these incredible products, helping you drive customer engagement and increase sales witho u t r e q u i r i n g a d d i t i o n a l s h e l v i n g a d j u s t m e n t s . S t r a t e g i c a l l y p l a c e d i n h i g h - t r a f f i c l o c a t i o n s , t h e y n o t o n l y make products more accessible, but also encourage trial and repeat purchases in the regular set
this shift But we’re committed, and we’re not looking back It’s a new era in the onion industry The Northwest is open for business – every day of the year
w .owyheeproduce.com or stop by booth #1544.
PSD: What if there’s a dispute at delivery – damaged or missing freight? A
there’s a visual record of condition and count. This protects both the shipper and the carrier and gives us the leverage to resolve issues fast, often before they become claims
PSD: Final thoughts?
AU: If you’re shipping with Varstar, you’re not just booking a truck – you’re getting an entire freight protection system In a market full of risk, we don’t take chances – we take action
varstaralliance com
designs are also available with advance planning. Visit us at booth #5508 to e x p l o r e o u r o f f e r i n g s a n d d i s c o v e r strategies to help your floral department flourish
Aurora’s most successful retail category is the Palm Pals collection We currently offer more than 300 styles and introduce new designs each quarter, with additional sizes planned for release in 2026. If you test them, keeping them in stock will be your only worry
w auroragift com, email blyckert@aurora gift com or stop by booth #5508
it’s one of the fastest-growing apples in the market today. From the heart of New York to produce aisles nationwide, SnapDragon is a standout This fall, go bold Go New York Go SnapDragon
F
.snapdragonapple.com or stop by booth #3247.
Available through KeHE, UNFI or direct from Mooney Farms, shippers offer a seamless solution for expanding product awareness and increasing sales
The full Bella Sun Luci product line includes 100% olive oil salad vinaig r e t t e s , p l a n t - b a s e d t o m a t o j e r k y , pasta sauces, bruschetta spreads, bottled extra virgin olive oil, risotto and marinades.
For more information, go to www bella s u n l u c i c o m , c o n n e c t o n I n s t a g r a m , Facebook and TikTok or stop by booth #1323
