Nicole Metz: What Do People Get Wrong About Consulting?

Have you ever wondered what consultants really do? Many people think they already know, but consulting is full of surprises once you look a little closer Behind the polished presentations and strategic language lies a world of problem-solving, creativity, and collaboration that most outsiders rarely see. Let’s explore some of the most common misconceptions about consulting and uncover what really happens in this fascinating field, as noted by Nicole Metz
One common misconception is that consultants merely tell companies what they already know. But is that really the case? Consultants are trained to look at situations from a fresh, unbiased perspective. They dive deep into data, observe team dynamics, and uncover patterns that might be invisible to those inside the organization Their value often comes from asking the right questions questions that spark new insights and lead to real change.
Another curious misconception is that consulting is reserved only for massive corporations. In reality, consultants work with a diverse range of clients, from ambitious startups to family-owned businesses A small bakery might seek a consultant’s help to improve customer engagement, while a tech startup might need guidance on scaling sustainably. Consulting adapts to the needs of whoever seeks improvement—it’s not about company size, but about potential for growth.
Some people also imagine that consulting is all theory and no action. Yet, the best consultants roll up their sleeves and work side by side with their clients. They test ideas, measure results, and refine strategies in real time It’s a process filled with discovery, experimentation, and learning far from the static, paper-heavy image many imagine.
And what about the idea that consulting is too expensive? When you consider it, the cost often reflects the expertise and long-term benefits it provides. A consultant’s insight can prevent costly mistakes, open new opportunities, and improve efficiency in ways that quickly pay off.
Consulting might seem like a career of giving advice, but it’s more about curiosity, problem-solving, and people. Every project is a new puzzle, every client a new story. So next time you hear the word “consulting,” think beyond the stereotypes it’s a world driven by questions, not just answers