SPORTS & ENERGY DRINKS
Top tips on how you can energise sales within this core category P22 ICE CATEGORY ADVRGY DRINKS SPORTS & ENE
22
POWER UP YOUR SPORTS AND ENERGY E DRINKS RANG
21 OCTOBER-3 NOVEMBER 2025 STRICTLY FOR TRADE USERS ONLY
their top sellers and Retailers explain sports and energy sales strategies for reports drinks. TAMARA BIRCH
US ENERGY: SPORTS VERSDIFFE RENCE? WHAT’S THE
brand they ence and will buy a in Bury, Lancashire, know and recognise.” between News of sevcustomers will buy THE key difference Bay Bashir, owner drinks is says some Sport or isotonic h, sports and energy eral stores in Middlesbroug energy is Lucozade echoes this drinks if they’re going how quickly the drinking it. sports gym or play football, North Yorkshire, will buy distributed upon help to the for and says: “People to have Sports drinks typically and but will buy energy drinks Red Bull, for example, levels day. hit. boost hydration energy during the grad- the caffeine real mix more replace lost electrolytesdrinks He says: “It’s a they buy also depends What mission still or ually, while energy quicker and depends on the whether they want a time. Some on contain caffeine for they’re on at the drinks.” the differ- fizzy know even boost of energy. Lomas won’t David Lomas, of
castle Anti-racism protesters in New
Image credit: Nnen na Okonkwo
ates Image credit: North East Upd
Business owners impacted by abus e
‘WE CAN’T LET RACISTS WIN’ • Retailers fight back against the far right after
abuse impacts their livelihoods
• Shop owner reveals how violence took
its toll on her well-being
P3 P3 WHOLESALER SAVED
CATEGORY ADVICE
PRODUCTS
Last-minute revival of collapsed wholesaler puts worried stores at ease
Make sure your store’s vape range is still thriving four months after the disposables ban
The biggest new sales opportunities from Nestlé, Irn-Bru, Juul and other big brands
P2
P12
P6