CHRISTMAS
Top tips on getting your seasonal alcohol, confectionery and soft drinks ranging right ICE CATEGORY ADV L CHRISTMAS ALCOHO
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23 SEPTEMBER-6
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OCTOBER 2025 betterretailing.com
SELLING THE CHRISTMAS SPIRIT
23 SEPTEMBER-6 OCTOBER 2025 STRICTLY FOR TRADE USERS ONLY
finds out how CHARLES WHITTINGsales and profits with retailers can boost er this Christmas off the right alcohol
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Y FOR CHRISTMAS WHEN TO GET READ
ready Having plenty of stock in impremium ideal for introducing on may not result begin to plan for the lines and gifting options, as early sales, but will stick earlier shoppers for more fo- mediate and bring CHRISTMAS comes but for festive season and look out customers become in customers’ minds need it. – says John O’Neill, preparation and every year, they say back when they to be early deals,” at cused on party criDecember them retailers, it’s important op- retail operations controller buying presents. And with the cost-of-living alcohol stocking up on your a shift toward pro- sis likely to bring more ChristChrist- Parfetts. and should see tions well in advance.happenout of the pub “Stocking core lines chilled and multipack be value-focused moting especially in the fi- mas gatheringshome, the bigmas parties could formats, and highlighting into the only Christmas, and at this stage helps will before ing as early as November, days promotions 10 opportunity your ranges spend while nal convenience becomes a night-in it’s key to have to capture early when grow this festive season. loyalty. ready to supply them. early No- also building r is priority.” “Ideally, start in “Mid- to late-Novembe with when vember, aligning
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