C

Channel

References the social media platform used to post, such as Facebook, Instagram, LinkedIn, Threads, or Pinterest.

Collaborate/ Collaborator

Term used on Instagram when other accounts request to add you on to their post. If you approve, the post will appear on your account.

Content Interactions

A combined number of likes, reactions, shares, replies, and comments on your content.

D

DM

Direct message, when another account sends you a message through a social media platform.

F

Feed

The curation of posts, courtesy of the algorithm, you see on the home page of your social media app.

Followers

The number of accounts that choose to see your content in their feed.

Following

The accounts you choose to see content from in your feed.

H

Highlights

Used most often on Facebook and Instagram, a curated group of Stories you can keep on your profile.

I

Impressions

The number of times a post is displayed.

O

Organic

Any content you post that is not an ad or paid for.

P

Post

A piece of content published on social media to communicate with your audience.

Profile

Your identity on a social media platform that typically includes photos, a bio, and links of your choosing.

Page

Used most often on Facebook and LinkedIn, in reference to a profile owned by business or group.

Pinned Post

A social media post you choose to keep at the top of your social media profile.

R

Reel

A term used to refer to a short-form video on Facebook or Instagram.

Reach

How many times your content, both organic and paid, was seen by accounts.

T

Tag

A way to mention another social media user, which generates a link to their social media profile.

Trending Audio

Refers to sounds on social media that are growing in popularity.

V

Views

The number of times your content was displayed.

Visits

The number of times other accounts visited your profile.