By: Julia Ventrone

Writing is a powerful tool for Realtors® to market themselves. As the summer season comes to a close, it’s the perfect time to try something new in your marketing strategy. “From a business standpoint, blogging helps you get the attention of potential clients and also informs and educates them, positioning you as an authority in your niche,” according to a Realty Times article on “6 Reasons Real Estate Agents Should Be Blogging.” Whether it’s seasonal design tips or advising your potential leads, connect with your audience through these 14 blog post ideas that will help educate your clients in the coming months.

Housing Market

1 August Housing Market Data

As a member, you get access to the latest NJ Realtors® statewide, county, and municipal housing market data reports. Write about your town’s housing market and how it compares to your county and state. If you specialize in adult-community sectors or the townhouse-condo market, we’ve got data for it all. From new listings to median sales price, there is plenty to dissect and discuss in a new blog.

2 October Mortgage Rates

As of Oct. 2, the 30year fixed-rate mortgage averaged 6.34% and remains below the 52week average of 6.71%, according to Freddie Mac. Recommend your trusted mortgage brokers in a blog that explains current rates and what clients can expect when working with a lender.

3 Buying or Selling a Home Before the Holidays

According to Zillow, the most common time to buy a home is around late spring or early summer. But the late fall or early winter can yield some unexpected advantages for both sides, like eager sellers and less competition for buyers, and a less crowded pool for sellers to stand out. Discuss the pros of buying or selling a home during the colder months to get your client excited for the possibilities to come.

Design Tips

1 2026 Home Design Trend Predictions

Keeping up with home design trends can yield higher pay-outs when you go to sell your home. Use your expertise to write about popular home design trends you expect to stick around and which will fall by the wayside. Take notes of what clients are gravitating toward now versus a few years ago. According to Schaefer Homes, trends sticking around include biophilic designs, accent walls, and ambient lighting.

2 Fall Safety Tips for Homeowners

Write up a list of home wellness projects before it’s officially winter. You could cover the importance of cleaning out gutters before the first snow, repairing uneven walkways or railings to prevent a fall when they are covered in ice, and testing smoke and fire detectors to safely light as many candles as you like all winter long.

3 Hosting the Perfect Holiday Gathering in Your Home

Get your audience ready for the holiday season by sharing tips for hosting a holiday gathering in their new home. From optimizing space to the perfect table scape with some design elements, these ideas can get potential clients excited to move into their new space and give them something to look forward to after closing.

4 Seasonal Staging —Tricks and Treats

Staging your home to match the season can have a lasting impact on a potential buyer. For autumn, recommend embracing the cozy atmosphere when staging their home with a fall-scented candle, plenty of pillows and throw blankets, colorful leaves, pumpkins, acorns, and more. At the same time, caution them against the staging pitfall of going overboard, as this could distract from the property.

NAVIGATING THE PROCESS

1 How I Work For You

As a Realtor®, express how many different hats you wear for your clients. From assessing your clients’ credit to negotiating on their behalf and ultimately guiding them into the right home, the more they know about what you do, the higher the chance they will trust you. Whether you are a listing or a buyer’s agent, expressing your skillset is what you do regularly; just put pen to paper this time around.

2 Step-By-Step Process

Working with a first-time buyer? Write about the journey and educate them on the homebuying process. From start to finish, what does this look like for them? Keep in mind you’ve been through the process over and over again, and they are looking to learn. This can help build an immense amount of trust because at the end of the day, Realtors® are there to help.

3 Understanding Types of Agents

More often than not, consumers will not know the difference between types of agents and what to look for in their Realtor®. In a blog, break down the difference between a buyer’s agent and a seller’s agent, a dual agent, and designated agency.

LOCAL LIFESTYLE

1 Explore Your Town

As a Realtor®, no one knows your town quite like you. “Blogging is a great way to share knowledge, spotlight what makes your community special, and trumpet any good news you have to share,” according to an article in The Title Resource Network, sharing reasons a real estate blog can help you stand out. From the backroads to the best spots, give your audience a comprehensive list of your favorites in town. If they are going to take advice about their future home, they will probably take advice on the best take-out.

2 Halloween Town Events

Spooky season is here! From pumpkin decorating to haunted attractions, let your clients in on all the Halloween happenings in your area. Head to your town or county’s website to discover events happening in your area this fall.

3 Pumpkin Patches & Apple Orchards in Your Area

They don’t call us the Garden State for nothing. Share your favorite farms and orchards with your clients moving to the area. All members of the family can create lasting memories in their new corner of the world.

4 Thanksgiving Town Events

Help clients get into the holiday spirit by sharing local Thanksgiving events. From turkey trots to seasonal festivals, point them toward activities that make your town feel like home.