ELEVATING PROCUREMENT LEADERS
PIONEERING PROCUREMENT EXCELLENCE
Procurement has always been a cornerstone of business success, but in recent years its role has transformed from tactical cost-cutting to strategic value creation. Procurement leaders today are expected to deliver innovation, drive sustainability, mitigate risk, and leverage technology to build resilient supply chains.
Amidst this transformation, one name has become synonymous with advancing procurement excellence in APAC and MENA: CPO Series, the flagship division of 3novex Global. More than just a conference organizer, the CPO Series is a curated ecosystem designed exclusively for senior professionals in procurement, finance, supply chain, purchasing, and sourcing. Through summits, workshops, roundtables, and continuous knowledge-sharing, it equips leaders with the tools, insights, and networks they need to thrive in a rapidly changing environment.
On 13 November 2025, this journey will culminate in a major milestone: the 4th Annual 100 CPO Summit and Awards UAE, set to take place at the JW Marriott Marina Hotel Dubai. With more than 200 senior attendees expected, it has already been recognized as the number one procurement event in the UAE. But behind this success lies not just an event series, but a story of vision, leadership, and relentless dedication — powered by the team at 3novex Global and, in particular, its Cofounder and Chief Business Officer, Rashidah.
The Origins of CPO Series:
A Platform Built for Procurement Leaders
The CPO Series began with a simple but powerful premise: procurement professionals deserve a platform built specifically for them. Too often, procurement was treated as a side-topic in broader finance or supply chain events. The founders of 3novex Global saw the opportunity to change that.
Launched in Malaysia, the CPO Series quickly established itself as the country’s premier procurement gathering. Over the past eight consecutive years, the Annual CPO Summit Malaysia has become a fixture in the calendars of senior procurement executives. It was here that the foundations were laid for what would become a regional brand with global aspirations.
Unlike generic industry gatherings, the CPO Series was designed with three clear goals:
Curated content – every session tailored to the evolving needs of procurement. Strategic networking – connecting senior leaders with solution providers in meaningful ways.
Year-round engagement – going beyond events through newsletters, digital content, and microforums.
This formula worked. The Series grew in influence, and soon it was ready to expand beyond Malaysia.
3novex Global
The Award-Winning Organizer Behind the Movement
At the heart of CPO Series is 3novex Global, the award-winning B2B conference organizer established in 2018. With a focus on delivering knowledge-sharing platforms across APAC and MENA, 3novex has built a reputation for excellence with three flagship brands:
CPO Series (Procurement & Supply Chain)
CISO Series (Cybersecurity Leadership)
CHRO Series (Human Resources & People Strategy)
Each brand serves a distinct professional community, but all share the same DNA: a commitment to quality, innovation, and measurable outcomes for both delegates and partners.
What makes 3novex different is its ability to combine global perspectives with local relevance. The events are not just gatherings — they are engines for business growth, professional development, and industry innovation. This approach has earned 3novex recognition as one of the most influential conference organizers in both APAC and MENA.
As the longest-running brand under the 3novex umbrella, the CPO Series remains its crown jewel. It is the platform through which the company’s mission to advance industries and build communities shines most brightly.
The 4th Annual 100 CPO Summit and Awards UAE 2025
The 100 CPO Summit and Awards UAE has, in just four years, become the region’s most anticipated procurement gathering. The upcoming edition on 13 November 2025 at JW Marriott Marina Hotel
Dubai is expected to welcome 200+ procurement, finance, and supply chain leaders, along with the leading solution and technology providers that support them.
What Makes the Summit Unique?
High-Level Audience: Carefully curated to include CPOs, Heads of Procurement, VPs, and Directors. Solution-Driven Engagement: A showcase of cutting-edge procurement technologies and services.
Thought Leadership: Keynotes and panels led by global and regional experts.
Interactive Networking: Speed networking, roundtables, and partner-driven activities. The Awards Ceremony: Celebrating innovation, excellence, and leadership in procurement.
The Awards are particularly significant. They not only recognize outstanding contributions by individuals and organizations but also set new benchmarks for procurement excellence in the
region. Categories highlight achievements in areas such as digital transformation, sustainable procurement, supplier collaboration, and leadership impact.
“The 100 CPO Summit is more than an event — it’s a catalyst for transformation. It brings together the best minds in procurement, creating a space where innovation meets execution.” – 3novex Global
Rashidah
The Strategic Architect Behind the Success
While events of this scale and influence require a strong team effort, industry insiders often point to one person as the strategic architect behind
The Commercial Engine
Rashidah’s role is both broad and deep. She oversees the commercial strategy of 3novex, ensuring that every event delivers value not only for delegates but also for solution and service providers. From sponsorship partnerships to branding strategies, she is the driving force behind the marketing, branding, and lead generation models that make CPO Series events stand out.
The Speaker Experience
Beyond the commercial side, Rashidah also plays a pivotal role in speaker acquisition and management. She works directly with thought leaders, guiding them to align their presentations with the event’s objectives and the audience’s
The “Secret Behind the Series”
Those who know her often describe Rashidah as the “secret behind the CPO Series.” Her ability to balance commercial outcomes with content integrity, while maintaining a keen eye for branding and partnerships, has been instrumental in elevating 3novex Global’s reputation.
the success of CPO Series and 3novex Global: Rashidah, Cofounder and Chief Business Officer.
Her focus is clear: when partners invest in CPO Series, they must see tangible ROI. Whether through curated networking, customized brand positioning, or exclusive exposure opportunities, Rashidah ensures that solution providers walk away with measurable outcomes.
expectations. This meticulous curation ensures that every session contributes to the event’s overarching narrative and delivers actionable insights.
“Rashidah has an extraordinary ability to see both the big picture and the finer details. She ensures that every partner, speaker, and delegate has an experience that truly matters.” – Industry Partner
Success Stories and Impact
The influence of CPO Series can be measured not only in attendance numbers but in the stories of transformation it has sparked. Over the years: Procurement leaders have discovered new technologies that redefined their sourcing strategies.
Organizations have built long-term partnerships through connections first made at CPO events.
Looking Ahead
The Future of CPO Series and 3novex Global
The vision for CPO Series doesn’t stop in 2025. With the growing importance of procurement globally, 3novex Global has ambitious plans for expansion. Future initiatives include:
Expanding into new markets across MENA, APAC, and beyond
Greater integration of technology into event experiences, including AI-driven matchmaking and virtual participation.
Conclusion
From its origins in Malaysia to becoming the leading procurement platform in the UAE, the CPO Series has demonstrated the power of focus, vision, and execution. Backed by 3novex Global’s expertise and driven by Rashidah’s strategic leadership, it has become more than a conference series — it is a movement redefining how procurement professionals connect, learn, and grow.
Solution providers have generated qualified leads and achieved ROI far beyond their initial expectations.
One procurement leader shared: “The CPO Summit gave me access to peers facing the same challenges, as well as vendors offering solutions I hadn’t considered. It’s a space where problems meet answers.”
Year-round digital engagement, ensuring that the community continues to connect and learn outside of physical events.
Strengthening the Awards platform, to make it a globally recognized benchmark for procurement excellence.
“Our mission is to build communities that last, create platforms that matter, and deliver outcomes that impact industries. Procurement is just the beginning.” – Rashidah
As the 4th Annual 100 CPO Summit and Awards UAE approaches in November 2025, one thing is certain: the CPO Series is not just shaping the future of procurement events. It is shaping the future of procurement itself.