Mocha Barber Year 14 Issue 3

Made for Professionals By Professionals, Since 1932.

Made for professional stylists and hairdressers in Solingen, Germany since 1932.

HERA

5.75" Item no. JS44575

6.25" Item no. JS44625

7.0" Item no. JS44700

Short, downward angled thumb handle for ergonomic working posture & a relaxed feeling while cutting. The arm, neck & shoulder muscles remain relaxed

The angled thumb ring reduces friction & pressure marks & gives secure control of the scissors. Cutting becomes even more pleasant & comfortable.

HERA 48

48 thinning teeth with fine V-teeth serration lend a smooth, easy feeling when closing. Squeezing & pushing of the hair is avoided. The hair is cut easily & precisely.

6.25" Item no. JS44626

The offset position of the two scissor rings relieves tension in the muscles of the arm, neck & shoulders. Cutting becomes comfortable & effortless.

The angled thumb ring reduces friction & pressure marks & gives secure control of the scissors. Cutting becomes even more pleasant & comfortable.

PUBLISHER

Linda Woodhead linda@mochagroup.com.au

GENERAL MANAGER

Jarred Stedman jarred@mochagroup.com.au

EDITOR IN CHIEF

Louise May louise@mochagroup.com.au

ADVERTISING MANAGER

Nina Barbara nina@mochagroup.com.au

ART

Kellie Woodhead kellie@mochagroup.com.au

EXECUTIVE

Brittany Murton brittany@mochagroup.com.au

CONTRIBUTORS Louise

EDITOR’S LETTER

LOUISE MAY

P: 07 5580 5155

F: 07 5580 5166

mail@mochagroup.com.au www.mochagroup.com.au

Every so often someone comes along who changes the shape of our industry. Not just with their business success, but with the way they show up for people and set new standards for what’s possible. For barbering in Australia, Jimmy O’Brien (AKA Jimmy Rod) is one of those people.

From a single chair to a network of barbershops, Jimmy has never lost sight of what barbering is really about - people. Creating spaces where men feel welcome, building careers for barbers, and raising the bar for what community in our industry looks like.

Part of the publication may be reproduced in any manner or form without written permission. Mocha Barber does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Mocha Barber are not necessarily those of the publisher.

No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear.

It’s why I’m so thrilled to have Jimmy join us as Guest Editor for this issue. And it’s why seeing him honoured with the 2025 AMBA Special Recognition Award felt so right. His contribution over the years has been extraordinary, and his impact continues to ripple through every barber who has worked with him, been mentored by him, or simply inspired by his journey.

This issue reflects that same spirit; real, grounded, and people first. You’ll find stories of barbers pushing themselves, of businesses evolving, and of an industry that’s full of grit, pride, and possibility.

As always, Mocha Barber is about you. Your craft, your voice, your community. My hope is that these pages leave you inspired, connected, and proud to be part of something bigger than yourself.

See you in the chair, Louise May // Editor – Mocha Barber Magazine // Editor in Chief – Mocha Group louise@mochagroup.com.au // www.mochagroup.com.au @mochabarbermedia @louise_mochagroup

mocha barber

PUBLISHER

Linda Woodhead linda@mochagroup.com.au

GENERAL MANAGER

Jarred Stedman jarred@mochagroup.com.au

EDITOR IN CHIEF

Louise May louise@mochagroup.com.au

ADVERTISING MANAGER

Nina Barbara nina@mochagroup.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochagroup.com.au

EXECUTIVE ASSISTANT

Brittany Murton brittany@mochagroup.com.au

CONTRIBUTORS

Waaka

GUEST EDITOR

JIMMY O’BRIEN

P: 07 5580 5155

F: 07 5580 5166

www.mochagroup.com.au

When I first picked up a pair of clippers back in 1998, I never imagined where this journey would take me. What started as a passion for cutting hair and connecting with people has grown into a community that stretches across more than 30 Jimmy Rods barber shops. For me, barbering has never just been about hair it’s about people, stories, culture, and creating spaces where men feel at home.

PUBLISHED

This magazine is an extension of that vision. It’s not just about showcasing sharp fades, classic pompadours, or the latest grooming products. It’s about celebrating the craft, the culture, and the community that makes barbering what it is today. Whether you’re a young apprentice learning your first scissor-over-comb, a seasoned barber who remembers when banter was as important as the cut, or a client who treasures the ritual of sitting in the chair, this magazine is for you.

Barbering has changed a lot since I started. Trends come and go, but the heartbeat of this industry remains the same: respect for the craft and respect for people. At Jimmy Rods, we believe in keeping tradition alive while also pushing forward training the next generation, creating opportunities, and making sure every client leaves the chair not just looking better, but feeling better.

I was also thrilled to receive the Special Recognition Award at this year’s AMBA Awards. For me, that honour isn’t just about my journey it’s a reflection of every barber, client, and supporter who has been part of this community along the way. It reminds me that the work we do every day in the chair truly matters.

As you flick through these pages, I hope you find inspiration whether it’s in the stories of barbers chasing their dreams, the products that keep raising the bar, or the culture that continues to evolve. This is your community, and your magazine.

Here’s to the past, the present, and the future of barbering.

See you in the chair,

Jimmy O’Brien. Founder, Jimmy Rods @jimmyrods

IMPORTANT DATES:

PRODUCT ENTRY DEADLINE 2 nd FEBUARY ‘26

GENERAL ENTRY DEADLINE 20 th FEBUARY ‘26

FINALISTS ANNOUNCED 23 rd MARCH ‘26

AWARDS NIGHT 20 th APRIL 2026 GOLD COAST, QLD

IN 2026 THE AMBA WILL BE HELD ON THE LAST NIGHT OF:

KITCH PERFECT KITCH PERFECT

By Zoe Richards - UK

Starting its own quiet revolution, Kitch stands out as a salon rewriting the rules - blending creativity, inclusive values, and retro design to create a space where everyone is genuinely welcome.

Perched confidently somewhere between a 1950s dream kitchen and a scene from a Tim Burton daydream, Kitch isn’t just a salon - it’s a full-blown experience. At the heart of it all are two very different but perfectly balanced forces: Luca Jones and Scott Humphreys.

Luca - a session and TV stylist with razor-sharp creative vision and Scott a tailor-turned barber with branding running through his veins are one of the UK’s most dynamic hair combos. Together, they’ve created what is now considered one of the UK’s most progressive, inclusive and innovative salon spaces. But don’t be fooled into thinking it’s all pastel gloss and Insta-worthy corners - Kitch was built on purpose and passion, not just aesthetics.

“We never set out to just do hair,” says Luca. “We wanted to create a space where absolutely everyone feels like they belongsomewhere that was designed to recreate the nostalgia of having your hair done in the kitchen, surrounded by your best friends.”

And they really mean everyone. From the very beginning, Kitch was imagined as a gender-neutral, identity-affirming space. There’s no ‘ladies’ cuts’ or ‘gents’ trims’ here - just personalised services based on the hair itself, not the person’s gender. Pricing is fair, consultations are thorough, and the whole atmosphere is about comfort, not conformity.

“I’ve always worked in hair,” says Luca, “so I’ve never really experienced what it’s like being a client. But when I started asking friends about their salon experiences, I was shocked. People had felt judged, excluded, even refused service. That was never going to happen at Kitch.”

Scott agrees. “I’ve had my own moments of discomfort in overly macho barbershops - and I present pretty masculine. So, if I’m feeling that, imagine what it’s like for someone who doesn’t feel safe in those environments. We wanted to rip up that rulebook.”

The Power Couple That Built a Movement

It helps, of course, that Luca and Scott are partners in life as well as in business. “Scott started working in a barbershop near my salon and we got set up on a date,” laughs Luca. “I figured if it didn’t work out, I’d just walk a different way to work. Seven years later, here we are - still together, and co-owners of Kitch.”

Their dynamic is electric. Luca brings the bigpicture thinking, calm leadership and creative direction; Scott injects the energy, ideas and flair. They’re opposites in all the right ways, and it works.

“If there were two of me, it would be chaos,” says Scott. “Luca is calm, thoughtful and strategic - he’s the one with the spreadsheets and the serious voice when needed. I’m more about vibes and instinct. We’ve always been clear on our roles. I work more on the brand and visuals, and Luca’s the brains behind the business. That clarity has saved us a lot of rows!”

Still, working and living together isn’t without its challenges. “The thing we argue most about is music,” Luca admits. “Scott’s in charge of the salon playlists and I swear, he’s got Saturday night bangers blasting at 10am on a Wednesday. I have to rein it in sometimes!”

A Salon Like No Other

Walk into Kitch and you’ll immediately see - and feel - what sets it apart. Think retro Americana - sugary pastel pinks and blues, vintage kitchen cabinets, and bespoke stations designed to look like 1950s cookerscomplete with fridge and tumble dryer doors that double as storage. It’s clever, creative and bursting with personality.

“We designed everything ourselves,” says Scott. “And then we had it made by a company that usually builds festival sets. It’s not off-the-shelf stuff. Our mirror units have secret cupboards behind them, our benches double up as storage, and even the trolleys slot in like kitchen appliances.”

But beyond the aesthetic joy, Kitch is practical too. A recent renovation saw the addition of an upstairs space and a proper boiler (a big upgrade from the temperamental electric shower setup that ran cold whenever someone flushed the loo next door). “Honestly, being able to use both backwash basins at the same time now? Game-changing!” laughs Luca.

Leading with Heart

Perhaps the most powerful thing about Kitch is the feeling it gives clientsmany of whom say it’s the first salon where they’ve felt truly comfortable.

“We’ve had clients tell us it’s the only place they’ve been gendered correctly,” says Luca. “We don’t use badges or pronoun pins; we just use names. It’s simple and respectful.”

And their inclusive ethos doesn’t stop at the client experience. Behind the scenes, Kitch is a place where team members are celebrated for who they are, where creativity is nurtured, and where community matters. “We’ve learned loads from friends who run LGBTQ+ charities,” adds Scott. “We’re always growing, always listening. It’s not about ticking boxes. It’s about doing what’s right.”

That approach has paid off. The salon recently won top slot at the Creative HEAD Most Wanted Awards for Client Experience - a moment Luca describes as hugely validating. “It felt like a big pat on the back,” he says. “It proved that we’re doing something meaningful. That our ethos isn’t just a nice idea, it’s working.”

What’s Next for Kitch?

With one wildly successful site under their belts, Luca and Scott aren’t slowing down any time soon. “We’re definitely looking at opening another site,” says Scott. “And then who knows? A little collective of Kitch salons maybe. That’s the dream.”

But for now, the pair are focused on keeping Kitch exactly what it’s always been - a one-of-a-kind, heart-led salon where everyone is welcome, celebrated, and made to feel a foot taller by the time they leave. “Hairdressing is about confidence, connection and creativity,” says Luca. “And when all three come together? That’s magic. That’s Kitch.”

@kitchhair

FROM TIKTOK TO FADES

How The Future Of Barber Training Is Being Rewritten

By Guest Editor, Jimmy O’Brien

Meet

Natalie Turmine, the CEO of Service and Creative Skills Australia (SaCSA). SaCSA is the Jobs and Skills Council for the Arts, Personal Services, Retail, Tourism and Hospitality sectors.

Working within a tripartite approach, SaCSA is the critical link between industry stakeholders, government and unions and aims to provide a stronger, more strategic voice in ensuring Australia’s Vocational Education and Training sector delivers stronger outcomes for employers, workers, learners, trainers and educators.

SaCSA is currently undertaking a full review and update of Hairdressing and Barbering Qualifications, which includes the Certificate III in Barbering. We caught up with Natalie to learn more about this project and the implications it will have for the Barbering industry.

SaCSA has been leading the Review of Hairdressing and Barbering Qualifications, which includes the CERTIFICATE III IN BARBERING. What’s driving this review, and why now?

The Hairdressing and Barbering industries have seen massive change in recent years, from evolving client expectations and emerging business models to the influence of social media and digital platforms. However, what we’ve consistently heard through deep engagement with industry is that the current training qualifications haven’t kept up with this pace of change.

That’s why SaCSA is leading a full review of the core qualifications in Hairdressing and Barbering, including the Certificate III in Barbering. We’re looking at everything from foundational training right through to the Diploma level. The aim is to ensure that training is practical, relevant, and reflects what barbers and hairdressers need in today’s real-world environments.

What are some of the key issues or challenges the industry has raised about the current qualification?

One of the key concerns is that the current qualification doesn’t reflect how barbering actually works in practice.

The language in the training package doesn’t use barber-specific industry terms, which creates confusion between what’s taught and what’s done on the job.

Another issue is that the structure and content of the qualification still follow a salon-based service model, but barbershops tend to be much faster-paced. They’re often walk-in based, with shorter service times and a higher client turnover, which is something the current training approach doesn’t really support.

There’s also a mismatch in skills. Some units include things like basin

services that don’t align with what barbers require. At the same time, the technical skills that are vital, like clipper work, fades and beard sculpting, aren’t always being taught to the standard expected by industry. That’s partly because many RTOs struggle to find trainers with current, specialist barbering experience.

We’re also hearing that apprenticeships, as they currently stand, aren’t always sustainable for employers, particularly smaller barbershops that need someone on the floor quickly. And because there’s no requirement to be qualified to work as a barber in most states, there’s not a strong incentive for learners to complete their training. Dropout rates remain high, often driven by poor experiences with RTOs, low learner engagement, or the extended duration of the formal Certificate III pathway.

What does a “fit for purpose” qualification look like in today’s barbering industry?

A fit-for-purpose qualification in barbering should reflect the real needs of the industry from day one. That means learners are acquiring the appropriate skills and knowledge needed by industry and are being taught by experienced barbers who can deliver contemporary, technical skills like skin fades, scissor work, beard sculpting and razor techniques.

It also needs to be hands-on and relevant to how barbershops operate, which is fast-paced, walk-in based and focused on job-ready skills. Real client interaction and real-world experience should be built into the training from the outset.

Flexibility is another key factor. We’re hearing strong support for modular or staged pathways that get learners onto the floor quickly, support sustainable employment, and still allow them to work towards a full Certificate III over time.

The qualification should also offer opportunities to extend into advanced skills, from colouring and longer hair styling to grooming and waxing, to reflect evolving services offered by modern barbershops. It should support business readiness too, with elective units in branding, social media and client retention to help barbers move into self-employment or freelance work.

Training should embed professionalism and customer experience, including building the interpersonal and cultural skills needed to offer inclusive services and build client trust.

Ultimately, a fit-for-purpose qualification is one that motivates learners to stay engaged, builds their confidence, and prepares them for a long, successful career in the barbering industry.

Beyond technical skills, what other capabilities are becoming essential for barbers today? How might these be reflected in training?

While technical ability is core, today’s barbers also need a broad set of professional and personal capabilities to succeed.

Strong client communication is essential to build rapport, manage expectations, and create a welcoming, inclusive environment for all clients. Training should help learners develop these interpersonal skills and cultural awareness from the start.

Time management is also critical in a fast-paced, walk-in barbershop. Barbers need to work efficiently while maintaining quality. This means training should mirror that pace and help learners build confidence in working to time.

Professional presentation and hygiene remain non-negotiable. A fit-forpurpose qualification should reinforce high standards in personal grooming and maintaining a clean, safe workspace.

Digital skills are also increasingly important. Many barbers build their client base through social media and use booking platforms to manage their business. Training could offer optional units or exposure to tools like Instagram, TikTok and digital booking systems.

There’s also value in developing basic commercial awareness. Understanding things like pricing, customer loyalty, and rent-a-chair or commission models can support learners in real-word career success.

Finally, confidence and resilience are vital in a hands-on, client-facing job. Training should support learners to build self-assurance, receive and act on feedback, and develop a strong professional mindset.

By embedding these capabilities into the qualification, we’re preparing wellrounded professionals ready to succeed in today’s evolving industry.

With an evolving workforce, what do you see as the biggest opportunity for attracting and retaining new talent in barbering?

One of the biggest opportunities lies in how we promote the career pathway. Young people want to see where barbering can take them, not just the entry point. That could be mastering advanced fades and grooming, competing at a national level, or eventually opening their own barbershop. Making that progression visible and achievable is key to sparking long-term interest.

Training also needs to be fast, hands-on and job ready. Learners want to build skills quickly and start working. Modular or skill-set-based entry options can help keep them engaged and employed, while still supporting a full qualification pathway over time.

Telling real success stories from within the industry can also be powerful. When learners see barbers who’ve built strong personal brands, loyal client bases or successful businesses, it shifts the perception of barbering from a short-term option to a career with real potential.

Another big factor is the quality of the training experience. Trainers with recent, real-world barbering experience who are passionate and connected to industry make a huge difference. Investing in this workforce will help students feel seen, supported, and inspired to stay the course. Lastly, the industry has an opportunity to focus on inclusion. Today’s learners are looking for workplaces and training environments that reflect modern value, inclusive of all genders, backgrounds and identities. That sense of belonging needs to be built into both the culture and the curriculum if we want people to stay and thrive.

SaCSA will be undertaking more consultations across Australia. What can barbers expect from this process, and how can they get involved?

Barbers can expect a genuine opportunity to help shape the future of their industry. SaCSA is running barber-specific consultations to better understand what’s working, what’s not, and what needs to change in the current Certificate III in Barbering. This is your chance to make sure the next version of the qualification truly reflects the realities of barbering today.

Our nation-wide roundtables will commence this September. We want to hear directly from barbers. Whether you’re a shop owner, rent-a-chair operator, apprentice, or trainer, your lived experience matters. Your insights into training, workforce needs and career pathways will help guide the reforms.

We’ll be sharing what we’ve heard and showing how it’s being used, so you can see your voice is being heard and making an impact.

To get involved, keep an eye on our website and LinkedIn. You can submit an enquiry on our website or sign up for our monthly newsletter to stay in the loop.

www.sacsa.org.au

“TÚS MAITH, LEATH NA HOIBRE.”

A good start is half the battle.

By Guest Editor Jimmy O’Brien

That mindset has carried Ronan Storey, a barber from Donegal on Ireland’s rug-ged northwest coast, all the way to Brisbane, Australia where he’s now shaping the next generation of barbers at The Barber Academy.

Mocha Barber’s Guest Editor Jimmy O’Brien, chats with Ronan...

Ronan, can you tell us a bit about yourself where you grew up and what first drew you to barbering?

I’m Ronan Storey, 27 years old, and I’ve been barbering for about eight years now teaching for the last two. I’m originally from Donegal, up in the northwest of Ireland. What first drew me to barbering was my love for styling my own hair when I was younger. I’ve always been hands-on. I wasn’t great at school, but I excelled in practical subjects like woodwork. I remember watching my own barbers and loving the energy of the shop floor the banter, the style, the confidence. That whole vibe pulled me in.

What was it about the barbering trade that stood out for you compared to other paths in life?

It was the sense of community. When you walk into a barbershop, there’s laughter, real talk, and everyone’s just being themselves. I loved how each barber had their own style, from their clothes to the way they cut. It felt like a place where individuality was celebrated.

Before joining The Barber Academy, what were you doing? Where did you learn how to cut hair?

Before joining the Academy, I was in Dublin managing one of the shops for Cut & Sew. I spent three amazing years there, learning from some of the best barbers in Europe. I also studied at a barbering and hairdressing college, where I completed both my Hairdressing and Barbering Certificate III.

Tell us about your career so far at The Barber Academy. I started in January 2023 as Head Trainer at our Brisbane location. I train both ap-prentices and full-time students taking them from absolute beginners to job-ready barbers in about 7 to 12 months. I’m also more involved with the barbershop side now, doing in-house training. Once a week, I head down to our Robina location to teach there as well.

What was your first day like at The Barber Academy? Any standout memories?

On my first day, I did a demo for the current students. The standout moment for me was seeing how excited they were to learn a different style of cutting. Some of them had never seen that approach before, and by the end of the day, the energy in the room made it clear I was in the right place.

Can you describe a typical day of training? What skills are you teaching? What’s the environment like?

A typical day starts early I grab a coffee and get the shop set up. If I’m doing a demo, I prep everything before the students arrive. Music is key we keep the vibe right. New students work on theory and mannequin cuts. More advanced students set up like they would in a real shop, running through full client services so they’re job ready. At the end of the day, we clean down, then sit together for a debrief what went well, what didn’t, and what we’re working on tomorrow.

What’s it like learning under the Jimmy Rods ethos? What makes their approach different?

I really connect with the Jimmy Rods approach. It’s not just about how to cut hair it’s about giving clients the full experience. From offering a beer or water when they walk in, to finishing with a razor neck shave, it’s that old-school barbering hospitali-ty that makes the difference. And it’s taught in a way that’s simple and easy to un-derstand.

What do you love most about the training the technical side, the people, or the shop vibe?

Honestly, all of it. Watching new barbers go from not knowing how to hold scissors to smashing out amazing cuts is the best feeling. I love the shop vibe it’s one of the main reasons I do what I do. I also enjoy when students ask questions and want to dig into the technical side. I’m big on precision cutting, and I love when they want to master that part too.

Who inspires you in the barbering world? Any barbers you follow or look up to?

Sam Rascals really inspires me. He keeps things simple but executes them perfect-ly. His content, his style, his cuts everything is top tier. Sean the Barber is another one his cutting skill is next level, and I’d love my work to evolve in that direction. And then there’s Nath Shapes probably the best precision cutter right now. I can’t wait to learn more from him and pick his brain about all things barbering and hair-dressing.

Do you have a favourite style or cut you love doing?

Yeah, my favourite cut is a slicked-back graduated style with a skin taper. And I love doing beards clean fades into well-shaped facial hair is just such a satisfying finish.

How important is it to build a connection with clients while training?

It’s everything. Connection builds trust. And when a client trusts you, they’ll tell you what they really think about their hair, and you can work together to find the best style for them. That’s how great haircuts happen.

What makes a great barber in 2025 and how is The Barber Academy preparing students for that?

A great barber in 2025 is an all-rounder. At The Barber Academy, we train our stu-dents to deliver top-tier customer service, consultations, and cutting skills. Whether it’s scissors or clippers, fades or longer styles they’re confident with it all. That’s what makes them stand out.

What’s your favourite thing about working in a real barbershop while you train?

The atmosphere and the buzz. It keeps things exciting and real. It’s the best place to learn students build confidence fast because they’re in the environment they’ll be working in.

If someone’s thinking about joining The Barber Academy, what would you tell them?

I always go back to this quote: “Tús maith, leath na hoibre” “A good start is half the battle.” We’ve got a free online space called The Hair & Barbering Community where you can connect with other barbers, hairdressers, and educators and even access free training. If you’re still in school, we offer a Certificate II in Barbering. It gives you a proper taste of what it’s like to be in a barbershop and helps you figure out if it’s right for you.

Looking ahead, the sky’s the limit.

I’m building something bigger one cut, one student, one shop at a time. With my hustle and love for the craft, there’s no telling how far I’ll go. Whether it’s opening my own shop, levelling up my skills, or inspiring others to follow the same path, this is just the beginning.

@ronanstory_hair @thebarberacademyaus

KURTLAND A Rising Star

By Kalib Monaei & Jayden Waaka – Not About Us Podcast

At just 16 years old, Kurt Land is turning heads across Brisbane’s barbering scene as one of the most exciting young artists in the industry today. Known for his sharp eye for detail, relentless pursuit of perfection, and a unique perspective on the artistry of hair, Kurt has developed a signature style all his own.

Many already consider him a “generational talent” a rare blend of skill, creativity, and drive. He stands as living proof that the future of barbering is in good hands, with stars like him lighting the path forward.

Raised in Brisbane’s outer-west, in the regional city of Ipswich, Kurt struggled to find his place within the structure of school life. Early on, he recognised that the traditional path wasn’t for him, his creative instincts were pulling him elsewhere. After leaving school in Grade 8, Kurt took a job at a local car wash, cutting hair on the side whenever he could. During this period, he found himself mixing with the wrong crowd, and watched many of his peers end up in juvenile detention. That was his wake-up call. Kurt made the decision to commit fully to his passion and pursue barbering as a career. Now, just a few years later, Kurt is the proud owner of his own barber studio, located right next to the car wash where his journey began. With a loyal and growing clientele, and a crew made up of close mates turned employees, he’s created a business and lifestyle that once lived only in his imagination.

In this Q&A, we catch up with Kurt to explore the journey so far from cutting his dad’s beard in primary school to running his own barbershop as a teenager. We get an inside look at the mindset of this rising star and discover

what drives the next generation of barbers to break barriers and build legacies.

Tell us about your barbering journey so far! How did you get into the industry, and what attracted you to the barbering scene?

It all started when I was still in primary school, just playing around with cheap clippers and trimmers, doing my dad’s beard for fun. Over time, I began doing my own line-ups, because the hairdressers I was going to couldn’t get it how I liked. That’s when I started taking more control over my look.

I’ve always been into art and drawing, and I’d definitely call myself a bit of a perfectionist. In Grade 7, I gave my first proper haircut, and all my mates started saying I looked like a barber. So, I just kept cutting their hair for fun, not knowing at the time how far it would take me. What started as a hobby slowly became something much bigger.

What do you love about barbering?

For me, barbering is another form of art, and I’ve always loved art. It’s a creative outlet that lets me express my style, especially when I’m doing tracks, designs, or freestyle work. It’s hard to explain, but when I’m cutting hair, I see things differently, shapes, colours, textures, it’s like I step into a different world, and that feeling just makes me happy.

Barbering also saved me from going down the wrong path. It taught me how to be a leader, not a follower. Beyond the cuts, I really value the connections I build. I love being able to create a space where clients feel comfortable opening up. It’s not just about the haircut, it’s about offering support, advice, and a safe place to just be real. That’s one of the biggest reasons I love what I do. It’s more than hair, it’s community, creativity, and connection.

Who inspires you?

One of the first barbers who really inspired me was Vic Blends. I was drawn to his content and how selfless he is with his craft. Watching him go out on the streets, offering free haircuts, having meaningful conversations with complete strangers, and blessing them with confidence, that really impacted me when I first started cutting. It showed me how barbering can be so much more than just a service.

Another big inspiration early on was Chop Lloyd. As a left-handed barber myself, it was huge for me to watch someone experienced and lefthanded showing how to properly hold clippers and scissors. Most of the people teaching me at the time were right-handed, so seeing someone who moved like me helped me develop my own technique and scissor control. That really boosted my confidence and helped me find my flow.

I’m also inspired by Sam Rascals, his lifestyle, creativity, and overall style have played a big role in how I’ve shaped my own barbershop setup. His approach to the craft and how he presents himself has definitely influenced the vibe and vision behind Link Atelier.

Why do you think networking is important in our industry?

Networking is massive. This past year, I’ve had the chance to attend events like Expo4Barbers and the Spasifik Cuts 20-Year Barber Battle, and being part of those experiences has really pushed me to elevate my craft. It’s inspired me to stay hungry and chase bigger goals, especially my dream of one day becoming an educator. Through networking, you’re able to learn from others, hear their stories, and apply those lessons to your own journey. It’s a chance to grow, both technically and mentally. For me, it’s also sparked a real passion for teaching. I love giving advice, helping my mates up-skill, and doing whatever I can to help them improve their craft.

In the end, networking isn’t just about getting your name out there, it’s about building community, sharing knowledge, and lifting each other up.

Tell us about Link Atelier?

When I first dropped out of school in 2023, I was just 13 years old, and all I really wanted to do was cut hair. But building a solid clientele at that age was tough, most of my clients were still in school themselves. So, I decided to work at the local car wash during the week to earn some money, while cutting hair on weekends. What I didn’t realise was that this decision would lead to a once-in-a-million opportunity that would kick off my barbering career for real.

Next to the car wash, there was an empty space that used to be a car detailing bay. One day, my boss mentioned that it would be cool to turn it into a barbershop. At the time, not many people knew I was even cutting hair, not even my boss. But I told him what I was doing on the weekends

and how much I loved it. He gave me a shot, and that’s when I stepped in and created Link Atelier. Now that I’ve officially qualified, I’ve opened the shop to my close mates, who I’ve brought on as part of the team. I’m helping them build their own clientele, develop their skills, and grow as barbers. The energy and vibe in the shop when we’re all on is something special, it’s electric. I’m forever grateful to the car wash owner for seeing something in me and giving me the chance to turn my passion into a business.

What’s some advice you’d give to young barbers in the industry?

Do barbering to be a barber and do it because you genuinely love it. I think one of the biggest mistakes some young barbers make today is getting into the craft for the wrong reasons. They’re chasing views, likes, and followers, trying to become influencers, instead of focusing on the art itself. I’ve always loved barbering, art, and being creative, and this industry allows me to express all three in my own way. When you focus on what you truly love about the craft, everything else will follow naturally, the skills, the clients, and even the recognition. Barbering is more than content, it’s community, creativity, and consistency. Stay true to that, and you’ll go far.

What’s coming up for you in the next 12 months?

Over the next year, I’m really focused on continuing to grow my business and inspire growth within my team. I’ve been pushing the mindset, “Our Shop, Our Space, we build together.” It’s not just about my success; it’s about all of us rising together. I’m also excited about the possibility of traveling and learning more about barbering internationally. I want to network with other barbers around the world, exchange ideas, and expand my knowledge of the craft. One of my biggest goals is to travel to Vietnam, which is part of my cultural background and offer free haircuts to the less fortunate. Vic Blends inspired me with how he gives back, and I want to do something similar in a place that means a lot to me personally.

Lastly, I hope to start educating, whether that’s mentoring others, running workshops, or sharing my journey to help the next generation. If the opportunity to teach and inspire other barbers comes up, I’ll be ready.

@kurtlandbarber @linkatelierbarber

NEWS & GEAR.

The Bald Theory Care Set 5 – Essential Scalp Care for the Modern Bald Look

Embracing a bald or closely-shaved style requires dedicated scalp care— and the Bald Theory Care Set 5 delivers just that. Designed with barbers and their clients in mind, this kit elevates the grooming experience with five crucial steps:

• Shaving Gel Exfoliator: Smooths and prepares the scalp for a close shave, helping to prevent ingrown hairs and irritation.

• Aftershave Relief Balm: Soothes with aloe and tea tree, calming any redness or discomfort post-shave.

• Purifying Shampoo: Gently cleanses away buildup with a sulphate-free formula, keeping the scalp fresh and healthy.

• Moisturising Serum: Lightweight, deeply hydrating, and packed with natural oils and antioxidants.

• SPF 30 Scalp Moisturiser: Shields exposed scalps from sun damage without greasiness.

Easy to integrate into shop services or retail, this 5-piece set helps barbers deliver smoother shaves, happier clients, and healthier scalps—every time. Make The Bald Theory Care Set 5 your go-to for superior scalp care. Every bald head deserves it! www.joiken.com.au

Matt Clarke Joins 4BARBERS as Creative Director: A Powerhouse Appointment Set to Elevate the Industry

In a move that has the hair industry buzzing, 4BARBERS has officially welcomed Matt Clarke as its new Creative Director — a role that promises to infuse the brand with world-class creative vision and unmatched industry expertise.

Clarke is no stranger to excellence. As a multi-award-winning hair specialist, his career has been defined by a relentless commitment to innovation, artistry, and the pursuit of perfection. From his early days on the salon floor to gracing global stages as an educator and creative force, Matt has built a reputation as one of the most talented and forwardthinking professionals in the game.

Now, he brings that same energy, vision, and industry respect to 4BARBERS — a brand already recognised as a driving force in barbering culture, education, and premium tools. His appointment marks a strategic step in the company’s growth, signalling a new era where creativity, education, and brand development converge to set new benchmarks for the industry.

A Visionary at the Helm: As Creative Director, Clarke’s influence will be felt across every facet of 4BARBERS — from brand identity and product launches to education platforms and global events. His unique ability to blend technical mastery with creative storytelling will help shape the brand’s visual and educational direction, ensuring it continues to inspire professionals both in Australia and abroad.

Clarke is particularly passionate about mentorship and skill development, which aligns perfectly with 4BARBERS’ mission to empower barbers and hair professionals at every stage of their careers. Expect to see him not only behind the scenes directing creative campaigns, but also front and centre at shows, workshops, and industry gatherings, sharing his insight and elevating the craft.

Driving Growth and Innovation: With Clarke on board, 4BARBERS is poised to expand its reach and influence. His global network and industry insight will help the brand connect with new markets, collaborate with international leaders, and push creative boundaries like never before.

“This is more than a role — it’s an opportunity to help shape the future of barbering,” says Clarke. “4BARBERS has always stood for quality, education, and community, and I’m excited to amplify that message to the world.”

A Bold New Chapter: For 4BARBERS, Clarke’s arrival represents more than just a new hire — it’s a commitment to raising the creative standard of the industry. With his leadership, the brand is set to inspire, educate, and empower on a global scale, making this one of the most exciting chapters in its history.

@4barbersau @matt.clarke.hair

Hurry – Limited stock on these Selected Styles!

Upgrade your barber space with these bold statement chairs from Comfortel – now on sale!

Tiger Barber Chair well, hello there, Tiger! Fierce and ferocious, this chair is as golden as the rays of the sun and dressed in sleek black upholstery –a true throne for the king of the jungle.

Forest Barber Chair in Sage Green. Meet Forest, the happy camper of barber chairs. Rugged in style with textured Sage Green upholstery, it’s inspired by nature and ready to take your clients deep into the great outdoors.

Don’t miss out–shop now while stocks last! www.comfortel.com.au

Introducing the NEW Solo Foil Shaver By Pro-One

Perfect for precise edge detailing due to the ultra-thin hypoallergenic foil. Ideal for sensitive skin reducing the risk of irritation, razor bumps and ingrown hairs.

Contact M&U Imports 03 9555 1533 sales@muimports.com.au

Shake It. Spray It. Style It

. No time? No problem!

Shake it delivers fast, no fuss freshness with zero residue. No aerosol, no powdery mess , just clean, revived roots in seconds. Your toolkit just got an upgrade. shake it is a liquid dry shampoo spray that performs like a pro. No aerosols. No residue. Just instant freshness and lift, without ruining your style. Use it post colour, pre style, or mid-week to extend the look.

• Dries on Contact – No waiting. No residue.

• Scalp-Friendly – Gentle on sensitive clients.

• No Aerosols – Salon safe and space friendly.

• Eco Smart – Vegan, cruelty free & made sustainably.

• Australian Made & Owned – Supporting local. Create volume, extend blow waves, refresh fringes , just shake it. Designed for hairdressers, Loved by clients. Proudly distributed by Heiniger www.heiniger.com.au

Wella Company Welcomes Rekishia Jessup as General Manager, South Asia and Pacific, based in Sydney, Australia.

Wella Company, a global beauty leader with a portfolio of iconic hair, nails and beauty tech brands for industry professionals and consumers, has proudly announced the appointment of Rekishia Jessup as General Manager, South Asia and Pacific.

Incorporating Australia and New Zealand within her leadership scope, Rekishia’s appointment was effective from July 1, 2025, and she will be based at Wella Company Australia, New Zealand and Greater Asia’s head office in Sydney, Australia.

Bringing over 18 years of diverse global brand marketing and business strategy experience, Rekishia has spent the past four years at Wella Company based in the US, most recently as Senior Vice President of the world’s #1 Salon Nail Brand, OPI, the world’s #1 Professional brand for thicker, fuller hair, Nioxin, and visionary hair brand, Sebastian Professional.

Her extensive background spans beauty, fashion, jewellery, and lifestyle sectors, with leadership roles at renowned agencies in Sydney and New York.

Rekishia’s appointment comes at a pivotal moment of growth and transformation for Wella Company. Her deep expertise in consumer-led, social-first communication strategies and her nuanced understanding of the Australian, New Zealand and Asia Pacific markets will empower Wella Company to strengthen its connection with both industry pros and consumers to further accelerate growth across the region.

Reflecting on her appointment, Rekishia shared: “I’m honoured to lead Wella Company South Asia and Pacific during such a transformational phase. The passion and creativity within the Wella family here is truly inspiring. I look forward to collaborating with our incredible team and salon and retail partners, to deliver innovative experiences that elevate both creativity and business success within the hair and nail industry. On a personal note, I am excited to return to my home country of Australia to begin this new chapter.”

Stephanie Mason appointed as Global MD

New Global Managing Director of Cloud Nine, Stephanie Mason, is taking the reins of the international hairstyling brand at a pivotal moment. In her new role, Mason will spearhead Cloud Nine’s growth and expansion plans worldwide. She joins as the company embarks on a rebrand that is bold and set to challenge category norms.

“We’re not only entering a new phase of exponential growth here at Cloud Nine; we’re also doing it differently. Our rebrand is not just meaningful, it’s grounded in our values, with product innovation and excellence at the core. These, combined with team talent and working in close partnership with stylists, will see Cloud Nine instil a new era in heat hair styling. One where consumers will actively seek out our Intelligent Hair Technology, tools which adapt to your hair’s specific needs to promote strength, glossiness and long-lasting health.”

Having started her first business at 23—Showpony—which she scaled to 22 countries before its 2023 sale to Kevin Murphy, Stephanie Mason is no stranger to the hair industry. Following her breakout success, she helped several brands to grow and navigate the realities of scaling globally, before joining Cloud Nine.

Stephanie credits an environment that nurtures female leadership and innovation for her career success: “Cloud Nine Honorary Chair, Susan Powls, has always been a great inspiration to me. Entrepreneurial success

• cont’d over page...

NEWS & GEAR.

stories like Susan’s—raw, authentic, and powerful—are the foundation of our brand and, I believe, the key to connecting with our customers on an even deeper level. As women, we all know what it’s like to be written out of the narrative—now it’s time to own our triumphs and support others to do the same,” Stephanie said of her appointment.

Martin Rae, Chairman of Cloud Nine, said, “Since joining the business earlier this year, Stephanie’s expertise and contribution have proved invaluable to fuelling our continued double-digit growth.

“Female leadership has always been a huge part of Cloud Nine. When my mum first founded ghd in the early 2000s, she was an innovator who fought hard to have her ideas acknowledged. As a business where 67% of our workforce is female, we’re proud to continue our legacy of elevating and crediting leaders like Stephanie Mason. It’s important for our brand, the industry and our team that women are front and centre as we champion this new era of healthy hair styling.” www.cloudninehair.com

Dateline Imports Inspires at Hair Festival 2025 Global Icons, Next-Gen Talent & Scalp-First Solutions

Dateline Imports proudly wrapped up another successful year at Hair Festival 2025. From education to innovation and creative inspiration, Dateline Imports took centre stage with a dynamic lineup of industryleading brands: Malibu C, BaBylissPRO and StyleCraft by Silver Bullet. Malibu C led the way in scalp-first education with a strong focus on the connection between scalp health, hair quality and long-term growth. A major highlight was the official launch of the new Corrective Colour Toolbox, a must-have bundle with everything a salon needs for fast, nofuss, vegan colour corrective services. Designed to support colourists in achieving cleaner, more even results while supporting scalp integrity. Joining the festival all the way from the U.S., Malibu C Global Educator Missy Peterson (@missypetersonhair) a Certified Trichologist, Cosmetologist and Corrective Colour Expert, delivered demonstrations both on THE STAGE and at the Malibu C stand, showcasing the brand-new Corrective Colour Toolkit. Missy also demonstrated The Head Lab Kit, Malibu C’s hero in salon service, educating attendees on the importance of removing unwanted complex compounds from the hair and scalp. The festival also marked the debut of two exciting product innovations: the Malibu C Scalp Scrub and B5 Scalp Skin and Hair Revitaliser Mist, both formulated to detoxify, soothe and boost overall scalp hydration.

BaBylissPRO brought the heat to the main stage with Paul Percival (@ paulpercivalhair), Global Ambassador and iconic UK session stylist. Over two days, Paul created four standout looks using BaBylissPRO’s latest styling tools, including a modern beehive, voluminous blowout, seamless extensions, and curls with dramatic texture.

Alongside Paul, members of our talented BaBylissPRO Australian Education Team, Fraser Forsey (@fraser4barbers) and Simon Doyle (@simondoylehair), took to the Dateline Imports Stage to share their expertise in barbering techniques and styling trends, while showcasing the groundbreaking BaBylissPRO FXONE barbering ecosystem: one battery, unlimited tools.

Barbering took a bold leap forward with StyleCraft by Silver Bullet, as we proudly welcomed next-gen creators Cooper O’Donnell (@2_Fadedd_)

and Oxlan (@oxlanblends) to our stage. Both just 16 years old, these rising stars captivated the crowd with their skill, confidence and fresh approach to the craft, proving the future of barbering is already here.

From international icons and next-gen talent, education that empowers and products that perform, Hair Festival 2025 was a defining moment for Dateline Imports. Bigger, bolder and more inspiring than ever before, our presence at this year’s festival was a celebration of everything we stand for. Dateline will be back in 2026 with even more innovation, inspiration and industry-leading tools. www.datelineimports.com.au

Salons set to save on everyday expenses with exclusive perks and discounts program from Timely

Timely has launched a new perks and discounts program for customers in Australia and the UK, proving once again why it’s the country’s leading salon software platform.

The programme is designed to help salon professionals save on everyday business essentials, with exclusive discounts from trusted brands like Foil Me, SalonFirst, and Your Leasing Co.

“We all know there’s a cost-of-living crisis, but we hardly ever talk about the ‘cost of doing business’ crisis, ” says Sherri Ponisi, ANZ Partnerships at Timely. “We created this program as a practical way to support our customers.

It’s about more than discounts; it’s about building long-term value for our community.”

Active Timely customers can access exclusive discount codes just by logging into their account.

And just one week into the program, many Timely customers have already started redeeming offers and reaping the benefits, a sign that the program is filling a real need in the market.

Costs are on the rise for hair and beauty businesses everywhere. Which is why Timely is actively working to expand the programme into New Zealand by adding more partners, and bringing value to even more businessowners

“Timely is here to help make running a salon easier in every way. Not only by cutting down on admin or bringing in new clients, but by easing some of those little everyday costs that can really add up over time,” says Sherri. “This perks and discounts programme is our way of doing just that.”

Learn more about the programme and the latest savings at: gettimely.com/exclusive-perks-and-discounts @timely

JAGUAR has always been distinguished by its high product quality and numerous patents and intellectual property rights, making it one of the world’s leading manufacturers. Today, professionals in over 80 countries worldwide use the products of the Solingenbased company. In addition to a high-quality range of brushes, combs and electrical items complement the core business of scissors and knives.

JAGUAR: Points Of Difference Quality Factors Hairdressing scissors are a highly complex tool, the result of in-depth expertise, intensive research, and years of experience. Approximately 120 steps are required to complete a pair of JAGUAR scissors. In addition to aesthetics, JAGUAR emphasizes four quality factors: ergonomics, screw connection and scissor tension, the cutting edge, and the steel.

Steel Composition: The quality and chemical composition of the steel form the foundation of high-quality scissors. JAGUAR uses only the finest

steel grades from the world’s leading manufacturers. From this steel, the scissor blanks for future JAGUAR scissors are forged and hardened using in-house hardening equipment at the Solingen factory. The high-quality blades of the BLACK, GOLD, and SILVER LINE are also manufactured there. Thanks to special technologies and materials, the long service life and sharpness of JAGUAR scissors are ensured.

Ergonomics: The ergonomic requirements for hairdressing scissors are constantly increasing. All JAGUAR scissors are designed to optimally support the natural hand position when working with the scissors. Ergonomic working can counteract wrist and elbow misalignment, thus preventing health problems

Tension Accuracy to 100th/mm: The screw connection and the deflection of the scissors halves create the necessary tension in the scissors. This influences the opening and closing of the scissors and is noticeable in the smoothness of the action. To achieve the necessary tension, each JAGUAR blade is dressed by hand and using computer measurement techniques. This process guarantees optimal and consistent quality – accurate to within a hundredth of a millimeter in the highestquality JAGUAR hairdressing scissors.

The Cutting Edge: The quality of a cutting edge is evident in every haircut. The design of the cutting edge is influenced primarily by the correct choice of steel and the shape. The optimal cutting angle, combined with the craftsmanship, creates exceptional sharpness.

Coating: Some scissors in our range feature a high-quality coating as a visual highlight. These coatings also protect against nickel allergies, as they prevent direct contact between skin and steel. There are two types of coating: decorative and titanium. The decorative coating is a highstrength coating and is often designed to reflect current fashion trends. The titanium coating, on the other hand, is very thin and harder than steel. Both coatings are very durable and hard-wearing.

Production: The most important tool for a hairdresser is the scissors. The blades close and open up to 1,000 times during a haircut. To make cutting as relaxing as possible for the hairdresser, JAGUAR scissors are manufactured according to strict quality standards: - Solingen craftsmanship and engineering for 90 years - Made in Germany - Selection of high-quality stainless steels - Ergonomically optimized design - Smooth operation, sharpness and handiness

JAGUAR uses state-of-the-art computer-controlled machines for production. However, the craftsmanship of specialists remains indispensable: Each pair of scissors undergoes more than 120 steps, including multiple quality controls. Our approximately 200 employees passionately produce up to 2,000 pairs of scissors every day.

You’ll feel this passion in your scissors. For

APPRENTICE TO BARBER

10 Lessons I Learnt the Hard Way

By 2025 AMBA Best ANZ Barbershop

3. Step Outside of Your Comfort Zone

Every time I’ve avoided something that scared me, I’ve regretted it later. The times I’ve grown the most have been when I pushed myself. Whether that was cutting a style I wasn’t confident with, entering a competition, or stepping onto a stage. It’s uncomfortable, but it’s also where you level up the quickest.

Lesson: The cuts that scare you are the ones that make you better.

4.

Long Hair Isn’t Going Anywhere

Many barbers tend to lean into fades and shorter cuts, but long and mid-length styles are in demand more than ever. For me, scissor work on longer hair has always been my strongest area. It’s actually helped me build a loyal clientele, because clients with longer hair value patience, precision, and trust. The truth is that long hair isn’t going away... Barbers who can confidently handle a variety of hair length will always stand out.

Lesson: Get good at long hair now, or risk missing out on a deeply loyal clientele.

5. “Old School” vs “New School”

Barbering is built on tradition but is constantly evolving. “Old school” techniques are the foundations for everything that we do in the shop and without them, we wouldn’t have the new techniques that we do. There is a time and a place for both. I make time to practice old-school and “new school” techniques. Understanding both has not only made me more versatile but also helped me start shaping my own niche.

Lesson: Balance tradition with innovation. Both matter.

Barbering is one of those trades that looks simple from the outside but can feel huge once you step into it with so much more to learn. When I finished barber school 18 months ago, I thought I had a decent idea of what the job would take. The reality is that every day in the shop brings new challenges, and most of the best lessons I’ve learnt so far have come the hard way.

I studied both full time and as an apprentice, which gave me the basics, but it was only when I got on the shop floor that things really clicked. Since then, I’ve been lucky enough to rise to a Senior Barber at Kings Domain Barber Shop and even win two national awards. I’m constantly making mistakes, learning from others, and realising just how much further I have to go.

Here are ten lessons that may help to inspire you…

1.

Confidence Comes from Practice

When I first started out, I thought I needed to know everything right away. The problem is we never know everything as this industry is forever changing and so we can’t always be confident and proficient in all styles, but we can learn and get better. Use your knowledge from School as a foundation and continue building on those foundations with new skills but don’t forget the basics.

Lesson: Keep practicing, bring a positive attitude and an open mind and your confidence will follow

2. Always Ask Questions

Early on, I was nervous about asking too many questions in case I looked inexperienced. But the barbers who improve the fastest are the ones who never stop asking. Even now, I’m constantly asking my team about techniques, products, or how they handle certain situations with clients.

Lesson: Curiosity is the fastest way to grow. Ego will only slow you down.

6. A Great Haircut Should Complement Your Clients Lifestyle

I’ve learnt that a haircut isn’t just about how it looks when the client leaves the chair. It has to work for their lifestyle too. I once gave a client a cut I thought looked amazing, but he came back frustrated because it didn’t suit his day-to-day routine and was impossible to style at home. That moment taught me to ask better questions: How much time do they spend styling? What products do they use? What do they do for work? A Great hair day only works when it matches the person’s lifestyle.

Lesson: A haircut doesn’t end at the chair. It has to live with the client. Tailoring your cut to your client will always win out.

7. Inspiration Can Come from Anyone

One of the best things about hair is that there’s no single way to do it. I’ve learnt just as much from apprentices and students as I have from industry leaders. I’ve picked up techniques from watching hairdressers blow waving long hair, from colourists working with texture, from barbers on stage, and even from scrolling Instagram or watching TV. Inspiration isn’t limited to one corner of the industry. If you’re open to it, every person who works with hair has something to teach you.

Lesson: Respect all parts of the craft. Inspiration has no hierarchy.

8. A Barbershop Shave: The Ultimate Selfcare Experience for Men

The first time I held a razor, my hands were shaking. This is a skill that certainly takes time and patience to get good at but a skill that will help you to shine above. With a traditional Barbershop shave there’s nowhere to hide. It’s all precision, control, and patience. There is no better feeling for your client than a satisfying hot towel shave, so why not also enjoy it and embrace tradition. Shaving is a reminder of what barbering has always been: a mix of ritual, service, and trust.

Lesson: Hone your shaving skills and have your clients always coming back for this luxury service and experience.

9. Know Your Numbers

In barber school, no one talked much about the numbers. In the shop they matter. I’ve had weeks that felt busy but didn’t add up financially, which forced me to look at things like rebooking rates, average spend, and retail. Barbering is creative, but if you don’t understand the business side, you’ll limit your growth.

Lesson: Barbering is art, but it’s also business. Track your numbers and set goals each week if you want to progress.

10. Barbering is About People, Not Just Hair

One of the biggest lessons I’ve learnt is that clients don’t just come back for the haircut. They come back for the way you make them feel. I’ve seen technically perfect cuts that didn’t build loyalty, and simpler cuts that did, because the barber built a real connection. Barbering is half technical and half personal. Get both right, and you’ll keep clients for life.

Lesson: The haircut is only half the service. The rest is the relationship.

I’m still learning, and still making mistakes, and I think I always will in some ways. This is how we grow as barbers and stylists. Every client teaches me something new. From learning to handle long hair, to matching cuts to lifestyles, and mastering the hot towel shave experience, the lessons have come fast and often painfully. But I wouldn’t trade them for anything.

If you’re starting out, don’t just stay in your comfort zone to avoid the hard lessons. They’re the ones that shape you. Barbering is patience, resilience, and curiosity. Set goals, keep learning, keep asking, and let every mistake sharpen you into the barber you want to become.

@k.w.barber

Louise May, Editor of Mocha Barber, recently caught up with Blair for a chat.

Tell us about where you grew up, what was life like before barbering came into the picture?

I was born in the small town of Ardrossan, Scotland, but I’ve spent most of my life in Perth, Western Australia. I lived in Scotland for just over four years before my family moved to Perth, and both places still hold a special place in my heart Before barbering came into the picture, I actually had my heart set on becoming a pilot. In Year 7, I even joined a specialist aviation program in school to study it more seriously. But as that year went on, my passion for aviation slowly started to fade. Eventually, I left the program and let go of my dream to fly.

By Year 8, I had moved to a school closer to where we lived at the time. To be honest, I was never a huge fan of school itself. I found it difficult to sit in a classroom learning subjects I had no real interest in. Being a hands-on learner, the traditional school setup just wasn’t the right fit for me. Thankfully, I wouldn’t have to push through it for too much longer as I left school at the end of Year 9 and started my apprenticeship at just 15 years old.

When did you first know barbering was what you wanted to do?

With my mum being a hairdresser, I grew up completely surrounded by hair. Because she has always worked from home, it was part of my everyday life. Some of my earliest memories are from early primary school - coming home, sitting in her salon, and watching her cut, style, and chat with her clients. It’s actually pretty special because many of her long-term clients have

BLAIR A Spotlight on MARTIN

By Louise May

At just 17, Blair Martin packed up his life in Perth and took a massive leap, moving across the country to Queensland to chase a shot at something bigger. Now part of the HMB Barbers team and stepping into the role of junior educator with 4Barbers, he’s proving that age is no barrier when talent, grit and vision line up.

watched me grow up, and over the years I became close with a lot of them. I was always fascinated by how she could transform hair into something so creative and beautiful; it was like watching an artist at work. I think this definitely shaped what I wanted to do as I developed a deep appreciation for the art of hair from a very young age.

Moving to QLD at 17 is a big leap, what pushed you to take that risk?

Truthfully, it was the hardest thing I’ve ever done. My whole life was in Perth, my family, friends, and everything I enjoyed - so leaving wasn’t easy. However, do I regret it? Would I change it? Absolutely not. In life, if we stay where we’re most comfortable, we’ll never get to where we want to go. Life is about taking risks and trying new things.

T. Harv Eker captured it perfectly when he wrote,

“Nobody ever died of discomfort, yet living in the name of comfort has killed more ideas, more opportunities, more actions, and more growth than everything else combined.”

The opportunity to move to Queensland came after I saw one of Fraser’s Instagram stories about some incredible opportunities in Northern Queensland. I sent him a DM, we jumped on a call, and it all took off from there. At the time, we were also talking about doing a mentorship together, so it only made sense to work side by side.

What’s it been like closely working side-by-side with Fraser?

One of my core beliefs in life is that you become the sum of the people you spend the most time with. If you surround yourself with greatness, you rise to it - if you surround yourself with mediocrity, you fall to it. I’ve always understood this well, and it’s why I strive to surround myself with like-minded people like Fraser.

Working so closely with someone I’ve always looked up to has been nothing short of amazing. When I say this man is incredible, I mean it. The way he works, his relentlessness, and his ability to juggle so many things at once is truly inspiring. There aren’t many like Fraser - not many people have such a strong drive to do good not just for themselves, but for everyone around them. Learning everything from such a talented and driven individual has been such a great privilege. I’ve already learned so much in these last few months, and I’m excited for the many years ahead.

As a junior educator, how do you approach teaching others while still growing your own skills?

This is an amazing question, and the truth is, I feel that educating actually makes learning even better. When I approach education, I never want it to be about me being the “master” and only teaching others. The way I see it, it’s about sharing my perspective and experiences while also learning from those I’m teaching - so that everyone gains value and we all grow together.

I wanted to get into education because of how passionate I am about learning. Listening to different people share different ways of doing things is so fascinating to me, and I think it’s something we should all strive to do as much as possible. My purpose has always been about helping people, even before barbering came into the picture. If I have a piece of knowledge, or if I’ve heard something that might help someone, I get a genuine sense of fulfilment from sharing it. What really made me realise I wanted to pursue education more seriously was the first time I taught an apprentice a trick I had learned. That moment when you see something click in someone’s head - it’s honestly the best feeling in the world, and it showed me that education is a path I truly want to follow. My biggest goal in life is to make a positive impact on this industry and help change it for the better. I’ve always loved this craft, and I always will, if I can do something to make it even just 1% better for everyone, that would be the greatest honour.

Your 2025 AMBA finalist collection was a huge achievement. You invested a substantial amount of time and money into creating that collection, why was it so important for you to go all in?

Thanks, Louise. Being named a finalist was an incredible feeling. “Heritage Refined” really came from a feeling more than a clear concept, but over time I realised it was about showing that traditional barbering and modern men’s hairdressing can sit side by side. I’ve always respected the craft and discipline of barbering while loving the creativity and precision of modern hairdressing, and I wanted my work to prove you don’t have to pick a side.

I went all in because I’ve always seen hair as an art form, no different to painting or sculpting. Pushing myself to create this collection was about stepping outside my comfort zone and showing barbering deserves to be recognised that way. The whole process gave me a deeper understanding of my craft and reminded me exactly why I love what I do.

Having the opportunity to travel with 4Barbers to the CT Expo in the US is amazing! Walking into CT Expo for the first time, what went through your mind?

This might sound a bit crazy, but honestly, nothing went through my mind. Walking into CT Barber Expo for the first time was more of a physical feeling than a thought. The second I stepped through those doors; my head just went completely still. All the noise and thoughts disappeared, and I was hit with this overwhelming feel of pride, mixed with so many other emotions. I’ll never forget Fraser turning back to me and asking, “What do you think, bro?” and all I could say was, “I’m completely speechless.”

It’s hard to explain exactly what I felt, but I’ll try my best. There was that heavy, butterfly feeling in my stomach, similar to that feeling when you’re truly excited. I felt extremely proud, proud of where I was, and proud of how far I’d come.

It also turned into a real moment of reflection for me. All the hard work and sacrifices that didn’t always feel worth it in the moment suddenly made sense. at the same time, it lit a massive fire in me, because I knew this was just the beginning. It reminded me of the incredible places barbering can take you.

I’ll always be grateful for that experience, and even more grateful that I got to share it with such amazing people. Thank you, Fraser, Hayley, and Brayden.

Looking ahead to attending Las Vegas EXPO and DFS Hair show in Dallas with 4Barbers, what are you most looking forward to?

This is a tough one because honestly, I’m looking forward to so many things! I’m beyond grateful and so excited that I get to go back to the US, not once, but twice. If I had to pick, I’d say I’m most looking forward to seeing everyone again and building on the connections I made at CT a few months ago.

I’m also super exited to soak up the energy and creativity of the US barbering scene again. I love being around people who are just as obsessed with the craft as me, along with seeing all the different styles, techniques, and approaches in action. It always sparks new ideas, pushes me to think bigger and try new things in my own work. I’m super excited to explore new opportunities and really challenge myself outside of my comfort zone. Every time I go over there, I come back with a fresh perspective, a renewed sense of motivation and a bunch of lessons I can take back to work and share with others.

@blairmartin.barber

BARBER SHOP CULTURE? What’s Happened to

By Guest Editor Jimmy Rod

When I first stepped into a barber shop at sixteen, it felt like stepping into another world loud, sharp, quick-witted, and unforgiving. It was 1998, a twelve-chair shop in a busy shopping centre in Mount Ommaney and my apprenticeship meant I did what I was told, no questions asked. If you were asked to sweep the floor, you swept the floor. If you were told to clean, you cleaned. You did it. There were no “mental health days”, no one asked if you were okay, you either kept up or you didn’t. And guess what? I loved it.

It toughened me up and gave me a trade I’m still proud of 26 years later. Back then, the banter was half the education. Sure, you’d cop a bit of stick, but you learned how to give it back too without crossing the line. You learned respect for the craft, your boss, your chair, and most importantly, your client. The customer always came first. If you didn’t know that you didn’t last long.

Somewhere along the line, that got lost. These days, you can walk into some shops and feel invisible. You’re lucky to get a nod from behind the counter. You sit there waiting while barbers stand around scrolling on their phones or cutting hair with AirPods in their ears listening to music or podcasts instead of the person in the chair. Who are they really cutting? Who are they really listening to? Because it’s not the paying customer.

Barbering is, and always has been, about people first and hair second. You could be the sharpest clipper in the world, but if you can’t greet someone with a proper handshake, remember their name, ask about the family, or make them laugh you’re only half a barber. This is a people business. The client isn’t just buying a haircut; they’re buying the experience. That starts with how they’re welcomed the moment they step through the door.

We forget that barbering isn’t new. It’s ancient over 6,000 years old. Archaeologists have found razors made of flint and bronze in Egyptian tombs dating back to 3500 BCE. Back then, barbers held high social status because grooming and cleanliness were tied to religious rituals. Being a barber meant something. And for a long time, it still did.

In Australia, that status took a dive in the 1960s and ‘70s. Fashion changed long hair came in, barbers didn’t keep up, and the trade dried up. Big shops with busy floors shrank into lonely one-chair operations. Apprenticeships disappeared. By the time the ‘90s rolled around, short hair came back and with it, a new breed of young barbers opened fresh shops and put apprentices back on the floor. Competitions came back. We had an association QMHA Queensland mater hairdresser association not for hairdressers but for barbers. Queensland led the revival. It felt like the craft had its pride back.

I did my time in that wave, and for decades I watched shops grow, compete, close, and come back again. But now? We’re in a strange spot. There’s no shortage of barber shops in fact, there’s too many. Shopping centres with six or more shops fighting over the same handful of walk-

ins. Side streets with barber shops popping up next door to each other like fast-food chains. The result? A race to the bottom. One in three new barber shops close in their first year. Some owners are reporting takings down 40% from the year before. Why? Costs keep rising, demand isn’t endless, and too many shops can’t find enough good staff to handle the demand they do have.

Everyone’s chasing quick fixes. Drop your prices. Steal staff from the shop down the road. Promise the world to a new hire. But that isn’t culture that’s cannibalism. The truth is simple: if you’re not putting on apprentices, you’re not building the future of this trade. If you don’t teach the next generation, who’s going to be left to pick up the clippers when you’re gone?

Here’s a good one my manager did an interview last month with a barber from New Zealand. He lined up three shops in one day. We were the second stop. He did cut two, clean work. Then he asked my manager, “Are all your barbers apprentices here?” She laughed “No mate, they’re all qualified.” Turns out another shop told him everyone at Jimmy Rods was an apprentice. Gossip and cheap shots instead of focusing on your own floor that’s where the culture goes wrong.

Poaching is the industry’s other disease. I lost a good barber just last week. Nothing I could do but wish him luck. The grass usually isn’t greener, but sometimes people must see for themselves. If they come back, you welcome them back. If they don’t, you keep going. That’s barbering.

To the next generation: keep your head down. Ask questions, they’re free. Put your phone away. Take your AirPods out. Greet your clients. Thank them when they leave. Don’t bounce from shop to shop chasing a dollar more an hour. Find a good boss, stick with them, learn everything you can. Last year, only 200 new barbering apprenticeships were taken up in Queensland. That number should be a thousand. That’s how we close the skills gap and bring back respect.

Owners take the risk; they deserve the reward. But we all have a responsibility to each other, to the trade, and to the client in the chair. Barbering has survived 6,000 years for a reason. Let’s not let bad service and a pair of air pods kill it now.

Live sharp, Look sharp

@jimmyrods

The One

ECHELON

BY HEARTS & MINDS BARBER & ACADEMY

2025 AMBA Best Team Collection

Every so often, a collection comes along that does more than showcase great hair. It tells a story. It captures a moment. It reminds us why barbering is so much more than technical skill. At this year’s AMBA Awards, that moment belonged to Daniel Banford and the team at Hearts & Minds Barber & Academy, who took out the 2025 Best Team Collection with their work titled Echelon.

The Man Behind the Mission

Daniel Banford is a name that carries weight in our industry, not only for his technical ability but for the way he uses barbering as a vehicle for change. A former Australian veteran who found inspiration while serving in the Royal Marine Commandos overseas, Daniel brings a sense of discipline and purpose to everything he does.

But it’s not the military that defines him, it’s how he has chosen to use that experience to build something far bigger than himself. At Hearts & Minds, Daniel and his wife Laura have created more than a barbershop. It’s a place that blends grooming with hospitality, an academy that shapes the next generation of barbers, and a community hub where conversations around mental health are encouraged, not avoided.

It’s also a business with a social conscience from running workshops that support peoples wellbeing, to teaching barbering in juvenile detention centres, offering young men a pathway to a different future. This combination of craft, care, and community is what makes Daniel stand out. He doesn’t just cut hair; he builds people up.

Echelon — The Collection

This collection, Echelon, is a bold exploration of modern masculinity through the lens of barbering, fashion, and personal expression. It captures the evolution of men’s hairstyling as an art form, celebrating individuality, heritage, and identity. Each portrait represents a different facet of male aesthetics; precision, texture, culture, and refinement, showcasing the craftsmanship that transforms hair into a statement. The inspiration comes from the intersection of high fashion and street culture, blending classic grooming techniques with avant-garde styling.

The Sculpted Edge: A structured, architectural cut that symbolizes discipline and defiance, echoing the sharp lines of contemporary fashion.

The Natural Rebel: A raw and effortless curl pattern, embodying confidence and a return to authenticity.

The Liquid Flow: A sleek, wave-like form reminiscent of vintage sophistication reimagined for the modern era.

The Timeless Gentleman: A refined, voluminous silhouette reflecting poise, wisdom, and understated elegance. Together, these images create a visual narrative of strength and vulnerability, capturing the nuances of what it means to be a modern man. It is a tribute to individuality, self-expression, and the power of transformation, where hair is more than just style; it’s a statement of identity.

The Team Behind the Work

• Photography: James Mills (@jamesmillsstudio)

• Styling & Makeup: Laura Banford – Hearts & Minds

The collection is the result of collaboration and shared vision, presenting barbering not only as technical work, but as storytelling through image and design.

Why It Matters

Winning the AMBA Best Team Collection is more than an accolade, it’s a reflection of everything Hearts & Minds stands for. It shows what happens when barbering is treated not just as a service, but as a craft that can inspire, support, and transform lives.

Daniel Banford has long believed that the barbershop is more than four walls and a chair. It’s a place where people find confidence, community, and sometimes even a new direction.

@heartsandminds.official

@the_heartsandminds_coach

@heartsandminds_development

Joel Torres Brings His

GLOBAL VISION TO SYDNEY

By Louise May

Joel Torres is more than an award-winning stylist; he’s an artist with an innate passion for creativity and a deep love for sharing his craft. Originally from the vibrant Caribbean Island of Puerto Rico, Joel’s journey in hairdressing has taken him across the world, yet his roots remain at the heart of his artistry. His bilingual skills, relentless work ethic, and genuine enthusiasm for the industry led him to Dallas, where he became a key member of the TIGI International Creative Team, a role he dedicated over

Joel’s influence extends far beyond the salon. His work has been featured in renowned publications such as Italian Vogue, Harper’s Bazaar, InStyle, and L’Officiel, and he has styled A-list celebrities including Zac Efron, Victoria Justice, Daddy Yankee, and Icona Pop. Whether he’s educating on social media platforms like YouTube, Instagram, Facebook, or Clubhouse, Joel’s commitment to inspiring others remains unwavering.

Now serving as the IGK Director of Professional Content & Education, and having recently joined the R+Co team, Joel continues to push creative boundaries while empowering stylists to embrace both technical excellence and artistic freedom.

Joel will be heading to Australia this September as part of the highly anticipated HAIR… The Movement event in Sydney, where he’ll be educating on stage and representing R+Co as their Global Artist. Mocha Hair’s Editor Louise May, had the chance to catch up with Joel ahead of his visit to chat about his journey, creative inspirations, and what Aussie stylists can expect when he hits the stage

Tell us about you and what you do in the industry today?

I was born and raised in Puerto Rico where I started my journey as a hairstylist, I’m currently living in United States. I have 30 years’ experience in the industry and 25 years as an educator .

You have recently joined the R+Co team, can you tell us about this and about your role, and why you chose to partner with the R+Co brand?

I recently joined R+Co as a Global Artist , I love the brand and the culture, the team is incredible and very supportive.

What does it mean to you to be part of HAIR The Movement in Sydney?

hair the movement is all about quality education and Sharon it’s been a great inspiration for the industry, I feel honoured and humbled to receive an invitation to be part of such a great event like this one that supports and elevate our industry . I’m excited to represent R+Co on the other side of the world.

What can ticket holders expect to learn or experience from your session?

Cutting and Styling experience where you’ll gain versatile techniques you can immediately use behind the chair. This class is designed to bridge creativity and practicality, with a strong emphasis on personalizing haircuts to suit each client’s unique features, lifestyle, and texture

How would you describe your style and approach to cutting hair?

I believe that suiting haircuts and styles to each individual is key.

I take my time in each consultation; I LISTEN carefully then decide what’s best for each client.

I use fundamentals with a modern twist, everything comes from the foundation, and we can always adapt to any trend.

Where do you get your inspiration from when it comes to hair and education?

I love photography I’m also a filmmaker. One of my hobbies is street photography.

I have a little obsession with architecture and photography is the bridge that connects all my passions and make me see the world differently.

When you capture something, you see layers, shapes, shadows and light and all this effects positively the way I see hair.

What do you hope Australian stylists take away from seeing you live on stage?

I believe R+Co education is a great combination of creativity and structure and I think a good hairdresser can benefit from both.

I will be discussing and demonstrating techniques that are salon friendly, simple to use with a great impact within our clients. I’m also going to share tips and tricks on using content creation to impact your business as a hairstylist.

What are you most looking forward to about connecting with the Aussie hair community?

I visited Australia in 2001, and I’ve been waiting to go back, I’m really excited for this opportunity.

I want to absorb all the energy from the Australian stylist, get inspiration from the community and also explore and take photos of the streets and create good memories.

Will you be doing any other education in Australia during your visit?

We are exploring ideas about doing more events while I’m visiting and the R+Co team will announce it.

@joeltorresstyle

@randco

@roguebeauty_official

NOT SO COMMON...

Meet the Winner of the 2025 AMBA Salon Design of the Year .

By Louise May

When you walk into Common Barbershop in Brisbane’s Bowen Hills, you know immediately this is not a standard barbershop. The air is rich with the smell of freshly brewed coffee, the kind you’d expect from a boutique café rather than a barbering space. The fit-out is warm and inviting, with walnut cabinetry, leather seating, and polished concrete blending tradition with modern edge. The chairs are full, the music hums at just the right level, and the atmosphere is calm but alive.

It’s this careful balance, between sharp barbering, thoughtful design, and genuine community connection, that recently earned Common Barbershop the title of Best Salon Design at the 2025 AMBA (Australia & New Zealand Modern Barber Awards). For founders Theo and Vanisha, the win is not about chasing recognition but about realising a vision they’ve been building step by step.

From One Chair to Six

Common didn’t arrive fully formed. It grew from small beginnings: Theo and Vanisha’s years of experience in both hair and specialty coffee, first running apartment studios and one-chair shops, and then gradually building the idea of something bigger.

By 2023, they opened the Bowen Hills space, a six-chair barbershop paired with a thriving espresso bar. From day one, it was never just about the service menu, though that was strong; it was about creating an environment where clients could relax, unwind, and leave feeling better than when they walked in.

The espresso bar wasn’t an afterthought either. Positioned to serve both clients and the local community through a street-facing window, it became an immediate connector. Locals could stop by for a coffee, whether or not they were there for a haircut, building foot traffic and conversation in equal measure.

Redesigning for Growth

In May 2024, just one year after opening in Bowen Hills, Theo and Vanisha made the bold decision to strip the shop back and rebuild. The motivation was practical: while the original space worked, it didn’t fully capture their vision or support the workflow they knew was possible.

Before the renovation, partitions divided the barber stations and the basins sat in the busiest part of the shop. The layout created bottlenecks, limiting flow for both barbers and clients. The remodel changed everything.

The new open-plan design gave the shop space to breathe, with a clear line of sight across the room. The basin area was enclosed and reimagined as a moody, quiet retreat. It became a deliberate moment of calm, with darker tones and softer music, so that what is often the most relaxing part of a haircut could truly feel that way.

Every detail had a purpose. The barber stations were refitted with built-in drawers to keep tools tucked away, eliminating clutter. The large, backlit removable mirrors improved precision for barbers while also adding flexibility: the space could now be adapted for events, photoshoots, or community gatherings.

At the entrance, the reception and retail area was built with curved walnut cabinetry and stone benchtops. It was designed to feel domestic rather than commercial, aligning with the goal of making Common a space that feels lived in and comfortable, not transactional.

The Look and Feel

The inspiration for the design was clear: a modern Australian family home. To bring it to life, Theo and Vanisha worked with residential designer rather than a commercial shopfitter. The result was a space that feels personal, warm, and authentic.

Walnut finishes, a brown leather sofa, and traditional barber chairs anchor the shop in barbering heritage, while polished concrete floors and exposed ceilings lend a modern edge. The balance is deliberate, timeless yet fresh, rooted in tradition but not stuck there.

Functionality was also central. Every material, from smooth stone benchtops to seamless joinery and tiling, was chosen with hygiene and ease of cleaning in mind. For Theo and Vanisha, it reflects a core belief: a clean environment creates a calm environment.

A Brand in Motion

The renovation was also the catalyst for a refreshed brand identity. The maroon tones woven throughout the fit-out now extend across Common’s logo, social media, website, and signage, creating a consistent visual language.

The brand has always been built on four core values, simplicity, quality, consistency, and community, and the refreshed identity communicates those values more clearly than ever. On Instagram, the shop’s imagery leans into soft, calming colours and a minimal but refined approach. In the physical space, everything from the music to the lighting reinforces a calm, homely atmosphere.

Recognition at the AMBAs

The AMBA Best Salon Design Award was recognition not only of aesthetic choices but of the philosophy behind them. Judges acknowledged Common for creating a space that supports both the craft of barbering and the experience of being a client.

The open-plan layout improves workflow. The enclosed basin area enhances relaxation. The espresso bar connects the shop to the street. Every design decision has a function, and together they create a shop that feels intentional in every way.

For Theo and Vanisha, the award validates the countless hours spent refining those details. As they put it, “everything we’ve built is about making the experience better for both barbers and clients.”

Looking Ahead

Winning Best Salon Design is a milestone, but it’s not the end of the journey. For Theo and Vanisha, the focus remains on the fundamentals: their team, their clients, and their community. The new fit-out is a reflection of where they are today, but also a foundation for where they want to go next.

In just two and a half years, they’ve taken Common from a one-chair dream to a multi-chair, multi-purpose barbershop and espresso bar that now carries an AMBA title. It’s proof that when design, detail, and culture align, the result is more than a barbershop, it’s a benchmark.

@common_barbershop

MIG DAY OUT 2025 A Celebration of Community, Creativity & Connection

MIG Day Out 2025 was more than an event, it was a full-scale celebration of hairdressing culture, creativity, and connection. On Monday 21st July, the MIG campus came alive with over 130 people from across our incredible community, from Curate Award finalists to salon owners, company representatives, apprentices, and senior stylists.

This was a day to gather, learn, and be inspired, but more than that, it was a reminder of the joy and energy that flows when our industry comes together. For many, it was a chance to reconnect with familiar faces, meet new ones, and walk away buzzing with fresh ideas and renewed passion for their craft.

THE WELCOME

The moment guests walked through the doors, they stepped into a space alive with colour, music, and movement. There was a true festival feel, bright styling zones, the hum of conversation, the scent of great food in the air, and a soundtrack from our resident DJ that set the tone for the entire day.

Everyone was greeted with a goodie tote bag packed with surprises, setting the scene for a day where every detail was designed to make people feel welcome and inspired. The coffee cart was in full swing from the first arrival, ensuring everyone was fuelled for the creativity ahead.

A Trade Area Full of Ideas

The trade area quickly became a social and learning hub. Here, our incredible sponsors, L’Oréal, Showpony, and Sustainable Salons, Barber Temple and Becky B Education — showcased their latest innovations and connected directly with the community.

• L’Oréal brought their global prestige to the floor, sharing their latest product developments and colour technologies.

• Showpony offered insight into the power and versatility of premium hair extensions, inspiring guests to explore new ways of enhancing their work.

• Sustainable Salons reminded everyone of the importance of environmental responsibility, showing practical ways salons can reduce waste and give back to the community.

• Barber Temple – Showcasing their innovative one stop barber education and supply hub.

One of the most talked-about stops in the trade area was the interactive trichology zone by @becky_b_education. The Becky B team were scanning scalps, sharing personalised hair science insights, and offering expert trichology tips. For many guests, this was an eye-opening experience, adding a new layer of understanding to the link between scalp health and creative results.

A Creative Line-Up to Remember

MIG Day Out’s stage program was an inspiring showcase of artistry in motion. From the first demo to the final act, the audience was treated to techniques, ideas, and approaches that spoke to every corner of our craft. Concurrent sessions allowed those who attended to choose their own adventure from an incredible line-up that included:

• The Rixon Hair Crew: Brad, Chloe, Imogen and Lilly – kicked off the day in style, showcasing cutting and dressing hair techniques with their trademark elegance. Known for their collaborations with L’Oréal, the team also highlighted their education platform for cutting and styling — a valuable resource for salon training that brings high-end skills into everyday salon life.

• Ella & Jade – Anna & Alanah: Specialists in curly and Afro hair, Anna and Alanah demonstrated precision cutting and styling techniques for textured hair. Their session celebrated diversity in hairdressing and promoted their education platform dedicated to curly and coily hair professionals, shining a spotlight on the beauty and complexity of natural texture.

• Matt Clarke: Newly minted ANZ AMBA of the year for 2025, Matt delivered a brace of sharp, edgy cuts packed with heavy texture and clipper work. His demo bridged the worlds of barbering and hairdressing, offering techniques that were both commercially relevant and creatively daring.

• Kristie Kesic: Wonderfully supported by Nathan Yip, Kristie provided the only live colour demonstration of the day. Kristie wowed the audience with her freehand and lived-in colour techniques. Widely recognised as one of Australia’s top colourists, her expertise and calm, confident approach inspired both emerging colourists and seasoned professionals to experiment and refine their craft.

• Barber Temple Crew: Kat and Kristian from the Barber Temple were locked in an energetic and entertaining- this or that challenge, the Barber Temple team showcased their barbering skills in a format that was as inspiring as it was fun. The friendly rivalry, quick banter, and technical precision made it a highlight for many.

• Justin Pace: 2023 Hairdresser of the Year Justin Pace brought the day to a fitting finale with a live demo incorporating a timeless curly shape reimagined through progressive, creative, and outside-the-box cutting techniques. Combined with wig creativity and delivering standout colour work, Justin’s artistry and showmanship ended the event on an absolute high.

If the creative line up was not enough Showpony GM Nadine Johns-Alcock provided a thought-provoking education session on ethics and sustainability of the extension industry. Nadine’s presentation even had a cameo from Sustainable Salons one and only Paul Frasca.

What made MIG Day Out so special was the way it blended high-level education with genuine community spirit. It wasn’t just about watching hair being cut, coloured, or styled — it was about the conversations between demos, the laughter in the crowd, and the spontaneous “wow” moments when a technique clicked.

People weren’t just inspired by the presenters; they were inspired by each other. Apprentices stood shoulder-to-shoulder with award-winning stylists. Salon owners shared tips with students. Everyone, regardless of experience level, left with something new to bring back to their chair.

MIG Day Out 2025 simply wouldn’t have been possible without the generous support of sponsors: L’Oréal, Showpony, Sustainable Salons, Becky B, Barber Temple and Curate. Their contributions helped create a space where artistry could shine and our community could come together in such a meaningful way.

The incredible energy and success of the day meant that MIG Day Out 2026 is a distinct possibility. Stay Tuned!

@mig_training @anthonygray_mig

MATT CLARKE

The stage was set at the Australian Modern Barber Awards (AMBAs) in Surfers Paradise on May 5, 2025. It was already a night of celebration for Matt Clarke, who was crowned AMBA Modern Barber of the Year for the second time in his career. But then came the announcement that elevated him from industry leader to global ambassador: Matt had officially been named an American Crew All-Star.

It was more than just another accolade. For Matt, and for the Australian barbering community he represents, it was recognition that his skill, creativity, and passion for education had earned him a place among an elite global network, one that continues to set the benchmark in men’s grooming.

Joining a Prestigious Legacy

The American Crew All-Star program is one of the most respected platforms in the men’s grooming world. All-Stars are selected not only for their technical mastery but also for their influence as educators, mentors, and visionaries. They are the people chosen to carry American Crew’s philosophy into classrooms, onto stages, and across editorial and commercial platforms worldwide.

By joining the All-Stars, Matt takes his place alongside some of Australia’s most influential barbers: Mark Rabone, Lino D’Adderio, and Gary McKenzie. Together, this group represents more than a century of combined experience and achievement, forming a powerhouse team that puts Australia firmly on the global grooming map.

A Career Defined by Excellence

Matt’s appointment is the result of over a decade of consistent excellence. With 11 years of hands-on barbering experience and eight years as an educator and mentor, he has built a career that balances precision behind the chair with leadership in front of it.

Recognition has followed at every turn. In 2023, he was named AMBA Australian Barber of the Year, a title that marked his arrival as one of the country’s leading barbers. Two years later, he added a second AMBA trophy for Modern Barber of the Year, proving his staying power in a constantly evolving industry.

Internationally, his skills were validated when he took out top honours at the 2022 Mizutani World Cutting Competition, a globally recognised event that celebrates technical brilliance and creativity. He also took home the 2025 AHIA Creative Men’s Hair Specialist winner’s trophy, underlining his versatility and consistency across barbering and men’s hairdressing.

Creative Versatility

What makes Matt such a natural fit for the All-Star roster is not only his ability to win competitions, but his creative adaptability. His work has appeared in collaboration with leading global brands including ASOS, Topman, GQ Magazine, Adidas, Revlon Professional, Heiniger Professional, and of course, American Crew.

From high-fashion editorials to commercial styling and professional education, Matt has proven he can move fluidly between different worlds of men’s grooming. This versatility speaks to his broad skill set and his creative eye, but it also demonstrates his ability to keep barbering relevant across cultures, platforms, and industries.

Education at His Core

If there is one thread that runs consistently through Matt’s career, it is education. For more than eight years he has been committed to mentoring and training, whether through formal education providers, industry workshops, or stage presentations.

He has become known for his ability to break down advanced techniques into practical, usable skills that barbers at every stage of their career can adopt. This talent for communication and accessibility makes him invaluable as an All-Star, where education is one of the program’s central pillars.

“Barbering isn’t just about cutting hair, it’s about people,” Matt has said. “If I can pass on knowledge that makes someone else better, that’s success.”

Authenticity and Influence

American Crew’s choice of Matt is also about character. Beyond his technical mastery, he is recognised for the way he shows up for others, authentic, approachable, and deeply committed to the craft. He has built a reputation not only as a skilled barber but as someone who uplifts others through mentoring, collaboration, and his drive for growth and innovation. His appointment as an All-Star reflects these qualities as much as his technical skill. As Phoenix Thompson, American Crew’s Global Director of Education, put it:

“We are incredibly proud to welcome Matthew Clarke to the All-Star team. His hard work and passion are a testament to the core values of American Crew, and we look forward to seeing his continued contributions to our brand.”

Representing Australia on a Global Stage

For the Australian barbering industry, Matt’s appointment is a point of pride. It highlights the influence that Australian talent now has in global grooming conversations. By joining Rabone, D’Adderio, and McKenzie, Matt ensures that Australia continues to be seen as a hub of innovation and artistry in men’s style.

It also means his voice, creativity, and education will now be amplified on international stages, a responsibility he carries with enthusiasm. For barbers at home, his journey offers proof that global recognition is possible without leaving Australian soil.

Looking Ahead

Becoming an American Crew All-Star is not an endpoint for Matt, but the beginning of a new chapter. The role will see him travel more widely, working on stage, and across global editorial campaigns. It will give him a platform to showcase his artistry while continuing to mentor and inspire barbers around the world.

“I’ve been fortunate to achieve things I never thought possible,” he reflected. “But what drives me is the chance to inspire others, whether that’s someone in my chair, a student in class, or a barber halfway across the world watching what we do here in Australia.”

More Than a Title

To describe Matt Clarke as simply a barber is to undersell his influence. He is a craftsman, an educator, a creative force, and now, one of the faces of a global brand that has shaped men’s grooming for three decades.

His appointment as an American Crew All-Star is a recognition of everything he has achieved, but also a promise of what’s still to come. For Mocha Barber readers, his story is both an inspiration and a reminder: barbering today is about more than haircuts. It’s about education, innovation, collaboration, and a global community that values authenticity as much as artistry.

As Matt Clarke steps into his new role, he carries with him not just his own ambition but the reputation of Australian barbering. And if history is any guide, he will do both with the same passion, precision, and authenticity that got him here.

@matt.clarke.hair @americancrewoz

The Rise of

FREELANCE BARBERING & HAIR IN AUSTRALIA

The Australian hair & barbering landscape is undergoing a remarkable transformation, with more professionals than ever breaking away from traditional employment to embrace freelance independence. From setting up home studios to building mobile businesses, and stylists offering personalised treatments from dedicated spaces, the trend shows no signs of slowing down.

What was once viewed as a distant possibility has rapidly become reality, with the pandemic acting as both disruption and catalyst for this shift in how beauty professionals work.

Whether you’re considering going solo, already made the jump, or just curious about what all the fuss is about, understanding the realities of freelance hair & barbering work has never been more crucial.

The transition isn’t just about changing workplaces; it’s about reimagining career possibilities. But it also means getting your head around the real stuff that matters, think sorting out your ABN situation without getting tangled up with the ATO, or working out which insurance you actually need versus what gets pushed on you.

Expert advice from registered BAS agent Cassandra Scott provides crucial practical tips: “You absolutely should separate personal and business finances. Keeping your TFN out of business transactions helps protect your privacy and minimises risk.” Her rule of thumb for financial planning? Set aside 25–30% of your income for tax obligations, and 12% for superannuation. “You don’t want surprises at tax time, and the ATO has no patience with late payers. Automate your savings if you can,” Scott advises.

Take Sara Teixeira, who’s been in the industry for over 32 years. “I started freelancing before buying my business,” she explains. “Over the years, my business has evolved, and today, I work independently.” Then there’s Emily Mae Canu, who found her niche: “I’m free to focus on what I love”. The freelance path isn’t without challenges, especially when you consider

how client behaviour is shifting in the industry. Recent industry data from Shortcuts’ Industry Report reveals that only 53% of clients book their next appointment before leaving, with many stretching out their appointments. Emily’s advice on managing the business side is refreshingly honest: “Always put away a percentage of your earnings every month to cover your tax bill and accounting costs... The alternative is a nasty shock at the end of the year – and be warned, the ATO will not be sympathetic if you haven’t got it covered.”

What makes the difference between success and struggle are real experiences and expert insights. Emily’s approach to authenticity has shaped her success: “Best decision was to stay true to myself in my work. If I remain authentic to my values in my business, then my trustworthiness and honesty will be relayed to my clients.

The technology aspect is crucial for independent operators. As Sara points out, being able to “access my schedule anytime, anywhere, which helps me stay on top of bookings without being tied to the salon all day” has been game-changing for her workflow. This flexibility matters more than ever for hair & barber professionals working from home studios or offering mobile services, where traditional salon infrastructure isn’t available.

The traditional salon model is evolving rapidly, but so are clients. With lifestyle factors playing a larger role in booking decisions and clients increasingly flexible with their work schedules, the demand for accessible, round-the-clock booking options has never been higher. Hair & Barbering businesses also have significant opportunities in retail, with industry data showing retail can represent up to 15-20% of total revenue. Setting up affiliation partnerships with product brands and suppliers can provide additional income streams for independent operators. Whether freelancing is the right path for you is entirely personal, but understanding what’s involved helps you make informed decisions about your career future.

The freelance hair & barbering revolution is here, and the professionals who understand both the opportunities and challenges are the ones thriving in this new landscape.

Needing a solution to support your solo hair or barbering business? Check out Shortcuts Aire at www.shortcutsaire.com, it’s free!

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THICKIN’ THE PLOT!

How one Stylist and a Trichologist Put Hair Loss Back on the Barber-Shop Agenda.

Spin any Queensland barber chair on a busy Saturday and chances are one-in-three clients is silently worrying about their hairline or crown. Dermatology data suggests up to 80 percent of men experience some degree of androgenetic alopecia before they turn fifty. Yet the first person they talk to isn’t a GP or a derm. It’s you, their barber craning over that thinning crown or hairline every four weeks.

Barbers are the first responders in the hair loss journey, often noticing changes before the client does. And that frontline reality is what pushed Brisbane hairdresser Amy Armstrong to rethink the tools barbers use. After watching her own part widen in her twenties and fielding awkward “Are you okay?” comments from clients, Amy discovered hair fibres. Her first exposure came thanks to a client named Debbie, who returned from the Gold Coast raving about these hair fibres she’d tried. “You’ve got to use these,” Debbie said. “They’re amazing. You just sprinkle them in. Changed my life.”

Amy began experimenting. She loved how the fibres could create the illusion of density even through ultra-fine hair. It was instant confidence. Backcombing, scalp tattooing, extensions; nothing compared. But the available brands were irritating, flaky, chemical-heavy, and hard to colour-match. “They never quite had the right brown,” Amy laughs.

So, she did what any stylist-turned-entrepreneur would: she built a better one.

Enter: Thickin!

After twelve months of research, trial, error, and back-and-forth branding, Amy launched Thickin: a salon- and barber-exclusive line of natural, cosmetic-grade hair fibres. Ten blendable shades. No supermarket gimmicks. No scalp irritation. Just a natural finish that mimics real hair and clings like it belongs.

“Formulation matters,” she says. “Not all fibres are created equal. I wanted something I could stand behind as a stylist. And something my clients could use without damaging their scalp or clogging follicles.”

With the clinical expertise of Trichologist Sally Adamson, Thickin grew into more than just a product line. It became part of a broader mission to educate hair professionals about hair loss, from its biological underpinnings to its emotional toll, and to position barbers as trusted first responders in the early stages of hair thinning.

Why the Science Still Matters

Most hair loss treatments are time-sensitive, especially in cases of early androgenetic or scarring alopecia, where early intervention can significantly impact long-term outcomes.

Hair fibres aren’t a miracle cure -but they are an immediate morale boost. And when barbers understand the broader hair-loss picture, they can offer more than a temporary fix, they can guide their clients with clarity and compassion.

Here’s the foundational framework every barber should know:

· Non-scarring vs. Scarring Alopecia: Most common male hair loss (androgenetic alopecia) doesn’t destroy the follicle; it miniaturises it over time. Scarring conditions (like Lichen Planopilaris or Frontal Fibrosing Alopecia) lead to permanent follicle destruction.

Knowing the difference allows barbers to refer clients to the right professional early, such as a trichologist or dermatologist, when appropriate.

DHT Miniaturisation: Dihydrotestosterone (DHT) shortens the hair’s growth phase and prolongs the resting phase. Topical/oral treatments (like minoxidil or finasteride) take 3–6 months to show results. Fibres offer a “while-you-wait” cosmetic solution that supports confidence while clinical therapies take effect.

Chair-Side: From Awkward to Empowering

Amy and Sally recommend a trichology-informed, no-pressure, permission-based approach:

1. Mirror shock moment: when you hold up the mirror and your client says “Wow, I had no idea I was getting so thin there! Jeez...”

2. Permission to try: “I got you man! I can fix that in 2 mins flat. If you hate it, I’ll get rid of it in two seconds.”

3. Client phone magic: Snap a before-and-after on the client’s phone. Let the results do the talking.

Puff or shake Thickin, mist... application is super-fast. Your business card makes a perfect stencil for razor-sharp line-ups. Mist the locking spray, and you’re set. Done.

The Business Case

A fibre demo fits seamlessly into the cut flow. It takes 2 minutes. It increases client satisfaction, retention and boosts retail profits.

The 15g shaker lasts about three months, which fits naturally with the monthly rhythm of most barber visits. More importantly, it positions the barber as a solutions expert monitoring visible hair changes.

“You’re returning their confidence,” Amy says. “They just happen to leave with it.” Thickin also adds an edge to detail work. Use it for precision line ups, to sharpen fades, bulk out weak spots, or elevate your Instagram game. It’s not just a fix, it’s a flex.

The Bigger Picture

Thickin isn’t just filling a gap on the shelf. It’s redefining what barbers can offer. With trichologistbacked training, professional-grade products, and science-supported education, barbers can go from fade artist to follicle advisor. Our education is designed to position you as an expert in your field—giving you the tools, knowledge, and confidence to stand out in the industry and become the go-to professional for clients experiencing hair loss.

As Amy puts it: “Hair loss isn’t just cosmetic. It’s emotional. It’s personal. And barbers are in the best position to start the conversation.”

In a world of scalp tattoos and snake oil serums, Thickin keeps it simple. Real hair. Real science. Real confidence. Right there in the chair.

Software for every business owner

No matter where you are in your journey

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CLIPPER, TRIMMER, & SHAVER BLADES

Precision and Performance Redefined

The importance of high-quality blades cannot be overstated. Gamma+ Clipper, Trimmer, and Shaver Blades have emerged as a dependable choice for Barbers and Hairdressers across the globe, for those seeking precision, durability, and comfort. These blades exemplify innovation in blade manufacturing, offering an optimal blend of sharpness, strength, and comfort, elevating the grooming experience.

One of the standout features of Gamma+ Blades is their exceptional craftsmanship. Manufactured using advanced materials and precision engineering, these blades promise clean, sharp lines every time. Whether you are debulking, creating line ups, shaping beards, or creating Skin Fades, users can rely on the blades’ sharpness and consistency.

THE DIFFERENCE IS IN THE BLADE

The blades are designed to ensure that we cater for even those with skin irritation.

Gamma+ Clipper, Trimmer, and Shaver Blades are made to hold up to the ongoing everyday use of Barbers and Hairdressers alike without losing their edge. Gamma+ Blades are designed with high-grade steel or titanium, ensuring longevity even after multiple uses and cleanings. This durability not only saves money over time but also reduces downtime, facilitating smooth operation in barbershops and salons.

The versatility of Gamma+ Blades further amplifies their appeal. They are compatible with a wide range of clippers and trimmers, making them a universal solution for various grooming tasks. Their design also caters to ease of installation and replacement, saving users time and effort.

The blades are designed with longevity and hygiene in mind. They are easy to clean and disinfect, a crucial feature for maintaining safety standards in professional settings, we recommend a light spray after each use to not only oil the blades, but to sanitise the blades between customers, the ideal product for this is the Gamma + 5 in 1 Oil.

@gammaplusaus

BARBERS CHAIR edit THE

MATSUI X 4BARBERS x JOSH OP: A Global Collaboration Redefining

the Hair Industry

In an unprecedented move that is set to change the face of the hair industry, three powerhouse names — Matsui, 4BARBERS, and internationally acclaimed educator Josh OP — are joining forces to launch an exclusive collection of professional scissors and barbering tools. This is more than a product release. It’s a global movement.

This collaboration will officially debut across some of the largest hair and barbering events globally, launching first in Las Vegas at the 2nd Largest Barber Expo in the USA.

Over the next 10 months, the team will appear at more than 11 major shows globally, paired with a dynamic series of roadshow education events across Australia, New Zealand, the USA, and the UK. It’s a tour that blends craftsmanship, creativity, and community spirit — and it’s set to become one of the most talked-about initiatives in the industry’s history.

The Power of Collaboration

At the heart of this launch is a shared vision: to grow the industry together. Each brand brings its own legacy and strengths to the table.

• Matsui is renowned for its precision-engineered scissors, a brand trusted by hair professionals worldwide for over a decade.

• 4BARBERS has built its reputation as a driving force in barbering culture, known for connecting barbers with the best tools, education, and opportunities.

• Josh OP is one of the most influential educators in the hair industry today — his technical expertise and ability to inspire have made him a global name.

Together, they form what can only be described as a superpower of education and influence, uniting respected ambassadors and educators from Australia, the USA, NZ, and the UK. This is not about competing for market share — it’s about creating something bigger, better, and more impactful than any brand could achieve alone.

A Product Range Built for Professionals

The new collection is a carefully curated range of scissors and tools designed for serious hair professionals. Every piece is crafted to meet the highest standards of precision, durability, and comfort. Matsui’s renowned attention to detail meets Josh OP’s insight into the day-to-day demands of the craft, with the added strength of 4BARBERS’ distribution network to ensure these tools reach the hands of barbers and stylists who need them most.

These tools aren’t just about function — they’re about empowering professionals to work at their very best. With designs informed by realworld feedback from industry leaders, the collection offers a perfect balance of form and performance.

More Than a Launch — A Learning Movement

What sets this collaboration apart is the global educational campaign surrounding it. The upcoming shows and roadshows are not just product demos — they are immersive learning experiences led by some of the world’s most respected educators.

Attendees can expect:

• Live cutting demonstrations from Josh OP and other elite educators.

• Hands-on workshops tailored for all skill levels.

• Business and branding insights to help barbers and stylists grow their careers.

• Opportunities to connect, network, and collaborate with like-minded professionals.

The events are designed to inspire and uplift the industry, offering valuable knowledge that goes far beyond the tools themselves.

Taking the Stage — Around the World

The journey begins at Australia’s biggest industry events, where the launch will be unveiled in front of thousands of passionate professionals. From there, the tour heads across New Zealand, the United States, and the United Kingdom — hitting major industry expos, intimate workshop venues, and everything in between.

By the time the 10-month tour is complete, this collaboration will have reached tens of thousands of barbers and stylists worldwide. It’s an ambitious undertaking — but one driven by a shared belief in the power of connection, community, and education.

Making Industry History

This isn’t just another product drop. It’s the beginning of a new chapter for the global hair industry — a testament to what can happen when brands put collaboration over competition. By pooling resources, influence, and expertise, Matsui, 4BARBERS, and Josh OP are setting a bold example for the future.

“This is about creating something that lasts,” says Josh OP. “It’s about inspiring the next generation, equipping them with the tools and the knowledge to succeed — and doing it together.”

The Matsui x 4BARBERS x Josh OP collection is more than a line of tools. It’s a rallying cry for the industry. A reminder that, at its best, the hair profession is built on passion, shared knowledge, and the drive to constantly improve.

The Road Ahead

With over 11 major shows, countless workshops, and a wave of excitement already building online, this launch is set to leave an indelible mark. Wherever the team goes, they will bring with them a message of unity, craftsmanship, and opportunity.

And when the dust settles — after the scissors have been snipped, the fades perfected, and the ideas shared — this collaboration will be remembered not only for its tools, but for the community it built. This is just the beginning!

History is about to be made. The question is: Will you be there to see it?

@matsuihair @4barbersau @barber.josh.o.p

EDUCATION

EDUCATION

EDUCATION

EDUCATION

EDUCATION EPIC BARBER BATTLE

WHO’S IT FOR?

HAIR LOSS IN MEN

The Emotional Journey & The Power of Exosomes

Hair loss is more than a cosmetic concern, especially for younger men. It can feel confronting, deeply affecting confidence, identity and self-esteem. While many turn to traditional treatments like drug therapies, these often plateau or come with undesirable side effects.

As a barber, you’re in a unique position—not only to style but also to guide. Your understanding of scalp health places you on the front line of hair loss prevention, offering support, education, and solutions.

Understanding the Root Cause: Male Pattern Baldness

The most common cause of hair loss in men is androgenetic alopecia, or male pattern baldness. It affects around 50% of men by the age of 50 and follows a predictable pattern—typically starting at the temples or crown. The culprit? A hormone called dihydrotestosterone (DHT), which gradually shrinks hair follicles, resulting in thinner, weaker hair.

Introducing EXO-GROW™: The Future of Hair Regeneration

DermapenWorld has pioneered a groundbreaking advancement in regenerative aesthetics with its HLA-G COMPLEXA™ Exosome Technology, featured in the innovative EXO-GROW™ Collection. Rooted in a “skin-first” philosophy, this collection bridges advanced scalp science with cutting-edge bioscience to support healthier hair from the ground up. Just like facial skin, the scalp suffers cumulative damage over time—oxidative stress, inflammation, and environmental exposure all contribute to premature follicle aging. EXO-GROW™ merges powerful bioactive botanicals, stem cell science, and patented exosome technology to actively regenerate the scalp and reactivate dormant follicles.

Why Exosomes Work

Exosomes act as messengers, extending the growth phase (anagen) of the hair cycle. DermapenWorld’s proprietary HLA-G COMPLEXA™ ensures the body does not reject these biomimetic exosomes, enhancing their longevity and effectiveness—solving the common plateau seen with other treatments.

When paired with Dermapen microneedling, the results are significantly amplified. Microneedling activates the body’s natural wound-healing response, increasing blood flow, encouraging collagen production, and enhancing the absorption of active ingredients—all of which supercharge follicle rejuvenation.

Simple, Results-Driven Solutions for Men

For barbers and clinics, the EXO-GROW™ Collection provides a clear opportunity to elevate service offerings and boost retail sales. The line is easy for men to use at home via the Dermapen Home device, while more intensive protocols can be performed in-clinic by doctors, trichologists, and aesthetic professionals.

Scientifically backed, ingredient-conscious, and designed for simplicity—EXO-GROW™ meets the expectations of today’s modern male consumer.

Hair loss can be emotionally and psychologically challenging—but it doesn’t have to be a losing battle. With exosome technology, microneedling, and the right expertise, barbers can play a meaningful role in helping men regain not just their hair—but their confidence.

@exogrow_hair

EXO-GROW™ is the latest bioscience defence against hair loss. With patented Exosome technology backed by clinical data, this is a scalp-first system that delivers visible, measurable results your clients will come back for.

ANTHONY TAVERNA Spotlight on Depot Ambassador

Anthony started his barbering journey in Amsterdam over a decade ago. After completing Barber school in London, he moved back to Australia and opened Plek Barbershop in Adelaide’s CBD and now their second space in the Western Suburbs.

We chat with Anthony about his journey...

What does becoming a DEPOT ambassador mean to you and how does it connect with your journey as a barber?

Becoming an Ambassador with Depot feels like the culmination of years of work and dedication paying off. To be aligned with such a great brand, who represents some of the industry’s best talent, and so many people that I look up to, is very gratifying. The brand stands for excellence, and to be a part of that image is exactly where I (and Plek) want to be.

Your new barbershop has a strong identity. What was your vision when creating it and how does it represent who you are as a barber?

Both shops represent everything I am as a barber. They represent the journey that I, Dana (my wife), and Plek have taken over the years.

Our first space has a more traditional layout, and will always represent my roots as barber. Our new space has been deliberately curated for the best customer, and barber experience. We think it shows the growth of the industry, while also paying homage to the tradition of a barbershop. The layout of the cutting area brings a unique vibe, the wash area has its own calming ambience, and then we have a content creation space. We think that what we have created is the perfect place to hone your craft, and an even more perfect place to come as a client.

Barbering is more than a service; it’s an art form. What inspires your creativity and keeps you moving forward in the industry?

I couldn’t agree more. This is a beautiful service and art, all wrapped up in one. I get inspired by the people I work alongside with at brands like Depot and JRL. I still draw inspiration from people I was lucky enough to work with in Amsterdam too. Also, everyone out there doing great things for the industry and continuing to produce awesome work. How can you not be inspired with some of the work we are lucky enough to see today, both internationally and here. Getting to attend events, meet, chat, pick the brains of, and get to know these people, is a huge inspiration for me. There is a common theme amongst all these people, and it seems to be the constant pursue of growth, personally, as a business, and as an industry leader. That always fuels my drive to create something great for people to share in. We want to create an awesome place to work for our staff, and also create a home like feel for anyone walking into the shops, partnered

with the best quality service available. I’ve also based the service on what I’d want as a client, so It remains authentic to me and our brand. I’ve always had a strong will to progress, and Dana and I have a vision for the future that inspires me too. We know what we want, and what it looks like, so having us both in pursuit of a common goal is a great driving force.

DEPOT values tradition while reimagining it for the modern man. How do you balance classic techniques with your own style?

This has been a progressive thing over the years. First you have to understand the tradition of barbering and where it came from. I have worked on honing in on the art of shaving and beards, and the classic men’s barbering styles for many years before learning how to weave modern techniques into it. I am now fascinated with learning modern styles and seeing how we can adapt these into the traditional barbershop. My style isn’t one thing, it will keep adapting and evolving with the industry, however I will always keep my passion for a traditional shave, which for me remains the quintessential barber experience.

As a DEPOT ambassador, what impact do you hope to make within the barbering community?

As a Depot ambassador, and as an ambassador of our industry in general, I always hope to leave it better than when I came into it. So much has changed, and now the industry is stronger, and there is such an emphasis on learning, development and service. I want to be able to show new barbers how great this career can be, and the opportunities that can follow with hard work and dedication, and keep showing people that sit in my chair what it means to have service done by people that dedicate time and energy into every cut or shave.

What do you love most about DEPOT as a brand and which product is your go-to behind the chair?

Honestly, I love the range, it has something for everyone, and every occasion. I love the smell and the packaging. I love the care put into the ingredients, which shows when you use it. I’m always a sucker for a great shave cream and can’t get enough of the charcoal paste now either, it seems to work seamlessly with today’s trends.

@plekbarbershopo @depotmaletools.au @conceptualbrands

ART OF THE PHOTOSHOOT Part 3: Executing Your Shoot

By Ryan Poole

You’ve built your creative team, nailed your concept, and everyone’s confirmed for shoot day. Now it’s time to make it all happen. Shoot days can be exciting, inspiring… and honestly, a little hectic! With so many moving parts - people, gear, styling, timing - things can go sideways quickly if you’re not prepared. The good news? A little planning goes a long way, so let me break down shoot day!

Arrive Early and Set the Pace

On your shoot, your arrival time should be earlier than anyone else’s. This gives you space to get organised, check the location, and set up without feeling rushed. Not only do you need to set your tools up but also the rest of your crew will need their sections in the studio. Helping offload any gear the team might have and organising their sections in your shooting space stops the pre-shoot jitters. Have an area for your photographer where they have enough space for their backdrop, light setups as well as any natural lighting considerations. An area for your makeup artist where they can setup a ring-light, a makeup chair and a desk for all their kit. A space for your stylist to keep outfits and fit portable clothes hangers and if you are using a videographer, maybe a separate shooting area if necessary.

Use a Run Sheet to Stay on Track

One of the best ways to keep a shoot running smoothly is to create a run sheet; a schedule that lists every model, their look, and the approximate timing for hair, makeup, and photography. In my shoots, I always print off a run sheet for each team member so they all have a clear point of reference of timing. Keep in mind that some parts of the process take longer than others. Hair for one model might be quick, but makeup could be more complex. Build in buffer time for these variations, and always include a lunch break, where you might organise some catering for the team.

Do Test Shots Before You Start

Before you launch into styling or shooting, take a few test shots with your photographer. This lets you check the lighting setup, see how colours and textures are reading on camera, and make any tweaks before the real work begins. If your concept relies heavily on a style of photography like longexposure or you’re maybe you’re using a wide-angle lens; play around

with the test shots until you are happy. Test shoots will also help you find your models strongest angles and the focal points of the hair you are trying to capture. This gives the photographer a crystal-clear idea of what you need from the shoot.

Pre-Cut Before Shoot Day

If you are planning to cut hair for your shoot, I recommend doing it the week of the shoot. This keeps the focus on styling and finishing touches, rather than eating up precious time with a full cut on set. Shoot days are already high pressure when you’re first starting out; so make it easier for yourself! This will streamline your day, but it also allows you to experiment with different looks. If there are things on the hair you would want to touch up on the day of the shoot, be it touching up a fade on a model or taking a bit more out of the fringe, go for it.

Be Bold Enough to Change the Hair

One of the most important things I learned on one of my first shoots was that just because you’ve cut your model’s hair a certain way, doesn’t mean you have to be locked in on that style. If you’ve cut and styled a classic slick pompadour, why not try changing it to a messy quiff after you’ve got some shots? If you’re not feeling how your look is translating on camera, don’t be afraid to completely restyle. Changing a shape, adding texture, or altering the finish can give you a fresh set of images and add variety to your portfolio. Some of my favourite shots have come from making a last-minute change that I wasn’t originally planning.

Don’t Move On Until You’ve Got It

I understand that the confines of a run sheet can feel daunting if you start to run overtime and that it’s tempting to keep things moving quickly… BUT never stop shooting a model until you’re confident you’ve got the shots you need. Running a little over time is far better than realising later that you’re missing key images. Use this time to experiment with slightly different poses, lighting angles, or camera heights, you might end up with something even stronger than you’d planned. This is YOUR creative endeavour. This is YOUR project. This is YOUR shoot. Keep going until YOU are happy with the results!

Paperwork Matters: Model Release Forms

Are you planning on submitting a collection to next year’s AMBA or AHIA awards? Maybe you want to get your work published? Always have model release forms signed before you start shooting. These forms give you legal permission to use the images in your portfolio, on social media, or for competitions and publications. It might feel formal, but it protects you, your team, and the photographer from any issues down the line.

Final Thoughts

Shoot day is where all your prep work pays off, but it’s also where quick thinking and adaptability are tested. By arriving early, planning your timing, making space for test shots, and keeping your team energised, you’ll create an environment where great work happens naturally.

Stay tuned for the final entry in this series we move into post-production. We’re looking at polishing your work, selecting your final shots, and submitting them so they get the attention they deserve. Best of luck on your shoot day!

Ryan Poole @_ryanpoole_hair @esqmalegrooming

London to the Gold Coast, Charlotte Noble’s New Chapter at

THE BARBER ACADEMY

By Gareth Philpott

For Charlotte Noble, the move from the UK to Australia wasn’t just a change of scenery, it was the chance to start fresh, doing what she loves most.

As the newest trainer at The Barber Academy, Charlotte has combined her international experience with her passion for education, inspiring the next generation of barbers to grow in skill and confidence.

Gareth Philpott chats with Charlotte about her journey, her insights into the differences between UK and Australian barbering, and what excites her most about the future here.

What inspired you to make the big move to Australia, and how has the transition been for you both personally and professionally?

I’ve wanted to live in Australia for a long time, I had spent some time traveling around Australia when I was in my 20’s. I really love the lifestyle in Australia & being outdoors, the more I was here the more it felt like home.

The transition has been challenging at times, especially doing it on my own. I felt lucky when I came out to Australia to get at The Barber Academy and to be able to continue my passion for teaching. I have met some amazing people who have helped me along the way personally and professionally. This has been the best decision I have made, no one tells you how hard it can be to start again but it’s been 100% worth it.

Can you tell us about your barbering background and what drew you to the industry in the first place?

I started in the industry as a hairdresser when I left school. I decided to move onto Barbering 10 years ago and I have been teaching for 7 years. I was doing a lot of shorter hairstyles for men in the salon and started to really enjoy this and really wanted to learn more.

I grew up in the countryside in the UK, I decided to move to London in 2017 wanting more opportunities in the industry. This is when I became an educator at London School of Barbering and my love for industry grew more.

How does the barbering scene in Australia compare to where you came from? What differences have you noticed in techniques, trends, or customer expectations?

I feel customer expectations are the same as the UK but have notice a difference in techniques and trends. When I first arrived in Australia the mullet was the hair cut trending at the time, over the last few years I’ve seen the styles that were trending in the UK come into Australia. There are definitely more laid back/surf/skater styles here in the Gold Coast, and the UK have a lot more classic style.

What’s been the most rewarding aspect of transitioning from working as a barber to training the next generation at The Barber Academy?

Without a doubt it’s watching students learn and grow but not just in their technical skills, but in their confidence. Seeing someone come in unsure, barely knowing how to use clippers or scissors and to leave ready to take on clients, open shops or to travel the world with the new skill.

Also, when a student gets their first job within the barbering industry, seeing their excitement to start building their own clientele and start the next chapter is such an achievement.

What makes this even more special at The Barber Academy is that our students learn in fully functioning barbershops so they’re cutting real clients’ hair from day one, which accelerates their confidence building.

What advice would you give to aspiring barbers who might be considering a similar international move or career change?

My advice would be if you were thinking of doing an international move or even a career change into the hair industry is to connect with barbers via social media. Ask questions about the industry in the country you are looking to move to or if you are wanting to get into the hair industry. This is what I did before I moved, and I got some really good advice from owners within Australia. This gave me the confidence to make the move.

Create an online portfolio, this may help to secure a job abroad. It’s one of the best ways to show your skills. No one talks about the challenges of moving abroad or changing careers, but if you’re passionate and persistent, you can build something amazing.

Can you share a memorable moment or story from your time training students that really stands out to you?

One moment that stands was when I was teaching in London, a student who was really struggling with learning the techniques and her confidence. The course she was on was very intense and very fast paced which isn’t right for everyone, but I could see her determination to learn.

I kept encouraging her, spent time with her repeating the steps as much as she needed. I remind her to learn the skill needs practice and repetition and we all start somewhere. This is a reminder to everyone not to give up on your dreams and there are always bumps in the road when it comes to learning. She went on to secure a job in a barber shop.

Where do you see yourself and your career heading in the next few years, and what excites you most about the future of barbering in Australia?

In the next few years, I see myself continuing to grow as an educator, to own my own business and to help raise the standard of barbering. It excites me to watch the barbering industry grow in Australia, to keep learning, and to teach and pass on my knowledge to the next generation.

I’m excited to continue contributing to The Barber Academy’s mission of addressing the industry shortage of skilled barbers while maintaining our high standards of education. @thebarberacademyaus

Bringing Hairdressing Education

HAIR The Movement is Coming! BACK TO GREATNESS!

A 3-day groundbreaking educational event, set apart from typical hair shows, delivering real, career-shaping education powered by the knowledge, creativity, and experience of over 35 global artists.

As the countdown begins for the highly anticipated HAIR The Movement event on 14 to 16 September 2025, momentum is building and so is the excitement. Over three transformative days, this global gathering will bring together the best educators and artists in the industry, redefining what hair education looks like with top-tier education.

Created for hairdressers and salon owners ready to power their craft with real technical education, this is the kind of knowledge you can take straight back behind the chair or use to ignite your next creative journey. From cut, colour, style to business, it covers the full spectrum with pure, career-defining technical education. The very best in education!

Hair The Movement are proud to officially announce Dyson and Kevin Murphy as key event partners. They stand proud that these partners are aligned with their vision to power their craft, spark innovation, and invest meaningfully in the future of education by elevating the industry and empowering stylists with knowledge. With Kevin Murphy himself taking the stage, attendees can expect powerful and exclusive moments to last a lifetime.

Featuring Industry Icons

With powerhouse artists including Kevin Murphy, Nick Arrojo, Dove Palmer, Danny Pato, Tabatha Coffey and more taking the stage, expect bold ideas, precision techniques, and pure technical education. These educators bring decades of expertise, global hairdressing experience, and real-world hairdressing success, offering you access to a level of artistry that is rarely this close.

A True Global Gathering

Educators are flying in from the US, UK, Europe, and across Australia, each bringing their own unique energy, creative process, and the latest in techniques and trends. It is a rare chance to absorb the best thinking from across the world, all under one roof.

Founded by industry icon Sharon Blain OAM, this event is driven by a deep purpose: to bring education back to greatness. “To see the level of artistry, passion and generosity from our educators, both local and international, under one roof is honestly a dream come true,” says Sharon. “We’re here to share, lift each other up, and create a new standard for the next generation.”

Expect immersive learning, high-impact stage moments, real conversations and networking, and the chance to be part of a movement that’s changing the industry from the inside out.

Final chance for early bird and exclusive event packages. This kind of access doesn’t happen often. Don’t miss your chance to be in the room. Flexible payment plans are available, so you can secure your spot now and pay over time.

DAY 1 14th SEPT

AFTERNOON

1:00pm-5:00pm

EXPERT ARTISTS: WATCH & LEARN SEMINAR

14 Australian & New Zealand Artists

4 Hours of Cut, Colour & Styling Education

5 Dynamic Sessions on One Live Stage

Hosted by Industry Icon, Tabatha Coffey Tea and coffee included.

EVENING

5:30pm – Late THE MOVEMENT

ALL ACCESS 3 DAY PASS EARLY BIRD SPECIAL OFFER

Access to ALL events over 3 full days. Includes NOISE Event on 15th September. 14-16 September 2025

Personal & Professional Growth Value of $10,000

$2,299 | Save $468

Does not include accommodation at the Fullerton Hotel.

Separate booking information below.

LAUNCH CELEBRATION EVENING

Network with the industry’s best!

Connect, exchange ideas, and build meaningful relationships during this unforgettable evening celebrating our industry. Food and drinks included.

DAY 2 15th SEPT

FULL DAY

9:00am-6:00pm

GLOBAL MASTERS POWER SESSIONS

14 Global Masters + Business Session

3 Live Stages | 9 hours of Education

6 High-Level Technical Power Sessions

Lunch, tea, and coffee included.

NOISE Event

15th September | 8:30pm – Late

The World’s Top Hair Show for 13 Years is coming to Australia!

3-hour raw, edgy hair experience at a Secret Underground Location!

Pushing creative boundaries to new heights with a high-energy hair show like no other.

Tickets for NOISE are sold separately and are not included with single-day tickets, only with the AllAccess 3-Day Pass.

DAY 3 16th SEPT

MORNING

10:00am-12:00pm HAIR TO FAME: LIVE TALKS ON DIVERSE SUCCESS STORIES

7 Inspiring Stars: Celebrity Stylists, Film, Theatre & Business Professionals

Exclusive Career Insights & Expert Advice

Hosted by Industry Superstar, Richard Kavanagh

AFTERNOON

1:30pm-4:30pm

NOISE: LEARNING WITH LEGENDS

6 Award-Winning Artists

3 hours of non-stop creativity

Watch NOISE Artists in the next day Watch and Learn Seminar as they share looks from the previous night’s showcase or unveil new creations, bringing them to life while revealing the inspiration, techniques, and creative process behind their boundary-pushing work.

Lunch, tea, and coffee included.

SINGLE DAY TICKETS EARLY BIRD SPECIAL OFFER

Access to all events on that day.

Day 1 14 September 2025

$629 // Save $70

Day 2 15 September 2025

$899 // Save $100 Does NOT include NOISE

Day 3 16 September 2025

$539 // Save $60

NOISE Event 15 September 2025

$359 // Save $40

GROUP DISCOUNT TICKETS EARLY BIRD SPECIAL OFFER

Access to all scheduled events on that day. Save 20% when booking 3 or more people.

All-Access 3 Day Pass 14-16 September 2025

$2,069 per person

Access to all events on that day.

Day 1 14 September 2025

$566 per person

Day 2 15 September 2025

$809 per person

Day 3 16 September 2025

$485 per person

NOISE Event 15 September 2025

$359 per person

MEN’S RETRO REVIVAL HAIRCUTS

With Jim Shaw , Multi Award Winning Men’s Hairdresser and Director at TONI&GUY Billericay

Retro Revival cuts are dominating men’s hair trends in 2025, with iconic styles from multiple decades making a stylish comeback. Below, I share some of my favourite throwback looks that clients are asking for most in the salon right now - along with tips on how to style or modernise them so they feel fresh, flattering, and bang on-trend for today.

Pompadour (‘50s)

The pompadour, a signature style of the 1950s made famous by icons like Elvis Presley and James Dean, is a slicked-back, high-volume look that works best for those with medium to longer hair. To create it, use a hairdryer and round brush to build maximum lift and form the smooth, swept-back shape. Finish with a pomade or wax for strong hold and lock it in with a light mist of hairspray for extra shine and lasting style. Today, the style can be modernised with different styling and by pairing the style with disconnected or shorter sides and back. Instead of using a high shine hair product, you can also experiment with a matte finish product to give this style a more effortless, relaxed finish.

The Shag (‘70s)

The shag was seen amongst many rock musicians in the ‘70s including David Bowie and Road Stewart and is a heavily layered and textured look which traditionally sits at the shoulders but features various lengths throughout the cut. This is another cut that works best when styled with texturising products like salt sprays or mousse to enhance natural hair texture. To modernise this cut today, I like to add in some extra shorter layers to give this style more of a contemporary feel. Experimenting with a fringe is also a great option to update this cut – a long, side swept fringe looks great paired with a shag or a shorter, choppier fringe. Alternatively, you can add some face framing layers into the cut which will blend in seamlessly with the cut and draw attention into the face.

@jimshawhair

Mod Haircuts (‘60s)

The mod haircut features longer hair on the top, long side burns and texture throughout the cut – on the top, sides and back. It also often features a heavy fringe. This cut works best when styled more relaxed and messier, and a texturising spray such as a salt spray is great for adding extra edge and grit to this style. This style is being modernised today by changing up the long, heavy fringe, for a more textured, shorter fringe style, giving the look softness.

The Disco Bowl Cut (‘70s-80s)

The bowl cut was a huge trend in the 1970s-80s and one we didn’t think would make a comeback! Characterised by a straight, blunt fringe and the rest of the cut being cut evenly around the head, the bowl cut is a uniform cut that can be styled either sleek and straight or textured and wavy. However, is generally styled sleeker and smoother. This cut is being updated for 2025 by incorporating texture or by the cut being graduated in length, starting short and going longer at the back. It’s also been highly requested in the salon by men pairing it with an undercut for those looking for a more standout look. I love to pair the bowl cut with an undercut or short sides and add texture into the top for a more stylish finish.

CUTS FOR A CAUSE BRISBANE A

Community That Shows Up

The barbering industry has always been about more than just hair. At its heart, it’s community. That spirit was on full display in Brisbane recently when Cuts for a Cause took over @barbertemple for a full day of barbering, fundraising and solidarity.

Mocha Group’s Editor-in-Chief, Louise May, stepped back behind the chair for the event, joining a line-up of barbers who gave their time and skills to raise money for organisations making a real impact: @blackdoginstitute, @alcoholanddrugfdn, @orangeskyau, @zigzagsupportcentre and @dreamtime.aroha. From mental health and addiction services to youth and community outreach, these are the groups on the frontlines of support.

The clippers fired up early and didn’t stop, with @keenancutthroat.exe, @southpawslinger_, @kamehousebarbershop.co, @vividby_ambz and @seagokujin working non-stop across the chairs. Every cut meant more dollars raised, and the support from the local community was great.

Raffles added another layer of energy, with stacks of prizes donated by industry supporters. On behalf of organiser @cuts.for.a.cause.fundraiser, thanks go to @reuzel.anz, @haircoaustralia, @modern_pirate, @jerichoaustralia_, @jrl.aus and @thelasercompanyaustralia for their generosity. Their contributions kept the donations flowing and gave everyone who turned up another reason to get involved.

Events like this remind us of what this industry is capable of when it comes together. There were no egos, no competition, just barbers, hairdressers, brands and clients standing side by side to back causes that matter. Cuts for a Cause Brisbane was a day that proved barbering is as much about people as it is about hair.

Mocha Group was also proud to stand alongside the initiative as the official media partner, helping share the story of an industry that knows how to show up when it counts.

@cuts.for.a.cause.fundraiser

THE CICCONE EFFECT: BUILDING BRANDS WITHIN BRANDS

By Frank Ciccone

In 1996, two 23-year-olds decided to take two big leaps in life. First, they got married. Then, just one month later, they bought a small suburban hair salon in Melbourne’s north-east called Macleod Hair Studio.

We were young, passionate, and maybe a little fearless,” . “It wasn’t just about cutting hair; it was about building something of our own.

A Bold Move

For three years, Helen and I poured ourselves into the salon, growing its reputation and client base. Eventually, the business outgrew its space, and we purchased a larger building just a few doors down. With the renovation came a pivotal decision: should we keep the well-known Macleod Hair Studio name, or start fresh with a rebrand? It was a huge risk. “If we changed the name, we knew we had to back it up with exceptional service and results,” Helen says. “It wasn’t just about a new sign; it was about creating a brand.” We chose to take the plunge. Hair by Ciccone was born, and with it, a renewed commitment to excellence.

From Salon to Institution

The gamble paid off. Over the next three decades, Hair by Ciccone grew into one of Melbourne’s most respected salons, winning multiple Best Business Awards, being inducted into the Northern Business Awards Hall of Fame, and eventually earning the industry’s top accolade: International Salon of the Year.

Helen and I also became go to stylists for celebrities, looking after names like Slash, the Geordie Shore cast, Shane Warne, INXS, Sia, Tim Cahill, and tennis stars Stan Wawrinka, Taylor Fritz, and Dominic Thiem. The experience taught us a valuable lesson , a business name can be more than just a name, it can be an identity. Once we realised Hair by Ciccone had real brand power, we saw opportunities to expand beyond the salon chair.

The First Spin-Off: Ciccone Cosmetics

In 2002, Helen launched Ciccone Cosmetics, knowing the family name would open doors. Stocked in Myer and hair and beauty salons nationwide, the range became a trusted brand for 18 years.

“The Ciccone name started travelling, it was on lips, literally, all over Australia,” Helen laughs. “We had makeup artists, hair stylists, and beauty lovers all embracing it.”

This was the first example of what would become a signature Ciccone move: building brands within brands.

SMASH IT to Success

Next came SMASH IT, a men’s styling paste designed to deliver professional performance. Thanks to the strength of the Hair by Ciccone brand, it launched with industry credibility and quickly gained traction.

Within a short time, SMASH IT was crowned Australian Men’s Styling Product of the Year. Barbers and stylists embraced it, and the product developed a loyal customer base both in Australia and overseas.

Once you’ve built trust in one area, people are willing to try what you create next, That’s the beauty of a strong brand foundation.

The PR Arm – VIP PR

But the Ciccone brand building didn’t stop at products. Helen and I also run VIP PR, a public relations company representing brands, musicians, and actors. Over the years, we’ve worked on everything from restaurant launches to music releases, red carpet events, and product publicity. Their PR work has included major campaigns for high profile clients and artists, giving them another platform to extend their brand influence. It’s all connected, and we’ve always believed in cross pollinating our businesses, what we do in PR helps our salon, and vice versa.

The Next Big Launch: Shake It Dry Shampoo

Now, Helen is preparing for her latest venture , Shake It Dry Shampoo. Backed by Heiniger this new hero Australian made dry shampoo mist is set for a nationwide rollout.

“This product is so innovative,” Helen says. “It’s light, refreshing, and effective , and just like everything we do, it carries the Ciccone stamp of quality.” Marketing for Shake It will feature the Ciccone name, reinforcing the idea of building brands within brands. Our name is our promise . People know when they see Ciccone, it’s going to be professional, high quality, and made with passion.

Adapting to a Fast-Changing World

Over the years, Helen and I have witnessed huge changes in the way businesses connect with customers. Social media has been the biggest game changer.

Connections happen instantly now . Your brand has to keep evolving to stay relevant. You can’t just rely on what worked five or ten years ago. From our early days running a single suburban salon to managing multiple brands, a PR agency, and award-winning products, we’ve practised the art of evolving while staying true to our core values.

A Legacy Built on Trust

Looking back, Helen and I credit our success to three things: relentless quality, genuine customer relationships, and the willingness to take risks. We’ve made bold moves , changing our name, launching new products, entering new industries . But every time, we’ve backed ourselves. That’s the key.

Today, the Ciccone name is more than a brand , it’s a legacy. And with Shake It on the horizon, it’s clear that this legacy is still growing.

Building brands within brands has allowed us to create opportunities we never imagined when we started, . It’s about having the courage to expand, adapt, and trust your own name. That’s what has kept us in the game for nearly 30 years.

@_frankciccone_ @hairbyciccone

Every haircut deserves a party! Why not serve your clients a refreshing toast with our delicious lineup of gins!? Tropical Chilli Gin - Cherry Tart Gin - Original Dry Gin - Ruby Pink Gin

Each one is a flavour adventure that makes every fade feel like a celebration ! These gins are all about making memories and sharing laughs. Use Code #MOCHABARBER15 for 15% OFF the entire range!

JUST A GRUMPY OLD MAN HAVING HIS SAY ABOUT AN INDUSTRY HE LOVES.

By Matt Clarke

So, here’s my two cents. Walk into just about any Australian barbershop these days, and you’ll find a familiar formula: clean white walls, polished concrete, a sign with a pun on fading or clipping, and a playlist that’s either 90s boom-bap or moody house music, depending on the suburb. The barbers? They’re in crisp Dickies, New Era caps, and Dunks, usually filming their latest low taper in cinematic 4K, often before the haircut is even finished.

Don’t get me wrong, I love that barbering in Australia has evolved. We punch well above our weight in global barbering scene. But lately, it feels like we’ve all started copying each other, TikTok trends and the same old low taper or burst fade, and we’ve lost what made barbering exciting in the first place: originality, personality, banter, community and craft.

We’ve become obsessed with the clout of barbering, a focus on brand affiliation, educating for status and somewhere along the way, we’ve forgotten about the client.

The Rise of the Instagram Barber

Social media has done incredible things for our industry... no doubt about it. It’s built empires, launched careers, connected barbers across borders, and introduced clients to barbers they never would’ve found. But it’s also created a version of barbering that exists more for the algorithm than for the client.

In Australia, you can see the impact clearly. A new generation of barbers are learning the craft through short form TikTok’s. They’re filming every cut, working every angle, chasing transitions and lighting setups before they’ve mastered the bread-and-butter haircuts. It’s content-first, clientsecond.

It’s a strange world we live in where a man can come in for a service to make him look and feel better and in return gets filmed the whole time, forced into an impromptu photoshoot then charged a premium for the experience.

Again, I love this industry but a focus on developing relationships, asking a client how their new baby is going, did they get that new promotion or show me photos of the new bird they’re chirping, feels like a lost part of barbering. And frankly, that’s the best part of the job. So, take your photos and videos but remember it’s just a marketing tool to get the column booked out weeks in advance or a line or personals out the door. Clients are still key.

Style Over Substance

Here’s where it gets dicey: being stylish doesn’t mean you’re skilled. And right now, the industry is full of barbers who look the part but don’t yet deliver the part.

You can wear the uniform. You can put inspirational hustler quotes in your captions. You can shoot 4K at 60fps. But can you cut hair, under pressure, with no ring light and a full column waiting?

Remembering everyone’s name and picking up the conversation from where you left it 3 weeks prior? Too many barbers right now are mimicking, not mastering. It’s not even their fault. The industry rewards speed, virality, and sameness. But we can’t let the illusion of cool replace the reality of craftsmanship.

The Monoculture Problem

A few years back, every shop had its own identity. You’d walk into a barbershop in Fremantle, and it’d feel totally different from a shop in Fitzroy or Fortitude Valley. Different music. Different energy. Different approach. Now? It’s all blending. The cuts look the same. The shop fits look the same. The captions are the same. We’re all just remixing the same five trending videos, chasing the same engagement numbers. This monoculture doesn’t just kill creativity; it actually devalues the work. When everyone’s doing the same thing, clients stop seeing barbering as artistry and start treating it like a commodity. Just another quick service, easily swapped and replaced.

We’ve got to bring back originality. Because if you’re not doing something personal, something expressive, something that feels like you, then what are you offering that no one else can?

A quick shout-out to the authentic out there, the Little Rebel barbershop or the Johnny Voodoo’s of the world. I see you guys and love everything you stand for. The cornerstone of your personal communities.

Craftsmanship Is Still the Flex

You know what’s really cool? Being booked out three weeks in advance, not because your videos went viral, but because your clients trust you. They know you’re going to deliver a clean cut, every time. They know you’ll remember their kid’s name, their last holiday, how they like their neckline. Craft is timeless. You don’t need a ring light to be a weapon on the floor. You need discipline. Curiosity. A willingness to screw it up a few times before you get it right. You need time in the game and people around you who’ll call you out when your blends are sloppy or your shape is off. In Australia, we’ve got some incredible mentors, educators, and OG’s who have been putting out world-class work without ever chasing clout. And the new generation, the hungry ones, need to see more of that. Not just what looks good on a grid, but what works in real life.

Let’s romanticise that again. Let’s make it cool to care about your sectioning, to practice your scissor work, to learn new techniques on different textures. Let’s make consistency cooler than content.

A Culture Shift, not a Cancellation

This isn’t a call to burn your ring light or delete your Instagram. Social media’s a tool, and when it’s used right, it can open doors. But we need to stop mistaking it for the job itself.

Being a barber isn’t about filming haircuts. It’s about building trust, solving problems, creating structure, making someone feel better when they leave than when they walked in. If the vibe is there, but the skill isn’t, the client won’t come back. And if the skill is there but the service sucks, same deal. The goal isn’t to cancel cool. It’s to redefine it.

The Final Fade

We’re at a fork in the road as an industry, especially here in Australia. We can keep following each other in circles, chasing clout, copying what works, and burning out when the algorithm changes.

Or we can double down on the real. We can invest in our craft, our uniqueness, and our clients.

We can remember that barbering is a trade, a creative practice, a career, a legacy, not just a vibe.

Cool is dead.

Craft is king.

Long live the real barbers.

@matt.clarke.hair

INTEGRITY AND RESPONSIBILITY: THE TRUE CALLING OF A BARBER

By Laura

Let’s keep it simple, trust is a currency.

Barbering has always been more than just haircuts. From the old corner shops to today’s modern studios, the best barbers have carried themselves with integrity and responsibility - values that elevate the craft beyond the clippers.

Integrity in barbering is simple but powerful. It’s about doing what’s right, even when no one’s watching. It’s showing up on time, charging fairly, being consistent with your service, and keeping your word to every client in your chair. Integrity builds trust - and trust is the foundation of every long-lasting client relationship.

Then there’s responsibility. Every barber holds more than a set of tools - they hold people’s confidence, the energy of the shop, and even the culture of the industry. Responsibility means taking care of your clippers and scissors like they’re extensions of your craft. It’s about listening to your clients, respecting their stories, and creating a space where they feel valued. And it’s about passing the torch - training the next generation and ensuring the industry grows stronger than how we found it.

In a world where we need to discern the truth more than ever, where showing up online is almost just a standard part of working life, follow these two principlesintegrity and responsibility - and they’ll carry you a long way, whether you’re behind the chair or running a barbershop. In the end, you will always prosper in doing the right thing.

With Love

Laura Banford

Hearts & Minds

@laura_theheartsandmindscoach

iQ to the Max

Elegant, compact, ultra-light and high performance – that’s the iQ Lite Max Perfetto Hair Dryer. Unparalleled performance for professionals without sacrificing the comfort of lightness. Weighing 316 grams with an 85,000 rpm digital brushless motor. Venturi Effect reduces drying time.

Worry-Free Haircare

With a modern, clean and plant-driven approach to haircare, Aluram Daily Shampoo and Conditioner are worry-free and uncomplicated. 100% vegan and gentle, perfectly suited to daily care for frequent washers.

Performance x 2

Double the performance. Introducing BaBylissPRO Outliner Trimmer & Shaver Duo in LimitedFX Matte Black, a dynamic duo outfitted in classic matte black. High torque, high performance and high precision.

Stylish Essentials

Brushworx’s stylish take on an essential! Brushworx Neck Brushes reimagine traditional neck brushes with super soft, flexible bristles. Gentle on skin yet firm enough to banish all stray hairs. Available in Black Crystal and Purple Crystal.

Numero Uno 2.0

Compact design and engineering… supercharged! StyleCraft by Silver Bullet Uno 2.0 Single Foil Shaver features a new, upgraded look with the same nimble shaving. Weighing only 90 grams with 9,000 rpm supercharged motor. Easy USB-C charging.

The Detangling Experts

With over 100 million brushes sold worldwide, WetBrush are the detangling experts. Brush with less force resulting in less damage, thanks to world famous IntelliFlex bristles. The original and best.

The OG Putty

The OG. Fatboy Perfect Putty is a matte putty which enhances texture and volume. Great for all hair types, this soft-to-the-touch putty gives you that second day texture from day one. Paraben-free, sulphate-free, cruelty-free and colour-safe.

Cut Closer to Perfection

When every cut matters, there’s no room for compromise. Introducing Mizumi by Iceman, Japanese-inspired excellence with premium precision and performance. The range includes meticulously crafted scissors and thinners from high quality stainless steel to VG10 steel, ensuring extraordinary sharpness, durability and corrosion resistance.

Smart Gloves

Allergic to latex? Salon Smart has your hands covered. Salon Smart Vinyl and Nitrile Gloves are latex-free, powder-free gloves for barbering services. Packs of 100. Available in clear or black.

FXONE Power Couple

BaBylissPRO FXONE Gold Outliner Trimmer & Shaver Duo joins the FXONE universe. One battery, unlimited tools. Change the way you work with this professional power couple in allmetal gold housing.

Unparalleled Power

The most powerful clipper and trimmer ever made. Silver Bullet HeadLiner Clipper and Trimmer are powered by super high torque 11,000 rpm motor for unbeatable performance. Cord/ cordless, lightweight and ergonomic.

Be Empowered

The only limit is your imagination. The Parlux Alyon Hair Dryer is extraordinarily lightweight, ergonomic, and well-balanced. Air Ionizer Tech delivers a smooth finish, while 2,250 watts provide powerful performance.

10 Minute Men’s Colour

Screen Dorado 10 Min Hair Colour Cream is the perfect colouring service for root touch-ups, grey coverage and colour blending. Easy 10 minute add-on, colour service. Ultra-fast yet long-lasting.

Join the Rebellion

Not like other trimmers. StyleCraft by Silver Bullet Rebel Trimmer is powered by super-torque 7,500 rpm motor, open skeleton 360° design and 3 hours cordless runtime. Lightweight and ergonomic. Includes three interchangeable bodies for customisation.

The importance of being CONSISTENT in Salon Business

By Liz McKeon

Consistency is a great characteristic to build in your life and implement in business to help achieve even greater success. To get started figure out how you want to be more consistent and practice with small goals to begin with. Over time as you become more consistent, you will automatically be more motivated and have an improved sense of accountability.

To develop consistency in life and in business, you must decide that firstly that this is an important value to you. Secondly, start making a list and prioritize what you want to be more consistent about. Don’t set yourself up to fail by making promises to yourself that you can’t keep, keep it realistic and achievable.

When a person is consistent, they follow through on promises, commitments and appointments. It then becomes the tendency to do this on most occasions. Consistency when managing a team will generate greater respect, as staff know where they stand. When it comes to quality of work and providing excellent customer service, consistency is a must with your clientele.

Consistency in Business:

1. Create realistic, simple and specific goals. Become very clear on what you are aiming to achieve. Once you have identified your goal, break it down into smaller steps to help achieve your goal and stay on track.

2. Create a schedule for yourself, as this will help you plan your days, so you get everything done on time. A plan also helps you to see what your total commitments are. Allocate realistic amounts of time for all your business tasks. For larger, more long-term goals set small, daily tasks, that your can do to work towards this goal. Remember to plan for downtime and breaks.

3. Place reminders around your workspace, as sometimes it is easy to forget new goals and habits, commitments and promises when we make them to ourselves.

4. Consistency often involves making commitments and keeping them. When running a salon, it is very easy to get overwhelmed if you make too many promises. If you think a request is too difficult, remember it is ok to say ‘no’. This includes making promises to yourself.

5. Reward yourself when you accomplish goals, no matter how small. Give yourself a reward! To help keep yourself motivated, recognise that even small goals deserve to be acknowledged. As salon owner or manager, it is part of your job to keep your team motivated. However, you also have to keep yourself highly motivated.

6. Start again, keep going if you make a mistake. Plan for potential failure, and don’t be too hard on yourself when. Consistency is effort, not perfection. In fact, plan for setbacks – that’s life. The key to consistency is to pick yourself up and keep going.

7. Take time off to recharge your batteries. Consistency does not mean you have to be at work non-stop. In fact, it is the reverse. By giving yourself time off, you avoid burnout and productivity improves. In your diary schedule in time for yourself and refuse to let work or other people’s demands get in your way of your precious downtime.

8. Use accountability and motivational tools to keep going even when you don’t feel like it. For example, when you are tired or stressed, it can be so easy to let your important goals slide, causing you to go completely off track. Therefore, you have to find ways to stay motivated. Maybe, remind yourself of your long-term goals. When you are faced with a difficult day, learn to compromise with yourself instead.

9. Accountability is vital! To be more consistent and disciplined, you have to be honest with yourself, recognising when you don’t reach the standards and goals that you have set. Reconsider if your goals are realistic and decide how best to improve. If possible, ask a colleague or friend to be your accountability partner. And, maybe you could do the same for them? Check in with one another weekly. If they see you dropping your consistency levels, give them permission to call you out. And, vice versa.

10. Give yourself time to see changes. New habits take time. It generally takes at least 21 days doing something for it to become a new habit. Don’t tackle too much, start with small steps and build your way up.

11. Set boundaries for your commitments and relationships. Boundaries make it easier to implement commitments because you then have a specific limit in which to function. Before taking on new tasks, establish what you are willing and able to do, as well as what you know you realistically cannot do.

12. Build your willpower, because consistency tends to lean towards performing even when you don’t feel like it. Avoid temptation if possible. Take care of yourself, as exhaustion and burn out are the enemies of consistency.

13. Practice positive thinking and work towards eliminating negative thinking as much as possible. When you think negatively you are making yourself less likely to be able to hold on to your new consistent actions.

Positive thinking brings inner peace, success, improved relationships, better health, happiness and satisfaction. It also helps the daily affairs of life move more smoothly, and makes life look bright and promising.

When you learn how to think positively, you gain the key to changing and improving your life. It is easier to keep a positive frame of mind when things go well. It’s tougher to do so when in the midst of problems, difficulties or obstacles. In such times you will need more effort, attention and patience. It you learn how to think positively when not under pressure, stress or strain, it will be easier to do so when things are tough.

Don’t ever beat yourself up when you don’t hit the mark. What matters is that you keep working towards your personal and salon goals, and consistency will follow.

www.lizmckeon.com

From Dream to Triumph: Strategic Lease Deals That

Cemented Our Client’s Success

By Your Leasing Co

Background

Our client Sarah had a single real estate agency in Brisbane targeting a particular demographic and was wanting to grow her business, by expanding into a new location with a similar profile.

Sarah’s initial vision was to expand to just one more location, with a view to adding further locations down the track.

Despite working in the real estate industry, she recognised that her specialty was residential real estate and not commercial and that our expertise was going to be helpful in order to garner better results than what she might have been able to secure negotiating the next Lease on her own.

Sarah discovered Your Leasing Co.

By luck, Sarah came across us, a team of Tenant Representatives, who specialise in all aspects of commercial Lease negotiations. Conducting these negotiations daily, equips us with the knowledge and experience to engage with Landlords as an equal, alleviating any anxiety or stress for Tenants like Sarah. The power imbalance which exists is gone. We step into the Tenant’s shoes, ensuring that business owners like Sarah achieve the best possible deal and don’t feel pressured or coerced into accepting an agreement they are not comfortable with.

In this case, Sarah happened to encounter Your Leasing Co at just the right moment.

After a phone call with Sarah, we gained a detailed understanding of her vision and Sarah’s objectives for the new Lease.

We stepped in to represent Sarah in the Lease negotiations. Two new locations were identified that could be suitable, so in order to maximise the best possible outcome for her next new location, we start negotiations on both.

Sarah was relieved to have an experienced lease negotiator on board, someone reliable to act in her best interests and negotiate on her behalf, securing an agreement that was affordable and aligned with market trends, rather than simply agreeing to the asking rent. The exciting part was that, thanks to the work of Your Leasing Co, Sarah was able to successfully secure both of the possible locations.

Your Leasing Co successfully negotiated a really favourable outcome for Sarah on both locations! Let’s recap those outcomes …

Where did we start?

Sarah’s starting position was a straightforward, what we like to call “vanilla” deal, on both of the possible locations. Collectively, the Landlords asking rents came to $311,250 with annual increases of 4%, an initial term with an option and full security coverage in the form of bank guarantees and personal guarantees from Sarah.

Where did Sarah end up?

Your Leasing Co were able to negotiate a combined total savings of $396,570.49, through a combination of rent savings and incentives across three leases, including:

• A combined rent saving of over $80,000 plus GST

• Reduced annual increases to either 3% or 3.5% per annum

• A combined saving of $4,000 in uncharged legal fees

• Rent free valued at just under $120,000 plus GST

• Combined cash incentives of $175,000 plus GST

• 50% reduction in carpark rental, saving close to $15,000

Extra wins …. more hidden treasure unlocked …

Streamlined Make Good Requirements: We negotiated minimal end of Lease obligations, only requiring patching, painting and removal of loose fixtures, significantly lowering any investment required at the end.

Flexible Lease Options: We secured two further options on each Lease, allowing for extended occupancy, to suit the business and its growth.

Reduced Bank Guarantee: Initial bank guarantees required were six months, which were negotiated down to three months, freeing up working capital for Sarah.

Waived Personal Guarantees: Personal guarantees were eliminated completely, limiting personal liability for Sarah and securing the Leases with just the bank guarantees

Demolition Clause Mitigation: We negotiated a $150,000 compensation payment if a demolition clause is invoked within the first three years.

Landlord Funded Fitout: The Landlord agreed to deliver the space as a warm shell at no cost to the Tenant, allowing for custom modifications, with reduced entry costs.

Sarah was thrilled with the savings and additional benefits that had been secured through the negotiations and felt a sense of relief for entrusting the Lease negotiation process to a professional. The expertise and market knowledge of Your Leasing Co provided her with confidence and peace of mind. She knew that the deal would be assessed rationally and commercially, and the Landlord’s leasing representative’s experience and knowledge would be matched, resulting in outcomes she couldn’t have achieved alone.

Your Leasing Co. specialises in representing commercial Tenants in their Lease negotiations. If you have any questions about negotiating the best outcome for your next Lease, you can call Kelly Cunningham for a free, no obligation conversation on 1300 356 702.

Your Barbershop Has a Recipe . Are You Following It?

By Dwight Hodge

I’m not sure if you’re handy in the kitchen - but whether you’ve got a secret brisket rub or think toast is gourmet, this one’s for you. Because what makes a good cook… is the same thing that makes a good barbershop owner.

It’s not hustle.

It’s not hype.

It’s not talent alone.

It’s the recipe.

If you want to cook something great - whether that’s a steak, a curry, or a killer chocolate cake, you don’t wing it. You follow a process. A method that gets you the result, every time.

And it’s the same when it comes to running a successful barbershop. You want a busy, buzzing shop with clients lining up, your team motivated, the numbers looking good, and your weekends free again?

It doesn’t come from grinding harder. It comes from following the right recipe.

No One Reinvents the Burger Every Day

Let’s be real. When a burger joint’s pumping out 200 perfect burgers a day, they’re not experimenting on everyone.

They’re using a system. A recipe that works.

The same goes for your shop. The barbershops that run smoothly, stay profitable, and grow long-term? They’re not making it up as they go. They have systems in place, whether it’s for pricing, rebooking, selling memberships, motivating the crew, or managing their books.

Too many barbershop owners are in the back room playing ‘business chef’ - mixing a little bit of what their old boss did, something they saw on Instagram, a tip from a mate, and a sprinkle of “gut feeling.” Sometimes it turns out okay.

But more often, it’s messy, inconsistent, and exhausting.

You

Can’t Measure Vibes

You wouldn’t eyeball the flour and hope the cake rises. So why do so many barbers run their shop like that?

You can’t measure success on ‘vibe’ alone. You need numbers that tell you where you’re at and what to do next.

How many cuts does each chair need to hit breakeven? What should you be charging for your most popular service? How many memberships do you need to sell each week to smooth out your cash flow?

Without the numbers, you’re guessing. And when you’re guessing, growth is luck - not strategy.

The Sequence Matters

Just like you wouldn’t chuck raw patties on the bun before the grill’s hot, you can’t build a strong barbershop doing things out of order. Trying to hire before your systems are clear?

Raising prices before you’ve nailed your guest experience? Firing off ads before you know your ideal client?

That’s how things fall apart.

There’s a rhythm to doing this right. It starts with clarity: your goals, your ideal guest, your price structure, your weekly targets. Only once that’s set can you start layering on marketing, recruitment, or expansion. Miss the foundational steps, and your shop might still look the part, but underneath, things won’t hold.

Make It Yours - But Know the Basics First Here’s the cool part: your barbershop doesn’t have to be like everyone else’s.

You might run an old-school classic with hot towels and straight razors. Or you might be all about fades, colour, streetwear, and playlists.

Either way, if you want it to work, the fundamentals remain the same. The difference is in how you bring the systems to life. Add your flavour, your branding, your energy. But build it on a solid recipe.

You don’t have to copy. But don’t freestyle the science.

You’re the Head Chef of the Business

Now, here’s the part no one really wants to hear - but it’s the truth. If your shop feels like a mess, if your team isn’t performing, or if the stress is keeping you up at night, it’s not about the clients, the economy, or the team not pulling their weight.

It’s the recipe.

As the owner, you’re the one calling the shots. You choose the ingredients. You control the kitchen.

If things aren’t rising, it’s time to check the method, not just blame the oven.

The Business Recipe That Works

Here’s what a strong barbershop ‘recipe’ includes:

• A clear idea of who your shop is for

(So you’re not chasing every type of client that walks past.)

•A price structure that reflects your skill and makes a profit.

(Not just what the shop down the road is charging.)

•A system to keep clients loyal

(So you’re not always chasing new bookings.)

• Targets that are simple, visible, and drive performance (So your crew knows what good looks like.)

•Leadership habits that build culture and energy

(Instead of burnout and backroom grumbling.)

And yes, it takes time to build. But it’s a hell of a lot easier than doing it blind.

Stop Throwing Ingredients at the Wall One last thing.

Too many barbershop owners are chasing shiny tactics “Maybe if I just get a new booking app… do a few TikToks… run a discount promo…” hoping it’ll fix what’s missing.

But tactics without structure? That’s like chucking sprinkles on raw batter.

Want a shop that runs without you having to be on the floor every hour?

Want a team that shows up sharp, sells retail, and hits their numbers?

Want cash flow that doesn’t give you anxiety?

Then stop guessing. Start following the recipe.

@dwighthodge_

Why Barbers Have the Ultimate Marketing Edge!

By Hayley Mears

Hey everyone, Hayley Mears here! When it comes to marketing, I truly believe it boils down to something incredibly simple: knowing your audience, figuring out who your ideal client is, and then getting them to come along for the ride. Easy, right? Well, we all know building a marketing strategy isn’t quite as straightforward as that in practice.

But here’s the thing that puts barbers in a league of their own compared to the rest of the hair and beauty industry: you’ve got the massive advantage of niche. When you offer something specific, finding your ideal client becomes infinitely easier because, for the most part, they’re actively looking for you. Your services are clear-cut, your offering is distinct, and your audience is easily defined. That means fewer hurdles on the path to converting interest into actual clients walking through your door.

So, let’s get down to brass tacks and think about your marketing output in a practical way:

Defining Your Reach

First off, consider your geographic reach. Where does your target market live and work? Typically, this is within a 5KM radius of your shop. Honestly, your marketing efforts probably only need to exist within that bubble. Don’t overcomplicate it by trying to reach the whole country!

Next, pinpoint your age group. Is it specific, like teens looking for the latest fades, or does it span the whole spectrum of ages, from young lads getting their first proper cut to older gents after a classic trim? Tailor your message to resonate with them. Finally, what services do you perform the most? Is it sharp fades, luxurious shaves, classic cuts, or something more creative? Make sure your marketing message clearly communicates this to potential customers.

Solving a Problem

Whenever you’re cooking up a new campaign, always start by asking yourself: What problem am I solving for my clients?

• Are you an easy-access shop for busy people, perhaps with no appointments needed or seamless online booking?

• Do you offer a holistic customer experience where clients aren’t leaving covered in loose, itchy hair?

• Do your trading hours – day, night, or weekends – perfectly fit your clients’ schedules?

• Does your skill and ability simply outperform the competition, making you the go-to barber in town?

Where Do They Spend Their Cash?

Another question I always put to myself when designing a marketing campaign is: Where does my audience spend their disposable income? This is crucial for two main reasons:

1. It tells you exactly where to place your Out Of Home (OOH) marketing – think pubs, bars, or other retail spots where your target clients hang out.

2. It opens the door to brand partnerships, which are hands down the best “cost-free” form of cross-promotion. Imagine a local craft beer pub promoting your shop, and vice versa! It’s a win-win.

The Power of Data

Lastly, and this is absolutely critical for long-term marketing success: data capture. You need the email addresses and phone numbers from every single person who walks through your door. Sending out regular, engaging emails is a phenomenal way to massively increase your client retention. Keep them in the loop, offer them exclusive deals, or simply share some barbershop banter.

For additional help or strategy, feel free to reach out to me:

@HaylsMears @sixundergroundmedia hayley@sixunderground.net.au

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