Redefining the Hair Industry

In an unprecedented move that is set to change the face of the hair industry, three powerhouse names — Matsui, 4BARBERS, and internationally acclaimed educator Josh OP — are joining forces to launch an exclusive collection of professional scissors and barbering tools. This is more than a product release. It’s a global movement.

This collaboration will officially debut across some of the largest hair and barbering events globally, launching first in Las Vegas at the 2nd Largest Barber Expo in the USA.

Over the next 10 months, the team will appear at more than 11 major shows globally, paired with a dynamic series of roadshow education events across Australia, New Zealand, the USA, and the UK. It’s a tour that blends craftsmanship, creativity, and community spirit — and it’s set to become one of the most talked-about initiatives in the industry’s history.

The Power of Collaboration

At the heart of this launch is a shared vision: to grow the industry together. Each brand brings its own legacy and strengths to the table.

• Matsui is renowned for its precision-engineered scissors, a brand trusted by hair professionals worldwide for over a decade.

• 4BARBERS has built its reputation as a driving force in barbering culture, known for connecting barbers with the best tools, education, and opportunities.

• Josh OP is one of the most influential educators in the hair industry today — his technical expertise and ability to inspire have made him a global name.

Together, they form what can only be described as a superpower of education and influence, uniting respected ambassadors and educators from Australia, the USA, NZ, and the UK. This is not about competing for market share — it’s about creating something bigger, better, and more impactful than any brand could achieve alone.

A Product Range Built for Professionals

The new collection is a carefully curated range of scissors and tools designed for serious hair professionals. Every piece is crafted to meet the highest standards of precision, durability, and comfort. Matsui’s renowned attention to detail meets Josh OP’s insight into the day-to-day demands of the craft, with the added strength of 4BARBERS’ distribution network to ensure these tools reach the hands of barbers and stylists who need them most.

These tools aren’t just about function — they’re about empowering professionals to work at their very best. With designs informed by realworld feedback from industry leaders, the collection offers a perfect balance of form and performance.

More Than a Launch — A Learning Movement

What sets this collaboration apart is the global educational campaign surrounding it. The upcoming shows and roadshows are not just product demos — they are immersive learning experiences led by some of the world’s most respected educators.

Attendees can expect:

• Live cutting demonstrations from Josh OP and other elite educators.

• Hands-on workshops tailored for all skill levels.

• Business and branding insights to help barbers and stylists grow their careers.

• Opportunities to connect, network, and collaborate with like-minded professionals.

The events are designed to inspire and uplift the industry, offering valuable knowledge that goes far beyond the tools themselves.

Taking the Stage — Around the World

The journey begins at Australia’s biggest industry events, where the launch will be unveiled in front of thousands of passionate professionals. From there, the tour heads across New Zealand, the United States, and the United Kingdom — hitting major industry expos, intimate workshop venues, and everything in between.

By the time the 10-month tour is complete, this collaboration will have reached tens of thousands of barbers and stylists worldwide. It’s an ambitious undertaking — but one driven by a shared belief in the power of connection, community, and education.

Making Industry History

This isn’t just another product drop. It’s the beginning of a new chapter for the global hair industry — a testament to what can happen when brands put collaboration over competition. By pooling resources, influence, and expertise, Matsui, 4BARBERS, and Josh OP are setting a bold example for the future.

“This is about creating something that lasts,” says Josh OP. “It’s about inspiring the next generation, equipping them with the tools and the knowledge to succeed — and doing it together.”

The Matsui x 4BARBERS x Josh OP collection is more than a line of tools. It’s a rallying cry for the industry. A reminder that, at its best, the hair profession is built on passion, shared knowledge, and the drive to constantly improve.

The Road Ahead

With over 11 major shows, countless workshops, and a wave of excitement already building online, this launch is set to leave an indelible mark. Wherever the team goes, they will bring with them a message of unity, craftsmanship, and opportunity.

And when the dust settles — after the scissors have been snipped, the fades perfected, and the ideas shared — this collaboration will be remembered not only for its tools, but for the community it built. This is just the beginning!

History is about to be made. The question is: Will you be there to see it?

@matsuihair @4barbersau @barber.josh.o.p