• Strategize Operations The team you can count on.
• Design Menus & Marketing
• Increase Profitability
• Drive Traffic
Exclusive to Sysco customers!
Customer Feedback
“This was the last piece in tying our nautical theme throughout the whole facility. The highlighting and placement of our most profitable items has worked wonderfully with sales of these items increasing.”
Brian Bannasch, The Lighthouse Restaurant
Design
menus & marketing that represent your brand and grow your business.
Your menu is the most important marketing tool for your business. Getting the most out of your menu starts with understanding your goals and implementing solid strategies, engineering, and layout techniques that will turn them into reality. That’s what we do when you partner with us on a menu design project! Investing time and attention to your menu will not only set you apart from your competition, but increase your bottom line!
Customer Goal
New look to fit their Irish pub and include photos of their best dishes.
Strategies
Implemented
• Green pop boxes to highlight profitable items.
• Vintage design with Celtic-style fonts to reflect restaurant style.
• Photos to promote key items.
• Prices tucked in descriptions to allow a greater focus on items.
Customer Feedback:
“All my customers and staff love the new look of the menu and are always complimenting it. The design, color and photos make the menu look more professional. I appreciate the help with the menu and for Sysco having these programs to make my restaurant successful.”
Kevin Farley, Owner, Farley Mac’s
Customer Feedback
“The process was EXCELLENT, as was Ann (Sysco RS Designer) to work with. I can’t offer any recommendations for improvement.”
Craig Lindberg, The Biscuit Barn
Implement proven engineering and design strategies to maximize the power of your menu.
Menu Engineering
The first step is to identify those menu categories and items that generate the most profit, are easy to prepare, and are consistently of high quality. Through our engineering and design layout strategies, we can guide your customers to order those key items.
Strategies:
• Use bold and colorful headings.
• Place items in key locations on the page.
• Outline a key category or item with a box or shading.
• Place an icon near the item title, such as “House Favorite”.
• Use quality food photos.
• Create a separate menu for limited-time-offers or special occasions.
Menu Design
The menu creates a first impression for customers – they notice the weight of the paper, the colors, the fonts, and if it’s easy to read within just seconds. This contributes to the overall experience and encourages repeat business. Our experienced team has the skills and knows the strategies to support your goals!
Strategies:
• Use modern fonts that are easy to read.
• Organize categories for ease of navigating and quick decision making.
• Use colors, graphics, and images that support your brand.
• Tailor item descriptions to match your service style - for casual and quick serve operations, keep it brief. For more upscale and fine dining establishments, include illustrative descriptions to help sell items and support the higher price point.
Drive traffic by connecting with your customers.
Your current customers are your biggest fans, so why not give them a reason to prove it by returning again. Don’t forget about those potential customers checking you out for the first time! Promoting your business, your “stand out” dishes, and the passion for what you do is essential to reaching your customers. Whether online or in-house, we’ve got you covered and are here to help.
Our Restaurant Solutions consultants can guide you through the ins and outs of social media and provide you with best practices to optimize your business.
Customer Feedback
“Good morning Sopheari (RS Consultant), I spoke with Bob yesterday and he absolutely LOVED this consultation! Thank you so much for your time and sharing your expertise with the Google Business Profile and social media consultations! Bob and Megan will be implementing many of the topics you discussed, and I wanted to let you know that we all greatly appreciate you!”
Cody Wojtaszek, Sysco Detroit Sales Consultant
Customer Feedback
“Becky (Sysco Restaurant Solutions Designer) is the best.”
Dave Bistodeau, D. Michael B’s
The following design styles are examples of unique menus created for our customers, representing their brand and supporting their marketing goals.
DESIGN Styles
Design Styles
While design styles are relative to each operation, that can be used in developing a
Sophia’s House of Pancakes
Sophia's House of Pancakes
Pinecroft Dairy
Humboldt Bar & Grill
Reel BBQ
Customer Gallery
HANDHELDS
Lucy's on the Square
Saddle & Sirloin Club
M.H. Bread & Butter
Customer Gallery
Rock 'N' Robles Pizza
The Lighthouse Restaurant & Lounge
Customer Gallery
Super Smash Burgers
Chiri's Latin Kitchen
Revel Patio Grill
Mac's Grill
Customer Gallery
Tito's Lounge
The Steakhouse
El Casa Mirador
Rudi's Grill
The Biscuit Barn
JP's Sports Bar and Grill
D. Michael B's Resort Bar & Grill
Los Jalapeños Mexican Grill
RESTAURANT SOLUTIONS
Design Menus & Marketing
Crafting your menus and marketing with strategic layouts and cohesive branding is key to maximizing your profits and communicating with your customers.
Increase Profitability
Making sense of your dollars and cents can be intimidating, but necessary to truly understand your profit picture.
Drive Traffic
Attracting new customers and retaining current ones is essential to your business growth. Leveraging social media can help you accomplish both.
Strategize Operations
Streamlining your operation and implementing new processes can help you overcome challenges and increase efficiencies.