Starin Zoom Ideas + Solutions Magazine, December 2020

Page 46

When to Use Meetings vs. Webinars By Kaitlyn Guzman, Zoom Customer Marketing Campaign Manager

Did you know that you can seamlessly deliver a world-class event, virtually, using Zoom Meetings and Zoom Video Webinars? The two solutions can support a variety of engaging and interactive online events, but there are a few key differences when using Zoom for meetings and Zoom for webinars. Meetings are for connecting a group of people for twoway discussion and collaboration. Meetings are best for group collaboration, team meetings, sales demos, online learning and | 46

trainings, and office hours. Meetings allow all participants to easily interact and share with each other and the host.

city council meetings, product announcements, customer conferences, concerts and even religious gatherings.

Webinars are best for presenting to a large audience where the host wants more control over the experience and audience members join without their audio or video turned on. The focus for webinars is on the presenter or panelists. The audience joins to listen and learn and then ask questions at the end. Zoom Video Webinars supports large internal and external events, such as company all-hands,

This side-by-side comparison helps break down when to use paid meetings features versus webinars. And let’s take a deeper dive into the features of each solution so you can better understand which solution is right for your next online event.

Zoom Meetings Meetings are designed to be highly collaborative, allowing all participants


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