HCM Issue 10 2025

SCAN

Technogym

PHYSICAL AND COGNITIVE ASSESSMENT:

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IFemale focus

Health club operators around the world are building programmes for women at every life stage, responding to demand for expertise, support and community that’s tailored to their needs

t’s fantastic to see so many operators supporting women through all their life stages, by responding to growing market demand for female-focused services.

From period-attuned workouts to female powerlifting and everything in between, operators are stepping up to deliver programmes that have been curated with expertise to enable women to get and stay healthier, fitter and happier.

The trend has been accelerating and with ageing populations around the world and more women grappling with the challenges of things such as menopause and loneliness, health clubs are ideally positioned to deliver.

Pioneering in this space is Baz Moffat, co-author of The Female Body Bible and her company The Well HQ who are advising on multiple initiatives for women.

Also driving change is Jessica Ennis-Hill and her Jennis app, which uses cycle-mapping to help women train in line with their menstrual cycle and broadcaster Gabby Logan with her podcast, The Mid.Point, which examines ways for women to thrive during and after menopause.

Stories in this issue of HCM give a snapshot of how widely female wellness services are coming to market. On page 18 we highlight a new programme from Equinox which is tailored to women’s health at every life stage. Data is gathered from wearables and supplemented by lab tests to guide exercise prescription.

Gymbox has been collaborating with period underwear designer www.wuka.co.uk and The Well HQ to create the Bloody Good Workout, which encourages female members to sync their training with their menstrual cycle (page 34), while David Lloyd is launching a new international female health initiative commissioned by Michelle Dand and also designed by The Well HQ (page 30).

Health leads within David Lloyd have been trained to deliver a seminar series covering topics such as menopause, pelvic floor health and injury resilience. The sessions provide expert guidance and

We expect women’s support groups and sharing circles to become a regular feature of the health club landscape

include community elements to create a supportive network, enabling members to learn together.

Key to many initiatives is a focus on community, with support groups as part of the mix and with this in mind, MoreYoga is collaborating with The Lonely Girls Club (page 35) to deliver yoga workshops with sharing circles.

With so much need for support and empowerment and demand for effective antidotes to loneliness, we expect to see these kinds of social, female community initiatives becoming a regular feature of the health club landscape. ●

Liz Terry, editor lizterry@leisuremedia.com

CONTENTS

Uniting the world of fitness

Alun Peacock reports on JD Gyms ‘ progress

07 Editor’s Letter

Female health and customised exercise programmes are now firmly part of the mainstream, says Liz Terry

14 HCM Forum

Children’s fitness and GLP-1 customers are this month’s topics for discussion

18 HCM Zeitgeist

Growing trends in the market include medical weight loss programmes and targeted programmes for older adults

22 HCM news

First Six Senses Place gears up for opening, Go Fit partners with Atlético de Madrid and Club Pilates heads to Thailand

26 Fit Tech news

A closer look at the new Myzone Go and the One Fiit B2B system

28 HCM buzz

The latest business moves from David Lloyd Leisure and PureGym

34 HCM Collabs

Gymbox teams up with The Well HQ, while Australian franchisor BeWell Brands forms joint venture with Fitesque

36 HCM people

Heather McKee

We talk to the behaviour change specialist on what more the industry can be doing to motivate its members

40 HCM people

Ryan and Brittany Brown

The Higher Order founders talk to HCM about their new social wellness concept in West Palm Beach, Florida

46 Interview

Alun Peacock

The CEO of JD Gyms reflects on the brand’s development and outlines plans for growth, as it opens its 100th club

60 Everyone’s talking about

Contrast therapy

As the popularity of ice bathing and sauna as a recovery tool grows, how can operators best embrace the trend? Kath Hudson reports

72 Let’s walk

Encouraging members to walk or dance on non-gym days could be a great strategy for health club operators, says Muir Gray

76 Report

HCM Summit 2025

Investment, leadership, consumer trends and growth were hot topics at our annual event for the industry. Visit www.hcmsummit.live to watch the presentations in our report

90

Design for success

Julie Cramer looks at recent health club projects where the combination of expert-led design and functionality have elevated the offering

106 Working well

Gen Alpha, and Chinese and Indian imports were talking points at this year’s W3Fit, held in Spain

112 Product innovations

We take a look at the latest health, fitness and wellness equipment

114

HCM Directory

The HCM Directory is part of a network of resources that includes www.HCMmag.com/CompanyProfiles

116 Research

Calorie burn

Researchers find the limits for calorie burn during exercise

www.HCMmag.com

MEET THE TEAM

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Liz Terry

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Magali Robathan

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Publisher Jan Williams

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Kath Hudson

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Copyright details: HCM (Health Club Management) is published 12 times a year by Leisure Media, PO Box 424, Hitchin, SG5 9GF, UK. The views expressed in this publication are those of the authors and do not necessarily represent those of the publisher. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by means, electronic, mechanical, photocopying, recorded or otherwise, without the prior permission of the copyright holder, Cybertrek Ltd 2025. Print and distribution Printed by The Manson Group Ltd. Distributed by Royal Mail Group Ltd and Whistl Ltd in the UK and Total Mail Ltd globally. ©Cybertrek Ltd 2025 ISSN 1361-3510 (print) / 2397-2351 (online)

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Children are significantly more likely to be active if their parents are, despite 55 per cent not seeing themselves as role models for physical activity

School holiday support can be transformational for children’s health

Jack Shakespeare, Director of strategic projects, 4Global

As operators start to make plans for school holiday provision in 2026, the latest figures indicate that the options for organised children’s activities are becoming increasingly expensive, with holiday clubs now costing parents an average of £1,076 per child across the sixweek summer break, for example.

For the sector, this is an opportunity to highlight the number of low-cost, safe and fun programmes that are on offer, but while focus often leans towards creating more activities, data from Moving Communities shows accessibility, not availability, is the issue.

Activities and holiday clubs are simply unaffordable for many, particularly those in lower-income households and we know those in lower IMD groups (Index of Multiple Deprivation) are less likely

to participate in structured activity, even if facilities exist nearby.

Evidence from insight Insight from the Moving Communities Community Survey and the Consumer Insight Panel puts it plainly – cost is the number one barrier preventing children and young people from being active, with 37 per cent ranking it as the biggest factor.

The latest Active Lives Children and Young People Survey showed those from the least affluent families are the least likely to be active, with only 45 per cent meeting the Chief Medical Officers’ guidelines, compared to 57 per cent of those from the most affluent families.

Too often, we assume that putting on a programme is enough, but I’m sure we can all point to lots of examples of activities happening locally during the summer months, so perhaps we don’t need more opportunities, just smarter delivery to improve accessibility.

This means tackling access barriers such as cost and transport, while also raising awareness of what’s available locally through improved marketing.

It’s also vital that operating timings fit the needs of working parents and carers and that both parents

Action should start now to ensure summer 2026 programmes engage more children

and children feel confident about engaging with our programmes.

Keeping a focus on fun

Decision-makers in the industry spend much of the day considering large strategic challenges, making it easy to overlook the most important aspect of this – fun.

We know enjoyment is the single biggest factor in improving a child’s relationship with sport and physical activity and – in turn – increasing activity levels and sustained participation, so we need a focus on the quality and inclusivity of the experience, ensuring the fun doesn’t get lost. Another insight highlighted by our Moving Communities data is the vital role parents and carers

As decision-makers in the industry who spend much of the day considering large strategic challenges, it’s easy to overlook the most important aspect – fun

play in helping children to be active. Children are significantly more likely to be active if their parents are, despite more than half of parents (55 per cent) not seeing themselves as role models for physical activity.

Regardless of how they view their role, parents have a powerful influence on their children. They act as key enablers by paying for activities, arranging transport and building their child’s confidence. However, for parents to fulfil this role effectively, activities must be accessible through reducing the barriers we’ve already highlighted. Moreover, we can’t just think in terms of activity schedules and timetables, we need to think about how and where we communicate. Families from lower IMD groups may

not be plugged into the traditional leisure centre networks or local authority bulletins, for example.

Marketing to drive equality

Messaging needs to go beyond websites and newsletters, reaching into the heart of communities, through systems and services that families consistently engage with, such as schools, community groups and youth services.

The good news is that we now have the tools to do all of this better. Moving Communities data enables operators, local authorities and delivery partners to map who is and isn’t using services, understand why, and target support where it’s needed most. More: www.4global.com

John Grindrod, FTC Gym and Academy FTC is supporting members on GLP-1s with special programming

FTC, the largest independent health club in Suffolk, UK, has a full EGYM ecosystem offering strength, cardio and flexibility, with accompanying Tanita body composition scales. We also deliver an extensive programme of classes.

We’re now in the process of launching a Next Steps membership which is specifically aimed at those starting out on – or currently using – GLP-1 medication.

Depending on where members are on their GLP-1 journey, planned training advice is given, along with a full EGYM induction and body composition analysis which is repeated every 4-6 weeks.

We’re also in the process of linking up with EGYM for the launch of its new programme designed specifically for people on GLP-1s.

In addition to this, members on the Next Steps membership will also get the chance to come to a support group at the club each Sunday for a catch-up and a chat over a coffee, where they’ll be given education and support all the way along their journey. We feel it’s vital for this support to be group-driven and guided, with active participation and directed education aiming at the individual seeking to make behavioural and lifestyle changes, rather than just leaving our members to take the GLP-1 medication without guidance. Without support they risk lapsing and then finding that they’re yoyoing with their weight as a result and not getting the successes they need. l More: www.ftcgym.com

It’s vital for GLP-1 support to be group-driven and guided, with active participation and directed education

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Zeitgeist

Kath Hudson distills the essence of the latest HCM news to tap the trends driving the direction of the sector

Everyone

Everyone Active has evolved its You+ wellbeing membership to offer an exercise and nutrition programme to support people on medicated weight loss treatments. Four areas are focused on: education, behaviour change, nutrition and exercise.

Equinox has unveiled a programme designed to give women precision health solutions at every life stage that are tailored to their physiology. Data will be gained from wearables and lab-based tests to inform the high-touch approach.

Exercise programmes for older people are a top Australian trend

Fitness programmes for older adults have topped the poll of AusActive’s Fitness Trends for the second year running, followed by Pilates, exercise for mental health and traditional strength training.

Parkwood Leisure launches a weight management programme

Parkwood Leisure is piloting a 12-week weight management programme which includes nutrition workshops, PT-led fitness sessions, as well as mindset and wellbeing sessions.

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Leisure’s weightmanagement programme takes a holistic approach

SATS maintains momentum

Revenues, member activity and satisfaction continue to rise at SATS. CEO of the Nordic operator, Sondre Gravir, said the consistent investments, particularly in group training, are clearly paying off.

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US franchise, Crunch Fitness, has opened the first of at least 75 sites in India. The country is one of the world’s fastestgrowing fitness markets.

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North Yorkshire investment plan

Active North Yorkshire has drawn up a £40m investment plan to promote active communities across North Yorkshire. The funding will be used to improve fitness facilities and swimming pools.

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FS8 ramps up Euro expansion

FIT House of Brands’ Pilates, yoga and tone franchise FS8, is set to enter 10 new European cities, with 11 launches in the next six months.

“We’re now at a stage where we can confidently scale. It’s an incredibly exciting time to expand across the UK and Europe,” says the head of performance at FS8 Europe master franchise.

Sandwell Leisure Trust rebrands to Kore Sandwell

Sandwell Leisure Trust has rebranded to Kore Sandwell.

“This evolution reflects who we are today and who we are becoming,” says Kore Sandwell CEO, Mark Braithwaite.

“Kore symbolises the belief that wellbeing starts at the centre, at the core of every person, every family and every community.”

UK Active Awards celebrate the industry

Alliance Leisure CEO, Sarah Watts, Sandwell Leisure Trust, Everyone Active and Brio Leisure won big at this year’s awards ceremony which took place in Birmingham.

The HCM Summit 2026 will be preceded by an investor event next year. HCM Invest will take place at the Queen Elizabeth II Centre on 21 October 2026. It will be a curated networking event aimed at introducing investors to operators, developers and landlords.

JD Gyms celebrates 100-site target

JD Gyms is offering a high-level experience at a competitive price

JD Gyms has hit a milestone with the launch of its 100th gym, which is also the first organic gym within the M25. CEO, Alun Peacock, who is interviewed in this issue (see page 46), believes there’s significant white space in the outer boroughs of London which are prime for the concept.

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UK government seeks guidance on obesity intervention

“Food has been engineered by teams of geniuses using brain scanners, over decades, to be addictive. And the food industry will promise the earth and resist change,” broadcaster and author, Professor Chris van Tullekan told the UK’s Health and Social Care Committee.

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breakfast cereals are heavily marketed

The UK government is looking at the impact of movement on healthy ageing

Healthy ageing

The UK’s chief medical officer, Sir Chris Whitty, has given evidence to the Health and Social Care Committee about the importance of increasing physical activity in older people in order to promote good health and independence into old age. The Committee has launched an inquiry into healthy ageing.

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Basic-Fit makes a decisive move into franchising

Basic-Fit has acquired German franchise, Clever Fit, taking its estate to 2,150 clubs and making it Europe’s biggest owner-operator of gyms by number of sites.

Clever Fit has 493 clubs and one million members in seven countries – Germany, Austria, Switzerland, Slovenia, Romania, Croatia and Czech Republic. Most of the clubs – 454 – are franchised and 39 are company-owned.

In 2024, it reported an underlying EBITDA of €14.5m. The deal extends Basic-Fit’s presence from

“ Basic-Fit and Clever Fit are a great strategic fit ”

six to 12 countries, with more than 2,150 clubs. By combining the capabilities, scale and entrepreneurial DNA of both companies, there are plans to rapidly accelerate the expansion of the franchise business and to explore the potential of a franchise model under the Basic-Fit brand in the key growth markets of France, Germany and Spain.

Basic-Fit CEO, Rene Moos, says this is a transformative step in accelerating growth: “Basic-Fit and Clever Fit are a great strategic fit, with a scalable concept and an entrepreneurial mindset.

“We look forward to strengthening our platform as Europe’s largest fitness franchise.”

First UK Six Senses to open in London

Six Senses London, the first Six Senses in the UK, will open in Q2 of 2026 with the brand’s first private club called Six Senses Place and what is said to be the city’s first magnesium hotel pool.

Anna Bjurstam, strategic advisor for Six Senses confirmed to Spa Business on 7th November 2025 that the property will start to take bookings from early April.

The property will be housed within the redeveloped landmark The Whiteley in Bayswater – with design by Foster + Partners.

The hotel will have 109 guest rooms and 14 branded residences, designed by AvroKo in collaboration with EPR Architects.

The Six Senses Place will offer private club amenities to members, such as a gym, spa, pool, central bar and lounge, restaurant, private dining rooms and wellness rooms.

More details are yet to emerge on the facilities but the club is expected to offer activities that demonstrate

“Wellness is...mental, physical, spiritual and emotional happiness”

Anna Bjurstam

the Six Senses belief that “wellness is anything and everything that results in mental, physical, spiritual and emotional happiness”.

The spa will span 2,300sq m across one floor and will offer an Alchemy Bar, and a longevity clinic.

Go Fit partners with Atlético de Madrid FC

Go Fit has been brought on board by Club Atlético de Madrid for the €800 million Sport City project in the city.

This ambitious development is a partnership between the football club and Madrid City Council to turn the north-eastern area of Madrid into an international benchmark for live entertainment.

The extensive leisure and sports complex will be sited on a 115-hectare municipal plot next to Madrid’s Cívitas Metropolitano Stadium which has been granted to the club for 75 years.

Atlético de Madrid has made a series of strategic alliances with operators , including Go Fit, which will run the fitness centre; Playtomic which will manage the 24-court

indoor padel centre; Topgolf and Callaway who will run the golf area and Wavegarden, which is set to develop a surf lagoon.

Live Nation Entertainment and Oak View Group will manage the concert and event schedule, López Real Inversiones 21 will look after the commercial zone and Universidad Alfonso X El Sabio will develop a university campus.

The first plots are set to be completed by September 2026, with full operational capacity expected by 2028, coinciding with the completion of the concert arena and university campus.

This news is hot on the heels of the launch of Go Fit’s first club in Italy (see page 28).

Club Pilates signs

Club Pilates has signed a master franchise agreement in Thailand, for 20 studios in Bangkok, the municipality and Chonburi Province. The first studio opens in Bangkok next spring.

The agreement has been signed with diversified lifestyle and wellness business, Me In Motion Co, which is led by husband and wife team, Thanayous and Varissara Kositsakul, who have extensive experience owning and operating international retail and franchise businesses in Thailand, including with Toyota.

“ Thailand has always been a strong, trend-setting market, and Pilates is on the rise here”

20 studios for Bangkok

Owned by Xponential Fitness, this is the 22nd international market for Club Pilates, which now has 475 open locations outside of the US, in Canada, across Europe, Asia-Pacific and Latin America.

Xponential Fitness president of international, Bob Kaufman, says now is the right time to

launch: “Thailand has always been a strong, trend-setting market, and Pilates is on the rise here.

“Thanayous and Varissara’s passion for the fitness and wellness lifestyle makes them the perfect team to lead the Club Pilates expansion in Thailand.”

Nu eld announces rollout of rehab programme

Nuffield Health is set to roll out its new Long-Term Conditions

Rehabilitation Programme, aiming to offer 50,000 free places across the UK every year from 2027.

An extension of its Joint Pain Programme – which uses structured exercise to support people living with musculoskeletal and pain conditions – The Long-Term Conditions

Rehabilitation Programme tackles a broader range of long-term health conditions including cardiovascular, metabolic and respiratory disease.

“ This programme gives people in Greater Manchester access to safe, expert-led exercise”

Davina

Deniszczyc

Nuffield Health is set to roll out its rehab programme

The Long-Terms Conditions Programme has been developed in partnership with experts from Manchester Metropolitan University at the Manchester Institute for Health and Performance, and will initially operate from 11 locations across the UK.

Access will be through referrals from a GP, pharmacist or other

healthcare professional, and available to people living with health conditions and experiencing chronic pain, long-term fatigue, or breathlessness.

In 2024, more than 12,000 people joined Nuffield’s Joint Pain Programme with the vast majority reporting a significant improvement in pain levels.

Sector partners contribute to work review

Of the 60 companies chosen by the UK government to be vanguard employers in the Keep Britain Working Review, seven are from the fitness industry.

The seven fitness companies supporting the initiative to tackle ill-health in the workplace and drive forward economic productivity are PureGym, The Gym Group, 315, Nuffield Health, Places Leisure, Sandwell Leisure Trust and Wellhub.

The review, commissioned by the Secretaries of State for Work and Pensions and Business and Trade, proposes a fundamental shift from a model where health at work is largely left to the individual and the NHS, to one where it becomes a shared responsibility between employers, employees and health services.

“ We’re proud to partner with the government to drive forward the recommendations of the review ”

Clive Chesser

Vanguard employers will help to build the evidence base for what is most effective when tackling sickness absence, improving return-to-work rates, and increasing disability employment rates. A voluntary certified standard will be developed by 2029.

UK Active unveils guide for youth support

UK Active has published new guidance designed to help operators support young people over the age of eight to exercise safely on the gym floor and in group exercise.

Children and Young People in Gym and Group Exercise Facilities has been developed and approved by the trade association’s Standards

“ Practical examples and case studies will help operators engage children and young people”

and Legislation Committee along with legal experts, sector representatives and partners specialising in physical activity for children and young people.

Practical examples and real-life case studies are shared from operators and suppliers, including Everyone Active, Lifestyle Fitness, Les Mills, Nuffield Health and Oldham Active, that are designed to help operators establish or refine their strategies for engaging children and young people.

According to a poll of more than 1,000 children aged seven to 14 conducted by Beano Brain on behalf of UK Active, 48 per cent of children say they believe it is “important to keep physically active to be healthy”.

UK Active wants to get one million more kids active by 2030

Communities report reveals social value rise

According to the latest Moving Communities Impact Report visits to leisure centres are rising and there are encouraging signs of progress with tackling inequalities.

The new report draws on participation data from 563 facilities across England – the largest sample size to date – and covers April 2022 to March 2024.

The seven million participants at the reporting sites in England in 2023/24 generated £891m in wider social value, with the average per participant estimated to be £119.

“ This year’s findings show real resilience across the public leisure sector ” Lisa Dodd-Mayne

Moving Communities data shows women use leisure centres more than men

Proportionately the biggest gains have been made among people living in the most deprived areas of England. Participation among residents living in Index of Multiple Deprivation area 1–2 was up by 9 per cent and by 10 per cent for those living in IMD 3-4. However, this is still some way short of closing the gap to the least

deprived areas – those living in IMD 9-10 account for 25 per cent of visits. Forty per cent of those in the most income-deprived areas say the cost of living has had a negative impact on the ability to stay active, compared to 28 per cent in the least deprived areas.

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Myzone launches ‘retention driver’ Myzone Go

Myzone has launched a new category called Motivation Technology (Mo-Tech), that transforms the science of motivation into action and is designed to help with member retention.

Created to work with existing smartwatches or Myzone wearables, new product Myzone Go makes motivation accessible to everyone and helps individuals to build lasting exercise habits.

Jay Worthy, CEO, Myzone, says: “Member drop-out remains the single greatest challenge for fitness operators and the biggest barrier to the growth of the sector. Mo-Tech tackles this head-on, turning the science of motivation into a seamless digital experience that rewards effort, builds habits and sustains engagement for life.

“At the heart of this repositioning sits Myzone Go, our new app-powered experience that opens up Myzone’s motivational

Myzone is tackling health behaviour change and making its tech more accessible

power to everyone. It’s a clear shift from FitTech to Mo-Tech: from hardware-led to motivation-driven, from measuring performance to inspiring lasting participation.”

Myzone appointed a motivation science advisor, Dr Heather McKee,

to inform the development. With knowledge of health-behaviour change psychology, McKee has helped organisations worldwide create systems that drive lasting lifestyle change, (see page 36).

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Fiit reveals success of its B2B platform

Evolving from its business-to-consumer origins, connected fitness app Fiit has launched One Fiit, a business-tobusiness operating system built to deliver digital and in-real-life group training at scale.

Central to this has been the rollout of the Hyrox365 Performance Hub, which The Gym Group is now leveraging to offer Hyrox-approved classes in 120 of its 240 UK sites.

Ian McCaig, founder and CEO of One Fiit, told HCM that having

raised £15m across four funding rounds between the years 2017 and 2019, this broadening of focus has resulted in the company now operating at a profit, with a run rate of 41 per cent EBITDA.

That success, he said, has been supercharged by a 175 per cent growth in B2B revenue (51 per cent overall) tied to the success of the Hyrox partnership.

“Working with Hyrox has been incredible, because they’re a rocket ship and are growing so fast,” said McCaig.

“Fifty-thousand trainers are now on the platform, delivering Hyrox workouts every day in 107 countries in 13 languages.”

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Go Fit celebrates the launch of first club in Italy

Go Fit, has made its debut in Italy – at Turin’s former flower market, Mercato dei Fiori – and is now exploring further opportunities in Milan and Bologna.

The 14,000sq m site offers more than 150 weekly activities, including group exercise, dance, mind-body disciplines such as reformer Pilates, aquatic activities in the pools, and intergenerational programmes for all ages and physical conditions.

There is also a free Kids Club playroom and the Go Fit family programme allows free entry for children under 16 who are part of families with an active membership.

In keeping with Go Fit’s commitment to sustainability, the building incorporates solar panels, heat recovery systems, water saving, the exclusive use of 100 per cent renewable energy and reduced use of chemicals in the pools.

Through a partnership with the Department of Medical Sciences of the University of Turin the Social Return on Investment will be measured and the data will be used for developing personalised exercise programmes based on scientific evidence. Go Fit CEO, Mário Barbosa, says Mercato dei Fiori represents an inclusive, sustainable, and accessible wellness model for all, designed to improve quality of life and strengthen the Turin community.

“The former Mercato dei Fiori, once celebrated as a lively hub filled with colours and fragrances, is now reborn as a modern, inviting space where physical activity and leisure are essential tools for living longer and

“ This transformation goes beyond restoring architectural significance or creating a new public venue; it reflects our deep commitment to Turin as a city that prioritises wellbeing for all its citizens”

Mario Barbosa

better lives,” he says. “This transformation goes beyond restoring architectural significance or creating a new public venue; it reflects our deep commitment to Turin as a city that prioritises wellbeing for all its citizens.”

At the launch on 21 October, Turin’s mayor, Stefano Lo Russo, said: “We are truly pleased to inaugurate the result of a major project, which has been developed through a positive public-private partnership. This initiative has redeveloped a long-abandoned public building, bringing new urban functions to this area of the city and is an extraordinary vehicle for wellbeing, health and also social interaction.”

Go Fit has entered into an exclusive collaboration with Technogym in Italy to equip all future centres with the Technogym Ecosystem, which uses AI to offer personalised and trackable workouts.

Earlier this year Go Fit launched a €20m sports centre in Santa Cruz, Tenerife and will be investing a further €150m in eight more locations between 2026 and 2028, bringing the estate to 30. This will be funded by equity and external funding that is already in place.

Go Fit is investing in solar panels, heat recovery systems and water saving

Go Fit will be investing €150m in eight locations between 2026 and 2028

David Lloyd works with The Well HQ on female health initiative

David Lloyd Clubs has launched an international female health initiative to empower and support women’s health at every stage of life.

The health and racquets brand has worked with female health specialists, The Well HQ, to train female health leads to run a seminar series that covers key topics such as the menstrual cycle, perimenopause, menopause, pelvic floor health and injury resilience.

Available to book via the David Lloyd Clubs app, the sessions provide expert guidance to help women understand and align their training with their body’s natural rhythms. Each 60-minute seminar includes time for community conversation, helping to build a supportive network where members can share experiences and learn together.

“ Our goal is to create an environment where women feel informed, confi dent and supported in every aspect of their wellbeing ”

Michelle Dand

Michelle Dand, head of product and programming at David Lloyd Clubs, was inspired to launch the programme after seeing The Well HQ co-founder, Baz Moffat, speak at the 2024 HCM Summit. She says the programme is proving to be very successful, with positive feedback from staff and members.

“Our goal is to create an environment where women feel informed, confident and supported,” she says. “The Female Health Leads and seminar series are helping us to reshape the conversation – putting education, empathy and empowerment at the heart of every club.”

David Lloyd Clubs is also growing a range of pregnancy-aware classes. Spirit Pre- and Post-Natal offer a calming blend of yoga, Pilates and meditation, led by instructors who are pregnancy- and early motherhoodaware. Designed to build strength, mobility and connection, the class supports women through healthy pregnancies and post-natal recovery.

More dynamic, ‘Battlebox and Buggies’ is a buggy-friendly class which allows mums to bring their babies, exercise and connect with others in a supportive environment.

Female-focused programmes will use a wide range of DLL’s facilities

The operator is also supporting the Royal Osteoporosis Society’s nationwide Great British Bone Check campaign to raise awareness of osteoporosis. This condition affects more than 3.5 million people in the UK, including 1 in 2 women over 50. The campaign encourages early action through a free, confidential three-minute online check.

Andrea Dearden, marketing director at David Lloyd Clubs, says this collaboration is part of an ongoing commitment to provide women with the knowledge and support to take charge of their wellbeing.

CEO of David Lloyd Clubs, Russell Barnes, was among the line-up of keynote speakers at the 2025 HCM Summit. He talked about taking the brand ever more premium in all areas of the offering, while delivering value for money. He said that members are happy to pay aboveinflation price increases because of the perceived value.

Barnes also called for the government to streamline the planning process to support the sector.

The company is set to open three new clubs before the end of the year in London, Essex and Kent as part of its ongoing investment into its UK and European estate. The brand is also continuing to upgrade its existing health and racquets clubs, as well as introduce new concepts.

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Milestone moment for low-cost operator, PureGym, as it opens its 700th site

PureGym has achieved a milestone with the launch of its 700th gym, in West Yorkshire, UK. This is the 40th UK launch this year, with plans to open a further 10-15.

The high-value, low-cost operator is the UK’s largest gym chain and now has sites in six markets globally – the UK, Denmark, Switzerland and the United States, as well as a presence in Saudi Arabia and UAE with a franchise partner.

Group CEO, Clive Chesser, says the 700th gym opening was a proud moment: “As a business and as an industry we’ve come a long way in the last 16 years, capitalising on the growing importance being placed on health and wellbeing and the subsequent increase in demand for high-quality gyms, with low-cost flexible memberships.

“The opening of PureGym number 700 represents the strength of our operating model, the dedication of our teams, the trust our members place in us and another exciting landmark in our growth story.”

At 10,700sq ft the Pontefract gym is an example of PureGym’s medium box format and offers members 24/7

access to weights and cardio equipment, a fitness studio hosting a range of classes and certified personal trainers.

PureGym chair, Humphrey Cobbold, was chair of the HCM Summit held recently in London. In a closing chat with HCM editor, Liz Terry, Cobbold talked about how the brand is looking to reach out to other populations, especially people living with long-term health conditions.

PureGym is partnering with Sir Chris Hoy, the Institute of Cancer Research and The Royal Marsden NHS Foundation Trust to improve outcomes for men with prostate cancer. As part of the initiative the operator is offering free membership to advanced prostate cancer sufferers who are receiving hormone therapy.

At the Summit, Cobbold said that while PureGym won’t gain financially out of this “it is morally the right thing to do to use our assets and spare capacity for the good. It also resonates with our colleagues who all know someone living with prostate cancer.”

Cobbold went on to say that PureGym has offered millions of free hours to the NHS but has had difficulty getting traction and has had better results when working with charities that represent specific health conditions.

“As a business and as an industry we’ve come a long way in the last 16 years”

Clive Chesser

He announced that free memberships for people with Parkinson’s disease, along with a carer, are being offered. This was launched via the Movers and Shakers podcast, shared by the Parkinson’s community, which is campaigning to ensure everyone referred for Parkinson’s sees a specialist within 18 weeks and gets yearly follow-ups.

Engaging older adults is another area PureGym is working on, but has yet to find the winning formula. “We’ve had a series of cracks at it,” he said. “We do know that putting an area aside and saying it’s for older people doesn’t work, because we’ve tried it.”

He said there’s been more success in Denmark – there have been occasions where gym members have brought in their own kettles and organised their own socials after a class or a walk on the treadmills.

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Gymbox teams up with The Well HQ

Gymbox, has launched the period-proof ‘Bloody Good Workout’, which encourages members to sync training with their menstrual cycle.

It’s been developed through a collaboration with period underwear designers, WUKA, and female health experts, The Well HQ in response to the knowledge that women’s hormones vary throughout the month and their training schedules should reflect this.

Classes offer three different options of strength training to meet women where they are during their cycle –whether pre-menstrual, in the luteal phase or during the follicular phase.

Sessions start with an educational segment from The Well HQ to help members understand how the menstrual cycle can influence both the mind and body. They can then choose from three styles of strength training: Flow Strength is a Pilates-inspired workout that focuses

Gymbox, from Urban Gym Group has launched the Bloody Good Workout

on alignment and control; Tension and Tempo is to build muscular endurance and resilience; and Dynamic Power features high-energy movements.

It concludes with a reflective sharing circle to foster both community and body awareness.

Hannah Curtis-Nunn, product director at Urban Gym Group

says: “This class is about giving women the knowledge, tools and confidence to train in sync with their cycle, not in spite of it.

“It’s bold, it’s science-backed, and it’s a big step forward for how the fitness industry supports women.”

BeWell Brands and Fitesque form new collab

New Australian franchisor, BeWell Brands, has entered into a joint venture partnership with Fitesque, a licensed burlesque-fitness programme.

This is the second collaboration for the new wellbeing franchising group created by Jetts Fitness. It launched in September with the announcement of a partnership with New Zealand recovery concept, O-Studios.

The burlesque movement in Australia is experiencing strong year-on-year growth and represents a vibrant and inclusive culture. Fitesque was founded in 2019 by Melony and Mark Cherrett, and is a joyful workout that blends high-energy fitness with the artistry of burlesque, offering confidence-building dance programmes.

“ Fitesque is an inspiring example of what happens when creativity meets wellness”

Elaine Jobson

Elaine Jobson, CEO and MD of BeWell Brands, says: “Fitesque is an inspiring example of what happens when creativity meets wellness.

“We’re thrilled to support its next stage of growth and bring its unique approach to fitness to more people.”

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MoreYoga partners with The Lonely Girls Club

Yoga studio operator, MoreYoga, teamed up with The Lonely Girls Club last month to offer a Winter Wind Down Workshop at locations in London.

The gentle session involved breathwork, mindful movements, yin yoga and a sharing circle. It was the first project in what will hopefully become an ongoing partnership between the two organisations which share many values.

While young women are not a cohort commonly associated with loneliness, a 2025 MRP poll showed that almost half report feeling lonely in the UK. MoreYoga reached out to The Lonely Girls Club to take action on the problem.

“Loneliness is a big issue for many and something we tackle

at MoreYoga with our ongoing efforts towards connection and community,” says MoreYoga head of marketing, Rebecca Machin.

“The Lonely Girls Club is a pioneer in bringing together thousands of women and we were so happy to work with a brand that raises awareness for this important topic.”

Holly Cooke, founder of Lonely Girls Club, is delighted with the tie-up: “We’re on a mission to create safe spaces for women to connect, make friends and make life less lonely. We love being able to work with partners such as MoreYoga who deeply understand this mission and work to be able to build even more incredible, connecting and important events.”

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Sharing circles help people connect and build community

Innerva and Mr Motivator join

forces

Derrick Evans MBE, more commonly known as Mr Motivator, has joined forces with Innerva as a brand ambassador to champion a new era of healthy and active ageing.

Together they will raise awareness of the importance of exercise while ageing.

Now 73, Evans shot to fame in the 1990s with fitness sessions on GMTV. During lockdown he joined BBC HealthCheck UK Live to keep the nation moving and was awarded an MBE for his services to health and fitness.

Evans says: “I’m excited to start this partnership with Innerva. We share the same values and want to raise the profile of active ageing. I’m living proof that movement can be medicine, especially as we get older.

“Maintaining independence and dignity is only possible if we look after ourselves and stay active, yet, despite the UK’s ageing

population, older people feel neglected by government and overlooked by the fitness industry.

“We need to empower older adults and help them find spaces where they feel welcomed and supported, can exercise safely and connect with others.”

Laura Childs, head of marketing at Innerva, says: “We couldn’t think of a

better person to represent our vision for active ageing than Mr Motivator. Still exercising every day, he is the living and breathing embodiment of what it means to age well.

“We will spearhead a new movement for active ageing across the UK, creating fun, engaging and social exercise spaces.”

HCM people

When people start to see themselves as an exerciser they experience an identity shift that drives motivation

Heather McKee

Behaviour change specialist

Tell us about your background

My work is focused on creating long term habits that stick. I did a sports science degree, an exercise psychology degree and a PhD and also taught statistics before starting my own business.

I've worked with wearable companies, apps and digital platforms to create programmes to encourage long-term behaviour change, focusing on motivation over outcomes.

My 100-plus clients range across 15 industries and include Decathlon and Lululemon. Now I’ve been brought on board by Myzone as the behaviour change specialist to inform its latest innovation, Motivation Technology, or Mo-Tech.

What more could the industry be doing to help with behaviour change?

The fitness industry tends to focus on getting people in, but actually the pressing issue we’re now facing is adherence. We know too many people quit their New Year's resolutions by February, so it's not enough to just get people in the door.

Members need support when they first join, during the first six- to 12-week period and crucially at 90 days, as that’s the most common time for people to cancel their membership.

For too long the fitness sector has focused on external rewards and outcome data such as calories burned, how much you can lift in the gym, or what you weigh on the scales, rather than intrinsic things such as what does exercise contribute to my life?

We've also overloaded users with data, dashboards and targets to the point of overwhelm. Too much information is more likely to lead to disengagement and a feeling of a lack of control. The more you add, the more you take away from the focal goal – it's called goal dilution and makes the individual less likely to be able to focus on what matters most.

What support do people need to sustain motivation?

There are three elements needed in order for us to stay motivated and those are autonomy, competence and relatedness. This is what Mo-Tech is addressing and operators could fuel the fire of motivation by focusing on those three things – giving people choice and ownership; helping them to feel competent and giving a sense of belonging. When all this is in place things get sticky and you don’t have to rely on willpower – or because the doctor told you to exercise – you start doing it for you.

Myzone is going device-agnostic to be more accessible

There's more than 40 years of research on self-determination theory that shows when people start to see themselves as an exerciser they experience an identity shift that drives motivation. The emotional layer is also important for stickiness. People need to feel a sense of belonging to their gym, and they also need to be able to tap into self-compassion and self-forgiveness if they disengage for a while. What gets people started is often extrinsic motivation, but what keeps them going is that intrinsic motivation. Research shows that what you enjoy the most is what you stick with.

How is Mo-Tech addressing those points?

What really excites me about Mo-Tech is that it reframes motivation as a skill, and something which can be honed, rather than a personality trait. It creates meaning by focusing on meaningful metrics and meaningful movement for the individual which is going to keep them engaged. It's not about giving people more data, it's about giving people more meaning and that's what is important for long-term change.

The perfectionist mindset can hold people back. It’s important operators encourage lapsed members to come back without making them feel guilty

The Myzone streak process is being changed in order to be more forgiving – we all fail all the time and failure has to be part of that journey.  The way to earn Myzone Effort Points (MEPs) is also being made easier, so people get quick boosts of confidence early on. Myzone is also going device-agnostic, so people won’t have to have the watch or the belt anymore,

The power of emotion in behaviour change is often underestimated. Motivation isn’t rational – how many people have you heard saying, ‘I’m going on a diet on Monday,’ while eating a pizza?

but will be able to sync with their existing apps, although the belts and watches will still be available.

Looking at the big picture, we've given people different types of gyms, fitness equipment, classes and data – the last piece of the puzzle is giving them the compass to help find what will convert extrinsic motivation into intrinsic motivation for them.

Why is self-compassion so important?

The power of emotion in behaviour change is often underestimated. Motivation isn't rational – how many people have you heard saying, ‘I'm going on a diet on Monday,’ while eating a pizza?

So we need to help people feel more successful and part of that is coaching around their reaction to failure. Operators need to double down on this and help people to see that failure is a normal part of the journey.

I published a research paper on this. We looked at people who had lost a clinically-significant amount of weight and maintained it for five to

10 years, versus those that had done it for a few years but then relapsed. The conclusion was that failure is success if you learn from it.

Those who were successful in maintaining their weight had a growth mindset around failure. If they ate well all week and then had a Mars bar on Thursday, they didn’t think "the wheels are coming off and we'll just go overboard this weekend and then we'll start again on Monday." They thought "this is life" and kept going.

The perfectionist all-or-nothing mindset can hold people back. If someone has disengaged from the gym, the most common reason stopping them from coming back is shame, so it’s important that operators know how to reach out to those members and encourage them to come back without making them feel guilty.

This needs to start with the onboarding process. Discuss failure from the outset, tell people that failure is a normal part of the journey and help them plan for what happens when they do fail. Failure will happen when life gets in the way, so what will be their first and smallest step to get back on the wagon?

We know from behavioural science that language is so important when reaching out to disengaged members. Frame the interaction as checking in on them – let them know what’s going on that might be manageable to them, offer them a free coffee when they come back, let them know you’d love to see them.

Where could Mo-Tech go in the future?

We’re working on an intervention to support the habit loop and I'd love to be able to measure the motivation itself. There are many measures we use in research to measure autonomy, competence and relatedness, so that we can create the right interventions, at the right time, personalised to that individual. ●

Myzone helps build habits by rewarding effort

LAUNCH

About Mo-Tech

Myzone has launched a category called Motivation Technology (Mo-Tech), that transforms the science of motivation into action and is designed to help with member retention. Created to work with existing smartwatches or Myzone wearables, a new product called Myzone Go makes motivation accessible to everyone and helps individuals to build lasting exercise habits.

Jay Worthy, CEO, Myzone, says: “Member drop-out remains the single greatest challenge for fitness operators and the biggest barrier to the growth of the sector. Mo-Tech tackles this head-on, turning the science of motivation into a seamless digital experience that rewards effort, builds habits and sustains engagement for life.

“At the heart of this repositioning sits Myzone Go, our new app-powered experience that opens up Myzone’s motivational power to everyone. It’s a clear shift from FitTech to Mo-Tech: from hardware-led to motivation-driven, from measuring performance to inspiring lasting participation.

“We already know that people who train with Myzone stay members and train for longer,” said Worthy. “Now, with Myzone Go and our enhanced, motivation-driven features, we can support operators to build even deeper loyalty and engagement.

Myzone will be launching a white paper to share the science behind Mo-Tech and guide operators in applying it. Myzone’s heart rate-based effort tracking platform is used by millions of people in more than 100 countries.

If you really want to rewrite a chronic disease or diagnosis, it’s about going back to basics and focusing on the building blocks of health

Ryan and Brittany Brown

Co-founders: Higher Order

What is Higher Order?

Brittany: It’s a 3,500sq ft social wellness concept in West Palm Beach, Florida, offering movement, mindfulness classes and sound baths, alongside contrast therapy and social spaces.

The Alchemy bar and lounge has a coffee shop vibe and is the beating heart of the facility, where we offer zero-proof cocktails, mushroom tinctures and herbal teas made by our alchemist.

The membership also includes four annual consultations with our advanced care provider team, which includes nutritionists, meditation experts and medical professionals.

We believe many are craving in-person experiences, less screen time and the opportunity to come together with like-minded people. We’ve set out to create a space where people can do just that – turn off the phone, unplug, activate the parasympathetic nervous system and create actual bonds.

How did it come about?

Ryan: In 2022 I was diagnosed with Type 1 diabetes which came out of nowhere. It doesn’t run in our family and I work out five days a week, so it wasn’t a lifestyle thing, it was an immune response.

As a result I saw dozens of doctors and went down every rabbit hole around testing. It’s kind of underwhelming that at the bottom of that traditional medical allopathic funnel, good health comes down to sleep, exercise, nourishment, community and managing stress.

Focusing on those pillars has allowed me to put my autoimmune disorder into remission and now my blood sugar is under control.

We firmly believe that the solution to the health crisis in America and other markets doesn’t come in a pill

We were so inspired by this that we wanted to bring that experience to everyone else in our community. We firmly believe that the solution to the health crisis in America and other markets doesn’t come in a pill. If you really want to rewrite a chronic disease or diagnosis, it’s about going back to basics and focusing on the building blocks of health. Stress has such a big impact on health that at Higher Order we make mindfulness as important as our movement offerings and treat food and community as medicine.

What are you doing to promote community?

Brittany: We offer guide-led experiences. All the modalities are set up for small- to medium-sized groups, where an expert walks our members

Membership costs up to US$500 per month and includes four consultations per year

People are flocking towards functional, holistic and preventive medicine because they are sick and tired of doing antibiotics, steroids and statins

through the experience and facilitates connections between people. We also host a gathering every week and workshops discussing topical issues such as peptides or nutritional programming.

Who are your members?

Ryan: We’ve found an amazing community in West Palm Beach with a lot of minded individuals. It feels like a wellness gold rush in a lot of ways. Many people are moving here from New York and Chicago to get respite from crazy, busy lifestyles. Palm Beach County is the sixth largest fitness community in America based on unique monthly Mindbody bookings and the West Palm Beach community is one of the top five fastest growing markets by millionaires per capita in the world. People are flocking towards functional, holistic and preventive medicine because they are sick and tired of doing antibiotics, steroids and statins. As a doctor you’re almost not allowed to recommend diet and exercise – it’s not taught in med school – but they will lose their license if they don’t prescribe a pill based on a symptom.

All modalities are set up for small- to medium-sized groups

What is the price point and what are the membership options?

Brittany: It’s currently sitting at between US$400 and US$500 per month, depending if you join under a couple’s membership or take a single membership. Although we’re looking at offering day passes, for people who don’t live in the area or corporate events, we really are all about membership. If you want to drive positive health outcomes through holistic lifestyle changes you have to be part of a wellness movement, embrace it and be part of it. We want people who are committed for both themselves and the community, and who will raise the vibrational frequency of the community that we’re creating. l

JD Gyms is delivering sectorleading metrics, record pre-tax profits, turnover and EBITDA

Alun Peacock

As JD Gyms celebrates the opening of its 100th club, its CEO reflects on the story so far and outlines plans for continued growth. He speaks to Kate Cracknell

Peacock says the post-COVID recovery was rapid for JD Gyms

Last time HCM interviewed Alun Peacock was in the depths of the pandemic, when JD Gyms had stepped forward as others were retrenching, acquiring Xercise4Less “at a time when everything was shut and the world was saying people wouldn’t go back to the gym”.

The bet paid off, says Peacock: “We were a 28-club estate that bought 50 clubs out of administration in the middle of lockdown, ultimately keeping and converting 35 of them. It was bold, but we were confident we’d bounce back stronger.”

And so it proved, with rapid post-COVID recovery, “we surpassed pre-pandemic member numbers within three months of re-opening,” says Peacock – a 100th club has just opened and the latest annual report reflecting what Peacock believes to be sector-leading metrics in a hugely competitive market. Here, we catch up with progress.

Have you continued to grow via acquisition? Our more recent focus has been on organic growth, yet we still acquired four Simply Gyms from Bay Leisure in Q2 2024: three in south Wales and one in Uxbridge. Those locations may appear to represent a fragmented estate, but it was a

great strategic fit for us: JD Gyms was already enjoying some success in south Wales and saw the opportunity for further growth in the region, while Uxbridge gave us a test-bed site within the M25.

We then acquired three strategically important sites from Lifestyle Fitness in April 2025: Carlisle, which had been a target location for us for some time; Ballymena, giving us our second gym in Northern Ireland (with more in the pipeline); and Middlesbrough, which at 12,000sq ft became our smallest club.

Strategic acquisition is still very much part of our growth strategy and we continue to explore opportunities. However, as with our organic rollout, it’s very much a quality over quantity approach with criteria we won’t compromise on.

We look at potential cannibalisation of our existing estate, length of leases, the level of investment required to convert to a JD Gyms experience and so on; each of the sites I’ve just mentioned received significant investments.

We review each opportunity, not only based on its performance, but also on what we expect it to deliver as a JD Gyms site. We’re very disciplined and only acquire when we find that sweet spot. We’ve been delighted with the performance of our acquisitions.

Strategic acquisition is still very much part of our growth strategy, however, as with our organic rollout, it’s very much quality over quantity

We’re moving to 24/7 operations wherever physically practical, including all new openings –87 sites are already open 24/7

The company is currently in an ‘upgrade cycle’

Tell us about club 100

It opened in Enfield on 11 November 2025 and is our first organic JD Gyms site within the M25.

We often open in areas where we already have gyms, with strong traction and brand awareness, but that wasn’t the case here. We genuinely felt we were going into an area where people didn’t really know about us, understanding the JD brand purely as a sports fashion retailer, so the strong response has been particularly encouraging. Pre-sale delivered significantly more sign-ups than our forecast opening member number.

This follows on from our Uxbridge testbed club, where the demographic has – as expected – been very supportive of our product and the conversion of people to the JD Gyms product has been really well received.

It unlocks a lot of exciting new locations for us, with significant white space in the outer boroughs of London that we believe are prime for JD Gyms.

How has your product evolved since club #1? Each year, we reinvest millions into our estate. It’s a fascinating and involved process. Our clubs from 10 or 11 years ago – JD Gyms ‘version one’ – raised the bar at the time but didn’t reflect our current brand experience as strongly when we revisited them. Now in our upgrade cycle we’re getting to the clubs we built six, seven, eight years ago and they still look and feel very current. That’s really pleasing and testament to a model we felt was ahead of its time. All we’re really having to do is upgrade equipment and alter spaces slightly to allow for people’s changing training patterns.

Group exercise is one of the main things we’ve been looking at. We want every element of our real estate to sweat all day and among our core audience, we’ve seen reduced demand for conventional classes and increased demand for gym space.

So in some gyms, we’ve removed some under-performing studios – particularly indoor cycling – and reallocated the space to high-volume activities, such as dedicated glute zones and lifting rooms with multiple platforms. These areas are now busy all day, with the throughput of members often exponentially greater than when they were used as dedicated indoor cycling spaces.

Group exercise still has a part to play in our overall experience, with most clubs still featuring studio spaces offering Les Mills, in-house classes and Zumba, but it’s centred around the changing demands of our members: new programmes in the studios alongside functional-based group exercise on the gym floor.

Crucially, the programming is primarily results-focused. Many of our customers are Gen Z and fitness, strength and general conditioning are huge priorities for them. Our group exercise offering goes beyond wellbeing and enjoyment. It’s about measurable progress, performance and results.

Any more innovations up your sleeve? Tech is an important element of our future investment plans, particularly given the digital literacy of our core audience. We want our digital experience to mirror the innovation we put into our gym experience, so we’ll be launching a new member app in 2026 that shapes the way our members connect with us across all aspects of the business.

We’re also moving to 24/7 operations wherever physically practical, including all new openings. We have a handful of existing clubs – deep within shopping centres or beneath hotels – where it won’t happen, but 87 sites already open 24/7, and another three are due to switch next year.

Recovery is a trend we’re actively observing; we have saunas in both male and female changing rooms in the majority of our gyms and we’re seeing increased use of those. However, our real estate concept is so well-honed that any innovations would have to be incredibly compelling to justify reducing our provision elsewhere.

We’ve developed a method that means we can deliver cost-effectively, with robust systems enabling us to operate competitively and efficiently

We also have to be confident we can lead in any new discipline we introduce. We never want to just take part. It’s why we continue to double down on free weight, functional and strength provision, which have set us apart from day one. We see people trying to copy us. It’s flattering, but means we must work to stay ahead in areas that have been the cornerstone of our offering.

Tell us about your metrics

We’ve just submitted our annual accounts to Companies House for our financial year ending 1 February 2025. They show that the business

delivered a record pre-tax profit, up 42 per cent on the previous year, with revenue up 21 per cent. Membership numbers also grew by 36,000, from 536,000 to 572,000.

JD Gyms’ EBITDA averaged circa 50 per cent at gym level and over a two-year period, turnover in the business has increased by 51 per cent.

I believe these numbers represent sector-leading metrics and we’re delivering this performance in the UK, which is arguably one of the most competitive markets in the world for health and fitness operations.

What’s driving this performance?

JD Gyms builds great gyms in great locations, with stylish décor and premium equipment – and we’ve developed a method that means we can deliver this cost-effectively, consistently maintaining a low cost per square foot. In the background, robust systems enable us to operate competitively and efficiently.

We’ve created a fantastic brand identity that people understand and embrace; I receive so many emails from members of the public asking if we’ll open a JD Gyms in their home town.

Our high-performing team consistently goes above and beyond. Many of them have been with us since the early days when they bought into the concept. They’ve now been rewarded with senior positions and a long-term career with a brilliant company and I’m very proud of that.

We also have loyal members who have bought into the JD Gyms story. We’re clear who they are, we’ve created an environment where they feel at home and we don’t attempt to appeal to everyone. The young are at our core, as well as the young-at-heart who are serious about their fitness and wellbeing – my very young-at-heart mum, for example, who trains with us four times a week.

Oh, and we sell in very high volumes. The JD Gyms model is in high demand wherever we go. Yield per member has also risen by around £3 a

month over the last 18 months, although average fees still sit below £30. The increased price has had a minor impact on volumes – predominantly impacting inactive members – but pleasingly, that’s been more than offset by the yield upside.

Interestingly, total usage has risen at the same time, with our committed members coming more frequently than ever before.

I’ve said it before, but we genuinely believe JD Gyms occupies a unique space in the market. Our offering doesn’t fit neatly into traditional categories such as low-cost or mid-market and that’s intentional. We’re focused on delivering a gym experience that stands up against any operator, not only in terms of value, but also in the quality of the environment, equipment and atmosphere. It isn’t just good for the price. It’s good, full stop.

Having made a success of our small gym pilot in Middlesbrough, we’ll also add an organic smallfootprint club in Edinburgh in 2026

What’s your growth strategy?

Organically, we’ll open 10–15 sites a year moving forward, with further strategic acquisitions on top of this where we feel the JD Gyms footprint can be successfully overlaid.

For 2026, those 10–15 new openings will be weighted towards the south of England, where we’re getting tremendous traction and see significant white space for our model.

Rent and property availability mean our model tends to look slightly different in the south-east: primarily retail park locations with 10,000–12,000sq ft on the ground floor, with a full-cover mezzanine to achieve our usual 20,000–24,000sq sq ft. Our ideal location still has two-thirds to three-quarters of that space on the ground floor, with lots of parking, but adding the 10,000sq ft mezzanine model to our portfolio has opened up great opportunities. It will form a core part of our rollout.

Having made a success of our small gym pilot in Middlesbrough, we’ll also add an organic small-footprint club in Edinburgh in 2026. This more compact format aims to deliver a JD Gyms experience to more urban communities in a flexible, space-conscious way. There’s plenty of opportunity elsewhere, too. We already have five JD Gyms in Liverpool, for example. There are other cities where we could do something similar. In Manchester, Leeds and Bristol, for example, where we’re already successful, but have room to grow.

I’m not going to put a total number on our growth potential, but with only a light footprint

We’re proud of our sector-leading metrics and won’t risk that by accelerating faster than we need to

inside the M25, lots of white space in the southeast, growth opportunities in south Wales and Northern Ireland and room to expand in our existing cities, there’s plenty to go after.

The whole team is committed to making sure this business becomes what it deserves to be. I want to be able to reply to more of those emails I receive to say ‘actually, we already have a club in the pipeline for your town’.

But it will be with a continued focus on quality over quantity. Maintaining discipline is key for us. We’re very proud of our sector-leading metrics around member numbers and profitability and won’t risk that by accelerating faster than we need to. l

THE ORIGIN OF JD GYMS

I’d been in the fitness industry for 15 years when I spotted a gap in the market: for a gym model aimed at a cost-conscious younger, fitter, more engaged audience,” says JD Gyms CEO, Alun Peacock. “I strongly believed a lower-cost model didn’t have to mean stripped back, without personality, almost deliberately no-frills. I also believed I had a way to efficiently build and run what I was envisaging.”

He continues: “I didn’t approach JD Sports, though. I had initially intended to go in a different direction when I happened to meet the JD Sports chair through a mutual contact. We ended up discussing my idea and he was keen to back the concept.

“JD Sports provided the seed capital and allowed me to use the JD brand. That was a pivotal decision when it came to the instant credibility it gave us in new markets. Throughout, JD has backed the vision fully and afforded me the autonomy to deliver.”

The first JD Gyms club opened in a former Fitness First site in Hull in 2014.

“There were multiple competitors,” says Peacock, “and the compromised location meant we had to ensure our operating systems were perfect.

“If we’d picked an amazing site the first time around and it had flown, I don’t think we’d have been as tight across our operating processes today.”

The first site opened in 2014, followed by two more in 2015

JD has backed the vision fully and afforded me the autonomy to deliver

By the end of 2015, two more sites had allowed for the model to be developed further. “The following year, we opened an additional five clubs. Their performance hugely exceeded our expectations and we knew then that we had a very exciting blueprint to build from: the design, the size of the clubs, the way we ran our pre-sale.

“It was a lightbulb moment. We weren’t caught up in what everyone else was saying about how a gym should look, operate and feel. We were bold and doubled down on our way of doing things.”

Peacock has continued to lead from the front at JD Gyms, spearheading the brand’s growth towards 100 clubs and beyond.

He remains a minority shareholder as well as the CEO, with JD Sports being the majority shareholder. l

Myzone is expanding its ecosystem with the launch of Myzone Go

MOTIVATION FOR ALL

The fitness technology landscape is changing fast. While most gym members now wear a smartwatch or tracker, few say those devices truly motivate them to move. Myzone has long believed that motivation – not measurement – is the key to lasting exercise engagement.

Now, with the launch of Myzone Go, the brand is taking its proven behaviour-change technology to a wider audience than ever before, making it easier for operators to connect, motivate, and retain more members.

Myzone Go opens the door for operators to bring even more members into the motivation ecosystem

Jay Worthy

Making motivation accessible to all

For over a decade, Myzone has aspired to lead the industry in Motivation Technology (MoTech), combining behavioural science, gamification and community to help people move more, stay engaged and feel connected through exercise.

“Myzone has always been about motivation, not measurement,” explains Jay Worthy, global CEO of Myzone. “We’ve built our entire ecosystem on recognising effort, rewarding consistency and celebrating community. With Myzone Go, we’re making that ecosystem more accessible and opening it up to anyone with a smartwatch.

“It’s about meeting people where they are,” says Worthy. “Most members already have a device on their wrist. Now, they can use it to experience the motivation and accountability that Myzone is known for.”

The science behind motivation technology

At the heart of Myzone’s success is a deep understanding of human behaviour, thanks to motivation science advisor Dr Heather McKee.

MoTech, which is built on behavioural science, such as reward loops, social accountability, and intrinsic motivation, drives consistency by blending psychology and technology to support long-term habit formation.

Operators receive a commission for every 6 or 12 month subscription sold

It’s also driven by emotion, because motivation is the strongest predictor of retention.

Finally, it’s powered by simplicity, with a single metric – effort – providing instant feedback and levelling the playing field for people at every level of fitness.

By focusing on effort, Myzone rewards participation and progress, helping members build confidence through movement, whether they’re training for performance, or simply striving to feel better.

A bigger ecosystem for operators

For operators, Myzone Go represents an important shift. Myzone has always enabled operators to understand member engagement through its connected ecosystem, which offers real-time insight into how members train, both inside and outside the club.

With Myzone Go, which is available for iOS and Android, that ecosystem expands dramatically. By allowing smartwatch users to join without needing additional hardware, operators can now engage more members, gather richer data, and strengthen loyalty.

Members simply scan a QR code, connect their smartwatch and go. There’s no specialist hardware barrier, no complex setup, and no extra admin. We did extensive research and operators told us they didn’t have time for admin and renewals, which is why Myzone handles all renewals directly in-app,

Smartwatch users can connect easily to Myzone Go

allowing operators to focus on what really matters – member experience and community engagement.

“Myzone Go opens the door for operators to bring even more members into the motivation ecosystem, creating opportunities for engagement, better retention and revenue growth.” says Jay Worthy.

A commercial model that works

Operators receive a commission for every 6 or 12 month subscription sold.

Combined with Myzone’s proven impact on retention, Myzone Go creates a win:win – members stay active and connected, while operators benefit from new digital revenue opportunities and deeper member insights.

The launch of Myzone Go signals Myzone’s evolution into a software-first brand, where the app sits at the centre of the experience. It’s part of a larger vision to make motivation technology accessible to all – no longer limited by specialist device ownership or environment.

“The goal has always been the same,” says Worthy. “To motivate people to move, help them feel supported and make fitness fun and inclusive. With Myzone Go, we’re taking that mission further than ever, because motivation technology should be accessible to everyone.” ● More: www.myzone.org/go

The snow shower feels natural and gentle, transforming the cool-down phase into an enjoyable, multi-sensory experience

Everyone’s talking about

Contrast therapy

As the contrast therapy trend skyrockets, how can operators make best use of investment while ensuring members have an enjoyable and e ective experience, rather than feeling shamed because they can’t tolerate freezing temperatures? Kath Hudson reports

Only 18 months ago contrast therapy and recovery areas were seen as a burgeoning trend, but they’ve swiftly become a must-have.

While alternating heat and cold offers massive benefits for recovery and the nervous system, without instruction there’s the potential for these areas to provoke competitive behaviour and become confusing to use or even dangerous to end users.

As most of the research on contrast bathing has been conducted on men, less is known about how repeated cold plunging affects women’s hormones or stress response, but it is known that women respond differently from men to cold. Men can generate more metabolic heat through shivering and muscle mass, meaning they can tolerate and benefit from colder,

longer plunges. Women rely on vasoconstriction, cool faster at rest and find extreme cold more stressful, so often benefit less from very cold plunges.

It’s also important to note that if members are looking to grow muscle, they shouldn’t cold plunge immediately after heavy strength training, as cold exposure suppresses the inflammatory signals needed for muscle growth.

In fact, research by ACE (www.HCMmag.com/ ACEwarm) found that immersion in warm water for half an hour after exercise amplifies the effects.

Nothing to do with contrast therapy is self-explanatory, so what are the dos and don’ts of offering a safe, effective and enjoyable experience, to ensure these areas are sound business investments for operators and benefit the health of members? We ask the experts…

Cooling with indoor snow

TechoAlpin offers a more gentle cooling experience

TechnAlpin’s Snowsky experience involves soft, real snowflakes falling continuously to cool the body quickly while using little water (11 litres an hour).

Unlike some other cold solutions, the snow shower feels natural and gentle, transforming the cool-down phase into an enjoyable and multi-sensory experience.

The benefits of cooling with snow are similar to other cold therapies – from improved circulation and muscle recovery to enhanced relaxation – but being gentle makes it more accessible and appealing for a wider range of people, especially first-time users, women, or anyone who prefers a softer cold experience.

As snow is natural it interacts with the body and creates a harmonious, biophilic experience, without the shock that can come with a cold plunge.

Snowsky can be integrated into a health club or spa, ideally after a hot experience.

There are no time limit restrictions for Snowsky sessions

Lasse Eriksen

Development manager

Farris Bad

The key principle of contrast therapy is balance. It’s not about testing limits or proving toughness, but about creating harmony between heat, cold and recovery so the body feels refreshed rather than depleted.

Preparation is essential. Guests should come well-hydrated for training and sweats – ideally two to three hours beforehand, sipping water with electrolytes. A well-prepared body adapts more smoothly to changes in temperature and manages the intensity of the cold more effectively.

The experience itself should be kept safe, simple and supportive. Short dips in the cold, even just for a few seconds, are often enough when followed

by warming and rest. Multiple rounds can be beneficial, but the focus should always be on quality over quantity. What matters most is not how long someone spends in the water, but how they feel during and afterwards. Recovery is especially important, it’s during the resting phase that the body recalibrates and mind and body return to balance in some way

Time in the sauna stimulates heat shock proteins, while cold immersion can trigger short bursts of growth hormone release

From a physiological perspective, this rhythm of heat, cold and rest has deeper effects than just relaxation. Time in the sauna stimulates heat shock proteins, which protect cells from stress and support faster recovery. Cold immersion is known to reduce inflammation and can trigger short bursts of growth hormone release, as well as supporting tissue repair and resilience.

The alternation of heat and cold therefore acts not just as a ritual, but as a biological reset

sharpening circulation, reducing soreness and helping the body adapt to future stress.

However, contrast therapy should never be turned into a competition and staff should avoid prescribing strict timings. Sensitivity to heat and cold varies widely and ego-driven challenges can overshadow the benefits. Guests should also avoid contrast therapy when unwell. Like training, it’s most effective when the body is already healthy and resilient.

At Farris Bad we take guests through the whole cycle of heat, cold and rest. The guidance begins in the sauna, with saunamasters helping people settle into the steam, connect with their breathing and notice the gradual build-up of temperature.

When it’s time for cold immersion, our sauna masters always go with the guests into the Skagerrak ocean. We never talk about seconds or minutes. Instead, we invite guests to notice the surroundings, the stars above, the air on their skin, their breathing, the rhythm of the sea. The essence of the process is not to follow the clock, but to be in the moment.

Then comes the most important part: rest. After heat and cold, lying down and slowing down allows the body to find its own rhythm again. This is where the deepest benefits of contrast therapy are felt, as energy and balance return.

Everyone’s tolerance is unique. The best approach is to provide options: offering plunge pools or showers at different temperatures, along with education that encourages guests to self-regulate.

Many spas do this by creating a spectrum of experiences, from very cold plunges to softer cooling showers, so each person can find their own level.

For people new to contrast therapy, the key is safety and support. Facilities could offer cold plunges of around 10-12 degrees rather than two to five. In the cold, small steps are best. Going in with a guide or joining with friends makes it easier and more enjoyable. Even a quick dip can be enough, because the real magic happens afterwards in the resting phase.

For beginners, social and guided experiences are often the most encouraging way to start. A trusted guide or saunamaster creates a sense of safety and connection, which helps guests discover contrast therapy as a practice of balance rather than endurance.

In essence, contrast therapy works best when people are supported to listen inwardly instead of pushing outwardly. That’s when the benefits are at their most powerful – not only for the mind, but for the body on a cellular level.

To maintain hygiene, Third Space has plumbed in pools and filters the water for cold plunge

Clare Walters

Mind and Body master trainer

Third Space

Asuccessful contrast therapy offering is built on safety, structure and expert guidance. Members must be made aware of any health considerations, such as cardiovascular conditions, before participating and should be advised on timing and hydration. Our instructors encourage members to listen to their bodies, pace themselves and prioritise comfort over ego.

Third Space offers two cold therapy experiences. The Wimbledon club has a cold plunge pool within the wet spa, positioned next to the saunas. Comfortably accommodating up to eight people, it has a sociable, community-driven atmosphere.

The new recovery spa at our Canary Wharf club features whole-body cryotherapy – a quick, dry and highly-controlled cold exposure. In just two to four minutes, the cryotherapy chamber surrounds the body with extremely cold, dry air (-110 °C to -140 °C), rapidly cooling the skin to trigger vasoconstriction, reduce inflammation and release endorphins. Many find the dry cold more tolerable than water immersion, making it particularly accessible for newcomers. While the cold plunge uses direct water contact to penetrate deeper into muscle tissues – delivering a more intense, sustained recovery effect – cryotherapy offers a faster, less immersive option that still delivers powerful benefits. Due to factors such as body composition, hormonal cycles and circulation, women experience cold exposure differently, so it might be appropriate

to start with shorter immersions or a gradual entry to build tolerance safely. For cryotherapy, we adjust session times to deliver maximum benefit without unnecessary discomfort. Our coaches actively monitor each participant, provide clear guidance, and teach controlled breathing techniques to help manage the body’s response.

Following the success of our pilot series earlier this year, we’re excited to have launched our guided sauna and cold plunge classes in October. Tailored for those who are new to contrast therapy, these sessions provide expert coaching through a structured sequence of two sauna rounds and at least two cold plunges.

Members are introduced to breathwork techniques to help them adapt to the cold, activate the parasympathetic nervous system and experience profound calming benefits. Throughout the session, instructors share insights into the science and benefits of contrast therapy, lead participants through a guided stretch and adjust plunge durations to suit individual

comfort levels. Many members tell us that the community aspect of these sessions is what they enjoy most, creating a sense of connection and camaraderie that you don’t often find in a typical spa setting.

I wouldn’t recommend alcohol during or after a contrast therapy session. Both heat exposure and alcohol are dehydrating and combined can lead to fluid loss and electrolyte imbalance. Alcohol is also a vasodilator and in contrast therapy we alternate between vasodilation in the heat and vasoconstriction in the cold – adding alcohol to the mix can confuse the cardiovascular system making it harder to regulate blood pressure and body temperature.

Contrast therapy is already a cardiovascular stressor – in a good, hormetic way – but alcohol increases heart rate and may exacerbate that strain, raising risk for arrhythmia in susceptible people. If serving any refreshments I would recommend electrolytes or decaffeinated herbal teas. Another important factor is hygiene, to maintain the highest standards, Third Space has plumbed in the baths and filters the water.

Colin Grant Founder

Re:set by Pure

Recovery is still new for many consumers, so our job is to make it safe, inspiring and accessible. We want people to make it part of their lifestyle, not just try it once, because that’s how recovery will become as mainstream as fi tness.

There are a number of important considerations to providing an effective and enjoyable contrast therapy experience. A range of modalities should be offered so people can combine heat, cold, compression, red light and more in a way that works for them. Don’t leave people unguided in the beginning: fully trained staff and clear protocols are essential to make every session safe, effective and purposeful.

Re:set by Pure offers unique progressive cold showers with four stages, plus individual cold plunges. This gives people the choice of gradual adaptation or an instant full immersion, depending on their goals and comfort level. Our progressive

We use a body meter which asks questions about physical and mental health, sleep quality and nutrition to recommend protocols

cold shower sequence has an exit after the second stage, so anyone can finish their contrast journey in a way that’s right for their physiology. It’s about inclusion and flexibility, not one-size-fits-all.

We use a body meter which asks questions about customers’ physical and mental health, sleep quality and nutrition in order to smartly recommend which protocols they should undertake on that day to get the best results without over-stressing their body. Every newcomer does a coached trial first. We want them to understand why each modality matters and how to combine them best. From

there we encourage people to join group sessions or take private sessions before going solo, so they build knowledge, confidence and routine.

Guidance is key. Individuals get far more benefit when they understand the science and the sequencing. That’s why our coaches are always on hand – to empower people to get the most out of their recovery. People go solo once they have the knowledge and confidence to do so. We also offer a selection of group Re:set classes - with the best protocols for various needs, such as pre and postworkout, better sleep, jet lag and evening relaxation.

How women experience the cold fluctuates through the month. The best experience is about meeting the cold in a way that serves the individual

Dan Bosomworth

CEO and founder

Brass Monkey

Personalisation matters when it comes to contrast therapy. There are also some physiological differences between men and women: men tend to have more muscle mass and higher heat production, while women have slightly more insulation, variable temperature sensitivity and more noticeable hormonal cycles.

Members should know the goal isn’t to conquer the cold, it’s to adapt

This means how women experience the cold naturally fluctuates through the month. On some days, a gentler, slightly warmer immersion might feel right; on others, the full cold can feel invigorating. The best experience isn’t about colder or longer, it’s about tuning in and meeting the cold in a way that serves the individual. Cold exposure should be adaptive, intuitive and led by the nervous system, not a rulebook.

When starting out, around 7 to 10°C for about a minute is a great place to begin.

As the body and mind adapts there can be progression to colder and longer immersions. But it should never be competitive or forced.

Multiple units give the flexibility to serve different experience levels at the same time with minimal friction. As the member base becomes more experienced with cold immersion, demand naturally shifts toward colder temperatures, but there will always be new members starting their journey. The key is matching your infrastructure to your audience.

Intention shapes the experience of cold immersion: why is more important than how cold or how long. Some days are about building resilience and leaning into controlled stress; other days are about calming the system and recovery. Both are equally valuable.

Members should know the goal isn’t to conquer the cold; it’s to listen, adapt and learn from it. Every day is different. Not every day is a 10k day. Meet the cold exactly as you are, and let it teach you what you need.

Cold immersion is no longer a wellness trend – it’s becoming core infrastructure. We’re working with some of the industry’s leading operators, including David Lloyd Leisure and Village Hotels, which have integrated cold it as core infrastructure rather than a nice-to-have. They’re seeing it drive acquisition and retention, especially when paired with regular recovery programming, classes and member education. The operators doing it best are treating contrast therapy like any other training pillar: with intention, consistency and the specialist equipment.

Beginners tend to like to start off at around 10 degrees and build from there

Lawrence Dudley

Co-founder

Parallax

One thing we’re consistently seeing across the market is that people are wanting a relatively mild starting point when they’re first discovering cold immersion. People tend to start off around 10 degrees and can explore lower temperatures when their body relaxes and their heart rate slows. The key is to build up slowly, just as when lifting in the gym. It’s also important to do the hot part first and finish cold. It’s possible for a venue to offer the choice of different temperatures with just one cold water immersion bath, but only if they have a rigorous advance booking system, because the reality is that you can only change temperature up or down by about 3 to 4 degrees per hour. The models that make their own ice can be even slower. So realistically if you’re expecting beginner and experienced users in the same day then you’ll need more than one unit. With three units, for

It’s

The key is to build up cold exposure slowly, just as when lifting in the gym

example, you can have one constantly set around 10 degrees, one set at 5 and one around zero, so all kinds of customers are covered. The tech behind the best ice baths is really complicated, especially the ability to make their own ice and control the thickness of the ice sheet for the perfect snap. But what operators and their customers see has to be the opposite of complex: they want a consistent customer experience, with maximum uptime and usability. Behind the scenes we need to make sure we can gather the data we need to stay ahead of any necessary maintenance and also have the connectivity for remote monitoring. ●

From warm-up to finish line – we’ve got your members covered.

Everlast Gyms+ Nottingham isn’t just a gym, it’s a fi tness destination

SHOWCASING ELEVATION

Everlast Gyms is accelerating innovation to elevate its sites to new levels in partnership with Core Health and Fitness

In the ever-evolving landscape of UK health clubs, Everlast Gym’s recently-elevated Nottingham site stands as a compelling example of what happens when vision, partnership and operational ambition converge.

Far more just a standard rebrand, this transformation signals a new chapter in club evolution and one that’s being achieved hand-in-hand with Core Health and Fitness.

When Everlast Gyms acquired four former Roko sites earlier this year, it committed not just to expansion, but also to genuine elevation – Nottingham’s upgrade wasn’t simply cosmetic, it was designed to push the boundaries of what a modern gym can be.

Core Health and Fitness has been integral in that process, supplying cutting-edge equipment and working closely with Everlast Gym’s team to create bespoke zones, fluid layouts, hybrid training spaces and consistent standards across the estate.

The result? Everlast Gyms+ Nottingham now blends big-box scale with boutique energy; immersive group studios, functional and resistance zones, hybrid training options and a compelling member journey throughout.

The ‘Everlast Elevation’ concept itself is a signal: this is not just a gym, it’s a fitness destination. Core’s ability to tailor solutions, from strength to cardio to functional training, makes it more than a

“Together, Core and Everlast Gyms are not only keeping up with industry trends, they’re paving the way forward”

supplier – it’s a driver of growth, supporting Everlast Gyms in bringing its vision of the ultimate member experience to life.

But the momentum doesn’t stop in Nottingham. On 17th October 2025, Everlast opened its next flagship, Everlast Liverpool, built to raise the bar once more. Branded as “Everlast Gyms+ Liverpool,” the site delivers premium areas, innovative new classes, cutting-edge equipment and the prestige of Hyrox Performance Centre status.

It’s a powerful message to the industry: Everlast Gyms isn’t maintaining pace, it’s accelerating and paving the way forward.

Across the UK, the Everlast Gyms and Core partnership is reshaping expectations of what a health club can be, showing how strong collaboration, design ambition and execution can transform a gym into an experience. ●

More: www.corehandf.com

Let’s walk

Muir Gray suggests operators encourage members to walk or dance for half an hour on the days they don’t visit their health club or gym

Arevolution is underway, with physical activity being recognised as being of vital importance, not only in preventing disease, but also as a therapy.

It’s wonderful to see the publication of the Academy of Medical Royal College’s Report, Exercise the Miracle Cure , showing it’s effective in improving almost all long-term conditions. As a result, we’re increasingly using the word ‘activity’ rather than ‘exercise’ when talking with both public and health professionals.

Audits of health services have shown that less than half of people at risk of or with vascular disease get offered anything other than pills and only 14 per cent of people with mental health problems are offered anything other than medication. There is work being done to ‘de-prescribe’ ineffective, often harmful, medication, while also ‘prescribing’ activity for the first time.

The term exercise, like the term physical activity emphasises only the physical benefits but it’s now also clear that physical activity has both cognitive benefits – it makes the brain work better and reduces the risk of dementia – and it has emotional benefits, including being a more effective intervention than prescribed drugs for many people who are depressed or anxious.

The fact that there are now over eight million people on anti-depressant medication highlights the need to recognise the cognitive, emotional and physical benefits of exercise and to recognise that gyms and fitness centres are wellbeing services.

Routine prescribing of activity

Discussions have taken place on exercise referral, led by the Faculty of Sport and Exercise Medicine and Sport England and there’s also work being done to inform and enable increased activity which doesn’t require a GP to make a referral in order for people to take part.

In Hertfordshire a new system is being introduced that will automatically generate a ‘prescription’ for movement – namely a letter or a message to a person diagnosed with a condition such as Type 2 diabetes – telling them about resources available online and near their home.

This tech is called W:ISH and does this automatically, because the doctor’s record knows their postcode.

Prescribing walking

Literally as the GP is typing ‘metformin’, the pharma prescription is generated and sent to the pharmacy, while at the same time the activity prescription is being sent. The activity prescription – a form of social prescribing – will also be repeated with a dose of knowledge and encouragement with every repeat drug prescription.

It’s also being proposed that the name of the ‘drug budget’ should be changed to ‘therapy budget’ to enable a shift in mindset from resourcing drugs to non-drug therapy.

A link to a local health club or leisure centre will be included in the information sent with the

(as well as going to the gym)

The aim is to enable more people to exercise without a doctor needing to make a referral in order for them to take part

exercise prescription issued by the W:ISH system and encouragement, provided to the person with the health condition – whatever it may be.

It’s important to note that we’re using the word, ‘person’ rather than ‘patient’. This is part of a cultural revolution in which the person – usually called the patient – will be seen as a partner with the NHS in tackling their long term health condition.

Brisk walking

One of the non-drug therapies being promoted by a campaign called Let’s Walk More, will be walking, particularly brisk walking. This will run from the first day of spring – 21 March – each year.

Brisk walking means walking at a rate at which breathing comes a little faster, but not so fast that it’s not possible to carry on a conversation – namely exercise of moderate intensity in the international classification.

There is international agreement that at least 30 minutes of exercise at least five times a week is beneficial therapy both for prevention and for the treatment of all common long-term conditions.

A good session at a health club or gym provides this 30 minutes on at least one day a week, but the great advantage of walking is that it can be done without travelling from home and without

specialist clothing, apart from a raincoat if it’s pouring, and this can be done in short bursts of five, seven or 10 minutes throughout the day and doesn’t need to take even a single chunk of thirty minutes from a busy schedule.

Walking Plus

Brisk walking can also be easily measured, obviously on specific devices such as the Apple watch, but also using the NHS Active 10 app which is available free of charge and works on every phone, measuring accurately every minute that is walked briskly.

Also included in the W:ISH prescriptions issued by doctors will be information about health walks near the person’s postcode and local authorities are doing excellent work in organising these walks with the Ramblers Association, Living Streets and Parkrun – which now has a walking option – and these wellbeing walks encourage the types of walks that deliver even more emotional benefit, namely, walking with other people, being in a green environment and walking with a purpose, for example, raising money for the World Wildlife Fund. Walking alone, of course, doesn’t increase all four aspects of fitness. It’s good for stamina and the strength of the legs, but for strength of the core and upper limbs and for suppleness

It would be transformational if health clubs encouraged members to walk briskly or dance for 30 minutes on the days they don’t use the gym

and skill, 10 minutes’ exercise a day is needed to complement and supplement walking.

Of course membership of a gym and health club is a vitally important part in helping people develop their daily programme to increase their strength, suppleness and skill and they already work hard to help members develop a daily schedule.

Let’s walk more!

Two campaigns are driving change. One is, ‘Let’s Dance!’, led by the charismatic broadcaster Angela Rippon, the other, Let’s Walk More, is starting on the first day of spring, as previously mentioned. It would be transformational if every gym and health club encouraged members to walk briskly or dance for 30 minutes in the days when they don’t come to the gym.

The evidence and the benefits of walking are summarised in my book, Dr Gray’s Walking Cure (www.drgrayswalkingcure.net), published on Amazon, which is a guide that could easily be adapted and tailored for the members of a gym or health and fitness club.

The book contains a chapter on a new initiative, the BNWF or British National Walking Formulary, a concept based on the BNF, or British National Formulary, which has been an essential part of the UK’s health service for many years, being a collection of information about the evidence of the benefit of drugs and how they should be consumed.

The British National Walking Formulary summarises the evidence about non-drug therapy and how one particular non-drug therapy –walking – can be enjoyed to best effect. l More: Let’s Dance! www.lets-dance.org.uk

See Angela Rippon speaking at the HCM Summit 2025 by scanning QR code below.

SUMMIT 2025

The HCM Summit 2025 took place on 23 October at the Queen Elizabeth II Centre in London’s Westminster. Kath Hudson and Katie Barnes give a fl avour of the day

Twelve inspirational keynote HCM Summit speakers gave insights on a range of topics, including investment, leadership, consumer trends and future directions for the industry. PureGym chair, Humphrey Cobbold did a fantastic job at chairing the event and stole the show with some unforgettable impromptu dance moves on-stage with the legendary Angela Rippon.

Rebecca Passmore

Dynamics are shifting in favour of the health club industry, according to Passmore. Young people are drinking far less than before, with increasing numbers now socialising in gyms rather than pubs. Society is also placing much greater importance on wellbeing and the UK government’s 10-year Health Plan underlines the need to work with businesses and local authorities to create a healthier country.

“We should be hugely excited about these guidelines,” she said, “but it’s not going to land in our laps – we need to grab these opportunities with both hands.”

Passmore also lifted the lid on some of PureGym’s strategic thinking which has been used to scale growth quickly – BOLT (Best of Latest Thinking) is one key technique employed by PureGym and Passmore gave examples of elements of the business in their various stages of development, from the original BOLT 1 to the current iteration, which is BOLT 4.

She also discussed the value of pursuing a strategy based on marginal gains, giving examples of how this has enabled PureGym to scale and roll out.

Oliver Patrick Co-founder

Future Practice and Pillar Wellbeing

“People don’t feel well and are looking for roadmaps,” said Oli Patrick. He opened the summit by talking about the consumer appetite for testing and the opportunities and pitfalls of this space, as people are getting overwhelmed by data and don’t know how to use it to improve their health.

“You don’t get healthier from a health test, it’s what you do with it that makes the difference,” he said. “Data doesn’t solve the problem, behaviour does.

“Wellness burnout is prolific – 63 per cent of people feel powerless about improving their wellbeing.”

Patrick pointed out that the opportunity is ripe for the fitness industry to own this space but warned that before selling a service, teams must be fully trained.

“At the moment there’s a gap between information and execution,” he said. “You could help your members change through the behaviours you’re selling.

“As a sector we need to grab the opportunity to prove we’re valuable, to become ‘the’ wellbeing sector and the true pre-disease marketplace. No one currently owns lifestyle and the health and fitness industry could own this space.”

Greg Oliver CEO and MD Fitness & Lifestyle Group

Oliver flew in from Australia to be interviewed on stage by HCM’s editor-at-large, Kate Cracknell.

He talked about how FLG used the pandemic to redefine the offering and work out how the company would respond to the future consumer. This involved looking at the efficiency of the floorspace and what members were and weren’t valuing and adjusting the offering accordingly.

This had led to a successful pivot whereby day care facilities which were underutilised have been redeveloped at Pilates studios, for example.

This was the precursor to the announcement that FLG is creating a new market sector which it’s calling Premium Value.

This is characterised by boutique-quality programming around three modalities which customers are calling for: reformer Pilates, recovery and functional strength.

In introducing Greg Oliver, Humphrey Cobbold said FLG’s ambitious regional expansion programme over the last 20 years had inspired him to drive for global growth and franchising for PureGym.

“To be bored at least 20 per cent of the time is a duty of leadership,” said Lawler. “It gives the space to listen, think, take inspiration and work out the right questions.”

Lawler talked about reimagining the mid-market “broken business” that she took the helm of in 2018 and how allowing boredom, being uncommercial and deep listening are all fundamental to her leadership.

Total Fitness has generated some of the largest sources of industry consumer insight data over the course of a year. A nationwide consumer panel has generated more than 75,000 records of primary insights and in a generous gift to the industry, Lawler will be sharing the results in the new year, via a report from CIL Management Consultants and these will also be published in HCM magazine.

Key findings include 60 per cent of members saying the cleaner’s role is important, compared with 30 per cent of members who think fitness advisers are important, and the biggest barrier for women joining a gym is how they look.

Peter Bundey CEO GLL

Bundey, who leads the UK’s largest charitable trust, talked about the importance of values underpinning a business: “Working from values has a positive impact on numerous fronts, including with customers, staff and national and regional partnerships. However, it has to be a root and branch total commitment to make it work. If it’s just words it will unravel very quickly.”

GLL’s annual user survey – which has a reach of 53,500 members – found that 11 per cent of respondents said GLL’s charitable values are a key factor in their purchasing decision when becoming a member. That represents 75,000 members and 350,000 casual users.

The importance of values also feeds through to staff motivation. Company surveys showed that 20 per cent of staff agree that values guide how they work and are prepared to go the extra mile because they have a fundamental belief in what they are doing.

Bundey also said that GLL’s insights when working with market research outfit, IPSOS, show in the wider market as a whole that while cost still has a big impact in decision-making when it comes to joining a health club or gym, issues around the environment and social impact are growing in importance as purchasing decisions, especially for 16to 34-year-olds, highlighting the need to be alert to values.

Anna Bjurstam strategic advisor

Six Senses

“The fitness industry is facing an identity crisis,” said Bjurstam. “Longevity, whether you like it or not, is here to stay. We’re living longer but not living one year healthier and this needs to be addressed. The next frontier for the industry has to be health optimisation.”

Bjurstam highlighted four business models for fitness operators to consider when integrating longevity. From entry-level longevity-informed clubs offering enhanced programming such as strength training for bone density and balance/ mobility, up to integrated longevity hubs with a dedicated medical clinic alongside fitness and spa.

She also said: “The way people are experiencing fitness is evolving – today, people are joining gyms because they want better mental health, not just physical exercise. Your competitor isn’t the gym down the street – it’s Prozac and mindless scrolling. The fitness industry needs change with this and there’s a lot it can do – from looking at breathwork, to biohacking and multisensory experiences to make that shift.”

Martin Seibold CEO

LifeFit Group

Interviewed on stage by HCM editor, Liz Terry, Seibold revealed that LifeFit Group, which was developed as a multi-brand company, is now bringing all of its clubs under the Fitness First brand.

“There are a lot of costs with having many different brands, such as different marketing, different product managers and regional management teams, so rebranding to Fitness First takes the complexity out of the business, freeing funds that can then be reinvested,” said Seibold.

LifeFit Group is currently pursuing robust growth through M&A and Seibold says there is a lot of white space in Germany to fill in. He spoke about the staffing challenges acquisitions involve – 70 per cent of the general managers leave within six months of the takeover and much of the team then follow suit. LifeFit is responding by having general managers trained up and ready to take over.

Seibold also talked about the business culture of celebrating mistakes and discovering what can be learned from them.

Marc Magliacano

managing partner L Catterton

With L Catterton being part of the LVMH conglomerate of luxury brands which owns everything from Dior to Cheval Blanc and Belmond (www.lvmh.com), Magliacano manages US$35bn of capital.

He talked about what investors look for in the fitness, health and wellness companies they invest in, saying the party is just getting started: “Eighty per cent of people now prioritise their wellness, up from 50 per cent last year, but consumers want more from you, they want to feel empowered and need the offering to be authentic.”

The future is about tech-enabled eco-systems that use AI to deliver personalised, holistic health solutions. Rather than fragmented apps and services, consumers increasingly want one trusted brand that connects fitness, recovery, nutrition and diagnostics into one experience – platforms such as EGYM (an L Catterton investment) are leading the way in this field.

Magliacano also emphasised a major shift from aesthetics to strength, resilience and longevity – particularly among women. Strength training, reformer Pilates, supplements and medi-spas are all experiencing rapid growth.

With more than US$700bn invested in wellness and a portfolio that has included Equinox, Solidcore and Classpass, L Catterton is prioritising scalable models, differentiation and long-term consumer loyalty.

Angela Rippon

Broadcaster and founder Let’s Dance!

“I believe in dying young as late as possible,” said the 81-year-old broadcaster, who appeared on Strictly Come Dancing two years ago. She went on to make a strong case for dancing as being the best form of exercise and wants to see dance on the programme in every health club in the country.

“Dance has been overlooked and undervalued for too long,” she said. “All the evidence-based research that’s been done over the years – 30,000 pieces of it – show that dance is the best exercise you can do.

“In addition, it can help people of all ages and in all states of health. It’s been recently discovered that dance is unbelievably beneficial to people with Parkinsons, for example, and some amazing research is being done showing how dance can help reduce the pain and improve the speed of recovery in people with cancer.

“Another thing about dance is that you have fun,” said Rippon. “It’s a great way of making friends and you won’t feel isolated. And it’s something that can be enjoyed at any age. You may go to the gym in your 40s and 50s, but when you’re in your 60s, 70s and 80s, dance is the one thing you can do to keep fit because it’s adaptable.”

Rippon then got the audience to their feet to join in an impromptu dance celebration, with chair Humphrey Cobbold throwing shapes on stage to the delight of the audience.

Russell Barnes CEO David Lloyd Leisure

Barnes talked about how the health and racquets brand is still striving to keep raising the bar, with extensive investment going into its clubs: “We sit at the premium end and we only want to get more premium”, he said. “The future for us is more of the same. Beautifully-designed clubs, with a feeling of luxury and premium touchpoints, so our members want to spend as much time as possible in and around them.

“We remain an ambitious company in terms of footprint, expansion and premiumisation”, said Barnes. “We now have 50 spas across the estate and are continuing the rollout of these, while the core business has been transformed from posh tennis club into an international wellness brand.

“We’ve spent time and energy thinking about what wellness means to us and, therefore, our members and consumers.”

Barnes also talked about the importance of providing value for money. Despite introducing above-inflation price increases, David Lloyd Leisure’s value for money score was higher this September than last September.

Finally, he called on the UK government to streamline the planning system to make it easier for wellness companies to bring new sites to market. He said that in Spain, the planning process was much more straightforward.

CEO

“We buy everything that moves,” said del Río, who gave the inside track on the Iberian operator’s rapid growth and ambitious expansion strategy. “In three to five years we want to consolidate leadership in Iberia, with 25-50 organic openings each year and an opportunistic M&A strategy.”

VivaGym was founded in 2011 and was bolstered in 2018 by the acquisition of 27 Fitness Hut gyms in Portugal. Last year it was acquired by Providence Equity Partners and then went on to buy Smartfit, Macrofit, Altafit and FitUp bringing the estate to 224 clubs, including 72 locations in Madrid alone.

VivaGym Group will have more than 270 sites by the end of the year and del Río lifted the lid on the company’s ethos, his Battlebox technique for growth, the impressive expansion and private equity deal with Providence which has seen VivaGym go from No 5 to No 1 in the market.

Neil Randall CEO

Urban Gym Group

Randall wrapped the day up by looking to the future and calling for the industry to unite in order to grow. “The pandemic gave us all a kick up the backside. It made consumers think more about their health. It made operators completely rethink how we grow for the future,” he said.

“We’ve become vital centres for health optimisation and it’s super important to understand that’s how we remain relevant and bring new investment into the sector. But most of all – it’s incredibly important that we all deliver quality and we deliver value. No matter where we are in our market.

“The opportunities that we have ahead of us are huge and they’re also very meaningful. What I’d ask you today is to join me in helping us grow as a global industry – we have a great wind behind us and it’s time to make it count.”

The Summit concluded with a fireside chat between HCM editor, Liz Terry, and Humphrey Cobbold who summed up the key takeaways of the day, as well as sharing PureGym’s experience of reaching out to people with long-term conditions, including offering free memberships to people with dementia.

Introducing HCM Invest

In a closing chat with HCM editor, Liz Terry, Humphrey Cobbold talked about how PureGym is looking to reach out to other populations, especially people living with long-term health conditions.

PureGym is partnering with Sir Chris Hoy, the Institute of Cancer Research and The Royal Marsden NHS Foundation Trust to improve outcomes for men with prostate cancer. As part of the initiative the operator is offering free membership to prostate cancer sufferers.

Cobbold said that while PureGym won’t gain financially, “it’s morally the right thing to do to use our assets and spare capacity for the good. It also resonates with our colleagues who all know someone living with prostate cancer”.

In 2026, the HCM Summit will be joined by a second event the day before, with the launch of HCM Invest which will bring together operators, investors, startups and innovators.

In announcing the event, Leisure Media CEO, Liz Terry, said: “HCM Invest has been designed to support the movement of funds into our sector to drive growth and innovation and unlock potential.

“Our industry is characterised by its energy, creativity and drive to support people in improving their lives and we’re looking forward to welcoming all those interested in the investment that will underpin this success.”

More: www.HCMinvest.live

Delegates were able to view some of the latest wellness products and launches at the summit’s supplier exhibition

THE EXHIBITION

EGYM showcased its Genius and Smart Strength solutions and the newly launched 20th piece of equipment, the Smart Strength Squat. www.egym.com

Les Mills has released its latest programme, Bodypump Heavy, a tempo-based weightlifting class with traditional lifts and long recoveries. www.lesmills.com

Technogym showed Checkup, the AI-based device that uses physical and cognitive tests to assess biological age and create personalised training programmes with AI Coach. www.technogym.com

Software specialists, B Sport , showcased its management platform which is used by more than 3,000 partners in 40 countries. www.bsport.io

ServiceSport UK , used by David Lloyd Leisure, Nuffield Health and more to extend the life of equipment, discussed its service contracts with delegates. www.servicesport.com

FitnessGenes , which offers a combination of DNA tests and AI, has introduced the FitnessGenes Pro service aimed at operators and members. www.fitnessgenes.com

Wellsystem , which offers recovery, longevity and wellness solutions showed the RedWave bed that uses red and near-infrared light to accelerate post-workout recovery. www.wellsystem.com

Supplier to Premiership football clubs and luxury hotels, Henshaw Hyperbarics showcased a hyperbaric oxygen chamber. www.henshawhyperbarics.co.uk

The official bag of the HCM Summit, KitBrix has just launched a line of vendable accessories to motivate around retention. www.kitbrix.com

All the conference talks were also livestreamed free of charge for those who could not attend

High street beauty brand Rituals introduced Mind Oasis: a multisensory wellbeing solution including Hydro Massage with red light therapy and a brain ‘massage’. www.mindoasis.com/experiences

Orca’s Hangair – new to market, – puts the user into a forward-tilting posture and rocks them against the backdrop of soundscapes to deliver two to three hours rest in 20 minutes. www.hangAIRglobal.com

Splan’s Smart Gym is a mirror with a touchscreen interface which can be used for strength training. www.splan.co.uk

Gym Twin by TwinLabs.ai gives valuable intel into how your members are using your facility. www.twinlabs.ai

Square Mile Farms showcased its hydroponic farms which can be used to grow food in-house as well as being a powerful talking point about sustainability. www.squaremilefarms.com

Life coach, Julia Seibold , did a book signing of Driving License for Life , a 49-day plan to change the mindset to live a happy life. It’s also available as an online course and for corporates. www.mindyou.today

HCM would like to thank the partners who made the 2025 summit possible

EGYM , HCM Summit Platinum Partner and HCM Summit Live Stream partner

FIBO, which sponsored the Speakers’ Dinner on 21 October. This fantastic event, hosted at Raffles OWO, welcomed 50 industry leaders, including the invited speakers for the HCM Summit

Virgin Active’s Kauai , which catered for and hosted the morning break with a range of delicious healthy wraps, shakes, shots and smoothies

Technogym , the Innovation Partner of the HCM Summit, which hosted the lunch break

Mind Oasis by Rituals , which hosted the afternoon break and gave free treatment vouchers to delegates

Calo, the healthy food business that delivered treats for the afternoon break

One Living, Jonny Wilkinson’s wellness drinks brand, which provided kombucha, CBD drinks and a new range of ultimate health shots for delegates

Les Mills , which hosted the HCM Summit After Party with style and energy

Wellhub, the corporate wellness platform, which was the official lanyard partner

Kitbrix , which did a collaboration with HCM Summit for the fantastic delegate bags

Health clubs can tap into new revenue streams through employee wellbeing schemes, where the rise in older workers is driving greater opportunities

THE SILVER SHIFT

Across the UK, the workforce is undergoing a profound demographic shift. More people are working into their 50s, 60s and beyond and employers are increasingly recognising the importance of keeping this group healthy, active, and engaged.

For the fitness industry, this trend presents a significant opportunity: supporting prevention and wellbeing for older adults, backed by employee benefits available through the workplace.

By 2030, one in five people in the UK workforce will be over 55. This ‘silver shift’ is being driven by longer lifespans, changing retirement patterns and economic necessity. While older employees bring invaluable experience, employers are also facing rising challenges related to health in the form of the musculoskeletal issues, reduced mobility and chronic conditions that are more common with age.

Traditional occupational health approaches are no longer enough. Prevention is now the priority, and that is where the fitness industry can play a central role.

The employer opportunity for health clubs

Evidence consistently shows that regular physical activity reduces the risk of chronic disease, enhances mobility and lowers healthcare costs. For older adults, strength training, balance exercises and cardiovascular fitness are essential for staying well and remaining in the workforce.

For employers, the benefits are clear: healthier employees mean fewer days lost to

Epassi

is delivering partnerships

that offer

growth opportunities for health clubs operators

sickness, reduced insurance claims and greater productivity. For employees, staying active means more energy, better mental health and a higher quality of life – both at work and at home.

This is why an increasing number of businesses are looking to integrate fitness and wellbeing support directly into their employee benefits packages.

For health clubs and gyms, this shift is a chance to expand beyond traditional membership models. Employers are actively seeking ways to give older workers access to preventative health and fitness solutions. Group classes, functional training programmes and age-inclusive induction schemes can all play a vital role.

The demand is clear and growing. Data from GymFlex – a fitness scheme that’s part of the Epassi UK group – highlights a steady rise in participation among older adults. In 2023, 10.7 per cent of GymFlex memberships came from people aged 50 or above. In 2024, this figure grew to 11.3 per cent and in the first half of 2025, it had already climbed again to 12.6 per cent.

This figure is set to rise further over the second half of 2025, highlighting not only the growing enthusiasm for fitness among older

Health club operators can tap into a growing network of corporate clients, positioning themselves as a vital part of their wellbeing strategy

employees but also the increasing commitment from employers to support them. By offering tailored programmes and environments that welcome older adults, health clubs can position themselves as trusted wellbeing partners and tap into new revenue streams through employee wellbeing schemes.

How Epassi UK connects the dots

This is where Epassi UK comes in. With schemes such as GymFlex and MyGymDiscounts, Epassi UK makes fitness more accessible to older workers and supports employers that are taking a preventative approach to protect their workforce.

At Epassi UK, we believe access to health, fitness and wellbeing services shouldn’t be a luxury, which is why we connect gyms and wellness providers with employers looking to support their teams with meaningful wellbeing benefits.

A call to action for the Industry

The aging workforce is not a future challenge; it’s a reality today. By partnering with Epassi UK and offering corporate memberships through our two schemes, GymFlex and MyGymDiscounts, gyms can tap into a growing network of corporate clients looking to invest in and protect their employees' health, and this not only opens the door to new revenue streams but also positions your gym as a vital part of a company’s wellbeing strategy.

For health clubs, joining Epassi UK’s network means becoming visible to employers actively looking to support their workforce, including older employees, with access to gyms and wellbeing services. Rather than relying on individuals to commit to memberships, clubs can benefit from joining the network and opening their doors to entirely new audiences. l More: www.epassi.co.uk

For clubs, now is the time to embrace inclusivity, prevention and partnership. By doing so, you can serve the needs of an evolving workforce while building a stronger business for the future. l

success Design for

Julie Cramer looks at health club installations where the combination of expert-led design and functionality have elevated the space to a new level

Thoughtful interior design and gym-floor layout play a pivotal role in the success of any health club, influencing both operational efficiency and member satisfaction.

A well-designed floorplan does far more than look good: it shapes traffic flow, reduces bottlenecks and helps members intuitively navigate the space. Research across the sector consistently shows that poor circulation and unclear zoning are among the fastest drivers of frustration, queueing and perceived overcrowding, all of which can depress visitation and undermine retention.

From an operational perspective, strategic layout enables better asset utilisation and when equipment is arranged according to demand patterns – for example, clustering high-use machines near visible pathways and placing stretch or recovery areas in quieter corners – clubs can cut queuing, increase throughput and improve the overall member experience.

Data from connected equipment and things such as occupancy sensors allow operators to fine-tune layouts with precision, balancing cardio, strength and functional areas to match demand curves throughout the day.

Good design also lifts brand perception. Clean sightlines, natural lighting, acoustic control and comfortable circulation zones all contribute to a premium feel, supporting higher price points and stronger secondary spend.

Ultimately, effective design isn’t only cosmetic, it’s also a measurable driver of satisfaction, operational efficiency and long-term member loyalty.

Every detail, from finishes to flow,reflects timeless luxury and modern wellness

Nerio Alessandri

Technogym

The client requested a high-end, one-of-a-kind luxury space – the first in the world to embody full Technogym Artis Luxury. It needed to feel fresh, modern and refined, while aligning with their brand identity. Equipment and materials were carefully selected to complement the interior design, ensuring a cohesive and elevated wellness experience.

Installation

Situated in a 5-star hotel in Ascot – part of the Dorchester Collection – this project marked the start of Technogym’s journey with the group, working closely with its global head of wellness. We delivered a serene, high-end wellness space, seamlessly integrated into the spa and fitness areas. The design reflects elegance, premium materials and meticulous attention to detail –creating a tranquil environment that complements the hotel’s refined aesthetic and offers guests a truly memorable wellness experience.

Outstanding features

What makes this project truly special is its seamless fusion of luxury, innovation and design. As the world’s first Technogym Artis Luxury Line, it introduces fully automated Technogym Checkup, Viso and app integration – setting a new benchmark in wellness technology. The sandstone finish draws inspiration from natural elements, perfectly complementing Coworth Park’s refined aesthetic.

The challenge was to integrate this advanced line without disrupting the hotel’s brand identity. We achieved this through attention to layout, lighting, and material harmony. Sunlight enhances the elegance of the cardio and strength zones, while custom lighting adds warmth to the free weights and functional areas. The space is both efficient and emotionally resonant, invigorating yet calming. Every detail, from finishes to flow, reflects timeless luxury and modern wellness, delivering an inclusive 5-star guest experience.

Future-proofi ng

The installation is designed to last 3–5 years, with futureproofing through consistent design and modular expansion, and AI technology. Plans include adding a reformer studio in the same sandstone concept, enhancing member experience while maintaining a cohesive wellness environment. This ensures adaptability and long-term relevance. The key trends considered were AI automation, 80 per cent of people prioritising wellness, and 6 per cent using virtual apps daily. Our concept embraces nature-inspired luxury with sandstone-coloured equipment, wood finishes, greenery and daylight – creating a sustainable space that travels with users through tech and resonates with their wellness-focused lifestyles. More: www.technogym.com

This studio is already far ahead of comparative HYROX training spaces

Third Space Canary Wharf

Tom Harding-Rooke

Indigo Fitness

The client brief was to create a next-level Hyrox training space that aligned with Third Space’s exacting aesthetics and reputation for innovation. It features a custom-designed rig with Hyrox throw targets mounted on it, a custom-branded light box and dynamic strip lighting mounted to the front of the rig that designates lanes.

focal point of the space. The throw targets on the rig incorporate technology to track every rep and display results live on wall-mounted screens in front of athletes.

Storage units were designed to sit centrally to signage or perfectly to wall widths or subtly hidden behind pillars to maximise floor space and add to the overall aesthetic, rather than looking cluttered. Additional portable grapplers and plate storage racks provide flexibility, enabling trainers to adapt the layout to evolving programming needs.

Custom storage solutions for wall balls, sandbags, kettlebells, dumbbells and plates were also incorporated to optimise functionality while maintaining a premium aesthetic.

Outstanding features

The main rig was designed to align perfectly with the turf lanes and ceiling lighting, with integrated light strips creating striking visual impact. A central custom-branded light box enhances the

Future-proofi ng

In designing the project, we responded to the rapid growth and popularity of Hyrox as a training and competitive format. With the innovation of the rep counting and lighting, this studio is already far ahead of comparative Hyrox training spaces, which in turn helps to future-proof it. The rig and storage solutions are also modular, allowing easy expansion or adaptation as programming evolves. More: www.indigofitness.com

Design details were chosen to create a calm environment that feels miles away from the high-intensity aesthetic often associated with fitness

The

Grounding at Mason and Fifth

Chris Hull

BLK BOX

The brief was to design a gym that embodies strength and holistic wellness, welcoming both experienced athletes and beginners. A neutral, natural palette and calm atmosphere were key, with equipment and layout supporting everything from traditional strength training to mobility and small group sessions, without clutter or overwhelming the space.

Installation

The Grounding is a beautifully curated wellness destination. Designed to complement the refined, natural interiors of the building, it seamlessly combines a gym, class studio, pool, sauna and steamrooms and treatment suites.

Design details were chosen to create a grounding, calm environment away from the high-intensity aesthetic often associated with fitness. This was a collaboration between performance-led

equipment design and a boutique residential wellness vision, with BLK BOX manufacturing custom-coloured bespoke equipment to match the space – a facility that feels relaxing and functional.

Outstanding features

The Grounding was designed with the athlete’s journey at its core. Members are welcomed with a calming space featuring dedicated stretching and mobilisation areas, setting the tone before they even touch a weight.

The gym flows intuitively, from open-floor functional zones, into areas with space-saving pin-loaded machines, through to an area with a custom-built functional rig with integrated cables and Smith machine. The free weights zone is compact and intentional. Every material and colour was selected to complement Mason and Fifth’s interior palette, with dark taupe Foundation flooring and racking in subtle neutral tones.

Future-proofi ng

Unlike typical five-year installations, The Grounding was built for longevity. Centred on timeless training principles and BLK BOX modular equipment, it can adapt to changing needs by reconfiguring or upgrading without a full overhaul. With ongoing servicing and maintenance, it’s designed to perform at a high standard for over a decade.

The Grounding embraces key trends: strength-focused training with holistic wellness, hybrid spaces balancing group and solo sessions, functional movement and recovery as a core element. Space-efficient, open layouts support varied movement, while premium design and a neutral palette create a calm, non-intimidating feel that blends luxury with practical performance. More: www.blkboxfitness.com

The Grounding was designed with the athlete’s journey at its core

Members feel as though they’re stepping into an exclusive performance zone created just for them

Matthew Januszek

Escape Fitness

Gold’s Gym SoCal asked us to create a true platinum-level member experience. The vision was to give platinum members exclusive access to the Escape Room, whether training solo or with a personal trainer. Our challenge was to transform an under-utilised space into a dynamic, high-performance environment that embodied exclusivity, innovation and style.

The installation

We created the Escape Room featuring Octagon Load at Gold’s Gym SoCal, Glendale. In one of Los Angeles’ busiest fitness hubs recording several thousand daily check-ins, we transformed a former spin studio into a high-performance strength zone. The room features five Octagon Load stations Squat, Drive, Lift, Press, and Row, alongside two glute squat racks to meet soaring demand for glute-focused training. With bold architecture, immersive lighting, a retained sound system and polished concrete floors, we designed a space that blends performance with visual impact. Highly visible yet semi-private, it’s both a training powerhouse and a design centrepiece.

Outstanding features

What makes it special is the way it combines training efficiency with a premium, design-led environment. With Octagon Load, members train on their feet using variable resistance that engages the full kinetic chain for maximum time under tension and results. Unlike traditional machines or free weights, it’s quick to set up, simple to use

and fun, which helps members stay consistent and effective in their training. Visually, we wanted the space to make a bold statement. The industrial stainless-steel frames with a monotone finish provide a strong architectural backbone, while the brightly-coloured Escape bumper plates in yellow, teal and blue inject energy and vibrancy. This contrast creates a look that feels both edgy and premium. We also added shaded glass frontage, so the space is visible but still private. Members feel like they’re stepping into an exclusive performance zone created just for them.

Future-proofi ng

We’ve built Octagon Load to last. The frames come with a 10-year warranty, but we know from experience across the Escape Octagon range that they perform well beyond that. From the Swiss Alps to the Arizona desert, we’ve seen these steel frames withstand the toughest indoor and outdoor environments. We designed the Escape Room to meet the rising demand for strength training, which has become central for every fitness demographic. By combining our functional training heritage with resistance-based circuits, we deliver variety, safety and progression in a compact footprint. We also knew members wanted performance zones that look premium as well as deliver results.

More: www.escapefitness.com

We responded to the growing demand for multi-use, connected training spaces that cater to diverse user groups

Kellyjoe Pollabauer

Pulse Fitness

The brief was to create a modern, high-quality gym that appealed to all abilities while maximising the space for a broad mix of training styles. Evesham Leisure Centre wanted a facility that combined premium equipment, an inspiring design and future-proofed technology to keep members engaged, motivated and progressing in their fitness journey.

The

installation

Outstanding features

We designed and installed a versatile training environment that flows seamlessly between cardio, resistance, free weight, functional and junior areas, ensuring every type of user feels catered for.

The integration of EGYM Smart Strength adds a personalised, data-driven training option, complementing the Pulse Fitness offering.

The open-plan layout creates a welcoming, high-energy environment, while the intuitive zoning makes the facility easy to navigate. The upgrade showcases how Pulse Fitness delivers a complete, connected and inclusive fitness experience.

The leisure centre is one of the most ambitious and visually-striking upgrades we’ve delivered. Pulse Fitness led the full transformation, from space planning and design to supplying an extensive range of premium equipment, including treadmills, cross trainers, cycles, StairMasters, plus resistance, free weight, functional and junior training zones.

The space also integrates our Cardio Line with smart strength technology from our partner, EGYM, to offer a complete and connected training experience. With new flooring, refreshed décor and an open, intuitive layout, the gym combines style, performance and accessibility in a way that redefines the member experience.

Future-proofi ng

Built around robust, commercial-grade Pulse Fitness equipment, this installation is designed for years of heavy use. The space is future-proofed through modular layouts, upgrade-ready consoles and connected training capabilities. As technology evolves, we’ll continue to enhance the offer with new features, expanded functional zones and further integration of smart training solutions.

We responded to the growing demand for multiuse, connected training spaces that cater to diverse user groups. With high-tech, versatile training zones, members can move effortlessly between cardio, strength, functional and junior areas.

More: www.pulsefitness.com

Jason Hill

Core Health and Fitness

Everlast’s brief was to create innovative, trend-forward gyms that deliver a consistent brand experience while offering something unique to each community. They wanted spaces that inspire members through striking design and functional training zones, while simultaneously working cohesively with their wider estate to ensure continuity across all locations.

Installation

and Hyrox-inspired fitness. The design blends bold, modern aesthetics with intelligently-zoned training spaces, seamlessly integrating strength, functional and group training areas.

Our collaboration with Everlast ensures consistency across its whole estate while tailoring each site to its local community. The result is an inspiring, immersive environment that not only looks exceptional but also supports members in achieving their fitness goals.

Outstanding features

Everlast’s flagship sites in Gateshead and Rotherham showcase the APEX training concept, created to meet the growing demand for hybrid

The installations achieve a balance between visual impact, functionality and brand consistency. Each site is designed to stand out in its local market while aligning seamlessly with the wider Everlast estate, ensuring members experience the same high standards wherever they train. The integration of Core Health and Fitness

There is a balance between visual impact, function and branding

The layout emphasises open, communitydriven spaces, reflecting the growing demand for hybrid and functional training

equipment across strength, cardio and functional training zones creates a training environment that’s versatile, accessible and inspiring.

The layout emphasises open, community-driven spaces, reflecting the growing demand for hybrid and functional training while retaining the bold, premium aesthetic Everlast is known for, with striking lighting, intelligent zoning and purposeful design details that enhance both member experience and operational flow. They create immersive destinations that redefine expectations and demonstrate how strong partnerships can shape the future of fitness spaces.

Future-proofi ng

The installation is built for longevity, combining our robust equipment with adaptable layouts that evolve with market trends. Future-proofed through versatile training zones and scalable solutions, Everlast continues to innovate as a HYROX partner, with selected sites evolving into HYROX Performance Centres.

We responded to the growing demand for hybrid and functional training, fuelled by the popularity of Hyrox and fitness racing, while delivering the premium aesthetic the brand is known for.

More: www.corehandf.com

Although at basement level, natural light fl ows into the space

Peter Bolam

Precor

Being in an up-and-coming area of London, the client’s brief reflected the need for the facility to serve a diverse range of members, which include both residents and commuters, whilst also creating an open and inclusive space for all ability levels.

The installation

The precise and intelligent layout of equipment creates natural walkways throughout the open-plan space

The Bermondsey site is a wonderful example of a visually stunning and purpose-built training space. It features 60 pieces of Precor kit, including four ellipticals, six treadmills, three StairClimbers and two bikes, all equipped with touchscreen consoles that provide members with the best blend of fitness, performance and entertainment.

The comprehensive and easy-to-maintain strength range includes over 30 pieces of selectorised and plate-loaded equipment, plus benches and racks and is complemented by the precision biomechanics of the Glutebuilder Hip Thrust Elite, Pendulum Kickback and Dual 45-Degree Hip Extension.

Outstanding features

Although the site is at basement level, the clever use of natural light helps enhance the open, welcoming feel. The precise and intelligent layout of equipment creates natural walkways throughout the open-plan space, with specific areas created to allow people to congregate, such as outside the group training area. Leg training machines are arranged facing inwards, towards the wall, with weight stacks positioned to reduce the line of sight – naturally creating a separate space that still feels like part of the main gym, but ensures exercisers don’t feel exposed. In the cable area, the Resolute Multi-Stations are deliberately facing away from the Dual Adjustable Pulleys, which are themselves positioned between pillars, to alleviate any intimidation exercisers may feel and create an inclusive environment. Squat racks have also been positioned away from the main traffic areas to add a level of privacy.

Future-proofi ng

The lifespan is between five to 10 years. We limit the amount of initial equipment and allow adequate spacing throughout for additional kit over time. For example, we can easily add more cardio equipment by reducing the spacing and the natural light will help ensure the space doesn’t feel crowded. Glute training is one of the most in-demand experiences in fitness today. We responded to this trend by creating a compact, yet highimpact glute training zone, utilising a natural three-walled space within the strength area, to ensure a level of privacy for members using the dedicated Glutebuilder equipment.

More: www.precor.co.uk

The

result is a gym that feels expansive and premium despite its compact footprint

John Lofting

D2F Fitness

One of our most visually-aesthetic installations was created for West Court Retreat by Nirvana Spa, set in the peaceful Berkshire countryside. The gym is high-end but very compact, requiring a thoughtful, space-efficient design that pleases the eye. We installed a bespoke double cable pulley system that incorporates integrated storage, allowing for a diverse range of exercises while maintaining a sleek, clutterfree look. Finished with our signature Altrafit branding, the equipment blends seamlessly into the environment. The installation delivers a striking balance between function and form, making it a true centrepiece of the retreat’s wellness offering.

Outstanding features

This installation turns space constraints into an opportunity for innovation. The cablestorage design blends activity with functionality in one structure. The custom-designed double-cable pulley system has built-in storage, reducing the need for racks or shelving. This preserves floor space and visual clarity. It’s a multifunctional solution, supporting a wide range of exercises catering to all guests. Every element was designed with both form and function in mind. Our Altrafit branding was subtly integrated into the equipment, reinforcing a sleek, unified visual theme. The result is a gym that feels expansive and premium despite its compact footprint.

We also drew from our previous success working with Nirvana Spa on Pulse 8 Gym, ensuring continuity in quality and client expectations. The installation reflects D2F’s strengths: creative problem-solving, clientfocused design, and attention to detail.

Future-proofi ng

Built using durable materials, the installation is designed to last many years of usage. It’s modular, allowing for additions as trends evolve. Future plans may include smart technology to elevate user experience. The storage element of the structure allows for new Altrafit kit to be added to the gym.

We responded to two key trends: compact, multifunctional fitness spaces and the rising demand for aesthetically-integrated equipment in luxury environments. Guests now expect professional-grade facilities in even the smallest of retreats. Our design merges practicality and elegance, ensuring a premium experience. More: www.d2ffitness.com

The Church PT Studio, Edgworth, Bolton

Harry Tafota-Nash

Absolute Performance

This is the client’s first fully-owned facility and they wanted a memorable space, with great kit, that will keep clients coming back. We guided them through the entire journey. From layout and visualisation, to installation and commissioning. We went beyond the build, assisting with building specifications and flow to help maximise usability.

Installation

the most striking installations ever. The Grade II listed building near Bolton is a stunning space. It’s beautifully lit with stained-glass windows and retains many of the original features that date back to 1863. Our brief for this returning customer was to tastefully reimagine the space so that it can accommodate a range of activities and preserve the building’s unique character. The end result is an inspirational environment that blends heritage architecture and modern fitness design.

The transformation of a church into a state-ofthe-art gym and pilates studio resulted in one of

Outstanding features

The setting makes this installation special. Access to the gym is via the church grounds and

We kept an out-of-use building alive, and with our imagination, and the clients’s vision, it became a stunning facility

graveyard, which creates a unique atmosphere. The church is a well-known local landmark, and repurposing it as a modern gym keeps this special building in use. Original features such as the stained-glass windows, altar and pipe-organ blend seamlessly with the modern gym environment.

There’s a range of strength and cardio equipment on the ground floor. Highlights include a Kingsbox custom CX-37 rack, with integrated storage space to maximise the floor area. A Smith Machine and cable machines sit alongside a striking branded turf sled track. Fixed strength machines are carefully positioned around the organ, creating a natural flow to the area.

Custom branded plyo boxes, lifting platforms and rack backboards give the finishing touches.

The first floor is a Pilates reformer studio with full height mirrors and vaulted ceiling where users can enjoy an overhead view of the gym space below.

Future-proofi ng

Every piece of equipment we supplied and installed is built for longevity. The floors, machines and equipment are designed to cope with a busy commercial gym environment. All rack joints and welds have a lifetime warranty. We supplied European-made Kingsbox racks for their ability to add attachments in the future.

We kept an out-of-use building alive, and with our imagination, and the client’s vision, it became a stunning facility. Flexibility was a key priority. The gym will adapt as the business evolves and will always retain its unique character. More: www.aperformance.co.uk

Strength and cardio equipment are located on the expansive ground fl oor

Retaining original church features brings a unique atmosphere

This design was custom-built to maximise the available space while o ering multifunctional training opportunities

Total Fitness Wrexham, Flintshire

Jo Rich

Ziva Strength

Total Fitness wanted to create a solution that would resonate with its existing membership, while also attracting a new generation of users. For the ground floor space the goal was to optimise and encourage members to enjoy this area, while also being able to use it for HIIT group training, and for the first floor to embrace the growing trend of cables and lifting.

Installation

performance training; multiple lifting stations for presses and squats; ZIVA’s latest cable stations to provide full-body training versatility; fitness racing elements such as ball targets, plyo boxes and rope anchors; and landmine attachments for rotational strength, targeting torso, traps, legs and shoulders. This variety not only ensures the rig looks visually impressive, but also offers a wide spectrum of training applications for different member profiles.

We designed and installed bespoke functional training areas comprised of a large ground floor rig and cable rig solution. This included two half racks with space-saving storage on the first floor, along with four power racks and platforms.

All the rigs were customised to meet the requirements of the customer. The ground floor rig was complete with monkey bars, lifting stations and a range of innovative attachments – designed to appeal to serious lifters while also serving as a versatile solution for ROI. The rig is future-proofed to support HIIT classes, functional training and even members preparing for fitness racing.

Outstanding features

Unlike a standard rig, which typically centres around lifting stations, this design was custom-built to maximise the available space, while offering multifunctional training opportunities.

The key features include: monkey bars for crossfit-style workouts; jammer arms for athletic

Future-proofi ng

Our functional rigs are built with durability in mind and supported by comprehensive warranties. More importantly, the rig has been designed to be attachment-friendly, meaning new tools and training functions can easily be integrated as fitness trends evolve. This flexibility ensures the space remains fresh, relevant and cost-effective for years to come.

We took inspiration from the ACSM Worldwide Fitness Trends. For this installation, we were able to address six of the top 10 trends for 2025, including: fitness programmes for older adults; exercise for weight loss; traditional strength training; high-intensity interval training (HIIT); exercise for mental health; and functional fitness training. By aligning the design with these global trends, the installation not only met the client’s immediate needs, but also positioned Total Fitness Wrexham at the forefront of innovative fitness solutions. More: www.uk.ziva.com

Working WELL

Chinese and Indian equipment imports and Generation Alpha were talking points at this year’s W3Fit, as Kath Hudson reports

Th event also off ered a varied extracurricular prograame

The event is now in its fourth year and this time welcomed 240 delegates, of which 120 were new

We Work Well’s networking event, W3Fit, took place at the Higueron Hotel in Malaga, Spain 14-17 October.

The event is now in its fourth year and this time welcomed 240 delegates, of which 120 were new. Around 1,500 meetings took place, with 90 operators attending, split between the UK, Europe and the Middle East.

The format involves a pre-arranged meeting schedule, matching suppliers with operators. The 20-minute slots are broken up with meals and snacks, movement and education breaks. Around the meetings is a busy schedule of networking opportunities, keeping delegates busy from 7.30 each morning to well into the night.

This year the extra-curricular programme included Yoga by Les Mills. Newly-released in September, this programme comprises four different classes – Vinyasa, Hatha, Yin and Breath. There was also a walk down a steep hill to the beach for a dip in the sea as dawn was breaking.

The Wednesday night team-building event took delegates to a scenic mountain village, where we went on a treasure hunt which culminated in a bullring, before going for paella. After meetings on the Thursday, 50 of the delegates took part in a padel competition before more networking at the gala dinner.

Panel debate

Longevity, recovery, data and Generation Alpha were subjects of a panel discussion on day one, chaired by Justin Musgrove founder of Musgrove Strategic Advisors, with Leejam Sports’ COO,

There

Delegates were busy from 7.30am to late into the night

Shaden Al-Sagri; Kevin Yates, CEO of Lift Brands

EMEA and Michelle Bletso, head of group fitness, products and programming at David Lloyd.

Key points discussed included the need to 'stay in lane' when delivering longevity services – such as offering bloodwork – by collaborating with specialists from outside of the industry to offer these services.

Yates said recovery is key to future growth, with red light therapy, cold showers and reformer studios now mandated across the whole Snap Fitness estate.

The format involved prearranged meetings

We Work Well was founded on a belief that business thrives on authentic connection and shared purpose

There were opportunities to socialise and exercise

Delegates tried out the new Les Mills Yoga off ering

Bletso said David Lloyd Clubs is installing Spa Retreats wherever it can, because the return on investment is amazing. Holistic classes are also growing. She also made the point that recovery needs to be personalised and there needs to be more education for staff who can then educate consumers.

With the eldest of Generation Alpha now 16 and already joining gyms, Musgrove said the industry needs to understand this cohort and their needs right now. This is a demographic that has grown up with technology, not adopted it.

Al-Sagri said that insights from Leejam showed that 14-year-olds don’t want to be spoken to at the gym, going against the ingrained company policy of saying 'hi' and 'bye' to all members.

Turning to purchasing, a poll found that 40 per cent of delegates who responded to a questionnaire said they would be prepared to work with disruptor equipment suppliers from China and India when purchasing equipment, hinting at a potential disruptive

force in the market. Panelists discussed this trend and said that while the price point is tempting, ongoing servicing and partnership is very important and could be more challenging when working with new suppliers.

Looking ahead

Monica Helmstetter, founder of We Work Well, says: “We Work Well, was founded on a belief that business thrives on authentic connection and shared purpose. W3Fit continues to reflect that spirit, bringing together like-minded leaders who

EVENT

There were several team building events arranged for delegates

are passionate about wellness and innovation. Thank you to our attendees and partners for sharing our vision and helping us build a community where collaboration truly strengthens our industry.”

David Zarb-Jenkins, event director and co-founder, W3Fit said: “W3Fit continues to be one of the most valuable events in our industry – a unique platform that fosters strategic connections, fresh insights and genuine collaboration. This year’s event stood out for the quality of discussions, the spirit of partnership, and the shared commitment to driving innovation in the fitness and wellness sector.

“As we look ahead to next year’s W3Fit, I’m especially excited that the 5th-anniversary edition will take place in my hometown of Malta. Returning to where it all began makes it extra special, and I can’t wait to see how this milestone event will continue to elevate our community and inspire new opportunities for growth.” ●

W3Fit 2026

Next year’s event will take place on 13-16 October at the Hilton Malta, a five-star resort with panoramic views of Portomaso Marina and the Mediterranean Sea.

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September 21-24 • The Langham, Pasadena, California

An iconic luxury hotel set on 23 acres at the base of the San Gabriel Mountains. With elegant guestrooms, multiple restaurants, expansive gardens, flexible meeting space, and a worldclass spa and wellness center, this historic five-star property is the perfect venue for an unforgettable W3Fit experience.

W3Fit EMEA

Connecting suppliers with buyers representing Europe and The Middle East.

October 13-16 • Hilton, Malta

An iconic five-star resort set along the stunning Portomaso waterfront in St. Julian’s. With elegant guestrooms, multiple restaurants and bars, expansive pools and terraces, flexible meeting space, and a world-class spa and fitness center, this luxury property is the perfect venue for an unforgettable W3Fit experience.

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For more insight, or to get in touch with the companies featured, visit www.fitness-kit.net and type in their keyword

Product innovation

Julie Cramer rounds up the latest health, fitness and wellness kit

The Nextgen is engineered for modern studio appeal, says Ken Endelman

After 25 years of global service, Balanced Body’s most popular reformer, the Allegro, has been given an upgrade, a new design and a new name – the Nextgen Reformer.

A core feature is the Infinity Footbar, which offers 10 horizontal and four vertical positions. This versatility expands movement possibilities, supports athletic work

“We’ve built a reformer that sets a new standard ”

Ken Endelman

and enables instructors and users to train from either end.

The Nextgen has a streamlined profile with no protrusions, making it easier for instructors to move around the equipment, while a new leg design simplifies assembly and reduces setup time. Thicker risers enhance stability for high-energy group sessions, and a fresh aesthetic brings a contemporary edge to wellness spaces.

Ken Endelman, founder and CEO of Balanced Body, says: “The Nextgen has the proven performance and durability of the original, with newly-added

features. It empowers instructors and inspires clients, delivering the adaptability, style and strength to meet the progressive Pilates exercise demands of today’s users.”

fitness-kit.net keywords

Balanced Body

The triple-ball training system allows users to move in every direction, says Clive Payne

The Tribox King training system from TBK Fit brings the power of boxing training to smaller spaces.

Featuring a flexible triple-ball training system, the equipment allows users to move in every direction, working abs, obliques, back, hips, arms and legs for a dynamic HIIT workout.

The Tribox King is compact and easy to set up. It can be attached to an existing ceiling hook, or secured using a dedicated clamp.

Workouts are designed to help users achieve weight loss, fat loss,

“It’s compact, affordable and easy to set up”

Clive Payne

toning and improved fitness with quick and effective sessions that can be delivered in smaller spaces and studios and covered outdoor areas.

Clive Payne, director of TBK Fit, says: “Fitness should be simple, accessible and fun. The Tribox King makes this achievable through boxing workouts that people can do anywhere, anytime.”

fitness-kit.net keyword

TBK Fit

The

treadmill provides members with a comfortable feel underfoot,

explains Ean Reves

Precor has launched the Breakaway Treadmill, a heavy-duty commercial slat belt model.

The rubberised slat belt deck is designed to absorb impact and create a smoother stride, while its sled-style Push Mode drives acceleration and power.

Another key feature is the Cadence Coach, which provides exercisers with real-time step-rate feedback to support pace, tempo and training consistency.

“The Breakaway Treadmill is engineered to provide members with a distinct, comfortable and powerful feel underfoot,” says Ean Reves, president of Precor.

“The new model revitalises the cardio floor by offering exercisers new ways to train and providing operators with the assurance of Precor quality in a statement piece designed for daily performance.”

fitness-kit.net keyword

Precor

“The treadmill offers exercisers new ways to train”

Ean Reves

With the Business Suite, operators are in control – and can drive their growth based on data, says Melissa Mohrhäuser

EGYM has launched its new Business Suite, enabling fitness operators to manage their entire EGYM product suite from one central platform.

All EGYM products and services are accessible with a

“It transforms millions of training data points into meaningful insights”

Melissa Mohrhäuser

single login, and clear, data-based insights track key metrics across businesses for informed, data-driven decision-making.

At the heart of the Business Suite is the new analytics solution. It transforms millions of training data points from the EGYM Ecosystem into meaningful insights for operators, such as which training programmes are performing best and how members’ bio-ages are improving. These insights help operators answer these questions and manage their facilities based on solid data, from equipment use and course offerings to personnel planning.

The treadmill’s rubberised slats absorb impact for users

A central dashboard offers easy-to-read insights

“Our Business Suite is the control centre of the EGYM Ecosystem. It shows how our solutions interact and what measurable value they create,” says Melissa Mohrhäuser, senior product manager at EGYM.

fitness-kit.net keywords

EGYM

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Calorie burn

The number of calories the human body can burn is limited over time, with significant increases only possible in short bursts, according to a new study

Researchers have discovered that there’s a cap on the average number of calories the human body can burn, that even most extreme athletes can’t surpass.

The research, Ultra-endurance athletes and their metabolic ceiling was led by anthropologist, Andrew Best, at the Massachusetts College of Liberal Arts and published in the journal, Cell Biology. Fourteen ultra-endurance athletes were monitored over the course of a year for the study. Participants consumed water that had been enriched with deuterium and oxygen-18 and by following how quickly these isotopes left the body through urine, the scientists were able to determine how much carbon dioxide they had expired and then estimate their calorie expenditure.

The

most extreme calorie needs

During multi-day races the athletes increased their calorie burn, recording levels that were six to seven times their basal metabolic rate – the minimum amount of calories the body needs for life-sustaining functions – using around 7,000 to 8,000 calories. However, it was discovered that this type of calorie burn cannot be sustained in the longer term.

Examining their results over the course of a longer period –30 to 52 weeks – the rate that

In the longer term, burning calories at a high level is unsustainable, because the body will start to break down

the athletes burned calories averaged closer to 2.5 times their basal metabolic rate, with this understood to be a sustainable baseline.

Best says: “If you go over the ceiling for short periods for things such as endurance events, that’s fine. You can make up for it later, but in the longer term burning calories at this level is unsustainable because the body will start to break down its tissue and the body will shrink”.

Wider implications

The implications for everyday athletes were explained by Best, who said: “Someone would have to run about 11 miles on average every day for a year to achieve a basal metabolic rate of 2.5 and most people would get injured doing this before any sort of energetic limit came into play.”

The researchers also found that as athletes neared their ceiling they subconsciously limited energy usage elsewhere, by reducing activities such as walking or fidgeting. ●

More: www.hcmmag.com/BMR

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