Shffld Business Presentation

Shffld C A N A D I A N - B A S E D C U S T O M P L A Y I N G C A R D S W E B S I T E Group 1 D A N I K H A S A N D O Y ( 2 1 2 6 2 4 6 ) K E Z I A K A R T I K A S A R I ( 2 2 0 8 0 4 5 ) K U M I K O T A K E U C H I ( 2 2 0 2 3 4 2 ) S E T H A R C H E ( 2 2 1 0 8 1 7 ) Y I N A N L U O ( 2 2 2 6 9 2 2 ) B U S I 6 4 5 : E - C O M M E R C E

Team Memb

Danikha Sandoy Kezia Sari Kumiko Takeuchi Seth Arche Yinan Luo

Shffld sparks joy and connection through colorful playing cards, fostering memorable moments and genuine connections worldwide. We bring personality to play, where every shuffle is a celebration.

Mission Vision

Shffld envisions a world where our vibrant cards inspire shared experiences, transcending borders and creating a tapestry of joyful memories. We aim to be the leading innovators in the playing card industry, uniting people through the power of play.

About Us

Shffld is a Vancouver-based company that specializes in creating customized, fun, and colorful playing cards. The target market includes individuals who enjoy card games, board games, and those looking for unique and personalized gifts.

BUSINESS MODEL CANVAS

Exceptional craftsmanship

1. Enhanced gameplay experience

2. Expression of personal style

3. Affordability

5.

4. Corporate collaboration

VALUEPROPOSITION

BUSINESS MODEL CANVAS

CUSTOMERSEGMENTSANDCHANNEL

Cardcollectors Ages18-40 Canada-BCresidents Socialmediainfluencers Craftordesignlovers OfflineActivities Website SocialMediaPlatforms

BUSINESS RESEARCH

INDUSTRYGROWTHANDSIZE

TheplayingcardmarketisprojectedtoreachUSD50.11millionby2030,growingata compoundannualgrowthrate(CAGR)of7.75%fromitsestimatedUSD26.86millionin2023.

(VerifiedMarketResearch,2023)

INTERNAL EXTERNAL

Strength

Unique product offering

Low cost of delivery due to the low weight of the product

In-house designers

High profit margin

Low cost of online marketing

Direct selling (no intermediary)

Geographic reach (global reach)

Convenience and flexibility in the sales process

Weaknesses

Niche target market

Limited knowledge of designing playing cards

Limitation of product line

Low entry barrier for new businesses

Opportunities

Availability (24/7 and globally)

Market growth of e-commerce

Potential to partner up and collaborate with existing businesses and artists

SWOT

Threat

Theft of intellectual property (card designs) (Industrial design infringement, 2021)

Data security risks for personal information (Beware being breached, n.d.)

Privacy concerns

2.

Utilizing various Digital Marketing Campaigns to increase brand interest through Social Media platforms (FB, Instagram, TikTok)

1. Implementation of SEO Plans and Google Ads Display Search to optimize Promotional Campaigns

TOWS

1. Offering bi-weekly to monthly releases of new designs

3.

Additional Sign up bonus applied for the subsequent transactions

2. Introducing Flash Sale for limited designs

2.

1. Diversify current niche market through B2B partnerships for Business marketing promotions

Increase Brand Awareness through customer interaction in card designs that reflect their personality

1. Utilization of the PPC Plan in anticipation of the period of business slowdown

3.

Social Media Marketing is a prime tool to leverage brand awareness

2. Email Marketing as support to increase website traffic

SO WO ST WT NEGATIVE POSITIVE

Canadian (local)

No Keyword Search Volume CPC Paid Difficulty SEO Difficulty 1 sell and publish p aying cards 0 $0 00 1 4 2 design and buy print business cards 0 $0 00 1 4 3 print playing cards vancouver 0 $0 00 1 4 4 professional custom p aying cards 0 $0 00 1 4 5 m32 linen card stock 0 $0 00 1 4 6 m31 inen card stock 10 $0 00 14 10 7 sell p aying cards 10 $0 00 1 13 8 kickstarter playing card 40 $0 00 14 18 9 sell your design 20 $2 54 41 26 10 plastic cards 210 $1.74 100 26 11 playing cards canada 210 $1 40 100 29 12 online card designer 10 $2 43 59 31 13 custom playing cards canada 390 $3 06 100 33 14 print playing cards 320 $1.58 100 35 15 card boxes 1900 $1.13 100 40 16 playing cards manufacturer 20 $2 31 88 40 17 card sleeves 1600 $0 80 100 40 18 custom game cards 90 $1 70 99 41 19 make playing cards 880 $1.21 25 42 20 customized playing cards 1000 $1.21 100 42 21 braille playing cards 40 $0 47 99 43 22 online card design 70 $1.95 97 43 23 custom cards vancouver 10 $5 45 100 44 24 big cards 90 $0 73 97 44 25 custom plastic cards 50 $3 39 100 44

KEYWORDRESEARCH BUSINESS RESEARCH

M31 Linen (material) Kickstarter (potential) Braille, TCG (specifications)

SEOPLAN BUSINESS RESEARCH

Selected phrase: Custom playing cards Canada

Page (URL)

Suggested changes

https://www.makeplayingcards.com/

1. Title Tag Custom playing cards Canada

2. Description Meta Tag Design and order custom playing cards online at MakePlayingCards. Create your own personalized deck with photos, logos, and text.

3. Keyword Meta Tag Custom playing cards, custom cards, US (United States) and Canada custom playing cards

4. Additional Text Changes on the page (if any)

Highlight any specific features or customization options. Include customer testimonials or reviews that display the professionalism and quality of the cards. Incorporate calls-to-action to encourage visi professional custom playing cards today.

Customized playing cards and gift sets Shffld

https://www.shffld.ca

Keyword#1 Colorful playing cards

Bid: $1.50

Keyword Match: Broad Match

Keyword#2

Personalized gift sets

Bid: $2.00

Keyword Match: Phrase Match

PPCPLAN MARKETING

MARKETING

PromotionalTactics(SEO)

MARKETING

PromotionalTactics(Socmeds)

EmailMarketing(1x/month) MARKETING

MARKETING

4. Influencer --ViralMarketing

LimitedEditionCollaborations

1. Offersexclusivityanduniqueness

2. GenerateSocialMediaBuzz

3. Encouragequicksharingprioreditionsoldout

SocmedContentPillar

MARKETING

Month WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 26 27 28 29 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Welcome post Share your vision Comments day Card game Game night Flash Sale Personalized gaming Card shows How-to guides Share and comment on recent news Quick snippet Gaming night Special game Weekend themed posts ShffldColors Challenge Live Q&A session Throwback Thursday Tag us for prize！ Collage Product or service highlights Weekend themed posts Comments day Design thinking Interactive quiz Meet local artist Vancouver vibes Tease next month's content Reflect on the month Card creation process Share insights, successes, or learnings MARCH 2024 30 ShffldContentPlan MONTHLY SOCIAL MEDIA CALENDAR

USER RESEARCH

PickedPersona

Archetype

TheHobbyist

Concerns

Quality Costs

Background

Graphicdesigner

PlayingandTCGcardcollectors

Playingcardplayers

Magicians

Tarotreader