New Roots Relocation

NEWROOTSRELOCATION NEWROOTSRELOCATION

MMARKETINGPLAN ARKETINGPLAN

Group 1

MRKT 627-08

OurTeam

Arzum Demirayak Sustainability, Competencies and Risk Analyst

Jhanvi Kharbanda STP Analyst and Customer Persona Creator

Ritu Aryal Marketing and Budget Planner

Mohita Sareen Marketing Strategist

Kezia Sari Lead, Marketing Strategist and Planner, and KPI strategist

Jaspreet Purba IMC and Advertising Plan Strategist

NEWROOTS

RELOCATION

Bespoke relocation services

International expertise & local knowledge

Tailored relocation planning

Expertise in Local Integration

Integrated service offerings

Tailored service plans

Focus on high-net-worth individuals

Global relocation experience with deep local insights Comprehensive planning from start to finish

Adjusting clients to new cultural and community norms

Full spectrum of relocation services

Expertise in navigating diverse regulatory environments

Catering to the unique needs of each client

Category

Details

Geographic Toronto, Ontario, Montreal, Halifax

Demographic Age, family status, income (e.g., young professionals, international students)

Behavioural Relocation need, frequency, budget

Psychographic Personalized services, cultural assistance, remote work

B2BSegmentation Priority: Technology, finance, healthcare, universities, SMEs

TargetSegments

Corporate Clients: HR in MNCs

Professional Families: Housing, daycare, schools

International Students: Affordable housing, support services

Positioning Customization, comprehensive support, expertise, and local knowledge

Outcome Effective identification and service of target segments, competitive edge through strategic insights

AGE 21

OCCUPATION

BACKGROUND

Recent University Graduate

Graduated from University of Philippines

Nervous about job search

MEDIAPREFERENCES

CHALLENGES

Relocation

Managing

Understanding

Adjusting

Homesickness

Geographical Expansion

Impact Vancouver

Acquire 3 corporate clients in mining or

Customer Experience Goals

Create detailed neighbourhood guides for 10 major Canadian cities

Achieve NPS of 70+

Ensure high customer satisfaction for corporate and individual clients

Target Market Penetration Goals

Secure contracts with 5 SMEs in mining and pharmaceuticals

Obtain 2 major corporate clients in mining and pharmaceuticals

Alignment with New Roots' Plans

Targeted customer permeability

Focused online marketing campaigns

Enhanced client engagement for both individuals and companies

corporate and individual relocation services

PLACE

daily rate $900 + $5

Local small moves: $1,500 - $3,000

Long-distance small moves: $3,000 - $5,000

Local large moves: $2,700 - $4,000

Long-distance large moves: $5,000 - $7,000

MISCELLANEOUS

End of Q3 - the start of Q4

Corporate Partnership

End of Q1 - the start of Q2

Q3 -Q4

Rosetta Stone

60% B2B B2C 40%

DISTRIBUTIONCHANNEL MAINOFFICE

ON office QC

*BC office AB

Transport and Insurance: $500 - 3,000 + 5%.

1. Currency Risk: within Canada but adjusted within the home country’s values. 2. Taxes: 5-15% of total cost (Alberta with exemption of PST).

3. Overhead: 20% of the base price. 4. Sales Channel Cost: 10% of the base price. 5. Unforeseen Costs: additional 5-10% contingency 6. Margin: aiming for a profit margin of 15-20%. 7.

End of Q1 - the start of Q2 Q3 - Q4

INTERPROVINCIAL

Canadian High School

Q2 - start of Q3

DIGITALPRESENCE

SEO, backlinks, keywords all year round

Step1:UnderstandingtheAudience

Step2:DefiningObjectives

Step3:Unifiedbrandmessage:“MovewithEase”

Step4:SelectingAppropriateChannels

Step5:ConsistentBranding

Step6:Trackandoptimize

Step1:OptimizingtheCompanyPage

Step2:PostRegularly

Step3:Strategically

Step4:ExperimentwithMedia

Step5:BuildRelationships& DriveEngagement

Step6:LinkedInAds

Step7:AnalyticsandAdjustments

Optimizing the Company Page

Linkedin Business Page should be search-friendly

All company profile sections should be filled out

Post Regularly

Consistency is the key

Authentic and engaging content

Content suggestions tab for new ideas

Post Strategically

Posting at the right time and day to enhance interactions and insights

DynamicAds

Sponsored/Suggestedposts

Sponsored/Suggestedmessages

ExperimentwithMedia

ShortandLongPosts

ImageorVideoMedia

Digitalflipbook/catalogue Listicles

Build Relationship and Drive Engagement

Join & engage in groups

Tag people and businesses

Hashtags and keywords

Analytics and Adjustments

Built-in Analytics Dashboard

Easy review of metrics

Example: CTR and engagement rates

Q3 2024 DIGITAL MARKETING & AD CAMPAIGNS

LinkedIn business profile

SEO plan, content marketing strategies

Google Ads, social media campaigns

Q3-Q4 2024 VANCOUVER EXPANSION

Establish physical presence partnerships in Vancouver/ Operational Vancouver office

Customer Engagement: Implement a customer feedback system

Q1 2025 ROSETTA STONE

Affiliate partnership, promote language learning resources

Start planning Brand Awareness Campaign for Q2 2025

Strategic partnerships, community events

Q2-Q3 2025 PARTNERSHIP DEVELOPMENT

Secure contracts with 5 corporations, expand

ACTION

Oversee development of a new digital marketing strategy

Create brand awareness Ad campaign for families customer service experience for corporate clients.

Enhance the online booking system to include multilingual support and market research

Develop and implement a training program for new hires on cultural integration.

International students' engagement with affordable and comprehensive packages. Develop B2B partnerships

RESOURCE NEEDED

Marketing team, maintaining SEO, Targeted Google ads, Content marketing, and LinkedIn

Ad budget, Graphic designer, Social media platforms CRM software, training programs

Software developers, Translation services, Rosetta Training materials, External trainer

Presentation materials

Social media campings, partnership with Universities Direct sell, Trade shows

Market Research & Analysis (Q3 2024)

Completion report

Competitor analysis differentiation selling point.

Marketing Strategies (Q3 2024)

CONNECTIONS

expansion (Q3-Q4 2024)

NetPromoterScore(NPS)=%Promoters-%Detractors CTR(%)=numberofclicks÷numberofimpressions×100%

Customer Satisfaction Score: Σindividual satisfaction ratings

÷ total number of responses

Customer Satisfaction Increase: current SS - previous SS

÷ previous SS × 100%

TechnicalRisks

Risk Response Development

OrganizationalRisks

ExternalRisks

References

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amb t ous-annua - arge /

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