The thesis looked into and investigated the topic at hand as a case study of IKEA's strategic management team in
dispute resolution. Organizational operations changes have a cascade effect on marketing and human resource management,
undermining efforts at standardization and localization. Workplace disagreement can jeopardise organizational goals, leading to
dysfunction and excessive competition. Workplace conflict must be addressed before it has a detrimental impact on team
productivity and leads businesses to lose money. However, workplace disagreements can lead to the formation of positive
relationships, peer learning, enhanced communication, new ideas, and increased motivation. We used transformational
leadership theory to look at how senior account managers deal with conflict at work for this study. The thesis looked at IKEA's
marketing techniques for forming a strategic management team to handle conflicts, and it was based on extensive research and
accurate data.
