Managers frequently use strategic analysis to help them make decisions. It's necessary for developing strategic plans
because it considers both the company's internal and external settings. The company's situation is examined in light of a variety
of market conditions as well as potential dangers. Additionally, the business's strong and weak points are evaluated and either
improved or eliminated. Today's market-leading businesses are founded on a sound strategic analytic foundation. Depending on
the organization's focus on the external environment, industry, or internal environment, a variety of methodologies can be
employed for strategic analysis. Strategic planning Ford's purpose with this initiative is to create the theoretical foundation for
strategic analysis by emphasising the importance, meaning, and technique of marketing environment research.
