The shift towards shopping online is increasing worldwide day by day. People prefer online shopping over traditional
in store shopping for the many advantages which comes in ancillary. The main reason for the boost in online shopping is the
convenience it provides to the customer. The customer can switch stores and products at the click of the button rather than
traveling to a store. But, there is a catch. The customer could face difficulties when it comes to the quality standards of the
product. Customer generated ratings and reviews helps the customer to understand the quality of the product before buying the
product. This makes reviews and rating very important aspects that affects purchasing decisions. Therefore a negative review
over a good product can affect its sales.
