The simplest way consumer loyalty could be defined is-Customer loyalty indicates the extent to which customers are devoted to a
company’s products or services and how strong is their tendency to select one brand over the other. Customer loyalty is positively
related to customer satisfaction as happy customers consistently favor the brands that meet their needs. Loyal customers are
purchasing a firm’s products or services exclusively, and they are not willing to switch their preferences over a competitive firm.
It is an ongoing positive relationship between a customer and a business. It’s what drives repeat purchases and prompts existing
customers to choose your company over a competitor offering similar benefits. One way to look at loyalty is in the context of the
brand. People are loyal to a brand because they associate it with a positive
