Gideon Robinson chose to partner with premium furniture brand
GDHA MD INTERVIEW
Peter Spencer on rebuilding and regaining momentum
NEWS & VIEWS
5First word
Editor’s comment
6News
Round-up of industry headlines
8People
Appointments and promotions
8KBB Retail Health & Fitness Club
Director of Kitchens by Nick McNally, Nick McNally on rejoining the Quad Squad to raise money for charity
9KBSA Column
Chair of the KBSA Richard Hibbert on why joining the association is the best decision for an independent retailer
9Ripples Column
MD of Ripples Paul Crow opens up on the challenges of implementing sustainability
11KBB Retail Hall of Fame
Nominations are now open for the 2026 cohort of kitchen and bathroom retailers to join the prestigious club of industry ambassadors
SHOWROOMS & SUPPLIERS
12RETAILER PROFILE
Independent retailer Gideon Robinson explains why he chose to partner with next125 to create the brand’s first concept showroom in the UK
14SUPPLIER PROFILE
Peter Spencer, managing director of GDHA – the parent company of Belling and Stoves –on transformation, rebuilding and regaining momentum
16Interview
From sole trader to sector challenger, founder of VR Bathrooms Rav Reehal talks to Mehreen Ali about how he built his wholesale business around durability
KITCHEN TRENDS
19Kitchen furniture
How the Shaker kitchen has been reinvented to stay ahead of kitchen fashions
25Kitchens just out
Latest kitchen products
NECESSITIES TRENDS
27Lighting
How integrated lighting in a layered scheme adds impact to bathrooms and kitchens
BATHROOM TRENDS
29Heating
Are you making the most of heated towel rail sales? We offer an overview of what’s hot.
31Bathrooms just out
Latest bathroom products
RETAIL BUSINESS
32Company matters
Offering business support for independent kitchen and bathroom firms
Adapt, improvise, overcome
In challenging and unpredictable times, survivalist Bear Grylls probably offers among the best advice, which can be used in business “adapt, improvise, overcome”. It shines a light on the resilience and flexibility needed to meet unexpected circumstances and the requirement to find creative solutions for problem-solving. It’s a mantra the kitchen and bathroom industry is embracing daily, particularly as the budget –delayed for the longest time in a decade –could be causing consumer apprehension. But it is also a signal for confidence and optimism, finding a way through, which wasn’t part of the plan, and conquering difficulties. That doesn’t mean taking an unrealistic view of the market, but moreover having a vision and creating a strategy of how to capture customers and maximise sales opportunities. After all, two things can be true at the same time, the market can be difficult but there can also be positive signs.
Without being flippant or belittling the issues of any KBB companies which may have found themselves having to make difficult decisions, there is a need for the industry to remain upbeat. And there are positive news stories, although they may be a little more difficult to find, particularly as social media users are more likely to share negative rather than positive news,
according to research.
If KBB retailers are concerned about their business, how about they talk to peers in trade associations and buying groups, who have experienced the same or similar issues?
In a bid to counter the ‘doomscrolling’, and emotional toll continued negativity can create, how about we all give equal weight to good news? While KBB retailers must be informed of industry proceedings, they must also be motivated in their business. So let’s applaud new retail showroom openings, anniversaries and improved supplier support to help drive sales through stores. Let’s focus on outstanding product innovation which will help kitchen and bathroom retailers capture the attention and wallets of consumers. And let’s highlight success stories and salient advice – to adapt, improvise and overcome.
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Independent retailer Gideon Robinson explains why he chose to partner with next125 to create the brand’s first concept showroom in the UK(p. 12)
making headlines
Tile Mountain Group has acquired the 30-acre former Johnsons Tiles site in Stoke-onTrent, including production facilities, offices, and warehouses. According to the company, it strengthens Tile Mountain Group’s presence in the UK tile and bathroom market, providing space and flexibility to support its network of warehouses and showrooms. Read more at www.rdr.link/KBL001
Bespoke kitchen retailer Roundhouse Design has joined The British Institute of Fitted Interiors Specialists (BIFIS) as an Installation Standards Partner. It sees Roundhouse benefit from BiKBBI’s compliance framework, offering support for installation operations, while giving customers confidence their kitchens are delivered to nationally recognised standards. View the story at www.rdr.link/KBL002
British range cooker manufacturer Rangemaster premiered its first TV ad during September, with a slot during The Great British Bake Off. Timed to coincide with the programme on Channel 4, Rangemaster reported it an important milestone for the brand, as it looks to raise awareness of the range cooking category and support retail conversations around kitchen investments. Read more at www.rdr.link/KBL003
Distributor seeks investment due to cashflow issues
Waterline in “late stage” discussions to secure funding
Kitchen distributor supplying independent retailers Waterline has entered into “late stage” discussions with a third party to provide finance, following cashflow pressures.
Over the past 12 months, the distributor has expanded into bathrooms and broadened its customer base to include the contracts and electrical retailer market.
However, CEO Michael Marritott stated the company required additional funding: “We are exploring several routes to source additional financing and
ensure that operations can continue while these initiatives take hold.”
In a recent statement, the company said it was in late stage discussions with a third party: “While these discussions are ongoing, Waterline remains fully committed to continuing to serve our customers with the same dependable, high levels of service we have provided for the past 40 years.
“Further, we confirm that Waterline will continue to accept orders for and to supply Crown Imperial’s products to our customers.”
Private equity has controlling interest
“Despite recent miscommunications, both companies are functioning and dedicated to ensuring consistency and availability of product.
“Waterline and Crown Imperial would like to extend their heartfelt thanks to all our customers and retail partners for their understanding and continued support during the past few weeks. Your confidence in us helps drive our commitment to support British businesses and the KBB industry.”
JJO under new ownership
Private equity firm 4D Capital Partners LLP has acquired a majority stake in kitchen, bedroom and bathroom furniture manufacturer J&J Ormerod plc (JJO).
4D invests in UKheadquartered businesses which have a minimum of £20m revenue and are capable of achieving “significant” scale.
Lancashire-based JJO became an employee-owned business in 2021 and employs nearly 300 team members at its 1.2 million sqft base in Bacup.
According to the company, there will be a seamless transition to the new owners.
Matthew Scoffield and
Anthony Robinson will join the JJO team in the roles of executive chairman and chief financial officer.
JJO MD Stephen Greenhalgh will stay with the business in the short-term to assist with the transition and remain a director and “significant” shareholder for the long-term.
No changes are planned in the rest of the senior leadership team as a result of the investment.
Stephen Greenhalgh said: “We are very excited about 4D’s investment in JJO. It gives security to all our stakeholders as the business moves into the next phase of its life.”
Optimising operations may impact 100 employees
Villeroy & Boch to close Armitage kiln
Villeroy & Boch Group is proposing to close one tunnel kiln at the Armitage Shanks site in Staffordshire, potentially impacting 100 employees.
The proposal is part of a strategic realignment to optimise operations, streamline capacity, and enhance long-term business competitiveness and growth.
This proposal is part of Villeroy & Boch Group’s wider evaluation of its global manufacturing footprint, which aims to ensure efficient operations and overall costcompetitiveness, within a “highly
competitive marketplace.”
UK managing director Lisa Whitfield commented: “This is an incredibly difficult announcement to make.
“We recognise the impact this proposal will have on our employees, their families, and the community and we are grateful for the dedication and hard work of our site manufacturing team.”
As one of Villeroy & Boch’s largest markets, the UK is a key country for the company which offers a full range of bathroom solutions through its brands Villeroy & Boch, Ideal Standard
Former Dimplex director takes charge Tom Howley appoints new MD
Bespoke kitchen company Tom Howley has appointed former Dimplex UK and Morphy Richards director Kevin Holmes as its new MD. He brings a wealth of experience to the role, having previously held senior positions in customer-focused organisations. Most recently, he worked for Glen Dimplex as transformation director, following on from his tenure as managing director of Dimplex UK and Morphy Richards. With an understanding of consumer brands and a track record of guiding businesses through periods of change and growth, Holmes will work with the senior team to drive the development of the Tom
Howley business.
Managing director of Tom Howley, Kevin Holmes comments: “I’m honoured to be joining such an iconic British brand.
“Tom Howley is synonymous with timeless design and exceptional quality –values I deeply admire and share.
“I’m excited to work with the talented team here and look forward to building on the brand’s strong foundations as we move into an exciting new chapter.”
With commercial roles and its central distribution centre not impacted by the proposal, the company is committed to maintaining a “strong” commercial and manufacturing presence in the
UK and does not expect any disruption for customers.
Villeroy & Boch will now enter a minimum formal 45-day collective consultation period with the trade unions and employee representatives at Armitage.
Former commercial director takes charge
Rosie
Wise named Benchmarx MD
Kitchen showroom division of Travis Perkins, Benchmarx has appointed Rosie Wise as its new managing director.
She joined the Travis Perkins Group in 2021 and brings with her a wealth of experience from across the merchanting and building materials industry.
Wise was formerly commercial director for Civils, Timber and Heavyside and has held a series of other senior roles including group trading director for Timber & Kitchens, Plumbing & Heating, and Timber & Joinery.
She brings a background in customer experience and operational leadership to the role.
Commenting on her new role, Rosie Wise said: “Having been with the business since 2021, I’m really excited to step into my new position and lead
the Benchmarx team in delivering practical, high-quality kitchen solutions with the service, reliability and value our customers expect and more.”
Benchmarx plans to strengthen its position in the trade kitchen market, and this appointment comes at a time when it is expanding its kitchen offering, including the recent launch of a Paint-to-Order range.
Established in 2006, Benchmarx has over 120 branches nationwide, supplying kitchens and joinery for trade professionals and their customers.
and Armitage Shanks.
position filled
Appointments and promotions across the
industry
MIRO
Cooker hood specialist Miro has appointed Graeme Clark as area sales manager for the East of England. He has joined the company, from Fisher & Paykel, to develop business with new and existing customers in the region. Clarke spent two decades working at Fisher & Paykel, most recently as area account manager.
HARRISON BATHROOMS
Distributor Harrison Bathrooms has appointed Hayley Bowman as its new marketing manager. She has over 15 years of marketing experience, 13 of which have been in the bathroom distribution industry. In her new role, she will lead the development and execution of Harrison Bathrooms’ marketing strategy, support the company’s growth plans and strengthen the profile of its flagship Scudo brand, along with its portfolio of subsidiary brands.
ROCA UK
Roca UK & Irelandhas promoted former brand marketing manager of Laufen Emma Mottram to the role of head of brand and communications. Prior to her promotion, she has played a role in driving Laufen’s visibility, strengthened partnerships and delivered campaigns to position it as a premium bathroom brand. In her new role, Mottram will oversee the strategic direction and execution of marketing and communications across Laufen and Roca brands in the UK and Ireland.
SANBRA GROUP
Sanbra Group has appointed Jo Edwards as sales director for its UK Showering Division, including Flair Showers, Majestic London andThe Shower Lab. She brings over 20 years of industry experience, having held senior positions with brands in the bathroom sector. As part of her new role, she will strengthen Flair’s UK market presence, building and developing relationships with national merchants, distributors and developers.
Sponsored by
Olympic charity effort
Owner of Kitchens by Nick McNally, Nick McNally rejoined the Quad Squad to raise money for cancer charity Maggie’s Centres
QHow long have you cycling and where do you position yourself from novice to Olympian?
A: I would still describe myself as very much an amateur — an enthusiast at best.
QCan you tell us about the Quad Squad, how did it come about?
A: In late 2022, a group of my friends asked if I fancied joining them for the Land’s End to John o’ Groats (LEJOG) cycle challenge. As someone who struggles to say no, I signed up without hesitation. What started as a group of mates taking on a challenge together turned into something far greater — we completed the ride, raised nearly £17,000 for charity, and were truly humbled by the generosity of the donations. After a short hiatus, the Quad Squad returned, ready to
take on our next challenge and continue raising vital funds and awareness for such deserving causes.
QThe Quad Squad tackled Sir Chris Hoy’s Tour du 4, why did you decide to take part this year?
A: The Tour de 4, Chris Hoy Challenge is a charity cycling event which took place in Glasgow. It is very close to all our hearts. As a fellow Scot, Chris has become a true emblem of achievement, resilience, and hope for so
many children in Scotland, showing them what is possible in life. He is not only an outstanding ambassador for the sport of cycling but also for Scotland as a whole — making this challenge an easy “yes” for us all.
The chosen charities are at the very heart of this cycle and offered the opportunity to raise awareness and shift perceptions — to show that a stage 4 cancer diagnosis, while devastating, is not the end. There is often so much life still to live, and it should never define the limits of what is possible. All of our team, like so many others, have been directly affected by a cancer diagnosis, which made this cause especially meaningful to us.
You can still sponsor the Quad Squad 4 at www.rdr.link/KBL005
Creating community
Chair of the KBSA Richard Hibbert on why joining the association is the best decision an independent retailer can make
When I first became involved with the KBSA (Kitchen Bathroom Bedroom Specialists Association), what struck me most wasn’t the resources or even the recognition – it was the people. Running an independent business can sometimes feel like you’re doing it all on your own. Being part of the KBSA means you’re surrounded by others who understand those same challenges, and who are generous in sharing their knowledge and support. Some of the most valuable advice I’ve had in my career has come from a simple chat with another member.
Of course, there are very real, practical benefits too. For consumers, KBSA affiliation is a clear signal that a company is reputable, professional and committed to high standards of service and craftsmanship in kitchen, bathroom and bedroom projects. That badge builds trust and often gives
customers the reassurance they need when choosing who to work with.
Professional guidance
For members, it goes further. The KBSA offers professional guidance and a library of free downloadable template documents and contracts, helping to save valuable time and reduce business costs. Members have access to exclusive discounts and preferential rates, as well as the chance to take part in regional meetings, along with networking opportunities. In an industry that’s always evolving, that support makes it easier to stay ahead.
Another aspect I value is our collective voice. Alone, it’s hard for independents to influence change or have a say in the issues affecting our industry. Together, through the KBSA, we can represent our sector more
RIPPLES COLUMN
powerfully – whether that’s to Government, suppliers or the wider public.
But if I had to sum it up, the heart of the KBSA is community. It’s the friendships, the encouragement, and the sense of belonging to something bigger. Yes, it’s about credibility and consumer confidence, but it’s also about knowing that you’ve got people in your corner – people who genuinely want to see you and your business succeed. That’s why I’m proud to be chair, and why I believe joining the KBSA is one of the best decisions any independent retailer can make.
Find out more information at www.rdr.link/KBL006
“Sustainability is tougher than we thought”
Paul Crow, managing director of Ripples, opens up on the real challenges of implementing sustainability in his bathroom retail business
I know it’s probably not what I’m supposed to say, but we’re finding sustainability really tough. We’ve put in a lot of effort to get our heads around it, and it’s pretty much always on the agenda when we meet with designers or franchisees. But honestly? I’m not sure it’s making much of a dent.It’s not that the team isn’t into it - they’re just as passionate and committed as we are. But it feels like we’ve set ourselves the challenge of climbing Everest in a T-shirt, shorts, and flip-flops.
Supplier help
I reached out to a company to help us figure out where to start, and they were brilliant.
We came up with a questionnaire, and I went down the rabbit hole of podcasts and links. But I’ve got to say, I felt totally out of my depth. It was like being back at school, listening to a teacher talk about a subject I knew I was going to fail. There were just so many acronyms, organisations, and policies being thrown around like I should already know them.
On the product side, we’ve had loads of chats with our suppliers about different sustainability efforts. And to be fair, most of them have something positive to shareelectric kilns, recycled materials, all that good stuff. But when everyone’s doing similar things, it stops feeling fresh or exciting. I know our customers care more about this stuff than ever before, but I also reckon it’s
not something they bring up with us much –if at all.
Must try harder
Internally, we know we’ve got to do better. And we are doing more. I’ve even been on podcasts talking about rethinking printed brochures… and then I see hundreds of Ripples Style Guides flying out every month. Am I annoyed? Not really. They just look better in print, and that’s why we’ll print thousands more when the new one is ready. I get the irony.
So, I’m making a promise to myself to do better. To learn more, focus on the stuff we can change, and keep moving forward. And if you’ve got any wins or ideas on the sustainability front, I’d love to hear them.
KBB Retail Hall of Fame nominations now open
The KBB Retail Hall of Fame nominations are now open for 2026 and we are seeking retailers to be recognised for in perpetuity.
The KBB Retail Hall of Fame honours and recognises retailers who have made significant contributions to the industry. We are seeking industry professionals to nominate retail individuals who have demonstrated longevity in the market, have a vision to set new standards, or improved the reputation of the KBB industry at a national or local level. Ultimately, we are seeking retailers who have created a legacy of which the industry can be proud.
Best of all time
KBN is seeking nominations, from across the industry, to join the four inaugural inductees, of 2025. They include chairman and head designer of Ledbury Studio Charlie Smallbone, Roundhouse Design MD Craig Matson, Ripples MD Paul Crow and Anglia Interiors MD Arron Bird. All KBB professionals – manufacturers, distributors, agents and PRs – must make their nominations for kitchen and bathroom retail inductees before the deadline of December 4, 2024. An expert selection panel will then choose no more than six inductees for 2026, from the nominations, for the KBB Retail Hall of Fame.
Make your nomination
Download the KBB Retail Hall of Fame nomination form, which can be found on the KBN website, complete and email to the editor Philippa Turrell at pturrell@hamerville.co.uk
Inductees will be chosen by a selection panel of industry experts. All inductees will be presented a limitededition insignia, be announced in the January/February 2026 issue of KBN, and feature in a profile during the year.
“The KBB Retail Hall of Fame not only represents the best of the best in the industry, but the greatest of all time”, exclaims Kitchens & Bathrooms News (KBN) editor Philippa Turrell “and we are aiming for the highest level of participation from manufacturers, agents, distributors and PRs to nominate retailers who demonstrate success and are at the pinnacle of their career. We’re excited to discover who could join the elite club of industry ambassadors in 2026.”
The KBB Retail Hall of Fame not only represents the best of the best in the industry, but the greatest of all time
“It’s not a vanity project, we want to increase turnover”
Independent retailer
Gideon Robinson explains why he chose to partner with next125 to create the brand’s first concept showroom in the UK
Premium luxury brand from the Schuller Group, next125 has partnered with independent retailer Gideon Robinson to open its first concept store in the UK. Located on Great Western Road in Glasgow’s West End, renowned for kitchen retail similarity to Wigmore Street in London, Gideon wanted to refurbish his existing showroom to appeal to a more premium market, so approached next125. His timing was fortuitous, as next125 which celebrates its 25th anniversary next year, was seeking to expand its global concept stores.
“The stars aligned and an opportunity was created to show next125 as it should be displayed”, explains Gideon. The next125 Glasgow showroom with Gideon Robinson has become the 12th concept store in the world, with the programme set to expand in the UK, alongside the brand’s existing retail network.
Design background
A qualified cabinet maker by trade, having studied at the Glasgow College of Building and Printing, Gideon Robinson founded his
own artisan workshop in Clydebank in the early 90’s making kitchens and individual commissioned pieces using traditional techniques. But having met his future wife Susan and seeking “a more stable income”, he joined one of Scotland’s largest furniture manufacturers, Morris Furniture, in 1997
where he worked in the drawing and technical office. In 2003, he made his first venture into independent kitchen retail, joining with business partner and designer, Mark Wright, selling mid to higher-end German kitchens. “I was ready to do my own thing. I had the technical experience to support his design side and through the years Mark showed me an awful lot.” They were joined by Susan following the sale of her family business - Reed Furniture – which had stores in Scotland, Northern England and Northern Ireland, who brought a wealth of experience to the business.
However, changes to the company, following the ill health of their partner who had to exit, saw them create their own kitchen design and retail business. They established Gideon Robinson in 2012 in a 4,000sqft premises in Glasgow’s Southside, partnering with Schüller and next125 brands. “We’ve been partners ever since”, says Gideon. And the company expanded its business in 2017, opening a second premises in Glasgow’s West End. “There’s lots of nice areas and connections to other affluent areas
in the North of Glasgow. We thought we would be prudent to open up another studio because people don’t travel across Glasgow to make a purchase.”
Concept showroom
Now he has furthered his partnership with next125, and unveiled “next125 Glasgow with Gideon Robinson”. Commenting on the partnership, he explains: “It’s important to know the relationship with Schüller Group expands beyond the simple supplier relationship. We’ve always been partners and part of a team. For this showroom, we worked hand-in-hand and expertise on both sides was brought together to create the studio.”
Following a year in the making, and requiring “a lake” of screed to level the floor, the double-fronted showroom is now open to the public. It features next125 statement pieces or “icons” of Cooking Table, Pocket Doors, Sideboard, Trolley and mirrored Fireplace kitchen, created by Francis Kéré as a window display. These are shown within the concept store’s offset, curved walls, tiles and colour scheme to complete the environment and customer journey. Susan comments: “The showroom has a lovely feel. Each display has a different feel and evokes different emotions.”
And on the “fun” design journey, Gideon, says: “It required thought and consideration and a bit of give and take on both sides – like any marriage, it was something you have to work at but you both have the same goal in mind.”
“Partnership is not just a word for us, it is a close working collaboration”, says brand director of next125 Robert Kettenbach. But how easy is it to create a balance, allowing independent retailers creative freedom with a global concept store brand – spanning Germany to Austria, China and now Scotland? “A very good question”, he replies “Each and every showroom considers the wishes and philosophy of the partner, but at
the same time, it is a store concept.” Director of InHouse Inspired Room Design, UK agent for next125, Malo Tasle adds: “If there’s no similarity between the shops, it doesn’t make sense. According to the showrooms our partners have got, we may have to adapt for premises, or Building Regulations, but we need consistency for the store front façade.”
Keen to point out the partnership does not impact his retail brand, Gideon states: “As far as Gideon Robinson is concerned, nothing changes with our brand. We are a strong brand in the local market. We believe that Gideon Robinson is strengthened by the association and endorsement of next125 and the brand is strengthened, locally, by their association with us.”
Right timing
Commenting on why he is confident the timing is right to open the next125 Glasgow with Gideon Robinson, he says: “The studio was due a major revamp, as we have been here for seven years. Whilst the market is subdued and has its challenges, it’s a good time to swap our old displays for new.
We’ve just done it on a slightly bigger scale.” He points out the first six months of this year have been a record year for the retail company. “The summer has been a little quieter, which is to be expected, but the pipelines are building up again. if you don’t invest you run the risk of falling behind your competition and stagnating.”
Commenting on the outcome, Malo Tasle said: “We are extremely pleased with our first concept store and obviously our partners –Gideon and Susan. We are very pleased with the result and delivered on time.”
And Gideon says it has been a big reset for his retail business: “What we offer now is significantly elevated and is unique amongst the competition, with the next25 icons. And displaying next125 as it should be, will be appealing to the more resilient upper end of the market. So, I think the timing is right and I’m comfortable it’s going to be a good proposition going forward. It’s not a vanity project, we want to increase our turnover and our profitability. We’re looking for a significant increase over the next three years – and even double our turnover.”
Peter Spencer, managing director of GDHA – the parent company of Belling and Stoves, on transformation, rebuilding and regaining momentum
2. PETER
GDHA is led by managing director Peter Spencer, a former vice president at Electrolux
“There’s been enormous
It has been a period of transition for Glen Dimplex Home Appliances (GDHA), parent company of Belling and Stoves. The business closed its historic factory in Prescot, moved to new premises in Warrington, and reshaped its leadership team. Now led by Peter Spencer, a former vice president at Electrolux, the company is navigating a new chapter, focusing on sustainable profitability, renewing brands and sharpening retailer support. Spencer, who was attracted to the company because of its ethos and brand heritage, admits: “There’s been enormous change.” He explains: “In most manufacturing-based businesses you’re always looking at how do you optimise the factory. We were focused quite a lot of the time on volume out of the door – selling what we made – rather than meeting consumers’ pain points, because as soon as you need to adapt there’s a huge cost of change. We work with manufacturing partners who are much more able to move in the direction where our customers want us to move to.”
change”
Recognising past, shaping future
Now located at a business park, Spencer says the decision to relocate was about securing financial sustainability. The new open plan premises reflects its intent, recognising its history but with a focus on the company’s future. It features a reception area displaying cookers from a bygone era and a grandfather clock manufactured by founder Charles Belling. This is alongside a modern showroom for Belling and Stoves brands. Commenting on its new location Peter Spencer says: “The old premises was a challenging environment to work in, with offices contained within the walls of the factory. This represents the direction of where we want the business to be. It’s a vibrant environment, encouraging collaboration and future orientated.”
Though UK operations are centred on sales, supply, logistics and marketing, Spencer stresses its British design and innovation credentials remain strong. “We worked really hard finding a long term partner and have our
1. WARRINGTON SHOWROOM
Part of its new HQ is a showroom for both Belling and Stoves brands
SPENCER
own dedicated production lines, tooling, quality check and quality engineers. We’re very much owning our destiny”, he states.
Focus on freestanding
Re-establishing its Belling and Stoves brands, the company streamlined its portfolio, launching 90 SKUs, while exiting all-gas cookers as part of its sustainability journey.
Speaking about its refocus, Spencer says: “It has been about looking at where are the opportunities? Where are the profit pools and how can we address them? And how can we and our retailer partners make money? Like a Venn diagram, where they all intersect is a great place to be.”
But change hasn’t been without its challenges. Spencer concedes the transition created stock shortages last year, leaving retailers frustrated. “We went through a bit of a horror show where we didn’t have very much to sell. Now we’re winning back market share, in a market that’s not giving us, or anybody else, tail winds.” GDHA has also heavily invested in stock, to ensure availability.
Strategically, Spencer sees untapped potential in freestanding cooking – a category where he believes the company can add value.
“We see an opportunity for category leadership”, Spencer explains. He offers the example of its new Belling Vision range and
3. BELLING VISION
Adding value to the freestanding cooker category, Belling has launched its Vision range, with opaque glass which becomes transparent when the oven is on
revamped Stoves line-up, including its Freedom Flex zoneless induction cooking.
Under a new strapline “Brilliantly Practical”, Belling has launched its Vision range, with opaque glass which becomes transparent when the oven is on. It includes 60omm freestanding double cookers in dual fuel, ceramic and induction fuel types, plus a 60omm single cavity induction appliance, and 900mm single and twin cavity range cookers, available in dual fuel, ceramic and induction.
There’s more for us to do, but we have to walk before we can run. The kitchen studio market is one of the places I would love us to be stronger again.
In addition, the company has introduced air fryers on its mini range cookers across both brands, as well as all the new range cookers (Belling Cookcentre, Farmhouse, Stoves Richmond and Richmond Deluxe).
Stoves has also refreshed its Richmond and Deluxe range cookers, introducing Colour Boutique, a curated six-strong palette across the whole collection. Spencer highlights an opportunity for bringing in a complementary, contemporary aesthetic for the brand, and a refreshed built-in range for Belling 2026/7.
“But we’ve have got to pace ourselves”, he explains.
Building retail relationships
All of this is against a challenging market, with cautious consumer demand and he says competitive pricing pressures. Still Spencer is optimistic: “There’s a level of caution almost everywhere in the market but there’s still glimmers of hope, where retailers are saying it’s starting to pick up.”
With the majority of sales through electrical retailers, Spencer says the company is building relationships with bigger kitchen retailers, adding “There’s more for us to do, but we have to walk before we can run. The kitchen studio market is one of the places I would love us to be stronger again.”
Currently the business is prioritising supporting its core retailers with assets and has invested in its website to make the buying journey easier for consumers, with AI to answer frequently asked questions. Spencer explains the brands are on a journey to build confidence with their partners and become even more agile, stating “We’re coming from a fresh start.”
Capturing share
What’s the reaction been like from its customers? Spencer replies they have welcomed the brands’ products and strategy to elevate the freestanding category and give consumers a reason to trade up. “We’re a small supplier and recognise that we have to fight for our place at the table by being easy to deal with.”
Spencer believes the business has already started to capture market share and concludes. “GfK figures in January reported we had a 15% market share, because we didn’t have the stock to sell so there wasn’t much availability. Whereas the latest GfK figures reported a 26% market share. I’d be disappointed if we weren’t a 30% market share player in the next 12 months.”
4. STOVES
The FreedomFLEX zoneless induction hob forms part of its Deluxe range cooker refresh
Ready to grow and built to last
From sole trader to sector challenger, founder of VR Bathrooms Rav Reehal talks to Mehreen Ali about how he built his wholesale business around durable design
In a quiet corner of a warehouse park in Bracknell, Berkshire, a small team is building big momentum in the bathroom sector. Led by founder Rav Reehal, VR Bathrooms is fast becoming a brand to watch, not just for its growth, but for its philosophy. Reehal believes bathrooms should be built to last “The whole point of our brand is about longevity,” he says. “We’re bringing back the culture of durability.”
Made to last
Launched in 2008 as a solo operation, VR Bathrooms began with a narrow product offering and a one-man delivery model. “I’d spend one day selling the products and the next delivering them myself,” Rav Reehal recalls. But today, the business is based in two
locations – Berkshire and South Wales –employs a team of 28 and provides a broad product range. “Initially, we were just doing one or two product lines, mostly bathroom furniture and toilets. Since then, we’ve added shower doors, flooring, cladding… Today, our portfolio spans everything from toilets and taps to bathtubs”, says Reehal
Furniture specialist
The company specialises in waterproof PVC bathroom furniture, designed in-house and built to withstand daily wear and humidity. It’s a positioning that he believes cuts through the market. “These days, things aren’t built to last. There’s this disposable culture: people buy something cheap, it does the job for three to five years, and then it needs replacing,” says Reehal. “We’re trying to reverse that.”
That ethos runs through every decision VR Bathrooms makes, from exclusive basin moulds to custom furniture carcasses. The company controls not just distribution but also design and fabrication partnerships abroad.
“We’re more than just distributors,” Reehal explains. “We control the production process within our supply chain too. I visit our manufacturing partners in the Far East regularly. That’s how we keep the quality consistent, from the point of origin right down to distribution.”
The result is a product line that doesn’t just sell, but sells well for the company. “Our PVC furniture is our biggest seller,” he says. “We started making it last year, and now we’ve expanded the range with new colours and designs. It’s just taken off.”
We’re more than just distributors. We control the production process within our supply chain too. I visit our manufacturing partners in the Far East regularly. That’s how we keep the quality consistent, from the point of origin right down to distribution.
Business and people growth
Despite its nearly two-decade history, it’s only in the last four years that VR Bathrooms has seen explosive growth. “That shift came when I decided to buy, not rent, our premises,” he explains. “That change in mindset – being more decisive – triggered everything. The growth has been phenomenal.” He pauses, reflecting: “The potential was always there – had I acted sooner, we’d be a lot bigger now.”
And as the team grew, so did Reehal’s focus on internal culture. “A strong team is built on communication and clarity,” he says. “It’s about making sure people are happy and developing. If they’re not growing, they’ll look elsewhere. Anyone can come and speak to me: drivers, warehouse staff, office team. I’ve always kept it that way.”
Promotion from within is common. “Tommy, our marketing executive, started as a business development apprentice. We brought him on full-time, then transitioned him into marketing,” he says. “We invest in our people.”
That people-first approach extends to operations.“I go into the office every day. I visit our Wales site once or twice a month, and if I see things need support, I stay. Last time, I ended up doing a three-day visit just to help improve things on site,” he says.
He’s quick to credit the team and customers in the company’s growth.“The support from our loyal customers and everyone around me has played a big part in helping the business grow. All the staff, from the warehouse to operations and sales, have contributed to making the company what it is today.”
Next generation challenge
But like many in the KBB sector, Reehal is concerned about the industry’s ability to attract young talent. “It’s very hard for young people right now,” he says. “Unless they
already have experience, most businesses won’t take a chance on them.” VR Bathrooms has a strong apprenticeship track record, but recent Government changes have made hiring entry-level talent more difficult. “The new National Insurance legislation has made it harder,” says Reehal. “Unless you’ve got the resources to train from scratch, businesses tend to just pay a bit more for someone with experience. I know a 17-year-old right now who’s struggling to find a job. That’s not right. The Government needs to step in and incentivise apprenticeships.”
Fast adaptation
Despite economic challenges – rising rents, inflation, and future recruitment challenges –VR Bathrooms has stayed resilient. “At the end of the day, you can’t live without a working toilet or shower,” says Reehal. “Our year-on-year sales growth has been around 30% for the past four years,” he adds. “We’ve built a solid reputation for quality, and we’re growing that.” Being agile has helped the business respond to trends quickly. “While bathroom furniture is widely available, we constantly look for new ways of doing things,” he says. “We watch the market, identify gaps, and move fast. I think the businesses who survive are resilient in their approach. It’s like when the iPhone came out – everything changed. You have to evolve.”
Looking ahead, the magic word is expansion – though Reehal plays his cards close to his chest. “I don’t want to reveal too much at this stage,” he says with a smile. “But there’s more to come.”
Discover more about VR Bathrooms at www.rdr.link/KBL007
Movers and Shakers
How the Shaker kitchen has been reinvented to stay ahead of kitchen fashions
If there’s one kitchen furniture trend that has stood the test of time, it is the Shaker. Despite growing interest in slab, reeded or glazed kitchen doors, the Shaker has not only stood firm but remained front and centre of kitchen furniture sales. Used standalone or able to perfectly pair with emerging trends in kitchen styles, it is probably why product development manager at PWS Laura Vaillant says Shaker still represents most kitchen furniture sales: “Within the market, sales of Shaker-style kitchens are predicted to make up 70% of total kitchen fascias.”
Its popularity can not only be attributed to its ability to seamlessly blend with a variety of doors but also meet wide ranging modern or more classical project styles – from Scandiinspired schemes to classical country kitchens. Group sales director at Masterclass Kitchens Steve Tough comments: “In many ways, it serves as a counterbalance to fast-moving trends and advancing technology, grounding
Made from solid timber, Valina features a micro frame, tactile detailing and is offered in a curated colour palette, including Taupe. Explore all the details and colours at www.rdr.link/KBL008
The Shaker kitchen has evolved into handleless designs, with this furniture in Graphite Grey. Discover more about the company’s offer at www.rdr.link/KBL009 \1
1. LOCHANNA KITCHENS
2. THE LUBINA KITCHEN COMPANY
interiors in timeless appeal. This has also paved the way for transitional design, a style that bridges the gap between traditional craftsmanship and contemporary living.”
Shaker adaptations
Although a staple aesthetic, Shaker has been continually reinvented to embrace new design ideas, while staying true to its concept. The latest Shaker adaptions have been towards a slim-framed look at one end of the scale and more decorative detailing at the other, with beaded and chamfered profiles. Steve Tough from Masterclass Kitchens comments: “We’ve seen two key door styles surge in popularity this year – inframe-effect and micro-Shaker. Both represent a modern interpretation of classic craftsmanship, appealing to customers who want the charm of a handmade kitchen with cleaner lines, sharper precision and greater affordability.”
And Laura Vaillant of PWS agrees about the growth of the two distinct Shaker styles: “We
3. MASTERCLASS KITCHENS
Oslo is a micro-Shaker with 25mm stiles and rails, which comes in a choice of colours including Vintage Rose and is shown alongside Madoc Blonde Oak. Explore the collection at www.rdr.link/KBL010
4. KELLER
This Timeless Charm kitchen features the Avalon door, a 50mm Reverse Shaker with tea tray 5mm raised edge and raised centre panel. See the variety of door models at www.rdr.link/KBL011
5. CAPLE
Woodford is a micro Shaker and is shown in Sand and Natural Oak finishes. Visit the website at www.rdr.link/KBL012
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are seeing a shift in frame width, with this detail continuing to get slimmer for a modern interpretation with mass versatility. Beaded variations are seeing a bit of a revival and are growing in popularity, adding a point of difference for those customers that are looking for an ornate classic aesthetic with character and charm.”
Slim-line design
However, industry experts state it is the skinny Shaker which is showing greatest signs of growth. Head of franchise growth and operations at Kesseler Nick Dolling states: “Our classic Shaker in heritage tones remains incredibly popular, but the fastest-growing aesthetic is the micro-Shaker. Its slim profile and minimal lines are carving out a space of their own – bridging the gap between traditional and contemporary.”
And furniture manager of Caple Doug Haswell agrees: “The most popular look in Shaker design right now is the skinny or
micro Shaker-style door. These modern takes on the traditional Shaker style have become increasingly desirable due to their clean lines and minimalist aesthetic. The “skinny” Shaker typically features a frame around 65mm thick, offering a refined, slimmed-down version of the classic profile. On the other hand, the “micro” Shaker pushes this even further with a frame as thin as 20mm, giving an ultramodern, sleek appearance while still nodding to the timeless Shaker tradition. Both styles are gaining momentum, but the micro Shaker in particular is the fastest-growing aesthetic.”
In fact, design manager at Symphony Group Josie Medved believes such is its popularity, the slim-framed Shaker will become conventional, having noted a “clear shift” towards 20-30mm profiles. “We expect thin-framed Shakers to become fully established as a mainsteam option, cementing their role as the natural evolution of this style. The trend will likely continue towards more minimalist interpretations, with handless and
micro-frame designs bridging the gap between classic Shaker and ultra-modern slab.”
Personalisation paint
But it’s not simply the evolution of form that enables the Shaker to remain staple in kitchen schemes. Its ability to embrace materials and textures, from woodgrains to smooth paints, further reinforces its versatility in kitchen design.
Reflecting the interior movement for personalised living spaces, perhaps unsurprisingly, it is paint leading the way in Shaker sales. Head of marketing at Woodstock Trading Co Charlotte Tilby reports: “At LochAnna, one of our most popular looks remains painted timber, with our Durham In-frame standing out. It embodies the resurgence of the ‘cottage core’ trend, which has brought a renewed appetite for classical kitchens that feel warm and timeless.” And Josie Medved of Symphony Group agrees, stating: “Painted Shakers continue to dominate, whether as a timeless five-piece door or in more premium designs”, adding: “We’ve seen particular momentum behind colours such as Caramel, Harbour, Hessian and Sage, all of which reflect the growing appetite for warmer, nature-inspired palettes.”
Natural paint palettes are reflected in retail sales at Neptune, says kitchen designer George Miller: “We are seeing a growing demand of earthier colour palettes, think rich browns, aubergines or deep greens. It feels
like people are seeking a more natural and relaxed look in their kitchens, to which the Shaker style lends itself perfectly.”
But Laura Valliant of PWS forecasts painted finishes will be joined by a greater injection of woods, adding: “We expect to see more timber finishes being mixed into designs from limewashed oak to black stained oak with bold injection of colour.”
Foil-wrapped practicality
Perhaps it is the injection of wood, which has also seen the growth of foil-wrapped Shakers. Charlotte Tilby of Woodstock Trading Co states: “The fastest-growing aesthetic is foilwrapped Shaker doors. Foil wrapped doors combine the best elements of the traditional Shaker kitchen aesthetic by combining a realistic woodgrain effect and modern foil technology giving customers a more durable and easier to maintain kitchen. Our fingerprint resistant options are particularly popular in busy family homes.”
Stretching budgets
With the Shaker having been established for so long, across so many kitchen styles and materials, does its wider accessibility mean it is
6. KESSELER
Kelham Micro Shaker features a slim profile design and fluted glass for added texture and elegance. View product details at www.rdr.link/KBL013
7. PWS
Mornington Beaded Vale features an ornate internal bead, combined with in-frame effect detailing and ash grain texture. Read more at www.rdr.link/KBL014
8. SYMPHONY
The Harvard kitchen from Symphony is a timeless, modern design and created for all types and periods of property. It comes in six finishes, including Platinum. Discover more details at www.rdr.link/KBL015
destined solely for the mid-market? “Not all all”, states Nick Dolling of Kesseler, who continues: “We continue to see Shaker as a key player in the luxury space. Today luxury is defined less by door style and more by overall experience – thoughtful design, premium materials and tailored finishes like pocket doors, wide drawers and innovative appliance solutions. Shaker provides a versatile foundation for all of these elevated elements.”
And while offering a broad choice of Shakers at a variety of price points, head of Life Trade Paul Berryman agrees: “Our portfolio includes everything from budgetfriendly 5-piece wrapped and smooth painted single-piece doors to more premium 5-piece ash and oak styles. This versatility ensures that Shaker remains a relevant and adaptable choice across all market segments, from entry-level to luxury kitchens.”
Next evolution
But has the Shaker reached the end of its reinvention? “Definitely not”, exclaims director of The Lubina Kitchen Company Emma Rose emphatically. “Given the increase of requests and orders for micro-Shakers and Shakers with beading in the centre, I’m sure
We’ve seen two key door styles surge in popularity this year – inframe-effect and micro-Shaker. Both represent a modern interpretation of classic craftsmanship, appealing to customers who want the charm of a handmade kitchen with cleaner lines, sharper precision and greater affordability.
door designers and manufacturers will always find some way to reinvent it. That’s what our industry does!” Keller has introduced a Reverse Shaker, as national sales manager Tim Spann explains: “One of the standout stars in our 2025 collection is the all-new Avalon Reverse Shaker, a bold reimagining of the classic Shaker style. With its slender raised edge, recessed frame, and subtly elevated centre panel.”
And Nick Dolling hints at interesting products coming from Kesseler: “We’ve got some exciting developments underway to evolve our Shaker range even further. From extended made-tomeasure options to distinctive, in-house product features, we’re continuing to invest in this category – offering clients even more choice, character and sophistication within a style they already love.”
So keep an eye on the development of the Shaker kitchen, as Josie Medved of Symphony concludes: “It’s ability to evolve with consumer preferences is exactly why the Shaker has stood the test of time, and why it will remain a cornerstone of kitchen design for years to come.”
just out
1. LIEBHERR
2. NOVY
Premium refrigeration specialist Liebherrhas introduced the DarkGrey (RAL 7024) colourway on selected fridge freezers and undercounter models. DarkGrey can be specified on six appliances across Liebherr’s Pure and Plus freestanding fridge freezer andundercounter ranges. Like all Liebherr finishes, DarkGrey is designed to be scratch resistant and withstand the wear and tear of everyday kitchen use. Read more at www.rdr.link/KBL016 \4 \1 \3 \2
3. NEOLITH
Sintered stone manufacturer Neolith has introduced five decors to enhance its existing line-up. These include four marble-effects: Neolith Taj Mahal, Neolith Crème, Neolith Azure (pictured) and Neolith Mamba which measure 12mm thick. And these are joined by Neolith Lux, a polished white surface for architectural-style projects. Download a brochure at www.rdr.link/KBL018
Belgium appliance brand Novyhas launched the Easy 80 Matte Line, an 800mm recirculation vented induction hob featuring a matte black glass surface. The A+++ rated hob has four octagonal zones, that can be bridged to become two large Flexzones, automatic pot detection and Keep Warm, Stop & Go and Grill cooking functions. It is completed by an extractor with a maximum flow rate of 750m³/h. Watch the video at www.rdr.link/KBL017
4. CLEARWATER
Kitchen sink and tap brand Clearwater has unveiled the Madra 4 tap which offers instant hot and filtered cold water alongside standard supplies. Mechanical in operation, it uses a spring-loaded safety lever to dispense instant 98°C filtered water, operates from a standard 13-amp plug and comes complete with 2.4-litre boiler, filtration cartridge and all connectors. Madra 4 comes in Chrome, Brushed Nickel PVD, Brushed Brass PVD, Patinated Brass and Matt Black. Read the full specification at www.rdr.link/KBL019
Atmospheric layers
How integrated lighting in a layered scheme can add impact to bathrooms and kitchens
When a consumer is seeking a spa-style bathroom or “wow” kitchen, it is frequently lighting which helps create the stand-out project. But it’s not just about a pendant or wall sconces, it is integrated illumination, in a layered lighting scheme, that creates depth, highlights design details and creates zones of space or activity. Marketing manager at 4lite Rachel Morris comments: “Used thoughtfully, hidden lighting doesn’t just illuminate, it enhances the overall design of a kitchen or bathroom, creating dimension and elevating the look and feel of the room.”
Built-in lights
But what type of integrated lighting is a go-to for kitchen and bathroom designers? “In kitchens, under-cabinet LED strips remain the most popular choice as they provide essential task lighting, often paired with integrated shelf lighting for a softer, ambient layer”, explains marketing manager at TLW Eleanor Johnson. She continues: “Black LED profiles with black diffusers that remain hidden until switched on are growing rapidly in popularity, particularly within kitchen slat walls, where they create a striking yet discreet design.”
While bathrooms, which must adhere to IP ratings depending on zone, are based around mirrors and niches. Marketing lead of Sensio Jenniefer Roberts-Holt states: “In bathrooms LED mirrors and illuminated cabinets are increasingly popular, especially those with motion sensors or CCT colour-changing features to suit different routines.” Slim profiles have also opened the possibilities for lighting in the bathroom, as Eleanor Johnson of TLW adds: “Ultra-slim IP-rated profiles for niches and shower recesses, as well as tile-in profiles, provide a sleek, built-in finish.”
Consider controls
To achieve the desired lighting effects, designers also need to pay close attention to the controls. “Smart and sensor-controlled products enhance user experience, support energy saving, and align with wider smart home trends. These features are especially useful in bathrooms for hands-free hygiene
and in kitchens for multi-taking environments”, explains Jenniefer RobertsHolt of Sensio. Rachel Morris of 4lite adds: “In kitchens, smart dimming and colour control tend to be more useful than motion sensing because of the frequent movement in and out of the space, whereas in bathrooms motion sensors are particularly valuable for both convenience and hygiene as well as for providing safe illumination at night.”
Getting it right
While bathroom and kitchen designers are
1. SENSIO LIGHTING
Manufacturing lighting for around the home, including kitchens, bedrooms and bathroom, see the latest products at www.rdr.link/KBL020
2. TLW GLOBAL
Tile-in profile is fully integrated into the bathroom design. Discover its lighting solutions at www.rdr.link/KBL021
starting to take a more active role in lighting specification, suppliers also remind of their retail support from planning through to training and online configurators. They help navigate complexities from positioning to controls, compatibility to compliance. Getting lighting right can truly differentiate from competitors. Eleanor Johnson of TLW concludes: “By demonstrating lighting in showrooms and offering tailored solutions , independents create a more enjoyable buying journey – something that adds significant value beyond price.”
Heating up
Are you making the most of heated towel rail sales? We offer an overview of what’s hot.
When bathroom brands begin to make moves in the heating arena, you know it’s a category to watch. Dornbracht recently joined with Zehnder to provide towel rails that complement its brassware, while Tissino and Sonas have also expanded their heated towel rail offers. So it’s a timely reminder to take a look at what sells and what’s next?
Consider size
The choice of towel rail is a combination of aesthetics, together with the size to ensure it fits the space and provides enough heat. It is why ladder rails remain the most popular for bathrooms. However an important note is to consider the level of room insulation too, as senior product manager at Tissino Richard Eaton points out: “A larger or poorly insulated bathroom will require a towel rail with higher heat output whereas a compact, well-insulated ensuite may only need a smaller unit.” However, ensure they meet EN442 certification to guarantee the heat output. Marketing manager at Harrison Bathrooms Hayley Bowman states: ‘Our bestselling towel rail has dimensions of 500 x 800m making it an ideal choice for various bathroom layouts. This versatile size allows for seamless integration beneath windows, behind doors or even in tight corners.” Similarly, senior product manager at Tissino Richard Eaton points out the company’s most popular sizes are 1212 high and 500mm or 600mm wide. “They provide strong heat output relative to their footprint, which means they can double as effective room heaters as well as towel warmers,” he says.
Colour co-ordination
Arguably the biggest aesthetic movement has been in the requirement to co-ordinate with colours in the room, for a homogenous appearance, from furniture to brassware. Hayley Bowman of Harrison Bathrooms points out: “As mixed metal bathroom designs become more popular, finishes such as Brushed Brass, Brushed Bronze and Gunmetal are gaining traction. Our Colours by Scudo range provides perfectly matched
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brassware, heating solutions and hardware and demand for this co-ordinated approach continues to grow.”
Clever electric
While for practical purposes, designers can choose from electric-only through to dual fuel heating models. The dual fuel models offer the flexibility of controlling independently from the central heating system. But, arguably, it is the electric radiator category which is currently seeing the most activity. Central heating manufacturer Stelrad has recently launched the Electric Series range of radiators and towel rails.
Of course, energy efficiency is high on the agenda for towel rails, with clever pre-
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1. HARRISON BATHROOMS
Colour by Scudo matches heating with a choice of six brassware finishes. Download the brocure at www.rdr.link/KBL022
2. TISSINO
Reflecting the trend for colour-matching towel rail finishes with the likes of furniture is Hugo Evolute in matt Taupe. Discover more details at www.rdr.link/KBL023
3. STELRAD
Part of its Electric series is the Fantasia tubular towel rail in White or Anthracite. Explore the range at www.rdr.link/KBL024
programmed features and app controls coming to the fore.
Among the features on the Stelrad Electric Series, head of marketing for UK and Ireland Chris Harvey points out: “The Open Window function enables the appliance to automatically detect when an window is opened near the towel warmer and to switch to ‘Anti-Freeze’ mode to prevent unnecessary heating and avoid waste energy.” While Hayley Bowman of Harrison looks to dry towel rails – which don’t use water –as an emerging trend, which draw inspiration from underfloor heating. So consider the wide choice of heated towel rails, sizes, styles and new technologies to help create an aesthetic and comfortable bathroom environment.
Introducing the Walcot Collection
Inspired by the refined aesthetics of Art Deco and early industrial design, Walcot is tailored for the traditionalist at heart
Blending heritage-inspired styling with modern convenience, the Walcot collection offers a carefully considered range of bathroom furniture, brassware, mirrors, and accessories. Designed for those who value refined, elegant design, each piece in the collection has been curated to bring a sense of craftsmanship and harmony to any space — from classic family bathrooms to contemporary cloakrooms.
The Walcot furniture range is defined by its flexibility and quality. Available in a choice of finishes, it combines aesthetic appeal with practical functionality. The Walcot 900 3 Drawer Vanity Unit, for example, pairs the warmth of real wood veneer with Hettich soft-close runner drawers, offering generous storage within a timeless frame. For larger spaces, the Walcot 1200 Vanity Unit provides the same classic-meets-modern look, making it equally at home in period properties and new builds.
Complementing the furniture, the Walcot Underslung Basin adds a subtle elegance to vanity units, completing the refined aesthetic. Brassware is equally considered — the Walcot Bath and Shower Mixer delivers enduring style and comes with a 10-year warranty for peace of mind, while the Walcot Shower range offers a choice of Brushed Nickel or Brushed Brass finishes. Designed for versatility, the showers feature both rainfall and handheld heads, available in either exposed bar valve or concealed configurations.
Mirrors and lighting
Mirrors in the Walcot collection balance simplicity with innovation. The Walcot Circle Mirror and Walcot Pill Mirror both integrate advanced features such as Three Touch Sensor control, Ghost Glass, and Demist technology, ensuring they perform as beautifully as they look. For a more architectural statement, the Walcot Arch Mirror offers the same technology with a distinctive curved profile and multiple frame options.
Lighting plays an important role in elevating the bathroom experience, and the Walcot Wall Lights combine fluted glass
shades with three traditional finishes for a soft, atmospheric glow.
Together, these elements allow homeowners to create bathrooms that feel both classic and current — spaces where design, practicality, and craftsmanship unite seamlessly. The Walcot collection is a celebration of timeless style, updated for modern living.
If you’d like to enquire about displaying the Walcot collection, please contact your Area Sales Manager on the number below.
01225 303 900
www.roperrhodes.co.uk
just out
1. FLOVA UK
Brassware supplier Flova UK has introduced GoSlide, a shower value which replaces dials and buttons with sliding controls. The patented slide mechanism allows switching between outlets and water flow adjustment and is paired with a fluted handle and anti-slip sliders. It is offered in a range of configurations, including two and three-outlet options in five finishes. Explore the range at www.rdr.link/KBL026
3. SONAS
Bathroom brand Sonas has introduced the Reed Furniture range, a selection of wallhung vanity units featuring a soft vertical texture. Created for design-conscious buyers, the furniture comes with an integrated gloss resin basin and is available in four colours. Designers can opt for bold berry tone Ruby Fern, Cobalt Night, Lakeshore Lily and Lakeside Sage. Download a brochure at www.rdr.link/KBL028
2. ARMERA
Bathroom brand Armera is set to introduce its Palladium bathroom furniture collection in a new black shade called Volcanic Ash. Boasting a soft-touch surface, Volcanic Ash is available across 500mm, 600mm, and 800mm drawer basin units, plus a 1200mm storage cabinet. Palladium in Volcanic Ash will be available from late October/early November 2025. Explore the range at www.rdr.link/KBL027
4. IDEAL STANDARD
Part of the Villeroy & Boch Group, Ideal Standard has launched the i.life O collection, created with architect and designer Roberto Palomba. The collection includes basins and WCs with soft, flowing curves. Vessel basins are available in round and oval shapes, with or without a deck for taps, and rimless WCs featuring the HydroTwist flush, designed for maximum bowl coverage while using less water. View the ilife collections at www.rdr.link/KBL029
company matters
Offering support for independent kitchen and bathroom firms because your business is our business
SALES
Emotional vs functional
CEO of business consultancy GoToJo Johanne Stimson on how sales should embrace emotional and financial drivers
We’ve all had that customer who seems set on one thing, then walks out with something completely different. On paper, their choice doesn’t always make sense until you remember most purchases aren’t purely logical.
In our world, functional drivers are the easy bit to spot. Soft-close hinges. Storage that actually works. A finish that hides fingerprints. A mirror that doesn’t fog up. Those tick-box features are important they keep a sale grounded, but functional drivers rarely win the decision on their own. Most people are picturing how they’ll feel every time they walk into that room. Be it relaxed, organised, even proud. Like they’ve finally “made it.” That’s the emotional driver and
drivers –which are you really tapping into?
whether they realise it or not, it’s usually what seals the deal.
Think about the last few customers you worked with.
• Did you hear more about what the product does, or how they hope their life will look when it’s installed?
• Did you spend longer explaining technical details, or painting the picture of the finished space in their day-to-day life?
If you’re only focusing on the “what it is,” you might be missing the “why they want it.” The sweet spot is pairing them together.
“This worktop is heat-and stain resistant, so you can put pans down straight from the hob without worrying (functional) and it’ll keep that sleek look that makes you smile every time you walk into the kitchen (emotional).”
Finding the feelings
You don’t have to force it. Most customers
will give you both types of driver if you listen for them. A casual “What’s the most annoying thing about your current space?” will uncover the functional need. A simple “How do you want it to feel when it’s done?” will open the emotional one.
You already know how to talk about features. The tipping point is giving equal airtime to the feelings. People might justify with logic, but they commit with emotion.
So here’s a quick thought for your next consultation:
• Listen for the feeling behind the function.
• Mirror it back in their words.
• Anchor it with the feature that delivers it.
That’s when you stop selling products and start selling the version of life they’ve been picturing before they walked in.
Discover GoToJo services at www.rdr.link/KBL030
How AI is changing the rule of online advertising
William Sharp, account manager at Door4, shares his perspective on how AI is changing the rules of advertising – and why marketers in the kitchen and bathroom space should be cautious about giving away too much control.
If your PPC performance lately looks smoother than ever, it’s worth asking whether that’s actually because things are working better or because AI is hiding the issues. The role of AI in marketing, specifically digital marketing, is evolving faster than any of us can really predict, and nowhere is this more apparent than in the world of paid advertising.
AI automation
Over the last 12 to 18 months, Google has pushed AI-driven automation with full force. Performance Max campaigns are now at the core of advertising, promising “smarter” bidding, broader reach, and more spending efficiency. But that often comes at the cost of visibility and control. Keywords, device-level bidding, and audience segmentation— traditional levers of PP C strategy—are either de-prioritised or gone entirely. As a result, our role has shifted. Instead of manually optimising each element, we now steer strategy from a higher level, interpreting Google’s automations and injecting human oversight where the system might steer offtrack.
Click increase, conversion fall
There’s no denying the upside: AI and smart bidding can optimise in real time, juggling hundreds of signals faster than any human could. But with that efficiency comes blind spots. Performance becomes harder to trace back to its origin, attribution can feel like
guesswork, and algorithmic decisions—good or bad—are often impossible to explain. This makes both scaling and problem-solving much more challenging when you need to correct course.
Consider a hypothetical: a bathroom retailer launches a campaign for a spacesaving basin and vanity unit. The creative is focused, the targeting precise, but once Performance Max takes over, the system shifts budget toward generic searches like “bathroom ideas.” Clicks increase, yes, but conversions fall. And without insight into why, the budget is spent with little recourse. AI may move fast, but it doesn’t always make the best decisions.
Diversify ads
Meanwhile, the search real estate is shrinking. Google’s AI overviews and answer boxes are pushing traditional ads (and even organic results) farther down the Search Engine Results Page (SERP). The fewer visible ad slots,the fiercer the bidding wars get. Costper-click rises, often without increases in
search or conversion intent. That makes every click cost more, while delivering proportionally less.
Data increasingly shows organic clickthrough rates dropping, even as impressions rise, because users find answers straight in the SERP without clicking through. That puts even more pressure on paid channels to deliver standalone value, as your paid spend now needs to justify itself entirely on its own performance.
The smart play is diversification. Google still matters, but it can’t be the whole plan. Platforms like Meta, TikTok, and Bing offer not only visibility but control, creative flexibility, and clearer attribution.
AI isn’t going anywhere, and frankly, nor should it. But it’s a tool, not a replacement. It delivers speed, scale, and insights but lacks strategic judgment. That’s still our job. The brands that will thrive are those that lean on AI where it helps, but don’t depend on it.
Find out more about Door4 at www.rdr.link/KBL031
web stories
What has been driving KBN’s website traffic?
Here are the top three stories with the biggest hits in August 2025 on www.kandbnews.co.uk
HOWDENS
Trade kitchen supplier Howdensis recruiting for 200 depot roles across the UK and Ireland, including kitchen sales designers. The company, which employs around 11,600 people, is seeking to fill 80 kitchen sales designer roles. The role involves building relationships with tradespeople and supporting them to help homeowners visualise a new kitchen, managing projects from design to completion. View the story at www.rdr.link/KBL032
TOM HOWLEY
Bespoke kitchen company Tom Howleyhas appointed former Dimplex UK and Morphy Richards director Kevin Holmes as its new MD. He brings a wealth of experience to the role, having previously held senior positions in customer-focused organisations. Most recently, Holmes worked for Glen Dimplex as transformation director, following on from his tenure as managing director of Dimplex UK and Morphy Richards. Read more at www.rdr.link/KBL033
HADDON
British bathroom brand Haddon has launched onto the market, with an ambition to offer luxury products at accessible prices. The family-owned bathroom business is targeting high-end residential and hospitality projects through interior designers, architects and developers. Co-founder and CEO Mike Manders, who is joined by his son George, brings over two decades of experience to the company, and most recently was managing director of Lusso Stone. Read more on this story at www.rdr.link/KBL034
ADVERTISEMENT INDEX
Here is a useful summary of all the adverts that appear in this issue of Kitchens & Bathrooms News. Each is listed with its page number and a direct URL that will get you straight to the relevant online information.
